natural and technological environment
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![Page 1: Natural and Technological Environment](https://reader034.vdocuments.us/reader034/viewer/2022051707/58ee12351a28aba5078b4593/html5/thumbnails/1.jpg)
Natural and Technological EnvironmentChapter 3: objective 3
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Natural Environment
Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
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3 trends of Natural Environment:
1st trend - growing shortages of raw materials2nd trend - increased pollution 3rd trend - increased government intervention in natural resource management
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Environmental sustainability
Developing strategies and practices that create a world economy that the planet can support indefinitely.
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Technological Environment Forces that create new technologies creating new product and market opportunities
New technologies can offer exciting opportunities for marketers
Every new technology replaces an older technology
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RFID (Radio Frequency Identification)
• Is a transmitter that can be embedded in the products you buy
• A technology to track products through
various points in the distribution channel
• the chain’s RFID stores require 20–30 percent fewer staff because employees
don’t have to spend five or more hours a day doing manual inventory checks