navy medicine public affairs shoshona “shoni” pilip-florea bumed deputy pao
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Navy Medicine Public Affairs Shoshona “Shoni” Pilip-Florea BUMED Deputy PAO. We Live in a New World. $6 Billion global healthcare network 63,000 people worldwide Healthcare to U.S. Navy, Marine Corps, families & veterans. - PowerPoint PPT PresentationTRANSCRIPT
Navy Medicine Public Affairs
Shoshona “Shoni” Pilip-FloreaBUMED Deputy PAO
We Live in a New World
Telling our Story
• $6 Billion global healthcare network
• 63,000 people worldwide• Healthcare to U.S. Navy, Marine
Corps, families & veterans.• Expeditionary healthcare
on/above/under the water & on battlefields worldwide
• Cornerstone of Soft Power mission
• Global Engagement “health diplomacy”
Medical Alignment with Maritime Strategy
• Forward Presence
• Deterrence
• Sea Control
• Power Projection
• Maritime Security
• Humanitarian Assistance & Disaster Response
The following six capabilities comprise the core of U.S. maritime power and reflect an increased emphasis on those activities that prevent war and build partnerships:
• Medical support on the deckplates and battlefield
• Carriers, ships, subs, Marines, Seabees, Spec Ops, more
• Proactive/Reactive
• Create conditions of stability/hope
NAVY MEDICINE COMMUNICATIONS
Media Internal Social Media Outreach
One message…Many channels
PAOs
Navy Medicine Public Affairs Organization
BUMED PAO
Navy Medicine East
Regional PAO
Navy Medicine West
Regional PAO
Navy MedicineNational Capital Area
Regional PAO
Navy MedicineSupport Command
Regional PAO
Big Navy Public Affairs (CHINFO)
DoD Public AffairsOSD Health Affairs
Other Services PAOs …
7
Your PAO is critical in telling your and Navy
Medicine’s story
The PAO in your Command• PAO should have a “seat at your table”• PAO should have direct access to CO/XO• Should have the equipment /permissions to get
the job done:– High end still camera?– Video camera (Flip Cam?)– Access to all social media sites– Digital recorder?– Training? (Navy Medicine PA Symposium, Navy PA/VI,
DINFOS)
Crisis Events: Where do you want to be?
Social Media Tools We Use
• Blog• Facebook• Twitter• YouTube• Flickr• Issuu• Yammer• Hootsuite• More coming …
San Diego Blackout Response
Social media was key element of local emergency planning during early hours of crisis event
Social Media & Public Health Communication
Shaping the Information Space
Blogs pushed via Twitter, Facebook, clip packages, internal newsletter than back to Social Networking sites
Breadcrumbs
Social Media Enabled Participation
• Established Navy as leading voice on Spice• Tips, support and feedback• Requests to help share the word
Public Release/Manuscript Review• BUMEDINST5721.3C • All authored works must be cleared through a
public affairs office within Navy Medicine including newsletters, manuscripts, blog entries, magazine articles, and any other work that will be present in a public-facing forum (conference, web, etc).
• BUMED Public Affairs is required to provide higher level review any items related to PTSD, TBI, live tissue training, HIV research or other controversial subjects.
• Authored works should be sent to : [email protected].
Navy Medicine Outreach Program
• Navy Weeks• Speaking Events• Hospital Visits• School Visits (Elementary thru Graduate)• MHS Conference• Sea Air Space
Navy Medicine Outreach Opportunities• Hospitals/ Trauma Centers leadership
(Corporate)
• Paramilitary (Police, Fire Departments, EMS, FBI): Battlefield medicine
• Medical Schools (Recruitment)
• Pro Sports Medical staffs (Eagles, Chicago Sky)
• Medical teams at stadiums, sports venues (Cowboys)
• Civic organizations (i.e. Rotary Club)
• Medical beat reporters
• Community Leaders
• Human performance organizations (Gatorade)
• Wounded Warrior Care (Rehab Institute of Chicago)
• Veterans hospitals (leadership)
• Health-based Entertainment (ABC’s General Hospital)
• Medical Research (Susan G. Komen for the Cure)
• Occupational health companies (Rydell Football Helmets)
• Healthcare corporations (Globe Immune)
SUMMARY BY CITY 1812 Air Show
Other Anchor
DMA top 50
Diversity StateCapital
New Market
1 New Orleans X X
2 Baltimore X X X X
3 Boston X X X X
4 Milwaukee X X
5 Chicago X X X X
6 Toledo X X
7 Cleveland X X X
8 Detroit X X X
9 Buffalo X X
10 Houston X X X
11 Phoenix X X X X
12 Nashville X X X
13 Sacramento X X X
14 Spokane X
15 Sioux Falls X X
Outreach: Navy Weeks 2012
Navy Medicine Outreach
Outreach• New Website established April 2011 with
outreach resources:• Music Video with branded messages• Navy Medicine 101 Power Point
Contact Numbers• Incoming PAO checks aboard June 18- CAPT Dora
Lockwood
• Ms Shoni Pilip-Florea (Deputy PAO)– Office: 703-681-9038– Blackberry: 202-431-8787– Email: [email protected]
• Ms. Valerie Kremer (Outreach and Public Release/Manuscript Review)-– --Office: 703-681-9032– Email: [email protected]