8/17/2019 NBC News SurveyMonkey Gender & Sexism Poll Toplines and Methodology

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NBC News|SurveyMonkey Gender and Sexism Poll

April 11-24, 2016

TOPLINE RESULTS 

It is rare to see people treated in a sexist manner on television  

Strongly agree Somewhat agree

Neither agree nor

disagree Somewhat disagree

Strongly

disagree No answe

4/11-4/24 7 13 25 27 26 2

Society has reached the point where women and men have equal opportunities for achievement.

Strongly agree Somewhat agree

Neither agree nor

disagree Somewhat disagree

Strongly

disagree No answe

4/11-4/24 17 27 12 26 17 1

Over the past few years, the government and news media have been showing more concern about the treatment of women than

is warranted by women’s actual experiences.

Strongly agree Somewhat agree

Neither agree nor

disagree Somewhat disagree

Strongly

disagree No answe

4/11-4/24 11 23 30 16 19 2

Have you ever personally experienced discrimination on the basis of your gender?

Yes No Not sure No answer

4/11-4/24 39 47 13 1

8/17/2019 NBC News SurveyMonkey Gender & Sexism Poll Toplines and Methodology

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METHODOLOGY

The NBC News|SurveyMonkey Gender and Sexism poll was conducted online from April 11, 2016 through April 24, 2016 among a

national sample of 12,894 adults aged 18 and over. Respondents for this survey were selected from the nearly three million peoplewho take surveys on the SurveyMonkey platform each day. Data for this week has been weighted for age, race, sex, education,

region, and voter registration status using the Census Bureau and Bureau of Labor Statistic’s Current Population Survey to reflect the

demographic composition of the United States.

Because the sample is based on those who initially self-selected for participation rather than a probability sample, no estimates of

sampling error can be calculated. All surveys may be subject to multiple sources of error, including, but not limited to sampling error

coverage error, and measurement error.

To assess the variability in the estimates and account for design effects, we create a bootstrap confidence interval to produce an

error estimate. The bootstrap confidence interval for this survey is plus or minus 1.2 percentage points.

To calculate the bootstrap confidence interval we use the weighted data to generate 5000 independent samples and calculate the

95% confidence intervals for the weighted average. When analyzing the survey results and their accuracy, this error estimate should

be taken into consideration in much the same way that analysis of probability polls takes into account the margin of sampling error.

Group Unweighted N Plus or minus

Total sample 12,894 1.2

Men 6,466 1.5

Women 6,428 1.7