nd14 - holly ellis
TRANSCRIPT
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Digital Transformation
The Gazette
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Quick introductions
Holly Ellis – Business Development Director
Managed the transformation process over 18 months from strategy to go-live
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Quick introduction…The Gazette
Published since 1665
Public, legal, financial notices,
honours, awards, military
despatches
Over 200,000 notices each year
Used by businesses, government, citizens
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At 31st December 2012…
Successful publications
Served a purpose and served it well
Well known, highly regarded by industry
Changing environment
The Gazettes needed to change to grow and be successful in a
digital age
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Our vision
…Easy-to-use services will have simplified processes,
enabling more people and organisations
to benefit from the accuracy, permanence and
authority that recording and sharing information through the
Gazettes provides…
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15 months, 40 developers, 100 customers:
Modernised image
Online first
Extensible platform
New market strategies
New commercial models
Customers, users and key stakeholders informed and shaped
change at every stage
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Successes
High levels of satisfaction
New relationships
Increased awareness and use
Significant savings
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What we learnt…
Take people on the journey with you
Be bold
Fail fast
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