naturensbalm 7th newsletter - regulation
DESCRIPTION
Our 7th Newsletter raises the issue of regulation and contains a link to CEO Charles Street's recent interview on Funeral RadioTRANSCRIPT
Quis custodiet ipsos custodies?
(Who shall guard the guards themselves?)
Who shall guard the guards themselves? This is a
question which arises in many walks of life and applies
not just to soldiers and police officers, but to any
regulatory body. It is something that is of particular
concern with new industries and services which may
only be self-regulating or not regulated in any way at
all. People start off with an idea or a new way of doing
things and, before you know it, a huge movement has
developed and everyone is jumping onto the
bandwagon.
This was an issue that came up in Naturensbalm’s CEO
Charles Street’s interview with Funeral Radio recently.
Click here to listen, or visit www.funeralradio.com
Charles and Joe Shehee agreed that the Green and
Natural funeral industry is a very broad one with very
little regulation. One of the reasons for this is that the
words ‘green’ and ‘natural’ are generic rather than legal
terms. Anything can be described thus, with only tiny
alterations to what most people would call
‘manufactured’ or ‘industrial’. Indeed, Green or Natural
things may well be manufactured or industrial, whilst
also being what they claim.
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There is no definition because these are just words and
it is our interpretation of them that gives them
meaning.
In our view, Green and Natural things are ones that do
the minimum of harm both in their use and their
production. We can’t say zero harm – our world is full
of naturally harmful things – but we can say that a
Green or Natural product will have virtually no lasting
impact on the environment. So for example a Natural
Burial site will have a short term impact; the soil will be
disturbed, a body will be placed there and bare earth
pushed back over. But in the long term very little will
change and there will be no adverse effects. Of course,
if you wrap the body in linen, you will slightly increase
the level of change. A wicker coffin, perhaps more so.
A headstone – the impact is becoming more substantial,
though not harmful.
So how to regulate? And who should do it? Is it
necessary? Customers need to feel confident that they
are getting what they are paying for and the funeral
industry needs to be clear about its terms. Industry
standards need to be manageable for family firms as
well as big corporations. Regulation might help with
aspects of this, but there remain a lot of questions
about how to achieve it. Quis custodiet ipsos
custodies?
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