Nature & Scope of Business

Communication

Presented By

Govardhan.K

Firstly we will discuss about

What is

Business

Communication

• Business communication is communication that promotes a product, service, marketing, or organization; relays information within a business; or functions as an official statement from a company.

It is a process.

It is inevitable.

Meaning based.

Communication could be intentional and

unintentional.

Communication is systematic.

A two-way traffic.

Cont..

o Communication is a social process.

o A dynamic process.

o Continuous process.

o Communication involves interaction

and transaction.

o It is spiraling process.

Cont..

o It is contextual.

o Needs proper understanding.

o Leads achievement of the organizational

objective.

o Dispels misunderstanding.

o It shares thoughts and ideas, which

produce response.

o It is the life blood of the business.

Now we will show you it’s

Scope..

The scope of communication includes:

• Information Sharing :

• To transmit information from a source to target

individuals or groups.

• Information can be:

• - policies and rules

Changes and development in the organization.

Special rewards and awards.

Settlements with the union.

Major changes in the organization.

• Feedback :

• Give feedback to employees on their achievements

To the departments on their performance.

Higher management on the fulfillment of goals.

• Control :

• Information is transmitted to ensure that plans

are being carried out according to the original

design. Communication helps to ensuring such

control.

• Problem-Solving :

• In many cases communication helps to

solving problems.

• Many meetings are held between the

management and the unions on some issues

to find solution.

• Alternative solutions may be held to solve a

problem and evolve a consensus.

• Influence :

• Information is power. One purpose of communication is

to influence people.

• Group Building :

• Communication helps in building relationships. If

communication breaks down the group may breakdown.

• Decision-Making :

• For arriving at a decision several kinds of

communication are needed

• Facilitating Change :

• Change can be brought about effectively by

communication

• Gate Keeping :

• Communication helps to build linkages of

the organization with the outside world.