nccaa presentation kelly giles social media
DESCRIPTION
Social Media 101TRANSCRIPT
SOCIAL MEDIA
ROADMAP• What is it?
• What does it mean– For you– For your agency– For your clients
What is it?
One word.
CONVERSATION.
One-way communication.
Everyone has a voice.
Do you need a voice everywhere?
NO!
The Big Three
In Plain English
Now let’s put these tools to work.
For you: connect + learn
Connect with clients and employers.
Be a matchmaker.
read blogspersonalbrandingblog.comkeppiecareers.comaskamanager.comjobmob.co.ilcareerrocketeer.com
follow smartiestwitter.com/blogging4jobstwitter.com/askamanagertwitter.com/danschawbeltwitter.com/keppie_careerstwitter.com/heatherhuhman
For your agency: inform + educate clients
Create a group where your employers and clients can connect.
write a blog- Share tips- Tell client success stories- Share great resume samples- Post how-to documents online
tweet-Links to your blog articles-Reminders about events-Job opportunities -Helpful articles-Content on your website
For your clients: research and stand out
Visualize and expand their networks. Plus, research employers.
read (or write?)-Read career blogs -Read employers’ blogs-Read industry blogs-Read your agency’s blog-Write their own
follow + tweet-Follow your agency-Follow career experts-Follow industry experts-Follow employers-Tweet relevant, professional links
Social Media 101Social Media 101
