native mobile monthly report - january 2013

MOBILE REPORT / JANUARY 2013

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A MONTHLY SNAPSHOT OF MOBILE NEWS,

VIEWS, EVENTS & DEVELOPMENTS

LOCALLY AND ABROAD

2 MOBILE REPORT/JANUARY 2013

HOW TO USE THIS REPORT

MOBILE REPORT/JANUARY 2013 3

» This report is intended as an easy-to-reference tool

» It is a resource that allows you to easily flip through in your own time – and not to necessarily read it from front-to-back

EXECUTIVE SUMMARY


1. Industry experts expect that “mobile” as we know it will never be the same. It’s definition is changing to facilitate more connected machines and gadgets

2. Tomi Ahonen predicts 2013 to be the year of the Mobile Moment – when mobile handsets exceed the human population (no gadget in the world has ever achieved this)

3. Mobile ad spend doubled last year, with double-digit growth expected for 2013. The Africa region appears to be on par with worldwide estimates for the year

4. The Mobile Marketing Association (MMA) plans to measure the value of mobile and standardise mobile advertising industry guidelines

5. The highly anticipated ‘Jobs’ movie is set to be released on Apple’s 37th Anniversary this year

EXECUTIVE SUMMARY


6. Get the latest South African statistics from the DMMA Media Consumption Measurement Conference

7. Find out about the newest South African apps like FNB’s app for Blackberry 10, Find Free Wifi, Mango, and TUT

8. Old Mutual makes a strategic move in the acquisition of the personal financial management app 22seven

9. See how the automotive industry uses mobile to revolutionise the way it designs vehicles, engages with consumers, and develops technology

10. The total mobile device market for year ending 2012 showed Samsung, Nokia and the big surprise Huawei taking top spots

EXECUTIVE SUMMARY


11. Mark Shuttleworth announced that he plans to release a Linux-based Ubuntu operating system (OS) for smartphones

12. The first Firefox OS handsets were revealed. What makes them special? Every phone feature (calling, messaging, games and so on) is an HTML5 application

13. Orange launches a retail telecoms website to build brand awareness in South Africa ahead of the possible launch of an MVNO

14. All eyes were on the launch of the Blackberry 10. It also renamed it’s Blackberry App World to Blackberry World and Research in Motion (RIM) to Blackberry

15. The social networks were also busy, with MySpace opening again for business, the launch of Facebook’s Social Graph, and Twitter’s Vine

16. We are keeping a close eye on Mxit, with the naming of a new executive committee, new innovate apps and very ambitious plans for 2013- watch this space

EXECUTIVE SUMMARY


» Global mobile subscribers, phones, and users at end of 2012:

– Planet: 7.1 Billion humans

– Mobile accounts: 6.7 Billion total active subscriptions (94% of all humans)

– Phones in use: 5.2 Billion including those with 2 phones (73% of all humans)

– Unique users: 4.3 Billion humans who have at least one phone and account (60% of all humans)

Source: TomiAhonen Almanac 2013

CONTENTS

8

» Section 1: Mobile Landscape……………………………. 9

» Section 2: Mobile Marketing and Innovation……………. 21

» Section 3: Mobile Devices & Operating Systems……… 35

» Section 4: Mobile Networks………………………………. 50

» Section 5: Social Networks ………………………………. 54

» Section 6: Summary & Contacts…………………………. 66

MOBILE REPORT/JANUARY 2013

SECTION 1

9

MOBILE LANDSCAPE


FORBES PREDICTIONS FOR MOBILE IN 2013


» The definition of “mobile” will broaden. Today the smartest

machine in many homes, besides a desktop computer or

laptop, is a smartphone. Everything else from the TV to the

toaster, are dumb by comparison. But that’s changing. More

devices will go mobile, augmenting the very definition of the

term, and the smartphone will become increasingly

important as the “mothership” that controls them all

» HTML5 will make a comeback, helping to make

smartphones cheaper

» Samsung will continue to dominate

» Dark horses will challenge the third ecosystem

» Carriers will lose more control to software providers

» Big demand for big data

Forbes, 2 January 2013

WILL WE EXPERIENCE THE MOBILE MOMENT IN 2013?


» The moment in time when human evolution reaches the

point, where a single consumer gadget exceeds the total

human population by users i.e. when mobile phones will

exceed the total human population alive

» Never in human history has any gadget or technology

achieved 100% penetration levels

» Asia is almost at 100% and Africa will reach 100%

penetration rate level well before this decade is done.

Leading countries are past 200% like the UAE and Hong

Kong

» Tomi Ahonen’s projects that it will happen in July of 2013.

The planet is at 7.07 Billion humans and we are at 6.71

Billion mobile subscriptions now in January 2013. We are

growing new mobile accounts at a rate of about 54

million per month

TomiAhonen Almanac 2013, 15 January 2013

CONNECTIVITY IS CORE FOR MOBILE CONSUMERS


» Deloitte's second Global Mobile Consumer Survey,

provides a unique insight into the mobile consumer

behavior of 26,960 respondents across 15 countries

(Argentina, Belgium, Brazil, Canada, Croatia,

France, Finland, Germany, Japan, Mexico, Russia,

South Africa, Turkey, United Kingdom, and the

United States)

» The survey's scope ranges from quantifying

ownership of devices to understanding how these

are being connected and used

» Other areas covered include LTE (long term

evolution), apps, NFC (near field communication),

tariffs and billing, and mobile advertising

» Download the report here

Deloitte, 7 January 2013

http://www.deloitte.com/view/en_GX/global/industries/technology-media-telecommunications/cb1f98e3b6cab310VgnVCM2000003356f70aRCRD.htm

MORE AD MONEY IS GOING MOBILE


» Mobile ad spending around the world more than

doubled last year, eMarketer estimates, and

though growth will moderate this year, double-

digit increases in mobile ad spending will

continue in coming years as outlays approach

$37 billion by 2016

» In 2012, mobile spending was at $8.41 billion.

Estimates of worldwide mobile ad spending

include dollars going toward display and search

advertising only, and exclude spending on

messaging-based formats. Spending on tablets

is also included

eMarketer, 11 January 2013

MOMS' MOBILE SHOPPING SKYROCKETED IN 2012


» Although moms may regulate cellphone use for their

kids, they definitely love spending one-on-one time

with their own smartphones

» An infographic from pregnancy app BabyBump shows

that 93% of moms spent more time shopping on their

cellphone in 2012 than in 2011, while 34% did more

than half their shopping from their mobile device last

year

» When it comes to what they bought, moms relied

heavily on input and recommendations from other

moms (58%)

» Dozens of studies that suggest smartphones make

parenting easier by lowering back-to-school stress to

keeping parents organised and even acting as

emergency kits

Mashable, 9 January 2013

http://babybumpapp.com/babybump/home

FIVE CRUCIAL CONSUMER TRENDS FOR BUSINESS LEADERS


» Get ready for an explosion in products and services from

emerging markets for emerging markets. Think Chinese and

Brazilian brands selling to the middle classes here in South

Africa, or in Turkey or India, and vice versa

» In 2013, consumers will look to their mobile devices to help

them maximise every moment. Banks have embraced the

mobile revolution better than most, but other companies,

such as Cape Town's Taxi Rank are also jumping in

» If data is the new valuable resource, in 2013 expect

consumers to start demanding their share of this value.

Increasingly savvy consumers will start to reverse the flow,

seeking to profit from their lifestyle data, and turning to

brands that use this data to offer advice proactively on how

to save money and/or optimise behaviour

Bizcommunity, 9 January 2013

MOBILE AD INDUSTRY CALLS FOR STANDARDS


» With the proliferation of tablets, smartphones and

corresponding apps and mobile websites, mobile ad

unit inventory is varied, complex and constantly

growing. For creative shops, this has meant a

difficulty in devising campaigns engineered to run on a

myriad of devices. Publishers, likewise, have been left

with painfully low CPM rates for mobile ads even as

consumption on mobile devices has increased

» The Mobile Marketing Association (MMA) and the

Interactive Advertising Bureau (IAB) are hoping to

change that by imposing a new set of industry

guidelines. The two groups released the "Mobile

Phone Creative Guidelines” in order to help

standardise mobile advertising industry-wide

Adage, 25 January 2013

http://www.iab.net/mobileguidelines



MMA, NIELSEN PREPARE TO MEASURE VALUE OF MOBILE


» Nielsen and the Mobile Marketing Association (MMA) are

preparing to launch their joint bid to measure the economic

value of mobile advertising

» The pair are preparing to launch SMoX.me (Smart Mobile

Cross Marketing Effectiveness) which they claim is the

industry’s first panel-based research study, and Coca-Cola

and Colgate-Palmolive are backing the study

» SMoX.me will help brands optimise their campaign budgets

to accommodate the shifts on media consumption, especially

the trend towards mobile devices

» Paul Berney, MMA’s CMO and managing director for EMEA,

says: “We’re 99% of the way there with the methodology and

what we aim to do is work out the economic value of mobile

[marketing] against [spend] on other platforms such as the

internet and other media.”

Marketing Week, 21 January 2013

JOBS SET FOR APPLE ANNIVERSARY RELEASE


» It’s a film that’s been under intense public scrutiny

since being announced six months after the legendary

Apple co-founder passed away — and one month

before Sony Pictures hired The Social Network scribe

Aaron Sorkin to write a script based on Walter

Isaacson’s official biography

» The film, which is set to play on the last night of the

Sundance film festival, stars Ashton Kutcher in the title

role

» The release date was carefully chosen to coincide

with Apple’s 37th anniversary — April 19 2013

» The film will only chronicle Jobs’ life from 1971 to

2000 — which will show his term as CEO of Apple,

him leaving the company in the 80s and the founding

of Next

The Verge, 26 January 2013 Memeburn, 24 January 2013

TOP INSIGHTS FROM DMMA CONFERENCE


» 75% of people who access the internet on their mobile phones,

do so every single day

» Internet Explorer is still favoured over Google’s Chrome

browser

» Which ads are most noticed? Mostly on websites, then social

networks. Banner ads have the biggest Call To Action

» Almost 1 in 5 internet users are likely to spend more than 5

hours a day on Facebook!

» 72% say they actively follow or 'like' brands on social networks

» 22% say they have changed their mind about buying a brand

after seeing negative feedback on their social networks

» Top three online shopping satisfaction brands: 1. Kalahari, 2.

TakeAlot, 3. Woolworths

» 47% of SA's online traffic comes from Gauteng, with 22% from

Western Cape Heavy Chef, 31 January 2013

SA TO GET ANOTHER MUSIC STREAMER


» Another online music service, France’s Deezer,

has been launched — or “soft-launched”,

according to a company source

» France’s Deezer, which enjoys a close business

relationship with France Telecom/Orange in

Europe, is the third music streaming service to

arrive on South African shores, following the

entrance in 2012 of Germany’s Simfy — launched

with Primedia’s eXactmobile, and the UK’s

rara.com

» Although Deezer’s entry into the market is on a

“soft-launch” basis for now, the move means South

Africans are now served by three online music

streaming providers, with a fourth — from software

giant Microsoft — set to launch in the form of Xbox

Music soon

TechCentral, 18 January 2013

http://www.deezer.com

http://www.techcentral.co.za/tag/microsoft

SECTION 2

21

MOBILE MARKETING & INNOVATION


STARBUCKS IS 2012 MOBILE MARKETER OF THE YEAR


» This is the second time in the past three years that

Starbucks has received this prestigious award, which is an

impressive feat in the competitive world of mobile

advertising

» Mickey Alam Khan, editor in chief of Mobile Marketer. “It

shows Starbucks’ understanding that mobile is not just the

future of marketing, but also retail.”

» In recent years, the company has implemented a mobile-

first strategy never before seen in the mobile marketing

arena. Their approach spans the spectrum from the

advanced technology of augmented reality and QR codes,

to the more traditional channels of mobile apps and SMS.

» Most of all, it’s the brand’s 360-degree mobile marketing

strategy that serves a comprehensive range of functions

and provides an endless array of opportunities to develop

ongoing relationships with its customers MDG Advertising, 13 January 2013

DIGITAL LIFESTYLE IN THE CAR


» A Mercedes-Benz executive at the 2013 Mobile Marketing

Association Forum San Francisco said that the car of the

future is less about the design and more about connecting

users digitally

» During “The Connected Life: From Mobile to automobile –

Driving Consumers to Your Brand” session, executives

from Mercedes-Benz and Glympse spoke about the

company’s partnership. Additionally, the session presented

ideas on how mobile and social are playing an increased

role for marketers

» The Mercedes-Benz Digital DriveStyle application can be

downloaded to drivers’ mobile devices. The app then

recognizes when a user is in a car and

turns the vehicle's dashboard into a virtual hub for drivers

Mobile Marketer, 31 January 2013

BMW CAR TO BECOME A TRULY MOBILE 4G LTE HOTSPOT


» Let’s say you want to go on a long road trip and you

are taking along your wife and kids and naturally all of

them have an iPhone or iPad or laptop or all three.

They’ll be spending the entire ride playing around on

those things, streaming movies, playing social games,

answering emails, and reading the news

» To make that all faster and more enjoyable, you could

bring a mobile hotspot. Or, your car could be the

mobile hotspot

» BMW has enabled, and rolled out a new feature that

will let passengers stay connected, by adding 4G LTE

WiFi connectivity to its cars. BMW owners will be able

to buy an optional hotspot that connects with the car

and can use its antenna to provide blazing-fast

wireless Internet speeds

Tech Crunch, 11 January 2013

HYUNDAI LEVERAGES MOBILE, SOCIAL TO ENGAGE


» Hyundai created a social experience specifically designed for

mobile to support its Super Bowl marketing strategy for the

new Santa Fe viia a second-screen engagement

» The Find Your 7 social experience enables users to create a

team from their Facebook friends, with each assigned a

character archetype such as ‘the bully’ or ‘the brains’. The goal

is to harness Facebook to provide a second-screen

experience, enabling users to create their own dream team

and have fun with friends across social media sites during the

Super Bowl game.

» “People use their mobile phone and tablet to stay connected

across social media sites every day,” said Steve Shannon, vice

president of marketing at Hyundai Motor America.


US BANK EXPLORES NFC-EQUIPPED IPHONE CASE


» The iPhone may not come with built-in NFC, but that hasn't

stopped it from finding itself at the center of plenty of NFC-

based payment projects. The latest comes courtesy of US

Bank, which is now kicking off trials of its new Go Mobile

service in Salt Lake City, Utah, and Portland, Oregon

» As with similar efforts from RBS and the Commonwealth

Bank of Australia (among others), this service relies on an

iPhone case equipped with an NFC chip (iPhone 4 and 4S

only), which lets customers pay by swiping their phone over

an NFC reader at participating retailers -- in this case,

anyone that accepts Visa payWave

» Unfortunately, US Bank isn't offering many details about its

plans beyond this initial trial, saying only that it's looking to

introduce it "more broadly in 2013."

Engadget, 12 January 2013

BIG BANKS ADAPTING TO MOBILE PLATFORMS


» In South Africa, mobile money transfer and payments

are increasing, according to research which shows

that by the end of 2012, 14-million mobile users in

South Africa will have made a total of R7bn on mobile

payments

» Brett St Clair, Head of New Products at Google’s sub-

Saharan Africa office says 65% of South African smart

phone users access the internet at least once a day

» "On average they have 17 (applications) installed on

their smart phones compared with the average of over

30 installed in mature markets," he says

» "Some of the opportunities open to banks include that

smart phones provide a secure, intelligent platform —

that caters to the fact that 85% of South Africans have

researched a product or service on their phone.”

BDLive, 4 December 2013

FNB LAUNCHES APP FOR BLACKBERRY 10


» FNB, which is yet to release a banking app for

Windows Phone, announced hours before Blackberry

launched BB10, that it has a version of the app

available for the new platform

» FNB’s app, which works on a range of devices running

Android, iOS and other operating systems, has

380 000 active clients and is adding new users at a

rate of 40 000/month

» Farren Roper, head of the FNB Connect Internet

service provider and the bank’s business operations,

says BlackBerrys are among the most popular with

active app clients. “BlackBerry currently constitutes

29% of our app user base.”


NEW WEB, MOBISITE OFFERS NPO DONATION OPTIONS


» To encourage South Africans to support non-profit

organisations (NPOs), Vodacom has created a newly

launched web and mobisite that enables the public to

search for an NPO, read its basic profile, view what

projects and needs it has, contact it and make a cash

donation in a safe and easy way through a dedicated

short code SMS

» This initiative forms part of the Vodacom Change the

World (CtW) programme, a programme that enables

volunteers to work for any NPO of their choice for a year,

at no cost to the volunteer and host organisation.

» Visit: vodacom.mobi/changetheworld


http://vodacom.mobi/changetheworld

http://vodacom.mobi/changetheworld

SA APP ‘FIND FREE WIFI’ GATHERS MOMENTUM


» Finding freely available public WiFi spots in South

Africa could become easier thanks to a crowd-

sourcing online tool that has tracked almost 400

access points across the country

» FindFreeWiFi.co.za was started as a tech project

by its founder Simon Stewart along with other

developers just over a year ago. The online

offering has been further developed since to

include mobile apps for Android and Apple devices

that help users submit and find lists of exact

locations of freely accessible WiFi points in the

country

» This data is then displayed on a digital map of the

country on the Finding Free WiFi website and

mobile apps

ITWeb Africa, 8 January 2013

TUT STUDENTS ACCESS INFORMATION VIA MOBILE DEVICES


» Following a successful pilot project in December 2012,

students at the Tshwane University of Technology

(TUT) will be able to access academic and financial

information on their mobile devices through ITS

Mobile’s new app. It will be the first institution to go

live on the application in South Africa

» The app provides students with access to their

university data from a variety of mobile platforms,

including tablets, smartphones and other cellphones.

It gives 24/7 on demand access to available

academic, financial and residential information to

students, including exam timetable information, exam

results, registration information, admission status,

financial statements and financial aid information

» more, go to www.itsmobile.co.za


http://www.itsmobile.co.za

MANGO AIRLINE LAUNCHES APP


» Mango announced that it is the first domestic airline in

SA to launch an app in the Apple App Store

» Nico Bezuidenhout, CEO of Mango, said that the

popularity of their mobile website which launched last

year indicated the need for mobile accessibility, such

as apps

» Since the launch of its mobi-site, Mango said it has

logged in excess of 30,000 flight queries from it.

Usage via Apple platforms dominates device types

used, making up 60% of enquiry volume

» Mango’s app will let users book, pay, change flights,

receive updated airline communication, and

participate in promotions, the airline said

» An information wallet will also lets users store generic

travel details, Mango said.

MyBroadband, 30 January 2013

http://mybroadband.co.za/vb/showthread.php/422866-Mango-airline

POOR LOCAL MARKETING 'FAILS MOBILE APPS'


» Mobile device applications (apps) are not marketed well

enough in South Africa to make substantial money for

their developers or companies. Mobile apps are a multi-

billion dollar industry in the US, Europe and Asia, but

have not yet taken off commercially in South Africa

according to Arthur Goldstuck, managing director of

World Wide Worx

» Goldstuck said PriceCheck, an app built in South Africa

which allows comparisons of the prices of products from

different shops, was well made.Property24’s appening,

a gig guide for Johannesburg which can be downloaded

onto cellphones and bidorbuy are two apps that are

gaining popularity

» Mxit, South Africa's largest local social network with

more than 9-million users, had about 2,500 app

developers using its software


22SEVEN ACQUIRED BY OLD MUTUAL


» Local personal financial management start-up,

22seven has been acquired by long-term savings and

investment group, Old Mutual

» 22seven says business will continue as usual for the

service and its current team will remain the foundation

of a group "that will expand over time" and will remain

based in Cape Town

» 22seven was officially launched in January 2012, and

caused a stir in the local banking sector. The service

links to users' online banking accounts and draws the

information into a single “smart statement”, with

detailed categorisation of spending, and mechanisms

to assist in meeting savings goals

ITWeb, 31 January 2013

SECTION 3

35

MOBILE DEVICES & OPERATING SYSTEMS


APPLE REPLACED AS WORLD'S MOST VALUABLE COMPANY


» Apple was dethroned as the world's most valuable company as

its shares continued to fall, dropping from a high of about

US$700 to US$439 a share and giving it a market

capitalisation of US$413bn

» Oil giant ExxonMobi's shares rose 0.36% to US$91.68 giving it

a market cap of $418bn to edge back into first place

» Apple first overtook ExxonMobil in August 2011 as the most

valuable company in the world based on the value of its stock.

A year later, Apple dethroned longtime rival Microsoft as the

most valuable company in history based on the value of its

stock at US$622bn

» Apple's profit was US$13.1bn on revenue of US$54.5bn for the

quarter that ended in December. However, sales of iPhones

and iPads set quarterly records


HUAWEI GETS 3RD PLACE FINISH IN 2012: IDC


» The IDC’s release outlines the fourth quarter mobile

device market share breakdown for the end of 2012,

with none other than Huawei taking third place. Groups

like LG, Motorola, and Nokia do not appear in the top 5

for smartphone sales in the quarter, while Nokia sits

pretty in second place for total mobile phone “Vendors,

Shipments, and Market Share” for 2012 (that includes

non-smart phones)

» Samsung and Apple are right up on top of the

smartphone market in the fourth quarter of 2012, as it

was expected, with a 29% and 21.8% market share

respectively. Compared to these numbers, the third

place entrant (Huawei) brings on a tiny 4.9%, while

Sony and ZTE come in fourth and fifth with 4.5% and

4.3% respectively, the all-encompassing “Others”

category gathering up the rest with 35.5% of the

market total SlashGear, 27 January 2013

http://www.slashgear.com/samsung-leads-in-strong-smartphone-demand-according-to-idc-25266777/

THE WRISTWATCH, JUST REINVENTED


» Arguably the most exciting of the smart watch projects is

the $150 Pebble E-Paper Watch – first seen on

Kickstarter.com

» A new generation of modern wristwatches can help you

get into shape, monitoring your exercise and offering you

advice, after you’ve been lazing on that couch for too long

to name a few

» Anyone can build third-party apps for Pebble, too, thanks

to a free software development kit — a smart move by

Pebble’s developers, who won’t have thought of all

possible applications, to extend the functionality of the

device.

» Pebble connects to Android smartphones and the Apple

iPhone using Bluetooth and the watch can show you who’s

calling and your latest messages, as well as Facebook and

Twitter updates, weather alerts and reminders about

meetings TechCentral, 23 January 2013

http://getpebble.com/




APPLE TV COMES TO SA


» South African Apple distributor Core Group has begun

selling the Apple TV set-top box at a recommended

retail price of R1 099

» The move may, of course, be a precursor to the

launch of more content in the local iTunes Store,

possibly including television shows, which have been

available in markets like the US for some time. For

now, though, the selection of content available to

South Africans remains limited

» The Apple TV set-top box, is essentially a tiny box that

gives consumers access to the iTunes library of

movies and music

» It is available at Makro, Incredible Connection, Dion

Wired, Hi-Fi Corp, Digicape and iStore outlets


SAMSUNG DEBUTS S III MINI


» Amid rumours of Apple planning an iPhone mini for

release later in the year, Samsung has stolen a march

with a "mini" version of its market-leading Galaxy S III

» As the best-selling smartphone model in the world for

the past year, a mini version will cement Samsung's

market leadership

» The device is positioned as an optimal choice for

consumers who are looking for a more affordable

super smartphone, without losing the benefit of the key

features

» The Galaxy S III mini is available at recommended

retail prices starting from: 8GB - R4 599 and 16GB -

R4 999

Gadget, 23 January 2013

NOKIA 'EXCEEDS EXPECTATIONS’


» Nokia says on the back of strong sales of its Lumia

and lower-end Asha smartphones, the company has

“exceeded expectations” and achieved underlying

profitability in the fourth quarter of 2012

» According to the preliminary financial results,

Nokia’s ‘smart device’ net sales brought in

€1.2 billion (about R13.8 billion) with a total of

6.6 million units sold. Of those, 4.4 million were

Lumia smartphones

» In the third quarter of 2012, Nokia reported it had

sold 2.9 million Lumia devices (down from

four million in Q2 2012). In terms of smartphones,

Nokia says a total of 15.9 million units were sold,

9.3 million of those being Asha smartphones and

2.2 million were Symbian handsets


http://press.nokia.com/2013/01/10/nokia-exceeds-previous-q4-2012-outlook-for-devices-services-and-nokia-siemens-networks/

NOKIA’S PLANS FOR AFRICA


» HumanIPO caught up with Tom Erskine, Nokia’s

Head of Smart Devices for India, Middle East &

Africa, to get an idea of where Africa fits into

Nokia’s strategy and plans. This is what he had to

say:

» “Nokia has a wide portfolio, making sure we cater

to a number of different customer needs

The Nokia Asha range is our major mobile phone

brand, with the key strategic goal of connecting the

next billion consumers to the Internet”

» “I think people write Nokia off at their peril. We are

still a major player in mobile…Africa is an essential

market for Nokia, and one that we are fully invested

in.“

HumanIPO, 10 January 2013

MOBILE UBUNTU – LINUX POWERED SMARTPHONE


» Mark Shuttleworth, South African IT millionaire and Open

Source Champion recently announced and demonstrated

the planned release of the Linux-based Ubuntu operating

system (OS) for smartphones

» It is planned that you would be able to install Ubuntu on

most Android devices because it is built on Linux in the

same way that Android.

» During his keynote address earlier this year, Shuttleworth

continually referred to 'emerging' markets as the

battleground on which an Ubuntu Phone would fight it out

for impact... "It's this sector, the low-end, that the battle

for the hearts, minds and hands of the less tech-savvy

will take place."


RIM LAUNCHES NEW ENTERPRISE SOFTWARE


» In the run up to launch of the Blackberry 10, Research

in Motion (RIM), the company has launched its new

Enterprise Mobility Management (EMM) solution,

BlackBerry Enterprise Service 10 (BES 10)

» According to RIM, BlackBerry Enterprise Service 10

re-invents the company’s mobility management by

bringing together device management. This is the first

of RIM’s EMM solutions to also provide management

for rival devices, including those running Android and

iOS

» RIM is currently offering a 60 day free trial of the

server software, which includes client access licenses

as well as a programme for current BlackBerry

servers

Memeburn, 23 January 2013

BB APP WORLD GETS A REBRAND + MORE TO COME


» A week before the official launch of Blackberry 10,

RIM officially flicked the switch and implemented the

new name for its store — it’s dropped the word ‘app’

from BlackBerry App World and gone with a more

open BlackBerry World. And because it’s not all just

about apps anymore, it has also taken the

opportunity to reiterate that its store will soon be

stocked with music, TV shows and movies for

download, along with the usual apps and games

» There will be 70 000 apps available at launch in

BlackBerry World. BlackBerry’s VP of Business

Development, Marty Mallick, singled out Skype,

Amazon Kindle, Whatsapp and Angry Birds. Sadly,

neither Instagram nor Flipboard made the cut

Memeburn, 21 January 2013 Gearburn, 31 January 2013

BB 10 LAUNCH AND RIM RENAMED


» BlackBerry CEO Thorstein Heins confirmed the

rumours. Research In Motion has been renamed and

will now be known as BlackBerry.

» To launch the Blackberry 10, BlackBerry held

simultaneous launch events in Dubai, Toronto, London,

Paris and Johannesburg with video being streamed live

from New York

» BlackBerry will launch with two devices. The full-touch

BlackBerry Z10 and the QWERTY-touch hybrid Q10.

The Z10 features a 4.2-inch, 356PPI display — 1280 x

768 resolution — and will be available in both black and

white. The Q10 has a 3.1-inch, 720 x 720 display,

translating into a pixel density of 360PPI. The Q10 also

has a unique glass weave back which is “thinner, lighter

and stronger than plastic.”

Gearburn, 31 January 2013

BLACKBERRY 10 BIS CHANGES IN SA CONFIRMED


» South African mobile operator 8ta has confirmed that

Blackberry has redesigned the architecture of its

mobile operating system for BlackBerry 10

» BlackBerry 10 traffic will terminate on the carrier’s

“Internet” APN – unlike the current BlackBerry Internet

Services (BIS) and BlackBerry Enterprise Server

(BES) traffic that terminates on the “blackberry.net”

APN

» Subscription charges on the popular BIS data

packages (hence the unlimited, flat-rated data

packages) will fall away with the BlackBerry 10

operating system

» This is to “enhance the user experience of consumers

who download apps, games, music, videos, books,

magazines and more via their handset,” 8ta said


FIRST FIREFOX OS HANDSETS REVEALED


» Mozilla has revealed the first official phones to run the

Firefox mobile operating system. The handsets will be

made available for purchase to developers in February

» Mozilla first revealed its intentions to build its own fully

open, HTML5-based OS for smartphones and push

against the siloed nature of existing mobile platforms in

February last year, under the project name “Boot 2 Gecko”

» The browser maker released a beta version of its Firefox

OS simulator in December last year, and now the new

handsets are the first real-world pieces of hardware to be

built to run the Firefox OS

» The OS offers a new phone architecture whereby every

phone feature (calling, messaging, games and so on) is an

HTML5 application. The first handsets, named the Keon

and the Peak, have been built by Spanish start-up

Geeksphone (in partnership with Telefonica)


APPLE ADDS LTE SUPPORT FOR VODACOM


» Apple has released an updated version of its mobile

operating system, iOS 6.1, which has added LTE

capabilities for 36 new iPhone carriers – including

Vodacom in SA

» The full list of supported iPhone LTE carriers can be

seen here. Vodacom is currently the only carrier to be

listed for SA, and it is unclear why MTN has not been

included. Both MTN and Vodacom launched their

commercial LTE networks towards the end of last year

» The iOS 6.1 update also includes LTE support for an

additional 23 iPad carriers. However, SA does not yet

feature on the full list of supported carriers

» Vodacom customers wanting to enable LTE on their

iPhone 5 handsets will need to ensure they have an

LTE-enabled SIM, and can call the Vodacom helpdesk

to activate the service


http://www.apple.com/iphone/LTE/

http://www.apple.com/ipad/LTE/

SECTION 4

50

MOBILE NETWORKS


ORANGE TO ENTER SOUTH AFRICAN MOBILE MARKET


» French telecommunications group, Orange, could launch a

mobile virtual network operator (MVNO) service in South

Africa, as part of its aggressive plans to enter the lucrative

mobile market in Africa’s largest economy and other parts of

the continent

» Orange, owned by France Telecom, has been operating in

South Africa for more than 10 years through subsidiary

Orange Business Services, which provides technology

services to corporate clients

» But now the company intends to enter the mobile services

market and is using its sponsorship of Africa’s biggest football

tournament, the African Nations Cup (Afcon), to unveil

several initiatives to position itself in the market

» Visit the online store:

http://store.orange.com/za/p_orange_home.aspx

» Editors note – could a Cell C tie-up be on the cards?

Ventures Africa, 18 January 2013




CELL C, MWEB PROMOTE CHEAPER BROADBAND


» MWeb, SA’s second biggest Internet service provider

(ISP), and Cell C, third mobile operator, have teamed

up to introduce reduced mobile data packages as part

of the duo’s campaign for cheaper broadband

» As well a promotional offer of 2GB for R89 per month,

MWeb subscribers can also sign up for 5GB, 10GB

and 20GB 12-month packages for R499, R899 and

R1 799 per month, respectively

» Cell C CEO Alan Knott-Craig is also an ardent

advocate for the introduction of a wholesale model in

SA. While he has been making waves in the mobile

data space with lower prices since his induction as

CEO last year, he says a lot needs to be done by

government to enable providers to offer cheaper data


CELL C STEPS UP MOBILE PRICE WAR


» Mobile operator Cell C will from next month give

prepaid and top-up consumers, who recharge with

R500 or higher, free, unlimited calls to other Cell C

subscribers for 30 days from the date of recharge.

The new product, called Supacharge, comes into

effect in February

» Cell C CEO Alan Knott-Craig says the operator’s new

offering will be part of its standard product offering

rather than simply being a promotional offer.

» In addition to the unlimited calls, Cell C customers that

recharge with R500 or more will receive a thousand

SMS messages for use to other Cell C customers and

1GB of data. These will also be valid for 30 days


SECTION 5

54

SOCIAL NETWORKS


'HASHTAG' DECLARED 2012'S WORD OF THE YEAR


» The American Dialect Society has named

"hashtag" as the word of the year, beating out

"Gangnam Style," "YOLO" and "fiscal cliff,"

among others. Or, to put it another way:

#winning

» Each year, the group nominates a series of

words and phrases, and then votes to decide

the word of the year. It also determines the top

word in other categories, including: most useful,

outrageous, unnecessary and creative

» "Hashtag" is hardly a new word, but the judges

concluded that it really came to prominence in

2012

Mashable, 6 January 2013

MEET THE NEW JUSTIN TIMBERLAKE-FUELED MYSPACE


» Anyone going to Myspace would’ve been met

by a picture of Justin Timberlake, with an

invitation to join or sign in to the social network

to listen to his new single

» The Myspace makeover has been in the works

for some time now. What the company teased

looked beautiful. Gone were the messages from

Tom, the insane backgrounds and, it seems, the

music that used to blare as soon as you entered

a page

» Instead of the old clutter, imagery was

emphasised, there’s looked to be a static footer

for navigation, a left-to-right timeline of posts

and a built-in music player

Memeburn, 15 January 2013

INSTAGRAM RELEASES USER FIGURES


» Popular photo sharing platform Instagram has reported

its monthly user stats for the first time. According to the

company’s site it currently has 90-million monthly active

users sharing 40-million photographs a day

» The number is up 10% in the period from December to

January “Instagram continues to see very strong growth

around the world,” Instagram co-founder Kevin Systrom

told AllThingsD.

» According to the reported stats, the platform handles

more than 1 000 comments per second and over 8 000

likes in a second. A second post by the company’s other

co-founder Mike Krieger contradicts the figures a bit

stating that Instagram is actually handling more than 10

000 likes a second


FACEBOOK LAUNCHES GRAPH SEARCH


» Facebook unveiled its take on search, the social

giant’s major push into helping its users find

content from within Facebook

» For as big as Facebook has grown, something

like this has been sorely needed. More than one

billion people are on Facebook’s network, with

upward of 240 billion photos and more than a

trillion connections within the social graph. For

anyone looking for a specific topic of information,

place or person, that’s a lot of stuff to sort through

» “Indexing all this content and making it so you can

find it easily is a really hard problem,” CEO Mark

Zuckerberg said. “Graph search is designed to

take a precise query and return to you the precise

answer.”

AllThingsD, 15 January 2013

FB TO PUT MOBILE-FIRST AT CORE OF STRATEGY


» Facebook’s mobile advertising revenue continues to grow and

represented approximately 23% of overall advertising revenue

for the fourth quarter ended Dec. 31 2012, up from 14% in the

third quarter

» The number of active mobile users is still growing at a healthy

pace and daily mobile users outnumber Web users for the first

time

» One way that Facebook will look to build an even strong

mobile presence this year is with new mobile-first experiences.

“A lot of what we had to do last year was simply improve our

mobile development process,” said Mark Zuckerberg, CEO of

Facebook

» “That is going to be a big theme for us this year. If we do it

well, we should be able to bring even more relevant content to

users.”


FACEBOOK MOBILE BY NUMBERS


» While Facebook does not widely share the statistics on its

mobile users apart from overall numbers, an independent

technology analyst has compiled a detailed breakdown of

Facebook’s mobile user base for the first time

» The numbers compiled by Benedict Evans of Enders

Analysis show that while iOS is currently the biggest

platform for Facebook’s mobile app, Android is showing

the fastest growth rate and will soon become the most

important platform for the social network

» In September 2012, Facebook reported 470m users of its

smartphone apps for iPhone, Android, RIM, Nokia,

Windows Phone and J2ME (Feature phones)

» Out of 1.07bn total users, Facebook reported 604m

'mobile users', implying that 134m were not using these

apps and hence were using the mobile web


http://ben-evans.com/benedictevans/2013/1/2/facebooks-545m-mobile-app-users

TWITTER MOVES BEYOND TEXT WITH VINE


» Twitter is continuing to pursue its rich-media ambitions

and has released Vine, a social video app that offers

deep integration with the micro-blogging platform

» Vine allows users to share six-second looping videos

(with optional sound) both on the service and within

embedded tweets. The videos play directly inside

tweets and in expanded tweets within the tweet stream

» Vine marks an interesting step for Twitter and is the

micro-blogging platform’s first standalone app for non-

text-based media creation. Twitter will no doubt be

hoping the new type of content within the tweet stream

will keep users engaged with the site for longer

» Editor’s note – an unintended consequence has been

the surge in flesh-toned videos. AMR


NEW MXIT ANDROID APP COMING SOON


» Mxit is set to release version 6.4 of its Android App, which

will offer numerous visual enhancements, improved

performance and improved profile photos

» New Mxit Chief Marketing Officer Vincent Maher explained

that these significant enhancements may be unusual for a

point release, but there is a reason behind this decision

» “The reasoning is that Android is our flagship smartphone

platform and we use it to gauge user opinion about new

features and functionality before we roll it out to our larger

base of feature phone users,” said Maher

» The new Mxit Android app will be more data efficient,

support larger profile pictures and have better memory

handling

» It further supports Mxit’s speed dial, and users will be able to

cut and paste in-message


MXIT’S BIG PLANS FOR 2013


» Mxit has announced a new executive team which will

drive the company forward in its quest to double its user

base in 2013

» Mxit announced the official appointment of Vincent

Maher as Chief Marketing Officer, Andrew Davies as

Chief Operating Officer, and Richard Newton as Chief

Financial Offer

» These executives will support CEO Francois Swart in

the company’s quest to grow its subscriber base and

extend into various other market segments

» The mobile platform is also getting ready for releasing a

movie on Mxit in February. “It’s via an app called

‘Cinemo’ and the movie is broken into 4 minute

‘episodes’ with one episode appearing every day until

its finished,” explains Mxit spokesperson Sarah Rice


USERS CAN NOW BROWSE TWITTER ON MXIT


» As a platform, Mxit seems to be evolving. In the last year

it has expanded the user experience by opening up its

API and allowing third-party developers to build apps for

the mobile social network

» In December a third-party developer quietly launched

Tweetr on Mxit, an app that allows users to browse

tweets from Twitter’s mobile site without the need for a

Twitter account

» According to the app developer, users can add the app as

a contact on Mxit and then browse for channels that are

of interest to them. The channels work as categories,

such as comedians, facts and quotes, football teams and

religion. The tweets that appear on Mxit are updated

every 20 minutes from chosen Twitter handles. Users

with Twitter accounts can reply, retweet or simply email

from the app

Venturburn, 21 January 2013

TELKOM FINALLY BOARDS SOCIAL MEDIA TRAIN


» Telkom’s social media inauguration yesterday got a

cynical reception as many social network

commentators responded to the news with sarcastic

quips and critical inferences

» SA’s telecoms giant has joined three of the social

networking world’s biggest sites – Facebook, Twitter

and LinkedIn – roughly nine, seven and 10 years,

respectively, afterthe inception of the platforms

» Asked why it had taken Telkom – as a leading ICT

entity – so long to board the social media train, Telkom

said (via Twitter) that it wanted to be sure all the correct

systems were in place

» “We do understand that we are late. We know the

importance of social media, so we want to make certain

that we deliver.”


SECTION 6

66

CREDITS AND CONTACTS


CREDITS


» AllThingsD

» Bizcommunity

» BDLive

» Business Insider

» Deloitte

» DMMA

» Forbes

» eConsultancy

» Engadget

» eMarketer

» Gadget

» HumanIPO

» ITWeb

» ITWeb Africa

» SlashGear

» TechCentral

» Tech Crunch

» Tech Talk Africa

» TomiAhonen Almanac 2013

» Trendwatching

» The Verge

» MarketingWeek

» Mashable

» MDG Advertising

» Memeburn

» MIT Technology Review

» Mobile Marketer

» Mobile Money Africa

» MyBroadband

» MyBroadband BusinessTech

» Network World

» World Wide Worx

» VentureBeat

» Ventures Africa

INSERT VIDEO HERE

68

CONTACT US

Vuyisile Sisulu | Mobile Technologist

[tel] +27 (11) 555-3800

[cell] +27 (82) 679 5415

[fax] 0867210884

[email] [email protected]

[twitter] @Vuyisile_Sisulu

Tracy Aberman | Mobile Strategist

[tel] +27 (11) 555-3800

[cell] +27 (82) 754 6111

[fax] 0867210884


[twitter] @TracyInSA

Angus Robinson | Director: Mobile, Content, Community & Media

[tel] +27 (11) 555-3800

[cell] +27 (83) 635 4400

[fax] 0867210884


[twitter] @angusrobinson

Should you have any mobile insight, strategy, campaign or

solutions requirements please contact any one of us.


mailto:[email protected]

mailto:[email protected]

native mobile monthly report - january 2013

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