navigate your niche' - presentation to yes group essex by stephanie beitzel - 17 oct, 2013
TRANSCRIPT
An Introduction For Master Mind Group
Stephanie Beitzel“The Niche Navigator”Founder of Nicheonomy
www.linkedin.com/in/stephbeitzel
@stephbeitzel
07901 533 870
Nicheonomy Page
Why Niche? The Hard Way to get niched Rise of the Nichepreneur Top 10 Nicheing Mistakes What is a Niche? The Flow of Nicheonomy The Nature of Niche Navigation Square One: The 4 niche territories to navigate Next step: Navigate Your Niche 1-Day Workshop
It’s a funny thing...the more I niche… the luckier I get!!!
Sales: you know where to find clients - and they know where to find you! Marketing: more targeted and efficient – save time, money, effort Referrals: you become more referrable - leads arrive automatically Trust: prospects have more faith because you are THE specialist / expert, your
message is consistent, and your audience knows what to expect from you Engagement: your blogs and other content attract a loyal following Opportunities: attract strategic partnerships and speaking engagements Community: easily build a tribe of people who believe what you believe and
are ready to support and promote your business Leverage: technology is creating a niched world Focused testimonials: they resonate with prospects because the problems and
situation your clients express, will be similar to your prospects
HIGHER FEES!
A consultant or service professional who has claimed their niche commands more 4x the fees of comparable experts in their fields.
Blind spots Cannot see own value Under charge Trial and error Confusion Overwhelm Wrong tools at the wrong time Doing too much too soon Doing nothing!!! HOPING FOR THE BEST Doing it on your own Run out of resources
1. Don’t know what a niche is2. Playing it ‘safe’ – multiple niches / catch-all3. Not purpose-based – head versus heart, £4. Doesn’t target a clear audience5. Doesn’t address a clear problem6. Audience doesn’t suit their personality7. Business model doesn’t play to their strengths8. Expect business to pay for itself & them9. Do things in the wrong order10. Not enough time and resources to plan & learn
“If every single business can find their niche in the world, where they want to make a difference, then I think we can get on top of most of the problems of the world.”Richard Branson
Quote from video - @ 3 mins 35 secondshttps://vimeo.com/25273906
GET 1KNOWING
2GOING
3FLOWING
4GROWING
N Niche Navigated SQUARE ONE
I Identity / Image
C Contact Strategy
H Helping Strategy
E Engagement Strategy
D Development Strategy
What What You Do (Your solution)+
WhoWho You Do It For+
The Problem/s You Solve+
WhyWhy You Do It
WHY?WHY? WHO?WHO?
SOLUTION?SOLUTION? PROBLEM?PROBLEM?
Square One
Square One
We all start from different places We all have our own paths to take No one has lived your life before You have a unique set of skills and talents A process and journey that will help you think
more deeply about yourself, your circumstances, your talents, your passions, your attitudes and your personality
It’s highly iterative – not linear It’s ongoing It’s a 2-way journey
Finding your niche can be genuinely transformational in your life.
An Inward Journey
to explore what lies within you, your talents, your passions, your purpose
An Outward Journey
to explore opportunities in the world that let you fulfill your purpose, passion and personality
WHY?WHY? WHO?WHO?
SOLUTION?SOLUTION? PROBLEM?PROBLEM?
Square One
Square One
Find your own pond to dominate, instead of joining the shoal of little fish in the bottomless sea.
Stephanie Beitzel“The Niche Navigator”Founder of Nicheonomy
www.linkedin.com/in/stephbeitzel
@stephbeitzel
07901 533 870
Nicheonomy Page