navajo marketing communications overviw

18
NAVAJO Confidential © 2009 NAVAJO Marketing Communications Capabilities Prepared for IBM November 6, 2009

Upload: feediver

Post on 15-Nov-2014

316 views

Category:

Documents


2 download

DESCRIPTION

This slide deck presents an overview of NAVAJO Marketing Communications - Background, services, samples of our work

TRANSCRIPT

Page 1: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009

NAVAJO Marketing Communications Capabilities Prepared for IBM

November 6, 2009

Page 2: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 2/18

Background

How is NAVAJO different from others in this space?

Why NAVAJO?

Client feedback

Summary

Contact

Today’s Discussion

Page 3: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 3/18

Design and produce collateral and customer reference programs and materials for worldwide audiences

Integrated marketing communications agency located in the San Francisco Bay Area, CA

Serving technology clients since 1989

Senior in-house team of writers, designers, account personnel already assisting IBM

Background: NAVAJO Overview

Page 4: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 4/18

More than 2,000 marketing projects over 14 years including brochures, white papers, datasheets, direct mailers, posters, case studies, customer awards, press quotes, Flash presentations, informational CD-ROMs, Web content and multimedia

Highly proactive account services team familiar with IBM design guidelines and corporate culture

Expert team can ramp up quickly to support even the most challenging deadlines

Background: NAVAJO’s Work with IBM

Page 5: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 5/18

Work with diverse marketing and sales teams including:

- Business Intelligence- DB2 & DB2 Tools- IBM Global Services- Linux- Lotus- SOA- Storage- SWG Industry Marketing- Tivoli- WebSphere- WW B2B Marketing Information Management

Background: NAVAJO’s Work with IBM (cont.)

Page 6: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 6/18

Core competency: marketing communications

Staffed, organized and equipped to support comprehensive marketing programs

In-house staff:- Ensures continuity of service and

quality- Facilitates quick response- Provides framework for scaling the

team

How is NAVAJO different from others in this space?

Page 7: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 7/18

How is NAVAJO different from others in this space? (cont.)

Highly selective hiring practices:- Experienced - Technology savvy- Proven track record

Senior management closely involved in day-to-day activities including art direction and budget updates

Page 8: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 8/18

Why should you select NAVAJO?

Subject matter expertise in breadth of IBM products and services

Up to date on IBM messaging, culture and design guidelines

Highly responsive and available client services

Adaptable to changing priorities

Worldwide communications management expertise

Page 9: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 9/18

KANA Brochure

Page 10: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 10/18

IBM Smart SOA Brochure

Page 11: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 11/18

Jabil Customer Case Study

Page 12: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 12/18

Wily Technology White Paper

Page 13: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 13/18

IBM Poster

Page 14: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 14/18

Samsung Web Banners

Page 15: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 15/18

Intel Flash Presentation

http://portfolio.navajocompany.com/works/Intel/Flash/iss.htm

Page 16: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 16/18

IBM Client Feedback

“I have to say, NAVAJO is a top-notch agency to work with. I'm very impressed with your turnaround and quality of writing. One of the best agencies I've worked with!”

– Channel Manager, IBM “Kudos to you and your team on writing a great case study... I can't

wait until it is complete - I have several ideas on how to use the case study.”

– Program Manager, Software Group Marketing, IBM

“The DB2 Flash presentation you developed is awesome. We are going to waste no time promoting it to IBM customers, business partners and employees far and wide.”

– Customer Reference Program Director, IBM

“I really like the concept and layout of the CIO Digest magazine. You all have done a really good job of being informative and making it easy to read by using well placed images and graphics.”

– Director of Brand and Public Relations, Symantec

“You guys were a really great group—engaged, interactive, and willing to give it a try! Thanks for being a brand champ!”

– Corporate Messaging Manager, NetApp

Page 17: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 17/18

Summary

NAVAJO’s core competency is marketing communications

Proven track record with IBM over last 14 years

In-house expertise

We’re ready for your business!

Page 18: NAVAJO Marketing Communications Overviw

NAVAJO Confidential © 2009 18/18

Our new state-of-the-art facility

Contact

NAVAJO Company1164 Cadillac Ct.Milpitas, CA 95035-3025, USA

(408) 957-3800

www.navajocompany.com