nc state rss future, raleigh nc dec. 2015 future
TRANSCRIPT
TOM O’ROURKE PRESENTS
The Future of Recreation and Parks
WWW.TOMOROURKE.COM [email protected]
Tom O’Rourke, CPRCP
3 Things
• What really is Parks and Recreation?
• How to build a Culture that defines the first bullet.
• What is down the road?
• Do we all agree on what Parks and Recreation really is?
Can a series of images define your agency?
What do your images say?
Family – Daddy-Daughter – Love!
Fishing? or…
…Embracing Ethnic Differences – For Real!
Swimming? or…
…connections?
Dog Park? or…
…promotion of Good Health and Wellness
Triathlon – 5K Race? Or…
• Team• Commitment• Sportsmanship• Respect for all• Anger Control• Confidence• Tolerance• Hard Work
• Physical Fitness…and so much more
Youth Football? or…
…fearless!
Playground? or…
…creating memories
Dance – Special Event? or…
• Friends• Relationships• Smiles
Kayaking? or…
Courage - Teambuilding
Challenge Course Class? or…
Cross Cultural Diversity
Latin American Festival ? or…
Know WHY you do what you do?
Culture
Every Organization has a CULTURE…
is yours the one that you
want?
Culture
• What you believe
• How you act
• What is important
• How your community sees all of this
Company with Best Culture?
Glassdoor2 Google 4.4
5 Facebook 4.3
6 Southwest 4.3
7 Chick fil a 4.2
15 Apple 4.1 16 Nike 4.1
18 Disney 4.0
25 Net App 3.9
"Team meetings on the roof are the best, great teamwork and a lot of smart people. I love how the 10 core values drive the company to always be better." – Twitter Software Engineer (San Francisco, CA)
#1 Company with the Best Culture The companies that fared
the best in this evaluation are those with a clear mission statement and stated values that are congruent internally and externally.
4.4
Success can bread Failure
• Xerox• Blockbuster• Kodak
Companies that never paid attention to “Culture.”
Building your culture
Changing an organizational culture in a Recreation Environment will be the toughest task you’ve ever faced. It takes time, and there is no finish line. But it is all worth it!
Tom O’Rourke
CHANGE
VisionMissionValues
ObjectivesAudience
PositioningPersonality
Who are you, what are you about, and what
do you stand for?
VisionThe Big Idea!
Mission
Actual Work
undertaken
ValuesBeliefs of the
Organization
Community Enrichment Enriching lives through education and programs
Fun Delivering fun to customers
Leadership Providing professional staff development
Exceptional Customer Service Always focusing on you
Quality Striving for quality throughout the park system
Safety Ensuring safe and secure environments
•
Health and Wellness Providing and promoting healthy lifestyle opportunities
Accessibility Providing accessibility through affordable options and a variety of offerings
Diversity Fostering diverse populations of vendors, employees, and customers
Stewardship Preserving and conserving cultural, natural, and historical resources
Building a Legacy Maintaining a vision for the future while sustaining a healthy park
Can we Change the World?
Problems Facing
Communities
Parks and Recreation Relevance
Programs to combat
problems
A new Culture
Hawaiian Culture
Ohana
Kuleana
Pono
Kokua
Aloha
Malama
Aina
Wai
Translation
• Ohana – family, those you accept and are similar in some way or share a commonality
• Kuleana - responsibility• Pono - do what is right• Kokua - give freely with no strings - unconditional gifting• Aloha - accepting and embracing the spirit and soul of
others - welcoming and greeting• Malama - to nurture, take care of, act of being a stewarding• Aina - the earth• Wai - the water
Future
• You are going to be in the Politics “game.”• The Health and Wellness of the American People will
be our country’s biggest problem. • You will need to be creative on how you pay for your
recreation services.• You are going to need to strategically SELL every great
thing you do and stand for. • Environmental issues will affect everything we do.• A new Parks and Recreation Model is coming