navik concept test overview webinar

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NAVIK Concept Test Overview

by

© Absolutdata 2015 2

Agenda

NAVIK Concept Test Overview

Demo

Q&A


NAVIK Concept Test

NAVIK Concept Test is a cloud based

decision support tool that

automates concept testing for

brand managers, product managers,

and market researchers.

Guided research design, easy panel

selection, and advanced analytics

under the hood provide clear,

decisive Go/No Go results.

by


Concept is a Go

Concept is a No Go

X

NAVIK Concept Test™

Make decisions fast. Get to market faster.


Guided concept testing for fast results

Test more ideas, faster

Make better decisions, faster

Get step-by-step guidance to professional results

2 weeks vs. 6 weeks

Design TestCreate Survey

Setup Panel

Conduct Survey

Analyze Results

Visualize & Decide

Traditional Method

NAVIK Concept Test

1| 2| 3| 4| 5| 6| Weeks |


Comprehensive options for customized tests

Select from a broad array of test types

Specify your unique business needs

Interactive approach puts you in control


Intelligent design for accurate decisions

A decade of expertise behind every result

Powerful advanced analytics

Ideal blend of simplicity and sophisticated methodology


Sample Planner

Survey Designer

Analytics Engine

Sophisticated Automation Tools

Complex made simple

Panel Partners and DB

Recommendation Intelligence

Business Parameter

Module

Output Wizard

Intelligent analytics at the core with

sophisticated methodologies

designed in, engineered by experts

to automate concept testing.


Business Goals

Develop a new product

Enhance positioning

Test new packaging ideas

Improve store layout

Optimize price

Business Decisions

The right product

Defensible positioning

Increase margin

Higher run rates

Gain market share

Make Better Decisions, Faster

New and improved line Gain market share

Test price elasticity Optimize margin

Change positioning Elevate brand


Agenda

NAVIK Concept Test

Demo

Q&A


Coco Couture

Coco Couture is a well-known global chocolate confectioner. Their chocolate bars are found on most grocery and specialty store shelves. They are world-famous for creative seasonal flavors, in addition to the standard favorites like dark, milk, and white chocolate.

They are testing 5 summer flavors to determine which one to launch in the US next month.

They want to decide:

• Which flavor to launch and why

• What the optimal price would be

• Which flavor(s) inspire a high intent-to-purchase


DEMO

Project 6

Project 1

Project 2

Project 3

Project 4

Project 5


STUDIES IN PROGRESS—FIELD STATUS


Concept is a Go

Concept is a No Go

X




Comprehensive options for customized test



Agenda

NAVIK Concept Test

Demo

Q&A


Better Decisions, Faster

Panel Partner 1

Panel Partner 2

Panel Partner 3

Panel Partner 4

Upload my own

$ 10

$ 12

$ 10

$ 8

$ 4

per interview

Go

No Go

X

• Select test type(s)

• Enter details

• Upload concepts

• Select KPIs

• Specify demographics

1 2 3Design

ResearchSelectPanel

GetResults


Concept is a Go

Concept is a No Go

X


Test more ideas, faster

Make better decisions, faster

Get step-by-step guidance to professional results

Comprehensive options for customized tests

Select from a broad array of tests types

Specify your unique business needs

Interactive approach puts you in control


A decade of expertise behind every result

Powerful advanced analytics

Ideal blend of simplicity and sophisticated technique



navik concept test overview webinar

Data & Analytics

x navik concept test

guided concept testing

weeks design test

demo project

price business decisions

broad array of test

better decisions

accurate decisions