Proprietary and Confidential

NBCUse Case: Distribution and Consolidation

| Proprietary and Confidential Copyright 2010 Signiant Inc

Use Case: Distribution and Consolidation

Distribution

ServersCDN

Internet /

IPTV

Users

CATV

Mobile

Broadcast

Stations

On Line

Media Stores

Distribution

PartnersContent Creation Organizations

(e.g. “The Office”)

Private Infrastructure

TranscodeMICAH

Web App / Oracle Storage Archive

Public Cloud

Signiant Central Media Manager

Signiant Media Agent

ImpactStandard Platform Across All Business – moving over 28M files annually for creation, management and distribution

Enabled the scale of their Digital Media business – revenue >$1B

Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks

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| Proprietary and Confidential Copyright 2010 Signiant Inc

Micah and Cloud Computing

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