ncpc dying matters - savanta comres · ncpc – dying matters methodology note comres interviewed...

NCPC – Dying Matters METHODOLOGY NOTE ComRes interviewed 2,055 GB adults online between 23rd and 24th April 2014. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules. All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press release unless otherwise agreed. To register for Pollwatch, a monthly newsletter update on the polls, please email: [email protected]

ExperienceGetting

Losing adivorced or aA close friendpossession withlong-termBeing a victim

or familysentimentalrelationshipof violentDying inBeing told I ammember dyingvalueendingDying alonecrimeLosing my jobGoing to prisonGoing bankrupthospitalDying in paindying

20552055205520552055205520552055205520552055Unweighted base

20552055205520552055205520552055205520552055Weighted base

1633100583013461215758919810118016351454NET: Very/fairly scared79%49%40%65%59%37%45%39%57%80%71%

867300332763612310583346521932784Very scared (4)42%15%16%37%30%15%28%17%25%45%38%

767705498582603448336464659703670Fairly scared (3)37%34%24%28%29%22%16%23%32%34%33%

324784541485661502397669621320441Not particularly (2)16%38%26%24%32%24%19%33%30%16%21%scared

98266684224179795739576253100160Not at all scared (1)5%13%33%11%9%39%36%28%12%5%8%

42210501225709840129711361245875420601NET: Not particularly/21%51%60%35%41%63%55%61%43%20%29%Not at all scared

3.172.512.232.922.802.132.372.282.703.203.01Mean

0.860.901.081.020.961.091.231.050.980.870.95Standard deviation0.020.020.020.020.020.020.030.020.020.020.02Standard error

Page 1

Dying Matters SurveyONLINE Fieldwork: 23rd-24th April 2014

Absolutes/col percentsTable 1Q.1 How scared are you of each of the following things happening to you?Summary TableBase: All respondents

Prepared by ComRes

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6072163503184073783022172562592461748106441454NET: Very/fairly scared71%74%72%71%72%69%68%71%70%75%H71%71%77%A64%71%

325130206180209189134113136150144108489295784Very scared (4)38%44%n42%Ij40%37%34%30%37%h37%H43%H42%H44%H47%A29%38%

2818614513819918916910412010910266321349670Fairly scared (3)33%30%30%31%35%l34%38%CDe34%33%31%29%27%31%35%b33%

1786094931211331156677656553186255441Not particularly (2)21%20%19%21%21%24%l26%DE22%21%19%19%22%18%25%B21%scared

75164437423830223322351752107160Not at all scared (1)9%5%9%8%7%7%7%7%9%7%10%7%5%11%B8%

25276138130162171145881108710070238363601NET: Not particularly/29%26%28%29%28%31%32%E29%30%25%29%29%23%36%B29%Not at all scared

3.003.13n3.053.033.012.962.913.012.983.12fH3.033.09H3.19A2.833.01Mean

0.970.920.990.970.930.930.900.940.970.931.000.970.900.970.95Standard deviation0.040.060.040.050.040.040.040.050.050.050.050.070.030.030.02Standard error

Page 2


Absolutes/col percentsTable 2Q.1 How scared are you of each of the following things happening to you?Being told I am dyingBase: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n

Prepared by ComRes

RegionYorkshire &

South WestSouth EastLondonEasternEast MidlandsWest MidlandsHumbersideNorth WestNorth EastNET: EnglandWalesScotlandTotal(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

116207183139102133128176511236781411454NET: Very/fairly scared63%72%l69%68%71%72%69%78%DfIJL63%70%76%dl76%DiL71%

60118946855777098306704074784Very scared (4)33%41%l35%33%38%42%38%43%iL36%38%39%40%38%

5689897147555878225663867670Fairly scared (3)30%31%33%35%33%30%31%35%27%32%37%36%33%

4865554729364439223852036441Not particularly (2)26%e23%21%23%20%20%24%17%27%22%19%20%21%scared

2116292012161311914668160Not at all scared (1)11%AEK5%11%AEK10%ae8%9%7%5%11%ae8%a6%4%8%

6981846641525750315312544601NET: Not particularly/37%AbEk28%31%E32%aE29%28%31%e22%37%AbE30%24%24%29%Not at all scared

2.843.07iL2.932.913.013.05l3.003.17DfIJL2.883.003.09l3.12dijL3.01Mean

1.010.920.990.970.970.980.950.881.030.960.890.870.95Standard deviation0.070.050.070.070.080.070.070.060.110.020.090.060.02Standard error

Page 3


Absolutes/col percentsTable 2Q.1 How scared are you of each of the following things happening to you?Being told I am dyingBase: All respondents

Proportions/Means: Columns Tested (5%, 10% risk level) - a/c - b/c - a/b/d/e/f/g/h/i/j/k/l* small base

Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6482354033644514173812562882622531958847511635NET: Very/fairly scared75%81%83%I81%i79%76%85%DEF84%DE79%76%73%80%84%A75%80%

362136245199264223205160162145145114573359932Very scared (4)42%47%50%I44%46%i41%46%53%DEFh44%42%42%47%55%A36%45%

286991571651871931769612611610881311392703Fairly scared (3)33%34%32%37%33%35%39%DG31%34%34%31%33%30%39%B34%

15844616394102573957636340131190320Not particularly (2)18%15%13%14%16%19%kL13%13%16%18%gh18%gh16%12%19%B16%scared

52122421253091021213093366100Not at all scared (1)6%4%5%5%4%6%2%3%6%H6%H9%cGH4%3%7%B5%

211568584119132664978849349164256420NET: Not particularly/25%19%17%19%21%24%kL15%16%21%H24%GH27%GH20%16%25%B20%Not at all scared

3.123.23n3.28I3.213.21i3.113.29DEf3.33DEF3.173.123.063.23d3.36A3.043.20Mean


Page 4


Absolutes/col percentsTable 3Q.1 How scared are you of each of the following things happening to you?Dying in painBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

149228214157109150147182621397851531635NET: Very/fairly scared81%79%80%76%76%81%79%80%75%79%83%83%80%

7813312683698970112317925289932Very scared (4)42%46%47%f40%48%f48%f38%50%dFi38%45%50%f48%f45%

7195887440627670306053464703Fairly scared (3)38%h33%33%36%28%33%41%EHk31%37%34%33%35%34%

2845373727273036172831225320Not particularly (2)15%16%14%18%18%14%16%16%20%16%12%14%16%scared

8151612889848767100Not at all scared (1)4%5%6%6%6%4%5%4%5%5%5%4%5%

3660534935353844213711732420NET: Not particularly/19%21%20%24%24%19%21%20%25%21%17%17%20%Not at all scared

3.193.203.213.113.183.253.133.26i3.083.193.283.27i3.20Mean


Page 5


Absolutes/col percentsTable 3Q.1 How scared are you of each of the following things happening to you?Dying in painBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

4961612932683073132641792072071921316635171180NET: Very/fairly scared58%55%60%j60%54%57%59%59%57%60%56%54%63%A51%57%

213791421091331371077690998961340181521Very scared (4)25%27%29%j24%23%25%24%25%24%29%26%25%32%A18%25%

2828215115817417515710311710810370324336659Fairly scared (3)33%28%31%35%31%32%35%34%32%31%30%29%31%33%32%

260981411281791731338511210910082276345621Not particularly (2)30%34%29%29%31%31%30%28%31%32%29%33%26%34%B30%scared

1043354528464504147305332109145253Not at all scared (1)12%11%11%12%15%12%11%14%e13%e9%15%E13%10%14%B12%

363131195180263237183126159139154113385490875NET: Not particularly/42%45%40%40%46%l43%41%41%43%40%44%46%37%49%B43%Not at all scared

2.702.712.78J2.732.632.702.722.702.682.802.662.652.85A2.552.70Mean


Page 6


Absolutes/col percentsTable 4Q.1 How scared are you of each of the following things happening to you?Dying in hospitalBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

1121671381218711491134461012601091180NET: Very/fairly scared61%F58%f52%59%f61%f62%Fj49%59%f56%57%59%59%f57%

4981544833483970194413347521Very scared (4)27%28%j20%23%23%26%21%31%FJ23%25%32%fJ25%25%

6387847354665264275702861659Fairly scared (3)34%30%32%36%38%ef36%28%28%33%32%27%33%32%

5491875737516871275442651621Not particularly (2)29%32%33%28%26%27%37%abghi31%33%31%26%28%30%scared

193042271920262092121625253Not at all scared (1)10%10%16%e13%13%11%14%9%11%12%16%13%12%

731201298457719492367564376875NET: Not particularly/39%42%48%g41%39%38%51%aeGhikL41%44%43%41%41%43%Not at all scared

2.77fj2.76FJ2.572.702.702.77fj2.562.82FJ2.682.702.752.712.70Mean


Page 7


Absolutes/col percentsTable 4Q.1 How scared are you of each of the following things happening to you?Dying in hospitalBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

36712517817124521613199120145169146452358810NET: Very/fairly scared43%43%37%38%43%L39%29%33%33%42%FGH49%FGH60%DEFGH43%A36%39%

1575077829889514752586673208137346Very scared (4)18%17%16%18%17%16%11%15%14%17%h19%H30%DEFGH20%A14%17%

21075102891481268053688710373243221464Fairly scared (3)24%26%21%20%26%kl23%18%17%19%25%fGH30%FGH30%FGH23%22%23%

3111091511621781781209015212711367324344669Not particularly (2)36%37%31%36%31%32%27%30%42%CDGH37%cgH33%h27%31%34%33%scared

1815815911514615619711594756432272305576Not at all scared (1)21%20%33%Jk26%26%28%44%CDEF38%CDEF26%CD22%C18%13%26%30%b28%

492167310277325334316206247201177985966491245NET: Not particularly/57%57%63%J62%57%61%71%CDE67%CDE67%CDE58%C51%C40%57%64%B61%Not at all scared

2.402.402.202.312.34L2.271.972.102.21H2.37fGH2.49FGH2.77DEFGH2.37A2.192.28Mean


Page 8


Absolutes/col percentsTable 5Q.1 How scared are you of each of the following things happening to you?Going bankruptBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

801271256449785984316974173810NET: Very/fairly scared43%FI44%FhI47%eFHI31%34%42%fi32%37%38%39%39%39%39%

2359523018332638122901937346Very scared (4)12%20%fhL19%l15%13%18%14%17%14%16%19%20%l17%

5769733431453445194072136464Fairly scared (3)31%AbEFhI24%i27%aFI17%21%24%18%20%24%23%21%19%23%

5679817843567574325753855669Not particularly (2)30%27%30%38%K30%30%41%AghJKl33%39%k33%37%30%33%scared

4981606352515169194952457576Not at all scared (1)27%28%23%31%j36%bdJ27%27%30%j23%28%24%31%j28%

10516014214195107126142511070621121245NET: Not particularly/57%56%53%69%gJKL66%Jk58%68%gJKL63%j62%61%61%61%61%Not at all scared

2.292.36fHI2.44eFHI2.152.102.32h2.182.242.292.282.35h2.282.28Mean


Page 9


Absolutes/col percentsTable 5Q.1 How scared are you of each of the following things happening to you?Going bankruptBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

380137234208254223197144144162158114480439919NET: Very/fairly scared44%47%48%I46%45%41%44%47%f39%47%f46%47%46%44%45%

226761651311521361419896968072335248583Very scared (4)26%26%34%IJ29%27%25%32%D32%D26%28%23%30%32%A25%28%

15362697710387554648667942145191336Fairly scared (3)18%21%14%17%18%16%12%15%13%19%FH23%FGH17%14%19%B16%

181628682111119674191697752191206397Not particularly (2)21%21%18%18%19%22%15%13%25%GH20%Gh22%GH21%Gh18%20%19%scared

2999216815820520818412013211411178377362739Not at all scared (1)35%32%34%35%36%38%41%CDE39%d36%33%32%32%36%36%36%

4791542542403163262511622221841881305685681136NET: Not particularly/56%53%52%54%55%59%L56%53%61%eg53%54%53%54%56%55%Not at all scared

2.362.422.47I2.402.352.282.342.402.302.422.372.442.422.322.37Mean


Page 10


Absolutes/col percentsTable 6Q.1 How scared are you of each of the following things happening to you?Going to prisonBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

801291418860847296357854885919NET: Very/fairly scared43%45%53%EFhil43%41%46%39%42%43%44%47%46%45%

4578935734544968194972660583Very scared (4)24%27%35%dfHkL28%24%29%26%30%23%28%25%32%28%

3551483125312328172882225336Fairly scared (3)19%e18%18%15%18%17%13%12%20%16%22%Ef14%16%

3356344134353954193451834397Not particularly (2)18%19%j13%20%j24%J19%21%J24%J23%J20%18%19%19%scared

72103927750667476286373665739Not at all scared (1)39%36%34%37%35%36%40%34%34%36%35%35%36%

1051581261188410111313047982541001136NET: Not particularly/57%j55%47%57%j59%j54%61%J58%J57%56%53%54%55%Not at all scared

2.282.362.53Fl2.332.302.392.252.392.322.362.372.432.37Mean


Page 11


Absolutes/col percentsTable 6Q.1 How scared are you of each of the following things happening to you?Going to prisonBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

4451671371642482092376158179180142415343758NET: Very/fairly scared52%57%28%37%L44%ikL38%L5%25%H43%GH52%FGH52%FGH58%FGH40%A34%37%

189617179877272459847264180129310Very scared (4)22%21%15%18%i15%13%1%8%H16%GH24%FGH21%GH26%FGH17%A13%15%

25610666841611371652999410878235213448Fairly scared (3)30%36%n14%19%l28%KL25%kL4%17%H27%GH27%GH31%GH32%GH22%21%22%

28589102135133132506310910910665259243502Not particularly (2)33%31%21%30%iJL23%24%11%21%H30%GH32%GH31%GH27%H25%24%24%scared

1283624914918820837516699586037374421795Not at all scared (1)15%12%51%IJK33%33%38%84%CDEFG54%CDEF27%CDE17%17%15%36%42%B39%

4141253512843223404252292081671661026336641297NET: Not particularly/48%43%72%IJK63%j56%62%j95%CDEFG75%CDEF57%CDE48%48%42%60%66%B63%Not at all scared

2.592.661.922.21L2.26iL2.13L1.231.78H2.32GH2.59FGH2.56FGH2.69FGH2.21A2.052.13Mean


Page 12


Absolutes/col percentsTable 7Q.1 How scared are you of each of the following things happening to you?Losing my jobBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

69961135945816482316413583758NET: Very/fairly scared37%33%42%hIk29%31%44%HIK35%36%37%36%34%45%CfHIK37%

285443181430244692651233310Very scared (4)15%i19%fHI16%I9%10%16%i13%20%bfHI12%15%12%18%hI15%

4142714131524136213762250448Fairly scared (3)22%k15%27%EK20%22%k28%EK22%k16%26%eK21%22%27%EK22%

4077636233414860204452533502Not particularly (2)22%27%A24%30%Al23%22%26%a26%a24%25%A24%18%24%scared

76115918466637384316824370795Not at all scared (1)41%40%34%41%46%gJ34%39%37%38%39%42%38%39%

11619115414799104121144511127681021297NET: Not particularly/63%67%AGj58%71%AGJ69%AGj56%65%a64%63%64%A66%55%63%Not at all scared

2.112.132.24HI1.961.952.26HI2.082.20hI2.112.132.042.25HI2.13Mean


Page 13


Absolutes/col percentsTable 7Q.1 How scared are you of each of the following things happening to you?Losing my jobBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

4721783312553332962641741912102101666965191215NET: Very/fairly scared55%61%68%IJK57%58%54%59%f57%52%61%F61%F68%FGh66%A52%59%

23883185141154133127879211410884394219612Very scared (4)28%28%38%IJk31%I27%24%28%28%25%33%F31%34%F38%A22%30%

2349514611417916413688999710182302301603Fairly scared (3)27%33%30%26%31%k30%30%29%27%28%29%34%29%30%29%

3018812415418419914110214011610260279381661Not particularly (2)35%30%25%34%L32%L36%L32%33%c38%CDh34%c29%25%27%38%B32%scared

86253439535442293519351873106179Not at all scared (1)10%9%7%9%9%10%9%e10%e10%e6%10%e8%7%11%B9%

38711315719323725318413117513513678352488840NET: Not particularly/45%39%32%43%L42%L46%L41%c43%C48%CDEh39%39%32%34%48%B41%Not at all scared

2.732.812.99IJK2.802.762.682.782.762.682.88F2.82f2.95Fgh2.97A2.632.80Mean


Page 14


Absolutes/col percentsTable 8Q.1 How scared are you of each of the following things happening to you?Being a victim of violent crimeBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

10917517611085107114128471050651011215NET: Very/fairly scared59%61%66%AeI53%59%58%61%57%57%59%63%54%59%

6493884533535266265203458612Very scared (4)34%HI32%hI33%hI22%23%29%28%29%31%29%33%i31%i30%

4582886452546162225303143603Fairly scared (3)24%28%33%al31%36%AL29%33%Al28%26%30%a30%23%29%

6180747447655385285673063661Not particularly (2)33%28%28%36%jk32%35%29%37%fJK34%32%30%34%32%scared

15331721121318147151821179Not at all scared (1)8%11%ej6%10%8%7%10%6%9%9%7%11%e9%

76113929658787198357173884840NET: Not particularly/41%39%34%47%J41%42%39%43%j43%41%37%46%J41%Not at all scared

2.85i2.82i2.92ahI2.652.742.802.802.802.802.802.89i2.742.80Mean


Page 15


Absolutes/col percentsTable 8Q.1 How scared are you of each of the following things happening to you?Being a victim of violent crimeBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

5441943342943733452932052162442251627565891346NET: Very/fairly scared63%67%68%i66%66%63%66%f67%F59%71%F65%66%72%A59%65%

29711720216621717715411313214112598478285763Very scared (4)35%40%41%I37%38%I32%34%37%36%41%h36%40%46%A28%37%

24777131127156168140928410310064278304582Fairly scared (3)29%26%27%28%27%31%31%F30%F23%30%f29%f26%27%30%28%

2097110810912814011364104687760200285485Not particularly (2)24%24%22%24%22%26%25%e21%28%dEG20%22%25%19%28%B24%scared


3159815515419720415410015110212182292418709NET: Not particularly/37%33%32%34%34%37%l34%33%41%EGh29%35%34%28%41%B35%Not at all scared

2.862.973.00I2.932.922.842.912.932.823.02F2.892.983.09A2.742.92Mean


Page 16


Absolutes/col percentsTable 9Q.1 How scared are you of each of the following things happening to you?Dying aloneBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

11518417212694136112157491143711311346NET: Very/fairly scared62%64%64%61%65%73%DFIjkL60%69%f59%65%69%71%dFi65%

651141047753706077296494470763Very scared (4)35%40%39%38%37%38%32%34%36%37%43%38%37%

5069684941665279204942761582Fairly scared (3)27%24%25%24%29%36%dIjK28%35%dIJK24%28%27%33%iK28%

4871615037325749254302134485Not particularly (2)26%g25%g23%24%26%g17%31%AbeG22%30%aG24%21%19%24%scared

223334301317172091941119224Not at all scared (1)12%11%13%14%9%9%9%9%11%11%10%10%11%

70104958050497369336243254709NET: Not particularly/38%G36%g36%g39%aG35%27%40%AeG31%41%aG35%31%29%35%Not at all scared

2.862.922.912.842.933.022.842.952.852.903.012.992.92Mean


Page 17


Absolutes/col percentsTable 9Q.1 How scared are you of each of the following things happening to you?Dying aloneBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

370134173198229230125103122157167156458372830NET: Very/fairly scared43%46%35%44%L40%42%L28%34%33%45%FGH48%FGH64%DEFGH44%A37%40%

1335362868599493939637369197135332Very scared (4)16%18%13%19%L15%18%L11%13%11%18%FgH21%FGH28%EFGH19%A13%16%

23782111113143131756483949487261237498Fairly scared (3)28%28%23%25%25%24%17%21%23%H27%gH27%gH36%deFGH25%24%24%

2408812010615416110378110979855250291541Not particularly (2)28%30%25%24%27%29%k23%26%30%cH28%28%22%24%29%B26%scared

24970195143187159219124134928133339344684Not at all scared (1)29%24%40%IJK32%33%29%49%CDEFG41%CDE37%CDE27%C23%C14%32%34%33%

489157315249341319323202244189179885906351225NET: Not particularly/57%54%65%IK56%60%58%72%CDE66%CDE67%CDE55%C52%C36%56%63%B60%Not at all scared

2.302.402.082.32L2.22l2.31L1.902.06H2.07H2.37FGH2.46FGH2.79DEFGH2.30A2.162.23Mean


Page 18


Absolutes/col percentsTable 10Q.1 How scared are you of each of the following things happening to you?Getting divorced or a long-term relationship endingBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

781211077449836295387074182830NET: Very/fairly scared42%42%f40%36%34%45%Fh34%42%f47%fh40%40%44%fh40%

2149492817351736162702438332Very scared (4)11%17%F18%Fl14%11%19%Fhl9%16%f20%Fl15%23%CFHiL21%cFHiL16%

5771584632484559224381743498Fairly scared (3)31%Bj25%22%22%22%26%24%26%b27%25%b17%23%24%

4571736036476455234742840541Not particularly (2)24%25%27%29%25%25%34%AEghKl24%28%27%27%22%26%scared

6296877159555975215863464684Not at all scared (1)34%33%33%35%41%Dg30%32%33%25%33%33%34%33%

10716716013195102123131441060611031225NET: Not particularly/58%58%60%64%66%adg55%66%adeGk58%53%60%60%56%60%Not at all scared

2.202.26h2.26h2.152.042.35FH2.112.25h2.42FHi2.222.31h2.31fH2.23Mean


Page 19


Absolutes/col percentsTable 10Q.1 How scared are you of each of the following things happening to you?Getting divorced or a long-term relationship endingBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

4101512582052862571951301561801821615934121005NET: Very/fairly scared48%52%53%ik46%50%47%44%43%43%52%FGH53%FGH66%DEFGH57%A41%49%

134428770707332394658616420397300Very scared (4)16%14%18%IJ16%12%13%7%13%H13%H17%H18%H26%DEFGH19%A10%15%

2761081701352151841649110912312197390315705Fairly scared (3)32%37%35%30%38%K34%37%fg30%30%35%35%40%FG37%A31%34%

3439517017821222418713814611713165352432784Not particularly (2)40%m33%35%40%37%41%l42%CE45%CdE40%C34%38%C27%34%43%B38%scared

1064661657368653765493318103164266Not at all scared (1)12%16%12%15%13%12%14%Cd12%18%CDg14%C9%7%10%16%B13%

449141231243284292252175210166164834555951050NET: Not particularly/52%48%47%54%l50%53%l56%CDE57%CDE57%CDE48%C47%C34%43%59%B51%Not at all scared

2.512.502.58i2.472.502.482.362.432.382.55FH2.61FGH2.85DEFGH2.66A2.342.51Mean


Page 20


Absolutes/col percentsTable 11Q.1 How scared are you of each of the following things happening to you?Losing a possession with sentimental valueBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

92143143907097791013785359931005NET: Very/fairly scared50%50%54%eFi44%48%52%f43%45%45%48%58%ceFI50%49%

3145541623222331102561826300Very scared (4)17%I16%I20%fgI8%16%I12%12%14%i12%14%18%I14%i15%

6197897447755670275974167705Fairly scared (3)33%34%33%36%32%41%ef30%31%33%34%40%36%34%

70108998450757692386922864784Not particularly (2)38%38%b37%41%B34%41%B41%B41%B47%aBh39%B28%34%38%scared

233725322513303272231528266Not at all scared (1)12%13%g9%15%Gj17%dGJ7%16%dGj14%G8%13%15%g15%Gj13%

9314512411574881061254591544921050NET: Not particularly/50%50%46%56%Bj52%48%57%BgJ55%bj55%52%b42%50%51%Not at all scared

2.54i2.53i2.65EFI2.362.472.58fI2.392.442.492.502.60fI2.492.51Mean


Page 21


Absolutes/col percentsTable 11Q.1 How scared are you of each of the following things happening to you?Losing a possession with sentimental valueBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6832363993574514263312402882762852149227121633NET: Very/fairly scared80%81%82%80%79%78%74%79%79%80%h82%H87%EFGH88%A71%79%

346154226183250209136112146160171141577290867Very scared (4)40%53%N46%I41%44%i38%30%37%h40%H46%GH50%FGH58%EFGH55%A29%42%

3388217317520021819512714211711373345421767Fairly scared (3)39%M28%36%39%35%40%44%CDE42%CDe39%c34%33%30%33%42%B37%

135426675919295495659422297227324Not particularly (2)16%14%13%17%16%17%21%CDFg16%C15%c17%C12%9%9%23%B16%scared


1765589901191231166678706231126295422NET: Not particularly/20%19%18%20%21%22%26%CDe21%C21%C20%C18%13%12%29%B21%Not at all scared

3.153.29N3.23I3.173.183.103.003.103.13H3.23gH3.26fGH3.42dEFGH3.40A2.933.17Mean


Page 22


Absolutes/col percentsTable 12Q.1 How scared are you of each of the following things happening to you?A close friend or family member dyingBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

148236196158123154141184621403781521633NET: Very/fairly scared80%82%J73%77%85%bdfiJ83%J76%82%j75%79%76%82%j79%

7512710183627671102377344587867Very scared (4)41%44%38%40%43%41%39%45%46%42%44%47%j42%

73109957561787083246693365767Fairly scared (3)40%38%36%36%42%d42%d38%37%29%38%32%35%37%

2742483715203734172782026324Not particularly (2)14%15%18%gh18%gh11%11%20%GH15%21%gh16%20%gh14%16%scared

1092311611774864798Not at all scared (1)5%3%8%aEfK5%4%6%4%3%4%5%4%4%5%

3751714821314442213642533422NET: Not particularly/20%18%27%aeGHK23%h15%17%24%h18%25%h21%24%h18%21%Not at all scared

3.153.23J3.033.123.24J3.193.113.23J3.163.163.153.26J3.17Mean


Page 23


Absolutes/col percentsTable 12Q.1 How scared are you of each of the following things happening to you?A close friend or family member dyingBase: All respondents


Prepared by ComRes

StatementsBeing told I amMy quality ofPeople inI would want todying is one oflife is moreBritain arebe told if II would want tothe things I amimportant to meuncomfortableonly had daysThe thought ofbe told if Imost afraid ofthan how long Idiscussingor hours todeath does nothad a terminal

in lifelive fordying and deathlivescare meillness

205520552055205520552055Unweighted base

205520552055205520552055Weighted base

11851622169915437841706NET: Agree58%79%83%75%38%83%

5466416969412421033Strongly agree (4)27%31%34%46%12%50%

6399801003602542673Tend to agree (3)31%48%49%29%26%33%

494225171171658120Tend to disagree (2)24%11%8%8%32%6%

259424213050657Strongly disagree (1)13%2%2%6%25%3%

7542672133011164176NET: Disagree37%13%10%15%57%9%

116166143210107173Don't know6%8%7%10%5%8%

2.763.183.233.282.273.43Mean

1.010.720.700.900.980.74Standard deviation0.020.020.020.020.020.02Standard error

Page 24


Absolutes/col percentsTable 13Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?Summary TableBase: All respondents

Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6882444133604744603902623122872661878718341706NET: Agree80%84%85%80%83%84%87%CD86%CD85%CD83%d77%77%83%83%83%

4091502721962932712111692031701611185524811033Strongly agree (4)48%51%56%iK44%51%k49%47%56%DH55%DH49%47%48%53%A48%50%

280941411631811881799310911710569320353673Tend to agree (3)33%32%29%36%L32%34%l40%CDFG30%30%34%30%28%31%35%b33%

6612233239262718151727155465120Tend to disagree (2)8%m4%5%7%7%5%6%6%4%5%8%f6%5%6%6%

251215161115561131813243257Strongly disagree (1)3%4%3%4%2%3%1%2%3%eH1%5%EGH5%EgH2%3%3%

9125394849413124262146287998176NET: Disagree11%8%8%11%9%7%7%8%7%6%13%EFGH12%eh7%10%9%

8023374047492619283834289875173Don't know9%8%8%9%8%9%6%6%8%11%GH10%h12%gH9%7%8%

3.383.423.48K3.333.45K3.43k3.42d3.49D3.49D3.47D3.313.363.47A3.383.43Mean


Page 25


Absolutes/col percentsTable 14Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?I would want to be told if I had a terminal illnessBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

165244207184115148140188691459891571706NET: Agree89%FGHJ85%Fj77%90%eFGHJ80%80%75%83%f84%83%87%Fj85%Fj83%

1031511361136288801113688154981033Strongly agree (4)55%FH53%fh51%55%FH43%48%43%49%44%50%52%53%f50%

6292717153595977335783559673Tend to agree (3)34%32%27%35%37%j32%32%34%41%J33%35%32%33%

8161679121913610748120Tend to disagree (2)4%6%6%4%6%7%11%AbIkL6%7%6%4%4%6%

25947887-501657Strongly disagree (1)1%2%3%2%5%bdkL4%dl5%bdkL3%-3%1%3%3%

10212511162128206158514176NET: Disagree5%7%9%5%11%il11%il15%ABdeIKL9%7%9%5%7%9%

10233510131717187150914173Don't know6%8%13%IkL5%9%9%9%8%9%8%8%8%8%

3.52FgH3.47FH3.44f3.50FgH3.303.353.263.403.403.423.51Fh3.46Fh3.43Mean


Page 26


Absolutes/col percentsTable 14Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?I would want to be told if I had a terminal illnessBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

3269619217820321218713614212111980354430784NET: Agree38%33%39%40%36%39%42%cde45%CDE39%35%34%33%34%43%B38%

100257060585454494442332079163242Strongly agree (4)12%8%14%Ij13%10%10%12%16%CD12%12%10%8%8%16%B12%

226721211181451581328898798660275267542Tend to agree (3)26%25%25%26%25%29%30%e29%27%23%25%24%26%26%26%

2658714414618518316810311110810860326332658Tend to disagree (2)31%30%29%33%33%33%38%CdeF34%c30%31%31%25%31%33%32%

2209213410514312470581031019283315191506Strongly disagree (1)26%31%n27%i23%25%23%16%19%28%GH29%GH26%GH34%GH30%A19%25%

4851792772513283072381602142091991436415231164NET: Disagree56%61%57%56%58%56%53%53%58%60%gh58%59%61%A52%57%

481719193931239101628215354107Don't know6%6%4%4%7%l6%5%3%3%5%8%FG9%FG5%5%5%

2.25m2.112.272.312.222.272.40CDEF2.43CDEF2.242.192.192.082.122.42B2.27Mean


Page 27


Absolutes/col percentsTable 15Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?The thought of death does not scare meBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

791071049452596186326753773784NET: Agree43%fg37%39%46%FGk36%32%33%38%39%38%36%40%38%

293436291321162682131019242Strongly agree (4)16%fh12%14%14%9%12%9%11%10%12%10%10%12%

5072686540384560244622754542Tend to agree (3)27%25%25%32%G27%20%24%27%29%26%26%29%g26%

58104845540705971195593366658Tend to disagree (2)32%36%DI31%27%28%38%DhI32%31%23%32%32%36%di32%

4064555046494960264402937506Strongly disagree (1)22%22%21%25%32%AJkl27%27%26%31%aj25%28%20%25%

991681391058611910813045999611031164NET: Disagree53%58%52%51%60%65%IJl59%58%54%57%60%56%57%

71324666151059458107Don't know4%5%9%egIkl3%4%3%8%gI4%7%5%5%5%5%

2.38fgh2.282.35fh2.36fh2.142.172.172.242.182.272.182.312.27Mean


Page 28


Absolutes/col percentsTable 15Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?The thought of death does not scare meBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6282183653204354243452472902502441677757681543NET: Agree73%75%75%71%76%77%k77%Cd81%CDE79%CDe72%71%68%74%76%75%

386133238183277244192156184146147116487454941Strongly agree (4)45%46%49%K41%49%K44%43%51%DEH50%deH42%42%48%46%45%46%

24285127137158179154921051039750288314602Tend to agree (3)28%29%26%31%28%33%jL34%Cd30%C29%c30%C28%c21%28%31%29%

7918454435464214292924328883171Tend to disagree (2)9%6%9%j10%j6%8%9%G5%8%8%g7%13%DfG8%8%8%

6719283835292015212135196169130Strongly disagree (1)8%7%6%9%i6%5%4%5%6%6%10%fGH8%6%7%6%

1473773837076622950505951150152301NET: Disagree17%13%15%18%iJ12%14%14%g10%14%15%g17%G21%FGH14%15%15%

84375045655040292746432612387210Don't know10%13%10%10%11%9%9%9%7%13%Fh12%F11%12%A9%10%

3.223.303.31K3.153.34K3.28k3.273.40cDeH3.33d3.253.183.213.303.253.28Mean


Page 29


Absolutes/col percentsTable 16Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?I would want to be told if I only had days or hours to liveBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

153222193159101142123172571322791431543NET: Agree83%DFHJ77%F72%77%F70%77%F66%76%F69%75%76%77%F75%

9915011710264787098318064788941Strongly agree (4)53%DeFgj52%DeFgj44%49%F44%42%38%43%38%46%45%48%f46%

5572765737645374265163254602Tend to agree (3)30%25%29%28%26%35%K29%33%k32%29%31%29%29%

7232121111521198144918171Tend to disagree (2)4%8%8%10%L7%8%11%L8%l10%l8%9%l10%L8%

7151711141321153116311130Strongly disagree (1)4%5%6%5%10%bkL7%12%aBdIjKL7%4%7%3%6%6%

1338383225274234112601329301NET: Disagree7%13%l14%l15%L17%L15%L23%BegiJKL15%L13%15%12%16%L15%

1828371518162020141851213210Don't know10%10%14%ai7%12%8%11%9%17%AegIk10%11%7%10%

3.47adEFGHJ3.37Fh3.27F3.31F3.193.223.043.24f3.253.273.34F3.28F3.28Mean


Page 30


Absolutes/col percentsTable 16Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?I would want to be told if I only had days or hours to liveBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6822364173544604684142753052762591708708291699NET: Agree79%81%85%jK79%81%85%jK92%CDEF90%CDEF83%CD80%C75%69%83%82%83%

26010416914119818818411612611110157367329696Strongly agree (4)30%36%35%32%35%34%41%CDEf38%CD35%C32%c29%23%35%33%34%

4221322482132622802301581791651581125025001003Tend to agree (3)49%45%51%47%46%51%51%52%49%48%46%46%48%50%49%

8823295350392123372539268487171Tend to disagree (2)10%8%6%12%IL9%7%5%8%10%H7%11%H10%H8%9%8%

208711168421041012212142Strongly disagree (1)2%3%1%2%3%1%1%1%3%gh1%3%gh5%EGH2%2%2%

1083136646647252547294938105108213NET: Disagree13%11%7%14%IL12%L9%6%8%13%egH8%14%EGH15%EGH10%11%10%

69243530443495144038377370143Don't know8%8%7%7%8%6%2%2%4%12%FGH11%FGH15%FGH7%7%7%

3.173.243.28K3.163.223.26k3.35CDeF3.30CDf3.20C3.26Cd3.143.033.253.213.23Mean


Page 31


Absolutes/col percentsTable 17Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?People in Britain are uncomfortable discussing dying and deathBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

165243197174121148155177671446871661699NET: Agree89%EGJ84%J74%84%J84%J80%84%J78%82%82%85%j90%CEGJ83%

67102908640546471235953468696Strongly agree (4)36%35%34%42%DEGH27%29%34%31%28%34%33%37%34%

98141107888194911064485253981003Tend to agree (3)53%iJ49%j40%43%56%IJ51%j49%j47%54%j48%52%j53%iJ49%

16231919101814267152910171Tend to disagree (2)9%8%7%9%7%10%7%12%A9%9%8%5%8%

-41623444-381242Strongly disagree (1)-2%6%ADeIKL1%2%l2%l2%l2%l-2%1%1%2%

162735201322183171901012213NET: Disagree9%10%13%a10%9%12%10%14%A9%11%10%7%10%

417351210151218813167143Don't know2%6%l13%AbFhIKL6%7%l8%L6%l8%aL10%aL7%a6%4%7%

3.283.263.173.33EGhj3.173.163.243.173.223.223.233.30g3.23Mean


Page 32


Absolutes/col percentsTable 17Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?People in Britain are uncomfortable discussing dying and deathBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6562213733534464503842572992382501938447781622NET: Agree76%76%76%79%78%82%L86%cDE84%DE81%DE69%72%79%E81%77%79%

243951471341791811519510389101102367275641Strongly agree (4)28%33%30%30%31%33%34%E31%28%26%29%42%DEFGh35%A27%31%

41312622521926726923316219514915091477503980Tend to agree (3)48%43%46%49%47%49%52%CDE53%CDE53%CDE43%43%37%46%50%b48%

1033266516147402843514124108117225Tend to disagree (2)12%11%13%I11%11%9%9%9%12%15%GH12%10%10%12%11%

263111112834410165152642Strongly disagree (1)3%1%2%2%2%1%1%1%1%3%H5%FGH2%1%3%b2%

1293577627355423247605729124143267NET: Disagree15%12%16%I14%13%10%9%10%13%17%GH17%GH12%12%14%13%

7336393350442116214738228086166Don't know9%12%8%7%9%8%5%5%6%14%FGH11%FGH9%h8%9%8%

3.113.23n3.133.153.183.23L3.25DEf3.20dE3.153.063.093.31DEF3.24A3.113.18Mean


Page 33


Absolutes/col percentsTable 18Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?My quality of life is more important to me than how long I live forBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

152233204170121133137173621386811541622NET: Agree82%fG81%G76%83%fG84%eFGj72%74%76%76%78%79%83%FG79%

6991946644605051275523951641Strongly agree (4)38%aEF32%E35%Ef32%E31%32%e27%22%33%e31%38%Ef27%31%

831421101047773881223583543103980Tend to agree (3)45%49%gj41%51%gj54%bGJ40%47%54%bGJl43%47%41%56%CBdGJl48%

2231291710271926131951515225Tend to disagree (2)12%11%11%8%7%15%ah10%12%16%ah11%14%h8%11%

16543468238-442Strongly disagree (1)1%2%2%2%2%2%3%bl3%bl3%2%-2%2%

2437342113312534152331519267NET: Disagree13%13%13%10%9%17%h13%15%19%ahi13%14%10%13%

9182914102123195148712166Don't know5%6%11%kl7%7%12%kL12%aiKL9%6%8%6%6%8%

3.25E3.18e3.23E3.22E3.21E3.163.123.043.123.173.25E3.163.18Mean


Page 34


Absolutes/col percentsTable 18Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?My quality of life is more important to me than how long I live forBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

4901722882783053142591692132181841436385471185NET: Agree57%59%59%62%J53%57%58%55%58%63%Dg53%58%61%A54%58%

2169613713015112788821111048477320226546Strongly agree (4)25%33%N28%i29%i26%23%20%27%H30%H30%H24%31%H31%A22%27%

27477151148154186170871021149966318321639Tend to agree (3)32%26%31%33%j27%34%J38%CDFG29%28%33%29%27%30%32%31%

204771071041441401168586708750238256494Tend to disagree (2)24%26%22%23%25%25%26%e28%E24%20%25%21%23%25%24%

1112468488262534152384728113146259Strongly disagree (1)13%m8%14%11%14%11%12%13%14%11%14%12%11%14%B13%

31510117515222620117012513910813378352402754NET: Disagree37%35%36%34%40%37%38%e41%cE38%e31%39%e32%34%40%B37%

5418251739351911152029235858116Don't know6%6%5%4%7%k6%4%4%4%6%8%FGH9%FGH6%6%6%

2.742.89n2.772.84j2.702.742.692.712.772.87dgH2.702.86h2.85A2.662.76Mean


Page 35


Absolutes/col percentsTable 19Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?Being told I am dying is one of the things I am most afraid of in lifeBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

10017614310186108106143501012571151185NET: Agree54%61%I53%49%60%i58%57%63%Ij61%57%56%62%Ij58%

4382724045495361234672355546Strongly agree (4)23%29%I27%20%31%I26%29%i27%28%26%23%30%I27%

5894706141595382275453460639Tend to agree (3)31%33%26%30%29%32%29%36%J33%31%33%32%31%

4965626032394452214243040494Tend to disagree (2)27%23%23%29%22%21%24%23%25%24%29%22%24%

29353837152823217232819259Strongly disagree (1)16%e12%14%18%aBdEh10%15%e13%9%8%13%8%10%13%

791001009747686872276563959754NET: Disagree43%aeh35%37%47%ADEfgHjK32%37%36%32%33%37%38%32%37%

61225711101111599711116Don't know3%4%9%IKL4%8%5%6%5%6%6%7%6%6%

2.632.81I2.73i2.532.88Il2.732.78I2.85Il2.86I2.752.752.87IL2.76Mean


Page 36


Absolutes/col percentsTable 19Q.2 Thinking about dying and death, to what extent do you agree or disagree with each of the following statements?Being told I am dying is one of the things I am most afraid of in lifeBase: All respondents


Prepared by ComRes

StatementsI am concernedI would like athat the wrongfriend / familyI have never

It is sad topeople couldmember to keepthought aboutthink that myaccessupdating mywhat willI have shareddigital legacyinformation onsocial mediahappen to myimportant

I have posted(e.g. socialmy social mediaaccounts (i.e.digital legacyonline / socialan online /media accounts,accounts (i.e.Facebook,(e.g. socialmedia passwords

social mediaonline musicFacebook,Twitter,media accounts,with a friendtribute toand photos)Twitter,Instagram) ononline musicor family

someone who haswill die when IInstagram)my behalf afterand photos)member in casedieddieafter I dieI dieafter I dieI die

205520552055205520552055Unweighted base

205520552055205520552055Weighted base

5585166582301456296NET: Agree27%25%32%11%71%14%

25415526072788105Strongly agree (4)12%8%13%3%38%5%

304362398158668191Tend to agree (3)15%18%19%8%33%9%

306460468323258401Tend to disagree (2)15%22%23%16%13%20%

104681368113062001235Strongly disagree (1)51%40%33%64%10%60%

13521273114916294591636NET: Disagree66%62%56%79%22%80%

144265249196140123Don't know7%13%12%10%7%6%

1.881.922.131.463.071.57Mean

1.111.001.080.810.980.88Standard deviation0.030.020.030.020.020.02Standard error

Page 37


Absolutes/col percentsTable 20Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?Summary TableBase: All respondents

Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

1293769617986644148594836142154296NET: Agree15%13%14%14%14%16%14%13%13%17%14%15%14%15%14%

541524202635171413322185649105Strongly agree (4)6%5%5%4%5%6%4%5%4%9%CFGH6%3%5%5%5%

74224641535147273427272885106191Tend to agree (3)9%7%9%9%9%9%11%9%9%8%8%12%8%10%9%

17568939312788626369698454216185401Tend to disagree (2)20%23%19%21%i22%I16%14%21%H19%h20%H24%H22%H21%18%20%

4991732942613393412991922271951911336326031235Strongly disagree (1)58%59%60%58%59%62%67%CDE63%cd62%d56%55%54%60%60%60%

6742413873544664293602552962642751878487891636NET: Disagree78%83%79%79%82%78%81%84%cE81%76%79%76%81%78%80%

561432322434239232323215964123Don't know7%5%7%7%j4%6%5%3%6%g7%G7%g9%G6%6%6%

1.611.561.561.571.571.571.491.541.521.68FgH1.62h1.601.561.571.57Mean


Page 38


Absolutes/col percentsTable 21Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have shared important online / social media passwords with a friend or family member in case I dieBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

284241331626273792581325296NET: Agree15%15%15%16%11%14%14%17%11%15%12%13%14%

152313106481439825105Strongly agree (4)8%AbG8%ABG5%5%4%2%4%6%g3%6%2%3%5%

131927231022192361611119191Tend to agree (3)7%6%10%11%7%12%k10%10%7%9%10%10%9%

3360543824433344233491636401Tend to disagree (2)18%21%20%18%16%23%18%19%28%bfHil20%16%19%20%

11216515712292109112132471048701171235Strongly disagree (1)61%57%59%60%64%59%60%58%57%59%68%k63%60%

145224211160115152144175711397861521636NET: Disagree78%78%79%78%80%82%78%78%86%79%84%82%80%

122115131371413311148123Don't know7%7%6%6%9%g4%8%6%3%6%4%4%6%

1.601.631.591.591.471.561.551.621.551.581.441.511.57Mean


Page 39


Absolutes/col percentsTable 21Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have shared important online / social media passwords with a friend or family member in case I dieBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6022073593233933813272192642472351647606961456NET: Agree70%71%74%72%69%69%73%72%72%71%68%67%73%69%71%

31911921115621220918712613313812877430358788Strongly agree (4)37%41%43%jK35%37%38%42%C41%C36%40%c37%31%41%A36%38%

283881481671811721409413110810887330338668Tend to agree (3)33%30%30%37%il32%31%31%31%36%31%31%36%32%34%33%

1194354438478435042444535119140258Tend to disagree (2)14%15%11%10%15%K14%k10%16%fH11%13%13%14%11%14%13%

85303845615743254032362394106200Strongly disagree (1)10%10%8%10%11%10%10%8%11%9%10%10%9%11%10%

204739188145134867582778258213246459NET: Disagree24%25%19%20%25%kL24%L19%24%22%22%24%24%20%24%B22%

5312383632343411202229237565140Don't know6%4%8%8%6%6%8%G4%6%6%8%G9%G7%6%7%

3.043.063.18IJ3.053.013.043.143.093.033.093.032.983.13A3.013.07Mean


Page 40


Absolutes/col percentsTable 22Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have never thought about what will happen to my digital legacy (e.g. social media accounts, online music and photos) after I dieBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

133197185139106131128164661250761301456NET: Agree72%69%69%68%74%71%69%73%81%afIjK71%74%70%71%

711071078255776980286763973788Strongly agree (4)39%37%40%40%39%42%37%35%34%38%38%39%38%

6290785751535985385743757668Tend to agree (3)33%31%29%28%35%29%32%37%i47%AFGIJKl32%36%31%33%

223634331629242562241322258Tend to disagree (2)12%12%13%16%d11%16%d13%11%7%13%12%12%13%

19332924101416214170723200Strongly disagree (1)10%11%11%12%7%7%9%9%5%10%7%13%d10%

4168635726434046103942045459NET: Disagree22%d24%D24%D28%Dh18%23%d22%d20%12%22%19%24%D22%

1122199121217166123710140Don't know6%8%7%5%8%6%9%7%7%7%7%5%7%

3.063.023.063.003.153.123.073.063.183.073.133.033.07Mean


Page 41


Absolutes/col percentsTable 22Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have never thought about what will happen to my digital legacy (e.g. social media accounts, online music and photos) after I dieBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

123405070575318263658583496134230NET: Agree14%14%10%16%IJL10%10%4%9%H10%H17%FGH17%FGH14%gH9%13%B11%

451219202112458241714284472Strongly agree (4)5%4%4%4%4%2%1%1%2%7%FGH5%fGH6%fGH3%4%b3%

7828315036411422283441206990158Tend to agree (3)9%10%6%11%iJL6%7%3%7%H8%H10%H12%fgH8%H7%9%b8%

15353697110182473865637039167157323Tend to disagree (2)18%18%14%16%18%15%11%13%18%gH18%gH20%GH16%h16%16%16%

4891753152703563653482242321821861346786281306Strongly disagree (1)57%60%65%60%62%66%k78%CDEF73%CDEF63%cDE53%54%55%65%62%64%

6432293853414574473962622972452561738457851629NET: Disagree75%78%79%76%80%81%k88%CDEF86%CDE81%CDE71%74%71%81%78%79%

93245437555034173343323710789196Don't know11%8%11%8%10%9%8%5%9%g13%GH9%15%dfGH10%9%10%

1.581.541.431.56Il1.461.401.211.33H1.43gH1.67FGH1.65FGH1.59fGH1.411.51B1.46Mean


Page 42


Absolutes/col percentsTable 23Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I would like a friend / family member to keep updating my social media accounts (i.e. Facebook, Twitter, Instagram) on my behalf after I dieBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

142737237271931111971815230NET: Agree8%9%14%Hl11%h5%15%aHl10%h14%Hl13%H11%18%cAHKL8%11%

210149176133645272Strongly agree (4)1%4%hl5%AHL4%hl1%4%3%6%AHL4%h4%5%aHL1%3%

13172315620131871321313158Tend to agree (3)7%6%9%7%4%11%hk7%8%9%7%13%cHK7%8%

3140393223343238112791529323Tend to disagree (2)17%14%14%15%16%18%17%17%14%16%15%16%16%

12318416713296108117139501117621271306Strongly disagree (1)67%64%62%64%67%58%64%62%61%63%60%69%g64%

154223205164119141150177621396771561629NET: Disagree83%78%77%80%83%76%81%78%75%79%75%84%bdgjk79%

173725181817161810175714196Don't know9%13%ae9%9%12%9%9%8%12%10%7%7%10%

1.361.421.52aHl1.47h1.301.56AHL1.46h1.54AHl1.50h1.461.60AHkL1.361.46Mean


Page 43


Absolutes/col percentsTable 23Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I would like a friend / family member to keep updating my social media accounts (i.e. Facebook, Twitter, Instagram) on my behalf after I dieBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

2839616914918115813288112106117103359298658NET: Agree33%33%35%I33%32%29%30%29%31%31%34%42%dEFGH34%A30%32%

1084075577256623839484033136124260Strongly agree (4)13%14%15%I13%13%10%14%13%11%14%11%13%13%12%13%

175569492110102714973587770224174398Tend to agree (3)20%19%19%21%19%18%16%16%20%17%22%gH29%EFGH21%A17%19%

2078493103140132787184849259226242468Tend to disagree (2)24%29%19%23%25%l24%l17%23%h23%h24%H27%H24%h22%24%23%

281771621531731931791091331059857324356681Strongly disagree (1)33%m26%33%34%30%35%40%CDE36%Cd36%CD30%28%23%31%35%b33%

4881602552563133252571812161891901165515981149NET: Disagree57%55%52%57%55%59%L57%C59%C59%C55%55%47%53%59%B56%

883564437567583738514025138111249Don't know10%12%13%10%13%12%13%12%10%15%12%10%13%11%12%

2.142.232.19I2.132.16i2.042.042.062.062.162.19h2.36eFGH2.19A2.072.13Mean


Page 44


Absolutes/col percentsTable 24Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I am concerned that the wrong people could access information on my social media accounts (i.e. Facebook, Twitter, Instagram) after I dieBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

60981005848515176295713156658NET: Agree32%34%37%Fgi28%34%28%27%33%35%32%30%30%32%

282750261913193192221325260Strongly agree (4)15%Gk9%19%FGK13%g13%g7%10%14%g11%13%12%13%g13%

3271503229393245203491831398Tend to agree (3)17%25%afIl19%16%20%21%17%20%24%20%18%17%19%

4852564234524557164012640468Tend to disagree (2)26%k18%21%20%24%28%K24%25%k19%23%26%22%23%

5498828038646971325893359681Strongly disagree (1)29%34%31%39%Hl26%35%37%h31%39%h33%33%32%33%

102150139122721161131284799060991149NET: Disagree55%52%52%59%50%63%HjK61%hjk57%58%56%58%54%56%

234028252417212262071230249Don't know12%14%11%12%17%deg9%11%10%7%12%12%16%deg12%

2.212.112.29FGI2.022.25fg2.002.002.172.072.132.112.142.13Mean


Page 45


Absolutes/col percentsTable 24Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I am concerned that the wrong people could access information on my social media accounts (i.e. Facebook, Twitter, Instagram) after I dieBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

25978121129139127775893939996257260516NET: Agree30%27%25%29%i24%23%17%19%25%gH27%GH28%GH39%DEFGH24%26%25%

8231413745321118313635257778155Strongly agree (4)10%11%8%8%8%6%2%6%H8%H10%gH10%gH10%H7%8%8%

1774780929495664063586471179182362Tend to agree (3)21%16%16%21%17%17%15%13%17%17%18%g29%DEFGH17%18%18%

1799010298138122927176809744226234460Tend to disagree (2)21%31%N21%22%24%22%21%23%21%23%28%CFH18%22%23%22%

3059119915222723522813315911910965416397813Strongly disagree (1)36%31%41%k34%40%43%K51%CDEFg44%CDE44%CDE34%31%27%40%39%40%

4841813012513653573202042361992061096436311273NET: Disagree56%62%62%56%64%K65%K72%CDEF67%CdE64%Ce57%C60%C45%61%63%62%

1163367686665504338544239149117265Don't know13%11%14%15%12%12%11%14%10%16%fh12%16%f14%12%13%

2.052.071.912.04I1.911.841.651.79h1.89H2.03GH2.08FGH2.27EFGH1.911.931.92Mean


Page 46


Absolutes/col percentsTable 25Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?It is sad to think that my digital legacy (e.g. social media accounts, online music and photos) will die when I dieBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

4765764543454461204472644516NET: Agree25%23%29%22%30%24%24%27%24%25%25%24%25%

1317281416171419414276155Strongly agree (4)7%6%11%Ak7%11%Ak9%A8%a9%a5%8%A6%3%8%

3448483127283042163051938362Tend to agree (3)19%17%18%15%19%15%16%18%19%17%19%20%18%

4664524927443856163912644460Tend to disagree (2)25%22%19%24%19%24%20%25%19%22%25%24%22%

681231029044797986357073868813Strongly disagree (1)37%43%H38%44%H31%43%H42%H38%43%h40%37%37%40%

11418715314071123116142511098641121273NET: Disagree62%H65%H57%68%HJ49%66%Hj63%H63%H62%h62%62%h61%h62%

2436382130172423112231329265Don't know13%12%14%10%21%EfGIKl9%13%10%13%13%13%16%13%

1.951.832.01k1.832.13adfgIK1.901.881.971.841.921.931.891.92Mean


Page 47


Absolutes/col percentsTable 25Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?It is sad to think that my digital legacy (e.g. social media accounts, online music and photos) will die when I dieBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

25993154123164117486911711011698329229558NET: Agree30%32%32%I28%I29%I21%11%23%H32%GH32%GH34%GH40%efGH31%A23%27%

111458347794520315859434315797254Strongly agree (4)13%16%17%IK10%14%I8%4%10%H16%gH17%GH12%H18%GH15%A10%12%

1484871778671293859517354173131304Tend to agree (3)17%16%14%17%15%13%6%12%H16%H15%H21%eGH22%eGH16%a13%15%

1415355779679574247606238148158306Tend to disagree (2)16%18%11%17%L17%L14%13%14%13%17%18%fh16%14%16%15%

390131246212273315316186177145139835005461046Strongly disagree (1)45%45%50%47%48%57%JKL71%CDEFG61%CDEF48%Cd42%40%34%48%54%B51%

5311843002893693943742282242052011216487051352NET: Disagree62%63%61%65%65%72%JKL84%CDEFG75%CDEF61%C59%c58%c49%62%70%B66%

691534353739259263128267174144Don't know8%5%7%8%6%7%6%g3%7%G9%G8%G11%Gh7%7%7%

1.972.031.98I1.90I1.94I1.701.411.71H1.99GH2.08GH2.06GH2.27FGH1.99A1.761.88Mean


Page 48


Absolutes/col percentsTable 26Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have posted an online / social media tribute to someone who has diedBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

5282743938474567264704346558NET: Agree28%i28%I28%i19%26%25%24%30%I31%I27%41%CAeFGHIJKL25%27%

2539351914232139112261216254Strongly agree (4)14%14%13%9%10%12%11%17%AhI13%13%12%9%12%

2743392023242428152433130304Tend to agree (3)15%15%15%10%16%13%13%12%18%i14%30%CAdEFGHIJK16%i15%

L

2736383818412635142741320306Tend to disagree (2)14%13%14%19%a13%22%AbfHjKl14%16%18%15%12%11%15%

93144129116798310111338896381121046Strongly disagree (1)50%b50%B48%b57%BG55%B45%54%Bg50%b46%51%B37%60%CBDeGJKl51%

11918016815497124126149521170511311352NET: Disagree64%B63%B63%B75%BdeJKL67%B67%B68%B66%B63%b66%B50%71%Bk66%

132525129141410512897144Don't know7%9%ae9%ae6%6%8%8%5%6%7%9%4%7%

1.91i1.91ai1.92i1.701.801.92i1.791.97aI1.98ai1.882.17CAFHIk1.721.88Mean


Page 49


Absolutes/col percentsTable 26Q.3 Thinking about digital identity and what happens to it after death, to what extent do you agree or disagree with each of the following statements?I have posted an online / social media tribute to someone who has diedBase: All respondents


Prepared by ComRes

ConcernThe possibility

Not being thereof familyMaking adequateto supportdisagreementsfinancial

family /Your funeralover money,preparationsfriends whowishes notproperty orfor your familyThe grief of

need your helpbeing followedbelongingsand friendsyour family

20552055205520552055Unweighted base

20552055205520552055Weighted base

154951762512231634NET: Concerned75%25%30%59%80%

791187231483872Very concerned (4)38%9%11%23%42%

758330395740762Fairly concerned (3)37%16%19%36%37%

259734638429235Not very concerned (2)13%36%31%21%11%

150707714306105Not at all conc- (1)7%34%35%15%5%erned

40914411352735339NET: Not concerned20%70%66%36%17%

9797789782Don't know5%5%4%5%4%

3.122.002.072.713.22Mean

0.910.951.011.010.85Standard deviation0.020.020.020.020.02Standard error

Page 50


Absolutes/col percentsTable 27Q.4 When you think about what happens after you die, how concerned, or otherwise, are you about each of the following?Summary TableBase: All respondents

Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

6752463963734344323412492912852652038867471634NET: Concerned79%84%n81%j83%J76%79%76%81%79%82%h77%83%h85%A74%80%

376132229205240198149116164163148132527344872Very concerned (4)44%45%47%I46%I42%I36%33%38%45%gH47%GH43%H54%DfGH50%A34%42%

29911516716819423319213312712211772359403762Fairly concerned (3)35%39%34%38%34%42%JL43%CDEF44%CDeF35%35%34%29%34%40%B37%

93274441777270384427352082153235Not very concerned (2)11%9%9%9%14%kL13%kL16%CDE13%e12%8%10%8%8%15%B11%

551225193426211219192933570105Not at all conc- (1)6%4%5%4%6%5%5%c4%5%C6%C8%CGh1%3%7%B5%erned

14839696111298915163476423117222339NET: Not concerned17%13%14%14%20%KL18%20%CE17%C17%C13%19%C10%11%22%B17%

3672314242015612151617453782Don't know4%2%5%3%4%4%3%2%3%4%5%g7%fGh4%4%4%

3.213.283.29Ij3.29Ij3.173.143.093.173.23H3.29H3.173.46DEFGH3.37A3.053.22Mean


Page 51


Absolutes/col percentsTable 28Q.4 When you think about what happens after you die, how concerned, or otherwise, are you about each of the following?The grief of your familyBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

154234196162114154142179671403811501634NET: Concerned84%J81%j73%79%79%83%J77%79%82%79%79%81%80%

881191018365817897367474580872Very concerned (4)47%j41%38%40%45%44%42%43%44%42%43%43%42%

67116967949736482316553770762Fairly concerned (3)36%40%36%39%34%39%34%36%38%37%36%38%37%

163028301918262982031319235Not very concerned (2)8%10%11%15%l13%10%14%13%10%11%12%10%11%

11123073887388511105Not at all conc- (1)6%4%11%adEFGHIK4%2%4%4%3%3%5%5%6%5%erned

2741583722263335112911830339NET: Not concerned14%14%22%gKl18%15%14%18%16%13%16%18%16%17%

4121368510124743582Don't know2%4%5%3%6%3%5%5%5%4%3%3%4%

3.28J3.24J3.053.193.30J3.26J3.213.26J3.29j3.223.213.213.22Mean


Page 52


Absolutes/col percentsTable 28Q.4 When you think about what happens after you die, how concerned, or otherwise, are you about each of the following?The grief of your familyBase: All respondents


Prepared by ComRes


75626651131455767348534738831533518510569992055Unweighted base

859292488448570549447305366346346244104810072055Weighted base

5171893092463353312471582282272171456455781223NET: Concerned60%65%63%K55%59%60%55%52%62%Gh66%GH63%Gh59%62%a57%59%

196771301071301169352901048460285198483Very concerned (4)23%26%27%I24%23%21%21%17%25%G30%GH24%G24%g27%A20%23%

32111318013920521615410713812313385360380740Fairly concerned (3)37%39%37%31%36%39%K35%35%38%35%38%35%34%38%36%

1726887104129110987672617646204226429Not very concerned (2)20%23%18%23%l23%l20%22%25%E20%18%22%19%19%22%21%

1252563827884956458323226142165306Not at all conc- (1)15%M9%13%18%jl14%15%21%CDEf21%CDE16%DE9%9%11%14%16%15%erned

297931491862071941931401309410871345390735NET: Not concerned35%32%31%41%iL36%l35%43%CDEF46%CDEF35%E27%31%29%33%39%B36%

45929162824778262128583997Don't know5%3%6%3%5%4%2%2%2%7%FGH6%FGH11%dFGH6%4%5%

2.722.852.82iK2.632.712.692.562.492.73GH2.93FGH2.83GH2.83GH2.80A2.632.71Mean


Page 53


Absolutes/col percentsTable 29Q.4 When you think about what happens after you die, how concerned, or otherwise, are you about each of the following?Making adequate financial preparations for your family and friendsBase: All respondents


Prepared by ComRes

RegionYorkshire &


1823162191971551762052238817611031912055Unweighted base

18528826720614418518522682*1767103*1852055Weighted base

1261761561168912588129441049621111223NET: Concerned68%DEFIj61%F58%f56%62%F68%DeFIj48%57%f53%59%61%f60%F59%

5070594040523152164102745483Very concerned (4)27%F24%f22%19%28%Fi28%Fi17%23%19%23%26%f24%f23%

76107967649735777286393566740Fairly concerned (3)41%f37%36%37%34%39%31%34%34%36%34%36%36%

3651374433324963193652143429Not very concerned (2)20%18%14%22%j23%J17%27%gJK28%GJKl23%j21%20%23%J21%

1944603613193626132671327306Not at all conc- (1)10%15%22%abEGHkL18%gHl9%10%19%EGHL12%16%15%12%15%15%erned

5594978047518589326323470735NET: Not concerned30%33%36%39%Gl33%28%46%BGHjKL39%Gl39%g36%33%38%g36%

417159881286877497Don't know2%6%al6%a4%5%5%6%al3%8%AL5%a7%al2%5%

2.86dFIJ2.75F2.612.612.85FIj2.90deFIJ2.482.71F2.612.712.80F2.71F2.71Mean


Page 54


Absolutes/col percentsTable 29Q.4 When you think about what happens after you die, how concerned, or otherwise, are you about each of the following?Making adequate financial preparations for your family and friendsBase: All respondents


Prepared by ComRes

Employment SectorSoc

ncpc dying matters - savanta comres · ncpc – dying matters methodology note comres interviewed...

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