navigating student needs. methods used student personas needs identified lessons learned
TRANSCRIPT
Navigating Student Needs
Navigating Student Needs
• Methods used
• Student Personas
• Needs identified
• Lessons learned
Method – sketching workshop
Method – “DOTs” exercise
Method – student lifecycle
Method – functional mindmaps
Methods – focus groups & card sorts
OE student focus groups5 x Student Services Initiatives proposals
– Academic Commons, aka CalCentral
– Communications Hub & Knowledge Base
– Advising Toolkit– Bill Paying– Academic Planning
Navigation card sorts
Student Personas
• Ben 3rd year undergrad
https://confluence.media.berkeley.edu/confluence/display/MYB/Ben+-+3rd+Year+Undergraduate+Student
• Sofia – freshman undergradhttps://confluence.media.berkeley.edu/confluence/display/MYB/Sofia+-+Freshman+Undergraduate+Student
• Nicole graduate student
https://confluence.media.berkeley.edu/confluence/display/MYB/Nicole+-+Graduate+Student
Needs – basic and many!
• Navigation– unify the online Berkeley
experience• Communications– More targeted messaging– Help me manage important
tasks and events• Academic life– Planning tools– Class tools
The current student experience
Lessons Learned
• Create the big picture vision, then– Deliver useful functionality
• You can’t solve all problems ($, time, & resource constraints)– Identify & prioritize the high-value/high-impact solutions– Don’t recreate an existing solution– Address core campus needs, ex: teaching & learning
• “Push” vs. “Pull” services and UX design– “Push” key data, alerts, tasks, etc.– Help users navigate/”pull” information and access resources
• Students / Staff / Faculty– Share common needs and need to communicate– Create a single campus gateway, not 3
Looking to the future - Mobile
“Pushing” alerts & key information to students