nativeads.com - capabilities for publishing partners - october 2014
DESCRIPTION
NativeAds.com offers Publishers the choice between self-serve and managed ad units, creating an efficient and effective way to raise page RPMs without cannibalizing your current display revenue.TRANSCRIPT
MONETIZE, AND RETAIN. With the right technology you don’t have to choose between the two
C o n t e n t W o r t h V i e w i n g
NATIVE ADS, INC.
As a publisher ourselves, we've experienced your frustration.
We treat publishers differently, helping them keep users on their sites longer, while still monetizing the exit. WE'RE IN IT FOR THE LONG RUN WITH YOU.
Let’s get started.
DELIVERING BETTER RESULTS
NativeAds.com
Distributes content and native advertising in a personalized experience for better results.
BEHAVIORAL
CONTEXTUAL
TRENDING
COLLABORATIVE
RT EXCLUSION
IMPRESSION CAPPING
REVENUE
CTR
RETARGETING
WEIGHT (W)
NOISE (N) USER RELEVANCE (U)
REAL-TIME INSIGHTS
User Profiles are created in REAL TIME: interests, context, devices, time, location etc.
Sub-Second 1:1 Personalization
Read recently about NEW MOVIE RELEASES
Clicked on share MOVIE TRAILERS
Recently read about Jennifer Lawrence
WHAT ADS
SHOULD BE
SERVED?
REAL-TIME INSIGHTS
SUSTAINABLE Gain loyal users and keep
them coming back
Others Native Ads, Inc. Relevance Optimized Recommendation CTR Optimized Recommendation
SHORT RUN Damage the user's trust
and lose revenue
THE DEMAND, FOR BETTER DEMAND
ADVANCEMENT IN DEMAND AGGREGATION
Ad pulling from direct advertisers, XML feeds, And OpenRTB exchanges based on eCPM per site category
Blend internal content recommendation links with sponsored stories – you have full control
BEST AD
COMPANY
A
COMPANY
B COMPANY
COMPANY
COMPANY
E
D C
SS CR SS
SS SS CR
R PG
Ads categorized by audiences. Not just verticals
Inclusion of Shopping Ads with inventory of over 100mm products
IN-STREAM DESKTOP IN-STREAM MOBILE CONTENT RECOMMENDATION DESKTOP
CONTENT RECOMMENDATION MOBILE
EXIT BOUNCE IN-IMAGE CONTENT DISCOVERY WIDGET
FLEXIBLE AD UNITS
Paid on CPM basis, click not required to be paid
Collapsible when there is no demand - will not
waste valuable real estate
High Viewability
User does NOT leave your site, creating opportunity
for additional page views and display revenue
Does not erode user trust level by taking them from
in-stream content to another site unexpectedly
Once the page has been deployed, all demand
partners will share it for minimum disruption to your
content team
IN-STREAM AD WITHIN CONTENT ADVERTORIAL PAGE, RESIDING ON PROPERTY
IN-STREAM AD EXPERIENCE
Always 100% fill Can be configured to show all ads, all internal content links, or a blend of both
Presentation within the widget is customizable (image, headline, description)
* Text only ad widgets available upon request
RIGHT RAIL BELOW ARTICLE
CONTENT RECOMMENDATION EXPERIENCE
Ad unit is triggered during the same millisecond a user moves their mouse to exit your site
Can be configured to present all ads, all internal content links, or a blend of both
Creates additional exit traffic revenue, and/or additional page views and time on site
IN IMAGE
EXIT BOUNCE
AD UNITS TO CONSIDER
CONTENT DISCOVERY
Ad unit will load inside images larger than 400x350px You can determine the maximum images per page it will load inside in the setup
wizard
Ad selection is based on the Native Ads targeting algorithm (superior to using the image’s properties)
Ad unit is triggered when user has scrolled down greater than 1200px Can be configured to present all ads, all internal content links, or a blend of both
Great for pages where user exit is anticipated , i.e. ad unit only activates after user
has generated X page views
CONTENT PERFORMANCE ANALYSIS
Who is reading what? Where did they come from?
Where did they go after?
What is being shared?
How am I getting free traffic?
What makes people leave?
Know Your Audience. Produce Better Content.
710 – 1090 W. Pender St Vancouver, BC V6E 2N7 Canada
JON MALACH CEO 1-866-773-3540 [email protected]
Contact Us
C o n t e n t W o r t h V i e w i n g