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Kimberly Lord Stewart Editorial Director, Functional Ingredients magazine [email protected]

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Kimberly Lord Stewart Editorial Director, Functional Ingredients magazine

[email protected]

Manufacturers of: Food and Beverage/Nutraceuticals Supplements/OTC Pharmaceuticals Vitamins/Minerals/Herbal Supplements Natural and Organic Foods Cosmeceuticals

From: North America Europe Asia

We put the

FUN in FUNctional Ingredients

it ingredient trends

It’s all about prevention

Function Over Form

“There is an overwhelmingly strong database of studies suggesting that the quality of calories we eat has a huge impact on our wellbeing and our risk of chronic disease and longevity.”

Dr. David Ludwig, director of Optimal Weight for Life Program, Children’s Hospital Boston

What’s Hot…

Fish OilProbioticsAcai

What’s Next….

From FDA Raids to FDA Praise…Stevia

PureCircle sees full year profit up 420 percent

* Sees 420 percent growth in FY profit

* FY sales of Reb A up 130 percent

* Sees 85 percent growth in FY sales

* PureVia™ Reb A is being tested by 100 F&B brands

Fish oil….

One man’s pond scum…

Eat your bugs…more than yogurt…

Jeff D Leach, Paleobiotics Lab…talking about prebiotics…

“We need microbiologists jumping on Oprah's couch about the different types of fibre all Americans should be eating.”

“We need microbiologists jumping on Oprah's couch about the different types of fibre all Americans should be eating.”

Pre…what? “In some cases

consumers may not know the difference between prebiotics and probiotics and may purchase one rather than the other, but they are buying into the health messaging.”

Frost & Sullivan/NutraIngredients May 2009

Benefits: Weight loss Vitamin/mineral

absorption Reduce infant

infections Improve gut and

immune health in elderly

Blood Sugar Regulation

AcaiSuperfruit or super hype?

Miracle Berry Taste Test

Next generation of superfruits GAC—70X more lycopene that tomatoes

Indian gooseberry/Amla –cholesterol reducing properties

Lychee, liver protecting properties Acerola—20X more vitamin C than citrus

Seabuckthorn—antioxidants and omega-3s –6,7,9

Maqui berry—very high in antioxidants

Behind the Headlines

cGMPs

Warning Letters for False Health Claims

FDA/Food Safety Actions

“Michigan man pleads guilty to fraudulently marketing dietary supplements $12 million illegal Internet businesses could ultimately cost 25 years in prison.” July 06, 2009

“Dunkin' Donuts pulls drinks in salmonella concern” July 06, 2009

“Swine flu phishing, false claims takes toll on the industry” May 01, 2009

“FDA seizes $1.5 million worth of ingredients, citing contamination and filth” May 07, 2009

Kimberly Lord Stewart Editorial Director, Functional Ingredients magazine

[email protected]