nationaltrackingpoll#2003101 march27-29,2020 … · 2020. 5. 1. · nationaltrackingpoll#2003101...

National Tracking Poll #2003101March 27-29, 2020

Crosstabulation Results

Methodology:This poll was conducted betweenMarch 27-March 29, 2020 among a national sample of 2200Adults.The interviews were conducted online and the data were weighted to approximate a target sample ofAdults based on age, educational attainment, gender, race, and region. Results from the full surveyhave a margin of error of plus or minus 2 percentage points.

Table Index

1 Table HR1: How many streaming services, such as Net ix or HBO Now, do you currentlysubscribe to? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

2 Table HR2: About how much do you currently pay per month for streaming services, such asNet ix or HBO Now? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

3 Table HR3: Have you subscribed to a TV or movie streaming service since January 1, 2020? 16

4 Table HR4: And was the coronavirus outbreak a major or minor reason you subscribed to anew TV or movie streaming service, or not a reason at all? . . . . . . . . . . . . . . . . . . 21

5 Table HR5_1: And are you more or less likely to do the following in light of the coronavirusoutbreak? Cancel your cable or satellite TV subscription . . . . . . . . . . . . . . . . . . . . 25

6 Table HR5_2: And are you more or less likely to do the following in light of the coronavirusoutbreak? Subscribe to cable or satellite TV . . . . . . . . . . . . . . . . . . . . . . . . . . 30

7 TableHR6_1: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Net ix . . . . . . . . . . . . . . . . . . . . . . . . . 35

8 TableHR6_2: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Amazon Prime Video . . . . . . . . . . . . . . . . . 40

9 TableHR6_3: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Hulu . . . . . . . . . . . . . . . . . . . . . . . . . . 45

10 TableHR6_4: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Sling Orange . . . . . . . . . . . . . . . . . . . . . . 50

11 TableHR6_5: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Crackle . . . . . . . . . . . . . . . . . . . . . . . . 55

12 TableHR6_6: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? HBOGo / HBO Now . . . . . . . . . . . . . . . . . 60

13 TableHR6_7: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Twitch . . . . . . . . . . . . . . . . . . . . . . . . . 65

14 TableHR6_8: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? Vevo . . . . . . . . . . . . . . . . . . . . . . . . . . 70

15 TableHR6_9: Which option best describes your familiarity with each of the following TV andmovie streaming subscription services? YouTube Red . . . . . . . . . . . . . . . . . . . . . 75

16 Table HR6_10: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? YouTube Live TV . . . . . . . . . . . . . . . . . 80

17 Table HR6_11: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? PlayStation Vue . . . . . . . . . . . . . . . . . 85

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National Tracking Poll #2003101, March, 2020

18 Table HR6_12: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? Stirr . . . . . . . . . . . . . . . . . . . . . . . . 90

19 Table HR6_13: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? CBS All Access . . . . . . . . . . . . . . . . . . 95

20 Table HR6_14: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? Disney Plus . . . . . . . . . . . . . . . . . . . . 100

21 Table HR6_15: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? Vudu . . . . . . . . . . . . . . . . . . . . . . . 105

22 Table HR6_16: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? DC Universe . . . . . . . . . . . . . . . . . . . 110

23 Table HR6_17: Which option best describes your familiarity with each of the following TVand movie streaming subscription services? Apple TV+ . . . . . . . . . . . . . . . . . . . . 115

24 Table HR7: And of the following, which streaming service have you watched most often sincehealth expert guidance recommended staying away from public gatherings in March 2020? . 120

25 Table HR8: When going to the movies, how often do you choose to see an independent lm,or a lm produced outside the major lm studio system, such as ’Moonlight’ or ’Whiplash’? . 124

26 Table HR9: As you may know, movie theaters across the country are closed due to the coro-navirus pandemic. How much would you pay to rent an independent lm at home via astreaming service at this time? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

27 Table HR10_1: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via an ad-free streaming service you pay for via a subscription? An independentmovie, such as ’Moonlight’ and "Whiplash" . . . . . . . . . . . . . . . . . . . . 134

28 Table HR10_2: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via an ad-free streaming service you pay for via a subscription? A thriller, such as’The Invisible Man’ and ’The Gentlemen’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139

29 Table HR10_3: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via an ad-free streaming service you pay for via a subscription? An animatedmovie,such as ’Onward’ and ’Trolls World Tour’ . . . . . . . . . . . . . . . . . . . . . . . . . . . 144

30 Table HR10_4: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via an ad-free streaming service you pay for via a subscription? A superhero movie,such as ’Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)’ . . . . . . 149

31 Table HR10_5: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via an ad-free streaming service you pay for via a subscription? A romantic comedy,such as ’Emma’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154

32 Table HR11_1: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via a free streaming service with ads? An independent movie, such as ’Moonlight’and ’Whiplash’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

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Morning Consult

33 Table HR11_2: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via a free streaming service with ads? A thriller, such as ’The Invisible Man’ and ’TheGentlemen’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164

34 Table HR11_3: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via a free streaming service with ads? An animated movie, such as ’Onward’ and’Trolls World Tour’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

35 Table HR11_4: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via a free streaming service with ads? A superhero movie, such as ’Birds of Prey (andthe Fantabulous Emancipation of One Harley Quinn)’ . . . . . . . . . . . . . . . . . . . . 174

36 Table HR11_5: In light of the coronavirus pandemic, are you more or less likely to watch thefollowing via a free streaming service with ads? A romantic comedy, such as ’Emma’ . . . . . 179

37 Table HR12_1: How much have you seen, read, or heard about the following upcomingstreaming services? HBO Max, WarnerMedia’s upcoming streaming service that will featurecontent fromWarner Bros., Turner and HBO . . . . . . . . . . . . . . . . . . . . . . . . . 184

38 Table HR12_2: How much have you seen, read, or heard about the following upcomingstreaming services? Peacock, NBCUniversal’s upcoming streaming service that will featurenew and original content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

39 Table HR12_3: How much have you seen, read, or heard about the following upcomingstreaming services? Quibi, an upcoming mobile-only streaming service launching on April6, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194

40 Table HR13_1: And based on what you know about the following streaming services howlikely are you to purchase the following when they become available? HBO Max, Warner-Media’s upcoming streaming service that will feature content from Warner Bros., Turner andHBO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

41 Table HR13_2: And based on what you know about the following streaming services howlikely are you to purchase the following when they become available? Peacock, NBCUniversal’supcoming streaming service that will feature new and original content . . . . . . . . . . . . 204

42 Table HR13_3: And based on what you know about the following streaming services howlikely are you to purchase the following when they become available? Quibi, an upcomingmobile-only streaming service launching on April 6, 2020 . . . . . . . . . . . . . . . . . . . 209

43 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 214

44 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 219

45 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 225

46 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231

47 Table HRdem2_2: Do you, or anyone in your household, subscribe to the following? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236

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48 Table HRdem2_3: Do you, or anyone in your household, subscribe to the following? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241

49 Table HRdem3_1: In general, what kind of fan do you consider yourself of the following? Film 246

50 Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251

51 Table HRdem3_3: In general, what kind of fan do you consider yourself of the following? Music256

52 Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261

53 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . 266

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Morning ConsultTable HR1

Crosstabulation Results by Respondent Demographics

Table HR1: How many streaming services, such as Net ix or HBO Now, do you currently subscribe to?Demographic 1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 More than 10 Total N

Adults 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Gender: Male 55% (352) 33% (210) 8% (54) 1% (7) 1% (4) 2% (15) 642Gender: Female 55% (371) 35% (236) 8% (54) 1% (7) — (0) 1% (6) 674Age: 18-29 45% (158) 40% (142) 10% (36) 1% (3) — (0) 4% (15) 355Age: 30-44 44% (161) 40% (145) 12% (43) 2% (8) 1% (4) 1% (4) 363Age: 45-54 59% (121) 31% (65) 8% (16) 2% (4) — (0) — (1) 206Age: 55-64 70% (154) 26% (58) 4% (8) — (1) — (0) — (0) 221Age: 65+ 75% (129) 21% (36) 3% (6) — (0) — (0) — (1) 171Generation Z: 18-22 50% (85) 40% (68) 7% (12) — (0) — (0) 2% (4) 170Millennial: Age 23-38 41% (169) 42% (174) 12% (49) 2% (7) — (1) 4% (15) 414Generation X: Age 39-54 54% (185) 32% (110) 10% (34) 2% (7) 1% (3) — (1) 340Boomers: Age 55-73 72% (260) 24% (85) 3% (13) — (1) — (0) — (1) 359PID: Dem (no lean) 51% (256) 34% (168) 11% (56) 2% (12) — (1) 1% (5) 498PID: Ind (no lean) 56% (245) 34% (150) 7% (29) — (1) — (0) 2% (10) 435PID: Rep (no lean) 58% (221) 33% (128) 6% (23) — (1) 1% (3) 1% (6) 383PID/Gender: DemMen 48% (105) 35% (76) 12% (27) 3% (6) — (1) 1% (2) 216PID/Gender: DemWomen 54% (151) 33% (92) 10% (29) 2% (6) — (0) 1% (3) 282PID/Gender: Ind Men 56% (115) 34% (70) 7% (14) — (1) — (0) 3% (7) 208PID/Gender: Ind Women 57% (130) 35% (80) 6% (15) — (1) — (0) 1% (2) 228PID/Gender: Rep Men 61% (132) 29% (64) 6% (13) — (1) 2% (3) 3% (6) 218PID/Gender: Rep Women 54% (89) 39% (65) 6% (10) — (1) — (0) — (0) 165Ideo: Liberal (1-3) 50% (204) 36% (144) 12% (48) 1% (5) 1% (2) — (1) 405Ideo: Moderate (4) 55% (183) 34% (113) 8% (28) 1% (3) — (1) 1% (4) 333Ideo: Conservative (5-7) 60% (258) 33% (143) 5% (21) 1% (3) — (1) 1% (4) 429Educ: < College 57% (496) 32% (280) 7% (63) 1% (9) — (1) 2% (16) 866Educ: Bachelors degree 52% (150) 35% (103) 11% (31) 1% (4) — (0) 1% (2) 289Educ: Post-grad 48% (77) 40% (64) 9% (14) 1% (1) 2% (3) 2% (2) 161Income: Under 50k 58% (374) 30% (193) 8% (53) 1% (9) — (0) 2% (15) 643Income: 50k-100k 54% (242) 36% (163) 7% (33) 1% (3) 1% (2) 1% (5) 448Income: 100k+ 47% (107) 40% (90) 10% (22) 1% (3) 1% (2) — (1) 225

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Table HR1


Adults 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Ethnicity: White 56% (585) 34% (352) 9% (89) — (5) — (3) 1% (14) 1049Ethnicity: Hispanic 48% (115) 36% (87) 10% (24) 1% (3) — (1) 4% (9) 239Ethnicity: Afr. Am. 45% (62) 37% (51) 9% (13) 6% (8) — (0) 3% (4) 138Ethnicity: Other 58% (75) 33% (43) 4% (6) 1% (1) 1% (1) 2% (3) 129All Christian 60% (346) 31% (180) 7% (41) 1% (3) 1% (4) — (2) 576All Non-Christian 59% (33) 33% (18) 6% (3) — (0) — (0) 3% (2) 56Atheist 43% (37) 39% (33) 10% (9) 2% (2) — (0) 6% (5) 86Agnostic/Nothing in particular 51% (307) 36% (215) 9% (55) 2% (10) — (0) 2% (12) 599Religious Non-Protestant/Catholic 56% (41) 36% (26) 5% (4) — (0) — (0) 2% (2) 72Evangelical 56% (157) 33% (93) 9% (25) 1% (4) 1% (2) 1% (2) 282Non-Evangelical 58% (287) 32% (160) 8% (40) — (2) 1% (2) 1% (3) 494Community: Urban 50% (167) 34% (115) 12% (39) 1% (3) 1% (4) 2% (8) 336Community: Suburban 55% (342) 36% (222) 7% (41) 1% (7) — (1) 1% (8) 621Community: Rural 59% (214) 30% (109) 8% (28) 1% (4) — (0) 1% (5) 359Employ: Private Sector 52% (234) 36% (160) 8% (37) 2% (7) 1% (4) 1% (6) 449Employ: Government 53% (47) 30% (27) 16% (14) — (0) — (0) 1% (1) 90Employ: Self-Employed 51% (60) 36% (42) 9% (10) 3% (3) — (0) 2% (2) 117Employ: Homemaker 50% (40) 40% (32) 10% (8) — (0) — (0) — (0) 80Employ: Retired 72% (157) 23% (51) 4% (9) 1% (1) — (0) — (1) 219Employ: Unemployed 54% (85) 33% (51) 7% (11) 1% (2) — (0) 5% (8) 156Employ: Other 51% (60) 39% (45) 9% (10) 1% (1) — (0) 1% (1) 117Military HH: Yes 56% (134) 36% (86) 6% (15) 1% (1) 1% (2) — (1) 238Military HH: No 55% (589) 33% (360) 9% (93) 1% (13) — (2) 2% (20) 1078RD/WT: Right Direction 60% (278) 31% (142) 6% (28) — (1) 1% (4) 2% (11) 464RD/WT: Wrong Track 52% (444) 36% (304) 9% (80) 2% (14) — (0) 1% (10) 852Trump Job Approve 59% (322) 32% (174) 7% (35) — (2) 1% (4) 1% (5) 542Trump Job Disapprove 51% (362) 35% (247) 10% (70) 2% (12) — (0) 2% (14) 706Trump Job Strongly Approve 61% (179) 30% (88) 7% (19) — (1) 1% (3) 1% (4) 294Trump Job Somewhat Approve 58% (143) 35% (86) 6% (16) — (1) 1% (1) — (1) 248Trump Job Somewhat Disapprove 56% (98) 34% (59) 5% (9) 1% (1) — (0) 4% (7) 175Trump Job Strongly Disapprove 50% (263) 36% (189) 12% (61) 2% (11) — (0) 1% (7) 531


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Adults 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Favorable of Trump 61% (321) 31% (164) 6% (31) — (2) 1% (4) 1% (6) 528Unfavorable of Trump 51% (365) 36% (256) 10% (75) 2% (12) — (0) 2% (12) 720Very Favorable of Trump 61% (193) 31% (99) 5% (16) — (1) 1% (4) 2% (5) 318Somewhat Favorable of Trump 61% (128) 31% (65) 7% (14) — (1) — (1) 1% (2) 210Somewhat Unfavorable of Trump 55% (78) 34% (48) 5% (8) 1% (1) — (0) 4% (6) 141Very Unfavorable of Trump 50% (288) 36% (208) 12% (67) 2% (11) — (0) 1% (5) 579#1 Issue: Economy 50% (218) 38% (165) 8% (35) 1% (6) — (1) 2% (9) 434#1 Issue: Security 57% (83) 35% (51) 5% (8) — (1) — (0) 2% (2) 145#1 Issue: Health Care 56% (169) 35% (108) 7% (21) 1% (2) — (1) 1% (2) 303#1 Issue: Medicare / Social Security 67% (76) 23% (27) 9% (10) 1% (1) 1% (1) — (0) 114#1 Issue: Women’s Issues 50% (38) 28% (22) 19% (14) 2% (1) — (0) 1% (1) 76#1 Issue: Education 49% (37) 35% (27) 8% (6) 4% (3) 1% (1) 4% (3) 76#1 Issue: Energy 49% (39) 35% (27) 12% (9) 1% (1) 1% (1) 2% (2) 78#1 Issue: Other 70% (62) 22% (20) 6% (5) — (0) — (0) 2% (2) 892018 House Vote: Democrat 50% (233) 35% (162) 11% (52) 2% (11) — (2) 2% (7) 4662018 House Vote: Republican 63% (235) 31% (115) 5% (19) — (1) — (2) — (0) 3722018 House Vote: Someone else 53% (28) 31% (16) 13% (7) 1% (1) — (0) 2% (1) 522016 Vote: Hillary Clinton 49% (201) 35% (145) 11% (44) 3% (11) — (1) 2% (7) 4082016 Vote: Donald Trump 60% (246) 31% (128) 6% (25) — (1) 1% (3) 1% (4) 4072016 Vote: Other 53% (46) 36% (31) 9% (8) 1% (1) — (0) — (0) 862016 Vote: Didn’t Vote 56% (229) 34% (141) 8% (32) — (2) — (0) 2% (10) 413Voted in 2014: Yes 57% (430) 32% (246) 8% (59) 2% (12) — (3) 1% (7) 759Voted in 2014: No 52% (293) 36% (200) 9% (49) — (2) — (1) 2% (13) 5582012 Vote: Barack Obama 54% (267) 34% (168) 9% (45) 2% (11) — (2) 1% (5) 4992012 Vote: Mitt Romney 63% (182) 31% (88) 5% (13) 1% (1) 1% (2) — (1) 2882012 Vote: Didn’t Vote 51% (246) 37% (177) 9% (44) — (2) — (0) 3% (14) 4834-Region: Northeast 52% (127) 36% (89) 8% (19) 1% (2) — (1) 3% (6) 2454-Region: Midwest 58% (148) 35% (90) 6% (14) 1% (2) — (0) — (1) 2554-Region: South 56% (282) 33% (163) 8% (42) 2% (8) — (1) 1% (5) 5014-Region: West 53% (166) 33% (104) 11% (33) 1% (2) 1% (2) 3% (8) 315



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Table HR1


Adults 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Watch TV: Every day 50% (361) 36% (259) 11% (76) 1% (7) — (3) 2% (12) 718Watch TV: Several times per week 55% (183) 37% (122) 5% (18) 2% (6) — (1) 1% (2) 333Watch TV: About once per week 63% (60) 28% (27) 8% (8) 1% (1) — (0) — (0) 96Watch TV: Several times per month 61% (39) 32% (21) 7% (4) — (0) — (0) — (0) 64Watch Movies: Every day 39% (118) 38% (115) 17% (52) 2% (7) 1% (2) 3% (8) 302Watch Movies: Several times per week 55% (224) 36% (147) 7% (27) 1% (6) — (1) 1% (6) 411Watch Movies: About once per week 56% (133) 36% (86) 8% (18) 1% (1) — (0) — (0) 238Watch Movies: Several times per month 60% (83) 36% (49) 3% (5) 1% (1) — (0) 1% (1) 138Watch Movies: About once per month 70% (78) 28% (32) 2% (2) — (0) — (0) — (0) 112Watch Movies: Less often than once per month 79% (62) 18% (14) 3% (3) — (0) — (0) — (0) 79Watch Sporting Events: Every day 41% (34) 39% (33) 12% (10) 4% (3) 1% (1) 4% (3) 84Watch Sporting Events: Several times per week 47% (92) 37% (73) 11% (22) 1% (2) 1% (2) 2% (5) 195Watch Sporting Events: About once per week 57% (87) 35% (54) 6% (10) — (0) — (0) 1% (2) 153Watch Sporting Events: Several times per month 50% (61) 37% (45) 11% (14) 1% (1) 1% (1) — (0) 121Watch Sporting Events: About once per month 56% (50) 34% (31) 8% (7) 1% (1) — (0) — (0) 90Watch Sporting Events: Less often than once per month 58% (128) 34% (75) 7% (15) 1% (3) — (0) — (1) 222Watch Sporting Events: Never 60% (270) 30% (137) 7% (30) 1% (4) — (1) 2% (10) 451Cable TV: Currently subscribe 57% (360) 30% (190) 8% (53) 1% (6) — (2) 3% (17) 628Cable TV: Subscribed in past 52% (270) 38% (199) 7% (39) 2% (8) — (1) — (1) 517Cable TV: Never subscribed 54% (92) 34% (58) 10% (17) — (1) 1% (1) 2% (3) 171Satellite TV: Currently subscribe 57% (163) 30% (84) 6% (17) 1% (3) 1% (3) 5% (14) 283Satellite TV: Subscribed in past 51% (224) 39% (171) 8% (36) 1% (6) — (0) 1% (5) 440Satellite TV: Never subscribed 57% (336) 32% (192) 9% (56) 1% (6) — (1) — (2) 593Streaming Services: Currently subscribe 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Film: An avid fan 46% (240) 38% (200) 11% (55) 2% (9) 1% (4) 3% (14) 521Film: A casual fan 60% (431) 32% (226) 7% (49) 1% (4) — (0) — (3) 713Film: Not a fan 63% (52) 25% (20) 4% (4) 3% (2) — (0) 5% (4) 82Television: An avid fan 50% (329) 36% (237) 10% (67) 1% (9) — (3) 2% (12) 657Television: A casual fan 58% (340) 33% (193) 7% (40) 1% (5) — (0) 1% (4) 582Television: Not a fan 70% (53) 21% (16) 2% (1) 1% (1) 1% (1) 5% (4) 77Music: An avid fan 51% (399) 36% (285) 9% (71) 1% (11) — (3) 2% (17) 786Music: A casual fan 61% (298) 31% (151) 7% (35) 1% (3) — (0) — (0) 487


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Adults 55% (722) 34% (446) 8% (108) 1% (15) — (4) 2% (21) 1316Fashion: An avid fan 42% (90) 40% (85) 12% (25) 1% (3) 1% (2) 4% (9) 215Fashion: A casual fan 52% (264) 37% (188) 9% (45) 1% (7) — (1) 1% (3) 508Fashion: Not a fan 62% (368) 29% (173) 6% (38) 1% (4) — (1) 1% (9) 593Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.

https://morningconsultintelligence.com


11

Table HR2

Table HR2: About how much do you currently pay per month for streaming services, such as Net ix or HBO Now?

DemographicLess than

$10 $10 to $20 $21 to $30 $31 to $40 $41 to $50More than

$50Don’t know /No opinion Total N

Adults 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Gender: Male 17% (111) 35% (224) 18% (116) 9% (59) 6% (37) 7% (46) 8% (49) 642Gender: Female 20% (134) 38% (257) 17% (117) 6% (38) 3% (20) 6% (38) 10% (70) 674Age: 18-29 14% (49) 34% (121) 19% (66) 10% (34) 5% (18) 6% (21) 13% (46) 355Age: 30-44 14% (51) 36% (131) 19% (70) 10% (37) 5% (18) 10% (35) 6% (22) 363Age: 45-54 20% (42) 38% (78) 18% (37) 5% (11) 4% (8) 8% (16) 7% (15) 206Age: 55-64 25% (55) 38% (85) 16% (35) 5% (11) 4% (9) 3% (7) 9% (19) 221Age: 65+ 28% (48) 39% (67) 14% (25) 2% (4) 3% (6) 3% (5) 10% (17) 171Generation Z: 18-22 13% (22) 36% (61) 17% (29) 7% (13) 4% (7) 5% (9) 17% (29) 170Millennial: Age 23-38 14% (56) 35% (145) 21% (85) 10% (40) 5% (20) 9% (37) 8% (31) 414Generation X: Age 39-54 18% (63) 36% (124) 18% (60) 9% (29) 5% (16) 8% (26) 7% (23) 340Boomers: Age 55-73 27% (96) 39% (139) 15% (53) 4% (13) 4% (14) 3% (12) 9% (32) 359PID: Dem (no lean) 18% (90) 35% (177) 18% (92) 7% (37) 5% (26) 7% (37) 8% (40) 498PID: Ind (no lean) 19% (83) 38% (165) 17% (76) 6% (28) 3% (12) 5% (21) 12% (50) 435PID: Rep (no lean) 19% (72) 37% (140) 17% (66) 8% (31) 5% (20) 7% (26) 7% (28) 383PID/Gender: DemMen 17% (37) 33% (71) 17% (36) 10% (21) 7% (15) 10% (22) 6% (14) 216PID/Gender: DemWomen 19% (53) 37% (106) 20% (55) 6% (16) 4% (11) 5% (15) 9% (26) 282PID/Gender: Ind Men 19% (40) 34% (71) 20% (43) 8% (17) 4% (8) 5% (11) 9% (18) 208PID/Gender: Ind Women 19% (43) 41% (94) 15% (33) 5% (11) 2% (4) 5% (10) 14% (33) 228PID/Gender: Rep Men 15% (33) 38% (82) 17% (37) 9% (20) 7% (14) 6% (14) 8% (17) 218PID/Gender: Rep Women 23% (39) 35% (58) 17% (29) 7% (11) 3% (5) 7% (12) 7% (11) 165Ideo: Liberal (1-3) 18% (73) 36% (147) 20% (81) 7% (28) 5% (21) 8% (34) 6% (22) 405Ideo: Moderate (4) 17% (56) 38% (127) 16% (55) 9% (29) 4% (14) 7% (24) 8% (27) 333Ideo: Conservative (5-7) 20% (84) 38% (162) 18% (79) 7% (29) 5% (21) 5% (22) 7% (31) 429Educ: < College 19% (161) 37% (322) 16% (142) 8% (65) 3% (30) 5% (47) 11% (99) 866Educ: Bachelors degree 20% (57) 36% (104) 22% (64) 7% (19) 6% (18) 6% (19) 3% (8) 289Educ: Post-grad 17% (27) 35% (56) 17% (28) 7% (12) 6% (9) 11% (18) 7% (11) 161Income: Under 50k 21% (134) 38% (246) 16% (101) 7% (46) 3% (20) 4% (23) 11% (74) 643Income: 50k-100k 17% (74) 37% (164) 21% (93) 6% (27) 5% (22) 8% (37) 7% (31) 448Income: 100k+ 16% (37) 32% (72) 18% (40) 10% (23) 7% (16) 11% (24) 6% (14) 225Ethnicity: White 19% (196) 36% (373) 18% (184) 7% (76) 5% (47) 8% (79) 9% (94) 1049Ethnicity: Hispanic 13% (31) 41% (97) 16% (37) 8% (19) 6% (14) 8% (20) 9% (21) 239


12






Adults 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Ethnicity: Afr. Am. 16% (22) 37% (51) 23% (31) 11% (15) 3% (5) 1% (2) 9% (13) 138Ethnicity: Other 21% (27) 45% (58) 14% (18) 5% (6) 4% (6) 3% (3) 9% (11) 129All Christian 20% (115) 38% (221) 17% (96) 7% (41) 5% (28) 5% (28) 8% (47) 576All Non-Christian 20% (11) 27% (15) 32% (18) 4% (2) 3% (1) 4% (2) 11% (6) 56Atheist 19% (16) 38% (33) 17% (15) 7% (6) 4% (4) 11% (9) 4% (3) 86Agnostic/Nothing in particular 17% (103) 36% (213) 18% (105) 8% (47) 4% (24) 7% (45) 10% (62) 599Religious Non-Protestant/Catholic 21% (16) 28% (20) 28% (20) 3% (2) 5% (3) 4% (3) 10% (8) 72Evangelical 17% (49) 35% (99) 21% (59) 9% (25) 4% (11) 6% (17) 8% (23) 282Non-Evangelical 20% (97) 40% (196) 17% (83) 6% (30) 4% (20) 5% (26) 8% (41) 494Community: Urban 18% (59) 34% (115) 20% (67) 8% (26) 4% (14) 8% (27) 8% (27) 336Community: Suburban 19% (115) 38% (234) 17% (104) 8% (50) 4% (24) 5% (29) 10% (64) 621Community: Rural 19% (70) 37% (132) 17% (62) 6% (20) 5% (19) 8% (28) 8% (27) 359Employ: Private Sector 17% (75) 39% (174) 19% (86) 7% (31) 5% (23) 7% (33) 6% (26) 449Employ: Government 17% (15) 38% (34) 18% (16) 4% (3) 3% (3) 15% (13) 5% (5) 90Employ: Self-Employed 16% (19) 33% (38) 19% (22) 9% (11) 5% (5) 8% (10) 10% (11) 117Employ: Homemaker 15% (12) 36% (29) 18% (14) 12% (10) 5% (4) 6% (5) 9% (7) 80Employ: Retired 28% (60) 37% (82) 14% (31) 4% (8) 5% (12) 3% (6) 9% (20) 219Employ: Unemployed 18% (28) 33% (51) 21% (33) 8% (12) 3% (4) 3% (5) 15% (23) 156Employ: Other 18% (22) 35% (41) 16% (18) 11% (13) 2% (3) 4% (5) 13% (15) 117Military HH: Yes 17% (41) 40% (95) 17% (40) 7% (16) 5% (11) 6% (14) 9% (21) 238Military HH: No 19% (203) 36% (387) 18% (193) 7% (81) 4% (47) 7% (70) 9% (97) 1078RD/WT: Right Direction 18% (83) 38% (178) 15% (72) 6% (30) 6% (26) 7% (31) 10% (44) 464RD/WT: Wrong Track 19% (161) 36% (304) 19% (162) 8% (67) 4% (31) 6% (53) 9% (74) 852Trump Job Approve 19% (101) 40% (215) 16% (85) 7% (38) 5% (25) 6% (35) 8% (42) 542Trump Job Disapprove 18% (126) 35% (247) 19% (137) 8% (58) 4% (32) 7% (47) 8% (59) 706Trump Job Strongly Approve 20% (59) 38% (112) 15% (43) 8% (24) 6% (17) 5% (15) 8% (23) 294Trump Job Somewhat Approve 17% (41) 42% (103) 17% (42) 6% (14) 3% (8) 8% (20) 8% (19) 248Trump Job Somewhat Disapprove 18% (32) 38% (66) 19% (34) 7% (13) 2% (4) 4% (7) 11% (20) 175Trump Job Strongly Disapprove 18% (95) 34% (181) 19% (103) 8% (45) 5% (28) 8% (40) 7% (39) 531Favorable of Trump 20% (103) 39% (203) 16% (85) 7% (35) 4% (23) 6% (33) 9% (45) 528Unfavorable of Trump 17% (122) 36% (258) 19% (140) 8% (58) 5% (34) 7% (48) 8% (60) 720



13

Table HR2





Adults 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Very Favorable of Trump 20% (65) 40% (126) 13% (41) 7% (23) 5% (16) 6% (18) 9% (29) 318Somewhat Favorable of Trump 18% (38) 37% (77) 21% (43) 6% (12) 4% (7) 7% (15) 8% (16) 210Somewhat Unfavorable of Trump 15% (22) 35% (49) 19% (27) 8% (11) 4% (5) 8% (11) 12% (17) 141Very Unfavorable of Trump 17% (101) 36% (209) 19% (113) 8% (47) 5% (29) 6% (37) 7% (43) 579#1 Issue: Economy 16% (69) 40% (172) 16% (70) 10% (44) 5% (20) 6% (28) 7% (31) 434#1 Issue: Security 16% (24) 39% (57) 14% (20) 10% (15) 6% (8) 7% (10) 8% (11) 145#1 Issue: Health Care 20% (60) 34% (102) 21% (64) 6% (19) 4% (13) 6% (17) 9% (27) 303#1 Issue: Medicare / Social Security 31% (36) 28% (32) 16% (18) 4% (4) 3% (3) 4% (5) 13% (15) 114#1 Issue: Women’s Issues 16% (12) 37% (28) 19% (15) 2% (2) 4% (3) 9% (7) 13% (10) 76#1 Issue: Education 16% (12) 29% (22) 25% (19) 7% (5) 5% (4) 9% (7) 9% (7) 76#1 Issue: Energy 12% (9) 43% (34) 15% (11) 10% (8) 7% (6) 8% (6) 6% (5) 78#1 Issue: Other 25% (22) 37% (33) 18% (16) — (0) — (0) 5% (4) 15% (13) 892018 House Vote: Democrat 18% (82) 34% (160) 20% (92) 8% (38) 7% (31) 7% (33) 7% (31) 4662018 House Vote: Republican 20% (74) 40% (147) 16% (58) 7% (25) 5% (17) 7% (27) 6% (23) 3722018 House Vote: Someone else 11% (6) 35% (18) 23% (12) 10% (5) 5% (3) 3% (1) 14% (7) 522016 Vote: Hillary Clinton 18% (74) 33% (136) 18% (75) 9% (36) 7% (29) 7% (30) 7% (29) 4082016 Vote: Donald Trump 18% (73) 39% (157) 17% (69) 7% (28) 5% (21) 7% (28) 7% (29) 4072016 Vote: Other 19% (17) 41% (35) 18% (16) 5% (4) 5% (4) 3% (3) 9% (7) 862016 Vote: Didn’t Vote 20% (81) 37% (153) 18% (73) 7% (28) 1% (3) 6% (23) 13% (52) 413Voted in 2014: Yes 20% (148) 35% (268) 19% (142) 8% (57) 5% (41) 7% (50) 7% (52) 759Voted in 2014: No 17% (97) 38% (213) 16% (92) 7% (40) 3% (16) 6% (34) 12% (66) 5582012 Vote: Barack Obama 20% (100) 36% (177) 18% (89) 7% (35) 6% (28) 7% (37) 7% (33) 4992012 Vote: Mitt Romney 17% (50) 40% (114) 18% (52) 7% (20) 3% (9) 7% (20) 8% (22) 2882012 Vote: Didn’t Vote 17% (81) 37% (181) 17% (80) 8% (38) 4% (18) 5% (25) 12% (59) 4834-Region: Northeast 15% (38) 40% (97) 18% (45) 8% (20) 2% (6) 7% (17) 9% (23) 2454-Region: Midwest 25% (64) 32% (82) 16% (42) 9% (22) 5% (12) 4% (11) 9% (22) 2554-Region: South 19% (93) 40% (201) 17% (85) 8% (38) 3% (15) 5% (26) 9% (44) 5014-Region: West 16% (51) 32% (101) 20% (62) 5% (17) 8% (24) 10% (30) 10% (30) 315


14






Adults 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Watch TV: Every day 17% (124) 35% (255) 19% (134) 8% (56) 5% (37) 8% (57) 8% (55) 718Watch TV: Several times per week 19% (62) 39% (129) 20% (65) 7% (23) 4% (12) 6% (20) 7% (23) 333Watch TV: About once per week 22% (21) 35% (34) 9% (9) 8% (8) 7% (7) 3% (3) 15% (15) 96Watch TV: Several times per month 15% (10) 41% (26) 23% (15) 7% (4) — (0) 3% (2) 11% (7) 64Watch Movies: Every day 14% (43) 30% (92) 25% (74) 11% (34) 4% (12) 9% (28) 6% (19) 302Watch Movies: Several times per week 19% (77) 40% (164) 15% (60) 8% (34) 4% (17) 7% (29) 8% (31) 411Watch Movies: About once per week 17% (42) 39% (93) 16% (39) 6% (14) 7% (18) 5% (11) 9% (21) 238Watch Movies: Several times per month 20% (28) 30% (42) 27% (37) 6% (8) 3% (4) 5% (7) 9% (12) 138Watch Movies: About once per month 23% (26) 45% (50) 12% (13) 4% (5) 2% (3) 6% (7) 7% (8) 112Watch Movies: Less often than once per month 22% (17) 45% (35) 8% (7) 2% (1) 2% (2) 1% (1) 20% (16) 79Watch Sporting Events: Every day 17% (15) 27% (22) 20% (17) 15% (12) 7% (6) 13% (11) 1% (1) 84Watch Sporting Events: Several times per week 15% (29) 28% (54) 19% (38) 9% (18) 8% (16) 11% (21) 10% (20) 195Watch Sporting Events: About once per week 20% (31) 41% (63) 21% (32) 8% (12) — (1) 5% (7) 5% (8) 153Watch Sporting Events: Several times per month 18% (22) 35% (43) 17% (21) 14% (17) 4% (4) 5% (7) 5% (7) 121Watch Sporting Events: About once per month 20% (18) 38% (34) 19% (17) 4% (4) 2% (2) 12% (11) 5% (5) 90Watch Sporting Events: Less often than once per month 15% (33) 39% (85) 19% (41) 6% (14) 6% (14) 3% (7) 12% (28) 222Watch Sporting Events: Never 21% (97) 40% (180) 15% (68) 4% (19) 3% (16) 5% (21) 11% (51) 451Cable TV: Currently subscribe 18% (113) 40% (253) 16% (102) 7% (43) 4% (26) 5% (29) 10% (61) 628Cable TV: Subscribed in past 17% (87) 36% (185) 20% (101) 7% (38) 6% (29) 7% (38) 8% (39) 517Cable TV: Never subscribed 26% (44) 26% (44) 18% (31) 9% (15) 2% (3) 10% (17) 10% (18) 171Satellite TV: Currently subscribe 23% (65) 31% (87) 13% (38) 6% (18) 5% (14) 7% (19) 14% (41) 283Satellite TV: Subscribed in past 15% (65) 35% (155) 21% (94) 7% (32) 6% (27) 7% (29) 9% (38) 440Satellite TV: Never subscribed 19% (114) 40% (239) 17% (102) 8% (46) 3% (16) 6% (36) 7% (39) 593Streaming Services: Currently subscribe 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Film: An avid fan 15% (76) 36% (188) 21% (110) 8% (42) 5% (26) 8% (42) 7% (36) 521Film: A casual fan 21% (151) 37% (261) 16% (116) 7% (51) 3% (23) 5% (39) 10% (72) 713Film: Not a fan 22% (18) 39% (32) 9% (7) 4% (3) 10% (8) 3% (3) 12% (10) 82Television: An avid fan 18% (119) 37% (241) 18% (121) 8% (52) 5% (33) 7% (44) 7% (47) 657Television: A casual fan 18% (105) 36% (212) 18% (106) 7% (41) 4% (21) 6% (37) 10% (61) 582Television: Not a fan 26% (20) 38% (29) 9% (7) 5% (4) 4% (3) 4% (3) 13% (10) 77



15

Table HR2





Adults 19% (245) 37% (481) 18% (234) 7% (96) 4% (58) 6% (84) 9% (118) 1316Music: An avid fan 18% (140) 38% (299) 19% (146) 8% (59) 3% (26) 7% (54) 8% (62) 786Music: A casual fan 19% (92) 36% (176) 17% (85) 7% (35) 5% (24) 6% (27) 10% (49) 487Fashion: An avid fan 14% (31) 36% (77) 20% (43) 7% (16) 5% (11) 10% (21) 8% (17) 215Fashion: A casual fan 17% (85) 34% (171) 21% (104) 7% (38) 5% (24) 8% (40) 9% (46) 508Fashion: Not a fan 22% (129) 39% (233) 15% (86) 7% (42) 4% (23) 4% (23) 9% (55) 593Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


16


Table HR3: Have you subscribed to a TV or movie streaming service since January 1, 2020?

Demographic

Yes, I have subscribedto multiple new

streaming services

Yes, I have subscribedto one new streaming

service

No, I have notsubscribed to any newstreaming services Total N

Adults 12% (259) 22% (474) 67% (1467) 2200Gender: Male 13% (138) 21% (223) 66% (701) 1062Gender: Female 11% (121) 22% (252) 67% (766) 1138Age: 18-29 16% (76) 29% (141) 55% (268) 485Age: 30-44 17% (90) 27% (144) 56% (293) 528Age: 45-54 11% (37) 22% (72) 67% (225) 333Age: 55-64 8% (32) 15% (62) 77% (323) 417Age: 65+ 5% (24) 13% (55) 82% (357) 436Generation Z: 18-22 16% (42) 28% (72) 55% (140) 253Millennial: Age 23-38 16% (89) 30% (165) 54% (302) 556Generation X: Age 39-54 13% (72) 22% (120) 64% (344) 537Boomers: Age 55-73 7% (54) 15% (109) 78% (576) 739PID: Dem (no lean) 12% (102) 23% (190) 65% (533) 825PID: Ind (no lean) 12% (87) 20% (142) 68% (477) 706PID: Rep (no lean) 11% (71) 21% (142) 68% (456) 669PID/Gender: DemMen 15% (54) 20% (74) 65% (237) 366PID/Gender: DemWomen 10% (48) 25% (116) 64% (296) 460PID/Gender: Ind Men 12% (42) 19% (66) 68% (231) 339PID/Gender: Ind Women 12% (45) 21% (76) 67% (246) 367PID/Gender: Rep Men 12% (42) 23% (82) 65% (233) 357PID/Gender: Rep Women 9% (28) 19% (60) 72% (223) 312Ideo: Liberal (1-3) 14% (89) 22% (137) 63% (392) 618Ideo: Moderate (4) 9% (53) 24% (139) 67% (392) 584Ideo: Conservative (5-7) 10% (75) 19% (139) 70% (509) 722Educ: < College 11% (160) 21% (321) 68% (1032) 1512Educ: Bachelors degree 13% (57) 23% (101) 64% (286) 444Educ: Post-grad 17% (42) 22% (53) 61% (149) 244Income: Under 50k 11% (128) 22% (256) 67% (788) 1171Income: 50k-100k 11% (82) 20% (146) 68% (488) 716Income: 100k+ 16% (50) 23% (71) 61% (192) 313Ethnicity: White 11% (195) 20% (339) 69% (1187) 1722



17

Table HR3


Demographic


streaming services


service


Adults 12% (259) 22% (474) 67% (1467) 2200Ethnicity: Hispanic 12% (43) 33% (116) 55% (191) 349Ethnicity: Afr. Am. 12% (34) 31% (86) 56% (155) 274Ethnicity: Other 15% (30) 24% (49) 61% (125) 204All Christian 10% (102) 19% (189) 71% (700) 991All Non-Christian 12% (11) 30% (29) 59% (57) 97Atheist 16% (19) 22% (26) 62% (73) 119Agnostic/Nothing in particular 13% (126) 23% (230) 64% (637) 993Religious Non-Protestant/Catholic 12% (14) 31% (37) 57% (68) 119Evangelical 11% (56) 24% (126) 65% (342) 524Non-Evangelical 10% (84) 19% (151) 71% (581) 815Community: Urban 15% (85) 23% (135) 62% (365) 585Community: Suburban 10% (101) 21% (207) 69% (674) 982Community: Rural 11% (73) 21% (132) 68% (429) 633Employ: Private Sector 15% (101) 23% (153) 61% (403) 656Employ: Government 15% (19) 23% (29) 62% (79) 127Employ: Self-Employed 10% (20) 33% (69) 58% (121) 209Employ: Homemaker 7% (8) 34% (40) 59% (70) 118Employ: Retired 6% (32) 11% (54) 83% (419) 505Employ: Unemployed 11% (30) 25% (69) 65% (180) 279Employ: Other 17% (33) 16% (31) 66% (124) 188Military HH: Yes 11% (46) 24% (100) 66% (279) 426Military HH: No 12% (212) 21% (374) 67% (1187) 1774RD/WT: Right Direction 11% (94) 20% (170) 68% (569) 834RD/WT: Wrong Track 12% (165) 22% (304) 66% (898) 1366Trump Job Approve 11% (110) 20% (195) 68% (656) 961Trump Job Disapprove 12% (137) 23% (260) 65% (733) 1130Trump Job Strongly Approve 11% (61) 22% (121) 67% (375) 557Trump Job Somewhat Approve 12% (49) 18% (74) 69% (280) 404Trump Job Somewhat Disapprove 11% (30) 26% (72) 63% (175) 277Trump Job Strongly Disapprove 13% (107) 22% (188) 65% (558) 853


18



Demographic


streaming services


service


Adults 12% (259) 22% (474) 67% (1467) 2200Favorable of Trump 11% (103) 20% (190) 69% (655) 948Unfavorable of Trump 12% (140) 22% (254) 65% (736) 1131Very Favorable of Trump 12% (68) 21% (122) 67% (394) 584Somewhat Favorable of Trump 10% (35) 19% (68) 72% (261) 364Somewhat Unfavorable of Trump 11% (25) 21% (47) 68% (148) 219Very Unfavorable of Trump 13% (115) 23% (208) 65% (588) 911#1 Issue: Economy 14% (88) 23% (148) 63% (403) 639#1 Issue: Security 9% (25) 19% (51) 72% (192) 268#1 Issue: Health Care 11% (55) 22% (115) 67% (343) 513#1 Issue: Medicare / Social Security 8% (24) 13% (40) 79% (232) 296#1 Issue: Women’s Issues 14% (15) 27% (29) 59% (62) 106#1 Issue: Education 18% (20) 24% (28) 58% (67) 116#1 Issue: Energy 10% (12) 27% (31) 63% (74) 118#1 Issue: Other 14% (21) 22% (32) 63% (91) 1442018 House Vote: Democrat 14% (108) 21% (161) 65% (504) 7732018 House Vote: Republican 10% (64) 21% (132) 69% (445) 6412018 House Vote: Someone else 18% (16) 20% (17) 62% (53) 852016 Vote: Hillary Clinton 14% (93) 20% (139) 66% (449) 6822016 Vote: Donald Trump 10% (73) 19% (137) 70% (496) 7062016 Vote: Other 10% (13) 22% (30) 69% (94) 1372016 Vote: Didn’t Vote 12% (80) 25% (167) 63% (424) 671Voted in 2014: Yes 12% (160) 19% (247) 69% (905) 1312Voted in 2014: No 11% (99) 26% (227) 63% (562) 8882012 Vote: Barack Obama 12% (103) 21% (174) 67% (570) 8462012 Vote: Mitt Romney 10% (50) 17% (85) 72% (353) 4892012 Vote: Other 4% (3) 20% (15) 77% (59) 772012 Vote: Didn’t Vote 13% (103) 26% (199) 61% (479) 781



19

Table HR3


Demographic


streaming services


service


Adults 12% (259) 22% (474) 67% (1467) 22004-Region: Northeast 12% (46) 20% (81) 68% (267) 3944-Region: Midwest 11% (50) 19% (86) 70% (326) 4624-Region: South 12% (95) 23% (191) 65% (538) 8244-Region: West 13% (68) 22% (116) 65% (336) 520Watch TV: Every day 13% (148) 22% (242) 65% (737) 1127Watch TV: Several times per week 12% (60) 23% (112) 65% (316) 488Watch TV: About once per week 10% (14) 31% (46) 60% (89) 149Watch TV: Several times per month 10% (11) 24% (25) 66% (71) 106Watch TV: About once per month 7% (5) 25% (19) 68% (52) 76Watch TV: Less often than once per month 6% (5) 17% (14) 77% (63) 82Watch TV: Never 9% (16) 10% (17) 81% (140) 172Watch Movies: Every day 21% (95) 28% (129) 51% (236) 461Watch Movies: Several times per week 12% (69) 23% (136) 65% (376) 581Watch Movies: About once per week 11% (39) 24% (87) 65% (235) 361Watch Movies: Several times per month 11% (25) 19% (44) 70% (160) 229Watch Movies: About once per month 6% (13) 20% (40) 74% (151) 204Watch Movies: Less often than once per month 6% (10) 14% (25) 79% (136) 171Watch Movies: Never 4% (8) 7% (14) 89% (173) 194Watch Sporting Events: Every day 23% (35) 25% (38) 52% (79) 152Watch Sporting Events: Several times per week 13% (39) 25% (74) 61% (177) 290Watch Sporting Events: About once per week 11% (27) 21% (52) 68% (166) 245Watch Sporting Events: Several times per month 10% (20) 23% (44) 67% (131) 195Watch Sporting Events: About once per month 11% (16) 31% (46) 58% (88) 150Watch Sporting Events: Less often than once per month 10% (36) 23% (85) 67% (250) 371Watch Sporting Events: Never 11% (85) 17% (135) 72% (577) 797Cable TV: Currently subscribe 11% (109) 20% (209) 69% (713) 1031Cable TV: Subscribed in past 14% (108) 25% (195) 61% (468) 771Cable TV: Never subscribed 11% (42) 18% (70) 72% (286) 398


20



Demographic


streaming services


service


Adults 12% (259) 22% (474) 67% (1467) 2200Satellite TV: Currently subscribe 11% (51) 19% (90) 70% (329) 470Satellite TV: Subscribed in past 17% (111) 28% (183) 55% (363) 656Satellite TV: Never subscribed 9% (97) 19% (201) 72% (775) 1074Streaming Services: Currently subscribe 15% (196) 27% (362) 58% (759) 1316Streaming Services: Subscribed in past 11% (26) 23% (53) 66% (152) 232Streaming Services: Never subscribed 6% (37) 9% (59) 85% (556) 652Film: An avid fan 15% (113) 30% (219) 55% (403) 736Film: A casual fan 11% (131) 18% (225) 71% (882) 1237Film: Not a fan 7% (15) 13% (30) 80% (182) 227Television: An avid fan 14% (139) 23% (234) 64% (652) 1026Television: A casual fan 11% (109) 21% (216) 68% (703) 1028Television: Not a fan 7% (11) 16% (24) 76% (112) 146Music: An avid fan 14% (172) 25% (303) 60% (722) 1198Music: A casual fan 8% (77) 18% (161) 74% (669) 907Music: Not a fan 10% (10) 10% (10) 80% (76) 95Fashion: An avid fan 18% (63) 27% (93) 54% (186) 342Fashion: A casual fan 12% (96) 26% (217) 62% (519) 832Fashion: Not a fan 10% (100) 16% (164) 74% (762) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



21

Table HR4

Table HR4: And was the coronavirus outbreak a major or minor reason you subscribed to a new TV or movie streaming service, or not a reason atall?

Demographic Major reason Minor reason Not a reason at all Total N

Adults 18% (128) 20% (147) 62% (457) 733Gender: Male 19% (68) 19% (68) 62% (225) 361Gender: Female 16% (60) 21% (79) 63% (233) 372Age: 18-29 15% (32) 28% (60) 58% (125) 217Age: 30-44 24% (55) 20% (47) 56% (132) 234Age: 45-54 21% (23) 14% (15) 65% (71) 108Age: 55-64 9% (9) 15% (14) 75% (71) 94Age: 65+ 13% (10) 14% (11) 74% (58) 79Generation Z: 18-22 13% (15) 23% (26) 63% (72) 114Millennial: Age 23-38 21% (53) 26% (66) 53% (135) 254Generation X: Age 39-54 21% (41) 15% (30) 63% (121) 192Boomers: Age 55-73 11% (18) 14% (23) 75% (122) 163PID: Dem (no lean) 18% (53) 22% (65) 59% (173) 292PID: Ind (no lean) 12% (27) 19% (42) 70% (160) 229PID: Rep (no lean) 23% (48) 19% (40) 59% (125) 213PID/Gender: DemMen 20% (25) 24% (31) 56% (73) 129PID/Gender: DemWomen 17% (28) 21% (34) 62% (101) 163PID/Gender: Ind Men 11% (12) 15% (16) 74% (80) 108PID/Gender: Ind Women 12% (15) 22% (26) 66% (80) 121PID/Gender: Rep Men 25% (31) 17% (21) 58% (72) 124PID/Gender: Rep Women 20% (17) 21% (18) 59% (52) 88Ideo: Liberal (1-3) 24% (54) 18% (40) 58% (132) 226Ideo: Moderate (4) 14% (27) 24% (46) 62% (118) 191Ideo: Conservative (5-7) 17% (37) 20% (42) 63% (135) 214Educ: < College 14% (69) 21% (99) 65% (313) 480Educ: Bachelors degree 22% (35) 22% (34) 56% (89) 158Educ: Post-grad 26% (24) 15% (15) 59% (56) 95Income: Under 50k 15% (57) 22% (85) 63% (242) 384Income: 50k-100k 23% (53) 19% (44) 58% (131) 228Income: 100k+ 15% (19) 15% (18) 70% (84) 121Ethnicity: White 17% (91) 19% (100) 64% (344) 535Ethnicity: Hispanic 20% (32) 21% (34) 59% (93) 159


22




Adults 18% (128) 20% (147) 62% (457) 733Ethnicity: Afr. Am. 19% (23) 23% (27) 58% (69) 120Ethnicity: Other 19% (15) 25% (20) 56% (44) 79All Christian 17% (51) 21% (60) 62% (180) 292Agnostic/Nothing in particular 15% (54) 21% (73) 64% (228) 356Religious Non-Protestant/Catholic 30% (15) 18% (9) 52% (27) 51Evangelical 20% (36) 24% (43) 57% (103) 182Non-Evangelical 13% (30) 20% (47) 67% (158) 235Community: Urban 27% (59) 18% (40) 55% (121) 220Community: Suburban 11% (35) 22% (69) 66% (204) 308Community: Rural 17% (35) 18% (38) 65% (132) 205Employ: Private Sector 20% (50) 23% (58) 57% (146) 254Employ: Self-Employed 24% (21) 14% (12) 62% (55) 89Employ: Retired 12% (10) 14% (12) 74% (64) 86Employ: Unemployed 18% (18) 19% (19) 63% (62) 99Employ: Other 11% (7) 18% (11) 71% (45) 64Military HH: Yes 23% (33) 19% (28) 58% (85) 147Military HH: No 16% (95) 20% (119) 64% (373) 586RD/WT: Right Direction 23% (60) 21% (56) 56% (148) 264RD/WT: Wrong Track 15% (68) 19% (91) 66% (309) 469Trump Job Approve 20% (62) 20% (61) 60% (183) 305Trump Job Disapprove 16% (62) 20% (81) 64% (254) 397Trump Job Strongly Approve 23% (41) 18% (34) 59% (107) 182Trump Job Somewhat Approve 17% (21) 22% (27) 61% (75) 123Trump Job Somewhat Disapprove 17% (18) 20% (20) 63% (64) 102Trump Job Strongly Disapprove 15% (45) 20% (60) 64% (190) 295Favorable of Trump 20% (59) 18% (53) 62% (180) 292Unfavorable of Trump 14% (55) 21% (83) 65% (256) 394Very Favorable of Trump 19% (36) 19% (37) 62% (117) 190Somewhat Favorable of Trump 23% (24) 16% (16) 61% (63) 102Somewhat Unfavorable of Trump 15% (11) 21% (15) 64% (46) 71Very Unfavorable of Trump 14% (45) 21% (68) 65% (211) 323



23

Table HR4



Adults 18% (128) 20% (147) 62% (457) 733#1 Issue: Economy 16% (39) 20% (47) 64% (150) 236#1 Issue: Security 19% (14) 19% (15) 62% (47) 76#1 Issue: Health Care 25% (42) 21% (36) 54% (92) 170#1 Issue: Medicare / Social Security 12% (8) 14% (9) 74% (47) 63#1 Issue: Other 6% (3) 17% (9) 77% (41) 532018 House Vote: Democrat 20% (53) 20% (53) 61% (163) 2692018 House Vote: Republican 20% (38) 17% (34) 63% (124) 1962016 Vote: Hillary Clinton 20% (47) 19% (45) 60% (140) 2332016 Vote: Donald Trump 19% (40) 18% (37) 63% (132) 2102016 Vote: Didn’t Vote 14% (33) 23% (57) 63% (156) 246Voted in 2014: Yes 20% (80) 18% (74) 62% (253) 407Voted in 2014: No 15% (48) 22% (73) 63% (205) 3262012 Vote: Barack Obama 21% (57) 18% (51) 61% (169) 2772012 Vote: Mitt Romney 16% (22) 14% (19) 70% (94) 1362012 Vote: Didn’t Vote 15% (44) 25% (74) 61% (184) 3034-Region: Northeast 17% (22) 24% (30) 59% (75) 1274-Region: Midwest 15% (20) 22% (30) 63% (86) 1364-Region: South 15% (44) 20% (59) 64% (183) 2864-Region: West 23% (42) 16% (29) 61% (112) 184Watch TV: Every day 20% (77) 17% (68) 63% (246) 391Watch TV: Several times per week 18% (30) 25% (44) 57% (98) 172Watch TV: About once per week 15% (9) 19% (11) 66% (40) 60Watch Movies: Every day 26% (59) 19% (43) 55% (123) 224Watch Movies: Several times per week 15% (30) 23% (48) 62% (126) 205Watch Movies: About once per week 10% (12) 18% (23) 73% (91) 126Watch Movies: Several times per month 14% (10) 21% (15) 64% (44) 69Watch Movies: About once per month 11% (6) 15% (8) 74% (39) 53


24




Adults 18% (128) 20% (147) 62% (457) 733Watch Sporting Events: Every day 26% (19) 25% (18) 49% (36) 73Watch Sporting Events: Several times per week 25% (28) 18% (20) 57% (64) 112Watch Sporting Events: About once per week 13% (11) 24% (19) 62% (49) 79Watch Sporting Events: Several times per month 19% (12) 41% (26) 40% (26) 64Watch Sporting Events: About once per month 22% (14) 21% (13) 56% (35) 63Watch Sporting Events: Less often than once per month 14% (17) 13% (16) 73% (89) 122Watch Sporting Events: Never 13% (28) 15% (34) 72% (159) 220Cable TV: Currently subscribe 18% (59) 21% (68) 60% (192) 318Cable TV: Subscribed in past 13% (39) 19% (57) 68% (207) 303Cable TV: Never subscribed 28% (31) 20% (23) 52% (58) 112Satellite TV: Currently subscribe 28% (39) 22% (31) 51% (72) 141Satellite TV: Subscribed in past 14% (41) 18% (54) 68% (199) 293Satellite TV: Never subscribed 16% (49) 21% (63) 63% (187) 299Streaming Services: Currently subscribe 15% (81) 19% (105) 67% (371) 557Streaming Services: Subscribed in past 25% (20) 31% (25) 44% (35) 80Streaming Services: Never subscribed 28% (27) 18% (17) 54% (51) 96Film: An avid fan 22% (74) 20% (68) 57% (191) 333Film: A casual fan 13% (48) 21% (74) 66% (233) 355Television: An avid fan 18% (68) 21% (80) 60% (226) 374Television: A casual fan 17% (54) 19% (62) 64% (209) 325Music: An avid fan 18% (84) 21% (101) 61% (291) 476Music: A casual fan 16% (38) 18% (43) 66% (157) 238Fashion: An avid fan 26% (41) 29% (45) 45% (70) 156Fashion: A casual fan 17% (52) 20% (63) 63% (198) 313Fashion: Not a fan 13% (36) 15% (39) 72% (190) 264Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



25

Table HR5_1

Table HR5_1: And are you more or less likely to do the following in light of the coronavirus outbreak?Cancel your cable or satellite TV subscription

DemographicMuch more

likelySomewhatmore likely

Somewhat lesslikely Much less likely

Don’t know /No opinion Total N

Adults 3% (45) 7% (94) 12% (157) 54% (731) 25% (335) 1363Gender: Male 3% (19) 9% (61) 12% (86) 51% (358) 25% (175) 698Gender: Female 4% (26) 5% (33) 11% (71) 56% (373) 24% (161) 665Age: 18-29 6% (14) 11% (26) 15% (35) 37% (90) 31% (75) 240Age: 30-44 5% (14) 8% (24) 9% (28) 50% (149) 28% (82) 297Age: 45-54 3% (7) 6% (13) 11% (22) 56% (118) 23% (49) 209Age: 55-64 1% (4) 7% (18) 11% (30) 56% (151) 25% (67) 270Age: 65+ 2% (7) 3% (12) 12% (41) 65% (224) 18% (62) 346Generation Z: 18-22 8% (10) 8% (10) 14% (18) 37% (48) 33% (43) 128Millennial: Age 23-38 4% (12) 12% (34) 12% (33) 42% (119) 30% (84) 282Generation X: Age 39-54 4% (13) 6% (20) 10% (35) 56% (189) 24% (80) 337Boomers: Age 55-73 2% (8) 5% (28) 12% (62) 59% (309) 22% (114) 521PID: Dem (no lean) 4% (19) 7% (33) 9% (46) 59% (298) 22% (110) 507PID: Ind (no lean) 2% (9) 5% (20) 14% (55) 49% (195) 30% (118) 396PID: Rep (no lean) 4% (17) 9% (41) 12% (56) 52% (238) 24% (108) 460PID/Gender: DemMen 3% (6) 10% (25) 9% (22) 59% (139) 19% (45) 237PID/Gender: DemWomen 5% (13) 3% (8) 9% (24) 59% (159) 24% (64) 270PID/Gender: Ind Men 2% (4) 5% (10) 15% (30) 46% (94) 32% (65) 203PID/Gender: Ind Women 3% (5) 5% (9) 13% (25) 52% (101) 27% (52) 194PID/Gender: Rep Men 4% (9) 10% (26) 13% (34) 48% (125) 25% (64) 258PID/Gender: Rep Women 4% (8) 8% (15) 11% (21) 56% (113) 22% (44) 202Ideo: Liberal (1-3) 5% (19) 8% (29) 13% (45) 53% (189) 20% (72) 354Ideo: Moderate (4) 2% (7) 8% (29) 9% (32) 58% (216) 23% (87) 371Ideo: Conservative (5-7) 3% (15) 5% (26) 14% (72) 54% (269) 23% (115) 498Educ: < College 3% (28) 7% (65) 11% (102) 53% (486) 26% (236) 917Educ: Bachelors degree 4% (12) 7% (21) 11% (31) 57% (168) 22% (64) 296Educ: Post-grad 4% (6) 5% (8) 16% (24) 51% (77) 24% (36) 150Income: Under 50k 3% (18) 6% (40) 9% (59) 54% (349) 28% (179) 646Income: 50k-100k 4% (21) 6% (31) 14% (69) 53% (256) 22% (105) 482Income: 100k+ 3% (6) 10% (23) 12% (28) 54% (126) 22% (51) 234Ethnicity: White 3% (28) 7% (74) 12% (134) 55% (604) 24% (266) 1106


26

Morning ConsultTable HR5_1






Adults 3% (45) 7% (94) 12% (157) 54% (731) 25% (335) 1363Ethnicity: Hispanic 5% (10) 10% (20) 14% (28) 41% (81) 31% (62) 200Ethnicity: Afr. Am. 5% (7) 9% (14) 7% (11) 58% (86) 21% (30) 148Ethnicity: Other 10% (11) 6% (6) 11% (12) 37% (40) 36% (39) 109All Christian 2% (16) 6% (42) 12% (81) 57% (376) 22% (145) 660All Non-Christian 3% (2) 16% (11) 7% (5) 56% (36) 18% (12) 65Atheist 3% (2) 14% (9) 13% (9) 32% (22) 37% (25) 67Agnostic/Nothing in particular 4% (26) 6% (32) 11% (62) 52% (297) 27% (154) 571Religious Non-Protestant/Catholic 2% (2) 14% (11) 9% (7) 58% (45) 17% (14) 79Evangelical 3% (10) 5% (15) 11% (35) 56% (175) 25% (76) 310Non-Evangelical 3% (17) 7% (38) 12% (63) 56% (303) 23% (123) 544Community: Urban 3% (10) 8% (26) 11% (34) 53% (171) 25% (80) 322Community: Suburban 4% (27) 7% (45) 11% (71) 54% (351) 24% (160) 655Community: Rural 2% (7) 6% (23) 13% (51) 54% (208) 25% (95) 385Employ: Private Sector 5% (20) 10% (41) 15% (61) 46% (191) 25% (104) 417Employ: Government 5% (3) 8% (5) 11% (8) 58% (40) 18% (13) 69Employ: Self-Employed 5% (6) 10% (13) 14% (17) 50% (63) 22% (27) 127Employ: Homemaker — (0) 4% (3) 8% (5) 57% (40) 31% (22) 69Employ: Retired 1% (2) 3% (13) 10% (38) 66% (250) 20% (76) 380Employ: Unemployed 2% (3) 5% (8) 9% (13) 51% (76) 32% (48) 149Employ: Other 7% (6) 4% (4) 7% (7) 51% (48) 32% (30) 94Military HH: Yes 4% (12) 5% (15) 12% (35) 52% (155) 27% (81) 299Military HH: No 3% (33) 7% (79) 11% (121) 54% (576) 24% (254) 1064RD/WT: Right Direction 3% (19) 8% (44) 12% (67) 51% (290) 27% (152) 572RD/WT: Wrong Track 3% (26) 6% (50) 11% (90) 56% (442) 23% (183) 791Trump Job Approve 3% (18) 8% (49) 11% (71) 55% (352) 24% (156) 646Trump Job Disapprove 4% (25) 7% (44) 13% (85) 54% (366) 23% (152) 672Trump Job Strongly Approve 3% (11) 8% (31) 13% (50) 53% (208) 24% (93) 392Trump Job Somewhat Approve 3% (8) 7% (17) 8% (21) 57% (144) 25% (63) 254Trump Job Somewhat Disapprove 6% (10) 4% (7) 19% (32) 49% (82) 21% (36) 168Trump Job Strongly Disapprove 3% (14) 7% (37) 11% (53) 56% (283) 23% (116) 504



27

Table HR5_1






Adults 3% (45) 7% (94) 12% (157) 54% (731) 25% (335) 1363Favorable of Trump 3% (21) 7% (43) 12% (77) 53% (339) 25% (158) 637Unfavorable of Trump 4% (24) 7% (45) 12% (78) 56% (375) 22% (148) 670Very Favorable of Trump 4% (15) 7% (31) 13% (52) 53% (218) 23% (96) 411Somewhat Favorable of Trump 2% (5) 5% (12) 11% (25) 54% (121) 28% (63) 226Somewhat Unfavorable of Trump 6% (7) 6% (8) 17% (20) 54% (67) 17% (21) 123Very Unfavorable of Trump 3% (17) 7% (37) 11% (58) 56% (308) 23% (127) 546#1 Issue: Economy 5% (20) 7% (27) 16% (64) 48% (195) 24% (99) 405#1 Issue: Security 3% (5) 4% (8) 13% (24) 57% (101) 23% (40) 178#1 Issue: Health Care 3% (8) 11% (33) 8% (26) 55% (169) 23% (69) 306#1 Issue: Medicare / Social Security 1% (3) 4% (9) 9% (20) 63% (141) 22% (50) 223#1 Issue: Education 3% (2) 4% (2) 5% (3) 64% (38) 24% (14) 59#1 Issue: Energy 6% (4) 5% (3) 8% (5) 42% (27) 40% (26) 65#1 Issue: Other 3% (2) 5% (4) 14% (12) 50% (41) 28% (23) 832018 House Vote: Democrat 3% (15) 5% (26) 11% (53) 60% (293) 21% (103) 4912018 House Vote: Republican 3% (14) 7% (32) 15% (67) 52% (237) 23% (104) 4532016 Vote: Hillary Clinton 3% (14) 5% (23) 11% (49) 60% (264) 21% (92) 4422016 Vote: Donald Trump 3% (13) 7% (38) 14% (71) 56% (285) 20% (104) 5112016 Vote: Other 4% (3) 11% (8) 8% (6) 47% (34) 30% (22) 732016 Vote: Didn’t Vote 4% (15) 7% (25) 9% (30) 44% (146) 35% (118) 334Voted in 2014: Yes 3% (24) 6% (54) 12% (105) 58% (516) 21% (186) 885Voted in 2014: No 4% (21) 8% (40) 11% (52) 45% (216) 31% (149) 4782012 Vote: Barack Obama 3% (17) 7% (37) 10% (58) 58% (329) 22% (122) 5632012 Vote: Mitt Romney 3% (9) 7% (23) 14% (47) 59% (206) 18% (63) 3492012 Vote: Didn’t Vote 4% (17) 8% (31) 12% (48) 43% (173) 33% (135) 4034-Region: Northeast 3% (8) 5% (14) 10% (28) 60% (163) 22% (61) 2734-Region: Midwest 4% (12) 4% (12) 13% (37) 55% (156) 23% (65) 2824-Region: South 3% (13) 8% (43) 12% (59) 54% (274) 24% (122) 5104-Region: West 4% (13) 8% (25) 11% (33) 47% (138) 30% (88) 297


28







Adults 3% (45) 7% (94) 12% (157) 54% (731) 25% (335) 1363Watch TV: Every day 4% (28) 6% (43) 11% (87) 58% (438) 22% (165) 760Watch TV: Several times per week 3% (7) 11% (30) 11% (31) 54% (156) 22% (63) 287Watch TV: About once per week 1% (0) 9% (8) 17% (16) 28% (26) 46% (43) 93Watch TV: Several times per month 3% (2) 4% (2) 17% (9) 57% (32) 19% (10) 56Watch TV: Never 3% (3) 2% (2) 8% (7) 43% (40) 44% (40) 93Watch Movies: Every day 8% (21) 7% (19) 5% (15) 59% (164) 21% (58) 277Watch Movies: Several times per week 2% (7) 9% (36) 14% (54) 54% (209) 21% (80) 385Watch Movies: About once per week 1% (3) 6% (13) 16% (36) 52% (122) 25% (59) 233Watch Movies: Several times per month 2% (3) 9% (12) 9% (12) 55% (75) 25% (33) 135Watch Movies: About once per month 4% (5) 7% (8) 17% (20) 46% (55) 25% (30) 119Watch Movies: Less often than once per month 3% (3) 3% (3) 13% (12) 44% (42) 37% (36) 97Watch Movies: Never 3% (3) 2% (3) 6% (7) 55% (65) 34% (40) 118Watch Sporting Events: Every day 6% (7) 7% (8) 8% (8) 66% (71) 13% (14) 108Watch Sporting Events: Several times per week 4% (10) 9% (20) 13% (29) 50% (113) 24% (53) 225Watch Sporting Events: About once per week 1% (2) 6% (10) 11% (19) 56% (94) 25% (41) 166Watch Sporting Events: Several times per month 5% (6) 11% (16) 17% (23) 52% (71) 15% (21) 137Watch Sporting Events: About once per month 3% (3) 10% (9) 16% (14) 53% (44) 18% (15) 84Watch Sporting Events: Less often than once per month 2% (3) 6% (13) 13% (28) 57% (125) 23% (50) 220Watch Sporting Events: Never 3% (14) 4% (18) 9% (36) 51% (213) 33% (141) 422Cable TV: Currently subscribe 4% (38) 7% (68) 11% (113) 55% (563) 24% (249) 1031Cable TV: Subscribed in past 2% (4) 8% (18) 16% (34) 49% (106) 25% (54) 216Cable TV: Never subscribed 2% (3) 7% (8) 9% (10) 54% (62) 28% (33) 116Satellite TV: Currently subscribe 4% (18) 9% (42) 13% (60) 46% (218) 28% (131) 470Satellite TV: Subscribed in past 4% (12) 9% (25) 12% (34) 52% (146) 23% (64) 281Satellite TV: Never subscribed 3% (16) 4% (27) 10% (62) 60% (367) 23% (140) 611Streaming Services: Currently subscribe 4% (33) 7% (58) 12% (94) 52% (421) 26% (209) 816Streaming Services: Subscribed in past 3% (4) 16% (19) 12% (14) 47% (58) 22% (26) 121Streaming Services: Never subscribed 2% (8) 4% (16) 11% (48) 59% (253) 24% (100) 426



29

Table HR5_1






Adults 3% (45) 7% (94) 12% (157) 54% (731) 25% (335) 1363Film: An avid fan 5% (25) 9% (40) 10% (48) 58% (270) 18% (84) 467Film: A casual fan 2% (18) 6% (46) 12% (92) 53% (401) 26% (199) 755Film: Not a fan 2% (2) 6% (8) 12% (17) 43% (60) 37% (52) 141Television: An avid fan 4% (29) 6% (39) 11% (74) 60% (414) 20% (139) 695Television: A casual fan 3% (16) 7% (42) 13% (78) 49% (300) 28% (174) 610Television: Not a fan — (0) 23% (13) 8% (4) 31% (18) 39% (23) 58Music: An avid fan 3% (25) 8% (62) 11% (82) 56% (409) 21% (158) 736Music: A casual fan 3% (17) 5% (31) 12% (70) 52% (290) 27% (155) 562Music: Not a fan 4% (3) 2% (1) 9% (6) 50% (32) 35% (23) 65Fashion: An avid fan 6% (13) 6% (11) 12% (24) 53% (107) 23% (47) 202Fashion: A casual fan 4% (20) 6% (31) 10% (53) 59% (308) 20% (106) 518Fashion: Not a fan 2% (12) 8% (52) 12% (80) 49% (317) 28% (183) 643Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


30


Table HR5_2: And are you more or less likely to do the following in light of the coronavirus outbreak?Subscribe to cable or satellite TV





Adults 14% (311) 13% (278) 8% (181) 25% (551) 40% (879) 2200Gender: Male 16% (174) 13% (138) 8% (89) 24% (254) 38% (408) 1062Gender: Female 12% (137) 12% (141) 8% (92) 26% (297) 41% (471) 1138Age: 18-29 12% (56) 13% (63) 12% (59) 25% (122) 38% (186) 485Age: 30-44 14% (73) 11% (58) 8% (40) 25% (133) 42% (224) 528Age: 45-54 16% (52) 11% (36) 7% (25) 32% (107) 34% (113) 333Age: 55-64 15% (63) 14% (58) 4% (18) 24% (101) 43% (178) 417Age: 65+ 15% (66) 15% (64) 9% (39) 20% (89) 41% (179) 436Generation Z: 18-22 10% (26) 14% (34) 13% (32) 24% (61) 39% (100) 253Millennial: Age 23-38 13% (70) 13% (70) 10% (54) 25% (139) 40% (223) 556Generation X: Age 39-54 16% (85) 10% (52) 7% (38) 30% (162) 37% (200) 537Boomers: Age 55-73 14% (104) 16% (115) 7% (50) 23% (169) 41% (302) 739PID: Dem (no lean) 15% (123) 14% (116) 8% (64) 26% (218) 37% (304) 825PID: Ind (no lean) 11% (77) 11% (79) 8% (53) 26% (187) 44% (309) 706PID: Rep (no lean) 16% (110) 12% (83) 9% (64) 22% (146) 40% (266) 669PID/Gender: DemMen 17% (64) 16% (58) 6% (22) 31% (113) 30% (110) 366PID/Gender: DemWomen 13% (60) 13% (58) 9% (42) 23% (106) 42% (194) 460PID/Gender: Ind Men 13% (43) 11% (36) 9% (30) 23% (79) 44% (151) 339PID/Gender: Ind Women 9% (34) 12% (43) 6% (23) 30% (108) 43% (159) 367PID/Gender: Rep Men 19% (67) 12% (44) 10% (37) 18% (63) 41% (147) 357PID/Gender: Rep Women 14% (43) 13% (39) 9% (27) 27% (83) 38% (119) 312Ideo: Liberal (1-3) 16% (99) 13% (79) 10% (59) 25% (154) 37% (227) 618Ideo: Moderate (4) 14% (80) 15% (86) 8% (48) 26% (153) 37% (218) 584Ideo: Conservative (5-7) 15% (111) 13% (96) 8% (60) 25% (177) 39% (278) 722Educ: < College 13% (200) 11% (170) 8% (121) 26% (394) 42% (628) 1512Educ: Bachelors degree 16% (71) 16% (72) 9% (40) 25% (110) 34% (151) 444Educ: Post-grad 16% (39) 15% (37) 8% (20) 20% (48) 41% (100) 244Income: Under 50k 13% (152) 11% (128) 8% (97) 25% (296) 42% (498) 1171Income: 50k-100k 14% (104) 15% (105) 8% (58) 27% (195) 35% (254) 716Income: 100k+ 18% (55) 14% (45) 8% (25) 19% (60) 41% (127) 313Ethnicity: White 14% (239) 12% (210) 8% (132) 25% (427) 41% (714) 1722



31

Table HR5_2






Adults 14% (311) 13% (278) 8% (181) 25% (551) 40% (879) 2200Ethnicity: Hispanic 16% (55) 15% (51) 9% (33) 28% (98) 32% (113) 349Ethnicity: Afr. Am. 17% (47) 12% (33) 10% (26) 32% (86) 30% (82) 274Ethnicity: Other 12% (25) 18% (36) 11% (23) 19% (38) 40% (82) 204All Christian 15% (145) 15% (150) 8% (76) 24% (234) 39% (386) 991All Non-Christian 23% (22) 17% (16) 10% (10) 14% (14) 36% (35) 97Atheist 8% (10) 10% (12) 12% (14) 25% (30) 44% (53) 119Agnostic/Nothing in particular 13% (134) 10% (100) 8% (81) 28% (273) 41% (406) 993Religious Non-Protestant/Catholic 22% (26) 15% (18) 11% (14) 18% (21) 33% (40) 119Evangelical 14% (76) 12% (63) 7% (36) 25% (131) 42% (218) 524Non-Evangelical 15% (118) 15% (121) 8% (64) 26% (210) 37% (302) 815Community: Urban 16% (94) 12% (68) 9% (52) 25% (149) 38% (222) 585Community: Suburban 14% (134) 14% (141) 8% (74) 23% (230) 41% (402) 982Community: Rural 13% (82) 11% (69) 9% (55) 27% (172) 40% (255) 633Employ: Private Sector 15% (98) 14% (95) 8% (53) 24% (161) 38% (250) 656Employ: Government 10% (13) 19% (24) 11% (13) 32% (41) 29% (37) 127Employ: Self-Employed 19% (40) 13% (28) 11% (22) 25% (52) 32% (67) 209Employ: Homemaker 7% (8) 13% (15) 6% (7) 27% (32) 47% (56) 118Employ: Retired 15% (77) 14% (72) 8% (40) 24% (119) 39% (198) 505Employ: Unemployed 15% (43) 7% (19) 9% (25) 22% (61) 47% (131) 279Employ: Other 10% (18) 8% (15) 5% (9) 29% (54) 48% (91) 188Military HH: Yes 18% (79) 9% (37) 9% (39) 23% (100) 40% (172) 426Military HH: No 13% (232) 14% (241) 8% (142) 25% (452) 40% (707) 1774RD/WT: Right Direction 15% (129) 12% (103) 9% (78) 21% (174) 42% (349) 834RD/WT: Wrong Track 13% (181) 13% (175) 8% (103) 28% (377) 39% (530) 1366Trump Job Approve 16% (153) 13% (124) 9% (85) 23% (217) 40% (383) 961Trump Job Disapprove 13% (152) 13% (152) 8% (90) 27% (306) 38% (430) 1130Trump Job Strongly Approve 19% (106) 10% (58) 9% (48) 21% (119) 41% (226) 557Trump Job Somewhat Approve 11% (46) 16% (66) 9% (37) 24% (97) 39% (157) 404Trump Job Somewhat Disapprove 9% (26) 17% (46) 9% (24) 30% (82) 36% (99) 277Trump Job Strongly Disapprove 15% (125) 12% (106) 8% (66) 26% (224) 39% (331) 853


32







Adults 14% (311) 13% (278) 8% (181) 25% (551) 40% (879) 2200Favorable of Trump 16% (153) 13% (119) 9% (84) 22% (211) 40% (381) 948Unfavorable of Trump 13% (152) 13% (145) 8% (87) 28% (322) 38% (425) 1131Very Favorable of Trump 18% (108) 10% (60) 9% (50) 23% (134) 40% (232) 584Somewhat Favorable of Trump 13% (46) 16% (58) 9% (34) 21% (77) 41% (149) 364Somewhat Unfavorable of Trump 10% (23) 17% (37) 6% (14) 33% (72) 34% (74) 219Very Unfavorable of Trump 14% (129) 12% (109) 8% (73) 27% (250) 38% (350) 911#1 Issue: Economy 14% (87) 13% (83) 10% (67) 27% (170) 36% (232) 639#1 Issue: Security 16% (43) 11% (30) 9% (23) 23% (61) 41% (111) 268#1 Issue: Health Care 16% (80) 13% (68) 7% (37) 23% (120) 41% (209) 513#1 Issue: Medicare / Social Security 18% (53) 11% (33) 6% (18) 24% (72) 40% (119) 296#1 Issue: Women’s Issues 10% (11) 14% (15) 8% (8) 23% (24) 45% (48) 106#1 Issue: Education 15% (17) 11% (13) 10% (12) 30% (34) 34% (40) 116#1 Issue: Energy 10% (12) 15% (18) 5% (6) 26% (31) 43% (50) 118#1 Issue: Other 5% (8) 13% (18) 6% (9) 27% (39) 49% (70) 1442018 House Vote: Democrat 16% (126) 14% (112) 8% (63) 25% (194) 36% (279) 7732018 House Vote: Republican 16% (106) 14% (92) 10% (62) 22% (140) 38% (242) 6412018 House Vote: Someone else 12% (11) 6% (5) 10% (8) 20% (17) 52% (44) 852016 Vote: Hillary Clinton 15% (102) 14% (96) 8% (52) 27% (184) 36% (247) 6822016 Vote: Donald Trump 18% (125) 14% (99) 9% (62) 22% (154) 38% (267) 7062016 Vote: Other 7% (10) 16% (22) 12% (17) 25% (34) 40% (54) 1372016 Vote: Didn’t Vote 11% (73) 9% (61) 7% (50) 27% (180) 46% (307) 671Voted in 2014: Yes 15% (203) 15% (194) 8% (104) 24% (312) 38% (499) 1312Voted in 2014: No 12% (108) 9% (84) 9% (77) 27% (239) 43% (380) 8882012 Vote: Barack Obama 16% (138) 14% (117) 7% (61) 25% (211) 38% (319) 8462012 Vote: Mitt Romney 15% (74) 13% (65) 8% (42) 24% (115) 39% (193) 4892012 Vote: Other 7% (5) 8% (6) 10% (8) 22% (17) 54% (42) 772012 Vote: Didn’t Vote 12% (93) 11% (87) 9% (70) 26% (206) 42% (325) 781



33

Table HR5_2






Adults 14% (311) 13% (278) 8% (181) 25% (551) 40% (879) 22004-Region: Northeast 18% (71) 12% (49) 9% (34) 22% (86) 39% (153) 3944-Region: Midwest 12% (57) 13% (62) 8% (38) 25% (116) 41% (190) 4624-Region: South 13% (111) 12% (99) 8% (67) 26% (216) 40% (332) 8244-Region: West 14% (72) 13% (68) 8% (42) 26% (133) 39% (204) 520Watch TV: Every day 20% (220) 13% (148) 7% (80) 24% (271) 36% (408) 1127Watch TV: Several times per week 9% (42) 17% (81) 10% (49) 26% (126) 39% (190) 488Watch TV: About once per week 11% (16) 13% (19) 13% (20) 20% (29) 44% (65) 149Watch TV: Several times per month 7% (8) 13% (13) 11% (12) 26% (28) 43% (45) 106Watch TV: About once per month 8% (6) 10% (8) 14% (11) 43% (33) 25% (19) 76Watch TV: Less often than once per month 7% (6) 3% (3) 5% (4) 29% (24) 55% (45) 82Watch TV: Never 7% (13) 4% (7) 3% (5) 24% (41) 62% (107) 172Watch Movies: Every day 27% (126) 13% (59) 8% (38) 24% (113) 27% (124) 461Watch Movies: Several times per week 14% (79) 13% (77) 8% (46) 26% (150) 39% (229) 581Watch Movies: About once per week 9% (33) 20% (74) 8% (29) 20% (74) 42% (151) 361Watch Movies: Several times per month 9% (20) 9% (21) 11% (25) 31% (72) 40% (91) 229Watch Movies: About once per month 10% (20) 10% (21) 11% (23) 29% (59) 39% (80) 204Watch Movies: Less often than once per month 9% (15) 8% (14) 8% (13) 24% (42) 51% (87) 171Watch Movies: Never 9% (17) 6% (11) 3% (6) 22% (43) 60% (116) 194Watch Sporting Events: Every day 29% (44) 20% (30) 9% (13) 18% (28) 24% (37) 152Watch Sporting Events: Several times per week 20% (59) 16% (45) 11% (31) 18% (52) 35% (103) 290Watch Sporting Events: About once per week 22% (54) 17% (41) 11% (28) 17% (42) 33% (80) 245Watch Sporting Events: Several times per month 11% (22) 16% (32) 10% (19) 30% (58) 33% (65) 195Watch Sporting Events: About once per month 11% (17) 14% (21) 8% (12) 28% (42) 39% (59) 150Watch Sporting Events: Less often than once per month 10% (38) 14% (51) 8% (31) 29% (107) 39% (145) 371Watch Sporting Events: Never 10% (77) 7% (58) 6% (47) 28% (223) 49% (391) 797Cable TV: Currently subscribe 19% (200) 16% (162) 6% (61) 19% (198) 40% (411) 1031Cable TV: Subscribed in past 9% (70) 11% (83) 11% (86) 31% (239) 38% (293) 771Cable TV: Never subscribed 10% (41) 8% (33) 8% (34) 29% (115) 44% (175) 398


34







Adults 14% (311) 13% (278) 8% (181) 25% (551) 40% (879) 2200Satellite TV: Currently subscribe 17% (79) 13% (62) 10% (49) 22% (101) 38% (179) 470Satellite TV: Subscribed in past 12% (77) 14% (92) 9% (57) 29% (189) 37% (240) 656Satellite TV: Never subscribed 14% (155) 12% (124) 7% (74) 24% (261) 43% (459) 1074Streaming Services: Currently subscribe 13% (165) 11% (147) 9% (112) 29% (380) 39% (512) 1316Streaming Services: Subscribed in past 18% (41) 20% (45) 13% (30) 16% (38) 33% (78) 232Streaming Services: Never subscribed 16% (105) 13% (86) 6% (39) 21% (134) 44% (289) 652Film: An avid fan 20% (148) 15% (113) 8% (56) 25% (185) 32% (233) 736Film: A casual fan 10% (126) 12% (154) 9% (110) 26% (317) 43% (529) 1237Film: Not a fan 16% (36) 5% (11) 6% (14) 22% (50) 51% (116) 227Television: An avid fan 20% (210) 13% (138) 7% (73) 24% (251) 34% (354) 1026Television: A casual fan 9% (92) 13% (130) 10% (99) 25% (260) 43% (447) 1028Television: Not a fan 5% (8) 7% (10) 6% (9) 28% (40) 54% (78) 146Music: An avid fan 17% (205) 13% (155) 8% (95) 26% (316) 36% (428) 1198Music: A casual fan 10% (90) 13% (119) 9% (78) 24% (217) 44% (403) 907Music: Not a fan 17% (16) 5% (4) 8% (8) 20% (19) 51% (48) 95Fashion: An avid fan 22% (74) 14% (48) 11% (36) 26% (89) 28% (94) 342Fashion: A casual fan 16% (131) 13% (110) 7% (59) 22% (185) 42% (347) 832Fashion: Not a fan 10% (105) 12% (120) 8% (85) 27% (277) 43% (438) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



35

Table HR6_1

Table HR6_1: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Net ix

DemographicI currentlysubscribe

I currentlyshare a

password onthis account

I havesubscribed inthe past, butnot now

I have heard ofthis, but have

neversubscribed

I have neverheard of this Total N

Adults 52% (1146) 7% (161) 11% (252) 25% (559) 4% (81) 2200Gender: Male 54% (569) 5% (58) 11% (112) 27% (286) 3% (37) 1062Gender: Female 51% (577) 9% (103) 12% (141) 24% (273) 4% (45) 1138Age: 18-29 65% (315) 15% (72) 7% (33) 9% (41) 5% (24) 485Age: 30-44 65% (342) 4% (21) 14% (76) 12% (61) 5% (27) 528Age: 45-54 54% (180) 5% (18) 14% (48) 25% (82) 2% (5) 333Age: 55-64 41% (172) 6% (24) 14% (57) 37% (155) 2% (10) 417Age: 65+ 31% (137) 6% (26) 9% (39) 50% (219) 4% (16) 436Generation Z: 18-22 61% (154) 15% (39) 7% (19) 10% (26) 6% (16) 253Millennial: Age 23-38 69% (386) 8% (46) 9% (50) 9% (51) 4% (23) 556Generation X: Age 39-54 55% (297) 5% (27) 16% (88) 20% (107) 3% (17) 537Boomers: Age 55-73 38% (281) 6% (42) 12% (89) 42% (308) 3% (19) 739PID: Dem (no lean) 56% (466) 8% (68) 9% (77) 24% (194) 2% (20) 825PID: Ind (no lean) 52% (364) 8% (56) 13% (91) 23% (163) 5% (33) 706PID: Rep (no lean) 47% (316) 6% (37) 13% (85) 30% (202) 4% (29) 669PID/Gender: DemMen 57% (207) 8% (28) 7% (27) 27% (99) 1% (5) 366PID/Gender: DemWomen 56% (259) 9% (41) 11% (50) 21% (95) 3% (14) 460PID/Gender: Ind Men 53% (179) 5% (16) 12% (41) 26% (88) 5% (15) 339PID/Gender: Ind Women 51% (185) 11% (39) 14% (50) 20% (75) 5% (17) 367PID/Gender: Rep Men 51% (184) 4% (14) 12% (44) 28% (99) 4% (16) 357PID/Gender: Rep Women 42% (132) 7% (23) 13% (41) 33% (103) 4% (13) 312Ideo: Liberal (1-3) 60% (371) 9% (53) 10% (61) 18% (114) 3% (18) 618Ideo: Moderate (4) 52% (302) 6% (37) 12% (69) 28% (161) 3% (15) 584Ideo: Conservative (5-7) 48% (345) 5% (37) 12% (84) 32% (235) 3% (22) 722Educ: < College 50% (753) 8% (122) 13% (194) 26% (389) 4% (55) 1512Educ: Bachelors degree 56% (250) 5% (24) 9% (39) 27% (119) 3% (12) 444Educ: Post-grad 59% (144) 6% (15) 8% (20) 21% (51) 6% (15) 244


36




I currentlyshare a




neversubscribed


Adults 52% (1146) 7% (161) 11% (252) 25% (559) 4% (81) 2200Income: Under 50k 46% (534) 8% (89) 14% (168) 28% (324) 5% (57) 1171Income: 50k-100k 57% (411) 7% (52) 9% (65) 24% (169) 3% (19) 716Income: 100k+ 65% (202) 7% (20) 6% (19) 21% (66) 2% (5) 313Ethnicity: White 51% (880) 7% (126) 11% (191) 27% (471) 3% (54) 1722Ethnicity: Hispanic 63% (220) 9% (30) 8% (27) 13% (47) 7% (26) 349Ethnicity: Afr. Am. 56% (155) 7% (19) 14% (39) 18% (49) 5% (13) 274Ethnicity: Other 55% (111) 8% (17) 11% (22) 19% (39) 7% (14) 204All Christian 47% (469) 7% (68) 12% (116) 31% (306) 3% (32) 991All Non-Christian 59% (58) 5% (5) 5% (5) 23% (22) 8% (8) 97Atheist 56% (66) 12% (14) 11% (13) 14% (17) 7% (9) 119Agnostic/Nothing in particular 56% (553) 7% (73) 12% (120) 22% (214) 3% (33) 993Religious Non-Protestant/Catholic 59% (70) 5% (6) 7% (9) 22% (26) 7% (8) 119Evangelical 45% (234) 8% (41) 12% (62) 32% (167) 4% (19) 524Non-Evangelical 51% (418) 7% (58) 12% (97) 27% (223) 2% (20) 815Community: Urban 57% (332) 6% (33) 12% (70) 21% (125) 4% (25) 585Community: Suburban 56% (546) 8% (78) 12% (114) 23% (223) 2% (20) 982Community: Rural 42% (269) 8% (50) 11% (68) 33% (211) 6% (36) 633Employ: Private Sector 59% (388) 6% (40) 12% (82) 19% (124) 3% (23) 656Employ: Government 64% (81) 8% (10) 8% (11) 19% (24) 1% (1) 127Employ: Self-Employed 55% (115) 7% (14) 12% (25) 24% (49) 3% (7) 209Employ: Homemaker 63% (75) 5% (6) 9% (10) 20% (24) 3% (4) 118Employ: Retired 35% (176) 5% (26) 10% (48) 47% (238) 4% (18) 505Employ: Unemployed 49% (136) 10% (29) 17% (47) 19% (54) 4% (12) 279Employ: Other 51% (95) 8% (15) 13% (25) 22% (42) 6% (11) 188Military HH: Yes 52% (221) 7% (29) 8% (33) 30% (128) 4% (17) 426Military HH: No 52% (926) 7% (132) 12% (220) 24% (431) 4% (65) 1774RD/WT: Right Direction 46% (387) 6% (47) 13% (109) 30% (249) 5% (42) 834RD/WT: Wrong Track 56% (759) 8% (114) 11% (144) 23% (310) 3% (40) 1366



37

Table HR6_1



I currentlyshare a




neversubscribed


Adults 52% (1146) 7% (161) 11% (252) 25% (559) 4% (81) 2200Trump Job Approve 48% (460) 6% (54) 13% (124) 30% (286) 4% (36) 961Trump Job Disapprove 57% (639) 8% (94) 9% (106) 23% (261) 3% (29) 1130Trump Job Strongly Approve 44% (246) 5% (28) 13% (73) 32% (180) 5% (30) 557Trump Job Somewhat Approve 53% (214) 7% (26) 13% (51) 26% (106) 2% (6) 404Trump Job Somewhat Disapprove 62% (171) 8% (21) 9% (24) 20% (56) 2% (5) 277Trump Job Strongly Disapprove 55% (468) 9% (73) 10% (82) 24% (205) 3% (24) 853Favorable of Trump 47% (446) 6% (52) 13% (123) 31% (290) 4% (37) 948Unfavorable of Trump 57% (649) 8% (95) 10% (110) 23% (255) 2% (22) 1131Very Favorable of Trump 46% (267) 5% (27) 13% (75) 32% (189) 4% (26) 584Somewhat Favorable of Trump 49% (180) 7% (25) 13% (47) 28% (101) 3% (11) 364Somewhat Unfavorable of Trump 60% (132) 9% (21) 8% (18) 21% (45) 1% (3) 219Very Unfavorable of Trump 57% (516) 8% (74) 10% (93) 23% (209) 2% (19) 911#1 Issue: Economy 61% (391) 6% (38) 10% (65) 20% (126) 3% (19) 639#1 Issue: Security 47% (127) 5% (14) 13% (34) 34% (90) 1% (3) 268#1 Issue: Health Care 53% (272) 7% (37) 11% (55) 26% (133) 3% (16) 513#1 Issue: Medicare / Social Security 33% (98) 5% (15) 13% (40) 44% (129) 5% (14) 296#1 Issue: Women’s Issues 52% (56) 16% (17) 13% (14) 10% (10) 9% (10) 106#1 Issue: Education 58% (68) 16% (19) 12% (13) 8% (10) 6% (6) 116#1 Issue: Energy 55% (65) 8% (9) 10% (12) 22% (26) 4% (5) 118#1 Issue: Other 48% (70) 8% (11) 14% (20) 24% (35) 6% (9) 1442018 House Vote: Democrat 55% (428) 7% (51) 9% (73) 25% (196) 3% (25) 7732018 House Vote: Republican 49% (315) 4% (24) 11% (73) 33% (210) 3% (19) 6412018 House Vote: Someone else 49% (41) 11% (9) 11% (10) 23% (20) 6% (5) 852016 Vote: Hillary Clinton 54% (371) 7% (44) 9% (65) 26% (178) 3% (23) 6822016 Vote: Donald Trump 47% (333) 5% (33) 12% (86) 33% (230) 3% (24) 7062016 Vote: Other 56% (77) 6% (8) 13% (18) 23% (32) 1% (2) 1372016 Vote: Didn’t Vote 54% (362) 11% (75) 13% (84) 18% (119) 5% (31) 671


38




I currentlyshare a




neversubscribed


Adults 52% (1146) 7% (161) 11% (252) 25% (559) 4% (81) 2200Voted in 2014: Yes 50% (660) 5% (65) 11% (146) 30% (396) 3% (46) 1312Voted in 2014: No 55% (486) 11% (96) 12% (106) 18% (163) 4% (36) 8882012 Vote: Barack Obama 52% (439) 5% (45) 12% (102) 28% (234) 3% (26) 8462012 Vote: Mitt Romney 48% (233) 5% (23) 12% (58) 31% (154) 4% (22) 4892012 Vote: Other 41% (31) 7% (6) 11% (9) 38% (29) 3% (2) 772012 Vote: Didn’t Vote 56% (441) 11% (84) 11% (84) 18% (141) 4% (32) 7814-Region: Northeast 52% (207) 6% (25) 12% (49) 24% (95) 5% (19) 3944-Region: Midwest 46% (215) 7% (32) 12% (57) 32% (148) 2% (10) 4624-Region: South 53% (434) 8% (62) 12% (96) 25% (205) 3% (26) 8244-Region: West 56% (291) 8% (42) 10% (50) 21% (111) 5% (26) 520Watch TV: Every day 56% (634) 7% (76) 10% (114) 25% (277) 2% (27) 1127Watch TV: Several times per week 59% (286) 7% (32) 11% (52) 21% (105) 3% (13) 488Watch TV: About once per week 51% (75) 8% (12) 16% (24) 19% (28) 6% (10) 149Watch TV: Several times per month 47% (50) 15% (16) 13% (14) 22% (23) 2% (2) 106Watch TV: About once per month 49% (38) 9% (7) 17% (13) 24% (19) — (0) 76Watch TV: Less often than once per month 30% (24) 8% (6) 27% (22) 35% (29) 1% (1) 82Watch TV: Never 23% (39) 7% (12) 7% (13) 46% (79) 17% (29) 172Watch Movies: Every day 68% (314) 5% (24) 10% (46) 13% (61) 3% (14) 461Watch Movies: Several times per week 58% (336) 7% (40) 12% (67) 22% (125) 2% (13) 581Watch Movies: About once per week 57% (207) 7% (25) 10% (35) 23% (83) 3% (11) 361Watch Movies: Several times per month 51% (117) 11% (26) 15% (34) 22% (51) — (1) 229Watch Movies: About once per month 48% (98) 10% (20) 10% (20) 32% (65) 1% (2) 204Watch Movies: Less often than once per month 30% (51) 10% (16) 15% (26) 41% (70) 5% (8) 171Watch Movies: Never 12% (23) 5% (10) 13% (25) 53% (103) 17% (33) 194



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Table HR6_1



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Adults 52% (1146) 7% (161) 11% (252) 25% (559) 4% (81) 2200Watch Sporting Events: Every day 61% (92) 4% (6) 12% (18) 19% (30) 4% (5) 152Watch Sporting Events: Several times per week 63% (184) 3% (10) 7% (20) 23% (67) 3% (9) 290Watch Sporting Events: About once per week 52% (127) 4% (9) 13% (31) 27% (67) 4% (11) 245Watch Sporting Events: Several times per month 53% (102) 10% (19) 9% (18) 26% (51) 3% (5) 195Watch Sporting Events: About once per month 52% (79) 15% (23) 7% (11) 22% (32) 4% (5) 150Watch Sporting Events: Less often than once per month 49% (182) 10% (37) 11% (40) 29% (109) 1% (3) 371Watch Sporting Events: Never 48% (380) 7% (57) 14% (114) 25% (203) 5% (43) 797Cable TV: Currently subscribe 53% (548) 7% (76) 10% (101) 27% (276) 3% (31) 1031Cable TV: Subscribed in past 55% (424) 8% (60) 13% (101) 21% (159) 3% (26) 771Cable TV: Never subscribed 44% (174) 6% (25) 13% (51) 31% (124) 6% (24) 398Satellite TV: Currently subscribe 52% (247) 4% (20) 11% (51) 27% (128) 5% (24) 470Satellite TV: Subscribed in past 59% (384) 9% (58) 13% (88) 17% (109) 2% (16) 656Satellite TV: Never subscribed 48% (516) 8% (83) 11% (114) 30% (321) 4% (41) 1074Streaming Services: Currently subscribe 73% (958) 8% (111) 8% (103) 9% (118) 2% (27) 1316Streaming Services: Subscribed in past 32% (74) 10% (24) 33% (76) 22% (51) 3% (7) 232Streaming Services: Never subscribed 17% (114) 4% (27) 11% (74) 60% (390) 7% (48) 652Film: An avid fan 65% (477) 6% (44) 11% (82) 16% (118) 2% (14) 736Film: A casual fan 48% (599) 8% (104) 12% (149) 28% (349) 3% (37) 1237Film: Not a fan 31% (70) 6% (13) 9% (22) 41% (93) 14% (31) 227Television: An avid fan 55% (568) 6% (62) 12% (121) 24% (250) 2% (25) 1026Television: A casual fan 51% (524) 8% (80) 11% (114) 27% (276) 3% (34) 1028Television: Not a fan 37% (54) 13% (19) 12% (17) 23% (33) 15% (22) 146Music: An avid fan 61% (733) 7% (89) 11% (128) 18% (221) 2% (28) 1198Music: A casual fan 43% (390) 8% (70) 13% (114) 33% (301) 3% (32) 907Music: Not a fan 25% (24) 2% (2) 11% (11) 38% (37) 23% (22) 95Fashion: An avid fan 64% (220) 7% (26) 9% (32) 16% (55) 3% (9) 342Fashion: A casual fan 55% (458) 7% (60) 12% (102) 23% (187) 3% (25) 832Fashion: Not a fan 46% (468) 7% (75) 12% (118) 31% (317) 5% (47) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


40


Table HR6_2: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Amazon Prime Video


I currentlyshare a




neversubscribed





41

Table HR6_2



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42




I currentlyshare a




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43

Table HR6_2



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Adults 38% (838) 6% (123) 10% (212) 38% (836) 9% (191) 2200Voted in 2014: Yes 41% (542) 4% (55) 8% (100) 40% (524) 7% (91) 1312Voted in 2014: No 33% (296) 8% (69) 13% (112) 35% (311) 11% (100) 8882012 Vote: Barack Obama 40% (340) 5% (43) 9% (79) 39% (329) 7% (55) 8462012 Vote: Mitt Romney 41% (198) 3% (16) 5% (27) 42% (207) 8% (41) 4892012 Vote: Other 44% (34) 4% (3) 7% (5) 43% (33) 2% (2) 772012 Vote: Didn’t Vote 33% (260) 8% (61) 13% (101) 34% (266) 12% (93) 7814-Region: Northeast 41% (162) 7% (29) 8% (33) 35% (136) 9% (35) 3944-Region: Midwest 35% (161) 4% (20) 9% (41) 42% (195) 10% (45) 4624-Region: South 38% (316) 5% (44) 10% (81) 38% (313) 9% (71) 8244-Region: West 38% (200) 6% (31) 11% (57) 37% (192) 8% (40) 520Watch TV: Every day 41% (460) 6% (71) 8% (94) 36% (410) 8% (91) 1127Watch TV: Several times per week 45% (220) 5% (25) 13% (61) 33% (161) 4% (21) 488Watch TV: About once per week 37% (55) 3% (5) 6% (9) 40% (59) 14% (21) 149Watch TV: Several times per month 40% (43) 3% (4) 17% (18) 31% (33) 8% (9) 106Watch TV: About once per month 23% (17) 6% (5) 18% (14) 50% (38) 3% (2) 76Watch TV: Less often than once per month 14% (11) 11% (9) 8% (7) 62% (51) 5% (4) 82Watch TV: Never 19% (33) 3% (5) 5% (9) 48% (83) 25% (43) 172Watch Movies: Every day 48% (220) 8% (35) 12% (54) 26% (118) 7% (34) 461Watch Movies: Several times per week 41% (238) 5% (27) 11% (64) 37% (217) 6% (35) 581Watch Movies: About once per week 42% (153) 6% (23) 10% (36) 35% (125) 7% (24) 361Watch Movies: Several times per month 39% (89) 6% (13) 10% (22) 41% (94) 5% (10) 229Watch Movies: About once per month 33% (67) 7% (14) 6% (12) 47% (97) 7% (14) 204Watch Movies: Less often than once per month 27% (46) 5% (9) 5% (9) 53% (91) 10% (16) 171Watch Movies: Never 13% (25) 2% (3) 8% (15) 49% (94) 29% (56) 194


44




I currentlyshare a




neversubscribed





45

Table HR6_3

Table HR6_3: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Hulu


I currentlyshare a




neversubscribed




46




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Table HR6_3



I currentlyshare a




neversubscribed




48




I currentlyshare a




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Adults 29% (634) 4% (99) 15% (323) 46% (1004) 6% (140) 2200Voted in 2014: Yes 28% (362) 4% (48) 12% (153) 51% (672) 6% (76) 1312Voted in 2014: No 31% (272) 6% (50) 19% (170) 37% (331) 7% (64) 8882012 Vote: Barack Obama 29% (243) 3% (29) 15% (124) 48% (403) 6% (48) 8462012 Vote: Mitt Romney 24% (119) 3% (15) 10% (47) 57% (278) 6% (29) 4892012 Vote: Other 26% (20) 2% (2) 18% (14) 48% (37) 6% (5) 772012 Vote: Didn’t Vote 32% (251) 6% (50) 18% (138) 37% (285) 7% (58) 7814-Region: Northeast 27% (107) 4% (16) 14% (56) 47% (186) 7% (27) 3944-Region: Midwest 27% (125) 5% (25) 14% (65) 48% (222) 5% (25) 4624-Region: South 30% (246) 4% (32) 14% (116) 46% (381) 6% (49) 8244-Region: West 30% (156) 5% (26) 16% (85) 41% (215) 7% (38) 520Watch TV: Every day 34% (381) 4% (43) 14% (155) 44% (496) 5% (52) 1127Watch TV: Several times per week 33% (162) 6% (30) 14% (66) 42% (207) 5% (23) 488Watch TV: About once per week 21% (32) 6% (8) 21% (32) 45% (66) 7% (11) 149Watch TV: Several times per month 24% (25) 6% (6) 16% (17) 49% (52) 5% (5) 106Watch TV: About once per month 10% (8) 8% (6) 35% (27) 41% (31) 5% (4) 76Watch TV: Less often than once per month 10% (8) 4% (3) 23% (19) 62% (50) 2% (2) 82Watch TV: Never 10% (18) 1% (2) 5% (8) 59% (101) 25% (43) 172Watch Movies: Every day 43% (197) 4% (20) 17% (79) 30% (139) 5% (25) 461Watch Movies: Several times per week 30% (172) 4% (22) 16% (92) 46% (268) 5% (27) 581Watch Movies: About once per week 30% (110) 5% (19) 13% (48) 46% (167) 5% (17) 361Watch Movies: Several times per month 28% (64) 6% (14) 14% (32) 49% (111) 4% (8) 229Watch Movies: About once per month 23% (48) 5% (9) 21% (42) 46% (94) 5% (10) 204Watch Movies: Less often than once per month 17% (29) 7% (12) 14% (24) 57% (98) 5% (9) 171Watch Movies: Never 7% (14) 1% (3) 4% (7) 66% (127) 22% (43) 194



49

Table HR6_3



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neversubscribed


Adults 29% (634) 4% (99) 15% (323) 46% (1004) 6% (140) 2200Watch Sporting Events: Every day 38% (58) 3% (5) 10% (15) 43% (65) 6% (10) 152Watch Sporting Events: Several times per week 33% (97) 4% (12) 10% (28) 48% (138) 5% (14) 290Watch Sporting Events: About once per week 30% (73) 3% (8) 16% (40) 44% (107) 7% (17) 245Watch Sporting Events: Several times per month 32% (63) 5% (10) 11% (21) 48% (93) 4% (7) 195Watch Sporting Events: About once per month 26% (40) 7% (10) 15% (22) 47% (71) 5% (8) 150Watch Sporting Events: Less often than once per month 26% (95) 6% (21) 19% (70) 46% (172) 4% (14) 371Watch Sporting Events: Never 26% (209) 4% (33) 16% (128) 45% (357) 9% (71) 797Cable TV: Currently subscribe 26% (264) 4% (44) 12% (127) 52% (535) 6% (60) 1031Cable TV: Subscribed in past 35% (269) 5% (39) 20% (153) 35% (273) 5% (37) 771Cable TV: Never subscribed 25% (101) 4% (16) 11% (43) 49% (196) 11% (43) 398Satellite TV: Currently subscribe 25% (116) 3% (16) 13% (62) 51% (241) 8% (36) 470Satellite TV: Subscribed in past 36% (235) 6% (38) 19% (125) 35% (227) 5% (31) 656Satellite TV: Never subscribed 26% (282) 4% (45) 13% (136) 50% (537) 7% (73) 1074Streaming Services: Currently subscribe 41% (538) 6% (75) 17% (224) 33% (429) 4% (50) 1316Streaming Services: Subscribed in past 17% (39) 5% (11) 25% (57) 45% (104) 9% (20) 232Streaming Services: Never subscribed 9% (57) 2% (13) 6% (42) 72% (470) 11% (70) 652Film: An avid fan 37% (275) 4% (29) 18% (133) 35% (259) 5% (39) 736Film: A casual fan 26% (325) 5% (67) 14% (175) 50% (613) 5% (57) 1237Film: Not a fan 15% (33) 1% (3) 6% (15) 58% (132) 19% (44) 227Television: An avid fan 33% (339) 4% (45) 12% (126) 45% (458) 6% (59) 1026Television: A casual fan 27% (278) 4% (41) 17% (173) 47% (482) 5% (54) 1028Television: Not a fan 12% (17) 9% (13) 17% (25) 44% (64) 19% (27) 146Music: An avid fan 34% (408) 5% (59) 16% (196) 40% (476) 5% (59) 1198Music: A casual fan 23% (213) 4% (40) 13% (122) 52% (474) 6% (58) 907Music: Not a fan 13% (13) — (0) 5% (5) 57% (54) 24% (23) 95Fashion: An avid fan 34% (117) 6% (21) 18% (61) 35% (120) 7% (23) 342Fashion: A casual fan 32% (267) 5% (41) 14% (116) 44% (366) 5% (41) 832Fashion: Not a fan 24% (249) 4% (36) 14% (146) 50% (518) 7% (76) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


50


Table HR6_4: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Sling Orange


I currentlyshare a




neversubscribed


Adults 2% (39) 1% (26) 3% (70) 34% (738) 60% (1327) 2200Gender: Male 2% (22) 1% (16) 4% (45) 38% (401) 54% (578) 1062Gender: Female 1% (17) 1% (10) 2% (25) 30% (337) 66% (750) 1138Age: 18-29 1% (7) 2% (11) 4% (18) 29% (140) 64% (309) 485Age: 30-44 4% (20) 1% (6) 5% (26) 37% (197) 53% (278) 528Age: 45-54 1% (3) 1% (2) 3% (9) 35% (118) 60% (201) 333Age: 55-64 2% (9) 1% (3) 3% (11) 37% (155) 57% (240) 417Age: 65+ — (1) 1% (3) 1% (6) 29% (128) 69% (299) 436Generation Z: 18-22 1% (3) 3% (7) 4% (11) 26% (66) 66% (167) 253Millennial: Age 23-38 3% (16) 2% (10) 4% (23) 35% (196) 56% (310) 556Generation X: Age 39-54 2% (11) — (2) 4% (20) 36% (193) 58% (311) 537Boomers: Age 55-73 1% (9) 1% (6) 2% (16) 34% (251) 62% (457) 739PID: Dem (no lean) 2% (13) 1% (8) 3% (28) 34% (282) 60% (495) 825PID: Ind (no lean) 2% (12) 1% (4) 4% (26) 34% (240) 60% (424) 706PID: Rep (no lean) 2% (14) 2% (14) 2% (16) 32% (216) 61% (409) 669PID/Gender: DemMen 3% (10) 1% (5) 4% (16) 38% (138) 54% (197) 366PID/Gender: DemWomen 1% (4) 1% (3) 3% (12) 31% (144) 65% (297) 460PID/Gender: Ind Men 2% (5) 1% (2) 6% (19) 41% (138) 51% (174) 339PID/Gender: Ind Women 2% (7) — (1) 2% (7) 28% (102) 68% (250) 367PID/Gender: Rep Men 2% (7) 2% (8) 3% (10) 35% (125) 58% (206) 357PID/Gender: Rep Women 2% (6) 2% (6) 2% (6) 29% (91) 65% (203) 312Ideo: Liberal (1-3) 2% (14) 2% (11) 5% (29) 34% (212) 57% (351) 618Ideo: Moderate (4) 1% (8) 1% (6) 3% (19) 34% (201) 60% (351) 584Ideo: Conservative (5-7) 2% (13) — (3) 2% (16) 34% (242) 62% (448) 722Educ: < College 1% (22) 1% (20) 3% (45) 33% (500) 61% (925) 1512Educ: Bachelors degree 2% (10) 1% (4) 3% (15) 37% (166) 56% (249) 444Educ: Post-grad 3% (7) 1% (2) 4% (9) 29% (72) 63% (153) 244



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Table HR6_4



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Adults 2% (39) 1% (26) 3% (70) 34% (738) 60% (1327) 2200Income: Under 50k 2% (18) 1% (12) 4% (44) 32% (375) 62% (723) 1171Income: 50k-100k 2% (12) 2% (11) 3% (21) 36% (255) 58% (418) 716Income: 100k+ 3% (9) 1% (3) 2% (5) 35% (108) 60% (187) 313Ethnicity: White 2% (29) — (8) 3% (52) 33% (573) 62% (1060) 1722Ethnicity: Hispanic 3% (11) 3% (11) 2% (8) 31% (109) 60% (211) 349Ethnicity: Afr. Am. 2% (5) 5% (15) 4% (11) 35% (97) 54% (147) 274Ethnicity: Other 3% (5) 2% (3) 3% (7) 33% (68) 59% (120) 204All Christian 3% (27) 1% (9) 3% (26) 33% (329) 61% (600) 991All Non-Christian 2% (2) 5% (5) 4% (4) 28% (27) 61% (59) 97Atheist 1% (2) — (0) 5% (6) 29% (35) 64% (76) 119Agnostic/Nothing in particular 1% (9) 1% (12) 3% (34) 35% (347) 60% (591) 993Religious Non-Protestant/Catholic 3% (3) 4% (5) 3% (4) 25% (29) 65% (77) 119Evangelical 3% (15) 1% (7) 4% (20) 36% (190) 56% (293) 524Non-Evangelical 2% (15) 1% (4) 3% (21) 34% (273) 61% (501) 815Community: Urban 2% (13) 2% (9) 3% (20) 33% (195) 60% (348) 585Community: Suburban 2% (20) 1% (12) 2% (22) 35% (341) 60% (588) 982Community: Rural 1% (7) 1% (5) 5% (29) 32% (201) 62% (392) 633Employ: Private Sector 3% (19) 1% (5) 4% (24) 39% (258) 53% (351) 656Employ: Government 2% (3) — (0) 4% (5) 31% (40) 63% (80) 127Employ: Self-Employed 1% (3) 3% (7) 5% (11) 36% (75) 54% (114) 209Employ: Homemaker 4% (4) — (0) 1% (2) 32% (38) 63% (74) 118Employ: Retired 1% (3) 1% (5) 2% (10) 32% (163) 64% (324) 505Employ: Unemployed 2% (4) — (0) 4% (11) 32% (88) 63% (176) 279Employ: Other 1% (2) 3% (5) 3% (6) 25% (48) 67% (127) 188Military HH: Yes 2% (8) 2% (9) 3% (13) 33% (141) 60% (256) 426Military HH: No 2% (31) 1% (17) 3% (57) 34% (597) 60% (1072) 1774RD/WT: Right Direction 2% (17) 2% (16) 2% (16) 36% (302) 58% (483) 834RD/WT: Wrong Track 2% (22) 1% (10) 4% (54) 32% (436) 62% (844) 1366


52




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Adults 2% (39) 1% (26) 3% (70) 34% (738) 60% (1327) 2200Trump Job Approve 2% (18) 1% (11) 3% (27) 34% (330) 60% (574) 961Trump Job Disapprove 2% (21) 1% (9) 4% (40) 34% (389) 59% (670) 1130Trump Job Strongly Approve 2% (12) 2% (9) 3% (15) 34% (187) 60% (334) 557Trump Job Somewhat Approve 1% (6) 1% (2) 3% (11) 36% (144) 60% (241) 404Trump Job Somewhat Disapprove 3% (8) 1% (2) 3% (8) 34% (93) 60% (165) 277Trump Job Strongly Disapprove 2% (14) 1% (7) 4% (31) 35% (296) 59% (505) 853Favorable of Trump 2% (18) 2% (16) 3% (27) 34% (324) 59% (562) 948Unfavorable of Trump 2% (19) 1% (7) 3% (39) 34% (381) 61% (684) 1131Very Favorable of Trump 2% (9) 2% (13) 3% (16) 34% (196) 60% (351) 584Somewhat Favorable of Trump 3% (9) 1% (4) 3% (11) 35% (129) 58% (211) 364Somewhat Unfavorable of Trump 2% (5) 3% (6) 4% (9) 26% (58) 65% (141) 219Very Unfavorable of Trump 2% (15) — (1) 3% (30) 35% (323) 60% (543) 911#1 Issue: Economy 3% (16) — (1) 3% (22) 35% (224) 59% (376) 639#1 Issue: Security 1% (4) — (1) 3% (9) 35% (95) 60% (160) 268#1 Issue: Health Care 1% (7) 1% (7) 3% (15) 37% (190) 57% (294) 513#1 Issue: Medicare / Social Security 2% (5) 1% (3) 3% (8) 29% (86) 65% (194) 296#1 Issue: Women’s Issues — (0) 5% (6) 3% (3) 27% (29) 65% (69) 106#1 Issue: Education 3% (4) 2% (2) 4% (4) 29% (34) 62% (72) 116#1 Issue: Energy 1% (1) 5% (6) 4% (4) 40% (46) 51% (60) 118#1 Issue: Other 1% (2) — (1) 3% (5) 23% (34) 72% (103) 1442018 House Vote: Democrat 2% (15) 1% (6) 3% (25) 36% (280) 58% (447) 7732018 House Vote: Republican 2% (13) 1% (10) 3% (21) 33% (211) 60% (386) 6412018 House Vote: Someone else 2% (2) 1% (1) 7% (6) 30% (26) 59% (51) 852016 Vote: Hillary Clinton 2% (11) 1% (5) 4% (27) 34% (233) 60% (406) 6822016 Vote: Donald Trump 2% (14) 2% (14) 3% (20) 33% (236) 60% (421) 7062016 Vote: Other 1% (1) — (1) 5% (7) 42% (58) 51% (70) 1372016 Vote: Didn’t Vote 2% (13) 1% (6) 2% (16) 31% (210) 64% (426) 671



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Table HR6_4



I currentlyshare a




neversubscribed


Adults 2% (39) 1% (26) 3% (70) 34% (738) 60% (1327) 2200Voted in 2014: Yes 2% (24) 1% (11) 4% (47) 34% (443) 60% (786) 1312Voted in 2014: No 2% (16) 2% (15) 3% (23) 33% (294) 61% (541) 8882012 Vote: Barack Obama 2% (14) 1% (8) 3% (27) 35% (297) 59% (500) 8462012 Vote: Mitt Romney 2% (11) 1% (3) 3% (16) 33% (160) 61% (299) 4892012 Vote: Other 1% (1) 1% (1) 4% (3) 34% (26) 60% (46) 772012 Vote: Didn’t Vote 2% (12) 1% (11) 3% (23) 33% (254) 61% (480) 7814-Region: Northeast 2% (6) 1% (3) 4% (16) 28% (111) 65% (258) 3944-Region: Midwest 2% (10) — (2) 2% (10) 36% (168) 59% (273) 4624-Region: South 2% (16) 1% (9) 4% (31) 34% (279) 59% (490) 8244-Region: West 1% (8) 2% (12) 2% (13) 35% (181) 59% (307) 520Watch TV: Every day 2% (19) 1% (10) 4% (43) 34% (382) 60% (673) 1127Watch TV: Several times per week 2% (12) 1% (4) 3% (15) 35% (171) 59% (287) 488Watch TV: About once per week 1% (2) 2% (4) 4% (6) 34% (51) 57% (85) 149Watch TV: Several times per month 2% (2) 1% (1) 3% (3) 39% (42) 54% (58) 106Watch TV: About once per month 3% (2) 7% (5) 2% (2) 38% (29) 51% (39) 76Watch TV: Less often than once per month 1% (1) — (0) 1% (1) 40% (33) 58% (47) 82Watch TV: Never 1% (2) 1% (2) — (0) 17% (30) 80% (138) 172Watch Movies: Every day 3% (14) 2% (9) 5% (24) 38% (173) 52% (241) 461Watch Movies: Several times per week 2% (12) — (2) 4% (24) 34% (200) 59% (343) 581Watch Movies: About once per week 1% (5) 1% (4) 2% (8) 34% (124) 61% (221) 361Watch Movies: Several times per month 2% (5) 1% (2) 3% (7) 36% (83) 58% (132) 229Watch Movies: About once per month 1% (1) 2% (4) 1% (3) 33% (67) 63% (129) 204Watch Movies: Less often than once per month — (1) 1% (1) 3% (5) 28% (48) 68% (117) 171Watch Movies: Never 1% (1) 2% (4) — (1) 22% (43) 75% (145) 194


54




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Adults 2% (39) 1% (26) 3% (70) 34% (738) 60% (1327) 2200Watch Sporting Events: Every day 2% (4) 2% (3) 6% (9) 46% (70) 44% (66) 152Watch Sporting Events: Several times per week 2% (5) 3% (8) 6% (18) 40% (117) 49% (142) 290Watch Sporting Events: About once per week 2% (5) 1% (2) 5% (11) 39% (95) 53% (131) 245Watch Sporting Events: Several times per month 2% (4) 2% (4) 4% (7) 35% (68) 57% (112) 195Watch Sporting Events: About once per month 1% (1) 1% (2) 4% (5) 32% (48) 63% (94) 150Watch Sporting Events: Less often than once per month 2% (8) 1% (4) 2% (6) 36% (132) 60% (222) 371Watch Sporting Events: Never 2% (12) — (3) 2% (14) 26% (209) 70% (560) 797Cable TV: Currently subscribe 1% (10) 1% (10) 2% (21) 34% (351) 62% (639) 1031Cable TV: Subscribed in past 3% (21) 1% (8) 5% (36) 34% (264) 57% (442) 771Cable TV: Never subscribed 2% (9) 2% (7) 3% (13) 31% (123) 62% (247) 398Satellite TV: Currently subscribe 1% (4) 2% (8) 4% (19) 38% (177) 56% (262) 470Satellite TV: Subscribed in past 2% (11) 2% (10) 5% (36) 34% (226) 57% (373) 656Satellite TV: Never subscribed 2% (24) 1% (8) 1% (15) 31% (335) 64% (692) 1074Streaming Services: Currently subscribe 2% (25) — (4) 4% (51) 36% (476) 58% (761) 1316Streaming Services: Subscribed in past 2% (6) 6% (15) 5% (12) 34% (79) 52% (120) 232Streaming Services: Never subscribed 1% (8) 1% (7) 1% (8) 28% (183) 68% (446) 652Film: An avid fan 3% (19) 1% (9) 4% (33) 39% (288) 53% (387) 736Film: A casual fan 2% (19) 1% (15) 3% (35) 32% (396) 62% (772) 1237Film: Not a fan 1% (1) 1% (2) 1% (2) 24% (54) 74% (168) 227Television: An avid fan 1% (15) 1% (9) 4% (39) 35% (362) 59% (601) 1026Television: A casual fan 2% (21) 1% (12) 3% (30) 33% (343) 61% (623) 1028Television: Not a fan 2% (3) 3% (5) 1% (1) 22% (33) 71% (104) 146Music: An avid fan 2% (21) 1% (16) 4% (49) 34% (404) 59% (708) 1198Music: A casual fan 2% (16) 1% (10) 2% (20) 34% (306) 61% (555) 907Music: Not a fan 1% (1) — (0) 1% (1) 29% (28) 68% (65) 95Fashion: An avid fan 4% (12) 1% (3) 5% (15) 34% (118) 57% (194) 342Fashion: A casual fan 2% (13) 2% (15) 4% (30) 32% (264) 61% (510) 832Fashion: Not a fan 1% (14) 1% (8) 2% (25) 35% (356) 61% (624) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_5

Table HR6_5: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Crackle


I currentlyshare a




neversubscribed


Adults 8% (172) 2% (42) 7% (146) 42% (929) 41% (911) 2200Gender: Male 9% (93) 2% (18) 7% (74) 47% (495) 36% (383) 1062Gender: Female 7% (80) 2% (24) 6% (72) 38% (434) 46% (528) 1138Age: 18-29 6% (27) 3% (15) 10% (48) 39% (188) 43% (206) 485Age: 30-44 12% (64) 2% (10) 9% (47) 40% (210) 37% (197) 528Age: 45-54 9% (29) 2% (8) 7% (23) 47% (155) 35% (118) 333Age: 55-64 8% (34) 2% (7) 5% (21) 47% (195) 38% (161) 417Age: 65+ 4% (18) — (2) 2% (7) 41% (180) 53% (229) 436Generation Z: 18-22 3% (8) 5% (13) 9% (23) 36% (90) 47% (118) 253Millennial: Age 23-38 10% (56) 1% (6) 10% (55) 41% (226) 38% (213) 556Generation X: Age 39-54 10% (55) 3% (14) 8% (40) 44% (237) 35% (189) 537Boomers: Age 55-73 7% (49) 1% (9) 3% (26) 46% (342) 42% (314) 739PID: Dem (no lean) 9% (70) 2% (16) 6% (48) 42% (346) 42% (345) 825PID: Ind (no lean) 7% (50) 1% (11) 9% (64) 44% (313) 38% (268) 706PID: Rep (no lean) 8% (52) 2% (15) 5% (34) 40% (270) 45% (298) 669PID/Gender: DemMen 10% (35) 3% (10) 8% (29) 45% (163) 35% (129) 366PID/Gender: DemWomen 8% (36) 1% (6) 4% (18) 40% (183) 47% (216) 460PID/Gender: Ind Men 9% (31) — (2) 9% (30) 51% (172) 31% (104) 339PID/Gender: Ind Women 5% (19) 2% (9) 9% (34) 38% (140) 45% (164) 367PID/Gender: Rep Men 8% (27) 2% (6) 4% (14) 45% (159) 42% (150) 357PID/Gender: Rep Women 8% (24) 3% (9) 6% (19) 35% (110) 47% (148) 312Ideo: Liberal (1-3) 8% (48) 2% (12) 8% (49) 43% (268) 39% (241) 618Ideo: Moderate (4) 7% (42) 2% (13) 7% (40) 48% (277) 36% (212) 584Ideo: Conservative (5-7) 8% (58) 1% (10) 5% (34) 41% (299) 44% (321) 722Educ: < College 9% (133) 2% (34) 7% (107) 41% (616) 41% (623) 1512Educ: Bachelors degree 7% (29) 1% (4) 6% (26) 48% (211) 39% (173) 444Educ: Post-grad 4% (10) 2% (4) 5% (13) 42% (102) 47% (115) 244


56




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Adults 8% (172) 2% (42) 7% (146) 42% (929) 41% (911) 2200Income: Under 50k 9% (106) 2% (29) 8% (94) 41% (475) 40% (467) 1171Income: 50k-100k 8% (54) 1% (10) 5% (34) 45% (321) 41% (297) 716Income: 100k+ 4% (12) 1% (4) 6% (18) 42% (133) 47% (147) 313Ethnicity: White 7% (125) 2% (29) 6% (104) 42% (723) 43% (741) 1722Ethnicity: Hispanic 12% (41) 3% (10) 10% (35) 35% (123) 40% (141) 349Ethnicity: Afr. Am. 13% (37) 4% (11) 8% (22) 44% (121) 31% (84) 274Ethnicity: Other 5% (11) 1% (3) 10% (20) 42% (85) 42% (86) 204All Christian 7% (70) 2% (17) 5% (48) 42% (419) 44% (437) 991All Non-Christian 10% (10) 3% (3) 2% (2) 36% (35) 49% (47) 97Atheist 5% (5) 1% (1) 10% (12) 50% (59) 34% (40) 119Agnostic/Nothing in particular 9% (87) 2% (21) 8% (83) 42% (415) 39% (387) 993Religious Non-Protestant/Catholic 9% (11) 3% (4) 2% (3) 32% (38) 53% (63) 119Evangelical 11% (57) 2% (11) 6% (31) 41% (213) 41% (212) 524Non-Evangelical 7% (56) 1% (10) 6% (51) 42% (344) 44% (355) 815Community: Urban 9% (51) 2% (13) 8% (50) 41% (239) 40% (233) 585Community: Suburban 7% (66) 2% (18) 6% (57) 43% (427) 42% (414) 982Community: Rural 9% (56) 2% (11) 6% (39) 41% (263) 42% (265) 633Employ: Private Sector 6% (39) 2% (13) 7% (45) 46% (303) 39% (256) 656Employ: Government 12% (16) 3% (4) 7% (9) 35% (44) 43% (55) 127Employ: Self-Employed 11% (23) 4% (7) 3% (7) 49% (102) 34% (70) 209Employ: Homemaker 10% (11) — (0) 10% (12) 40% (47) 41% (48) 118Employ: Retired 7% (37) 1% (4) 2% (11) 43% (219) 47% (236) 505Employ: Unemployed 9% (26) 2% (5) 12% (33) 40% (111) 38% (105) 279Employ: Other 9% (18) 4% (8) 11% (20) 32% (59) 44% (83) 188Military HH: Yes 8% (34) 2% (9) 7% (28) 39% (165) 45% (190) 426Military HH: No 8% (138) 2% (33) 7% (117) 43% (764) 41% (721) 1774RD/WT: Right Direction 8% (71) 2% (19) 6% (49) 41% (338) 43% (357) 834RD/WT: Wrong Track 7% (102) 2% (24) 7% (97) 43% (590) 41% (554) 1366



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Table HR6_5



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Adults 8% (172) 2% (42) 7% (146) 42% (929) 41% (911) 2200Trump Job Approve 8% (80) 2% (21) 6% (58) 42% (400) 42% (402) 961Trump Job Disapprove 7% (83) 1% (17) 7% (82) 43% (491) 40% (457) 1130Trump Job Strongly Approve 9% (53) 3% (14) 5% (28) 41% (228) 42% (234) 557Trump Job Somewhat Approve 7% (27) 2% (7) 8% (31) 42% (171) 41% (167) 404Trump Job Somewhat Disapprove 4% (10) 1% (3) 9% (25) 44% (122) 43% (118) 277Trump Job Strongly Disapprove 9% (73) 2% (14) 7% (58) 43% (369) 40% (339) 853Favorable of Trump 8% (79) 3% (25) 6% (57) 40% (380) 43% (407) 948Unfavorable of Trump 7% (83) 1% (15) 7% (78) 45% (505) 40% (450) 1131Very Favorable of Trump 9% (53) 2% (11) 6% (34) 40% (233) 43% (254) 584Somewhat Favorable of Trump 7% (26) 4% (14) 6% (23) 40% (147) 42% (153) 364Somewhat Unfavorable of Trump 4% (9) 1% (3) 6% (13) 44% (96) 45% (98) 219Very Unfavorable of Trump 8% (74) 1% (12) 7% (64) 45% (409) 39% (352) 911#1 Issue: Economy 8% (51) 1% (8) 9% (56) 44% (280) 38% (243) 639#1 Issue: Security 8% (22) — (1) 7% (19) 42% (113) 42% (113) 268#1 Issue: Health Care 8% (40) 2% (10) 6% (30) 44% (227) 40% (207) 513#1 Issue: Medicare / Social Security 7% (22) 3% (9) 2% (6) 40% (118) 48% (141) 296#1 Issue: Women’s Issues 10% (11) 2% (2) 8% (8) 29% (31) 51% (54) 106#1 Issue: Education 14% (16) 2% (2) 7% (8) 41% (48) 36% (42) 116#1 Issue: Energy 4% (5) 6% (7) 10% (11) 44% (51) 37% (43) 118#1 Issue: Other 4% (6) 1% (2) 5% (7) 43% (61) 47% (68) 1442018 House Vote: Democrat 8% (61) 1% (8) 7% (56) 45% (348) 39% (299) 7732018 House Vote: Republican 7% (46) 2% (12) 5% (33) 42% (272) 43% (278) 6412018 House Vote: Someone else 10% (8) 4% (3) 12% (10) 37% (32) 37% (32) 852016 Vote: Hillary Clinton 8% (51) 1% (9) 6% (44) 45% (308) 40% (270) 6822016 Vote: Donald Trump 8% (57) 2% (14) 5% (36) 42% (300) 42% (299) 7062016 Vote: Other 8% (11) 1% (2) 8% (11) 40% (55) 43% (58) 1372016 Vote: Didn’t Vote 8% (53) 3% (18) 8% (55) 40% (266) 42% (280) 671


58




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Adults 8% (172) 2% (42) 7% (146) 42% (929) 41% (911) 2200Voted in 2014: Yes 8% (100) 1% (19) 5% (70) 43% (570) 42% (553) 1312Voted in 2014: No 8% (73) 3% (24) 8% (75) 40% (358) 40% (358) 8882012 Vote: Barack Obama 9% (79) 1% (7) 6% (48) 45% (379) 39% (333) 8462012 Vote: Mitt Romney 6% (30) 2% (11) 4% (21) 43% (209) 44% (217) 4892012 Vote: Other 8% (6) 1% (1) 11% (9) 44% (34) 36% (27) 772012 Vote: Didn’t Vote 7% (53) 3% (24) 9% (68) 39% (304) 43% (333) 7814-Region: Northeast 5% (18) 1% (6) 6% (25) 43% (169) 45% (176) 3944-Region: Midwest 7% (34) 2% (8) 5% (25) 42% (192) 44% (203) 4624-Region: South 10% (82) 2% (16) 6% (50) 43% (355) 39% (321) 8244-Region: West 7% (38) 2% (12) 9% (46) 41% (212) 41% (211) 520Watch TV: Every day 9% (104) 2% (21) 6% (71) 45% (503) 38% (427) 1127Watch TV: Several times per week 9% (43) 2% (9) 7% (36) 41% (201) 41% (199) 488Watch TV: About once per week 5% (8) — (0) 7% (11) 43% (64) 44% (65) 149Watch TV: Several times per month 8% (9) 2% (2) 12% (13) 38% (41) 39% (42) 106Watch TV: About once per month 3% (2) 8% (6) 6% (4) 52% (40) 33% (25) 76Watch TV: Less often than once per month 5% (4) 5% (4) 6% (5) 43% (35) 41% (34) 82Watch TV: Never 1% (2) — (0) 3% (6) 26% (46) 69% (119) 172Watch Movies: Every day 18% (84) 3% (12) 8% (38) 38% (175) 33% (151) 461Watch Movies: Several times per week 8% (44) 1% (4) 9% (52) 48% (282) 34% (199) 581Watch Movies: About once per week 5% (18) 2% (7) 6% (23) 43% (157) 43% (156) 361Watch Movies: Several times per month 4% (9) 2% (3) 7% (17) 44% (100) 43% (99) 229Watch Movies: About once per month 4% (8) 3% (5) 2% (4) 42% (86) 49% (100) 204Watch Movies: Less often than once per month 4% (7) 5% (8) 4% (6) 44% (76) 43% (74) 171Watch Movies: Never 1% (2) 1% (2) 2% (5) 28% (54) 68% (132) 194



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Table HR6_5



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Adults 8% (172) 2% (42) 7% (146) 42% (929) 41% (911) 2200Watch Sporting Events: Every day 10% (15) 3% (5) 6% (9) 49% (74) 32% (49) 152Watch Sporting Events: Several times per week 9% (26) 1% (4) 7% (20) 47% (136) 36% (104) 290Watch Sporting Events: About once per week 12% (29) 2% (6) 7% (18) 40% (97) 39% (95) 245Watch Sporting Events: Several times per month 7% (13) 1% (3) 6% (12) 43% (84) 42% (83) 195Watch Sporting Events: About once per month 6% (8) 4% (5) 7% (10) 39% (59) 45% (67) 150Watch Sporting Events: Less often than once per month 8% (31) 2% (7) 6% (23) 43% (160) 41% (151) 371Watch Sporting Events: Never 6% (50) 2% (13) 7% (53) 40% (318) 45% (362) 797Cable TV: Currently subscribe 8% (81) 2% (17) 6% (61) 40% (416) 44% (456) 1031Cable TV: Subscribed in past 8% (60) 2% (19) 8% (65) 45% (343) 37% (284) 771Cable TV: Never subscribed 8% (31) 2% (7) 5% (19) 43% (170) 43% (172) 398Satellite TV: Currently subscribe 6% (30) 1% (4) 9% (42) 42% (199) 42% (196) 470Satellite TV: Subscribed in past 9% (61) 2% (16) 8% (50) 42% (277) 38% (251) 656Satellite TV: Never subscribed 8% (81) 2% (22) 5% (53) 42% (453) 43% (465) 1074Streaming Services: Currently subscribe 10% (131) 2% (20) 8% (102) 46% (602) 35% (462) 1316Streaming Services: Subscribed in past 9% (21) 7% (15) 8% (17) 41% (95) 36% (83) 232Streaming Services: Never subscribed 3% (20) 1% (7) 4% (26) 36% (232) 56% (367) 652Film: An avid fan 13% (92) 2% (16) 9% (63) 45% (331) 32% (233) 736Film: A casual fan 6% (72) 2% (23) 6% (76) 42% (525) 44% (541) 1237Film: Not a fan 4% (8) 1% (3) 3% (6) 32% (73) 60% (137) 227Television: An avid fan 10% (98) 1% (14) 6% (66) 45% (458) 38% (390) 1026Television: A casual fan 6% (65) 3% (26) 8% (79) 41% (426) 42% (432) 1028Television: Not a fan 6% (9) 2% (2) — (1) 31% (45) 61% (90) 146Music: An avid fan 10% (115) 2% (24) 8% (99) 42% (500) 38% (459) 1198Music: A casual fan 6% (55) 2% (18) 5% (45) 43% (394) 44% (395) 907Music: Not a fan 3% (2) — (0) 1% (1) 36% (35) 60% (57) 95Fashion: An avid fan 11% (36) 4% (14) 7% (25) 39% (134) 39% (132) 342Fashion: A casual fan 8% (63) 2% (16) 7% (62) 41% (343) 42% (347) 832Fashion: Not a fan 7% (73) 1% (12) 6% (58) 44% (451) 42% (431) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_6: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?HBOGo / HBO Now


I currentlyshare a




neversubscribed


Adults 9% (198) 2% (47) 13% (284) 58% (1268) 18% (403) 2200Gender: Male 10% (108) 2% (21) 13% (141) 59% (623) 16% (168) 1062Gender: Female 8% (90) 2% (26) 13% (142) 57% (645) 21% (234) 1138Age: 18-29 12% (56) 5% (26) 13% (62) 48% (233) 22% (108) 485Age: 30-44 16% (82) 2% (12) 17% (89) 49% (256) 17% (88) 528Age: 45-54 10% (32) — (1) 15% (50) 64% (215) 11% (35) 333Age: 55-64 3% (14) 2% (8) 11% (47) 66% (277) 17% (72) 417Age: 65+ 3% (14) — (1) 8% (35) 66% (287) 23% (99) 436Generation Z: 18-22 9% (23) 4% (10) 9% (23) 48% (120) 30% (77) 253Millennial: Age 23-38 15% (86) 4% (23) 18% (102) 47% (260) 15% (85) 556Generation X: Age 39-54 11% (61) 1% (6) 14% (77) 60% (324) 13% (70) 537Boomers: Age 55-73 3% (24) 1% (8) 11% (78) 66% (488) 19% (140) 739PID: Dem (no lean) 11% (90) 2% (20) 15% (123) 56% (463) 16% (128) 825PID: Ind (no lean) 8% (59) 2% (11) 13% (91) 59% (416) 18% (128) 706PID: Rep (no lean) 7% (49) 2% (15) 10% (69) 58% (389) 22% (146) 669PID/Gender: DemMen 12% (42) 2% (6) 16% (58) 58% (211) 13% (48) 366PID/Gender: DemWomen 10% (48) 3% (14) 14% (65) 55% (252) 18% (80) 460PID/Gender: Ind Men 9% (31) 2% (6) 13% (42) 64% (216) 13% (43) 339PID/Gender: Ind Women 8% (28) 1% (5) 13% (49) 55% (200) 23% (85) 367PID/Gender: Rep Men 10% (35) 2% (8) 11% (41) 55% (197) 22% (77) 357PID/Gender: Rep Women 5% (15) 2% (7) 9% (29) 62% (193) 22% (69) 312Ideo: Liberal (1-3) 13% (80) 3% (17) 14% (84) 56% (346) 15% (91) 618Ideo: Moderate (4) 8% (47) 2% (10) 15% (89) 59% (346) 15% (90) 584Ideo: Conservative (5-7) 8% (55) 1% (8) 10% (74) 62% (449) 19% (137) 722Educ: < College 7% (111) 2% (30) 13% (203) 58% (870) 20% (299) 1512Educ: Bachelors degree 13% (59) 2% (11) 12% (53) 61% (269) 12% (52) 444Educ: Post-grad 12% (29) 3% (6) 12% (28) 53% (129) 21% (52) 244



61

Table HR6_6



I currentlyshare a




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62




I currentlyshare a




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63

Table HR6_6



I currentlyshare a




neversubscribed


Adults 9% (198) 2% (47) 13% (284) 58% (1268) 18% (403) 2200Voted in 2014: Yes 9% (125) 2% (28) 13% (165) 58% (765) 17% (229) 1312Voted in 2014: No 8% (74) 2% (19) 13% (119) 57% (503) 20% (174) 8882012 Vote: Barack Obama 11% (94) 2% (19) 13% (113) 58% (492) 15% (128) 8462012 Vote: Mitt Romney 6% (31) 1% (5) 11% (55) 61% (298) 21% (101) 4892012 Vote: Other 7% (5) — (0) 15% (11) 61% (47) 18% (14) 772012 Vote: Didn’t Vote 9% (68) 3% (20) 13% (105) 55% (429) 20% (160) 7814-Region: Northeast 11% (43) 3% (10) 10% (41) 57% (224) 19% (75) 3944-Region: Midwest 5% (24) 1% (3) 12% (55) 63% (289) 20% (91) 4624-Region: South 10% (80) 3% (21) 15% (124) 55% (454) 18% (145) 8244-Region: West 10% (51) 2% (12) 12% (64) 58% (302) 18% (91) 520Watch TV: Every day 12% (134) 2% (23) 14% (156) 57% (638) 16% (176) 1127Watch TV: Several times per week 9% (44) 3% (17) 13% (63) 63% (306) 12% (57) 488Watch TV: About once per week 4% (6) 1% (2) 15% (22) 52% (77) 28% (41) 149Watch TV: Several times per month 7% (7) 2% (3) 11% (11) 66% (70) 15% (16) 106Watch TV: About once per month 4% (3) 1% (1) 6% (5) 70% (53) 19% (15) 76Watch TV: Less often than once per month 4% (3) — (0) 17% (14) 51% (41) 29% (24) 82Watch TV: Never 1% (1) 1% (2) 7% (13) 47% (82) 43% (74) 172Watch Movies: Every day 21% (96) 2% (10) 18% (82) 46% (210) 14% (62) 461Watch Movies: Several times per week 8% (47) 2% (13) 14% (80) 63% (368) 12% (73) 581Watch Movies: About once per week 7% (26) 3% (11) 10% (37) 59% (214) 20% (74) 361Watch Movies: Several times per month 6% (14) 3% (7) 16% (37) 65% (148) 10% (24) 229Watch Movies: About once per month 5% (9) 2% (3) 10% (20) 63% (128) 21% (43) 204Watch Movies: Less often than once per month 2% (4) — (1) 7% (12) 59% (101) 31% (54) 171Watch Movies: Never 2% (3) 1% (3) 8% (16) 51% (99) 38% (73) 194


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Table HR6_7

Table HR6_7: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Twitch


I currentlyshare a




neversubscribed


Adults 5% (120) 1% (24) 4% (94) 47% (1024) 43% (938) 2200Gender: Male 6% (67) 2% (16) 4% (46) 51% (536) 37% (397) 1062Gender: Female 5% (53) 1% (8) 4% (48) 43% (488) 48% (541) 1138Age: 18-29 14% (66) 2% (9) 11% (52) 47% (226) 27% (133) 485Age: 30-44 9% (45) 1% (7) 5% (25) 46% (241) 40% (210) 528Age: 45-54 2% (8) — (1) 3% (11) 54% (179) 41% (135) 333Age: 55-64 — (1) 2% (7) — (2) 51% (212) 47% (197) 417Age: 65+ — (0) — (1) 1% (4) 38% (167) 61% (264) 436Generation Z: 18-22 14% (36) 2% (6) 11% (28) 48% (120) 25% (63) 253Millennial: Age 23-38 12% (64) 2% (9) 8% (43) 44% (247) 35% (193) 556Generation X: Age 39-54 3% (19) — (1) 3% (17) 52% (278) 41% (222) 537Boomers: Age 55-73 — (1) 1% (8) 1% (5) 46% (339) 52% (387) 739PID: Dem (no lean) 5% (43) 1% (9) 5% (39) 50% (409) 39% (325) 825PID: Ind (no lean) 6% (44) 1% (4) 6% (40) 47% (334) 40% (284) 706PID: Rep (no lean) 5% (33) 2% (11) 2% (15) 42% (281) 49% (329) 669PID/Gender: DemMen 7% (26) 2% (6) 3% (11) 54% (198) 34% (125) 366PID/Gender: DemWomen 4% (17) 1% (3) 6% (28) 46% (211) 44% (200) 460PID/Gender: Ind Men 5% (18) 1% (3) 8% (26) 52% (176) 34% (115) 339PID/Gender: Ind Women 7% (26) — (1) 4% (14) 43% (158) 46% (168) 367PID/Gender: Rep Men 6% (23) 2% (7) 2% (9) 45% (162) 44% (156) 357PID/Gender: Rep Women 3% (10) 1% (4) 2% (6) 38% (119) 56% (173) 312Ideo: Liberal (1-3) 7% (41) 2% (10) 5% (28) 46% (287) 41% (251) 618Ideo: Moderate (4) 4% (22) 1% (5) 5% (30) 51% (300) 39% (226) 584Ideo: Conservative (5-7) 6% (43) — (2) 2% (13) 46% (332) 46% (333) 722Educ: < College 6% (89) 1% (18) 4% (67) 47% (716) 41% (623) 1512Educ: Bachelors degree 4% (18) 1% (5) 4% (20) 48% (211) 43% (190) 444Educ: Post-grad 5% (13) — (1) 3% (7) 40% (98) 51% (126) 244


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Adults 5% (120) 1% (24) 4% (94) 47% (1024) 43% (938) 2200Income: Under 50k 5% (59) 1% (11) 5% (58) 46% (541) 43% (502) 1171Income: 50k-100k 6% (46) 1% (10) 4% (25) 48% (343) 41% (291) 716Income: 100k+ 5% (15) 1% (2) 3% (11) 45% (140) 46% (145) 313Ethnicity: White 5% (85) 1% (11) 3% (58) 46% (789) 45% (779) 1722Ethnicity: Hispanic 8% (28) 3% (12) 11% (38) 39% (138) 38% (134) 349Ethnicity: Afr. Am. 9% (25) 4% (12) 4% (12) 50% (138) 32% (87) 274Ethnicity: Other 5% (10) 1% (2) 12% (23) 47% (97) 35% (72) 204All Christian 5% (45) 1% (8) 3% (26) 45% (448) 47% (464) 991All Non-Christian 6% (6) 6% (6) 6% (6) 34% (33) 47% (46) 97Atheist 6% (7) 2% (2) 8% (10) 61% (72) 23% (27) 119Agnostic/Nothing in particular 6% (61) 1% (8) 5% (52) 47% (471) 40% (401) 993Religious Non-Protestant/Catholic 6% (7) 5% (6) 7% (8) 34% (40) 49% (58) 119Evangelical 6% (33) 1% (5) 1% (7) 43% (228) 48% (251) 524Non-Evangelical 4% (32) 1% (6) 4% (32) 47% (382) 45% (363) 815Community: Urban 6% (33) 2% (9) 5% (28) 49% (285) 39% (230) 585Community: Suburban 6% (57) 1% (9) 4% (42) 46% (456) 42% (417) 982Community: Rural 5% (30) 1% (6) 4% (24) 45% (283) 46% (291) 633Employ: Private Sector 7% (47) 1% (6) 4% (28) 49% (320) 39% (255) 656Employ: Government 4% (5) 1% (1) 4% (6) 55% (69) 36% (46) 127Employ: Self-Employed 8% (18) 3% (7) 8% (16) 40% (83) 41% (85) 209Employ: Homemaker 1% (1) — (0) 5% (6) 48% (56) 47% (55) 118Employ: Retired — (2) 1% (4) — (1) 41% (207) 58% (291) 505Employ: Unemployed 9% (25) — (1) 7% (20) 49% (137) 34% (96) 279Employ: Other 4% (8) 3% (5) 4% (7) 45% (84) 44% (83) 188Military HH: Yes 5% (20) 1% (6) 3% (14) 44% (186) 47% (200) 426Military HH: No 6% (100) 1% (18) 4% (79) 47% (839) 42% (738) 1774RD/WT: Right Direction 5% (41) 1% (11) 4% (31) 44% (369) 46% (380) 834RD/WT: Wrong Track 6% (78) 1% (13) 5% (63) 48% (655) 41% (558) 1366



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Table HR6_7



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Adults 5% (120) 1% (24) 4% (94) 47% (1024) 43% (938) 2200Trump Job Approve 5% (48) 1% (9) 3% (33) 44% (426) 46% (444) 961Trump Job Disapprove 6% (67) 1% (11) 5% (55) 49% (556) 39% (440) 1130Trump Job Strongly Approve 4% (24) 1% (6) 2% (12) 46% (254) 47% (261) 557Trump Job Somewhat Approve 6% (24) 1% (4) 5% (22) 43% (172) 45% (182) 404Trump Job Somewhat Disapprove 6% (16) 1% (2) 7% (21) 49% (135) 37% (104) 277Trump Job Strongly Disapprove 6% (51) 1% (9) 4% (34) 49% (422) 39% (337) 853Favorable of Trump 5% (50) 1% (10) 4% (37) 43% (406) 47% (445) 948Unfavorable of Trump 6% (64) 1% (10) 4% (50) 50% (567) 39% (439) 1131Very Favorable of Trump 5% (30) 2% (9) 3% (19) 43% (250) 47% (276) 584Somewhat Favorable of Trump 5% (20) — (1) 5% (17) 43% (156) 47% (169) 364Somewhat Unfavorable of Trump 8% (18) 2% (5) 2% (5) 47% (103) 40% (88) 219Very Unfavorable of Trump 5% (46) 1% (5) 5% (46) 51% (464) 39% (351) 911#1 Issue: Economy 8% (49) — (2) 4% (26) 47% (302) 41% (260) 639#1 Issue: Security 3% (9) — (1) 2% (6) 53% (142) 41% (111) 268#1 Issue: Health Care 5% (28) 1% (7) 5% (23) 49% (252) 39% (202) 513#1 Issue: Medicare / Social Security 3% (8) — (0) 1% (2) 38% (111) 59% (174) 296#1 Issue: Women’s Issues 6% (6) 4% (4) 4% (4) 40% (42) 46% (49) 106#1 Issue: Education 7% (9) 3% (3) 11% (12) 47% (54) 32% (37) 116#1 Issue: Energy 4% (5) 5% (6) 12% (14) 44% (51) 35% (41) 118#1 Issue: Other 4% (5) — (0) 4% (5) 48% (70) 44% (64) 1442018 House Vote: Democrat 5% (37) 1% (8) 4% (29) 48% (371) 43% (329) 7732018 House Vote: Republican 3% (22) 1% (7) 2% (11) 44% (284) 50% (317) 6412018 House Vote: Someone else 6% (5) 1% (1) 11% (9) 45% (39) 37% (31) 852016 Vote: Hillary Clinton 4% (30) 1% (7) 3% (22) 46% (315) 45% (308) 6822016 Vote: Donald Trump 3% (23) 1% (11) 2% (12) 44% (312) 49% (348) 7062016 Vote: Other 7% (9) — (0) 9% (12) 47% (65) 37% (50) 1372016 Vote: Didn’t Vote 8% (56) 1% (6) 7% (48) 49% (330) 34% (230) 671


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Adults 5% (120) 1% (24) 4% (94) 47% (1024) 43% (938) 2200Voted in 2014: Yes 3% (45) 1% (7) 2% (32) 45% (597) 48% (631) 1312Voted in 2014: No 8% (75) 2% (17) 7% (61) 48% (428) 35% (307) 8882012 Vote: Barack Obama 4% (35) 1% (7) 2% (20) 47% (398) 46% (386) 8462012 Vote: Mitt Romney 2% (9) — (2) 1% (5) 45% (221) 51% (251) 4892012 Vote: Other 5% (4) — (0) 5% (4) 50% (38) 40% (31) 772012 Vote: Didn’t Vote 9% (72) 1% (11) 8% (64) 47% (366) 34% (268) 7814-Region: Northeast 4% (15) — (2) 4% (15) 46% (180) 46% (181) 3944-Region: Midwest 5% (23) 1% (4) 2% (11) 46% (213) 46% (212) 4624-Region: South 6% (52) 1% (6) 4% (34) 47% (390) 41% (342) 8244-Region: West 6% (30) 2% (13) 6% (33) 46% (241) 39% (203) 520Watch TV: Every day 6% (68) 1% (12) 2% (28) 47% (535) 43% (484) 1127Watch TV: Several times per week 6% (30) 1% (6) 4% (21) 50% (246) 38% (185) 488Watch TV: About once per week 6% (8) — (0) 9% (13) 43% (64) 43% (63) 149Watch TV: Several times per month 1% (1) 1% (1) 13% (14) 46% (49) 39% (41) 106Watch TV: About once per month 7% (5) 5% (4) 7% (6) 50% (38) 31% (23) 76Watch TV: Less often than once per month 5% (4) 1% (1) 10% (8) 43% (35) 40% (33) 82Watch TV: Never 2% (3) — (0) 3% (4) 33% (57) 63% (108) 172Watch Movies: Every day 11% (51) 1% (7) 5% (21) 46% (211) 37% (171) 461Watch Movies: Several times per week 6% (34) — (2) 5% (30) 50% (289) 39% (226) 581Watch Movies: About once per week 3% (12) 2% (8) 2% (7) 49% (175) 44% (159) 361Watch Movies: Several times per month 3% (6) 1% (3) 5% (12) 53% (121) 38% (87) 229Watch Movies: About once per month 3% (5) 2% (4) 7% (14) 45% (92) 44% (89) 204Watch Movies: Less often than once per month 6% (11) — (0) 4% (7) 47% (81) 43% (73) 171Watch Movies: Never — (1) — (1) 1% (2) 29% (55) 69% (134) 194



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Table HR6_7



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Adults 5% (120) 1% (24) 4% (94) 47% (1024) 43% (938) 2200Watch Sporting Events: Every day 7% (11) 1% (2) 6% (9) 49% (74) 37% (56) 152Watch Sporting Events: Several times per week 9% (25) 2% (7) 3% (9) 48% (138) 38% (110) 290Watch Sporting Events: About once per week 6% (15) — (1) 4% (11) 47% (116) 42% (103) 245Watch Sporting Events: Several times per month 7% (14) 3% (6) 3% (6) 48% (93) 39% (76) 195Watch Sporting Events: About once per month 3% (5) 1% (1) 8% (12) 44% (66) 44% (66) 150Watch Sporting Events: Less often than once per month 4% (16) 2% (6) 4% (16) 51% (190) 38% (142) 371Watch Sporting Events: Never 4% (34) — (1) 4% (31) 43% (346) 48% (385) 797Cable TV: Currently subscribe 5% (55) 1% (14) 4% (36) 44% (452) 46% (474) 1031Cable TV: Subscribed in past 6% (43) 1% (8) 5% (36) 51% (393) 38% (291) 771Cable TV: Never subscribed 5% (22) 1% (2) 5% (21) 45% (180) 44% (174) 398Satellite TV: Currently subscribe 4% (21) 1% (7) 4% (19) 45% (210) 46% (214) 470Satellite TV: Subscribed in past 7% (47) 2% (12) 6% (39) 49% (320) 36% (239) 656Satellite TV: Never subscribed 5% (52) 1% (6) 3% (36) 46% (495) 45% (485) 1074Streaming Services: Currently subscribe 7% (92) 1% (7) 5% (64) 51% (674) 36% (479) 1316Streaming Services: Subscribed in past 6% (14) 6% (15) 4% (10) 41% (96) 42% (98) 232Streaming Services: Never subscribed 2% (14) — (2) 3% (20) 39% (255) 55% (361) 652Film: An avid fan 9% (67) 1% (10) 6% (42) 49% (363) 35% (254) 736Film: A casual fan 4% (46) 1% (14) 4% (46) 46% (573) 45% (559) 1237Film: Not a fan 3% (7) — (0) 3% (6) 39% (89) 55% (125) 227Television: An avid fan 6% (62) 1% (8) 4% (41) 46% (477) 43% (439) 1026Television: A casual fan 5% (50) 1% (12) 5% (50) 49% (499) 41% (417) 1028Television: Not a fan 6% (8) 3% (4) 2% (3) 33% (49) 56% (82) 146Music: An avid fan 6% (76) 1% (13) 5% (66) 50% (599) 37% (444) 1198Music: A casual fan 5% (41) 1% (11) 3% (27) 43% (393) 48% (434) 907Music: Not a fan 2% (2) — (0) 1% (1) 33% (32) 64% (60) 95Fashion: An avid fan 8% (26) 1% (2) 7% (22) 51% (173) 35% (119) 342Fashion: A casual fan 5% (41) 2% (16) 4% (36) 44% (368) 45% (371) 832Fashion: Not a fan 5% (53) 1% (7) 3% (35) 47% (483) 44% (448) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_8: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Vevo


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Adults 3% (57) 1% (24) 4% (86) 47% (1032) 45% (1001) 2200Gender: Male 3% (32) 1% (10) 3% (36) 51% (546) 41% (438) 1062Gender: Female 2% (25) 1% (14) 4% (50) 43% (487) 49% (563) 1138Age: 18-29 4% (21) 2% (8) 8% (41) 56% (270) 30% (145) 485Age: 30-44 4% (20) 2% (9) 4% (22) 51% (271) 39% (206) 528Age: 45-54 3% (11) — (1) 4% (12) 49% (162) 44% (147) 333Age: 55-64 1% (4) 1% (4) 2% (7) 46% (191) 51% (212) 417Age: 65+ — (1) — (1) 1% (4) 32% (138) 67% (292) 436Generation Z: 18-22 7% (17) 2% (5) 10% (25) 49% (123) 32% (82) 253Millennial: Age 23-38 3% (18) 2% (11) 5% (28) 58% (322) 32% (177) 556Generation X: Age 39-54 3% (17) — (2) 4% (21) 48% (258) 44% (239) 537Boomers: Age 55-73 1% (5) 1% (5) 1% (11) 41% (300) 57% (418) 739PID: Dem (no lean) 4% (31) 1% (6) 5% (38) 47% (388) 44% (361) 825PID: Ind (no lean) 2% (14) 1% (4) 4% (29) 49% (349) 44% (311) 706PID: Rep (no lean) 2% (12) 2% (14) 3% (19) 44% (295) 49% (329) 669PID/Gender: DemMen 5% (17) — (1) 2% (9) 53% (193) 40% (146) 366PID/Gender: DemWomen 3% (15) 1% (5) 6% (29) 42% (195) 47% (215) 460PID/Gender: Ind Men 2% (8) — (0) 4% (13) 55% (186) 39% (131) 339PID/Gender: Ind Women 2% (6) 1% (3) 4% (15) 45% (163) 49% (179) 367PID/Gender: Rep Men 2% (8) 2% (8) 4% (13) 47% (167) 45% (161) 357PID/Gender: Rep Women 1% (4) 2% (6) 2% (5) 41% (128) 54% (168) 312Ideo: Liberal (1-3) 3% (21) 2% (10) 4% (23) 49% (305) 42% (258) 618Ideo: Moderate (4) 2% (11) — (2) 3% (20) 50% (291) 45% (260) 584Ideo: Conservative (5-7) 2% (14) 1% (6) 2% (18) 45% (324) 50% (360) 722Educ: < College 3% (42) 1% (14) 4% (67) 48% (719) 44% (669) 1512Educ: Bachelors degree 2% (8) 2% (8) 2% (11) 48% (211) 46% (206) 444Educ: Post-grad 3% (7) 1% (2) 3% (8) 42% (101) 52% (126) 244



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Table HR6_8



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Adults 3% (57) 1% (24) 4% (86) 47% (1032) 45% (1001) 2200Income: Under 50k 3% (36) 1% (12) 4% (48) 46% (537) 46% (538) 1171Income: 50k-100k 2% (15) 1% (10) 4% (28) 49% (351) 44% (312) 716Income: 100k+ 2% (6) 1% (2) 3% (10) 46% (145) 48% (150) 313Ethnicity: White 2% (29) 1% (11) 3% (54) 46% (787) 49% (842) 1722Ethnicity: Hispanic 5% (17) 4% (13) 6% (22) 54% (188) 31% (109) 349Ethnicity: Afr. Am. 8% (23) 3% (7) 8% (22) 50% (136) 31% (86) 274Ethnicity: Other 3% (6) 3% (6) 5% (10) 54% (109) 36% (73) 204All Christian 2% (17) 1% (13) 2% (24) 45% (450) 49% (487) 991All Non-Christian 6% (6) 6% (6) 5% (5) 37% (35) 46% (45) 97Atheist — (1) — (0) 3% (4) 61% (72) 35% (42) 119Agnostic/Nothing in particular 3% (33) 1% (5) 5% (53) 48% (475) 43% (427) 993Religious Non-Protestant/Catholic 6% (7) 7% (8) 4% (5) 39% (46) 45% (53) 119Evangelical 3% (16) 1% (7) 5% (25) 44% (230) 47% (247) 524Non-Evangelical 1% (12) 1% (7) 3% (23) 48% (390) 47% (383) 815Community: Urban 3% (20) 2% (10) 6% (35) 52% (303) 37% (216) 585Community: Suburban 2% (18) 1% (9) 3% (34) 46% (454) 48% (467) 982Community: Rural 3% (19) 1% (5) 3% (16) 43% (275) 50% (317) 633Employ: Private Sector 3% (20) 1% (7) 3% (22) 52% (342) 40% (265) 656Employ: Government 3% (4) 1% (1) 8% (10) 51% (65) 37% (47) 127Employ: Self-Employed 3% (6) 3% (7) 8% (17) 44% (92) 42% (88) 209Employ: Homemaker 2% (2) — (0) 3% (4) 54% (64) 41% (48) 118Employ: Retired 1% (3) 1% (5) 1% (6) 33% (168) 64% (324) 505Employ: Unemployed 3% (7) 1% (2) 5% (14) 50% (140) 41% (114) 279Employ: Other 4% (7) — (0) 2% (3) 51% (95) 44% (82) 188Military HH: Yes 3% (11) 2% (9) 2% (8) 45% (190) 49% (208) 426Military HH: No 3% (46) 1% (15) 4% (77) 47% (842) 45% (793) 1774RD/WT: Right Direction 1% (12) 2% (16) 3% (26) 45% (378) 48% (401) 834RD/WT: Wrong Track 3% (45) 1% (7) 4% (59) 48% (655) 44% (600) 1366


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Adults 3% (57) 1% (24) 4% (86) 47% (1032) 45% (1001) 2200Trump Job Approve 2% (19) 1% (11) 4% (34) 48% (458) 46% (439) 961Trump Job Disapprove 3% (36) 1% (13) 4% (41) 47% (535) 45% (504) 1130Trump Job Strongly Approve 2% (12) 1% (8) 3% (18) 43% (237) 51% (282) 557Trump Job Somewhat Approve 2% (7) 1% (3) 4% (16) 55% (221) 39% (157) 404Trump Job Somewhat Disapprove 3% (9) 1% (2) 1% (4) 52% (143) 43% (119) 277Trump Job Strongly Disapprove 3% (28) 1% (10) 4% (38) 46% (392) 45% (385) 853Favorable of Trump 2% (20) 1% (10) 3% (30) 45% (431) 48% (458) 948Unfavorable of Trump 3% (37) 1% (14) 4% (45) 49% (552) 43% (484) 1131Very Favorable of Trump 1% (8) 1% (9) 3% (18) 44% (255) 50% (294) 584Somewhat Favorable of Trump 3% (11) — (1) 3% (12) 48% (175) 45% (164) 364Somewhat Unfavorable of Trump 2% (4) 3% (6) 2% (4) 54% (118) 40% (88) 219Very Unfavorable of Trump 4% (33) 1% (8) 4% (41) 48% (434) 43% (396) 911#1 Issue: Economy 4% (24) — (3) 4% (25) 53% (339) 39% (249) 639#1 Issue: Security 2% (6) 1% (2) 3% (8) 45% (122) 48% (130) 268#1 Issue: Health Care 1% (4) 2% (10) 2% (10) 50% (256) 45% (232) 513#1 Issue: Medicare / Social Security 1% (4) 1% (3) 2% (7) 35% (104) 60% (178) 296#1 Issue: Women’s Issues 5% (5) 3% (3) 10% (11) 38% (40) 44% (47) 106#1 Issue: Education 5% (6) 2% (2) 9% (11) 46% (53) 39% (45) 116#1 Issue: Energy 5% (5) 1% (1) 8% (9) 51% (60) 35% (42) 118#1 Issue: Other 2% (3) — (0) 3% (5) 40% (58) 55% (79) 1442018 House Vote: Democrat 4% (29) 1% (7) 3% (22) 47% (360) 46% (354) 7732018 House Vote: Republican 1% (9) 1% (9) 3% (22) 44% (285) 49% (316) 6412018 House Vote: Someone else 3% (3) 3% (2) 6% (5) 39% (34) 48% (41) 852016 Vote: Hillary Clinton 3% (21) 1% (5) 2% (15) 45% (307) 49% (333) 6822016 Vote: Donald Trump 2% (13) 2% (14) 3% (21) 43% (301) 51% (357) 7062016 Vote: Other — (1) — (0) 5% (6) 57% (77) 39% (53) 1372016 Vote: Didn’t Vote 3% (23) 1% (5) 6% (43) 51% (344) 38% (256) 671



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Table HR6_8



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Adults 3% (57) 1% (24) 4% (86) 47% (1032) 45% (1001) 2200Voted in 2014: Yes 2% (31) 1% (12) 3% (35) 44% (580) 50% (653) 1312Voted in 2014: No 3% (27) 1% (12) 6% (50) 51% (452) 39% (347) 8882012 Vote: Barack Obama 3% (26) 1% (11) 2% (19) 46% (387) 48% (403) 8462012 Vote: Mitt Romney 1% (4) 1% (4) 2% (10) 44% (213) 53% (257) 4892012 Vote: Other 1% (1) — (0) 3% (3) 44% (34) 51% (39) 772012 Vote: Didn’t Vote 3% (26) 1% (6) 7% (54) 51% (398) 38% (298) 7814-Region: Northeast 5% (18) — (1) 3% (12) 44% (174) 48% (188) 3944-Region: Midwest 2% (10) 1% (6) 4% (19) 44% (203) 48% (223) 4624-Region: South 2% (20) 1% (6) 5% (45) 46% (383) 45% (370) 8244-Region: West 2% (9) 2% (10) 2% (9) 52% (272) 42% (220) 520Watch TV: Every day 3% (31) 1% (16) 4% (41) 45% (511) 47% (528) 1127Watch TV: Several times per week 4% (19) 1% (7) 3% (14) 53% (258) 39% (190) 488Watch TV: About once per week 1% (2) — (0) 6% (9) 50% (74) 43% (64) 149Watch TV: Several times per month 3% (3) — (0) 1% (1) 59% (63) 37% (39) 106Watch TV: About once per month 3% (2) 1% (1) 7% (5) 58% (44) 32% (24) 76Watch TV: Less often than once per month — (0) 1% (1) 12% (10) 37% (30) 50% (41) 82Watch TV: Never — (0) — (0) 3% (5) 30% (52) 67% (115) 172Watch Movies: Every day 7% (34) 2% (11) 6% (30) 49% (224) 35% (162) 461Watch Movies: Several times per week 2% (10) 1% (5) 3% (16) 51% (296) 44% (253) 581Watch Movies: About once per week 2% (7) 2% (6) 3% (11) 44% (160) 49% (177) 361Watch Movies: Several times per month — (1) — (1) 4% (9) 52% (119) 43% (100) 229Watch Movies: About once per month 1% (2) — (0) 5% (10) 47% (97) 47% (95) 204Watch Movies: Less often than once per month 2% (3) — (1) 2% (4) 47% (81) 49% (84) 171Watch Movies: Never — (1) — (0) 4% (7) 29% (56) 67% (130) 194


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Adults 3% (57) 1% (24) 4% (86) 47% (1032) 45% (1001) 2200Watch Sporting Events: Every day 5% (8) 1% (1) 7% (10) 48% (72) 39% (60) 152Watch Sporting Events: Several times per week 5% (14) 4% (11) 3% (9) 50% (144) 38% (111) 290Watch Sporting Events: About once per week 1% (3) 1% (3) 5% (11) 48% (118) 45% (110) 245Watch Sporting Events: Several times per month 3% (5) 2% (4) 2% (4) 52% (101) 41% (81) 195Watch Sporting Events: About once per month 5% (7) — (0) 5% (8) 42% (63) 48% (72) 150Watch Sporting Events: Less often than once per month 2% (8) — (2) 4% (13) 53% (196) 41% (152) 371Watch Sporting Events: Never 1% (11) — (3) 4% (30) 42% (338) 52% (415) 797Cable TV: Currently subscribe 2% (24) 2% (17) 2% (17) 46% (475) 48% (498) 1031Cable TV: Subscribed in past 2% (16) 1% (4) 6% (46) 52% (399) 40% (305) 771Cable TV: Never subscribed 4% (17) 1% (2) 6% (23) 40% (158) 50% (198) 398Satellite TV: Currently subscribe 2% (8) 2% (9) 4% (19) 45% (213) 47% (222) 470Satellite TV: Subscribed in past 4% (24) 1% (8) 5% (31) 53% (345) 38% (249) 656Satellite TV: Never subscribed 2% (26) 1% (7) 3% (36) 44% (475) 49% (531) 1074Streaming Services: Currently subscribe 3% (34) 1% (9) 4% (54) 54% (705) 39% (515) 1316Streaming Services: Subscribed in past 4% (8) 5% (11) 6% (14) 44% (101) 42% (97) 232Streaming Services: Never subscribed 2% (16) 1% (4) 3% (18) 35% (226) 60% (389) 652Film: An avid fan 4% (31) 2% (13) 4% (30) 54% (400) 35% (261) 736Film: A casual fan 2% (24) 1% (9) 4% (46) 46% (565) 48% (592) 1237Film: Not a fan 1% (2) 1% (2) 4% (9) 29% (67) 65% (148) 227Television: An avid fan 2% (24) — (5) 5% (48) 47% (479) 46% (471) 1026Television: A casual fan 3% (30) 1% (14) 3% (35) 49% (505) 43% (444) 1028Television: Not a fan 3% (4) 3% (5) 2% (3) 33% (48) 59% (86) 146Music: An avid fan 4% (43) 1% (15) 5% (65) 54% (643) 36% (432) 1198Music: A casual fan 1% (14) 1% (9) 2% (21) 40% (364) 55% (499) 907Music: Not a fan 1% (1) — (0) — (0) 26% (25) 73% (69) 95Fashion: An avid fan 7% (26) 2% (5) 5% (16) 54% (185) 32% (111) 342Fashion: A casual fan 3% (23) 1% (12) 6% (48) 45% (375) 45% (375) 832Fashion: Not a fan 1% (9) 1% (7) 2% (22) 46% (473) 50% (515) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_9: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?YouTube Red


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Adults 4% (90) 2% (45) 5% (104) 54% (1194) 35% (766) 2200Gender: Male 5% (49) 3% (27) 5% (54) 58% (621) 29% (312) 1062Gender: Female 4% (42) 2% (18) 4% (51) 50% (573) 40% (454) 1138Age: 18-29 6% (31) 4% (19) 9% (44) 61% (296) 20% (95) 485Age: 30-44 8% (40) 2% (13) 7% (34) 57% (298) 27% (142) 528Age: 45-54 4% (14) 2% (5) 3% (11) 53% (176) 38% (127) 333Age: 55-64 1% (3) 2% (8) 1% (6) 55% (230) 41% (170) 417Age: 65+ — (2) — (0) 2% (9) 44% (193) 53% (232) 436Generation Z: 18-22 9% (22) 6% (16) 11% (27) 55% (139) 20% (50) 253Millennial: Age 23-38 6% (31) 2% (14) 7% (41) 61% (340) 23% (131) 556Generation X: Age 39-54 6% (32) 1% (8) 4% (22) 54% (291) 34% (183) 537Boomers: Age 55-73 1% (5) 1% (8) 2% (13) 51% (380) 45% (332) 739PID: Dem (no lean) 4% (36) 2% (17) 6% (46) 56% (462) 32% (265) 825PID: Ind (no lean) 4% (28) 1% (8) 6% (39) 57% (402) 32% (229) 706PID: Rep (no lean) 4% (27) 3% (20) 3% (20) 49% (330) 41% (272) 669PID/Gender: DemMen 6% (21) 3% (10) 7% (24) 60% (220) 25% (91) 366PID/Gender: DemWomen 3% (15) 2% (7) 5% (21) 53% (243) 38% (174) 460PID/Gender: Ind Men 3% (10) 1% (4) 5% (17) 66% (223) 25% (85) 339PID/Gender: Ind Women 5% (18) 1% (4) 6% (22) 49% (179) 39% (145) 367PID/Gender: Rep Men 5% (18) 4% (13) 3% (12) 50% (179) 38% (136) 357PID/Gender: Rep Women 3% (9) 2% (7) 3% (8) 48% (151) 44% (136) 312Ideo: Liberal (1-3) 6% (35) 2% (14) 6% (36) 55% (342) 31% (191) 618Ideo: Moderate (4) 2% (14) 2% (11) 5% (28) 59% (345) 32% (186) 584Ideo: Conservative (5-7) 3% (22) 1% (11) 2% (14) 54% (393) 39% (283) 722Educ: < College 4% (62) 2% (33) 5% (81) 55% (827) 34% (509) 1512Educ: Bachelors degree 4% (19) 2% (8) 3% (14) 57% (253) 34% (150) 444Educ: Post-grad 4% (10) 2% (5) 3% (9) 47% (114) 44% (107) 244


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Adults 4% (90) 2% (45) 5% (104) 54% (1194) 35% (766) 2200Trump Job Approve 4% (41) 2% (19) 5% (48) 52% (503) 36% (349) 961Trump Job Disapprove 4% (42) 2% (23) 4% (44) 58% (650) 33% (370) 1130Trump Job Strongly Approve 5% (26) 2% (13) 3% (16) 52% (291) 38% (212) 557Trump Job Somewhat Approve 4% (15) 1% (6) 8% (32) 53% (213) 34% (137) 404Trump Job Somewhat Disapprove 3% (8) 2% (6) 4% (10) 62% (172) 29% (80) 277Trump Job Strongly Disapprove 4% (34) 2% (17) 4% (34) 56% (478) 34% (290) 853Favorable of Trump 4% (38) 2% (22) 4% (42) 52% (489) 38% (356) 948Unfavorable of Trump 4% (49) 2% (18) 4% (48) 58% (659) 32% (356) 1131Very Favorable of Trump 5% (28) 2% (13) 4% (22) 52% (303) 37% (218) 584Somewhat Favorable of Trump 3% (10) 3% (10) 6% (20) 51% (186) 38% (138) 364Somewhat Unfavorable of Trump 5% (10) 4% (8) 5% (10) 54% (118) 33% (73) 219Very Unfavorable of Trump 4% (39) 1% (10) 4% (38) 59% (540) 31% (283) 911#1 Issue: Economy 6% (40) 2% (12) 5% (33) 56% (359) 31% (195) 639#1 Issue: Security 4% (10) 1% (2) 4% (11) 59% (158) 33% (88) 268#1 Issue: Health Care 3% (14) 2% (8) 5% (23) 58% (295) 34% (172) 513#1 Issue: Medicare / Social Security 2% (5) 3% (10) 1% (4) 44% (131) 49% (146) 296#1 Issue: Women’s Issues 4% (5) 5% (5) 10% (10) 52% (55) 29% (31) 106#1 Issue: Education 6% (7) 3% (4) 9% (11) 49% (56) 33% (38) 116#1 Issue: Energy 5% (6) 4% (5) 8% (10) 52% (61) 30% (36) 118#1 Issue: Other 3% (4) — (0) 1% (2) 55% (79) 42% (60) 1442018 House Vote: Democrat 4% (28) 2% (17) 5% (37) 57% (442) 32% (250) 7732018 House Vote: Republican 4% (26) 2% (14) 2% (16) 50% (318) 42% (267) 6412018 House Vote: Someone else 9% (7) 5% (4) 5% (4) 53% (45) 28% (24) 852016 Vote: Hillary Clinton 4% (28) 2% (12) 4% (25) 56% (380) 35% (237) 6822016 Vote: Donald Trump 3% (22) 3% (18) 2% (18) 49% (346) 43% (302) 7062016 Vote: Other 5% (7) — (0) 8% (10) 62% (85) 25% (34) 1372016 Vote: Didn’t Vote 5% (33) 2% (15) 8% (52) 57% (381) 28% (190) 671


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Adults 4% (90) 2% (45) 5% (104) 54% (1194) 35% (766) 2200Voted in 2014: Yes 4% (50) 1% (19) 4% (48) 52% (683) 39% (512) 1312Voted in 2014: No 5% (40) 3% (26) 6% (56) 58% (511) 29% (254) 8882012 Vote: Barack Obama 4% (34) 2% (18) 5% (39) 54% (458) 35% (298) 8462012 Vote: Mitt Romney 3% (14) 1% (5) 2% (9) 50% (243) 44% (217) 4892012 Vote: Other 4% (3) — (0) 4% (3) 62% (48) 30% (23) 772012 Vote: Didn’t Vote 5% (39) 3% (20) 7% (53) 57% (444) 29% (225) 7814-Region: Northeast 6% (22) 2% (7) 4% (18) 50% (195) 38% (151) 3944-Region: Midwest 4% (17) 1% (5) 5% (21) 50% (233) 40% (187) 4624-Region: South 4% (32) 2% (19) 5% (42) 57% (472) 31% (259) 8244-Region: West 4% (19) 3% (14) 5% (24) 56% (293) 33% (170) 520Watch TV: Every day 5% (53) 2% (23) 4% (40) 55% (615) 35% (397) 1127Watch TV: Several times per week 3% (17) 2% (10) 6% (31) 59% (286) 30% (144) 488Watch TV: About once per week 3% (5) 2% (3) 7% (11) 54% (80) 34% (50) 149Watch TV: Several times per month 2% (2) 7% (8) 3% (3) 52% (55) 36% (38) 106Watch TV: About once per month 3% (3) 1% (1) 12% (9) 65% (50) 19% (15) 76Watch TV: Less often than once per month 2% (2) — (0) 8% (7) 54% (44) 35% (29) 82Watch TV: Never 5% (9) 1% (1) 3% (4) 37% (64) 54% (93) 172Watch Movies: Every day 11% (50) 3% (16) 6% (27) 54% (249) 26% (119) 461Watch Movies: Several times per week 2% (13) 1% (6) 5% (30) 59% (341) 33% (191) 581Watch Movies: About once per week 2% (8) 3% (11) 3% (13) 52% (187) 39% (142) 361Watch Movies: Several times per month 3% (6) 3% (8) 4% (9) 60% (138) 30% (68) 229Watch Movies: About once per month 2% (5) — (1) 7% (15) 54% (111) 36% (72) 204Watch Movies: Less often than once per month 2% (3) 1% (1) 3% (6) 55% (95) 39% (67) 171Watch Movies: Never 3% (5) 1% (2) 3% (5) 38% (74) 55% (108) 194



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Table HR6_10: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?YouTube Live TV


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Adults 6% (141) 2% (45) 5% (119) 65% (1429) 21% (467) 2200Gender: Male 7% (78) 2% (24) 5% (55) 68% (724) 17% (181) 1062Gender: Female 5% (62) 2% (21) 6% (64) 62% (705) 25% (286) 1138Age: 18-29 8% (38) 3% (14) 8% (39) 63% (304) 19% (90) 485Age: 30-44 9% (46) 2% (12) 6% (34) 62% (326) 21% (109) 528Age: 45-54 8% (26) 2% (7) 6% (22) 69% (230) 15% (49) 333Age: 55-64 4% (17) 2% (7) 4% (17) 69% (289) 21% (88) 417Age: 65+ 3% (14) 1% (5) 2% (7) 64% (280) 30% (130) 436Generation Z: 18-22 8% (19) 5% (12) 9% (22) 56% (142) 23% (58) 253Millennial: Age 23-38 8% (46) 2% (11) 7% (41) 65% (362) 17% (96) 556Generation X: Age 39-54 8% (44) 2% (10) 6% (32) 66% (357) 18% (94) 537Boomers: Age 55-73 4% (28) 1% (11) 3% (22) 67% (498) 24% (180) 739PID: Dem (no lean) 8% (63) 2% (17) 5% (43) 64% (525) 21% (176) 825PID: Ind (no lean) 5% (33) 1% (9) 6% (40) 68% (483) 20% (141) 706PID: Rep (no lean) 7% (45) 3% (19) 5% (35) 63% (421) 22% (150) 669PID/Gender: DemMen 9% (32) 3% (11) 5% (19) 68% (250) 15% (53) 366PID/Gender: DemWomen 7% (31) 1% (7) 5% (24) 60% (275) 27% (123) 460PID/Gender: Ind Men 5% (16) 1% (4) 5% (18) 73% (248) 16% (54) 339PID/Gender: Ind Women 5% (17) 1% (5) 6% (23) 64% (235) 24% (87) 367PID/Gender: Rep Men 9% (30) 3% (10) 5% (18) 63% (225) 21% (74) 357PID/Gender: Rep Women 4% (14) 3% (9) 5% (17) 63% (196) 24% (76) 312Ideo: Liberal (1-3) 8% (50) 2% (13) 6% (37) 64% (395) 20% (122) 618Ideo: Moderate (4) 5% (31) 2% (14) 6% (36) 68% (395) 18% (108) 584Ideo: Conservative (5-7) 5% (39) 1% (8) 4% (27) 68% (488) 22% (161) 722Educ: < College 6% (88) 2% (35) 6% (88) 64% (975) 22% (327) 1512Educ: Bachelors degree 7% (30) — (2) 4% (19) 71% (314) 18% (79) 444Educ: Post-grad 10% (23) 3% (8) 5% (12) 57% (140) 25% (61) 244



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Table HR6_10



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Adults 6% (141) 2% (45) 5% (119) 65% (1429) 21% (467) 2200Voted in 2014: Yes 6% (85) 2% (24) 5% (61) 65% (857) 22% (286) 1312Voted in 2014: No 6% (56) 2% (21) 7% (58) 64% (572) 20% (182) 8882012 Vote: Barack Obama 8% (67) 1% (8) 4% (37) 67% (565) 20% (169) 8462012 Vote: Mitt Romney 4% (20) 2% (10) 4% (19) 65% (318) 25% (121) 4892012 Vote: Other 5% (3) 1% (1) 9% (7) 67% (51) 19% (14) 772012 Vote: Didn’t Vote 6% (50) 3% (21) 7% (55) 63% (493) 21% (162) 7814-Region: Northeast 7% (26) 2% (9) 5% (21) 63% (247) 23% (90) 3944-Region: Midwest 5% (25) 1% (7) 4% (17) 70% (322) 20% (91) 4624-Region: South 7% (57) 2% (15) 6% (51) 64% (526) 21% (174) 8244-Region: West 6% (33) 3% (13) 6% (29) 64% (333) 21% (112) 520Watch TV: Every day 8% (87) 2% (21) 6% (65) 65% (731) 20% (223) 1127Watch TV: Several times per week 7% (32) 2% (10) 5% (23) 69% (335) 18% (88) 488Watch TV: About once per week 4% (6) 2% (4) 7% (11) 61% (91) 26% (38) 149Watch TV: Several times per month 3% (3) 5% (5) 4% (5) 76% (81) 12% (13) 106Watch TV: About once per month 2% (1) 6% (5) 8% (6) 69% (53) 15% (12) 76Watch TV: Less often than once per month 3% (2) — (0) 10% (8) 62% (50) 25% (21) 82Watch TV: Never 5% (9) — (1) 1% (2) 51% (88) 42% (73) 172Watch Movies: Every day 13% (61) 3% (13) 8% (38) 59% (272) 17% (77) 461Watch Movies: Several times per week 6% (33) 1% (5) 6% (34) 70% (404) 18% (104) 581Watch Movies: About once per week 6% (22) 3% (11) 2% (9) 68% (245) 21% (75) 361Watch Movies: Several times per month 3% (6) 2% (4) 8% (19) 73% (167) 14% (33) 229Watch Movies: About once per month 2% (5) 5% (10) 6% (11) 66% (134) 21% (44) 204Watch Movies: Less often than once per month 5% (8) — (1) 3% (5) 62% (107) 29% (50) 171Watch Movies: Never 3% (6) 1% (2) 1% (2) 51% (99) 44% (85) 194


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Table HR6_11: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?PlayStation Vue


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Adults 2% (44) 1% (24) 5% (112) 54% (1180) 38% (840) 2200Gender: Male 3% (33) 1% (13) 5% (58) 60% (636) 30% (321) 1062Gender: Female 1% (11) 1% (10) 5% (54) 48% (544) 46% (518) 1138Age: 18-29 2% (10) 2% (10) 6% (30) 53% (258) 37% (178) 485Age: 30-44 5% (26) 2% (8) 8% (40) 54% (284) 32% (169) 528Age: 45-54 2% (6) 1% (3) 6% (18) 58% (194) 34% (113) 333Age: 55-64 — (1) 1% (3) 5% (19) 57% (237) 38% (157) 417Age: 65+ — (1) — (0) 1% (4) 48% (208) 51% (223) 436Generation Z: 18-22 2% (6) 3% (7) 6% (14) 48% (121) 41% (105) 253Millennial: Age 23-38 3% (19) 1% (8) 8% (43) 55% (306) 32% (179) 556Generation X: Age 39-54 3% (17) 1% (6) 6% (31) 57% (308) 33% (176) 537Boomers: Age 55-73 — (2) — (3) 3% (22) 54% (398) 43% (314) 739PID: Dem (no lean) 1% (12) 1% (8) 5% (45) 56% (464) 36% (297) 825PID: Ind (no lean) 1% (9) 1% (7) 5% (36) 55% (387) 38% (267) 706PID: Rep (no lean) 3% (23) 1% (9) 5% (31) 49% (330) 41% (275) 669PID/Gender: DemMen 2% (8) 2% (6) 6% (22) 62% (227) 28% (104) 366PID/Gender: DemWomen 1% (4) — (2) 5% (23) 52% (237) 42% (194) 460PID/Gender: Ind Men 2% (7) 1% (3) 5% (16) 64% (217) 28% (96) 339PID/Gender: Ind Women — (2) 1% (4) 5% (20) 46% (170) 47% (171) 367PID/Gender: Rep Men 5% (19) 1% (5) 6% (20) 54% (192) 34% (121) 357PID/Gender: Rep Women 1% (5) 1% (4) 4% (11) 44% (138) 49% (154) 312Ideo: Liberal (1-3) 3% (16) 1% (6) 6% (37) 55% (340) 35% (218) 618Ideo: Moderate (4) 1% (6) — (2) 6% (34) 57% (333) 36% (209) 584Ideo: Conservative (5-7) 2% (13) 1% (10) 4% (26) 54% (389) 39% (285) 722Educ: < College 2% (31) 1% (16) 6% (83) 53% (805) 38% (577) 1512Educ: Bachelors degree 2% (7) 1% (5) 5% (22) 55% (246) 37% (164) 444Educ: Post-grad 2% (6) 1% (4) 3% (7) 53% (129) 40% (98) 244


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Adults 2% (44) 1% (24) 5% (112) 54% (1180) 38% (840) 2200Income: Under 50k 2% (19) 1% (15) 5% (62) 50% (584) 42% (492) 1171Income: 50k-100k 3% (21) 1% (5) 5% (34) 57% (411) 34% (245) 716Income: 100k+ 1% (4) 1% (4) 5% (16) 60% (186) 33% (103) 313Ethnicity: White 2% (27) 1% (13) 4% (77) 54% (935) 39% (671) 1722Ethnicity: Hispanic 3% (10) 3% (12) 6% (21) 50% (174) 38% (133) 349Ethnicity: Afr. Am. 6% (15) 2% (6) 10% (26) 55% (152) 27% (75) 274Ethnicity: Other 1% (2) 2% (5) 4% (9) 46% (94) 46% (94) 204All Christian 1% (11) 1% (12) 4% (42) 55% (543) 39% (383) 991All Non-Christian 6% (6) 3% (3) 4% (4) 42% (40) 45% (43) 97Atheist 1% (1) 2% (2) — (1) 57% (68) 39% (47) 119Agnostic/Nothing in particular 3% (25) 1% (7) 7% (65) 53% (529) 37% (367) 993Religious Non-Protestant/Catholic 6% (8) 3% (3) 5% (6) 44% (52) 42% (50) 119Evangelical 1% (8) 1% (4) 5% (24) 53% (277) 40% (210) 524Non-Evangelical 1% (11) 1% (9) 5% (38) 54% (442) 39% (315) 815Community: Urban 3% (15) 2% (9) 5% (32) 55% (323) 35% (206) 585Community: Suburban 2% (17) 1% (8) 5% (52) 54% (533) 38% (372) 982Community: Rural 2% (12) 1% (7) 4% (28) 51% (324) 41% (262) 633Employ: Private Sector 2% (15) 1% (5) 6% (42) 58% (380) 33% (214) 656Employ: Government 5% (6) 3% (3) 7% (9) 48% (62) 37% (47) 127Employ: Self-Employed 5% (9) 2% (5) 5% (10) 51% (106) 37% (78) 209Employ: Homemaker — (0) — (0) 5% (6) 61% (72) 33% (39) 118Employ: Retired — (2) 1% (4) 1% (7) 52% (262) 46% (231) 505Employ: Unemployed 1% (4) 1% (2) 6% (18) 53% (147) 39% (108) 279Employ: Other 1% (2) 2% (3) 7% (13) 49% (92) 41% (78) 188Military HH: Yes 4% (17) 1% (6) 5% (22) 51% (218) 38% (163) 426Military HH: No 2% (27) 1% (18) 5% (90) 54% (962) 38% (677) 1774RD/WT: Right Direction 3% (24) 2% (13) 5% (38) 54% (451) 37% (308) 834RD/WT: Wrong Track 1% (20) 1% (11) 5% (74) 53% (730) 39% (532) 1366



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Adults 2% (44) 1% (24) 5% (112) 54% (1180) 38% (840) 2200Trump Job Approve 3% (25) 1% (8) 5% (51) 55% (525) 37% (351) 961Trump Job Disapprove 2% (18) 1% (15) 5% (53) 54% (613) 38% (431) 1130Trump Job Strongly Approve 4% (22) 1% (5) 4% (24) 53% (294) 38% (213) 557Trump Job Somewhat Approve 1% (4) 1% (2) 7% (27) 57% (231) 34% (139) 404Trump Job Somewhat Disapprove 1% (4) 2% (6) 6% (18) 52% (144) 38% (105) 277Trump Job Strongly Disapprove 2% (14) 1% (9) 4% (35) 55% (470) 38% (325) 853Favorable of Trump 3% (26) 1% (8) 5% (51) 53% (498) 38% (365) 948Unfavorable of Trump 1% (17) 1% (13) 5% (57) 56% (629) 37% (415) 1131Very Favorable of Trump 4% (23) — (1) 4% (24) 53% (309) 39% (227) 584Somewhat Favorable of Trump 1% (4) 2% (7) 7% (26) 52% (189) 38% (138) 364Somewhat Unfavorable of Trump 1% (3) 4% (8) 5% (11) 53% (116) 37% (81) 219Very Unfavorable of Trump 2% (14) 1% (5) 5% (45) 56% (513) 37% (334) 911#1 Issue: Economy 2% (10) 1% (6) 7% (43) 58% (370) 33% (211) 639#1 Issue: Security 5% (12) 2% (5) 6% (16) 53% (143) 34% (92) 268#1 Issue: Health Care 3% (13) — (0) 3% (16) 58% (296) 37% (188) 513#1 Issue: Medicare / Social Security 1% (2) 1% (4) 3% (8) 48% (141) 47% (140) 296#1 Issue: Women’s Issues 1% (1) 6% (6) 4% (4) 42% (45) 48% (51) 106#1 Issue: Education 2% (3) 1% (1) 9% (10) 50% (58) 38% (44) 116#1 Issue: Energy 2% (2) 2% (2) 8% (10) 49% (58) 39% (46) 118#1 Issue: Other — (0) — (1) 4% (5) 48% (69) 48% (69) 1442018 House Vote: Democrat 1% (10) 1% (10) 5% (35) 58% (451) 35% (267) 7732018 House Vote: Republican 3% (20) — (2) 5% (29) 53% (341) 39% (249) 6412018 House Vote: Someone else 1% (1) 3% (3) 9% (7) 52% (44) 35% (30) 852016 Vote: Hillary Clinton 2% (11) 1% (4) 5% (34) 55% (375) 38% (257) 6822016 Vote: Donald Trump 3% (18) 1% (9) 4% (32) 52% (370) 39% (277) 7062016 Vote: Other 1% (1) — (0) 4% (6) 64% (88) 30% (41) 1372016 Vote: Didn’t Vote 2% (14) 1% (10) 6% (41) 51% (345) 39% (262) 671


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Adults 2% (44) 1% (24) 5% (112) 54% (1180) 38% (840) 2200Voted in 2014: Yes 2% (24) 1% (13) 4% (58) 56% (729) 37% (487) 1312Voted in 2014: No 2% (20) 1% (11) 6% (54) 51% (451) 40% (353) 8882012 Vote: Barack Obama 2% (16) 1% (8) 5% (42) 57% (481) 35% (299) 8462012 Vote: Mitt Romney 2% (12) — (2) 3% (15) 53% (260) 41% (200) 4892012 Vote: Other — (0) — (0) 8% (6) 56% (43) 36% (28) 772012 Vote: Didn’t Vote 2% (17) 1% (11) 6% (49) 51% (395) 40% (310) 7814-Region: Northeast 2% (7) 1% (5) 5% (18) 56% (219) 37% (145) 3944-Region: Midwest 2% (9) 1% (4) 4% (17) 54% (251) 39% (181) 4624-Region: South 2% (15) 1% (12) 7% (54) 52% (432) 38% (311) 8244-Region: West 2% (12) 1% (3) 4% (23) 54% (278) 39% (203) 520Watch TV: Every day 2% (26) 1% (13) 5% (59) 56% (636) 35% (394) 1127Watch TV: Several times per week 2% (8) 1% (6) 5% (27) 56% (273) 36% (174) 488Watch TV: About once per week 1% (1) 1% (1) 6% (10) 52% (77) 40% (60) 149Watch TV: Several times per month 2% (2) 3% (3) 2% (2) 43% (45) 51% (54) 106Watch TV: About once per month 2% (1) 1% (1) 11% (8) 59% (45) 28% (21) 76Watch TV: Less often than once per month 2% (2) 1% (0) 2% (1) 54% (44) 42% (34) 82Watch TV: Never 2% (4) — (0) 3% (5) 35% (61) 59% (102) 172Watch Movies: Every day 6% (29) 1% (6) 7% (34) 57% (264) 28% (128) 461Watch Movies: Several times per week 1% (7) 1% (4) 5% (32) 56% (326) 36% (212) 581Watch Movies: About once per week — (2) 2% (8) 3% (13) 54% (196) 40% (143) 361Watch Movies: Several times per month 1% (1) 1% (2) 4% (10) 57% (131) 37% (84) 229Watch Movies: About once per month 1% (2) 1% (2) 5% (9) 51% (104) 42% (86) 204Watch Movies: Less often than once per month 1% (2) — (1) 4% (7) 53% (91) 42% (71) 171Watch Movies: Never 1% (2) — (1) 4% (7) 35% (68) 60% (116) 194



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Table HR6_11



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Adults 2% (44) 1% (24) 5% (112) 54% (1180) 38% (840) 2200Watch Sporting Events: Every day 7% (11) 3% (5) 10% (15) 61% (92) 20% (30) 152Watch Sporting Events: Several times per week 4% (11) 1% (4) 6% (16) 64% (186) 25% (74) 290Watch Sporting Events: About once per week 2% (6) 2% (6) 6% (14) 53% (131) 36% (88) 245Watch Sporting Events: Several times per month 2% (3) 3% (5) 6% (12) 56% (109) 34% (66) 195Watch Sporting Events: About once per month 2% (3) 1% (2) 4% (6) 53% (80) 40% (60) 150Watch Sporting Events: Less often than once per month 1% (3) — (1) 5% (19) 56% (210) 37% (139) 371Watch Sporting Events: Never 1% (8) — (1) 4% (31) 47% (373) 48% (384) 797Cable TV: Currently subscribe 3% (31) 1% (10) 5% (47) 53% (552) 38% (391) 1031Cable TV: Subscribed in past 1% (9) 1% (8) 6% (48) 55% (426) 36% (279) 771Cable TV: Never subscribed 1% (4) 1% (5) 4% (16) 51% (203) 43% (170) 398Satellite TV: Currently subscribe 4% (19) 1% (4) 5% (24) 52% (243) 38% (180) 470Satellite TV: Subscribed in past 2% (16) 1% (8) 7% (49) 55% (363) 34% (220) 656Satellite TV: Never subscribed 1% (10) 1% (12) 4% (39) 53% (574) 41% (440) 1074Streaming Services: Currently subscribe 2% (25) 1% (11) 6% (84) 58% (759) 33% (438) 1316Streaming Services: Subscribed in past 6% (14) 4% (8) 7% (16) 50% (115) 34% (79) 232Streaming Services: Never subscribed 1% (5) 1% (5) 2% (13) 47% (306) 50% (323) 652Film: An avid fan 4% (26) 1% (8) 6% (43) 61% (448) 29% (211) 736Film: A casual fan 1% (12) 1% (13) 5% (66) 53% (657) 39% (488) 1237Film: Not a fan 2% (5) 1% (3) 2% (4) 33% (75) 62% (141) 227Television: An avid fan 2% (21) 1% (10) 6% (63) 56% (578) 35% (354) 1026Television: A casual fan 2% (24) 1% (8) 4% (46) 53% (548) 39% (402) 1028Television: Not a fan — (0) 4% (6) 2% (3) 37% (54) 57% (83) 146Music: An avid fan 3% (37) 1% (11) 6% (73) 57% (681) 33% (395) 1198Music: A casual fan 1% (6) 1% (12) 4% (36) 52% (468) 42% (384) 907Music: Not a fan 1% (1) — (0) 2% (2) 33% (31) 64% (61) 95Fashion: An avid fan 4% (13) 2% (8) 8% (26) 52% (180) 34% (116) 342Fashion: A casual fan 2% (20) 1% (7) 6% (49) 52% (431) 39% (324) 832Fashion: Not a fan 1% (11) 1% (9) 4% (36) 56% (570) 39% (400) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_12: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Stirr


I currentlyshare a




neversubscribed


Adults 1% (15) 1% (24) 1% (29) 22% (473) 75% (1658) 2200Gender: Male 1% (8) 1% (15) 2% (17) 25% (269) 71% (753) 1062Gender: Female 1% (7) 1% (10) 1% (12) 18% (204) 80% (906) 1138Age: 18-29 1% (3) 1% (5) 2% (10) 22% (109) 74% (358) 485Age: 30-44 1% (4) 2% (10) 2% (8) 21% (111) 75% (393) 528Age: 45-54 — (1) — (1) — (2) 23% (78) 76% (252) 333Age: 55-64 1% (6) 2% (9) 1% (4) 24% (101) 71% (298) 417Age: 65+ — (1) — (0) 1% (4) 17% (73) 82% (357) 436Generation Z: 18-22 1% (3) 1% (4) 3% (8) 24% (61) 70% (178) 253Millennial: Age 23-38 — (2) 2% (11) 1% (4) 20% (109) 77% (431) 556Generation X: Age 39-54 1% (3) — (1) 2% (8) 24% (129) 74% (395) 537Boomers: Age 55-73 1% (7) 1% (9) 1% (9) 20% (151) 76% (563) 739PID: Dem (no lean) 1% (7) 1% (7) 2% (17) 21% (176) 75% (619) 825PID: Ind (no lean) — (2) 1% (4) 1% (7) 22% (157) 76% (535) 706PID: Rep (no lean) 1% (6) 2% (14) 1% (5) 21% (140) 75% (504) 669PID/Gender: DemMen 1% (3) 2% (6) 2% (8) 24% (86) 71% (261) 366PID/Gender: DemWomen 1% (3) — (1) 2% (8) 20% (90) 78% (357) 460PID/Gender: Ind Men — (1) — (1) 2% (6) 28% (97) 69% (235) 339PID/Gender: Ind Women — (2) 1% (3) — (2) 16% (60) 82% (301) 367PID/Gender: Rep Men 1% (4) 2% (7) 1% (3) 24% (86) 72% (257) 357PID/Gender: Rep Women 1% (2) 2% (6) 1% (2) 17% (54) 79% (248) 312Ideo: Liberal (1-3) 1% (8) 2% (10) 1% (8) 22% (134) 74% (458) 618Ideo: Moderate (4) — (2) 1% (6) 1% (6) 22% (131) 75% (439) 584Ideo: Conservative (5-7) 1% (4) — (3) 1% (7) 22% (158) 76% (551) 722Educ: < College 1% (11) 1% (22) 1% (20) 21% (318) 75% (1141) 1512Educ: Bachelors degree — (1) — (1) 1% (5) 25% (110) 74% (327) 444Educ: Post-grad 1% (4) 1% (1) 1% (4) 18% (45) 78% (191) 244



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Adults 1% (15) 1% (24) 1% (29) 22% (473) 75% (1658) 2200Income: Under 50k 1% (6) 1% (17) 2% (19) 21% (243) 76% (886) 1171Income: 50k-100k 1% (5) 1% (6) 1% (5) 24% (171) 74% (529) 716Income: 100k+ 1% (4) — (1) 1% (4) 19% (60) 78% (243) 313Ethnicity: White 1% (9) 1% (12) 1% (16) 20% (352) 77% (1333) 1722Ethnicity: Hispanic 1% (2) 3% (11) 2% (6) 21% (74) 73% (256) 349Ethnicity: Afr. Am. 2% (6) 4% (12) 3% (8) 25% (68) 66% (181) 274Ethnicity: Other 1% (1) — (0) 2% (5) 26% (53) 71% (145) 204All Christian 1% (7) 1% (5) 1% (12) 22% (215) 76% (752) 991All Non-Christian 1% (1) 7% (7) 3% (3) 19% (18) 70% (68) 97Atheist 1% (1) — (1) — (0) 21% (24) 78% (93) 119Agnostic/Nothing in particular 1% (6) 1% (12) 1% (14) 22% (215) 75% (746) 993Religious Non-Protestant/Catholic 1% (1) 7% (8) 3% (4) 18% (21) 71% (85) 119Evangelical 1% (3) 1% (6) 2% (11) 24% (125) 72% (379) 524Non-Evangelical 1% (6) 1% (6) 1% (7) 21% (168) 77% (628) 815Community: Urban — (3) 1% (9) 2% (9) 23% (136) 73% (428) 585Community: Suburban 1% (10) — (4) 2% (18) 20% (193) 77% (757) 982Community: Rural — (3) 2% (12) — (2) 23% (144) 75% (473) 633Employ: Private Sector 1% (9) — (3) 1% (5) 24% (157) 73% (482) 656Employ: Government 2% (2) — (0) 5% (6) 26% (32) 68% (86) 127Employ: Self-Employed 1% (3) 4% (7) 1% (3) 24% (50) 70% (146) 209Employ: Homemaker — (1) — (0) — (0) 22% (26) 77% (91) 118Employ: Retired — (1) 1% (6) — (1) 19% (97) 79% (400) 505Employ: Unemployed — (0) 1% (2) 3% (8) 24% (66) 73% (203) 279Employ: Other — (0) 4% (7) 2% (3) 13% (24) 82% (154) 188Military HH: Yes 1% (6) 2% (10) 2% (9) 20% (85) 74% (317) 426Military HH: No 1% (9) 1% (14) 1% (20) 22% (389) 76% (1341) 1774RD/WT: Right Direction 1% (8) 2% (18) 1% (9) 23% (188) 73% (611) 834RD/WT: Wrong Track 1% (8) — (7) 1% (20) 21% (285) 77% (1047) 1366


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Adults 1% (15) 1% (24) 1% (29) 22% (473) 75% (1658) 2200Trump Job Approve 1% (6) 2% (14) 1% (10) 23% (221) 74% (709) 961Trump Job Disapprove 1% (9) 1% (7) 2% (17) 21% (232) 77% (864) 1130Trump Job Strongly Approve 1% (5) 2% (11) 1% (8) 22% (121) 74% (413) 557Trump Job Somewhat Approve — (2) 1% (4) 1% (3) 25% (100) 73% (296) 404Trump Job Somewhat Disapprove 1% (1) — (0) 1% (4) 18% (50) 80% (222) 277Trump Job Strongly Disapprove 1% (8) 1% (7) 2% (13) 21% (183) 75% (642) 853Favorable of Trump — (4) 2% (15) 1% (13) 23% (214) 74% (701) 948Unfavorable of Trump 1% (10) 1% (7) 1% (11) 21% (237) 76% (864) 1131Very Favorable of Trump — (3) 2% (10) 1% (8) 23% (134) 73% (429) 584Somewhat Favorable of Trump 1% (2) 1% (4) 2% (6) 22% (80) 75% (272) 364Somewhat Unfavorable of Trump 1% (3) 2% (4) 1% (3) 13% (29) 82% (181) 219Very Unfavorable of Trump 1% (7) — (3) 1% (9) 23% (208) 75% (684) 911#1 Issue: Economy 1% (6) 1% (4) 1% (6) 22% (143) 75% (480) 639#1 Issue: Security 1% (3) — (0) 2% (5) 19% (50) 78% (210) 268#1 Issue: Health Care — (2) 1% (7) 1% (5) 22% (114) 75% (384) 513#1 Issue: Medicare / Social Security 1% (3) 2% (7) 2% (5) 21% (61) 74% (220) 296#1 Issue: Women’s Issues — (0) 3% (3) — (0) 13% (13) 84% (90) 106#1 Issue: Education 1% (1) 1% (1) 4% (5) 27% (32) 67% (77) 116#1 Issue: Energy — (0) 3% (3) 2% (2) 27% (31) 69% (81) 118#1 Issue: Other — (0) — (0) — (1) 19% (28) 80% (116) 1442018 House Vote: Democrat 1% (8) 1% (7) 2% (12) 22% (171) 74% (575) 7732018 House Vote: Republican 1% (4) 1% (9) 1% (5) 20% (128) 77% (494) 6412018 House Vote: Someone else — (0) 1% (1) 4% (3) 22% (18) 74% (63) 852016 Vote: Hillary Clinton 1% (6) 1% (7) 2% (11) 21% (145) 75% (512) 6822016 Vote: Donald Trump 1% (4) 2% (11) 1% (6) 20% (144) 77% (541) 7062016 Vote: Other 1% (2) — (0) 1% (2) 24% (33) 73% (100) 1372016 Vote: Didn’t Vote 1% (4) 1% (7) 1% (9) 22% (151) 75% (500) 671



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Adults 1% (15) 1% (24) 1% (29) 22% (473) 75% (1658) 2200Voted in 2014: Yes 1% (12) 1% (9) 1% (18) 21% (274) 76% (998) 1312Voted in 2014: No — (3) 2% (16) 1% (11) 22% (199) 74% (660) 8882012 Vote: Barack Obama 1% (11) 1% (10) 2% (13) 21% (175) 75% (638) 8462012 Vote: Mitt Romney — (1) — (2) 1% (3) 19% (95) 79% (387) 4892012 Vote: Other 1% (1) — (0) 1% (1) 28% (22) 70% (54) 772012 Vote: Didn’t Vote — (3) 1% (9) 1% (11) 23% (181) 74% (577) 7814-Region: Northeast 1% (2) — (1) 2% (10) 22% (87) 74% (293) 3944-Region: Midwest — (1) — (0) — (2) 24% (111) 75% (348) 4624-Region: South 1% (8) 1% (9) 2% (12) 20% (168) 76% (627) 8244-Region: West 1% (3) 3% (14) 1% (5) 21% (107) 75% (391) 520Watch TV: Every day 1% (8) 1% (10) 1% (8) 21% (238) 77% (864) 1127Watch TV: Several times per week — (2) 2% (9) 1% (5) 24% (116) 73% (355) 488Watch TV: About once per week — (0) 1% (2) 3% (4) 22% (33) 74% (110) 149Watch TV: Several times per month 1% (1) 1% (1) 3% (3) 22% (24) 74% (78) 106Watch TV: About once per month 4% (3) 4% (3) 4% (3) 23% (17) 66% (50) 76Watch TV: Less often than once per month 2% (2) — (0) 2% (1) 24% (19) 72% (59) 82Watch TV: Never — (0) — (0) 2% (4) 15% (26) 82% (142) 172Watch Movies: Every day 1% (5) 2% (8) 2% (8) 24% (111) 71% (329) 461Watch Movies: Several times per week 1% (6) — (1) 2% (10) 23% (133) 74% (431) 581Watch Movies: About once per week — (2) 2% (9) 1% (3) 19% (70) 77% (278) 361Watch Movies: Several times per month 1% (2) — (0) 1% (1) 22% (50) 77% (175) 229Watch Movies: About once per month — (0) 1% (3) 1% (2) 27% (56) 70% (143) 204Watch Movies: Less often than once per month — (0) 1% (2) 2% (3) 14% (24) 83% (142) 171Watch Movies: Never — (1) 1% (1) 1% (2) 15% (29) 83% (161) 194


94




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Adults 1% (15) 1% (24) 1% (29) 22% (473) 75% (1658) 2200Watch Sporting Events: Every day 1% (2) 4% (6) 1% (1) 24% (37) 69% (105) 152Watch Sporting Events: Several times per week 1% (4) 2% (7) 2% (5) 26% (76) 69% (199) 290Watch Sporting Events: About once per week — (1) — (0) 2% (4) 24% (59) 74% (181) 245Watch Sporting Events: Several times per month — (1) 2% (3) 1% (1) 26% (50) 71% (139) 195Watch Sporting Events: About once per month — (0) — (0) 2% (4) 29% (43) 69% (103) 150Watch Sporting Events: Less often than once per month 1% (3) 1% (3) 1% (5) 19% (71) 78% (289) 371Watch Sporting Events: Never 1% (4) 1% (5) 1% (9) 17% (137) 81% (642) 797Cable TV: Currently subscribe 1% (10) 1% (11) 1% (9) 21% (217) 76% (785) 1031Cable TV: Subscribed in past — (3) 1% (8) 1% (10) 21% (164) 76% (586) 771Cable TV: Never subscribed 1% (2) 1% (5) 2% (10) 23% (93) 72% (288) 398Satellite TV: Currently subscribe 1% (2) 1% (7) 2% (10) 23% (106) 73% (345) 470Satellite TV: Subscribed in past 1% (5) 1% (6) 2% (11) 22% (145) 75% (489) 656Satellite TV: Never subscribed 1% (8) 1% (11) 1% (8) 21% (222) 77% (825) 1074Streaming Services: Currently subscribe 1% (10) — (1) 1% (11) 22% (292) 76% (1002) 1316Streaming Services: Subscribed in past 1% (3) 7% (17) 5% (12) 19% (43) 68% (156) 232Streaming Services: Never subscribed — (2) 1% (6) 1% (6) 21% (138) 77% (500) 652Film: An avid fan 1% (4) 1% (8) 1% (7) 27% (199) 70% (518) 736Film: A casual fan 1% (10) 1% (14) 1% (16) 19% (241) 77% (957) 1237Film: Not a fan 1% (2) 1% (2) 3% (6) 15% (33) 81% (184) 227Television: An avid fan 1% (8) — (5) 1% (10) 22% (228) 76% (776) 1026Television: A casual fan 1% (8) 2% (16) 2% (17) 22% (225) 74% (762) 1028Television: Not a fan — (0) 3% (4) 1% (2) 14% (20) 83% (121) 146Music: An avid fan 1% (7) 1% (12) 1% (18) 23% (279) 74% (882) 1198Music: A casual fan 1% (8) 1% (10) 1% (8) 20% (184) 77% (697) 907Music: Not a fan 1% (1) 3% (2) 3% (3) 11% (10) 83% (79) 95Fashion: An avid fan 1% (2) 1% (3) 1% (5) 28% (95) 69% (237) 342Fashion: A casual fan 1% (7) 2% (15) 2% (14) 20% (169) 75% (627) 832Fashion: Not a fan 1% (6) 1% (6) 1% (10) 20% (209) 77% (794) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_13

Table HR6_13: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?CBS All Access


I currentlyshare a




neversubscribed




96




I currentlyshare a




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Adults 7% (163) 2% (40) 6% (136) 61% (1336) 24% (525) 2200Income: Under 50k 7% (87) 2% (26) 6% (66) 59% (687) 26% (306) 1171Income: 50k-100k 8% (56) 1% (9) 7% (48) 63% (450) 21% (153) 716Income: 100k+ 6% (20) 2% (5) 7% (22) 64% (200) 21% (66) 313Ethnicity: White 7% (122) 1% (22) 7% (117) 61% (1051) 24% (409) 1722Ethnicity: Hispanic 7% (25) 4% (14) 8% (28) 48% (168) 33% (115) 349Ethnicity: Afr. Am. 13% (36) 3% (8) 3% (8) 59% (161) 22% (61) 274Ethnicity: Other 3% (5) 5% (10) 5% (10) 61% (124) 27% (55) 204All Christian 6% (63) 2% (17) 6% (61) 63% (620) 23% (230) 991All Non-Christian 8% (8) 3% (2) 4% (4) 55% (53) 30% (29) 97Atheist 6% (7) 3% (3) 5% (6) 59% (70) 27% (32) 119Agnostic/Nothing in particular 9% (85) 2% (18) 6% (64) 60% (593) 24% (234) 993Religious Non-Protestant/Catholic 9% (11) 3% (4) 6% (7) 52% (62) 30% (36) 119Evangelical 10% (51) 2% (9) 7% (35) 58% (303) 24% (126) 524Non-Evangelical 5% (43) 2% (14) 6% (50) 64% (521) 23% (187) 815Community: Urban 9% (55) 3% (15) 6% (35) 57% (331) 26% (149) 585Community: Suburban 6% (63) 1% (14) 6% (56) 63% (620) 23% (229) 982Community: Rural 7% (45) 2% (11) 7% (45) 61% (385) 23% (147) 633Employ: Private Sector 8% (51) 2% (12) 8% (51) 61% (399) 22% (143) 656Employ: Government 5% (7) 4% (6) 9% (11) 62% (79) 19% (25) 127Employ: Self-Employed 9% (18) 1% (3) 6% (12) 59% (123) 25% (53) 209Employ: Homemaker 16% (19) — (0) 5% (6) 60% (71) 19% (23) 118Employ: Retired 5% (23) 1% (6) 3% (16) 67% (338) 24% (122) 505Employ: Unemployed 8% (24) 2% (5) 7% (18) 60% (166) 23% (65) 279Employ: Other 7% (12) 2% (4) 9% (16) 55% (104) 27% (51) 188Military HH: Yes 7% (32) 1% (6) 7% (32) 58% (246) 26% (111) 426Military HH: No 7% (131) 2% (34) 6% (104) 61% (1091) 23% (415) 1774RD/WT: Right Direction 6% (47) 2% (16) 5% (45) 62% (513) 26% (213) 834RD/WT: Wrong Track 8% (116) 2% (24) 7% (91) 60% (823) 23% (312) 1366



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Adults 7% (163) 2% (40) 6% (136) 61% (1336) 24% (525) 2200Voted in 2014: Yes 8% (111) 1% (17) 7% (87) 63% (824) 21% (273) 1312Voted in 2014: No 6% (52) 3% (23) 5% (48) 58% (512) 28% (252) 8882012 Vote: Barack Obama 10% (88) 1% (9) 7% (62) 63% (531) 19% (157) 8462012 Vote: Mitt Romney 6% (28) 1% (4) 7% (32) 64% (311) 23% (114) 4892012 Vote: Other 6% (5) 1% (1) 4% (3) 58% (44) 31% (24) 772012 Vote: Didn’t Vote 5% (43) 3% (23) 5% (38) 57% (448) 29% (229) 7814-Region: Northeast 8% (33) 1% (5) 6% (24) 62% (243) 22% (88) 3944-Region: Midwest 5% (25) 1% (6) 7% (34) 65% (299) 21% (99) 4624-Region: South 7% (62) 2% (15) 7% (55) 61% (506) 23% (186) 8244-Region: West 8% (43) 3% (15) 4% (23) 55% (288) 29% (152) 520Watch TV: Every day 10% (111) 2% (23) 7% (75) 61% (692) 20% (226) 1127Watch TV: Several times per week 6% (32) 2% (8) 6% (27) 66% (323) 20% (98) 488Watch TV: About once per week 6% (9) 2% (2) 9% (14) 54% (81) 29% (43) 149Watch TV: Several times per month 7% (8) 3% (3) 7% (8) 58% (61) 25% (26) 106Watch TV: About once per month 1% (1) 3% (2) 2% (2) 63% (48) 31% (23) 76Watch TV: Less often than once per month 1% (1) — (0) 6% (5) 67% (55) 26% (21) 82Watch TV: Never 1% (2) 1% (2) 3% (5) 44% (76) 50% (87) 172Watch Movies: Every day 13% (61) 2% (8) 8% (38) 53% (244) 24% (109) 461Watch Movies: Several times per week 7% (39) 1% (8) 8% (47) 64% (373) 20% (115) 581Watch Movies: About once per week 8% (30) 3% (11) 2% (7) 65% (234) 22% (79) 361Watch Movies: Several times per month 6% (13) 3% (6) 8% (18) 63% (145) 20% (46) 229Watch Movies: About once per month 4% (7) 2% (3) 4% (8) 66% (134) 25% (50) 204Watch Movies: Less often than once per month 5% (8) 1% (1) 6% (10) 65% (111) 24% (41) 171Watch Movies: Never 2% (4) 1% (3) 4% (8) 49% (95) 43% (84) 194



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Table HR6_14: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Disney Plus


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Table HR6_14



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Table HR6_14



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Adults 23% (505) 5% (102) 5% (106) 56% (1228) 12% (259) 2200Voted in 2014: Yes 21% (273) 4% (48) 4% (51) 61% (800) 11% (141) 1312Voted in 2014: No 26% (232) 6% (54) 6% (55) 48% (428) 13% (119) 8882012 Vote: Barack Obama 22% (190) 3% (29) 4% (36) 59% (496) 11% (95) 8462012 Vote: Mitt Romney 20% (95) 3% (14) 3% (14) 64% (315) 10% (51) 4892012 Vote: Other 16% (13) 2% (1) 6% (4) 67% (51) 9% (7) 772012 Vote: Didn’t Vote 26% (205) 7% (55) 7% (51) 47% (364) 14% (106) 7814-Region: Northeast 23% (89) 5% (21) 3% (13) 55% (216) 14% (54) 3944-Region: Midwest 24% (112) 4% (20) 4% (20) 57% (264) 10% (47) 4624-Region: South 23% (189) 5% (38) 6% (46) 55% (451) 12% (100) 8244-Region: West 22% (115) 4% (23) 5% (28) 57% (296) 11% (58) 520Watch TV: Every day 27% (300) 5% (55) 3% (39) 55% (626) 10% (108) 1127Watch TV: Several times per week 24% (119) 6% (28) 6% (27) 55% (270) 9% (44) 488Watch TV: About once per week 20% (30) 6% (10) 12% (17) 46% (69) 15% (23) 149Watch TV: Several times per month 25% (26) 7% (7) 3% (3) 53% (56) 13% (14) 106Watch TV: About once per month 19% (15) 2% (1) 6% (4) 67% (51) 6% (5) 76Watch TV: Less often than once per month 7% (6) — (0) 12% (10) 73% (60) 8% (6) 82Watch TV: Never 6% (10) 1% (2) 3% (5) 56% (96) 35% (60) 172Watch Movies: Every day 36% (164) 6% (29) 5% (25) 41% (187) 12% (56) 461Watch Movies: Several times per week 25% (143) 4% (22) 7% (41) 56% (325) 9% (50) 581Watch Movies: About once per week 26% (94) 6% (21) 4% (15) 55% (198) 9% (33) 361Watch Movies: Several times per month 17% (40) 7% (15) 4% (9) 66% (151) 6% (15) 229Watch Movies: About once per month 17% (35) 2% (4) 5% (10) 70% (143) 6% (12) 204Watch Movies: Less often than once per month 10% (18) 5% (9) 2% (4) 67% (116) 15% (25) 171Watch Movies: Never 6% (11) 1% (3) 1% (2) 57% (110) 35% (68) 194


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Table HR6_15

Table HR6_15: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Vudu


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Adults 8% (173) 2% (43) 5% (115) 48% (1064) 37% (805) 2200Income: Under 50k 9% (104) 2% (23) 7% (77) 46% (535) 37% (432) 1171Income: 50k-100k 6% (46) 2% (17) 3% (24) 53% (376) 35% (252) 716Income: 100k+ 7% (23) 1% (3) 4% (13) 49% (152) 39% (121) 313Ethnicity: White 7% (125) 2% (26) 4% (72) 49% (843) 38% (655) 1722Ethnicity: Hispanic 9% (31) 3% (11) 11% (40) 41% (143) 36% (125) 349Ethnicity: Afr. Am. 12% (32) 5% (13) 12% (32) 44% (120) 28% (76) 274Ethnicity: Other 8% (16) 1% (3) 5% (11) 49% (100) 36% (74) 204All Christian 7% (65) 1% (15) 4% (45) 47% (467) 40% (400) 991All Non-Christian 6% (5) 9% (8) 6% (6) 46% (45) 34% (33) 97Atheist 6% (7) — (1) 8% (10) 53% (63) 32% (38) 119Agnostic/Nothing in particular 10% (96) 2% (19) 6% (55) 49% (489) 34% (335) 993Religious Non-Protestant/Catholic 8% (9) 8% (10) 7% (8) 42% (50) 36% (42) 119Evangelical 11% (56) 2% (10) 6% (31) 49% (257) 33% (171) 524Non-Evangelical 6% (46) 1% (7) 5% (40) 49% (396) 40% (325) 815Community: Urban 8% (49) 2% (12) 7% (43) 48% (278) 35% (202) 585Community: Suburban 9% (85) 2% (19) 3% (34) 47% (464) 39% (380) 982Community: Rural 6% (40) 2% (12) 6% (38) 51% (322) 35% (223) 633Employ: Private Sector 10% (62) 2% (11) 5% (31) 50% (326) 34% (226) 656Employ: Government 4% (6) 4% (5) 7% (9) 47% (59) 38% (48) 127Employ: Self-Employed 6% (13) 4% (7) 9% (18) 50% (105) 32% (66) 209Employ: Homemaker 14% (17) — (0) 6% (7) 47% (56) 32% (38) 118Employ: Retired 4% (19) 2% (9) 3% (16) 45% (227) 46% (235) 505Employ: Unemployed 11% (30) 2% (5) 7% (19) 51% (143) 29% (82) 279Employ: Other 9% (17) 3% (5) 3% (7) 52% (97) 33% (62) 188Military HH: Yes 8% (33) 4% (18) 5% (21) 42% (181) 41% (174) 426Military HH: No 8% (140) 1% (25) 5% (94) 50% (883) 36% (631) 1774RD/WT: Right Direction 8% (65) 3% (26) 4% (34) 48% (398) 37% (311) 834RD/WT: Wrong Track 8% (109) 1% (17) 6% (81) 49% (666) 36% (494) 1366



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Adults 8% (173) 2% (43) 5% (115) 48% (1064) 37% (805) 2200Trump Job Approve 8% (76) 2% (20) 4% (41) 50% (478) 36% (346) 961Trump Job Disapprove 8% (91) 1% (17) 6% (69) 48% (539) 37% (415) 1130Trump Job Strongly Approve 8% (47) 3% (14) 4% (20) 47% (264) 38% (212) 557Trump Job Somewhat Approve 7% (28) 1% (5) 5% (21) 53% (214) 33% (134) 404Trump Job Somewhat Disapprove 10% (27) 2% (5) 7% (18) 45% (125) 37% (101) 277Trump Job Strongly Disapprove 7% (64) 1% (12) 6% (50) 49% (414) 37% (313) 853Favorable of Trump 8% (78) 3% (24) 4% (40) 49% (463) 36% (343) 948Unfavorable of Trump 8% (88) 1% (16) 6% (66) 48% (546) 37% (414) 1131Very Favorable of Trump 9% (55) 3% (15) 4% (23) 46% (266) 38% (225) 584Somewhat Favorable of Trump 6% (23) 3% (9) 5% (17) 54% (197) 32% (118) 364Somewhat Unfavorable of Trump 6% (13) 3% (6) 6% (13) 47% (104) 38% (83) 219Very Unfavorable of Trump 8% (75) 1% (10) 6% (53) 49% (442) 36% (331) 911#1 Issue: Economy 9% (60) 1% (8) 6% (39) 54% (344) 29% (188) 639#1 Issue: Security 10% (26) — (1) 5% (14) 48% (128) 37% (99) 268#1 Issue: Health Care 5% (26) 3% (14) 5% (25) 49% (249) 39% (199) 513#1 Issue: Medicare / Social Security 7% (19) 2% (6) 4% (13) 41% (120) 47% (138) 296#1 Issue: Women’s Issues 10% (11) 3% (3) 3% (3) 40% (42) 44% (47) 106#1 Issue: Education 12% (14) 3% (3) 8% (9) 47% (54) 31% (37) 116#1 Issue: Energy 7% (8) 5% (6) 6% (8) 44% (51) 38% (45) 118#1 Issue: Other 7% (10) 1% (1) 3% (5) 52% (75) 37% (53) 1442018 House Vote: Democrat 8% (59) 1% (11) 6% (43) 51% (394) 34% (266) 7732018 House Vote: Republican 7% (44) 2% (12) 3% (20) 48% (310) 40% (255) 6412018 House Vote: Someone else 4% (4) 3% (2) 9% (8) 48% (41) 36% (30) 852016 Vote: Hillary Clinton 8% (52) 1% (9) 3% (23) 51% (347) 37% (250) 6822016 Vote: Donald Trump 8% (54) 3% (20) 3% (25) 48% (340) 38% (268) 7062016 Vote: Other 9% (12) 2% (2) 16% (22) 48% (65) 25% (34) 1372016 Vote: Didn’t Vote 8% (55) 2% (12) 7% (45) 46% (309) 37% (250) 671


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Adults 8% (173) 2% (43) 5% (115) 48% (1064) 37% (805) 2200Voted in 2014: Yes 7% (94) 1% (17) 4% (58) 49% (648) 38% (495) 1312Voted in 2014: No 9% (79) 3% (25) 6% (57) 47% (416) 35% (311) 8882012 Vote: Barack Obama 7% (60) 2% (16) 5% (42) 50% (422) 36% (308) 8462012 Vote: Mitt Romney 7% (34) 2% (9) 2% (11) 49% (241) 40% (194) 4892012 Vote: Other 5% (4) — (0) 6% (5) 52% (40) 37% (28) 772012 Vote: Didn’t Vote 10% (75) 2% (15) 7% (57) 46% (359) 35% (275) 7814-Region: Northeast 6% (25) 2% (6) 3% (12) 52% (203) 38% (148) 3944-Region: Midwest 7% (33) 2% (9) 4% (20) 47% (217) 40% (183) 4624-Region: South 9% (76) 2% (14) 6% (51) 48% (398) 35% (285) 8244-Region: West 8% (40) 3% (13) 6% (32) 47% (246) 36% (189) 520Watch TV: Every day 8% (96) 2% (19) 6% (67) 48% (544) 36% (401) 1127Watch TV: Several times per week 8% (40) 2% (12) 5% (26) 52% (253) 32% (156) 488Watch TV: About once per week 6% (9) — (1) 3% (5) 48% (71) 42% (63) 149Watch TV: Several times per month 18% (19) 1% (1) 9% (10) 46% (49) 26% (27) 106Watch TV: About once per month 7% (6) 6% (4) 2% (1) 59% (45) 26% (20) 76Watch TV: Less often than once per month 1% (1) 3% (3) 4% (4) 48% (39) 43% (35) 82Watch TV: Never 1% (2) 1% (2) 1% (3) 36% (62) 60% (103) 172Watch Movies: Every day 15% (71) 3% (12) 11% (52) 44% (204) 26% (122) 461Watch Movies: Several times per week 8% (45) 2% (11) 4% (22) 52% (303) 34% (199) 581Watch Movies: About once per week 5% (19) 1% (5) 4% (16) 47% (171) 42% (151) 361Watch Movies: Several times per month 9% (21) 2% (6) 5% (12) 55% (127) 28% (64) 229Watch Movies: About once per month 5% (11) 1% (3) 4% (7) 50% (102) 39% (80) 204Watch Movies: Less often than once per month 3% (6) 2% (3) 2% (3) 53% (91) 40% (69) 171Watch Movies: Never 1% (1) 1% (3) 2% (3) 34% (66) 62% (121) 194



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Adults 8% (173) 2% (43) 5% (115) 48% (1064) 37% (805) 2200Watch Sporting Events: Every day 10% (15) 3% (4) 11% (16) 41% (63) 35% (53) 152Watch Sporting Events: Several times per week 7% (20) 3% (9) 2% (7) 56% (161) 32% (93) 290Watch Sporting Events: About once per week 10% (23) 2% (6) 8% (20) 47% (116) 32% (80) 245Watch Sporting Events: Several times per month 9% (18) 4% (7) 7% (13) 51% (99) 29% (57) 195Watch Sporting Events: About once per month 7% (11) — (1) 7% (10) 43% (65) 42% (63) 150Watch Sporting Events: Less often than once per month 8% (31) 1% (5) 4% (16) 52% (195) 34% (124) 371Watch Sporting Events: Never 7% (55) 1% (10) 4% (34) 46% (364) 42% (334) 797Cable TV: Currently subscribe 8% (78) 2% (21) 4% (39) 47% (481) 40% (412) 1031Cable TV: Subscribed in past 9% (71) 2% (16) 7% (54) 53% (411) 28% (218) 771Cable TV: Never subscribed 6% (25) 1% (5) 6% (22) 43% (172) 44% (175) 398Satellite TV: Currently subscribe 5% (26) 3% (12) 5% (25) 49% (229) 38% (178) 470Satellite TV: Subscribed in past 12% (76) 2% (16) 6% (42) 50% (327) 30% (195) 656Satellite TV: Never subscribed 7% (71) 1% (14) 4% (48) 47% (508) 40% (432) 1074Streaming Services: Currently subscribe 10% (136) 2% (21) 6% (73) 52% (680) 31% (407) 1316Streaming Services: Subscribed in past 5% (12) 9% (20) 9% (21) 49% (114) 28% (65) 232Streaming Services: Never subscribed 4% (25) — (1) 3% (22) 41% (270) 51% (334) 652Film: An avid fan 10% (74) 2% (17) 8% (55) 50% (369) 30% (221) 736Film: A casual fan 7% (85) 2% (23) 4% (55) 50% (612) 37% (461) 1237Film: Not a fan 7% (15) 1% (3) 2% (4) 36% (82) 54% (124) 227Television: An avid fan 9% (88) 1% (14) 5% (54) 47% (484) 37% (385) 1026Television: A casual fan 8% (77) 2% (25) 5% (53) 51% (529) 33% (344) 1028Television: Not a fan 5% (8) 3% (4) 5% (7) 35% (51) 53% (77) 146Music: An avid fan 9% (105) 2% (22) 6% (75) 52% (621) 31% (375) 1198Music: A casual fan 8% (68) 2% (20) 4% (39) 45% (406) 41% (374) 907Music: Not a fan 1% (1) — (0) 2% (2) 39% (37) 59% (56) 95Fashion: An avid fan 11% (37) 1% (4) 7% (25) 55% (189) 25% (87) 342Fashion: A casual fan 8% (64) 3% (21) 6% (50) 46% (381) 38% (316) 832Fashion: Not a fan 7% (73) 2% (17) 4% (40) 48% (494) 39% (403) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR6_16: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?DC Universe


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Adults 2% (51) 1% (25) 3% (66) 44% (972) 49% (1086) 2200Gender: Male 4% (39) 1% (14) 4% (40) 50% (534) 41% (435) 1062Gender: Female 1% (13) 1% (11) 2% (26) 38% (438) 57% (651) 1138Age: 18-29 3% (14) 3% (14) 7% (35) 48% (231) 39% (191) 485Age: 30-44 5% (29) 1% (6) 2% (13) 48% (256) 42% (224) 528Age: 45-54 2% (7) 1% (3) 2% (8) 48% (159) 47% (157) 333Age: 55-64 — (1) — (1) 2% (7) 47% (198) 50% (211) 417Age: 65+ — (0) — (1) 1% (3) 30% (129) 70% (304) 436Generation Z: 18-22 4% (11) 4% (9) 6% (15) 42% (108) 44% (111) 253Millennial: Age 23-38 4% (23) 2% (11) 6% (31) 49% (274) 39% (218) 556Generation X: Age 39-54 3% (16) 1% (3) 2% (10) 49% (264) 45% (243) 537Boomers: Age 55-73 — (1) — (1) 1% (9) 40% (295) 58% (432) 739PID: Dem (no lean) 3% (25) 1% (11) 4% (31) 44% (360) 48% (400) 825PID: Ind (no lean) 1% (9) 2% (12) 2% (17) 47% (331) 48% (336) 706PID: Rep (no lean) 3% (17) — (3) 3% (17) 42% (281) 52% (351) 669PID/Gender: DemMen 5% (18) 2% (8) 5% (16) 50% (184) 38% (140) 366PID/Gender: DemWomen 1% (6) 1% (3) 3% (15) 38% (176) 57% (260) 460PID/Gender: Ind Men 2% (6) 2% (5) 4% (15) 54% (183) 39% (131) 339PID/Gender: Ind Women 1% (4) 2% (7) 1% (3) 40% (148) 56% (205) 367PID/Gender: Rep Men 4% (14) — (1) 2% (9) 47% (168) 46% (165) 357PID/Gender: Rep Women 1% (3) — (1) 3% (8) 36% (113) 60% (186) 312Ideo: Liberal (1-3) 4% (23) 1% (8) 3% (21) 45% (280) 46% (285) 618Ideo: Moderate (4) 2% (9) 1% (8) 2% (13) 48% (277) 47% (277) 584Ideo: Conservative (5-7) 1% (9) — (3) 2% (11) 43% (314) 53% (385) 722Educ: < College 3% (38) 1% (18) 3% (49) 42% (642) 51% (766) 1512Educ: Bachelors degree 2% (7) 1% (5) 3% (13) 51% (225) 44% (193) 444Educ: Post-grad 2% (6) 1% (2) 2% (4) 43% (105) 52% (127) 244



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Adults 2% (51) 1% (25) 3% (66) 44% (972) 49% (1086) 2200Income: Under 50k 2% (27) 1% (17) 4% (43) 43% (501) 50% (584) 1171Income: 50k-100k 2% (17) 1% (7) 2% (15) 47% (333) 48% (344) 716Income: 100k+ 2% (7) 1% (2) 3% (8) 44% (138) 50% (158) 313Ethnicity: White 1% (23) 1% (14) 2% (36) 44% (764) 51% (884) 1722Ethnicity: Hispanic 5% (17) 1% (3) 7% (24) 43% (152) 44% (153) 349Ethnicity: Afr. Am. 8% (21) 2% (5) 5% (14) 46% (126) 39% (108) 274Ethnicity: Other 3% (7) 3% (5) 8% (16) 40% (82) 46% (94) 204All Christian 2% (18) 1% (7) 2% (17) 42% (417) 54% (532) 991All Non-Christian 9% (9) 1% (1) 6% (5) 35% (34) 49% (48) 97Atheist 2% (2) 1% (1) 1% (1) 56% (67) 40% (47) 119Agnostic/Nothing in particular 2% (22) 2% (16) 4% (42) 46% (454) 46% (459) 993Religious Non-Protestant/Catholic 9% (10) 1% (1) 4% (5) 36% (43) 50% (59) 119Evangelical 4% (19) 2% (11) 1% (8) 39% (206) 53% (280) 524Non-Evangelical 1% (10) 1% (4) 2% (17) 44% (360) 52% (424) 815Community: Urban 4% (22) 1% (8) 5% (27) 44% (259) 46% (269) 585Community: Suburban 2% (23) 1% (8) 2% (23) 46% (451) 48% (476) 982Community: Rural 1% (6) 1% (9) 2% (15) 41% (262) 54% (342) 633Employ: Private Sector 3% (17) 1% (7) 2% (15) 48% (314) 46% (303) 656Employ: Government 4% (5) 1% (1) 7% (9) 46% (59) 43% (55) 127Employ: Self-Employed 6% (12) 2% (4) 4% (8) 46% (97) 42% (88) 209Employ: Homemaker 2% (2) 2% (2) 2% (2) 48% (57) 47% (56) 118Employ: Retired — (2) — (1) 1% (4) 35% (177) 64% (322) 505Employ: Unemployed 2% (5) 1% (4) 6% (17) 50% (139) 41% (114) 279Employ: Other 2% (4) 2% (4) 5% (9) 40% (76) 50% (94) 188Military HH: Yes 4% (17) 2% (8) 3% (12) 39% (168) 52% (221) 426Military HH: No 2% (34) 1% (17) 3% (53) 45% (804) 49% (865) 1774RD/WT: Right Direction 2% (19) 2% (13) 3% (26) 42% (352) 51% (425) 834RD/WT: Wrong Track 2% (33) 1% (12) 3% (40) 45% (620) 48% (661) 1366


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Adults 2% (51) 1% (25) 3% (66) 44% (972) 49% (1086) 2200Trump Job Approve 2% (22) 1% (10) 2% (24) 44% (426) 50% (479) 961Trump Job Disapprove 3% (29) 1% (15) 3% (36) 45% (511) 48% (538) 1130Trump Job Strongly Approve 3% (15) 1% (5) 3% (17) 42% (237) 51% (284) 557Trump Job Somewhat Approve 2% (7) 1% (6) 2% (7) 47% (189) 48% (195) 404Trump Job Somewhat Disapprove 2% (6) 1% (3) 4% (11) 46% (129) 46% (128) 277Trump Job Strongly Disapprove 3% (24) 1% (12) 3% (25) 45% (383) 48% (409) 853Favorable of Trump 2% (22) 1% (8) 3% (27) 43% (412) 50% (478) 948Unfavorable of Trump 2% (28) 1% (15) 3% (32) 46% (518) 48% (537) 1131Very Favorable of Trump 2% (12) 1% (5) 4% (22) 43% (250) 51% (296) 584Somewhat Favorable of Trump 3% (10) 1% (3) 1% (5) 45% (163) 50% (182) 364Somewhat Unfavorable of Trump 2% (3) 1% (3) 5% (11) 44% (95) 49% (107) 219Very Unfavorable of Trump 3% (25) 1% (12) 2% (21) 46% (423) 47% (430) 911#1 Issue: Economy 3% (17) 1% (5) 3% (20) 48% (309) 45% (288) 639#1 Issue: Security 2% (5) 1% (4) 1% (3) 46% (123) 50% (133) 268#1 Issue: Health Care 4% (18) 1% (5) 2% (8) 49% (249) 45% (232) 513#1 Issue: Medicare / Social Security 2% (6) 1% (3) 1% (2) 33% (98) 63% (187) 296#1 Issue: Women’s Issues 2% (2) 4% (4) 8% (8) 33% (35) 54% (57) 106#1 Issue: Education 1% (1) 2% (2) 8% (9) 41% (48) 48% (56) 116#1 Issue: Energy — (1) 2% (3) 9% (11) 46% (54) 42% (49) 118#1 Issue: Other — (1) — (0) 3% (4) 39% (56) 58% (83) 1442018 House Vote: Democrat 2% (15) 1% (4) 3% (21) 46% (353) 49% (379) 7732018 House Vote: Republican 3% (16) 1% (5) 2% (13) 42% (268) 53% (339) 6412018 House Vote: Someone else 1% (1) 3% (3) 6% (6) 42% (36) 48% (40) 852016 Vote: Hillary Clinton 3% (17) — (3) 2% (16) 44% (303) 50% (343) 6822016 Vote: Donald Trump 2% (15) 1% (5) 2% (17) 42% (298) 53% (372) 7062016 Vote: Other 1% (2) 1% (2) 2% (2) 46% (63) 50% (68) 1372016 Vote: Didn’t Vote 3% (17) 2% (15) 5% (31) 46% (306) 45% (301) 671



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Adults 2% (51) 1% (25) 3% (66) 44% (972) 49% (1086) 2200Voted in 2014: Yes 2% (27) 1% (8) 2% (27) 43% (566) 52% (684) 1312Voted in 2014: No 3% (24) 2% (17) 4% (39) 46% (406) 45% (402) 8882012 Vote: Barack Obama 3% (26) 1% (6) 2% (17) 44% (371) 50% (427) 8462012 Vote: Mitt Romney 1% (5) — (1) 1% (3) 44% (214) 54% (265) 4892012 Vote: Other 5% (4) — (0) 2% (2) 44% (34) 49% (38) 772012 Vote: Didn’t Vote 2% (17) 2% (18) 5% (41) 45% (352) 45% (353) 7814-Region: Northeast 2% (9) 1% (4) 2% (9) 43% (170) 51% (201) 3944-Region: Midwest 1% (3) 1% (5) 3% (13) 44% (202) 52% (239) 4624-Region: South 2% (21) 1% (10) 3% (22) 45% (371) 49% (400) 8244-Region: West 3% (18) 1% (6) 4% (21) 44% (229) 47% (246) 520Watch TV: Every day 3% (29) 1% (11) 3% (36) 45% (503) 49% (548) 1127Watch TV: Several times per week 4% (17) 1% (6) 2% (11) 49% (241) 44% (213) 488Watch TV: About once per week — (0) 1% (1) 3% (4) 42% (62) 54% (81) 149Watch TV: Several times per month 3% (3) 3% (3) 4% (4) 48% (51) 43% (46) 106Watch TV: About once per month 1% (1) 1% (1) 7% (6) 54% (41) 37% (28) 76Watch TV: Less often than once per month 2% (1) 1% (1) 2% (1) 43% (35) 53% (43) 82Watch TV: Never — (0) 1% (2) 2% (4) 23% (39) 74% (127) 172Watch Movies: Every day 7% (32) 2% (9) 4% (19) 46% (213) 41% (187) 461Watch Movies: Several times per week 2% (13) 1% (7) 3% (20) 51% (296) 42% (244) 581Watch Movies: About once per week — (2) 1% (3) 3% (11) 42% (152) 53% (193) 361Watch Movies: Several times per month 1% (3) 1% (2) 2% (6) 49% (113) 46% (106) 229Watch Movies: About once per month — (1) — (0) 2% (5) 38% (78) 59% (119) 204Watch Movies: Less often than once per month — (1) 2% (3) 3% (4) 40% (69) 55% (95) 171Watch Movies: Never — (0) 1% (2) — (1) 26% (51) 73% (141) 194


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Adults 2% (51) 1% (25) 3% (66) 44% (972) 49% (1086) 2200Watch Sporting Events: Every day 5% (8) 2% (4) 5% (7) 50% (75) 38% (58) 152Watch Sporting Events: Several times per week 6% (18) 1% (3) 4% (11) 49% (141) 40% (117) 290Watch Sporting Events: About once per week 2% (5) 2% (4) 5% (11) 50% (122) 42% (102) 245Watch Sporting Events: Several times per month — (1) — (1) 3% (6) 46% (90) 50% (98) 195Watch Sporting Events: About once per month 2% (3) 4% (6) 3% (5) 41% (61) 50% (75) 150Watch Sporting Events: Less often than once per month 1% (4) 1% (3) 3% (13) 49% (180) 46% (172) 371Watch Sporting Events: Never 1% (12) 1% (6) 2% (12) 38% (303) 58% (464) 797Cable TV: Currently subscribe 3% (31) 1% (8) 2% (23) 43% (441) 51% (528) 1031Cable TV: Subscribed in past 1% (9) 2% (12) 4% (30) 49% (378) 45% (343) 771Cable TV: Never subscribed 3% (12) 1% (6) 3% (13) 38% (153) 54% (215) 398Satellite TV: Currently subscribe 3% (13) 1% (4) 5% (24) 39% (182) 53% (247) 470Satellite TV: Subscribed in past 2% (16) 1% (9) 4% (25) 49% (319) 44% (287) 656Satellite TV: Never subscribed 2% (21) 1% (13) 2% (17) 44% (471) 51% (552) 1074Streaming Services: Currently subscribe 2% (32) 1% (13) 3% (36) 50% (664) 43% (571) 1316Streaming Services: Subscribed in past 4% (8) 3% (7) 7% (16) 40% (93) 47% (108) 232Streaming Services: Never subscribed 2% (10) 1% (6) 2% (14) 33% (215) 62% (407) 652Film: An avid fan 5% (37) 2% (15) 4% (28) 52% (382) 37% (274) 736Film: A casual fan 1% (14) 1% (9) 3% (33) 43% (531) 53% (650) 1237Film: Not a fan — (0) 1% (2) 2% (5) 26% (60) 71% (161) 227Television: An avid fan 3% (27) 1% (11) 3% (28) 46% (470) 48% (490) 1026Television: A casual fan 2% (23) 1% (12) 3% (33) 44% (451) 50% (509) 1028Television: Not a fan 1% (1) 2% (3) 3% (4) 35% (50) 60% (87) 146Music: An avid fan 3% (41) 1% (17) 4% (46) 47% (561) 45% (534) 1198Music: A casual fan 1% (9) 1% (9) 2% (20) 42% (383) 54% (486) 907Music: Not a fan 1% (1) — (0) — (0) 30% (28) 69% (66) 95Fashion: An avid fan 6% (20) 2% (8) 3% (11) 47% (161) 41% (142) 342Fashion: A casual fan 2% (19) 2% (13) 3% (26) 43% (361) 50% (413) 832Fashion: Not a fan 1% (12) — (4) 3% (29) 44% (450) 52% (532) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR6_17: Which option best describes your familiarity with each of the following TV and movie streaming subscription services?Apple TV+


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Adults 7% (146) 2% (51) 4% (91) 70% (1535) 17% (377) 2200Gender: Male 7% (74) 3% (27) 3% (32) 72% (763) 16% (166) 1062Gender: Female 6% (72) 2% (24) 5% (59) 68% (773) 18% (210) 1138Age: 18-29 12% (56) 3% (14) 7% (35) 64% (310) 14% (70) 485Age: 30-44 8% (44) 5% (24) 6% (30) 64% (337) 18% (92) 528Age: 45-54 5% (18) 1% (4) 4% (14) 73% (244) 16% (53) 333Age: 55-64 4% (15) 2% (7) 2% (10) 80% (333) 13% (53) 417Age: 65+ 3% (13) — (2) 1% (3) 71% (311) 25% (108) 436Generation Z: 18-22 11% (29) 4% (9) 8% (21) 61% (155) 16% (39) 253Millennial: Age 23-38 10% (57) 4% (21) 6% (36) 64% (355) 16% (87) 556Generation X: Age 39-54 6% (32) 2% (12) 4% (22) 71% (381) 17% (89) 537Boomers: Age 55-73 3% (23) 1% (9) 1% (10) 78% (574) 17% (123) 739PID: Dem (no lean) 7% (60) 2% (17) 4% (36) 70% (577) 16% (135) 825PID: Ind (no lean) 7% (47) 1% (10) 5% (37) 71% (500) 16% (111) 706PID: Rep (no lean) 6% (39) 4% (24) 3% (19) 68% (458) 19% (130) 669PID/Gender: DemMen 7% (25) 2% (6) 3% (11) 74% (270) 15% (54) 366PID/Gender: DemWomen 8% (35) 3% (12) 5% (25) 67% (307) 18% (81) 460PID/Gender: Ind Men 7% (24) 2% (7) 3% (10) 74% (252) 13% (46) 339PID/Gender: Ind Women 6% (23) 1% (3) 7% (27) 68% (248) 18% (66) 367PID/Gender: Rep Men 7% (24) 4% (14) 3% (11) 67% (241) 19% (67) 357PID/Gender: Rep Women 5% (14) 3% (9) 2% (8) 70% (217) 20% (63) 312Ideo: Liberal (1-3) 8% (49) 4% (24) 5% (33) 71% (437) 12% (74) 618Ideo: Moderate (4) 7% (38) 1% (7) 3% (19) 70% (411) 19% (109) 584Ideo: Conservative (5-7) 5% (35) 2% (11) 3% (24) 74% (536) 16% (116) 722Educ: < College 5% (79) 2% (31) 5% (69) 70% (1052) 19% (281) 1512Educ: Bachelors degree 8% (36) 3% (12) 4% (17) 72% (319) 14% (60) 444Educ: Post-grad 12% (30) 3% (8) 3% (6) 67% (164) 15% (36) 244


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Adults 7% (146) 2% (51) 4% (91) 70% (1535) 17% (377) 2200Trump Job Approve 5% (46) 3% (27) 4% (40) 71% (683) 17% (165) 961Trump Job Disapprove 8% (92) 2% (22) 4% (40) 70% (794) 16% (182) 1130Trump Job Strongly Approve 5% (26) 3% (18) 3% (19) 68% (376) 21% (118) 557Trump Job Somewhat Approve 5% (20) 2% (9) 5% (21) 76% (306) 12% (46) 404Trump Job Somewhat Disapprove 10% (28) 2% (7) 4% (11) 68% (189) 16% (43) 277Trump Job Strongly Disapprove 8% (64) 2% (15) 3% (30) 71% (605) 16% (139) 853Favorable of Trump 5% (48) 2% (24) 4% (39) 70% (667) 18% (170) 948Unfavorable of Trump 8% (90) 2% (24) 4% (43) 71% (805) 15% (168) 1131Very Favorable of Trump 5% (27) 2% (14) 5% (28) 67% (394) 21% (121) 584Somewhat Favorable of Trump 6% (22) 2% (9) 3% (11) 75% (273) 13% (49) 364Somewhat Unfavorable of Trump 9% (20) 4% (8) 1% (3) 70% (153) 16% (35) 219Very Unfavorable of Trump 8% (70) 2% (16) 4% (41) 72% (652) 15% (133) 911#1 Issue: Economy 8% (48) 2% (10) 5% (35) 72% (461) 13% (85) 639#1 Issue: Security 8% (22) 2% (6) 4% (10) 71% (190) 15% (41) 268#1 Issue: Health Care 6% (33) 2% (12) 3% (16) 72% (369) 16% (83) 513#1 Issue: Medicare / Social Security 3% (9) 2% (5) 2% (5) 66% (195) 28% (81) 296#1 Issue: Women’s Issues 5% (6) 7% (7) 5% (5) 64% (68) 19% (20) 106#1 Issue: Education 9% (11) 4% (5) 9% (11) 62% (72) 15% (18) 116#1 Issue: Energy 12% (15) 4% (5) 6% (7) 62% (73) 15% (18) 118#1 Issue: Other 2% (3) — (1) 2% (3) 74% (107) 21% (31) 1442018 House Vote: Democrat 8% (59) 3% (21) 4% (31) 71% (549) 15% (114) 7732018 House Vote: Republican 6% (39) 2% (15) 3% (18) 73% (468) 16% (102) 6412018 House Vote: Someone else 9% (8) 2% (1) 10% (9) 58% (49) 22% (18) 852016 Vote: Hillary Clinton 8% (56) 2% (13) 4% (29) 70% (475) 16% (109) 6822016 Vote: Donald Trump 5% (34) 3% (24) 3% (21) 72% (507) 17% (119) 7062016 Vote: Other 7% (10) 1% (1) 6% (8) 74% (101) 13% (17) 1372016 Vote: Didn’t Vote 7% (45) 2% (13) 5% (33) 67% (450) 19% (130) 671


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Adults 7% (146) 2% (51) 4% (91) 70% (1535) 17% (377) 2200Voted in 2014: Yes 6% (85) 2% (31) 3% (38) 72% (946) 16% (212) 1312Voted in 2014: No 7% (61) 2% (20) 6% (53) 66% (589) 19% (165) 8882012 Vote: Barack Obama 6% (53) 3% (23) 3% (22) 72% (613) 16% (135) 8462012 Vote: Mitt Romney 5% (26) 2% (10) 2% (12) 74% (359) 17% (82) 4892012 Vote: Other 5% (4) — (0) 2% (2) 71% (55) 21% (16) 772012 Vote: Didn’t Vote 8% (63) 2% (15) 7% (55) 65% (505) 18% (143) 7814-Region: Northeast 9% (34) 2% (8) 3% (11) 67% (265) 19% (75) 3944-Region: Midwest 2% (11) 2% (8) 4% (20) 71% (328) 21% (95) 4624-Region: South 7% (55) 2% (18) 5% (37) 70% (575) 17% (139) 8244-Region: West 9% (45) 3% (18) 4% (23) 71% (368) 13% (67) 520Watch TV: Every day 8% (85) 2% (26) 4% (42) 71% (802) 15% (172) 1127Watch TV: Several times per week 6% (31) 3% (15) 5% (25) 73% (357) 12% (59) 488Watch TV: About once per week 7% (10) 3% (5) 5% (8) 68% (102) 17% (25) 149Watch TV: Several times per month 8% (8) 2% (2) 3% (3) 65% (69) 22% (24) 106Watch TV: About once per month 6% (5) 1% (1) 10% (8) 70% (54) 13% (10) 76Watch TV: Less often than once per month 4% (3) — (0) 2% (2) 77% (63) 17% (14) 82Watch TV: Never 2% (4) 1% (2) 2% (3) 52% (89) 43% (74) 172Watch Movies: Every day 10% (46) 4% (17) 7% (33) 63% (289) 16% (76) 461Watch Movies: Several times per week 7% (42) 2% (13) 4% (22) 74% (427) 13% (76) 581Watch Movies: About once per week 6% (22) 2% (9) 4% (13) 69% (250) 18% (67) 361Watch Movies: Several times per month 8% (18) 2% (4) 2% (4) 77% (176) 11% (26) 229Watch Movies: About once per month 3% (7) 1% (2) 4% (9) 79% (161) 12% (25) 204Watch Movies: Less often than once per month 4% (7) 1% (1) 4% (7) 74% (126) 17% (30) 171Watch Movies: Never 2% (3) 2% (5) 1% (3) 55% (106) 40% (77) 194



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Table HR7: And of the following, which streaming service have you watched most often since health expert guidance recommended staying away frompublic gatherings in March 2020?

Demographic Netflix

AmazonPrimeVideo Hulu

SlingOr-ange Crackle

HBOGo/ HBONow Twitch

YouTubeRed

YouTubeLiveTV

PlayStationVue Stirr

CBSAll

AccessDisneyPlus Vudu

DCUni-verse

AppleTV+

Somethingelse

Don’tknow /No

opin-ion Total N

Adults 35% (766) 9% (206) 10% (212) — (11) 1% (12) — (10) 1% (11) — (11) 2% (40) — (1) — (3) 1% (30) 4% (95) — (9) — (1) 1% (20) 12% (272) 22% (490) 2200Gender: Male 36% (382) 10% (108) 9% (92) — (4) 1% (7) 1% (6) 1% (7) — (3) 2% (22) — (0) — (0) 1% (15) 4% (46) — (4) — (1) 1% (12) 13% (133) 21% (222) 1062Gender: Female 34% (384) 9% (99) 11% (120) 1% (6) — (6) — (4) — (4) 1% (8) 2% (19) — (1) — (3) 1% (15) 4% (50) — (5) — (0) 1% (9) 12% (138) 24% (268) 1138Age: 18-29 52% (251) 4% (22) 13% (63) — (0) — (2) 1% (2) 2% (7) 1% (5) 1% (4) — (1) — (0) — (2) 6% (27) — (0) — (0) 1% (3) 7% (33) 13% (63) 485Age: 30-44 37% (198) 10% (52) 11% (60) 1% (5) 1% (7) 1% (3) 1% (4) — (2) 2% (12) — (0) — (1) 1% (5) 7% (36) 1% (3) — (1) 3% (14) 9% (50) 14% (74) 528Age: 45-54 31% (104) 10% (34) 13% (43) — (1) — (1) — (0) — (0) — (0) 3% (12) — (0) — (0) 2% (7) 4% (12) 1% (3) — (0) — (1) 13% (44) 21% (71) 333Age: 55-64 27% (112) 11% (45) 7% (28) 1% (4) — (2) 1% (3) — (0) 1% (3) 2% (8) — (0) — (2) 2% (10) 3% (11) — (2) — (0) — (1) 18% (75) 27% (111) 417Age: 65+ 23% (101) 12% (53) 4% (17) — (1) — (1) — (1) — (0) — (1) 1% (4) — (0) — (0) 1% (5) 2% (9) — (1) — (0) — (1) 16% (69) 39% (171) 436Generation Z: 18-22 48% (123) 3% (7) 12% (30) — (0) — (0) — (0) 2% (5) 1% (4) 1% (2) — (1) — (0) — (0) 7% (17) — (0) — (0) 1% (3) 8% (21) 16% (41) 253Millennial: Age 23-38 45% (250) 8% (44) 14% (76) — (1) 1% (6) 1% (4) 1% (6) — (2) 2% (10) — (0) — (0) 1% (4) 7% (39) — (2) — (1) 2% (11) 6% (35) 12% (64) 556Generation X: Age 39-54 34% (180) 11% (58) 11% (60) 1% (5) 1% (3) — (1) — (0) — (1) 3% (16) — (0) — (1) 2% (11) 4% (20) 1% (3) — (0) 1% (5) 13% (71) 19% (102) 537Boomers: Age 55-73 26% (193) 12% (89) 6% (42) 1% (5) — (3) 1% (5) — (0) 1% (4) 2% (11) — (0) — (2) 2% (14) 3% (19) — (3) — (0) — (2) 18% (130) 30% (218) 739PID: Dem (no lean) 39% (322) 8% (70) 9% (71) — (2) 1% (5) — (3) 1% (5) — (3) 3% (21) — (0) — (0) 2% (12) 4% (36) — (2) — (0) 1% (7) 11% (93) 21% (172) 825PID: Ind (no lean) 34% (241) 10% (70) 12% (85) — (1) 1% (6) — (2) 1% (6) 1% (4) 1% (6) — (0) — (0) 1% (6) 4% (26) — (3) — (1) 1% (4) 14% (99) 21% (146) 706PID: Rep (no lean) 30% (203) 10% (66) 8% (56) 1% (8) — (2) 1% (5) — (0) 1% (4) 2% (13) — (1) — (3) 2% (11) 5% (34) — (3) — (0) 1% (9) 12% (80) 26% (172) 669PID/Gender: DemMen 39% (141) 10% (37) 7% (24) — (1) — (2) — (2) 1% (4) — (1) 4% (14) — (0) — (0) 2% (7) 4% (16) — (1) — (0) 1% (3) 12% (43) 19% (71) 366PID/Gender: DemWomen 39% (181) 7% (34) 10% (47) — (1) 1% (3) — (2) — (1) — (2) 2% (7) — (0) — (0) 1% (5) 4% (19) — (2) — (0) 1% (4) 11% (51) 22% (101) 460PID/Gender: Ind Men 34% (116) 11% (37) 12% (41) — (1) 2% (5) — (0) 1% (3) 1% (2) 1% (4) — (0) — (0) — (2) 3% (11) — (2) — (1) 1% (2) 14% (48) 19% (65) 339PID/Gender: Ind Women 34% (125) 9% (34) 12% (43) — (1) — (1) 1% (2) 1% (3) 1% (2) 1% (3) — (0) — (0) 1% (4) 4% (14) — (2) — (0) 1% (3) 14% (51) 22% (81) 367PID/Gender: Rep Men 35% (124) 10% (34) 7% (26) 1% (3) — (0) 1% (5) — (0) — (0) 1% (4) — (0) — (0) 2% (6) 5% (18) — (1) — (0) 2% (7) 12% (43) 24% (85) 357PID/Gender: Rep Women 25% (78) 10% (32) 10% (30) 2% (5) 1% (2) — (0) — (0) 1% (4) 3% (9) — (1) 1% (3) 2% (5) 5% (16) 1% (2) — (0) 1% (2) 12% (37) 28% (87) 312Ideo: Liberal (1-3) 38% (237) 11% (65) 12% (74) — (3) 1% (3) — (2) 1% (3) — (3) 2% (14) — (0) — (0) 2% (10) 5% (30) — (2) — (0) 2% (9) 11% (69) 16% (96) 618Ideo: Moderate (4) 35% (202) 8% (45) 9% (51) — (1) — (2) 1% (3) 1% (5) — (2) 2% (11) — (0) — (1) 2% (9) 3% (20) — (2) — (1) 1% (7) 15% (88) 23% (134) 584Ideo: Conservative (5-7) 31% (224) 12% (86) 9% (66) 1% (7) — (4) 1% (5) — (3) — (1) 1% (10) — (1) — (2) 2% (11) 4% (28) 1% (5) — (0) — (2) 13% (92) 24% (174) 722Educ: < College 33% (503) 8% (128) 10% (159) — (7) 1% (9) — (3) — (7) — (6) 1% (19) — (0) — (2) 2% (24) 5% (71) — (7) — (1) 1% (12) 12% (186) 24% (368) 1512Educ: Bachelors degree 39% (172) 12% (52) 8% (36) 1% (3) 1% (3) 1% (4) — (1) 1% (4) 2% (10) — (1) — (0) — (2) 3% (14) — (1) — (0) 1% (4) 12% (53) 19% (83) 444Educ: Post-grad 37% (91) 11% (27) 7% (17) — (1) — (0) 1% (3) 1% (3) — (0) 4% (11) — (0) 1% (1) 1% (4) 4% (11) — (1) — (0) 2% (5) 13% (33) 16% (38) 244Income: Under 50k 31% (364) 8% (94) 11% (131) — (4) 1% (9) — (4) — (4) 1% (8) 2% (18) — (1) — (3) 1% (16) 4% (45) 1% (6) — (1) 1% (8) 13% (153) 26% (302) 1171Income: 50k-100k 38% (273) 12% (82) 9% (62) 1% (4) — (2) — (3) 1% (7) — (0) 2% (12) — (0) — (0) 2% (12) 3% (23) — (2) — (0) 1% (10) 11% (81) 20% (142) 716Income: 100k+ 42% (130) 9% (30) 6% (19) 1% (3) — (1) 1% (3) — (1) 1% (3) 3% (10) — (0) — (0) — (1) 9% (27) — (1) — (0) 1% (2) 12% (37) 15% (46) 313Ethnicity: White 33% (562) 10% (172) 11% (181) 1% (10) — (4) — (9) — (6) — (6) 2% (29) — (0) — (3) 2% (27) 5% (84) — (6) — (0) — (6) 13% (224) 23% (394) 1722Ethnicity: Hispanic 43% (149) 8% (28) 12% (43) — (1) 1% (3) 1% (3) 1% (4) 2% (7) 2% (7) — (0) — (1) — (0) 3% (9) — (0) — (1) 3% (9) 9% (30) 16% (54) 349Ethnicity: Afr. Am. 42% (116) 8% (23) 5% (14) — (0) 2% (6) 1% (2) 1% (3) 1% (3) 3% (7) — (1) — (0) 1% (2) 1% (4) 1% (3) — (0) 4% (11) 10% (28) 19% (52) 274Ethnicity: Other 43% (88) 6% (12) 8% (16) — (1) 1% (3) — (0) 1% (2) 1% (1) 2% (4) — (0) — (0) — (1) 4% (7) — (0) — (1) 1% (3) 10% (20) 21% (44) 204All Christian 31% (309) 11% (108) 8% (82) 1% (10) — (3) 1% (8) — (4) — (4) 2% (17) — (0) — (0) 1% (14) 4% (40) — (5) — (0) 1% (9) 13% (131) 25% (247) 991All Non-Christian 40% (38) 11% (11) 3% (3) — (0) — (0) — (0) — (0) — (0) 4% (3) — (0) 1% (1) — (0) 6% (5) — (0) — (0) 5% (5) 10% (10) 21% (20) 97Atheist 35% (41) 10% (12) 17% (20) 1% (1) — (0) 1% (1) 2% (2) 1% (1) — (0) — (0) — (0) — (0) 5% (5) 1% (1) — (0) 1% (1) 15% (17) 13% (16) 119Agnostic/Nothing in particular 38% (377) 8% (76) 11% (107) — (0) 1% (9) — (2) — (5) 1% (5) 2% (20) — (1) — (2) 2% (16) 4% (44) — (3) — (1) 1% (5) 11% (114) 21% (208) 993Religious Non-Protestant/Catholic 37% (44) 13% (15) 3% (4) — (0) — (0) — (0) — (0) — (0) 4% (4) — (0) 1% (1) 1% (1) 7% (8) 1% (1) — (0) 4% (5) 12% (14) 18% (21) 119Evangelical 29% (154) 10% (54) 9% (45) 1% (4) 1% (4) — (2) — (1) — (0) 2% (10) — (0) — (0) 2% (10) 5% (27) — (2) — (0) 1% (5) 15% (78) 24% (127) 524Non-Evangelical 35% (288) 9% (70) 10% (80) 1% (6) — (2) 1% (6) — (3) 1% (6) 2% (15) — (0) — (2) 1% (8) 4% (29) — (4) — (0) 1% (7) 12% (101) 23% (189) 815



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Adults 35% (766) 9% (206) 10% (212) — (11) 1% (12) — (10) 1% (11) — (11) 2% (40) — (1) — (3) 1% (30) 4% (95) — (9) — (1) 1% (20) 12% (272) 22% (490) 2200Community: Urban 35% (205) 10% (61) 8% (50) — (2) 1% (4) 1% (4) 1% (4) 1% (4) 2% (10) — (0) — (1) 2% (10) 5% (30) 1% (3) — (1) 2% (12) 11% (65) 20% (118) 585Community: Suburban 39% (381) 9% (91) 9% (89) 1% (7) — (4) 1% (5) 1% (7) — (2) 2% (18) — (1) — (0) 1% (9) 4% (44) — (4) — (0) 1% (6) 11% (110) 21% (204) 982Community: Rural 28% (179) 9% (55) 12% (74) — (2) 1% (4) — (1) — (1) 1% (4) 2% (12) — (0) — (2) 2% (11) 3% (21) — (1) — (0) — (2) 15% (97) 26% (168) 633Employ: Private Sector 40% (265) 10% (67) 11% (70) 1% (5) 1% (5) 1% (7) 1% (4) — (3) 2% (13) — (0) — (1) 1% (9) 5% (30) — (2) — (0) 1% (8) 8% (52) 18% (117) 656Employ: Government 43% (55) 10% (13) 9% (12) 1% (1) — (0) 1% (1) 2% (2) — (0) 4% (5) 1% (1) — (0) — (1) 7% (8) — (0) — (0) — (0) 7% (9) 14% (18) 127Employ: Self-Employed 33% (70) 9% (19) 9% (18) — (1) — (0) — (1) — (0) — (1) 4% (8) — (0) — (0) 1% (1) 5% (11) 1% (2) — (0) 3% (5) 18% (37) 17% (36) 209Employ: Homemaker 25% (30) 14% (16) 13% (15) 1% (1) 3% (4) — (0) — (0) 1% (1) 2% (2) — (0) — (0) 1% (1) 9% (10) 1% (1) — (0) 2% (2) 10% (12) 19% (22) 118Employ: Retired 24% (119) 12% (59) 6% (29) — (2) — (1) — (1) — (0) 1% (4) 1% (4) — (0) — (0) 2% (8) 3% (13) 1% (3) — (0) — (1) 17% (85) 35% (176) 505Employ: Unemployed 35% (98) 6% (16) 13% (37) — (0) 1% (3) — (1) 1% (2) — (1) 1% (2) — (0) 1% (2) 2% (4) 2% (6) — (0) — (1) 1% (3) 14% (39) 23% (63) 279Employ: Other 31% (58) 6% (11) 9% (17) — (0) — (0) — (0) 2% (3) — (0) 2% (3) — (0) — (0) 3% (7) 5% (9) — (1) — (0) 1% (1) 15% (29) 26% (49) 188Military HH: Yes 30% (129) 13% (55) 10% (41) 1% (3) 1% (3) — (1) — (0) — (1) 1% (6) — (0) — (1) 1% (5) 6% (26) — (1) — (0) 2% (10) 11% (47) 23% (97) 426Military HH: No 36% (637) 9% (151) 10% (171) — (8) 1% (10) — (9) 1% (11) 1% (10) 2% (35) — (1) — (2) 1% (25) 4% (69) — (8) — (1) 1% (11) 13% (225) 22% (393) 1774RD/WT: Right Direction 31% (261) 11% (92) 7% (57) 1% (7) 1% (5) 1% (6) — (2) 1% (4) 2% (13) — (1) — (3) 1% (8) 5% (40) — (4) — (0) 2% (13) 14% (114) 25% (205) 834RD/WT: Wrong Track 37% (505) 8% (115) 11% (155) — (4) 1% (8) — (4) 1% (9) — (6) 2% (27) — (0) — (0) 2% (22) 4% (55) — (5) — (1) 1% (8) 12% (158) 21% (285) 1366Trump Job Approve 31% (297) 11% (107) 9% (84) 1% (8) 1% (5) 1% (5) — (3) — (2) 1% (13) — (1) — (3) 1% (13) 5% (45) — (4) — (1) 1% (12) 14% (137) 23% (220) 961Trump Job Disapprove 39% (438) 8% (96) 11% (119) — (3) — (4) — (5) — (5) 1% (7) 2% (24) — (0) — (0) 1% (16) 4% (45) — (5) — (0) 1% (8) 11% (129) 20% (226) 1130Trump Job Strongly Approve 26% (146) 12% (68) 7% (39) 1% (6) 1% (4) 1% (4) — (0) — (0) 1% (5) — (0) 1% (3) 2% (9) 5% (27) — (2) — (0) 2% (11) 15% (84) 27% (150) 557Trump Job Somewhat Approve 37% (151) 10% (39) 11% (45) — (1) — (1) — (2) 1% (3) — (2) 2% (8) — (1) — (0) 1% (5) 4% (18) — (2) — (1) — (2) 13% (53) 17% (70) 404Trump Job Somewhat Disapprove 44% (123) 6% (15) 12% (32) 1% (2) — (0) — (1) 1% (2) — (1) 1% (3) — (0) — (0) 1% (2) 3% (8) — (1) — (0) 1% (3) 9% (24) 22% (61) 277Trump Job Strongly Disapprove 37% (315) 9% (80) 10% (87) — (2) — (4) — (4) — (3) 1% (6) 2% (21) — (0) — (0) 2% (15) 4% (37) — (4) — (0) 1% (5) 12% (105) 19% (166) 853Favorable of Trump 30% (288) 11% (104) 9% (84) 1% (8) — (4) 1% (5) 1% (6) — (1) 1% (14) — (0) — (3) 1% (13) 4% (38) — (4) — (1) 1% (14) 14% (128) 25% (232) 948Unfavorable of Trump 39% (438) 9% (97) 10% (115) — (3) — (6) — (5) — (5) 1% (8) 2% (24) — (1) — (0) 1% (16) 4% (49) — (5) — (0) 1% (6) 12% (132) 20% (221) 1131Very Favorable of Trump 28% (163) 13% (73) 6% (36) 1% (6) — (2) 1% (4) 1% (4) — (0) 1% (7) — (0) — (2) 2% (9) 4% (23) 1% (3) — (0) 2% (10) 14% (82) 27% (160) 584Somewhat Favorable of Trump 34% (125) 9% (31) 13% (48) — (1) — (2) — (1) 1% (2) — (1) 2% (7) — (0) — (1) 1% (4) 4% (16) — (1) — (1) 1% (4) 13% (46) 20% (73) 364Somewhat Unfavorable of Trump 42% (93) 7% (15) 11% (23) 1% (2) — (1) 1% (2) — (0) 2% (4) 2% (5) — (1) — (0) 1% (1) 4% (8) — (0) — (0) 1% (2) 10% (21) 19% (42) 219Very Unfavorable of Trump 38% (345) 9% (82) 10% (92) — (2) 1% (5) — (3) 1% (5) — (3) 2% (20) — (0) — (0) 2% (15) 5% (41) 1% (5) — (0) — (4) 12% (111) 20% (179) 911#1 Issue: Economy 39% (249) 12% (77) 11% (71) 1% (4) — (0) 1% (3) — (3) — (1) 2% (14) — (0) — (0) 1% (9) 4% (26) — (3) — (0) 1% (4) 12% (76) 15% (99) 639#1 Issue: Security 30% (79) 12% (32) 9% (24) 1% (3) — (0) — (0) — (0) — (0) 2% (5) — (1) — (0) 1% (1) 6% (15) 2% (5) — (1) — (1) 11% (31) 26% (71) 268#1 Issue: Health Care 35% (178) 8% (42) 10% (51) — (2) 1% (6) 1% (3) — (0) — (1) 2% (9) — (0) — (0) 3% (13) 5% (23) — (0) — (0) 2% (9) 13% (65) 22% (111) 513#1 Issue: Medicare / Social Security 24% (72) 9% (28) 4% (13) — (0) 1% (2) 1% (3) 1% (2) — (1) 1% (3) — (0) 1% (3) 1% (4) 4% (11) — (0) — (0) — (1) 14% (42) 38% (112) 296#1 Issue: Women’s Issues 41% (43) 9% (9) 9% (10) — (0) — (0) — (0) 3% (3) 4% (4) 1% (1) — (0) — (0) — (0) 8% (8) — (0) — (0) 1% (1) 7% (7) 18% (19) 106#1 Issue: Education 46% (54) 5% (6) 14% (16) — (0) 4% (5) — (0) — (0) 2% (2) 3% (4) — (0) — (0) — (0) 6% (7) — (0) — (0) — (0) 7% (8) 12% (14) 116#1 Issue: Energy 39% (46) 6% (7) 11% (13) — (0) — (0) 1% (1) 3% (3) 2% (2) 3% (3) — (0) — (0) 1% (1) 3% (3) — (0) — (0) 3% (4) 12% (14) 18% (21) 118#1 Issue: Other 31% (44) 4% (6) 10% (14) 1% (2) — (0) — (0) — (0) — (0) 1% (2) — (0) — (0) 1% (2) 1% (1) 1% (1) — (0) — (0) 20% (29) 30% (43) 1442018 House Vote: Democrat 37% (282) 10% (79) 9% (73) — (3) 1% (4) 1% (4) 1% (5) 1% (4) 3% (21) — (0) — (1) 2% (12) 3% (26) 1% (4) — (0) 1% (7) 13% (101) 19% (148) 7732018 House Vote: Republican 29% (184) 12% (79) 8% (51) 1% (8) 1% (4) 1% (4) — (1) — (1) 2% (10) — (0) — (2) 2% (11) 5% (35) 1% (3) — (0) 1% (9) 14% (90) 23% (147) 6412018 House Vote: Someone else 36% (31) 4% (4) 11% (10) — (0) — (0) 1% (1) 2% (2) 2% (2) 1% (1) — (0) — (0) — (0) 2% (1) — (0) 1% (1) 1% (1) 13% (11) 26% (22) 852016 Vote: Hillary Clinton 36% (243) 11% (76) 9% (60) — (1) 1% (4) 1% (3) 1% (5) — (0) 3% (21) — (0) — (0) 2% (11) 4% (24) 1% (4) — (0) 1% (4) 12% (85) 21% (141) 6822016 Vote: Donald Trump 29% (204) 12% (87) 9% (61) 1% (9) 1% (4) 1% (5) — (0) — (3) 1% (10) — (0) — (1) 1% (8) 4% (30) 1% (4) — (1) 2% (11) 14% (102) 23% (165) 7062016 Vote: Other 35% (48) 8% (10) 10% (13) — (1) — (0) — (1) 2% (3) 1% (2) 2% (3) — (0) — (0) 4% (5) 4% (5) — (0) — (0) 1% (2) 10% (13) 22% (30) 1372016 Vote: Didn’t Vote 40% (269) 5% (33) 12% (78) — (1) 1% (4) — (1) — (3) 1% (6) 1% (7) — (1) — (2) 1% (5) 5% (36) — (1) — (0) 1% (3) 10% (68) 23% (154) 671


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Don’tknow /No

opin-ion Total N

Adults 35% (766) 9% (206) 10% (212) — (11) 1% (12) — (10) 1% (11) — (11) 2% (40) — (1) — (3) 1% (30) 4% (95) — (9) — (1) 1% (20) 12% (272) 22% (490) 2200Voted in 2014: Yes 31% (400) 12% (160) 8% (107) 1% (11) 1% (9) 1% (8) — (3) — (5) 2% (32) — (0) — (1) 2% (24) 4% (54) 1% (7) — (1) 1% (12) 14% (178) 23% (300) 1312Voted in 2014: No 41% (366) 5% (47) 12% (105) — (0) — (4) — (2) 1% (8) 1% (6) 1% (8) — (1) — (2) 1% (6) 5% (41) — (1) — (0) 1% (9) 11% (94) 21% (190) 8882012 Vote: Barack Obama 32% (268) 11% (90) 9% (76) 1% (4) 1% (7) 1% (7) — (1) — (1) 3% (23) — (0) — (1) 2% (14) 4% (34) — (4) — (0) 1% (12) 15% (123) 21% (181) 8462012 Vote: Mitt Romney 29% (143) 12% (60) 7% (36) 1% (6) — (2) 1% (3) — (0) — (1) 1% (7) — (0) — (0) 2% (11) 4% (19) 1% (3) — (0) 1% (5) 14% (67) 26% (126) 4892012 Vote: Other 26% (20) 13% (10) 9% (7) — (0) — (0) — (0) 2% (2) 1% (1) 1% (1) — (0) — (0) 2% (2) 5% (4) 1% (1) 1% (1) — (0) 15% (12) 23% (18) 772012 Vote: Didn’t Vote 43% (336) 6% (46) 12% (92) — (0) — (4) — (1) 1% (8) 1% (5) 1% (8) — (1) — (2) — (3) 5% (39) — (1) — (0) — (3) 9% (69) 21% (164) 7814-Region: Northeast 35% (136) 10% (41) 10% (39) 1% (3) 1% (2) 1% (2) — (1) — (0) 1% (6) — (1) — (0) 1% (4) 7% (27) — (1) — (0) 1% (4) 9% (36) 23% (89) 3944-Region: Midwest 31% (144) 8% (39) 11% (51) 1% (2) — (1) — (1) — (2) — (0) 2% (10) — (0) — (0) 1% (4) 4% (21) — (1) — (0) — (2) 13% (59) 27% (124) 4624-Region: South 36% (295) 9% (75) 8% (70) — (4) 1% (6) 1% (7) 1% (5) 1% (10) 2% (16) — (0) — (2) 2% (13) 3% (26) — (3) — (1) 1% (6) 13% (107) 22% (178) 8244-Region: West 36% (190) 10% (51) 10% (52) — (2) 1% (3) — (1) 1% (3) — (1) 2% (9) — (0) — (1) 2% (8) 4% (22) — (3) — (0) 2% (8) 13% (69) 19% (98) 520Watch TV: Every day 37% (417) 9% (101) 11% (127) — (5) — (5) — (5) — (4) — (2) 2% (17) — (1) — (1) 2% (21) 5% (57) — (5) — (0) 1% (12) 11% (125) 20% (223) 1127Watch TV: Several times per week 37% (181) 11% (55) 11% (55) — (2) 1% (6) 1% (4) 1% (3) 1% (5) 2% (12) — (0) — (0) 1% (5) 5% (25) — (1) — (1) — (2) 13% (64) 14% (66) 488Watch TV: About once per week 37% (55) 12% (18) 5% (8) — (1) 1% (1) — (0) 1% (1) 2% (3) 3% (5) — (0) 1% (2) 2% (3) 4% (7) — (0) — (0) 3% (4) 8% (12) 21% (31) 149Watch TV: Several times per month 34% (37) 12% (12) 4% (4) 1% (1) — (0) — (0) — (0) 1% (1) 2% (2) — (0) — (0) — (0) 5% (6) — (0) — (0) 2% (2) 15% (15) 25% (26) 106Watch TV: About once per month 39% (30) 5% (4) 10% (7) 3% (2) — (0) — (0) 4% (3) 1% (1) 1% (1) — (0) — (0) — (0) 2% (1) — (0) — (0) 1% (1) 26% (20) 10% (8) 76Watch TV: Less often than once per month 24% (20) 3% (3) 4% (3) — (0) 1% (1) — (0) — (0) — (0) 2% (2) — (0) — (0) 1% (1) — (0) 1% (1) — (0) — (0) 23% (19) 41% (34) 82Watch TV: Never 16% (27) 8% (13) 5% (8) — (0) — (0) 1% (1) — (0) — (0) 1% (2) — (0) — (0) — (0) — (0) 1% (2) — (0) — (0) 10% (16) 59% (102) 172Watch Movies: Every day 43% (199) 12% (55) 11% (51) — (2) 2% (8) — (1) — (1) 1% (2) 1% (6) — (1) — (1) 2% (7) 5% (21) — (2) — (1) 2% (9) 8% (35) 13% (60) 461Watch Movies: Several times per week 39% (226) 11% (61) 10% (58) 1% (3) — (1) 1% (4) 1% (4) — (1) 2% (10) — (0) — (0) 1% (6) 6% (35) — (1) — (0) 1% (4) 12% (72) 16% (94) 581Watch Movies: About once per week 41% (146) 10% (36) 11% (38) 1% (2) 1% (2) — (2) — (2) 2% (6) 3% (10) — (0) — (2) 2% (6) 6% (21) 1% (3) — (0) 1% (2) 8% (30) 14% (52) 361Watch Movies: Several times per month 33% (76) 8% (18) 12% (27) 1% (2) — (0) 1% (2) — (1) — (0) 1% (1) — (0) — (0) 1% (3) 3% (7) — (0) — (0) 1% (3) 18% (41) 21% (49) 229Watch Movies: About once per month 29% (58) 9% (19) 11% (23) — (0) — (1) 1% (1) 1% (3) 1% (1) 3% (6) — (0) — (0) 2% (5) 3% (5) — (1) — (0) — (0) 10% (21) 29% (59) 204Watch Movies: Less often than once per month 24% (42) 8% (14) 5% (9) — (1) 1% (1) — (0) — (0) — (0) 3% (6) — (0) — (0) — (1) 2% (4) — (0) — (0) — (1) 20% (35) 34% (59) 171Watch Movies: Never 10% (19) 2% (4) 3% (6) 1% (1) — (0) — (0) — (0) — (0) 1% (1) — (0) — (0) 1% (3) 1% (1) 1% (1) — (0) 1% (2) 19% (38) 61% (118) 194Watch Sporting Events: Every day 42% (63) 10% (16) 6% (9) — (0) 1% (2) — (0) — (0) — (0) 7% (11) — (0) — (0) 1% (1) 5% (8) — (0) — (0) — (1) 10% (16) 16% (25) 152Watch Sporting Events: Several times per week 38% (110) 11% (31) 9% (26) — (1) — (1) 2% (5) 1% (1) — (0) 2% (7) — (0) — (1) 2% (7) 7% (20) 1% (2) — (0) 4% (12) 10% (28) 13% (38) 290Watch Sporting Events: About once per week 30% (73) 11% (28) 12% (29) 1% (1) 2% (4) — (1) 2% (4) 1% (2) 1% (2) — (1) — (0) — (1) 6% (14) — (0) — (1) — (0) 12% (30) 22% (53) 245Watch Sporting Events: Several times per month 38% (73) 10% (19) 9% (17) 1% (2) 1% (3) — (0) — (1) 2% (4) 1% (2) — (0) — (0) 1% (1) 3% (5) — (1) — (0) — (1) 13% (25) 21% (41) 195Watch Sporting Events: About once per month 41% (62) 11% (16) 11% (16) — (0) — (1) 1% (2) 1% (1) — (0) 2% (4) — (0) — (0) 4% (6) 2% (3) — (0) — (0) — (0) 8% (11) 19% (29) 150Watch Sporting Events: Less often than once per month 35% (130) 8% (30) 10% (38) 1% (2) — (2) 1% (2) 1% (4) — (1) 1% (6) — (0) — (0) 1% (4) 4% (15) — (2) — (0) 1% (2) 14% (52) 22% (84) 371Watch Sporting Events: Never 32% (254) 9% (68) 9% (75) — (4) — (1) — (1) — (0) — (4) 1% (9) — (0) — (2) 1% (11) 4% (30) 1% (5) — (0) 1% (4) 14% (110) 28% (220) 797Cable TV: Currently subscribe 39% (400) 9% (91) 6% (62) — (3) — (5) 1% (8) — (2) 1% (7) 1% (15) — (1) — (1) 1% (10) 4% (45) — (2) — (0) 1% (14) 12% (124) 23% (240) 1031Cable TV: Subscribed in past 33% (253) 10% (80) 15% (114) 1% (6) 1% (7) — (1) 1% (8) — (4) 3% (21) — (0) — (2) 2% (12) 5% (37) — (4) — (0) — (2) 12% (89) 17% (132) 771Cable TV: Never subscribed 28% (113) 9% (36) 9% (37) — (2) — (0) — (1) — (1) — (0) 1% (5) — (0) — (0) 2% (7) 3% (13) 1% (2) — (1) 1% (4) 15% (59) 30% (118) 398Satellite TV: Currently subscribe 33% (155) 9% (44) 5% (24) — (1) 1% (5) 1% (3) 1% (3) — (1) 2% (9) — (1) — (2) 2% (8) 5% (22) — (0) — (0) 3% (12) 15% (73) 23% (109) 470Satellite TV: Subscribed in past 39% (257) 9% (59) 14% (91) — (3) — (3) 1% (3) 1% (4) 1% (6) 3% (18) — (0) — (1) 1% (7) 5% (30) 1% (5) — (0) 1% (4) 10% (64) 15% (101) 656Satellite TV: Never subscribed 33% (353) 10% (104) 9% (97) 1% (7) — (4) — (3) — (4) — (4) 1% (14) — (0) — (0) 1% (15) 4% (43) — (4) — (1) — (4) 13% (135) 26% (280) 1074Streaming Services: Currently subscribe 48% (631) 12% (154) 14% (186) 1% (9) — (5) 1% (8) — (6) — (5) 2% (27) — (0) — (1) 1% (18) 6% (81) — (5) — (0) 1% (9) 7% (95) 6% (75) 1316Streaming Services: Subscribed in past 25% (58) 5% (12) 4% (8) — (1) 2% (4) — (1) 2% (5) 2% (5) 2% (4) — (0) 1% (2) — (1) 1% (3) — (1) — (0) 3% (6) 22% (50) 31% (72) 232Streaming Services: Never subscribed 12% (77) 6% (41) 3% (18) — (1) — (3) — (1) — (0) — (1) 1% (9) — (1) — (0) 2% (11) 2% (11) — (2) — (1) 1% (5) 19% (127) 53% (343) 652



123

Table HR7


Demographic Netflix




YouTubeRed

YouTubeLiveTV


CBSAll


DCUni-verse

AppleTV+

Somethingelse

Don’tknow /No

opin-ion Total N

Adults 35% (766) 9% (206) 10% (212) — (11) 1% (12) — (10) 1% (11) — (11) 2% (40) — (1) — (3) 1% (30) 4% (95) — (9) — (1) 1% (20) 12% (272) 22% (490) 2200Film: An avid fan 42% (311) 12% (89) 10% (77) — (3) 1% (6) 1% (7) — (4) — (2) 1% (9) — (0) — (0) 1% (8) 5% (39) — (3) — (0) 2% (13) 10% (73) 13% (92) 736Film: A casual fan 33% (411) 9% (107) 10% (125) 1% (7) — (3) — (3) — (6) 1% (8) 2% (23) — (0) — (3) 1% (18) 4% (51) — (6) — (1) — (6) 13% (163) 24% (297) 1237Film: Not a fan 19% (44) 5% (11) 5% (11) — (1) 1% (3) — (1) 1% (2) — (0) 4% (8) — (1) — (0) 2% (4) 2% (5) — (0) — (0) 1% (1) 16% (36) 44% (100) 227Television: An avid fan 36% (367) 11% (112) 10% (106) 1% (6) 1% (8) 1% (5) — (0) — (1) 2% (20) — (0) — (0) 2% (18) 5% (54) — (4) — (0) 1% (8) 11% (111) 20% (204) 1026Television: A casual fan 34% (352) 9% (88) 10% (102) — (3) — (4) — (4) 1% (11) 1% (5) 1% (14) — (1) — (3) 1% (11) 4% (38) — (5) — (0) 1% (10) 14% (146) 22% (231) 1028Television: Not a fan 33% (48) 4% (6) 3% (5) 1% (2) — (0) 1% (1) — (0) 3% (4) 4% (6) — (0) — (0) — (1) 2% (3) — (0) 1% (1) 1% (2) 10% (14) 37% (55) 146Music: An avid fan 41% (489) 10% (123) 11% (129) 1% (6) 1% (10) — (4) 1% (7) — (5) 1% (17) — (1) — (0) 1% (15) 5% (54) 1% (7) — (0) 2% (18) 12% (139) 14% (173) 1198Music: A casual fan 29% (265) 9% (80) 9% (79) — (4) — (2) 1% (5) — (4) 1% (5) 2% (21) — (0) — (3) 1% (12) 4% (38) — (1) — (1) — (1) 11% (104) 31% (281) 907Music: Not a fan 12% (12) 4% (4) 4% (4) 1% (1) — (0) 1% (1) — (0) — (0) 2% (2) — (0) — (0) 2% (2) 3% (3) — (0) — (0) 1% (1) 31% (29) 39% (37) 95Fashion: An avid fan 42% (143) 11% (39) 7% (24) 1% (2) 2% (6) 1% (3) — (0) 1% (2) 2% (6) — (0) — (1) 1% (3) 5% (16) — (0) — (0) 2% (7) 12% (43) 14% (48) 342Fashion: A casual fan 37% (305) 8% (67) 10% (85) — (3) — (2) 1% (7) 1% (7) — (4) 2% (20) — (1) — (2) 2% (14) 4% (34) — (3) — (0) 1% (11) 11% (92) 21% (176) 832Fashion: Not a fan 31% (319) 10% (101) 10% (103) 1% (6) — (4) — (1) — (4) — (5) 1% (15) — (0) — (0) 1% (12) 4% (45) 1% (6) — (1) — (3) 13% (137) 26% (266) 1026

Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


124


Table HR8: When going to the movies, how often do you choose to see an independent lm, or a lm produced outside the major lm studio system,such as ’Moonlight’ or ’Whiplash’?

Demographic Often Sometimes Rarely Never Total N

Adults 6% (136) 24% (522) 31% (680) 39% (862) 2200Gender: Male 6% (67) 25% (265) 33% (351) 36% (379) 1062Gender: Female 6% (70) 23% (256) 29% (329) 42% (483) 1138Age: 18-29 9% (44) 25% (120) 31% (153) 35% (169) 485Age: 30-44 10% (50) 27% (143) 29% (151) 35% (184) 528Age: 45-54 4% (14) 24% (80) 38% (126) 34% (114) 333Age: 55-64 3% (14) 22% (90) 31% (130) 44% (184) 417Age: 65+ 3% (14) 20% (89) 28% (121) 48% (211) 436Generation Z: 18-22 9% (23) 21% (53) 33% (84) 37% (94) 253Millennial: Age 23-38 9% (52) 27% (152) 30% (165) 34% (188) 556Generation X: Age 39-54 6% (34) 26% (138) 34% (181) 34% (185) 537Boomers: Age 55-73 3% (24) 22% (165) 29% (218) 45% (332) 739PID: Dem (no lean) 9% (73) 26% (218) 34% (277) 31% (258) 825PID: Ind (no lean) 5% (33) 22% (157) 31% (218) 42% (298) 706PID: Rep (no lean) 5% (30) 22% (147) 28% (185) 46% (306) 669PID/Gender: DemMen 9% (33) 30% (110) 35% (127) 26% (95) 366PID/Gender: DemWomen 9% (40) 23% (108) 32% (149) 35% (162) 460PID/Gender: Ind Men 6% (20) 22% (74) 35% (118) 37% (126) 339PID/Gender: Ind Women 3% (12) 23% (83) 27% (99) 47% (172) 367PID/Gender: Rep Men 4% (14) 23% (81) 29% (105) 44% (158) 357PID/Gender: Rep Women 5% (17) 21% (66) 26% (80) 48% (149) 312Ideo: Liberal (1-3) 12% (77) 32% (201) 30% (182) 26% (158) 618Ideo: Moderate (4) 3% (20) 24% (140) 36% (209) 37% (215) 584Ideo: Conservative (5-7) 4% (32) 19% (134) 30% (219) 47% (337) 722Educ: < College 4% (65) 21% (311) 30% (454) 45% (682) 1512Educ: Bachelors degree 9% (39) 31% (136) 34% (149) 27% (120) 444Educ: Post-grad 13% (32) 30% (74) 32% (77) 25% (60) 244Income: Under 50k 6% (64) 19% (224) 29% (342) 46% (541) 1171Income: 50k-100k 6% (42) 28% (198) 34% (243) 33% (233) 716Income: 100k+ 10% (30) 32% (99) 31% (95) 28% (88) 313Ethnicity: White 6% (101) 23% (391) 31% (536) 40% (694) 1722Ethnicity: Hispanic 11% (38) 28% (97) 29% (101) 32% (113) 349



125

Table HR8



Adults 6% (136) 24% (522) 31% (680) 39% (862) 2200Ethnicity: Afr. Am. 7% (19) 23% (63) 32% (89) 37% (103) 274Ethnicity: Other 8% (16) 33% (67) 27% (55) 32% (66) 204All Christian 4% (44) 23% (228) 33% (332) 39% (387) 991All Non-Christian 14% (13) 33% (32) 23% (22) 31% (30) 97Atheist 12% (15) 23% (28) 36% (43) 28% (33) 119Agnostic/Nothing in particular 6% (64) 24% (234) 28% (283) 42% (412) 993Religious Non-Protestant/Catholic 12% (15) 31% (37) 26% (30) 31% (36) 119Evangelical 6% (30) 21% (110) 29% (153) 44% (230) 524Non-Evangelical 5% (40) 23% (190) 35% (287) 37% (298) 815Community: Urban 11% (66) 26% (150) 29% (168) 34% (201) 585Community: Suburban 5% (48) 25% (250) 34% (335) 36% (349) 982Community: Rural 4% (23) 19% (121) 28% (177) 49% (312) 633Employ: Private Sector 8% (52) 27% (179) 31% (206) 33% (219) 656Employ: Government 13% (16) 27% (34) 34% (43) 26% (33) 127Employ: Self-Employed 10% (22) 27% (57) 32% (67) 31% (64) 209Employ: Homemaker 3% (3) 23% (27) 28% (33) 46% (55) 118Employ: Retired 4% (18) 19% (98) 29% (148) 48% (241) 505Employ: Unemployed 3% (7) 20% (56) 32% (89) 45% (126) 279Employ: Other 4% (7) 25% (48) 31% (58) 40% (75) 188Military HH: Yes 7% (29) 22% (95) 32% (135) 39% (167) 426Military HH: No 6% (107) 24% (427) 31% (545) 39% (695) 1774RD/WT: Right Direction 5% (39) 21% (177) 28% (237) 46% (380) 834RD/WT: Wrong Track 7% (97) 25% (345) 32% (443) 35% (482) 1366Trump Job Approve 5% (47) 21% (204) 30% (288) 44% (421) 961Trump Job Disapprove 8% (87) 26% (299) 32% (366) 33% (378) 1130Trump Job Strongly Approve 6% (33) 22% (120) 24% (135) 48% (269) 557Trump Job Somewhat Approve 3% (14) 21% (84) 38% (153) 38% (153) 404Trump Job Somewhat Disapprove 5% (13) 26% (71) 32% (88) 38% (105) 277Trump Job Strongly Disapprove 9% (75) 27% (228) 33% (277) 32% (273) 853Favorable of Trump 5% (47) 21% (196) 30% (280) 45% (425) 948Unfavorable of Trump 8% (87) 27% (305) 33% (371) 32% (367) 1131


126




Adults 6% (136) 24% (522) 31% (680) 39% (862) 2200Very Favorable of Trump 4% (25) 21% (124) 25% (147) 49% (288) 584Somewhat Favorable of Trump 6% (21) 20% (72) 36% (132) 38% (138) 364Somewhat Unfavorable of Trump 4% (8) 24% (54) 33% (72) 39% (85) 219Very Unfavorable of Trump 9% (79) 28% (251) 33% (299) 31% (282) 911#1 Issue: Economy 6% (36) 27% (175) 33% (212) 34% (216) 639#1 Issue: Security 4% (10) 21% (55) 29% (78) 47% (126) 268#1 Issue: Health Care 9% (45) 24% (124) 31% (161) 36% (183) 513#1 Issue: Medicare / Social Security 5% (14) 14% (43) 29% (87) 51% (152) 296#1 Issue: Women’s Issues 11% (11) 28% (30) 31% (33) 30% (32) 106#1 Issue: Education 6% (7) 23% (27) 39% (45) 32% (37) 116#1 Issue: Energy 6% (7) 31% (37) 28% (33) 35% (42) 118#1 Issue: Other 5% (7) 22% (31) 22% (32) 52% (75) 1442018 House Vote: Democrat 9% (68) 30% (229) 32% (251) 29% (226) 7732018 House Vote: Republican 4% (29) 22% (140) 33% (210) 41% (262) 6412018 House Vote: Someone else 8% (7) 30% (26) 23% (20) 38% (33) 852016 Vote: Hillary Clinton 8% (57) 29% (201) 32% (216) 30% (208) 6822016 Vote: Donald Trump 5% (32) 22% (152) 34% (238) 40% (284) 7062016 Vote: Other 7% (10) 28% (38) 28% (39) 36% (50) 1372016 Vote: Didn’t Vote 6% (37) 19% (127) 28% (187) 48% (319) 671Voted in 2014: Yes 6% (80) 26% (339) 32% (423) 36% (469) 1312Voted in 2014: No 6% (56) 21% (182) 29% (257) 44% (393) 8882012 Vote: Barack Obama 7% (63) 27% (226) 33% (280) 33% (277) 8462012 Vote: Mitt Romney 4% (20) 24% (116) 32% (154) 41% (199) 4892012 Vote: Other 4% (3) 23% (18) 26% (20) 46% (36) 772012 Vote: Didn’t Vote 6% (51) 20% (158) 29% (225) 45% (348) 7814-Region: Northeast 8% (31) 27% (106) 27% (108) 38% (148) 3944-Region: Midwest 4% (19) 19% (90) 31% (144) 45% (209) 4624-Region: South 5% (41) 22% (182) 33% (268) 40% (333) 8244-Region: West 9% (46) 28% (143) 31% (159) 33% (172) 520



127

Table HR8



Adults 6% (136) 24% (522) 31% (680) 39% (862) 2200Watch TV: Every day 7% (83) 26% (296) 31% (352) 35% (397) 1127Watch TV: Several times per week 6% (27) 27% (133) 31% (153) 36% (174) 488Watch TV: About once per week 6% (9) 21% (32) 40% (60) 32% (48) 149Watch TV: Several times per month 4% (4) 30% (32) 33% (35) 33% (35) 106Watch TV: About once per month 6% (5) 12% (9) 42% (32) 40% (30) 76Watch TV: Less often than once per month 4% (3) 14% (11) 29% (24) 53% (43) 82Watch TV: Never 3% (4) 5% (8) 15% (26) 78% (134) 172Watch Movies: Every day 13% (58) 30% (139) 29% (135) 28% (129) 461Watch Movies: Several times per week 8% (44) 28% (160) 35% (201) 30% (176) 581Watch Movies: About once per week 4% (15) 27% (98) 34% (122) 35% (125) 361Watch Movies: Several times per month 2% (6) 23% (53) 36% (83) 38% (88) 229Watch Movies: About once per month 3% (5) 19% (38) 33% (67) 46% (93) 204Watch Movies: Less often than once per month 2% (4) 12% (20) 29% (49) 57% (98) 171Watch Movies: Never 2% (5) 7% (13) 12% (23) 79% (154) 194Watch Sporting Events: Every day 12% (18) 28% (43) 35% (53) 26% (39) 152Watch Sporting Events: Several times per week 9% (27) 34% (97) 34% (99) 23% (66) 290Watch Sporting Events: About once per week 5% (13) 36% (88) 31% (75) 28% (69) 245Watch Sporting Events: Several times per month 5% (9) 27% (53) 31% (60) 37% (73) 195Watch Sporting Events: About once per month 6% (9) 22% (33) 37% (55) 35% (53) 150Watch Sporting Events: Less often than once per month 5% (17) 21% (78) 39% (144) 35% (132) 371Watch Sporting Events: Never 6% (44) 16% (130) 24% (192) 54% (431) 797Cable TV: Currently subscribe 6% (63) 24% (252) 31% (318) 39% (398) 1031Cable TV: Subscribed in past 6% (45) 27% (205) 32% (244) 36% (276) 771Cable TV: Never subscribed 7% (28) 16% (64) 29% (117) 47% (189) 398Satellite TV: Currently subscribe 6% (27) 27% (126) 26% (121) 42% (197) 470Satellite TV: Subscribed in past 7% (47) 24% (155) 36% (235) 33% (219) 656Satellite TV: Never subscribed 6% (62) 22% (241) 30% (324) 42% (446) 1074Streaming Services: Currently subscribe 7% (97) 27% (361) 34% (442) 32% (417) 1316Streaming Services: Subscribed in past 7% (15) 25% (57) 29% (68) 39% (91) 232Streaming Services: Never subscribed 4% (24) 16% (103) 26% (170) 54% (354) 652


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Adults 6% (136) 24% (522) 31% (680) 39% (862) 2200Film: An avid fan 11% (83) 36% (263) 30% (222) 23% (167) 736Film: A casual fan 4% (48) 19% (240) 34% (417) 43% (531) 1237Film: Not a fan 2% (5) 8% (19) 18% (40) 72% (163) 227Television: An avid fan 7% (72) 26% (272) 33% (337) 34% (345) 1026Television: A casual fan 5% (53) 22% (226) 31% (314) 42% (436) 1028Television: Not a fan 8% (12) 17% (24) 20% (29) 55% (81) 146Music: An avid fan 8% (100) 27% (329) 30% (363) 34% (405) 1198Music: A casual fan 3% (30) 20% (184) 34% (304) 43% (388) 907Music: Not a fan 6% (6) 9% (8) 13% (13) 72% (69) 95Fashion: An avid fan 13% (43) 34% (115) 25% (86) 29% (98) 342Fashion: A casual fan 6% (51) 27% (224) 33% (273) 34% (283) 832Fashion: Not a fan 4% (42) 18% (182) 31% (320) 47% (481) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HR9

Table HR9: As you may know, movie theaters across the country are closed due to the coronavirus pandemic. How much would you pay to rent anindependent lm at home via a streaming service at this time?

Demographic Less than $5 $5 to $10 $10 to $15 More than $15Don’t know /No opinion Total N

Adults 39% (856) 18% (391) 5% (107) 2% (47) 36% (798) 2200Gender: Male 38% (403) 19% (202) 6% (63) 2% (25) 35% (369) 1062Gender: Female 40% (454) 17% (189) 4% (44) 2% (22) 38% (429) 1138Age: 18-29 34% (165) 22% (108) 9% (44) 5% (22) 30% (146) 485Age: 30-44 40% (211) 23% (120) 8% (41) 4% (20) 26% (136) 528Age: 45-54 46% (152) 18% (60) 3% (9) 1% (2) 33% (110) 333Age: 55-64 44% (185) 12% (49) 1% (2) 1% (3) 43% (178) 417Age: 65+ 33% (143) 12% (53) 2% (10) — (0) 53% (230) 436Generation Z: 18-22 30% (76) 20% (51) 13% (33) 3% (7) 34% (86) 253Millennial: Age 23-38 41% (226) 23% (127) 7% (38) 5% (28) 25% (138) 556Generation X: Age 39-54 42% (227) 21% (110) 4% (24) 2% (9) 31% (167) 537Boomers: Age 55-73 40% (292) 13% (94) 1% (11) — (3) 46% (338) 739PID: Dem (no lean) 39% (326) 23% (190) 5% (44) 1% (10) 31% (256) 825PID: Ind (no lean) 38% (266) 15% (107) 4% (26) 1% (10) 42% (297) 706PID: Rep (no lean) 40% (265) 14% (95) 6% (37) 4% (27) 37% (245) 669PID/Gender: DemMen 41% (148) 24% (89) 5% (19) 1% (3) 29% (105) 366PID/Gender: DemWomen 39% (177) 22% (100) 5% (24) 1% (6) 33% (151) 460PID/Gender: Ind Men 37% (124) 18% (61) 4% (14) 1% (5) 40% (135) 339PID/Gender: Ind Women 39% (142) 13% (46) 3% (12) 1% (5) 44% (162) 367PID/Gender: Rep Men 37% (131) 15% (52) 8% (29) 5% (16) 36% (128) 357PID/Gender: Rep Women 43% (134) 14% (43) 2% (7) 3% (11) 37% (117) 312Ideo: Liberal (1-3) 39% (242) 24% (149) 6% (38) 2% (13) 29% (176) 618Ideo: Moderate (4) 39% (230) 20% (117) 4% (24) 1% (5) 36% (207) 584Ideo: Conservative (5-7) 40% (291) 14% (98) 4% (26) 3% (20) 40% (287) 722Educ: < College 37% (559) 17% (250) 5% (72) 2% (29) 40% (603) 1512Educ: Bachelors degree 44% (197) 21% (95) 5% (22) 1% (5) 28% (125) 444Educ: Post-grad 41% (101) 19% (47) 5% (13) 5% (13) 29% (70) 244Income: Under 50k 38% (450) 16% (185) 4% (51) 2% (19) 40% (467) 1171Income: 50k-100k 38% (271) 19% (140) 6% (42) 3% (21) 34% (242) 716Income: 100k+ 43% (136) 21% (66) 4% (14) 2% (7) 29% (89) 313Ethnicity: White 40% (693) 16% (277) 4% (63) 2% (39) 38% (650) 1722


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Adults 39% (856) 18% (391) 5% (107) 2% (47) 36% (798) 2200Ethnicity: Hispanic 37% (131) 21% (74) 8% (27) 7% (24) 27% (94) 349Ethnicity: Afr. Am. 33% (89) 26% (73) 11% (31) 1% (2) 29% (79) 274Ethnicity: Other 36% (74) 20% (42) 6% (12) 3% (6) 34% (70) 204All Christian 43% (424) 16% (161) 4% (35) 2% (17) 36% (354) 991All Non-Christian 32% (31) 14% (13) 13% (13) 3% (3) 37% (36) 97Atheist 36% (43) 18% (21) 9% (10) 5% (6) 33% (39) 119Agnostic/Nothing in particular 36% (359) 20% (195) 5% (48) 2% (21) 37% (369) 993Religious Non-Protestant/Catholic 36% (43) 14% (17) 11% (14) 4% (5) 34% (41) 119Evangelical 40% (211) 15% (80) 5% (29) 2% (11) 37% (193) 524Non-Evangelical 43% (348) 19% (152) 3% (26) 2% (14) 34% (275) 815Community: Urban 38% (224) 18% (104) 8% (44) 4% (25) 32% (187) 585Community: Suburban 39% (378) 19% (190) 4% (37) 1% (14) 37% (364) 982Community: Rural 40% (254) 15% (97) 4% (26) 1% (8) 39% (248) 633Employ: Private Sector 38% (249) 21% (140) 6% (40) 4% (25) 31% (202) 656Employ: Government 42% (53) 25% (31) 6% (8) 7% (9) 21% (26) 127Employ: Self-Employed 43% (90) 22% (46) 6% (12) 2% (5) 27% (57) 209Employ: Homemaker 45% (53) 21% (25) 2% (2) — (1) 31% (37) 118Employ: Retired 37% (186) 12% (61) 2% (12) — (1) 49% (245) 505Employ: Unemployed 38% (107) 14% (38) 5% (14) 2% (5) 41% (115) 279Employ: Other 37% (69) 15% (27) 7% (12) 1% (1) 41% (77) 188Military HH: Yes 34% (144) 17% (73) 6% (26) 3% (14) 40% (170) 426Military HH: No 40% (713) 18% (319) 5% (81) 2% (33) 35% (628) 1774RD/WT: Right Direction 38% (316) 14% (117) 6% (48) 4% (32) 39% (321) 834RD/WT: Wrong Track 40% (540) 20% (274) 4% (59) 1% (15) 35% (477) 1366Trump Job Approve 40% (386) 14% (139) 5% (48) 2% (24) 38% (363) 961Trump Job Disapprove 39% (445) 21% (235) 5% (57) 2% (23) 33% (370) 1130Trump Job Strongly Approve 38% (210) 11% (64) 6% (33) 4% (20) 41% (231) 557Trump Job Somewhat Approve 44% (177) 19% (75) 4% (15) 1% (4) 33% (133) 404Trump Job Somewhat Disapprove 38% (106) 21% (59) 6% (17) 3% (8) 32% (88) 277Trump Job Strongly Disapprove 40% (339) 21% (176) 5% (40) 2% (15) 33% (282) 853



131

Table HR9



Adults 39% (856) 18% (391) 5% (107) 2% (47) 36% (798) 2200Favorable of Trump 40% (379) 14% (134) 5% (45) 3% (24) 39% (366) 948Unfavorable of Trump 40% (449) 21% (239) 5% (53) 2% (22) 33% (367) 1131Very Favorable of Trump 38% (221) 12% (69) 5% (31) 3% (18) 42% (245) 584Somewhat Favorable of Trump 43% (158) 18% (65) 4% (14) 2% (6) 33% (121) 364Somewhat Unfavorable of Trump 42% (92) 18% (39) 4% (8) 3% (7) 33% (72) 219Very Unfavorable of Trump 39% (357) 22% (200) 5% (45) 2% (15) 32% (295) 911#1 Issue: Economy 45% (285) 19% (120) 4% (25) 2% (14) 30% (195) 639#1 Issue: Security 40% (108) 14% (37) 8% (20) 2% (4) 37% (99) 268#1 Issue: Health Care 37% (191) 22% (112) 6% (31) 2% (9) 33% (170) 513#1 Issue: Medicare / Social Security 35% (103) 8% (25) 3% (9) 2% (5) 52% (154) 296#1 Issue: Women’s Issues 41% (43) 16% (17) 5% (5) 6% (7) 32% (34) 106#1 Issue: Education 39% (45) 23% (27) 6% (7) 5% (6) 27% (31) 116#1 Issue: Energy 34% (40) 31% (36) 3% (4) 2% (2) 30% (36) 118#1 Issue: Other 29% (42) 11% (16) 5% (7) — (1) 55% (79) 1442018 House Vote: Democrat 37% (287) 24% (183) 4% (31) 2% (13) 33% (259) 7732018 House Vote: Republican 42% (271) 15% (93) 4% (28) 2% (15) 36% (234) 6412018 House Vote: Someone else 35% (30) 20% (17) 4% (3) 1% (1) 40% (34) 852016 Vote: Hillary Clinton 39% (264) 22% (152) 4% (27) 2% (11) 33% (228) 6822016 Vote: Donald Trump 41% (290) 16% (112) 4% (30) 2% (15) 37% (260) 7062016 Vote: Other 44% (61) 19% (25) 3% (4) 1% (1) 33% (46) 1372016 Vote: Didn’t Vote 36% (241) 15% (102) 7% (47) 3% (18) 39% (264) 671Voted in 2014: Yes 40% (529) 19% (244) 4% (46) 2% (22) 36% (472) 1312Voted in 2014: No 37% (328) 17% (147) 7% (61) 3% (25) 37% (327) 8882012 Vote: Barack Obama 37% (312) 22% (183) 4% (37) 2% (14) 36% (301) 8462012 Vote: Mitt Romney 44% (214) 15% (71) 3% (15) 2% (8) 37% (181) 4892012 Vote: Other 41% (31) 11% (8) 2% (2) 1% (0) 46% (35) 772012 Vote: Didn’t Vote 38% (295) 17% (129) 7% (53) 3% (25) 36% (279) 781


132




Adults 39% (856) 18% (391) 5% (107) 2% (47) 36% (798) 22004-Region: Northeast 38% (149) 20% (80) 6% (25) 3% (10) 33% (130) 3944-Region: Midwest 41% (191) 17% (79) 2% (11) — (2) 39% (180) 4624-Region: South 36% (300) 19% (155) 5% (43) 1% (9) 38% (317) 8244-Region: West 42% (216) 15% (77) 5% (28) 5% (26) 33% (172) 520Watch TV: Every day 41% (457) 18% (200) 5% (61) 3% (32) 33% (376) 1127Watch TV: Several times per week 39% (192) 20% (97) 5% (22) 2% (8) 35% (169) 488Watch TV: About once per week 36% (53) 22% (33) 6% (9) 1% (1) 36% (53) 149Watch TV: Several times per month 40% (42) 15% (16) 5% (5) — (0) 40% (43) 106Watch TV: About once per month 47% (36) 20% (16) 6% (5) — (0) 26% (20) 76Watch TV: Less often than once per month 40% (32) 21% (17) 2% (2) — (0) 38% (31) 82Watch TV: Never 25% (44) 7% (13) 2% (3) 4% (6) 62% (107) 172Watch Movies: Every day 43% (196) 22% (100) 8% (37) 5% (23) 23% (104) 461Watch Movies: Several times per week 41% (240) 20% (118) 5% (29) 2% (13) 31% (180) 581Watch Movies: About once per week 43% (154) 19% (69) 5% (16) 1% (2) 33% (120) 361Watch Movies: Several times per month 37% (84) 17% (40) 6% (14) 1% (2) 39% (89) 229Watch Movies: About once per month 36% (74) 20% (41) 2% (4) — (1) 41% (84) 204Watch Movies: Less often than once per month 34% (59) 9% (15) 2% (4) — (0) 54% (93) 171Watch Movies: Never 25% (49) 4% (9) 1% (2) 3% (6) 66% (128) 194Watch Sporting Events: Every day 41% (62) 25% (38) 7% (10) 5% (8) 22% (33) 152Watch Sporting Events: Several times per week 40% (116) 22% (63) 8% (23) 5% (13) 26% (75) 290Watch Sporting Events: About once per week 43% (105) 22% (53) 5% (13) 2% (5) 28% (69) 245Watch Sporting Events: Several times per month 52% (102) 15% (28) 4% (8) 1% (1) 28% (55) 195Watch Sporting Events: About once per month 30% (45) 26% (40) 8% (12) 1% (2) 34% (51) 150Watch Sporting Events: Less often than once per month 41% (152) 18% (67) 3% (11) 1% (3) 37% (137) 371Watch Sporting Events: Never 34% (274) 13% (102) 4% (30) 2% (14) 47% (377) 797Cable TV: Currently subscribe 37% (383) 19% (196) 5% (55) 2% (24) 36% (373) 1031Cable TV: Subscribed in past 44% (335) 18% (136) 4% (34) 1% (4) 34% (261) 771Cable TV: Never subscribed 35% (138) 15% (59) 5% (18) 5% (19) 41% (164) 398



133

Table HR9



Adults 39% (856) 18% (391) 5% (107) 2% (47) 36% (798) 2200Satellite TV: Currently subscribe 38% (179) 17% (82) 6% (27) 4% (20) 34% (162) 470Satellite TV: Subscribed in past 40% (260) 21% (138) 6% (38) 1% (7) 32% (212) 656Satellite TV: Never subscribed 39% (417) 16% (171) 4% (41) 2% (20) 40% (425) 1074Streaming Services: Currently subscribe 41% (543) 21% (277) 5% (65) 2% (33) 30% (399) 1316Streaming Services: Subscribed in past 45% (103) 20% (45) 7% (17) 2% (5) 26% (61) 232Streaming Services: Never subscribed 32% (210) 11% (69) 4% (24) 1% (9) 52% (339) 652Film: An avid fan 42% (311) 25% (187) 7% (54) 4% (26) 21% (157) 736Film: A casual fan 39% (485) 15% (183) 4% (47) 1% (13) 41% (509) 1237Film: Not a fan 26% (60) 9% (21) 3% (6) 4% (8) 58% (132) 227Television: An avid fan 41% (419) 20% (201) 5% (54) 3% (29) 31% (323) 1026Television: A casual fan 38% (391) 16% (168) 5% (48) 1% (12) 40% (409) 1028Television: Not a fan 32% (47) 15% (23) 3% (5) 4% (6) 45% (66) 146Music: An avid fan 40% (484) 21% (251) 6% (66) 3% (35) 30% (361) 1198Music: A casual fan 38% (349) 14% (129) 4% (39) 1% (7) 42% (383) 907Music: Not a fan 25% (24) 12% (11) 2% (2) 5% (4) 57% (54) 95Fashion: An avid fan 40% (136) 23% (80) 9% (30) 6% (20) 22% (76) 342Fashion: A casual fan 39% (325) 21% (176) 6% (47) 1% (12) 33% (272) 832Fashion: Not a fan 39% (396) 13% (135) 3% (30) 1% (15) 44% (450) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


134


Table HR10_1: In light of the coronavirus pandemic, are you more or less likely to watch the following via an ad-free streaming service you pay forvia a subscription?An independent movie, such as ’Moonlight’ and "Whiplash"

DemographicMore likely to

watch No change Less likely to watchDon’t know / No

opinion Total N

Adults 16% (355) 42% (928) 20% (447) 21% (470) 2200Gender: Male 15% (161) 45% (480) 19% (206) 20% (215) 1062Gender: Female 17% (193) 39% (449) 21% (241) 22% (255) 1138Age: 18-29 24% (116) 33% (159) 20% (95) 24% (115) 485Age: 30-44 21% (109) 40% (210) 15% (81) 24% (127) 528Age: 45-54 14% (47) 49% (164) 19% (64) 18% (59) 333Age: 55-64 10% (43) 48% (201) 20% (82) 22% (91) 417Age: 65+ 9% (39) 44% (194) 29% (125) 18% (78) 436Generation Z: 18-22 21% (53) 29% (73) 21% (52) 29% (75) 253Millennial: Age 23-38 24% (131) 39% (217) 17% (93) 21% (116) 556Generation X: Age 39-54 16% (88) 45% (244) 18% (94) 21% (110) 537Boomers: Age 55-73 10% (72) 48% (355) 23% (167) 20% (145) 739PID: Dem (no lean) 21% (174) 41% (340) 20% (167) 17% (143) 825PID: Ind (no lean) 14% (99) 42% (294) 20% (139) 25% (173) 706PID: Rep (no lean) 12% (81) 44% (294) 21% (140) 23% (154) 669PID/Gender: DemMen 20% (72) 44% (161) 19% (70) 17% (63) 366PID/Gender: DemWomen 22% (102) 39% (179) 21% (97) 17% (80) 460PID/Gender: Ind Men 13% (45) 47% (161) 17% (57) 22% (76) 339PID/Gender: Ind Women 15% (54) 36% (133) 22% (82) 27% (97) 367PID/Gender: Rep Men 12% (44) 44% (158) 22% (79) 21% (76) 357PID/Gender: Rep Women 12% (37) 44% (136) 20% (61) 25% (78) 312Ideo: Liberal (1-3) 27% (164) 41% (252) 17% (105) 16% (96) 618Ideo: Moderate (4) 15% (87) 45% (263) 22% (126) 18% (107) 584Ideo: Conservative (5-7) 12% (86) 46% (333) 23% (166) 19% (138) 722Educ: < College 14% (215) 39% (596) 22% (331) 24% (370) 1512Educ: Bachelors degree 20% (90) 49% (218) 16% (73) 14% (63) 444Educ: Post-grad 21% (50) 47% (114) 17% (42) 15% (38) 244Income: Under 50k 15% (174) 37% (438) 22% (257) 26% (302) 1171Income: 50k-100k 16% (115) 47% (333) 20% (142) 18% (126) 716Income: 100k+ 21% (66) 50% (157) 15% (48) 14% (42) 313



135

Table HR10_1




opinion Total N

Adults 16% (355) 42% (928) 20% (447) 21% (470) 2200Ethnicity: White 15% (255) 44% (762) 20% (348) 21% (357) 1722Ethnicity: Hispanic 20% (70) 38% (134) 19% (67) 23% (79) 349Ethnicity: Afr. Am. 22% (61) 33% (90) 20% (55) 25% (69) 274Ethnicity: Other 19% (39) 38% (77) 21% (44) 22% (44) 204All Christian 15% (152) 44% (441) 21% (210) 19% (187) 991All Non-Christian 22% (21) 36% (35) 19% (18) 23% (22) 97Atheist 22% (26) 45% (53) 19% (22) 14% (17) 119Agnostic/Nothing in particular 16% (155) 40% (399) 20% (196) 25% (244) 993Religious Non-Protestant/Catholic 22% (26) 39% (46) 19% (22) 20% (24) 119Evangelical 15% (79) 41% (217) 21% (111) 22% (117) 524Non-Evangelical 16% (132) 42% (345) 23% (185) 19% (153) 815Community: Urban 19% (109) 40% (235) 19% (113) 22% (128) 585Community: Suburban 16% (158) 45% (439) 19% (185) 20% (199) 982Community: Rural 14% (88) 40% (254) 23% (148) 23% (143) 633Employ: Private Sector 17% (113) 45% (296) 18% (118) 20% (129) 656Employ: Government 20% (26) 41% (52) 21% (26) 18% (23) 127Employ: Self-Employed 24% (49) 44% (93) 14% (30) 18% (37) 209Employ: Homemaker 14% (16) 43% (51) 19% (23) 24% (28) 118Employ: Retired 9% (43) 48% (240) 26% (130) 18% (91) 505Employ: Unemployed 16% (43) 33% (91) 25% (69) 27% (75) 279Employ: Other 19% (36) 36% (69) 14% (26) 31% (58) 188Military HH: Yes 13% (56) 46% (194) 23% (98) 18% (78) 426Military HH: No 17% (299) 41% (734) 20% (349) 22% (392) 1774RD/WT: Right Direction 12% (103) 43% (360) 21% (177) 23% (193) 834RD/WT: Wrong Track 18% (251) 42% (568) 20% (270) 20% (277) 1366Trump Job Approve 13% (121) 44% (425) 22% (213) 21% (201) 961Trump Job Disapprove 20% (226) 42% (477) 20% (225) 18% (202) 1130


136





opinion Total N

Adults 16% (355) 42% (928) 20% (447) 21% (470) 2200Trump Job Strongly Approve 11% (62) 42% (232) 24% (133) 24% (131) 557Trump Job Somewhat Approve 15% (59) 48% (194) 20% (81) 17% (70) 404Trump Job Somewhat Disapprove 19% (53) 44% (121) 19% (52) 18% (51) 277Trump Job Strongly Disapprove 20% (173) 42% (356) 20% (173) 18% (151) 853Favorable of Trump 12% (116) 43% (409) 23% (214) 22% (209) 948Unfavorable of Trump 21% (237) 43% (485) 19% (213) 17% (196) 1131Very Favorable of Trump 12% (71) 40% (231) 25% (144) 24% (138) 584Somewhat Favorable of Trump 12% (45) 49% (178) 19% (70) 19% (71) 364Somewhat Unfavorable of Trump 19% (42) 44% (97) 18% (40) 19% (41) 219Very Unfavorable of Trump 21% (195) 43% (388) 19% (173) 17% (155) 911#1 Issue: Economy 19% (118) 46% (294) 20% (130) 15% (97) 639#1 Issue: Security 9% (25) 45% (120) 25% (68) 20% (55) 268#1 Issue: Health Care 19% (97) 43% (219) 18% (94) 20% (103) 513#1 Issue: Medicare / Social Security 10% (29) 37% (108) 23% (68) 30% (90) 296#1 Issue: Women’s Issues 32% (34) 27% (29) 18% (19) 23% (25) 106#1 Issue: Education 18% (21) 37% (43) 15% (17) 31% (36) 116#1 Issue: Energy 17% (20) 41% (48) 23% (27) 19% (23) 118#1 Issue: Other 7% (11) 47% (67) 17% (25) 29% (42) 1442018 House Vote: Democrat 20% (157) 43% (334) 20% (158) 16% (124) 7732018 House Vote: Republican 12% (76) 49% (312) 22% (142) 17% (111) 6412018 House Vote: Someone else 18% (16) 35% (29) 13% (11) 35% (29) 852016 Vote: Hillary Clinton 20% (139) 45% (306) 18% (123) 17% (115) 6822016 Vote: Donald Trump 13% (90) 45% (317) 24% (171) 18% (129) 7062016 Vote: Other 17% (24) 53% (72) 14% (19) 16% (22) 1372016 Vote: Didn’t Vote 15% (100) 35% (233) 20% (134) 30% (203) 671Voted in 2014: Yes 16% (205) 46% (605) 21% (270) 18% (231) 1312Voted in 2014: No 17% (149) 36% (323) 20% (177) 27% (239) 888



137

Table HR10_1




opinion Total N

Adults 16% (355) 42% (928) 20% (447) 21% (470) 22002012 Vote: Barack Obama 18% (153) 45% (385) 18% (154) 18% (155) 8462012 Vote: Mitt Romney 12% (58) 49% (240) 24% (116) 15% (76) 4892012 Vote: Other 7% (6) 44% (34) 19% (15) 29% (22) 772012 Vote: Didn’t Vote 17% (135) 35% (270) 21% (162) 27% (214) 7814-Region: Northeast 16% (62) 44% (172) 18% (72) 22% (88) 3944-Region: Midwest 13% (61) 40% (184) 25% (113) 22% (104) 4624-Region: South 17% (139) 39% (325) 22% (182) 22% (178) 8244-Region: West 18% (92) 48% (247) 15% (80) 19% (100) 520Watch TV: Every day 19% (212) 46% (518) 19% (211) 16% (186) 1127Watch TV: Several times per week 17% (83) 43% (210) 21% (101) 19% (93) 488Watch TV: About once per week 14% (21) 46% (69) 18% (27) 22% (32) 149Watch TV: Several times per month 19% (20) 35% (38) 21% (23) 24% (26) 106Watch TV: About once per month 9% (7) 31% (24) 33% (25) 27% (21) 76Watch TV: Less often than once per month 11% (9) 35% (29) 21% (17) 33% (27) 82Watch TV: Never 2% (3) 24% (42) 25% (42) 49% (85) 172Watch Movies: Every day 25% (115) 41% (189) 16% (72) 18% (84) 461Watch Movies: Several times per week 18% (107) 47% (272) 20% (114) 15% (88) 581Watch Movies: About once per week 18% (64) 45% (162) 19% (69) 18% (66) 361Watch Movies: Several times per month 15% (35) 42% (96) 22% (50) 21% (48) 229Watch Movies: About once per month 8% (17) 45% (92) 22% (46) 24% (49) 204Watch Movies: Less often than once per month 7% (11) 38% (65) 27% (46) 28% (48) 171Watch Movies: Never 3% (5) 27% (52) 25% (49) 45% (87) 194Watch Sporting Events: Every day 20% (30) 47% (71) 19% (29) 14% (22) 152Watch Sporting Events: Several times per week 22% (62) 49% (141) 16% (47) 13% (39) 290Watch Sporting Events: About once per week 19% (46) 51% (126) 15% (36) 15% (37) 245Watch Sporting Events: Several times per month 20% (39) 38% (75) 22% (44) 19% (37) 195Watch Sporting Events: About once per month 16% (24) 40% (59) 28% (42) 17% (25) 150Watch Sporting Events: Less often than once per month 13% (50) 47% (173) 20% (73) 20% (75) 371Watch Sporting Events: Never 13% (103) 35% (282) 22% (177) 30% (235) 797


138





opinion Total N

Adults 16% (355) 42% (928) 20% (447) 21% (470) 2200Cable TV: Currently subscribe 16% (169) 42% (434) 21% (221) 20% (207) 1031Cable TV: Subscribed in past 17% (134) 45% (344) 19% (145) 19% (148) 771Cable TV: Never subscribed 13% (52) 38% (150) 21% (82) 29% (115) 398Satellite TV: Currently subscribe 14% (67) 42% (199) 24% (112) 20% (92) 470Satellite TV: Subscribed in past 18% (119) 43% (282) 18% (118) 21% (137) 656Satellite TV: Never subscribed 16% (169) 42% (447) 20% (217) 22% (241) 1074Streaming Services: Currently subscribe 20% (268) 44% (576) 19% (250) 17% (222) 1316Streaming Services: Subscribed in past 17% (40) 38% (89) 18% (42) 26% (61) 232Streaming Services: Never subscribed 7% (46) 40% (263) 24% (156) 29% (187) 652Film: An avid fan 26% (191) 42% (310) 16% (120) 16% (114) 736Film: A casual fan 12% (152) 43% (535) 22% (278) 22% (272) 1237Film: Not a fan 5% (12) 36% (83) 22% (49) 37% (84) 227Television: An avid fan 20% (209) 43% (436) 20% (201) 18% (180) 1026Television: A casual fan 12% (125) 44% (451) 21% (221) 22% (230) 1028Television: Not a fan 14% (20) 28% (41) 17% (25) 41% (60) 146Music: An avid fan 20% (237) 41% (490) 20% (234) 20% (237) 1198Music: A casual fan 12% (108) 45% (408) 22% (196) 21% (195) 907Music: Not a fan 10% (9) 32% (30) 18% (17) 41% (39) 95Fashion: An avid fan 30% (104) 34% (117) 15% (50) 21% (71) 342Fashion: A casual fan 18% (147) 40% (335) 22% (180) 20% (170) 832Fashion: Not a fan 10% (104) 46% (476) 21% (217) 22% (229) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



139

Table HR10_2

Table HR10_2: In light of the coronavirus pandemic, are you more or less likely to watch the following via an ad-free streaming service you pay forvia a subscription?A thriller, such as ’The Invisible Man’ and ’The Gentlemen’



opinion Total N



140





opinion Total N




141

Table HR10_2




opinion Total N



142





opinion Total N




143

Table HR10_2




opinion Total N



144


Table HR10_3: In light of the coronavirus pandemic, are you more or less likely to watch the following via an ad-free streaming service you pay forvia a subscription?An animated movie, such as ’Onward’ and ’Trolls World Tour’



opinion Total N




145

Table HR10_3




opinion Total N



146





opinion Total N




147

Table HR10_3




opinion Total N



148





opinion Total N




149

Table HR10_4

Table HR10_4: In light of the coronavirus pandemic, are you more or less likely to watch the following via an ad-free streaming service you pay forvia a subscription?A superhero movie, such as ’Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)’



opinion Total N



150





opinion Total N




151

Table HR10_4




opinion Total N



152





opinion Total N




153

Table HR10_4




opinion Total N



154


Table HR10_5: In light of the coronavirus pandemic, are you more or less likely to watch the following via an ad-free streaming service you pay forvia a subscription?A romantic comedy, such as ’Emma’



opinion Total N




155

Table HR10_5




opinion Total N



156





opinion Total N




157

Table HR10_5




opinion Total N



158





opinion Total N




159

Table HR11_1

Table HR11_1: In light of the coronavirus pandemic, are you more or less likely to watch the following via a free streaming service with ads?An independent movie, such as ’Moonlight’ and ’Whiplash’



opinion Total N

Adults 20% (446) 42% (931) 18% (400) 19% (423) 2200Gender: Male 20% (211) 45% (479) 18% (188) 17% (183) 1062Gender: Female 21% (235) 40% (452) 19% (211) 21% (240) 1138Age: 18-29 21% (104) 37% (182) 19% (91) 22% (109) 485Age: 30-44 23% (122) 42% (222) 15% (77) 20% (107) 528Age: 45-54 24% (79) 45% (150) 16% (52) 16% (52) 333Age: 55-64 19% (79) 45% (188) 17% (72) 19% (79) 417Age: 65+ 14% (62) 43% (190) 25% (108) 18% (77) 436Generation Z: 18-22 17% (43) 35% (89) 20% (50) 28% (71) 253Millennial: Age 23-38 24% (135) 42% (235) 15% (85) 18% (101) 556Generation X: Age 39-54 23% (126) 43% (230) 16% (85) 18% (95) 537Boomers: Age 55-73 17% (128) 45% (332) 20% (147) 18% (132) 739PID: Dem (no lean) 23% (193) 41% (338) 19% (159) 16% (135) 825PID: Ind (no lean) 18% (129) 42% (300) 16% (114) 23% (163) 706PID: Rep (no lean) 19% (125) 44% (293) 19% (126) 19% (125) 669PID/Gender: DemMen 23% (85) 43% (156) 19% (69) 15% (56) 366PID/Gender: DemWomen 24% (108) 40% (182) 20% (90) 17% (79) 460PID/Gender: Ind Men 18% (61) 47% (160) 15% (52) 20% (66) 339PID/Gender: Ind Women 18% (68) 38% (140) 17% (62) 26% (97) 367PID/Gender: Rep Men 18% (65) 46% (163) 19% (68) 17% (61) 357PID/Gender: Rep Women 19% (60) 42% (130) 19% (59) 20% (64) 312Ideo: Liberal (1-3) 28% (171) 42% (262) 16% (97) 14% (87) 618Ideo: Moderate (4) 21% (124) 44% (257) 19% (114) 15% (89) 584Ideo: Conservative (5-7) 16% (113) 46% (334) 20% (146) 18% (130) 722Educ: < College 17% (264) 41% (616) 19% (293) 22% (340) 1512Educ: Bachelors degree 27% (120) 46% (202) 16% (73) 11% (49) 444Educ: Post-grad 25% (62) 47% (114) 14% (34) 14% (35) 244Income: Under 50k 19% (227) 39% (461) 18% (213) 23% (271) 1171Income: 50k-100k 21% (149) 44% (313) 19% (136) 16% (118) 716Income: 100k+ 22% (70) 50% (157) 16% (51) 11% (34) 313Ethnicity: White 20% (345) 44% (760) 18% (306) 18% (311) 1722


160





opinion Total N

Adults 20% (446) 42% (931) 18% (400) 19% (423) 2200Ethnicity: Hispanic 27% (95) 38% (132) 15% (51) 21% (72) 349Ethnicity: Afr. Am. 21% (58) 32% (88) 22% (61) 24% (66) 274Ethnicity: Other 21% (43) 41% (84) 16% (32) 22% (45) 204All Christian 21% (207) 44% (433) 19% (184) 17% (167) 991All Non-Christian 27% (26) 33% (32) 11% (11) 28% (27) 97Atheist 22% (26) 49% (58) 16% (20) 13% (15) 119Agnostic/Nothing in particular 19% (187) 41% (408) 19% (184) 22% (214) 993Religious Non-Protestant/Catholic 26% (31) 38% (45) 13% (15) 24% (28) 119Evangelical 17% (90) 42% (221) 20% (104) 21% (108) 524Non-Evangelical 23% (190) 41% (333) 19% (158) 16% (134) 815Community: Urban 22% (128) 41% (240) 20% (115) 18% (102) 585Community: Suburban 21% (202) 44% (436) 17% (164) 18% (180) 982Community: Rural 18% (116) 40% (256) 19% (121) 22% (140) 633Employ: Private Sector 23% (152) 45% (295) 15% (99) 17% (111) 656Employ: Government 25% (32) 41% (52) 17% (21) 18% (22) 127Employ: Self-Employed 26% (55) 44% (91) 14% (30) 16% (34) 209Employ: Homemaker 16% (19) 57% (68) 10% (12) 17% (20) 118Employ: Retired 16% (80) 43% (217) 24% (119) 18% (90) 505Employ: Unemployed 18% (49) 35% (99) 22% (63) 24% (68) 279Employ: Other 21% (39) 35% (67) 14% (27) 30% (56) 188Military HH: Yes 15% (64) 46% (198) 20% (87) 18% (77) 426Military HH: No 22% (382) 41% (734) 18% (312) 19% (346) 1774RD/WT: Right Direction 16% (137) 45% (372) 19% (156) 20% (168) 834RD/WT: Wrong Track 23% (309) 41% (559) 18% (243) 19% (255) 1366Trump Job Approve 16% (156) 45% (431) 20% (195) 19% (179) 961Trump Job Disapprove 24% (275) 42% (475) 17% (194) 16% (186) 1130Trump Job Strongly Approve 16% (89) 40% (225) 23% (131) 20% (112) 557Trump Job Somewhat Approve 17% (67) 51% (206) 16% (64) 16% (66) 404Trump Job Somewhat Disapprove 20% (56) 44% (122) 17% (46) 19% (52) 277Trump Job Strongly Disapprove 26% (218) 41% (353) 17% (148) 16% (133) 853



161

Table HR11_1




opinion Total N

Adults 20% (446) 42% (931) 18% (400) 19% (423) 2200Favorable of Trump 16% (155) 44% (419) 20% (193) 19% (180) 948Unfavorable of Trump 25% (280) 42% (478) 17% (192) 16% (181) 1131Very Favorable of Trump 16% (92) 40% (235) 23% (137) 21% (120) 584Somewhat Favorable of Trump 17% (63) 51% (184) 15% (56) 17% (60) 364Somewhat Unfavorable of Trump 19% (41) 44% (97) 18% (39) 19% (42) 219Very Unfavorable of Trump 26% (239) 42% (381) 17% (153) 15% (138) 911#1 Issue: Economy 23% (145) 46% (295) 17% (112) 14% (88) 639#1 Issue: Security 16% (43) 43% (115) 21% (56) 20% (54) 268#1 Issue: Health Care 23% (119) 44% (223) 17% (89) 16% (82) 513#1 Issue: Medicare / Social Security 14% (41) 37% (111) 23% (67) 26% (76) 296#1 Issue: Women’s Issues 26% (27) 29% (31) 18% (19) 27% (29) 106#1 Issue: Education 23% (26) 37% (43) 14% (16) 26% (30) 116#1 Issue: Energy 20% (24) 42% (49) 19% (22) 19% (23) 118#1 Issue: Other 14% (21) 44% (64) 12% (18) 29% (42) 1442018 House Vote: Democrat 25% (196) 43% (334) 18% (141) 13% (102) 7732018 House Vote: Republican 20% (126) 46% (297) 18% (118) 16% (100) 6412018 House Vote: Someone else 16% (13) 40% (34) 10% (9) 34% (29) 852016 Vote: Hillary Clinton 26% (176) 44% (300) 15% (102) 15% (103) 6822016 Vote: Donald Trump 19% (133) 44% (312) 20% (144) 16% (116) 7062016 Vote: Other 17% (23) 53% (73) 17% (23) 13% (18) 1372016 Vote: Didn’t Vote 17% (112) 37% (245) 19% (130) 27% (184) 671Voted in 2014: Yes 22% (290) 45% (587) 18% (239) 15% (195) 1312Voted in 2014: No 18% (155) 39% (344) 18% (160) 26% (229) 8882012 Vote: Barack Obama 23% (199) 45% (382) 16% (132) 16% (134) 8462012 Vote: Mitt Romney 19% (90) 46% (226) 21% (103) 14% (69) 4892012 Vote: Other 12% (10) 46% (35) 17% (13) 25% (19) 772012 Vote: Didn’t Vote 18% (143) 37% (288) 19% (151) 26% (200) 781


162





opinion Total N

Adults 20% (446) 42% (931) 18% (400) 19% (423) 22004-Region: Northeast 22% (88) 44% (175) 15% (57) 19% (74) 3944-Region: Midwest 17% (80) 43% (201) 21% (97) 18% (84) 4624-Region: South 20% (162) 41% (336) 19% (160) 20% (166) 8244-Region: West 22% (115) 42% (220) 16% (86) 19% (98) 520Watch TV: Every day 22% (249) 45% (506) 19% (210) 14% (163) 1127Watch TV: Several times per week 21% (102) 45% (219) 17% (81) 18% (85) 488Watch TV: About once per week 18% (26) 46% (69) 17% (25) 19% (29) 149Watch TV: Several times per month 26% (28) 37% (39) 13% (14) 23% (25) 106Watch TV: About once per month 18% (14) 42% (32) 18% (14) 22% (17) 76Watch TV: Less often than once per month 16% (13) 34% (28) 16% (13) 33% (27) 82Watch TV: Never 8% (13) 22% (39) 25% (43) 45% (78) 172Watch Movies: Every day 26% (122) 39% (180) 19% (87) 16% (72) 461Watch Movies: Several times per week 24% (137) 47% (270) 15% (90) 14% (84) 581Watch Movies: About once per week 22% (81) 45% (164) 18% (63) 15% (53) 361Watch Movies: Several times per month 22% (50) 42% (96) 18% (41) 18% (42) 229Watch Movies: About once per month 14% (28) 49% (100) 16% (32) 21% (44) 204Watch Movies: Less often than once per month 9% (15) 39% (66) 23% (40) 29% (50) 171Watch Movies: Never 6% (13) 29% (55) 24% (47) 41% (79) 194Watch Sporting Events: Every day 22% (33) 44% (67) 22% (33) 12% (18) 152Watch Sporting Events: Several times per week 24% (70) 50% (145) 15% (45) 10% (30) 290Watch Sporting Events: About once per week 21% (52) 47% (115) 15% (36) 17% (42) 245Watch Sporting Events: Several times per month 32% (62) 38% (73) 20% (39) 11% (21) 195Watch Sporting Events: About once per month 21% (32) 37% (56) 22% (33) 20% (30) 150Watch Sporting Events: Less often than once per month 18% (68) 48% (177) 15% (57) 18% (68) 371Watch Sporting Events: Never 16% (129) 37% (297) 20% (156) 27% (214) 797Cable TV: Currently subscribe 20% (210) 43% (441) 19% (201) 17% (179) 1031Cable TV: Subscribed in past 22% (167) 44% (338) 17% (127) 18% (139) 771Cable TV: Never subscribed 17% (69) 38% (153) 18% (71) 26% (105) 398



163

Table HR11_1




opinion Total N

Adults 20% (446) 42% (931) 18% (400) 19% (423) 2200Satellite TV: Currently subscribe 17% (80) 44% (209) 19% (88) 20% (94) 470Satellite TV: Subscribed in past 21% (141) 42% (276) 17% (113) 19% (126) 656Satellite TV: Never subscribed 21% (226) 42% (447) 18% (198) 19% (203) 1074Streaming Services: Currently subscribe 24% (313) 45% (591) 17% (224) 14% (188) 1316Streaming Services: Subscribed in past 21% (48) 40% (94) 16% (37) 23% (53) 232Streaming Services: Never subscribed 13% (85) 38% (246) 21% (138) 28% (182) 652Film: An avid fan 29% (215) 43% (314) 17% (122) 11% (84) 736Film: A casual fan 18% (217) 44% (543) 18% (225) 20% (252) 1237Film: Not a fan 6% (13) 33% (75) 23% (52) 38% (88) 227Television: An avid fan 26% (267) 41% (422) 19% (190) 14% (147) 1026Television: A casual fan 15% (154) 45% (465) 18% (188) 21% (221) 1028Television: Not a fan 17% (25) 30% (44) 15% (22) 38% (56) 146Music: An avid fan 24% (282) 41% (494) 18% (218) 17% (204) 1198Music: A casual fan 17% (153) 45% (409) 18% (166) 20% (178) 907Music: Not a fan 11% (11) 29% (28) 16% (15) 43% (41) 95Fashion: An avid fan 27% (91) 36% (125) 19% (67) 17% (60) 342Fashion: A casual fan 23% (192) 41% (338) 17% (142) 19% (160) 832Fashion: Not a fan 16% (163) 46% (469) 19% (191) 20% (203) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


164


Table HR11_2: In light of the coronavirus pandemic, are you more or less likely to watch the following via a free streaming service with ads?A thriller, such as ’The Invisible Man’ and ’The Gentlemen’



opinion Total N




165

Table HR11_2




opinion Total N



166





opinion Total N




167

Table HR11_2




opinion Total N



168





opinion Total N




169

Table HR11_3

Table HR11_3: In light of the coronavirus pandemic, are you more or less likely to watch the following via a free streaming service with ads?An animated movie, such as ’Onward’ and ’Trolls World Tour’



opinion Total N



170





opinion Total N




171

Table HR11_3




opinion Total N



172





opinion Total N




173

Table HR11_3




opinion Total N



174


Table HR11_4: In light of the coronavirus pandemic, are you more or less likely to watch the following via a free streaming service with ads?A superhero movie, such as ’Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)’



opinion Total N




175

Table HR11_4




opinion Total N



176





opinion Total N




177

Table HR11_4




opinion Total N



178





opinion Total N




179

Table HR11_5

Table HR11_5: In light of the coronavirus pandemic, are you more or less likely to watch the following via a free streaming service with ads?A romantic comedy, such as ’Emma’



opinion Total N



180





opinion Total N




181

Table HR11_5




opinion Total N



182





opinion Total N




183

Table HR11_5




opinion Total N



184


Table HR12_1: How much have you seen, read, or heard about the following upcoming streaming services?HBO Max, WarnerMedia’s upcoming streaming service that will feature content fromWarner Bros., Turner and HBO

Demographic A lot Some Not much Nothing at all Total N




185

Table HR12_1





186







187

Table HR12_1





188







189

Table HR12_2

Table HR12_2: How much have you seen, read, or heard about the following upcoming streaming services?Peacock, NBCUniversal’s upcoming streaming service that will feature new and original content




190







191

Table HR12_2



Adults 3% (65) 14% (297) 21% (470) 62% (1368) 2200Very Favorable of Trump 4% (24) 10% (57) 20% (118) 66% (385) 584Somewhat Favorable of Trump 3% (10) 14% (52) 24% (86) 59% (215) 364Somewhat Unfavorable of Trump 1% (2) 18% (39) 21% (46) 61% (133) 219Very Unfavorable of Trump 3% (25) 15% (137) 22% (198) 60% (551) 911#1 Issue: Economy 3% (19) 16% (104) 23% (145) 58% (371) 639#1 Issue: Security 1% (4) 10% (26) 25% (66) 64% (172) 268#1 Issue: Health Care 4% (20) 16% (80) 22% (112) 59% (300) 513#1 Issue: Medicare / Social Security 3% (9) 8% (23) 18% (53) 72% (212) 296#1 Issue: Women’s Issues — (0) 20% (21) 17% (18) 63% (67) 106#1 Issue: Education 6% (7) 11% (13) 22% (26) 61% (70) 116#1 Issue: Energy 4% (4) 13% (15) 19% (23) 64% (75) 118#1 Issue: Other — (1) 11% (16) 19% (27) 70% (100) 1442018 House Vote: Democrat 3% (22) 17% (129) 23% (177) 58% (445) 7732018 House Vote: Republican 3% (21) 14% (87) 21% (136) 62% (396) 6412018 House Vote: Someone else 3% (3) 8% (7) 24% (21) 64% (55) 852016 Vote: Hillary Clinton 3% (23) 17% (114) 23% (154) 57% (390) 6822016 Vote: Donald Trump 3% (18) 14% (98) 22% (154) 62% (435) 7062016 Vote: Other 3% (4) 11% (15) 24% (32) 63% (86) 1372016 Vote: Didn’t Vote 3% (19) 10% (70) 19% (128) 68% (454) 671Voted in 2014: Yes 3% (37) 15% (197) 22% (288) 60% (790) 1312Voted in 2014: No 3% (28) 11% (101) 21% (183) 65% (577) 8882012 Vote: Barack Obama 4% (32) 16% (135) 23% (193) 57% (486) 8462012 Vote: Mitt Romney 2% (9) 13% (66) 19% (94) 65% (320) 4892012 Vote: Other 4% (3) 9% (7) 31% (24) 56% (43) 772012 Vote: Didn’t Vote 3% (21) 11% (86) 20% (159) 66% (516) 7814-Region: Northeast 3% (12) 14% (54) 24% (96) 59% (232) 3944-Region: Midwest 1% (6) 13% (58) 20% (92) 66% (306) 4624-Region: South 3% (26) 15% (122) 22% (178) 61% (499) 8244-Region: West 4% (20) 12% (64) 20% (105) 64% (331) 520


192




Adults 3% (65) 14% (297) 21% (470) 62% (1368) 2200Watch TV: Every day 5% (53) 15% (170) 23% (256) 58% (648) 1127Watch TV: Several times per week 2% (9) 13% (65) 25% (120) 60% (295) 488Watch TV: About once per week 1% (1) 15% (23) 18% (26) 66% (99) 149Watch TV: Several times per month — (0) 20% (22) 12% (12) 68% (72) 106Watch TV: About once per month 2% (1) 9% (7) 29% (22) 60% (46) 76Watch TV: Less often than once per month — (0) 9% (8) 15% (12) 76% (62) 82Watch TV: Never — (0) 2% (4) 12% (22) 85% (147) 172Watch Movies: Every day 7% (34) 14% (65) 24% (110) 55% (251) 461Watch Movies: Several times per week 3% (19) 17% (101) 23% (133) 56% (327) 581Watch Movies: About once per week 1% (2) 14% (50) 26% (95) 59% (213) 361Watch Movies: Several times per month 2% (5) 15% (33) 21% (47) 63% (144) 229Watch Movies: About once per month — (0) 11% (22) 18% (37) 71% (144) 204Watch Movies: Less often than once per month 1% (2) 10% (17) 16% (27) 73% (125) 171Watch Movies: Never 1% (1) 4% (9) 11% (21) 84% (163) 194Watch Sporting Events: Every day 13% (19) 23% (35) 26% (40) 39% (59) 152Watch Sporting Events: Several times per week 5% (16) 20% (58) 27% (79) 47% (137) 290Watch Sporting Events: About once per week 4% (9) 18% (43) 23% (56) 56% (136) 245Watch Sporting Events: Several times per month 3% (5) 18% (35) 28% (54) 52% (102) 195Watch Sporting Events: About once per month 2% (4) 14% (21) 24% (37) 59% (89) 150Watch Sporting Events: Less often than once per month 2% (6) 13% (48) 22% (82) 63% (235) 371Watch Sporting Events: Never 1% (6) 7% (59) 15% (123) 76% (610) 797Cable TV: Currently subscribe 4% (38) 16% (160) 20% (211) 60% (622) 1031Cable TV: Subscribed in past 2% (19) 14% (106) 24% (185) 60% (461) 771Cable TV: Never subscribed 2% (8) 8% (31) 19% (75) 72% (285) 398Satellite TV: Currently subscribe 4% (20) 14% (66) 20% (95) 62% (290) 470Satellite TV: Subscribed in past 2% (14) 16% (105) 24% (157) 58% (379) 656Satellite TV: Never subscribed 3% (30) 12% (126) 20% (217) 65% (699) 1074Streaming Services: Currently subscribe 3% (40) 16% (206) 23% (307) 58% (763) 1316Streaming Services: Subscribed in past 7% (17) 17% (39) 26% (61) 50% (115) 232Streaming Services: Never subscribed 1% (8) 8% (53) 16% (102) 75% (490) 652



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Table HR12_2



Adults 3% (65) 14% (297) 21% (470) 62% (1368) 2200Film: An avid fan 6% (47) 19% (139) 26% (192) 49% (358) 736Film: A casual fan 1% (14) 12% (151) 21% (261) 66% (810) 1237Film: Not a fan 2% (4) 3% (7) 7% (17) 88% (199) 227Television: An avid fan 5% (48) 17% (176) 22% (229) 56% (573) 1026Television: A casual fan 2% (16) 11% (112) 22% (223) 66% (677) 1028Television: Not a fan — (1) 7% (10) 13% (18) 80% (117) 146Music: An avid fan 4% (51) 15% (184) 22% (267) 58% (695) 1198Music: A casual fan 1% (10) 12% (112) 21% (195) 65% (591) 907Music: Not a fan 4% (4) 2% (2) 8% (8) 86% (82) 95Fashion: An avid fan 9% (30) 16% (56) 24% (83) 51% (173) 342Fashion: A casual fan 3% (23) 15% (125) 23% (187) 60% (497) 832Fashion: Not a fan 1% (12) 11% (116) 19% (200) 68% (698) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HR12_3: How much have you seen, read, or heard about the following upcoming streaming services?Quibi, an upcoming mobile-only streaming service launching on April 6, 2020





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Table HR12_3





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199

Table HR13_1

Table HR13_1: And based on what you know about the following streaming services how likely are you to purchase the following when they becomeavailable?HBO Max, WarnerMedia’s upcoming streaming service that will feature content fromWarner Bros., Turner and HBO

DemographicVery likely topurchase

Somewhatlikely topurchase

Not very likelyto purchase

Not likely at allto purchase




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Table HR13_1







Adults 5% (99) 11% (236) 15% (333) 42% (929) 27% (602) 2200Trump Job Approve 5% (44) 10% (97) 15% (140) 45% (430) 26% (249) 961Trump Job Disapprove 5% (51) 12% (134) 16% (184) 41% (468) 26% (293) 1130Trump Job Strongly Approve 6% (32) 7% (39) 14% (80) 46% (255) 27% (151) 557Trump Job Somewhat Approve 3% (12) 14% (58) 15% (60) 43% (175) 24% (99) 404Trump Job Somewhat Disapprove 3% (9) 14% (39) 19% (53) 41% (113) 23% (63) 277Trump Job Strongly Disapprove 5% (42) 11% (96) 15% (131) 42% (355) 27% (229) 853Favorable of Trump 5% (44) 9% (84) 15% (144) 45% (425) 26% (251) 948Unfavorable of Trump 5% (52) 13% (143) 15% (174) 42% (474) 25% (288) 1131Very Favorable of Trump 5% (32) 8% (47) 14% (82) 45% (262) 28% (161) 584Somewhat Favorable of Trump 3% (12) 10% (37) 17% (62) 45% (163) 25% (90) 364Somewhat Unfavorable of Trump 2% (5) 18% (40) 13% (29) 44% (96) 23% (50) 219Very Unfavorable of Trump 5% (47) 11% (103) 16% (145) 41% (378) 26% (238) 911#1 Issue: Economy 6% (36) 10% (67) 17% (110) 38% (244) 29% (182) 639#1 Issue: Security 3% (9) 11% (30) 17% (44) 47% (126) 22% (59) 268#1 Issue: Health Care 4% (21) 13% (66) 13% (67) 43% (220) 27% (140) 513#1 Issue: Medicare / Social Security 4% (11) 8% (24) 15% (43) 47% (139) 26% (78) 296#1 Issue: Women’s Issues 6% (6) 8% (8) 20% (21) 28% (30) 38% (41) 106#1 Issue: Education 13% (15) 15% (18) 13% (15) 35% (41) 24% (27) 116#1 Issue: Energy 1% (1) 14% (17) 13% (15) 44% (52) 28% (33) 118#1 Issue: Other — (0) 5% (7) 11% (16) 55% (79) 29% (42) 1442018 House Vote: Democrat 4% (32) 13% (104) 15% (113) 45% (351) 22% (173) 7732018 House Vote: Republican 5% (32) 9% (55) 15% (99) 48% (308) 23% (147) 6412018 House Vote: Someone else 3% (2) 9% (8) 18% (16) 30% (26) 40% (34) 852016 Vote: Hillary Clinton 5% (32) 14% (97) 15% (104) 44% (297) 22% (152) 6822016 Vote: Donald Trump 4% (31) 8% (60) 15% (108) 48% (341) 23% (166) 7062016 Vote: Other 3% (4) 8% (10) 21% (28) 36% (49) 33% (45) 1372016 Vote: Didn’t Vote 5% (32) 10% (69) 14% (92) 36% (239) 36% (238) 671


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Adults 5% (99) 11% (236) 15% (333) 42% (929) 27% (602) 2200Voted in 2014: Yes 4% (55) 11% (144) 15% (195) 47% (614) 23% (304) 1312Voted in 2014: No 5% (44) 10% (92) 16% (138) 36% (315) 34% (298) 8882012 Vote: Barack Obama 5% (44) 13% (112) 15% (124) 44% (368) 23% (198) 8462012 Vote: Mitt Romney 3% (15) 7% (33) 15% (74) 54% (264) 21% (103) 4892012 Vote: Other 2% (2) 5% (4) 20% (16) 50% (38) 23% (18) 772012 Vote: Didn’t Vote 5% (38) 11% (87) 15% (119) 33% (255) 36% (282) 7814-Region: Northeast 4% (16) 14% (55) 13% (52) 39% (152) 30% (119) 3944-Region: Midwest 2% (11) 11% (53) 14% (63) 50% (233) 22% (103) 4624-Region: South 5% (37) 9% (76) 17% (143) 41% (341) 28% (227) 8244-Region: West 7% (35) 10% (52) 14% (75) 39% (204) 30% (154) 520Watch TV: Every day 7% (76) 13% (145) 15% (173) 42% (472) 23% (262) 1127Watch TV: Several times per week 3% (17) 10% (50) 18% (88) 43% (210) 25% (123) 488Watch TV: About once per week 1% (1) 11% (17) 12% (18) 42% (62) 34% (50) 149Watch TV: Several times per month 1% (1) 9% (9) 27% (29) 29% (31) 34% (36) 106Watch TV: About once per month 2% (2) 4% (3) 10% (8) 40% (31) 44% (34) 76Watch TV: Less often than once per month 1% (1) 7% (6) 12% (10) 54% (44) 26% (21) 82Watch TV: Never 1% (2) 3% (6) 5% (8) 46% (80) 44% (77) 172Watch Movies: Every day 14% (67) 16% (75) 16% (72) 26% (119) 28% (127) 461Watch Movies: Several times per week 4% (22) 15% (87) 15% (89) 42% (242) 24% (141) 581Watch Movies: About once per week 2% (6) 6% (23) 21% (74) 49% (176) 23% (82) 361Watch Movies: Several times per month 1% (2) 11% (24) 17% (40) 43% (98) 29% (66) 229Watch Movies: About once per month — (1) 5% (11) 18% (36) 50% (101) 27% (54) 204Watch Movies: Less often than once per month — (1) 7% (11) 8% (13) 55% (94) 30% (52) 171Watch Movies: Never 1% (2) 2% (4) 5% (9) 51% (99) 42% (80) 194



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Table HR13_1









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Table HR13_2: And based on what you know about the following streaming services how likely are you to purchase the following when they becomeavailable?Peacock, NBCUniversal’s upcoming streaming service that will feature new and original content






Adults 4% (80) 6% (141) 15% (332) 45% (980) 30% (667) 2200Gender: Male 5% (54) 6% (64) 17% (178) 46% (491) 26% (275) 1062Gender: Female 2% (26) 7% (77) 14% (154) 43% (489) 35% (393) 1138Age: 18-29 7% (34) 6% (28) 16% (80) 33% (160) 38% (184) 485Age: 30-44 6% (30) 9% (48) 19% (103) 34% (180) 32% (168) 528Age: 45-54 2% (8) 10% (32) 14% (47) 48% (160) 26% (86) 333Age: 55-64 2% (8) 4% (17) 15% (61) 50% (208) 30% (124) 417Age: 65+ — (1) 4% (16) 10% (42) 62% (272) 24% (105) 436Generation Z: 18-22 5% (14) 5% (14) 17% (43) 31% (77) 42% (105) 253Millennial: Age 23-38 6% (33) 8% (47) 18% (101) 36% (198) 32% (177) 556Generation X: Age 39-54 5% (24) 9% (47) 16% (86) 42% (224) 29% (155) 537Boomers: Age 55-73 1% (8) 4% (29) 13% (94) 54% (401) 28% (207) 739PID: Dem (no lean) 5% (40) 7% (60) 15% (125) 43% (352) 30% (249) 825PID: Ind (no lean) 2% (15) 5% (34) 16% (111) 45% (318) 32% (228) 706PID: Rep (no lean) 4% (25) 7% (47) 14% (96) 46% (310) 28% (190) 669PID/Gender: DemMen 6% (24) 9% (32) 18% (66) 40% (146) 27% (99) 366PID/Gender: DemWomen 4% (16) 6% (28) 13% (60) 45% (206) 33% (150) 460PID/Gender: Ind Men 3% (11) 4% (15) 17% (57) 52% (176) 23% (79) 339PID/Gender: Ind Women 1% (3) 5% (19) 15% (53) 39% (142) 41% (149) 367PID/Gender: Rep Men 5% (19) 5% (17) 15% (55) 47% (169) 27% (97) 357PID/Gender: Rep Women 2% (6) 10% (30) 13% (41) 45% (141) 30% (94) 312Ideo: Liberal (1-3) 6% (38) 9% (55) 17% (103) 40% (248) 28% (173) 618Ideo: Moderate (4) 2% (13) 8% (45) 14% (84) 48% (281) 28% (161) 584Ideo: Conservative (5-7) 3% (24) 5% (33) 15% (109) 51% (366) 26% (191) 722Educ: < College 4% (55) 6% (86) 15% (225) 42% (641) 33% (505) 1512Educ: Bachelors degree 3% (14) 7% (33) 15% (65) 51% (229) 23% (104) 444Educ: Post-grad 5% (12) 9% (22) 17% (42) 45% (110) 24% (58) 244



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Table HR13_2









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Table HR13_2







Adults 4% (80) 6% (141) 15% (332) 45% (980) 30% (667) 2200Voted in 2014: Yes 3% (46) 7% (92) 15% (190) 49% (648) 26% (336) 1312Voted in 2014: No 4% (34) 6% (49) 16% (141) 37% (332) 37% (331) 8882012 Vote: Barack Obama 4% (37) 7% (63) 16% (131) 46% (388) 27% (226) 8462012 Vote: Mitt Romney 2% (12) 5% (27) 14% (67) 55% (269) 23% (114) 4892012 Vote: Other 2% (2) 5% (4) 18% (13) 51% (39) 25% (19) 772012 Vote: Didn’t Vote 4% (29) 6% (44) 15% (119) 36% (282) 39% (307) 7814-Region: Northeast 4% (17) 6% (24) 15% (60) 42% (167) 32% (125) 3944-Region: Midwest 2% (11) 6% (27) 13% (61) 53% (247) 25% (117) 4624-Region: South 3% (27) 8% (64) 17% (139) 42% (347) 30% (248) 8244-Region: West 5% (26) 5% (26) 14% (72) 42% (218) 34% (178) 520Watch TV: Every day 6% (65) 7% (79) 17% (196) 43% (484) 27% (303) 1127Watch TV: Several times per week 2% (9) 6% (31) 13% (65) 51% (247) 28% (136) 488Watch TV: About once per week 3% (4) 9% (14) 10% (15) 39% (57) 39% (58) 149Watch TV: Several times per month 1% (1) 8% (8) 26% (28) 32% (34) 33% (35) 106Watch TV: About once per month 2% (2) 2% (2) 12% (9) 51% (39) 33% (25) 76Watch TV: Less often than once per month — (0) 5% (4) 14% (11) 54% (44) 26% (21) 82Watch TV: Never — (0) 2% (3) 4% (7) 43% (75) 51% (88) 172Watch Movies: Every day 10% (47) 10% (47) 17% (77) 32% (146) 31% (144) 461Watch Movies: Several times per week 4% (21) 7% (42) 17% (98) 45% (264) 27% (156) 581Watch Movies: About once per week 2% (7) 6% (21) 17% (60) 48% (173) 28% (100) 361Watch Movies: Several times per month 2% (4) 6% (14) 16% (37) 47% (108) 29% (67) 229Watch Movies: About once per month — (1) 4% (9) 17% (36) 49% (99) 29% (60) 204Watch Movies: Less often than once per month — (0) 4% (6) 10% (17) 54% (93) 32% (55) 171Watch Movies: Never — (1) 1% (2) 4% (7) 51% (98) 44% (86) 194


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Table HR13_3

Table HR13_3: And based on what you know about the following streaming services how likely are you to purchase the following when they becomeavailable?Quibi, an upcoming mobile-only streaming service launching on April 6, 2020






Adults 3% (62) 7% (162) 14% (311) 45% (1000) 30% (664) 2200Gender: Male 3% (33) 8% (80) 15% (157) 48% (512) 26% (279) 1062Gender: Female 3% (29) 7% (82) 14% (154) 43% (488) 34% (385) 1138Age: 18-29 6% (28) 10% (48) 19% (92) 32% (157) 33% (160) 485Age: 30-44 4% (22) 9% (49) 17% (91) 37% (194) 33% (172) 528Age: 45-54 2% (7) 11% (36) 12% (41) 44% (148) 30% (100) 333Age: 55-64 1% (3) 5% (19) 12% (49) 52% (219) 31% (127) 417Age: 65+ — (2) 2% (10) 9% (39) 65% (282) 24% (104) 436Generation Z: 18-22 6% (14) 10% (25) 18% (46) 32% (80) 35% (87) 253Millennial: Age 23-38 4% (22) 11% (60) 19% (103) 36% (200) 31% (171) 556Generation X: Age 39-54 4% (21) 9% (49) 14% (74) 41% (219) 32% (174) 537Boomers: Age 55-73 1% (5) 4% (28) 10% (77) 57% (422) 28% (207) 739PID: Dem (no lean) 4% (34) 8% (67) 15% (122) 43% (354) 30% (248) 825PID: Ind (no lean) 2% (15) 5% (37) 15% (104) 46% (324) 32% (227) 706PID: Rep (no lean) 2% (14) 9% (58) 13% (85) 48% (323) 28% (189) 669PID/Gender: DemMen 4% (16) 10% (35) 15% (54) 42% (153) 30% (108) 366PID/Gender: DemWomen 4% (18) 7% (33) 15% (69) 44% (200) 31% (140) 460PID/Gender: Ind Men 3% (9) 5% (17) 17% (57) 52% (175) 24% (82) 339PID/Gender: Ind Women 2% (6) 5% (20) 13% (47) 41% (149) 40% (145) 367PID/Gender: Rep Men 2% (8) 8% (29) 13% (47) 52% (184) 25% (90) 357PID/Gender: Rep Women 2% (6) 9% (29) 12% (38) 44% (139) 32% (99) 312Ideo: Liberal (1-3) 3% (21) 11% (67) 16% (98) 41% (254) 29% (178) 618Ideo: Moderate (4) 2% (12) 7% (40) 14% (83) 48% (282) 29% (167) 584Ideo: Conservative (5-7) 3% (20) 5% (37) 13% (97) 53% (385) 25% (184) 722Educ: < College 3% (46) 7% (110) 14% (213) 42% (642) 33% (501) 1512Educ: Bachelors degree 2% (7) 8% (36) 13% (59) 53% (236) 24% (105) 444Educ: Post-grad 4% (9) 7% (16) 16% (39) 50% (122) 24% (58) 244


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Adults 3% (62) 7% (162) 14% (311) 45% (1000) 30% (664) 2200Voted in 2014: Yes 3% (33) 6% (82) 13% (168) 50% (660) 28% (368) 1312Voted in 2014: No 3% (28) 9% (80) 16% (143) 38% (340) 33% (296) 8882012 Vote: Barack Obama 3% (27) 7% (62) 14% (120) 46% (391) 29% (246) 8462012 Vote: Mitt Romney 1% (3) 5% (26) 11% (54) 58% (285) 25% (120) 4892012 Vote: Other 1% (0) 6% (4) 15% (12) 53% (40) 26% (20) 772012 Vote: Didn’t Vote 4% (31) 8% (66) 16% (125) 36% (281) 36% (278) 7814-Region: Northeast 3% (10) 6% (22) 14% (56) 43% (168) 35% (138) 3944-Region: Midwest 2% (10) 6% (27) 14% (64) 53% (243) 26% (119) 4624-Region: South 3% (26) 9% (70) 15% (128) 44% (360) 29% (240) 8244-Region: West 3% (15) 8% (43) 12% (64) 44% (230) 32% (168) 520Watch TV: Every day 4% (47) 8% (90) 16% (177) 45% (512) 27% (301) 1127Watch TV: Several times per week 2% (8) 6% (27) 13% (65) 49% (239) 30% (148) 488Watch TV: About once per week 1% (2) 8% (12) 12% (18) 43% (64) 35% (52) 149Watch TV: Several times per month 3% (3) 7% (7) 20% (22) 38% (41) 32% (34) 106Watch TV: About once per month 1% (1) 24% (19) 11% (8) 35% (27) 29% (22) 76Watch TV: Less often than once per month 1% (1) 7% (6) 15% (12) 47% (39) 29% (24) 82Watch TV: Never — (1) 1% (1) 5% (9) 46% (79) 48% (83) 172Watch Movies: Every day 9% (40) 14% (66) 15% (70) 31% (143) 31% (141) 461Watch Movies: Several times per week 2% (12) 7% (41) 15% (88) 46% (267) 30% (173) 581Watch Movies: About once per week 1% (5) 7% (24) 15% (55) 51% (186) 25% (91) 361Watch Movies: Several times per month 1% (2) 7% (15) 18% (40) 47% (108) 28% (63) 229Watch Movies: About once per month 1% (1) 4% (9) 14% (28) 52% (105) 29% (60) 204Watch Movies: Less often than once per month — (1) 2% (3) 12% (20) 54% (92) 32% (56) 171Watch Movies: Never — (1) 2% (4) 5% (9) 51% (99) 42% (81) 194



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Table HR13_3







Adults 3% (62) 7% (162) 14% (311) 45% (1000) 30% (664) 2200Watch Sporting Events: Every day 12% (19) 12% (18) 17% (26) 35% (53) 24% (37) 152Watch Sporting Events: Several times per week 4% (12) 10% (29) 18% (53) 46% (133) 22% (63) 290Watch Sporting Events: About once per week 4% (9) 7% (16) 19% (47) 47% (114) 24% (59) 245Watch Sporting Events: Several times per month 2% (5) 8% (15) 14% (28) 47% (92) 28% (55) 195Watch Sporting Events: About once per month 3% (4) 6% (9) 15% (23) 51% (77) 25% (37) 150Watch Sporting Events: Less often than once per month 1% (3) 10% (36) 13% (48) 46% (172) 30% (113) 371Watch Sporting Events: Never 1% (10) 5% (40) 11% (87) 45% (360) 38% (300) 797Cable TV: Currently subscribe 3% (35) 8% (82) 14% (143) 45% (459) 30% (311) 1031Cable TV: Subscribed in past 2% (13) 7% (57) 16% (121) 48% (366) 28% (213) 771Cable TV: Never subscribed 3% (13) 6% (24) 12% (47) 44% (175) 35% (140) 398Satellite TV: Currently subscribe 3% (15) 7% (32) 13% (61) 49% (229) 28% (133) 470Satellite TV: Subscribed in past 3% (20) 9% (62) 16% (106) 42% (272) 30% (196) 656Satellite TV: Never subscribed 3% (27) 6% (68) 13% (143) 46% (499) 31% (335) 1074Streaming Services: Currently subscribe 3% (44) 8% (105) 17% (221) 43% (567) 29% (379) 1316Streaming Services: Subscribed in past 4% (8) 15% (34) 16% (36) 32% (74) 34% (79) 232Streaming Services: Never subscribed 1% (9) 4% (23) 8% (54) 55% (360) 32% (206) 652Film: An avid fan 7% (50) 12% (87) 18% (131) 37% (274) 26% (194) 736Film: A casual fan 1% (12) 5% (65) 13% (162) 49% (610) 31% (389) 1237Film: Not a fan — (1) 5% (11) 8% (18) 51% (117) 36% (81) 227Television: An avid fan 5% (48) 8% (79) 17% (178) 44% (455) 26% (265) 1026Television: A casual fan 1% (13) 7% (70) 12% (119) 47% (480) 34% (346) 1028Television: Not a fan 1% (1) 9% (13) 9% (14) 44% (65) 36% (53) 146Music: An avid fan 5% (56) 9% (103) 16% (187) 41% (494) 30% (359) 1198Music: A casual fan — (5) 6% (55) 12% (113) 52% (470) 29% (264) 907Music: Not a fan 2% (2) 5% (4) 12% (11) 39% (37) 43% (41) 95Fashion: An avid fan 12% (40) 13% (44) 16% (56) 30% (102) 29% (99) 342Fashion: A casual fan 2% (17) 9% (73) 16% (136) 42% (350) 31% (256) 832Fashion: Not a fan — (5) 4% (45) 12% (119) 53% (548) 30% (308) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HRdem1_1: How often do you watch or stream the following?TV shows

DemographicWatch TV:Every day

Watch TV:Severaltimes perweek

Watch TV:About onceper week

Watch TV:Severaltimes permonth

Watch TV:About onceper month

Watch TV:Less oftenthan onceper month

Watch TV:Never Total N

Adults 51%(1127) 22% (488) 7% (149) 5% (106) 3% (76) 4% (82) 8% (172) 2200Gender: Male 51% (543) 22% (236) 7% (77) 5% (48) 4% (45) 3% (30) 8% (83) 1062Gender: Female 51% (584) 22% (252) 6% (72) 5% (58) 3% (32) 5% (52) 8% (89) 1138Age: 18-29 47% (227) 23% (110) 9% (46) 5% (27) 6% (30) 3% (15) 6% (31) 485Age: 30-44 48% (256) 26% (136) 7% (35) 5% (28) 3% (17) 4% (21) 7% (36) 528Age: 45-54 54% (180) 22% (73) 6% (19) 4% (13) 3% (9) 3% (11) 9% (29) 333Age: 55-64 55% (228) 22% (92) 5% (23) 5% (22) 2% (8) 5% (23) 5% (23) 417Age: 65+ 54% (236) 18% (77) 6% (27) 4% (17) 3% (13) 3% (12) 12% (55) 436Generation Z: 18-22 44% (111) 23% (57) 11% (27) 5% (14) 8% (19) 3% (9) 7% (17) 253Millennial: Age 23-38 49% (275) 25% (140) 7% (41) 6% (31) 4% (23) 3% (17) 6% (31) 556Generation X: Age 39-54 52% (278) 23% (122) 6% (32) 4% (23) 2% (13) 4% (22) 9% (47) 537Boomers: Age 55-73 55% (409) 20% (151) 6% (44) 4% (32) 2% (18) 4% (29) 8% (56) 739PID: Dem (no lean) 53% (436) 21% (176) 6% (53) 6% (46) 4% (35) 3% (22) 7% (58) 825PID: Ind (no lean) 49% (348) 23% (164) 8% (55) 5% (37) 3% (20) 5% (33) 7% (49) 706PID: Rep (no lean) 51% (343) 22% (147) 6% (42) 4% (23) 3% (22) 4% (27) 10% (65) 669PID/Gender: DemMen 54% (199) 20% (73) 7% (26) 5% (20) 5% (18) 2% (9) 6% (20) 366PID/Gender: DemWomen 52% (237) 23% (104) 6% (26) 6% (26) 4% (17) 3% (13) 8% (38) 460PID/Gender: Ind Men 47% (161) 26% (89) 8% (26) 6% (20) 3% (11) 3% (9) 7% (23) 339PID/Gender: Ind Women 51% (188) 21% (76) 8% (28) 5% (17) 2% (8) 6% (23) 7% (26) 367PID/Gender: Rep Men 51% (184) 21% (74) 7% (24) 2% (8) 4% (15) 3% (12) 11% (40) 357PID/Gender: Rep Women 51% (159) 23% (73) 6% (17) 5% (15) 2% (7) 5% (16) 8% (25) 312Ideo: Liberal (1-3) 57% (354) 19% (118) 6% (37) 5% (31) 5% (34) 3% (17) 4% (28) 618Ideo: Moderate (4) 52% (302) 25% (146) 7% (38) 6% (37) 3% (16) 3% (18) 5% (26) 584Ideo: Conservative (5-7) 50% (359) 24% (176) 7% (50) 3% (22) 2% (15) 4% (27) 10% (74) 722Educ: < College 51% (771) 21% (317) 7% (103) 5% (71) 4% (61) 4% (60) 9% (129) 1512Educ: Bachelors degree 53% (233) 24% (107) 7% (30) 5% (23) 2% (9) 3% (15) 6% (26) 444Educ: Post-grad 51% (124) 26% (63) 6% (16) 5% (12) 3% (6) 2% (6) 7% (18) 244



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Adults 51%(1127) 22% (488) 7% (149) 5% (106) 3% (76) 4% (82) 8% (172) 2200Income: Under 50k 51% (593) 20% (236) 7% (81) 5% (64) 4% (48) 4% (47) 9% (103) 1171Income: 50k-100k 54% (388) 22% (160) 6% (42) 4% (26) 3% (22) 4% (27) 7% (50) 716Income: 100k+ 47% (147) 29% (92) 8% (25) 5% (16) 2% (6) 2% (7) 6% (19) 313Ethnicity: White 53% (914) 22% (375) 6% (109) 4% (74) 3% (49) 3% (56) 8% (146) 1722Ethnicity: Hispanic 45% (159) 25% (87) 10% (36) 7% (25) 3% (9) 5% (16) 5% (18) 349Ethnicity: Afr. Am. 53% (145) 20% (54) 6% (17) 5% (14) 6% (17) 4% (11) 6% (15) 274Ethnicity: Other 33% (68) 29% (58) 11% (22) 9% (18) 5% (11) 7% (15) 6% (12) 204All Christian 52% (517) 22% (218) 7% (68) 4% (40) 2% (24) 4% (41) 8% (83) 991All Non-Christian 57% (56) 23% (23) 6% (6) 4% (4) 2% (2) — (0) 8% (8) 97Atheist 45% (53) 26% (31) 8% (10) 8% (10) 5% (6) 1% (1) 7% (8) 119Agnostic/Nothing in particular 50% (501) 22% (216) 7% (65) 5% (53) 5% (45) 4% (39) 7% (73) 993Religious Non-Protestant/Catholic 49% (58) 27% (32) 9% (11) 6% (7) 1% (2) — (0) 7% (9) 119Evangelical 52% (272) 25% (129) 4% (22) 4% (20) 2% (13) 5% (27) 8% (42) 524Non-Evangelical 53% (436) 20% (165) 8% (61) 4% (33) 3% (28) 4% (29) 8% (64) 815Community: Urban 51% (296) 23% (137) 7% (41) 5% (30) 4% (22) 4% (26) 6% (33) 585Community: Suburban 52% (512) 23% (222) 7% (70) 4% (41) 3% (32) 3% (29) 8% (76) 982Community: Rural 50% (319) 20% (128) 6% (38) 6% (36) 4% (23) 4% (26) 10% (63) 633Employ: Private Sector 49% (324) 26% (171) 9% (58) 4% (29) 3% (17) 3% (22) 5% (35) 656Employ: Government 48% (61) 24% (31) 5% (6) 2% (3) 7% (9) 7% (9) 6% (8) 127Employ: Self-Employed 45% (95) 23% (48) 5% (9) 7% (14) 7% (15) 6% (12) 8% (16) 209Employ: Homemaker 49% (58) 30% (35) 3% (3) 11% (13) 2% (2) 2% (2) 4% (4) 118Employ: Retired 58% (295) 16% (83) 5% (24) 3% (15) 3% (14) 3% (16) 11% (58) 505Employ: Unemployed 51% (142) 18% (51) 10% (29) 4% (11) 1% (3) 4% (12) 11% (30) 279Employ: Other 50% (95) 23% (43) 4% (8) 7% (12) 4% (8) 3% (6) 8% (15) 188Military HH: Yes 53% (226) 22% (94) 8% (34) 3% (14) 2% (7) 3% (12) 9% (38) 426Military HH: No 51% (901) 22% (394) 6% (114) 5% (92) 4% (69) 4% (70) 8% (134) 1774RD/WT: Right Direction 49% (409) 23% (192) 8% (63) 4% (34) 3% (24) 5% (39) 9% (74) 834RD/WT: Wrong Track 53% (718) 22% (296) 6% (85) 5% (72) 4% (53) 3% (43) 7% (98) 1366


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Adults 51%(1127) 22% (488) 7% (149) 5% (106) 3% (76) 4% (82) 8% (172) 2200Trump Job Approve 51% (491) 23% (224) 7% (66) 3% (32) 3% (33) 4% (39) 8% (76) 961Trump Job Disapprove 53% (604) 21% (241) 6% (73) 6% (64) 3% (39) 3% (34) 7% (76) 1130Trump Job Strongly Approve 50% (279) 22% (122) 7% (41) 3% (17) 3% (16) 5% (27) 10% (55) 557Trump Job Somewhat Approve 52% (212) 25% (102) 6% (25) 4% (15) 4% (17) 3% (12) 5% (21) 404Trump Job Somewhat Disapprove 47% (131) 24% (65) 7% (20) 8% (21) 4% (11) 3% (9) 7% (20) 277Trump Job Strongly Disapprove 55% (473) 21% (176) 6% (53) 5% (43) 3% (27) 3% (25) 7% (56) 853Favorable of Trump 50% (477) 23% (220) 7% (66) 4% (36) 3% (31) 4% (39) 8% (79) 948Unfavorable of Trump 54% (607) 21% (241) 6% (73) 5% (61) 4% (42) 3% (36) 6% (71) 1131Very Favorable of Trump 50% (291) 22% (127) 7% (42) 3% (20) 3% (18) 4% (24) 11% (62) 584Somewhat Favorable of Trump 51% (186) 25% (92) 7% (24) 4% (16) 4% (13) 4% (15) 5% (17) 364Somewhat Unfavorable of Trump 51% (112) 25% (55) 5% (11) 4% (9) 4% (8) 4% (8) 7% (16) 219Very Unfavorable of Trump 54% (495) 20% (186) 7% (62) 6% (52) 4% (34) 3% (28) 6% (55) 911#1 Issue: Economy 51% (326) 25% (162) 6% (40) 5% (33) 3% (19) 4% (24) 5% (34) 639#1 Issue: Security 48% (129) 24% (65) 7% (19) 5% (13) 4% (11) 3% (9) 8% (21) 268#1 Issue: Health Care 51% (262) 23% (119) 8% (41) 3% (17) 3% (15) 4% (21) 7% (38) 513#1 Issue: Medicare / Social Security 61% (180) 13% (39) 4% (12) 5% (14) 2% (5) 3% (9) 12% (36) 296#1 Issue: Women’s Issues 44% (47) 25% (27) 8% (9) 7% (7) 6% (7) 2% (2) 7% (8) 106#1 Issue: Education 47% (54) 21% (24) 5% (5) 8% (9) 6% (7) 2% (2) 12% (14) 116#1 Issue: Energy 52% (61) 14% (16) 11% (12) 6% (7) 7% (8) 5% (5) 6% (7) 118#1 Issue: Other 47% (67) 24% (35) 6% (9) 4% (6) 4% (5) 6% (8) 10% (14) 1442018 House Vote: Democrat 56% (430) 21% (160) 7% (57) 5% (38) 3% (27) 3% (21) 5% (40) 7732018 House Vote: Republican 53% (337) 23% (148) 7% (43) 4% (25) 3% (16) 3% (21) 8% (51) 6412018 House Vote: Someone else 47% (40) 25% (21) 4% (3) 4% (4) 3% (2) 6% (5) 11% (9) 852016 Vote: Hillary Clinton 55% (373) 20% (140) 8% (53) 5% (36) 4% (27) 3% (18) 5% (36) 6822016 Vote: Donald Trump 53% (372) 24% (167) 6% (43) 3% (23) 2% (17) 4% (29) 8% (55) 7062016 Vote: Other 50% (68) 23% (31) 8% (11) 7% (10) 5% (6) 2% (3) 5% (7) 1372016 Vote: Didn’t Vote 46% (311) 22% (150) 6% (41) 6% (38) 4% (25) 5% (31) 11% (74) 671



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Adults 51%(1127) 22% (488) 7% (149) 5% (106) 3% (76) 4% (82) 8% (172) 2200Voted in 2014: Yes 54% (702) 23% (301) 6% (83) 4% (58) 3% (37) 3% (42) 7% (88) 1312Voted in 2014: No 48% (425) 21% (187) 7% (65) 5% (48) 4% (39) 4% (39) 9% (84) 8882012 Vote: Barack Obama 56% (476) 22% (184) 6% (53) 5% (42) 2% (20) 3% (26) 5% (45) 8462012 Vote: Mitt Romney 54% (262) 23% (113) 6% (28) 4% (18) 1% (7) 4% (20) 8% (41) 4892012 Vote: Other 43% (33) 25% (19) 10% (8) 4% (3) 4% (3) 1% (1) 13% (10) 772012 Vote: Didn’t Vote 45% (354) 22% (168) 8% (60) 5% (42) 6% (46) 4% (35) 10% (76) 7814-Region: Northeast 57% (224) 19% (76) 8% (30) 3% (11) 3% (10) 4% (15) 7% (28) 3944-Region: Midwest 52% (238) 23% (107) 6% (26) 5% (22) 3% (15) 4% (19) 8% (35) 4624-Region: South 50% (415) 22% (184) 7% (55) 5% (41) 4% (34) 4% (29) 8% (66) 8244-Region: West 48% (250) 23% (121) 7% (38) 6% (32) 3% (17) 4% (19) 8% (43) 520Watch TV: Every day 100%(1127) — (0) — (0) — (0) — (0) — (0) — (0) 1127Watch TV: Several times per week — (0) 100% (488) — (0) — (0) — (0) — (0) — (0) 488Watch TV: About once per week — (0) — (0) 100% (149) — (0) — (0) — (0) — (0) 149Watch TV: Several times per month — (0) — (0) — (0) 100% (106) — (0) — (0) — (0) 106Watch TV: About once per month — (0) — (0) — (0) — (0) 100% (76) — (0) — (0) 76Watch TV: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (82) — (0) 82Watch TV: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (172) 172Watch Movies: Every day 82% (377) 11% (52) 3% (13) 1% (5) 1% (4) — (1) 2% (9) 461Watch Movies: Several times per week 53% (309) 34% (195) 6% (37) 2% (12) 1% (7) 2% (10) 2% (10) 581Watch Movies: About once per week 49% (177) 28% (102) 13% (47) 4% (16) 2% (9) 1% (3) 2% (8) 361Watch Movies: Several times per month 38% (87) 27% (61) 7% (15) 18% (41) 4% (10) 3% (6) 4% (9) 229Watch Movies: About once per month 41% (84) 17% (35) 9% (19) 10% (20) 14% (28) 6% (13) 3% (5) 204Watch Movies: Less often than once per month 36% (62) 18% (31) 7% (13) 5% (9) 4% (7) 23% (40) 6% (10) 171Watch Movies: Never 16% (31) 6% (11) 3% (6) 2% (4) 6% (11) 4% (8) 63% (121) 194


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Adults 51%(1127) 22% (488) 7% (149) 5% (106) 3% (76) 4% (82) 8% (172) 2200Watch Sporting Events: Every day 76% (116) 19% (29) 4% (7) — (0) — (0) — (0) — (1) 152Watch Sporting Events: Several times per week 62% (180) 29% (84) 7% (20) — (1) 1% (3) — (1) — (1) 290Watch Sporting Events: About once per week 58% (141) 30% (74) 8% (21) 1% (3) 1% (2) 1% (4) — (0) 245Watch Sporting Events: Several times per month 58% (114) 21% (41) 3% (7) 9% (18) 4% (9) — (0) 3% (6) 195Watch Sporting Events: About once per month 51% (77) 24% (36) 8% (12) 8% (12) 5% (7) 3% (4) 2% (3) 150Watch Sporting Events: Less often than once per month 48% (178) 20% (73) 11% (39) 7% (25) 6% (21) 7% (27) 2% (9) 371Watch Sporting Events: Never 40% (322) 19% (151) 5% (44) 6% (47) 4% (35) 6% (46) 19% (153) 797Cable TV: Currently subscribe 56% (581) 21% (218) 7% (72) 3% (35) 3% (29) 2% (25) 7% (71) 1031Cable TV: Subscribed in past 50% (382) 25% (194) 7% (54) 6% (44) 4% (29) 3% (26) 5% (41) 771Cable TV: Never subscribed 41% (165) 19% (75) 6% (22) 7% (27) 5% (18) 8% (31) 15% (60) 398Satellite TV: Currently subscribe 54% (254) 20% (96) 6% (29) 6% (27) 2% (11) 3% (16) 8% (38) 470Satellite TV: Subscribed in past 50% (330) 25% (165) 7% (43) 4% (28) 5% (33) 3% (22) 5% (35) 656Satellite TV: Never subscribed 51% (543) 21% (227) 7% (77) 5% (51) 3% (33) 4% (44) 9% (100) 1074Streaming Services: Currently subscribe 55% (718) 25% (333) 7% (96) 5% (64) 3% (38) 2% (25) 3% (43) 1316Streaming Services: Subscribed in past 40% (92) 19% (44) 6% (14) 7% (16) 13% (30) 9% (20) 7% (16) 232Streaming Services: Never subscribed 49% (317) 17% (111) 6% (39) 4% (26) 1% (8) 6% (37) 17% (113) 652Film: An avid fan 64% (468) 21% (154) 5% (40) 4% (28) 1% (11) 2% (15) 3% (20) 736Film: A casual fan 47% (586) 24% (295) 8% (96) 6% (73) 4% (51) 4% (49) 7% (88) 1237Film: Not a fan 32% (74) 17% (39) 6% (14) 2% (5) 6% (15) 8% (18) 28% (64) 227Television: An avid fan 70% (714) 16% (163) 4% (45) 3% (31) 1% (8) 2% (17) 5% (47) 1026Television: A casual fan 38% (395) 30% (306) 9% (91) 6% (64) 5% (53) 4% (41) 8% (78) 1028Television: Not a fan 12% (18) 13% (18) 9% (13) 7% (11) 10% (15) 16% (23) 32% (47) 146Music: An avid fan 55% (656) 21% (255) 7% (84) 4% (50) 4% (52) 3% (33) 6% (68) 1198Music: A casual fan 48% (434) 24% (219) 6% (58) 6% (54) 2% (22) 4% (38) 9% (80) 907Music: Not a fan 39% (37) 14% (14) 7% (7) 1% (1) 2% (2) 10% (10) 25% (24) 95Fashion: An avid fan 57% (196) 23% (78) 5% (18) 3% (10) 5% (17) 5% (17) 2% (7) 342Fashion: A casual fan 54% (451) 20% (165) 7% (56) 7% (58) 2% (18) 3% (29) 6% (54) 832Fashion: Not a fan 47% (480) 24% (245) 7% (75) 4% (38) 4% (41) 3% (36) 11% (111) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HRdem1_2

Table HRdem1_2: How often do you watch or stream the following?Movies

Demographic

WatchMovies:Every day

WatchMovies:Severaltimes perweek

WatchMovies:

About onceper week

WatchMovies:Severaltimes permonth

WatchMovies:

About onceper month

WatchMovies: Lessoften thanonce permonth

WatchMovies:Never Total N

Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 2200Gender: Male 23% (245) 30% (317) 16% (167) 9% (99) 8% (82) 6% (68) 8% (83) 1062Gender: Female 19% (216) 23% (263) 17% (194) 11% (130) 11% (121) 9% (103) 10% (110) 1138Age: 18-29 25% (120) 27% (131) 17% (85) 10% (50) 10% (50) 5% (23) 5% (26) 485Age: 30-44 31% (163) 24% (128) 15% (79) 9% (50) 8% (44) 7% (38) 5% (27) 528Age: 45-54 25% (85) 27% (89) 15% (49) 10% (33) 6% (21) 7% (22) 10% (34) 333Age: 55-64 12% (50) 27% (111) 17% (73) 14% (58) 10% (40) 12% (49) 9% (36) 417Age: 65+ 10% (43) 28% (121) 17% (75) 9% (39) 11% (48) 9% (40) 16% (71) 436Generation Z: 18-22 25% (64) 20% (51) 22% (55) 11% (27) 12% (31) 4% (11) 6% (14) 253Millennial: Age 23-38 28% (158) 29% (162) 14% (78) 9% (50) 9% (50) 6% (33) 5% (25) 556Generation X: Age 39-54 27% (146) 25% (136) 15% (79) 10% (55) 6% (34) 7% (38) 9% (48) 537Boomers: Age 55-73 12% (86) 27% (198) 18% (134) 12% (89) 10% (76) 10% (77) 11% (79) 739PID: Dem (no lean) 21% (171) 28% (229) 16% (135) 11% (94) 10% (82) 7% (57) 7% (58) 825PID: Ind (no lean) 21% (149) 28% (200) 16% (111) 10% (71) 9% (62) 8% (53) 8% (59) 706PID: Rep (no lean) 21% (140) 23% (152) 17% (115) 10% (64) 9% (60) 9% (61) 11% (76) 669PID/Gender: DemMen 23% (85) 33% (120) 15% (56) 9% (35) 9% (32) 6% (21) 5% (17) 366PID/Gender: DemWomen 19% (86) 24% (109) 17% (79) 13% (59) 11% (50) 8% (36) 9% (41) 460PID/Gender: Ind Men 22% (76) 31% (105) 17% (56) 11% (37) 7% (24) 5% (18) 7% (24) 339PID/Gender: Ind Women 20% (74) 26% (95) 15% (55) 9% (34) 10% (38) 10% (35) 10% (36) 367PID/Gender: Rep Men 23% (84) 26% (93) 15% (55) 8% (28) 7% (27) 8% (29) 12% (42) 357PID/Gender: Rep Women 18% (56) 19% (59) 19% (60) 12% (36) 11% (34) 10% (32) 11% (34) 312Ideo: Liberal (1-3) 21% (132) 26% (159) 16% (101) 11% (68) 11% (68) 8% (51) 6% (39) 618Ideo: Moderate (4) 20% (118) 30% (174) 15% (85) 13% (76) 9% (51) 7% (38) 7% (43) 584Ideo: Conservative (5-7) 19% (141) 26% (187) 18% (130) 9% (65) 8% (61) 9% (65) 10% (74) 722Educ: < College 23% (350) 25% (378) 15% (228) 10% (146) 10% (150) 8% (119) 9% (140) 1512Educ: Bachelors degree 17% (76) 29% (130) 21% (92) 11% (49) 7% (30) 8% (36) 7% (31) 444Educ: Post-grad 14% (34) 30% (73) 17% (42) 14% (34) 10% (23) 7% (17) 9% (22) 244


220



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 2200Income: Under 50k 24% (278) 25% (298) 15% (180) 9% (108) 9% (108) 7% (85) 10% (115) 1171Income: 50k-100k 18% (126) 27% (194) 17% (119) 11% (81) 9% (66) 10% (71) 8% (58) 716Income: 100k+ 18% (56) 28% (88) 20% (62) 13% (40) 10% (30) 5% (15) 7% (21) 313Ethnicity: White 18% (316) 27% (471) 17% (285) 10% (174) 9% (161) 9% (149) 10% (164) 1722Ethnicity: Hispanic 25% (86) 30% (104) 18% (62) 8% (27) 9% (32) 6% (19) 5% (18) 349Ethnicity: Afr. Am. 37% (102) 19% (52) 15% (40) 11% (29) 9% (24) 3% (9) 6% (18) 274Ethnicity: Other 20% (42) 28% (57) 17% (36) 12% (25) 9% (18) 7% (14) 6% (12) 204All Christian 17% (169) 26% (261) 18% (183) 10% (97) 9% (89) 9% (91) 10% (102) 991All Non-Christian 27% (26) 31% (30) 14% (13) 7% (7) 7% (7) 5% (5) 9% (9) 97Atheist 15% (17) 34% (40) 20% (23) 9% (11) 10% (11) 4% (4) 10% (12) 119Agnostic/Nothing in particular 25% (248) 25% (250) 14% (142) 12% (114) 10% (97) 7% (72) 7% (71) 993Religious Non-Protestant/Catholic 27% (32) 29% (34) 14% (16) 8% (9) 8% (9) 5% (6) 10% (12) 119Evangelical 22% (117) 25% (130) 16% (84) 11% (57) 7% (36) 9% (48) 10% (52) 524Non-Evangelical 18% (149) 27% (224) 17% (142) 10% (80) 10% (80) 8% (64) 9% (76) 815Community: Urban 27% (161) 25% (147) 13% (77) 11% (67) 8% (46) 7% (40) 8% (47) 585Community: Suburban 18% (177) 30% (291) 18% (173) 10% (98) 9% (93) 8% (76) 8% (75) 982Community: Rural 19% (123) 23% (143) 18% (111) 10% (65) 10% (64) 9% (56) 11% (72) 633Employ: Private Sector 21% (141) 29% (190) 17% (115) 10% (67) 8% (51) 7% (46) 7% (46) 656Employ: Government 23% (29) 31% (39) 16% (21) 7% (9) 11% (14) 8% (10) 4% (5) 127Employ: Self-Employed 25% (53) 25% (53) 13% (27) 7% (14) 14% (30) 7% (15) 8% (17) 209Employ: Homemaker 23% (27) 24% (28) 19% (22) 12% (14) 12% (14) 8% (10) 4% (4) 118Employ: Retired 12% (62) 26% (129) 18% (93) 11% (57) 10% (49) 8% (40) 15% (75) 505Employ: Unemployed 26% (72) 23% (65) 12% (33) 12% (33) 10% (27) 8% (23) 9% (25) 279Employ: Other 29% (55) 23% (43) 14% (26) 11% (21) 5% (10) 10% (19) 8% (15) 188Military HH: Yes 21% (90) 28% (121) 16% (69) 7% (30) 10% (41) 8% (35) 9% (40) 426Military HH: No 21% (371) 26% (459) 16% (292) 11% (199) 9% (163) 8% (137) 9% (154) 1774



221

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 2200RD/WT: Right Direction 20% (171) 26% (216) 17% (146) 8% (69) 8% (67) 9% (74) 11% (91) 834RD/WT: Wrong Track 21% (290) 27% (364) 16% (215) 12% (160) 10% (137) 7% (97) 8% (103) 1366Trump Job Approve 22% (214) 27% (255) 15% (148) 8% (78) 9% (83) 9% (89) 10% (93) 961Trump Job Disapprove 20% (223) 27% (306) 17% (195) 13% (143) 10% (109) 7% (75) 7% (79) 1130Trump Job Strongly Approve 24% (132) 26% (147) 13% (75) 8% (43) 8% (43) 9% (51) 12% (66) 557Trump Job Somewhat Approve 20% (82) 27% (108) 18% (73) 9% (36) 10% (40) 9% (38) 7% (27) 404Trump Job Somewhat Disapprove 17% (48) 28% (77) 16% (44) 15% (42) 10% (29) 6% (18) 7% (19) 277Trump Job Strongly Disapprove 21% (175) 27% (229) 18% (151) 12% (101) 9% (80) 7% (57) 7% (59) 853Favorable of Trump 22% (204) 26% (248) 16% (151) 9% (81) 9% (84) 9% (82) 10% (99) 948Unfavorable of Trump 20% (230) 27% (310) 17% (195) 12% (132) 10% (114) 7% (78) 6% (72) 1131Very Favorable of Trump 23% (132) 27% (155) 15% (85) 8% (46) 9% (51) 8% (48) 12% (68) 584Somewhat Favorable of Trump 20% (73) 25% (93) 18% (66) 10% (35) 9% (32) 9% (34) 9% (31) 364Somewhat Unfavorable of Trump 21% (46) 29% (64) 12% (26) 12% (26) 11% (25) 7% (15) 8% (18) 219Very Unfavorable of Trump 20% (184) 27% (246) 18% (168) 12% (106) 10% (89) 7% (63) 6% (55) 911#1 Issue: Economy 23% (146) 28% (179) 17% (112) 8% (53) 9% (57) 9% (57) 6% (36) 639#1 Issue: Security 20% (53) 29% (77) 16% (43) 10% (27) 8% (23) 7% (19) 10% (26) 268#1 Issue: Health Care 20% (100) 30% (153) 16% (82) 11% (54) 8% (43) 7% (37) 9% (44) 513#1 Issue: Medicare / Social Security 20% (58) 24% (72) 13% (38) 12% (36) 7% (22) 8% (24) 16% (46) 296#1 Issue: Women’s Issues 20% (22) 22% (23) 28% (30) 4% (4) 7% (7) 9% (9) 10% (11) 106#1 Issue: Education 32% (38) 19% (22) 12% (14) 18% (21) 5% (6) 3% (4) 10% (11) 116#1 Issue: Energy 17% (20) 16% (19) 18% (22) 15% (17) 18% (22) 11% (12) 5% (6) 118#1 Issue: Other 16% (24) 25% (36) 14% (20) 12% (17) 17% (24) 6% (9) 10% (15) 1442018 House Vote: Democrat 20% (153) 28% (214) 18% (140) 11% (89) 10% (76) 7% (53) 6% (49) 7732018 House Vote: Republican 20% (131) 26% (165) 17% (108) 10% (66) 8% (54) 9% (55) 10% (62) 6412018 House Vote: Someone else 23% (19) 26% (22) 19% (16) 4% (4) 4% (4) 11% (10) 12% (10) 85


222



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 22002016 Vote: Hillary Clinton 17% (114) 29% (201) 19% (127) 13% (86) 8% (58) 7% (51) 7% (46) 6822016 Vote: Donald Trump 21% (145) 26% (183) 16% (116) 9% (64) 9% (63) 9% (63) 10% (72) 7062016 Vote: Other 25% (35) 26% (36) 15% (20) 5% (7) 15% (20) 7% (9) 7% (10) 1372016 Vote: Didn’t Vote 25% (165) 24% (161) 15% (98) 11% (71) 9% (63) 7% (48) 10% (64) 671Voted in 2014: Yes 18% (240) 28% (368) 17% (226) 11% (140) 9% (117) 8% (106) 9% (116) 1312Voted in 2014: No 25% (220) 24% (213) 15% (135) 10% (89) 10% (86) 7% (66) 9% (78) 8882012 Vote: Barack Obama 20% (168) 29% (249) 16% (135) 11% (95) 9% (74) 7% (61) 8% (65) 8462012 Vote: Mitt Romney 17% (82) 28% (135) 18% (87) 9% (43) 9% (42) 9% (46) 11% (54) 4892012 Vote: Other 12% (9) 21% (16) 24% (19) 15% (12) 12% (9) 3% (3) 12% (9) 772012 Vote: Didn’t Vote 26% (201) 23% (179) 15% (118) 10% (79) 10% (77) 8% (61) 8% (66) 7814-Region: Northeast 21% (84) 29% (112) 17% (67) 8% (33) 8% (32) 7% (29) 9% (36) 3944-Region: Midwest 17% (80) 25% (114) 17% (81) 12% (55) 9% (41) 9% (43) 10% (48) 4624-Region: South 21% (177) 26% (212) 16% (134) 11% (92) 9% (76) 7% (57) 9% (75) 8244-Region: West 23% (120) 27% (142) 15% (79) 9% (49) 10% (54) 8% (42) 7% (35) 520Watch TV: Every day 33% (377) 27% (309) 16% (177) 8% (87) 7% (84) 6% (62) 3% (31) 1127Watch TV: Several times per week 11% (52) 40% (195) 21% (102) 12% (61) 7% (35) 6% (31) 2% (11) 488Watch TV: About once per week 9% (13) 25% (37) 31% (47) 10% (15) 13% (19) 9% (13) 4% (6) 149Watch TV: Several times per month 4% (5) 12% (12) 15% (16) 38% (41) 19% (20) 8% (9) 4% (4) 106Watch TV: About once per month 5% (4) 9% (7) 11% (9) 13% (10) 36% (28) 10% (7) 15% (11) 76Watch TV: Less often than once per month 1% (1) 12% (10) 4% (3) 8% (6) 16% (13) 49% (40) 10% (8) 82Watch TV: Never 5% (9) 6% (10) 4% (8) 5% (9) 3% (5) 6% (10) 70% (121) 172



223

Table HRdem1_2


Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 2200Watch Movies: Every day 100% (461) — (0) — (0) — (0) — (0) — (0) — (0) 461Watch Movies: Several times per week — (0) 100% (581) — (0) — (0) — (0) — (0) — (0) 581Watch Movies: About once per week — (0) — (0) 100% (361) — (0) — (0) — (0) — (0) 361Watch Movies: Several times per month — (0) — (0) — (0) 100% (229) — (0) — (0) — (0) 229Watch Movies: About once per month — (0) — (0) — (0) — (0) 100% (204) — (0) — (0) 204Watch Movies: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (171) — (0) 171Watch Movies: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (194) 194Watch Sporting Events: Every day 44% (67) 24% (36) 18% (27) 5% (8) 5% (8) 3% (5) 1% (2) 152Watch Sporting Events: Several times per week 22% (64) 42% (122) 19% (54) 8% (23) 3% (10) 3% (9) 2% (7) 290Watch Sporting Events: About once per week 23% (57) 34% (83) 22% (53) 7% (17) 6% (16) 7% (16) 1% (3) 245Watch Sporting Events: Several times per month 22% (42) 27% (53) 19% (37) 15% (28) 9% (18) 5% (9) 4% (7) 195Watch Sporting Events: About once per month 17% (25) 26% (40) 22% (33) 12% (18) 19% (29) 2% (3) 2% (3) 150Watch Sporting Events: Less often than once per month 16% (61) 24% (88) 14% (53) 14% (53) 13% (47) 15% (54) 4% (15) 371Watch Sporting Events: Never 18% (145) 20% (159) 13% (104) 10% (82) 10% (76) 9% (74) 20% (158) 797Cable TV: Currently subscribe 21% (217) 29% (298) 17% (171) 9% (97) 9% (91) 7% (69) 8% (87) 1031Cable TV: Subscribed in past 20% (151) 26% (202) 19% (146) 12% (91) 9% (68) 9% (70) 6% (43) 771Cable TV: Never subscribed 23% (93) 20% (81) 11% (44) 10% (41) 11% (45) 8% (32) 16% (63) 398Satellite TV: Currently subscribe 22% (102) 27% (125) 16% (77) 10% (45) 9% (41) 7% (34) 10% (46) 470Satellite TV: Subscribed in past 24% (160) 28% (181) 16% (103) 10% (67) 10% (64) 8% (50) 5% (31) 656Satellite TV: Never subscribed 18% (198) 26% (274) 17% (181) 11% (117) 9% (98) 8% (88) 11% (117) 1074Streaming Services: Currently subscribe 23% (302) 31% (411) 18% (238) 11% (138) 9% (112) 6% (79) 3% (36) 1316Streaming Services: Subscribed in past 22% (52) 23% (54) 15% (34) 10% (23) 11% (25) 9% (21) 10% (22) 232Streaming Services: Never subscribed 16% (107) 18% (115) 14% (89) 10% (67) 10% (67) 11% (71) 21% (136) 652Film: An avid fan 40% (291) 33% (241) 11% (82) 8% (57) 4% (32) 2% (15) 2% (17) 736Film: A casual fan 12% (149) 26% (316) 20% (253) 13% (161) 11% (141) 10% (120) 8% (96) 1237Film: Not a fan 9% (20) 10% (24) 11% (26) 5% (11) 13% (30) 16% (36) 36% (82) 227


224



Demographic



WatchMovies:

About onceper week


WatchMovies:

About onceper month



Adults 21% (461) 26% (581) 16% (361) 10% (229) 9% (204) 8% (171) 9% (194) 2200Television: An avid fan 29% (294) 28% (283) 16% (162) 10% (101) 7% (70) 6% (58) 6% (58) 1026Television: A casual fan 15% (156) 27% (281) 18% (181) 11% (114) 11% (109) 9% (95) 9% (92) 1028Television: Not a fan 7% (10) 12% (17) 12% (17) 10% (14) 17% (25) 12% (18) 30% (44) 146Music: An avid fan 28% (332) 29% (342) 14% (166) 9% (113) 9% (111) 5% (62) 6% (72) 1198Music: A casual fan 13% (121) 25% (225) 19% (173) 12% (111) 10% (88) 11% (101) 10% (90) 907Music: Not a fan 8% (7) 15% (14) 24% (23) 6% (5) 5% (5) 9% (9) 34% (32) 95Fashion: An avid fan 39% (134) 23% (78) 12% (40) 9% (32) 6% (22) 6% (22) 4% (14) 342Fashion: A casual fan 19% (161) 28% (229) 17% (140) 12% (100) 9% (78) 8% (65) 7% (58) 832Fashion: Not a fan 16% (165) 27% (273) 18% (180) 10% (98) 10% (104) 8% (84) 12% (122) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



225

Table HRdem1_3

Table HRdem1_3: How often do you watch or stream the following?Sporting events

Demographic

WatchSportingEvents:

Every day

WatchSportingEvents:Severaltimes perweek


About onceper week

WatchSportingEvents:Severaltimes permonth


About onceper month

WatchSporting

Events: Lessoften thanonce permonth

WatchSportingEvents:Never Total N

Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 2200Gender: Male 12% (132) 21% (219) 14% (146) 9% (98) 5% (56) 13% (143) 25% (269) 1062Gender: Female 2% (20) 6% (70) 9% (99) 9% (98) 8% (94) 20% (229) 46% (528) 1138Age: 18-29 5% (26) 10% (46) 9% (46) 8% (37) 10% (46) 17% (83) 41% (201) 485Age: 30-44 10% (53) 16% (83) 10% (55) 9% (45) 5% (29) 14% (75) 36% (188) 528Age: 45-54 8% (25) 12% (40) 13% (44) 11% (35) 5% (18) 20% (66) 32% (106) 333Age: 55-64 8% (32) 12% (52) 8% (35) 11% (44) 8% (33) 17% (73) 35% (148) 417Age: 65+ 4% (16) 16% (68) 15% (66) 8% (33) 6% (24) 17% (75) 35% (154) 436Generation Z: 18-22 4% (11) 8% (20) 6% (16) 7% (18) 12% (31) 16% (40) 46% (116) 253Millennial: Age 23-38 8% (42) 15% (81) 12% (69) 8% (44) 6% (31) 17% (93) 35% (196) 556Generation X: Age 39-54 10% (51) 13% (68) 11% (59) 10% (55) 6% (31) 17% (90) 34% (182) 537Boomers: Age 55-73 6% (45) 13% (96) 11% (81) 9% (69) 7% (54) 18% (133) 35% (260) 739PID: Dem (no lean) 7% (56) 13% (110) 11% (90) 8% (69) 8% (66) 17% (144) 35% (290) 825PID: Ind (no lean) 6% (41) 10% (71) 12% (83) 9% (62) 7% (48) 15% (105) 42% (295) 706PID: Rep (no lean) 8% (55) 16% (108) 11% (72) 10% (64) 5% (36) 18% (122) 32% (212) 669PID/Gender: DemMen 13% (48) 22% (80) 13% (46) 10% (36) 7% (26) 12% (46) 23% (84) 366PID/Gender: DemWomen 2% (7) 7% (31) 10% (44) 7% (33) 9% (40) 21% (98) 45% (207) 460PID/Gender: Ind Men 12% (40) 17% (59) 16% (55) 9% (30) 4% (14) 13% (43) 29% (98) 339PID/Gender: Ind Women — (1) 3% (12) 8% (28) 9% (31) 9% (34) 17% (63) 54% (197) 367PID/Gender: Rep Men 12% (43) 23% (80) 13% (45) 9% (31) 5% (16) 15% (54) 24% (87) 357PID/Gender: Rep Women 4% (12) 9% (28) 9% (27) 11% (33) 6% (20) 22% (68) 40% (125) 312Ideo: Liberal (1-3) 7% (45) 14% (88) 9% (57) 9% (53) 8% (50) 16% (99) 36% (225) 618Ideo: Moderate (4) 8% (46) 13% (76) 13% (73) 9% (52) 7% (43) 19% (108) 32% (185) 584Ideo: Conservative (5-7) 7% (54) 15% (112) 13% (93) 10% (70) 5% (40) 17% (124) 32% (230) 722Educ: < College 6% (93) 11% (164) 10% (155) 8% (119) 6% (91) 18% (266) 41% (625) 1512Educ: Bachelors degree 9% (40) 18% (78) 13% (58) 11% (49) 7% (29) 18% (78) 25% (112) 444Educ: Post-grad 8% (19) 20% (48) 13% (32) 11% (26) 12% (30) 11% (28) 25% (61) 244


226



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 2200Income: Under 50k 6% (65) 8% (97) 11% (132) 8% (94) 6% (67) 18% (206) 44% (512) 1171Income: 50k-100k 8% (55) 15% (109) 11% (80) 10% (69) 8% (58) 18% (126) 30% (218) 716Income: 100k+ 10% (31) 27% (84) 11% (33) 10% (32) 8% (25) 12% (39) 22% (67) 313Ethnicity: White 7% (120) 13% (229) 11% (182) 9% (155) 6% (112) 17% (292) 37% (633) 1722Ethnicity: Hispanic 6% (21) 14% (49) 10% (36) 11% (37) 8% (27) 15% (53) 36% (125) 349Ethnicity: Afr. Am. 8% (23) 12% (32) 11% (31) 10% (26) 9% (26) 19% (53) 30% (83) 274Ethnicity: Other 5% (10) 14% (29) 16% (32) 7% (14) 6% (12) 13% (26) 40% (81) 204All Christian 8% (80) 16% (155) 14% (141) 10% (95) 6% (63) 18% (174) 29% (283) 991All Non-Christian 6% (6) 24% (23) 7% (7) 11% (11) 4% (4) 14% (13) 35% (34) 97Atheist 5% (5) 8% (9) 7% (8) 10% (12) 7% (9) 17% (20) 47% (55) 119Agnostic/Nothing in particular 6% (61) 10% (103) 9% (89) 8% (77) 7% (74) 17% (165) 43% (425) 993Religious Non-Protestant/Catholic 6% (7) 24% (28) 6% (8) 9% (11) 5% (6) 15% (18) 36% (42) 119Evangelical 7% (35) 13% (65) 12% (64) 11% (56) 6% (30) 16% (83) 36% (190) 524Non-Evangelical 8% (65) 14% (116) 13% (103) 9% (71) 7% (60) 19% (151) 31% (249) 815Community: Urban 8% (49) 14% (83) 10% (59) 9% (55) 7% (39) 14% (84) 37% (215) 585Community: Suburban 7% (66) 15% (151) 12% (115) 8% (83) 6% (61) 18% (173) 34% (333) 982Community: Rural 6% (37) 9% (55) 11% (71) 9% (57) 8% (50) 18% (114) 39% (249) 633Employ: Private Sector 11% (70) 19% (127) 10% (66) 10% (64) 7% (44) 15% (99) 28% (185) 656Employ: Government 6% (8) 13% (16) 16% (21) 13% (17) 4% (5) 20% (25) 28% (36) 127Employ: Self-Employed 9% (19) 16% (33) 12% (24) 8% (17) 9% (19) 15% (31) 32% (66) 209Employ: Homemaker 4% (5) 5% (6) 15% (18) 12% (14) 6% (8) 15% (18) 42% (49) 118Employ: Retired 5% (26) 13% (67) 13% (68) 8% (42) 5% (26) 17% (87) 37% (189) 505Employ: Unemployed 4% (10) 8% (23) 10% (27) 5% (14) 6% (16) 17% (49) 50% (140) 279Employ: Other 5% (9) 5% (9) 8% (15) 8% (15) 8% (16) 22% (42) 43% (82) 188Military HH: Yes 7% (31) 17% (74) 15% (63) 7% (30) 7% (30) 16% (68) 31% (130) 426Military HH: No 7% (120) 12% (216) 10% (181) 9% (166) 7% (120) 17% (303) 38% (667) 1774



227

Table HRdem1_3


Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 2200RD/WT: Right Direction 8% (70) 17% (139) 12% (101) 9% (71) 5% (40) 16% (130) 34% (281) 834RD/WT: Wrong Track 6% (82) 11% (150) 10% (143) 9% (124) 8% (110) 18% (241) 38% (516) 1366Trump Job Approve 8% (80) 15% (145) 12% (112) 9% (83) 5% (51) 17% (161) 34% (328) 961Trump Job Disapprove 6% (69) 13% (141) 11% (123) 9% (105) 8% (95) 17% (188) 36% (408) 1130Trump Job Strongly Approve 9% (53) 13% (73) 13% (71) 8% (44) 5% (28) 16% (88) 36% (201) 557Trump Job Somewhat Approve 7% (28) 18% (72) 10% (41) 10% (39) 6% (23) 18% (73) 32% (127) 404Trump Job Somewhat Disapprove 6% (17) 13% (37) 13% (36) 10% (28) 7% (20) 17% (48) 33% (92) 277Trump Job Strongly Disapprove 6% (52) 12% (105) 10% (87) 9% (78) 9% (75) 16% (140) 37% (316) 853Favorable of Trump 8% (75) 15% (143) 12% (113) 9% (86) 5% (47) 16% (153) 35% (330) 948Unfavorable of Trump 7% (74) 13% (145) 11% (123) 9% (99) 8% (92) 17% (191) 36% (407) 1131Very Favorable of Trump 8% (48) 13% (77) 12% (70) 9% (50) 5% (28) 17% (100) 36% (211) 584Somewhat Favorable of Trump 8% (28) 18% (66) 12% (43) 10% (36) 5% (19) 15% (53) 33% (119) 364Somewhat Unfavorable of Trump 8% (16) 17% (36) 11% (24) 10% (22) 7% (16) 16% (36) 32% (70) 219Very Unfavorable of Trump 6% (57) 12% (108) 11% (99) 9% (78) 8% (76) 17% (156) 37% (337) 911#1 Issue: Economy 9% (56) 18% (113) 11% (68) 10% (66) 5% (32) 15% (93) 33% (211) 639#1 Issue: Security 4% (10) 13% (34) 15% (40) 7% (20) 6% (16) 22% (58) 33% (89) 268#1 Issue: Health Care 7% (35) 12% (60) 10% (50) 10% (50) 7% (35) 21% (105) 35% (178) 513#1 Issue: Medicare / Social Security 9% (28) 14% (40) 13% (38) 7% (19) 4% (13) 14% (41) 39% (117) 296#1 Issue: Women’s Issues — (0) 5% (6) 9% (9) 11% (12) 9% (10) 12% (12) 54% (57) 106#1 Issue: Education 8% (10) 10% (12) 15% (17) 8% (9) 9% (10) 17% (19) 33% (39) 116#1 Issue: Energy 7% (8) 13% (16) 13% (16) 7% (9) 15% (17) 12% (14) 32% (38) 118#1 Issue: Other 4% (6) 5% (8) 5% (7) 7% (10) 12% (17) 19% (28) 48% (69) 1442018 House Vote: Democrat 8% (60) 16% (122) 11% (83) 10% (77) 7% (51) 16% (125) 33% (255) 7732018 House Vote: Republican 8% (54) 18% (116) 12% (78) 9% (56) 6% (37) 18% (113) 29% (186) 6412018 House Vote: Someone else 6% (5) 12% (10) 17% (15) 8% (7) 7% (6) 14% (12) 37% (31) 85


228



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 22002016 Vote: Hillary Clinton 8% (52) 16% (107) 10% (69) 9% (63) 6% (44) 19% (128) 32% (219) 6822016 Vote: Donald Trump 8% (55) 18% (126) 14% (97) 9% (67) 6% (43) 16% (116) 29% (202) 7062016 Vote: Other 11% (15) 14% (19) 13% (17) 7% (10) 9% (13) 15% (21) 32% (43) 1372016 Vote: Didn’t Vote 5% (31) 6% (38) 9% (62) 8% (54) 8% (51) 16% (105) 49% (331) 671Voted in 2014: Yes 8% (110) 17% (220) 11% (149) 9% (122) 6% (83) 17% (228) 30% (400) 1312Voted in 2014: No 5% (42) 8% (70) 11% (96) 8% (73) 8% (67) 16% (143) 45% (397) 8882012 Vote: Barack Obama 8% (71) 17% (140) 11% (93) 8% (71) 7% (56) 18% (151) 31% (264) 8462012 Vote: Mitt Romney 8% (38) 19% (92) 12% (59) 10% (50) 6% (29) 17% (85) 28% (137) 4892012 Vote: Other 8% (6) 9% (7) 17% (13) 7% (6) 7% (5) 18% (14) 33% (25) 772012 Vote: Didn’t Vote 5% (36) 6% (50) 10% (79) 8% (66) 8% (60) 16% (122) 47% (368) 7814-Region: Northeast 8% (30) 15% (59) 14% (54) 9% (36) 7% (27) 14% (56) 33% (131) 3944-Region: Midwest 7% (30) 13% (59) 13% (61) 10% (48) 6% (29) 16% (75) 34% (159) 4624-Region: South 7% (56) 12% (101) 10% (80) 8% (68) 8% (65) 18% (150) 37% (305) 8244-Region: West 7% (36) 14% (71) 10% (49) 8% (43) 6% (29) 17% (90) 39% (201) 520Watch TV: Every day 10% (116) 16% (180) 13% (141) 10% (114) 7% (77) 16% (178) 29% (322) 1127Watch TV: Several times per week 6% (29) 17% (84) 15% (74) 8% (41) 7% (36) 15% (73) 31% (151) 488Watch TV: About once per week 4% (7) 14% (20) 14% (21) 5% (7) 8% (12) 26% (39) 29% (44) 149Watch TV: Several times per month — (0) 1% (1) 3% (3) 17% (18) 11% (12) 23% (25) 44% (47) 106Watch TV: About once per month — (0) 4% (3) 2% (2) 11% (9) 9% (7) 27% (21) 46% (35) 76Watch TV: Less often than once per month — (0) 1% (1) 4% (4) 1% (0) 5% (4) 33% (27) 56% (46) 82Watch TV: Never — (1) 1% (1) — (0) 3% (6) 2% (3) 5% (9) 89% (153) 172



229

Table HRdem1_3


Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 2200Watch Movies: Every day 15% (67) 14% (64) 12% (57) 9% (42) 6% (25) 13% (61) 31% (145) 461Watch Movies: Several times per week 6% (36) 21% (122) 14% (83) 9% (53) 7% (40) 15% (88) 27% (159) 581Watch Movies: About once per week 7% (27) 15% (54) 15% (53) 10% (37) 9% (33) 15% (53) 29% (104) 361Watch Movies: Several times per month 3% (8) 10% (23) 8% (17) 12% (28) 8% (18) 23% (53) 36% (82) 229Watch Movies: About once per month 4% (8) 5% (10) 8% (16) 9% (18) 14% (29) 23% (47) 37% (76) 204Watch Movies: Less often than once per month 3% (5) 6% (9) 10% (16) 5% (9) 2% (3) 32% (54) 43% (74) 171Watch Movies: Never 1% (2) 4% (7) 1% (3) 4% (7) 1% (3) 8% (15) 81% (158) 194Watch Sporting Events: Every day 100% (152) — (0) — (0) — (0) — (0) — (0) — (0) 152Watch Sporting Events: Several times per week — (0) 100% (290) — (0) — (0) — (0) — (0) — (0) 290Watch Sporting Events: About once per week — (0) — (0) 100% (245) — (0) — (0) — (0) — (0) 245Watch Sporting Events: Several times per month — (0) — (0) — (0) 100% (195) — (0) — (0) — (0) 195Watch Sporting Events: About once per month — (0) — (0) — (0) — (0) 100% (150) — (0) — (0) 150Watch Sporting Events: Less often than once per month — (0) — (0) — (0) — (0) — (0) 100% (371) — (0) 371Watch Sporting Events: Never — (0) — (0) — (0) — (0) — (0) — (0) 100% (797) 797Cable TV: Currently subscribe 8% (82) 17% (174) 12% (119) 10% (102) 6% (66) 16% (169) 31% (320) 1031Cable TV: Subscribed in past 6% (49) 11% (83) 12% (95) 9% (69) 7% (54) 19% (144) 36% (276) 771Cable TV: Never subscribed 5% (21) 8% (33) 8% (31) 6% (24) 8% (30) 15% (59) 51% (201) 398Satellite TV: Currently subscribe 9% (45) 17% (80) 12% (59) 10% (48) 6% (27) 15% (69) 31% (144) 470Satellite TV: Subscribed in past 7% (46) 12% (81) 11% (70) 9% (57) 11% (69) 18% (117) 33% (217) 656Satellite TV: Never subscribed 6% (61) 12% (129) 11% (116) 8% (91) 5% (55) 17% (186) 41% (436) 1074Streaming Services: Currently subscribe 6% (84) 15% (195) 12% (153) 9% (121) 7% (90) 17% (222) 34% (451) 1316Streaming Services: Subscribed in past 11% (25) 11% (25) 9% (20) 13% (30) 5% (12) 18% (42) 34% (78) 232Streaming Services: Never subscribed 7% (43) 11% (69) 11% (72) 7% (44) 7% (48) 17% (108) 41% (267) 652Film: An avid fan 10% (75) 17% (128) 11% (79) 9% (69) 6% (48) 17% (123) 29% (215) 736Film: A casual fan 5% (67) 12% (150) 12% (151) 9% (114) 7% (88) 17% (216) 37% (452) 1237Film: Not a fan 5% (10) 5% (12) 6% (15) 5% (12) 7% (15) 15% (33) 57% (130) 227


230



Demographic


Every day



About onceper week



About onceper month

WatchSporting



Adults 7% (152) 13% (290) 11% (245) 9% (195) 7% (150) 17% (371) 36% (797) 2200Television: An avid fan 10% (102) 15% (158) 11% (114) 10% (98) 6% (61) 15% (153) 33% (340) 1026Television: A casual fan 4% (46) 12% (128) 12% (121) 8% (86) 7% (76) 19% (195) 37% (376) 1028Television: Not a fan 2% (4) 3% (4) 7% (10) 7% (11) 9% (13) 16% (23) 56% (82) 146Music: An avid fan 8% (94) 14% (170) 11% (135) 9% (109) 7% (79) 17% (205) 34% (405) 1198Music: A casual fan 6% (51) 12% (110) 12% (109) 9% (82) 8% (69) 17% (150) 37% (337) 907Music: Not a fan 8% (7) 9% (9) 1% (1) 5% (5) 2% (2) 17% (16) 58% (55) 95Fashion: An avid fan 8% (26) 14% (48) 10% (33) 8% (28) 8% (29) 19% (64) 33% (114) 342Fashion: A casual fan 6% (50) 12% (96) 11% (94) 10% (87) 8% (64) 17% (143) 36% (298) 832Fashion: Not a fan 7% (76) 14% (145) 11% (118) 8% (81) 6% (57) 16% (164) 38% (385) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



231

Table HRdem2_1

Table HRdem2_1: Do you, or anyone in your household, subscribe to the following?Cable television

DemographicCable TV: Currently

subscribeCable TV: Subscribed

in pastCable TV: Never

subscribed Total N



232






subscribed Total N




233

Table HRdem2_1





subscribed Total N



234






subscribed Total N

Adults 47% (1031) 35% (771) 18% (398) 22004-Region: Northeast 60% (237) 23% (91) 17% (65) 3944-Region: Midwest 40% (183) 39% (179) 22% (101) 4624-Region: South 46% (375) 38% (310) 17% (139) 8244-Region: West 45% (236) 37% (190) 18% (94) 520Watch TV: Every day 52% (581) 34% (382) 15% (165) 1127Watch TV: Several times per week 45% (218) 40% (194) 15% (75) 488Watch TV: About once per week 49% (72) 36% (54) 15% (22) 149Watch TV: Several times per month 33% (35) 41% (44) 25% (27) 106Watch TV: About once per month 37% (29) 38% (29) 24% (18) 76Watch TV: Less often than once per month 30% (25) 32% (26) 37% (31) 82Watch TV: Never 41% (71) 24% (41) 35% (60) 172Watch Movies: Every day 47% (217) 33% (151) 20% (93) 461Watch Movies: Several times per week 51% (298) 35% (202) 14% (81) 581Watch Movies: About once per week 47% (171) 40% (146) 12% (44) 361Watch Movies: Several times per month 42% (97) 40% (91) 18% (41) 229Watch Movies: About once per month 45% (91) 33% (68) 22% (45) 204Watch Movies: Less often than once per month 41% (69) 41% (70) 19% (32) 171Watch Movies: Never 45% (87) 22% (43) 33% (63) 194Watch Sporting Events: Every day 54% (82) 32% (49) 14% (21) 152Watch Sporting Events: Several times per week 60% (174) 29% (83) 11% (33) 290Watch Sporting Events: About once per week 49% (119) 39% (95) 13% (31) 245Watch Sporting Events: Several times per month 52% (102) 35% (69) 12% (24) 195Watch Sporting Events: About once per month 44% (66) 36% (54) 20% (30) 150Watch Sporting Events: Less often than once per month 45% (169) 39% (144) 16% (59) 371Watch Sporting Events: Never 40% (320) 35% (276) 25% (201) 797Cable TV: Currently subscribe 100% (1031) — (0) — (0) 1031Cable TV: Subscribed in past — (0) 100% (771) — (0) 771Cable TV: Never subscribed — (0) — (0) 100% (398) 398



235

Table HRdem2_1





subscribed Total N

Adults 47% (1031) 35% (771) 18% (398) 2200Satellite TV: Currently subscribe 29% (139) 46% (216) 25% (116) 470Satellite TV: Subscribed in past 43% (281) 50% (327) 7% (48) 656Satellite TV: Never subscribed 57% (611) 21% (228) 22% (235) 1074Streaming Services: Currently subscribe 48% (628) 39% (517) 13% (171) 1316Streaming Services: Subscribed in past 39% (90) 46% (106) 15% (35) 232Streaming Services: Never subscribed 48% (313) 23% (147) 29% (192) 652Film: An avid fan 53% (388) 33% (240) 15% (108) 736Film: A casual fan 44% (538) 38% (467) 19% (231) 1237Film: Not a fan 46% (105) 28% (63) 26% (59) 227Television: An avid fan 51% (527) 33% (335) 16% (163) 1026Television: A casual fan 44% (455) 38% (393) 18% (181) 1028Television: Not a fan 34% (49) 29% (42) 37% (55) 146Music: An avid fan 48% (573) 36% (425) 17% (200) 1198Music: A casual fan 45% (411) 36% (323) 19% (173) 907Music: Not a fan 50% (47) 24% (23) 27% (26) 95Fashion: An avid fan 48% (163) 33% (114) 19% (65) 342Fashion: A casual fan 49% (403) 34% (286) 17% (142) 832Fashion: Not a fan 45% (464) 36% (371) 19% (191) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


236


Table HRdem2_2: Do you, or anyone in your household, subscribe to the following?Satellite television

DemographicSatellite TV: Currently

subscribeSatellite TV:

Subscribed in pastSatellite TV: Never

subscribed Total N




237

Table HRdem2_2





subscribed Total N



238






subscribed Total N




239

Table HRdem2_2





subscribed Total N



240






subscribed Total N

Adults 21% (470) 30% (656) 49% (1074) 2200Satellite TV: Currently subscribe 100% (470) — (0) — (0) 470Satellite TV: Subscribed in past — (0) 100% (656) — (0) 656Satellite TV: Never subscribed — (0) — (0) 100% (1074) 1074Streaming Services: Currently subscribe 22% (283) 33% (440) 45% (593) 1316Streaming Services: Subscribed in past 21% (50) 41% (96) 37% (86) 232Streaming Services: Never subscribed 21% (138) 18% (120) 60% (394) 652Film: An avid fan 19% (142) 30% (223) 50% (370) 736Film: A casual fan 22% (273) 31% (383) 47% (581) 1237Film: Not a fan 25% (56) 22% (50) 54% (122) 227Television: An avid fan 23% (235) 29% (295) 48% (496) 1026Television: A casual fan 21% (212) 31% (318) 48% (498) 1028Television: Not a fan 16% (23) 30% (44) 54% (79) 146Music: An avid fan 21% (247) 32% (387) 47% (564) 1198Music: A casual fan 22% (197) 28% (257) 50% (453) 907Music: Not a fan 28% (27) 13% (12) 59% (56) 95Fashion: An avid fan 19% (63) 33% (113) 48% (166) 342Fashion: A casual fan 21% (173) 30% (247) 49% (412) 832Fashion: Not a fan 23% (234) 29% (296) 48% (496) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



241

Table HRdem2_3

Table HRdem2_3: Do you, or anyone in your household, subscribe to the following?Streaming service(s)

DemographicStreaming Services:Currently subscribe

Streaming Services:Subscribed in past

Streaming Services:Never subscribed Total N



242









243

Table HRdem2_3







244









245

Table HRdem2_3





Adults 60% (1316) 11% (232) 30% (652) 2200Satellite TV: Currently subscribe 60% (283) 11% (50) 29% (138) 470Satellite TV: Subscribed in past 67% (440) 15% (96) 18% (120) 656Satellite TV: Never subscribed 55% (593) 8% (86) 37% (394) 1074Streaming Services: Currently subscribe 100% (1316) — (0) — (0) 1316Streaming Services: Subscribed in past — (0) 100% (232) — (0) 232Streaming Services: Never subscribed — (0) — (0) 100% (652) 652Film: An avid fan 71% (521) 9% (69) 20% (146) 736Film: A casual fan 58% (713) 11% (137) 31% (388) 1237Film: Not a fan 36% (82) 12% (27) 52% (119) 227Television: An avid fan 64% (657) 7% (75) 29% (294) 1026Television: A casual fan 57% (582) 13% (134) 30% (312) 1028Television: Not a fan 53% (77) 16% (23) 32% (46) 146Music: An avid fan 66% (786) 11% (129) 24% (282) 1198Music: A casual fan 54% (487) 10% (93) 36% (327) 907Music: Not a fan 45% (43) 10% (9) 45% (43) 95Fashion: An avid fan 63% (215) 13% (44) 24% (83) 342Fashion: A casual fan 61% (508) 11% (94) 28% (230) 832Fashion: Not a fan 58% (593) 9% (94) 33% (339) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


246


Table HRdem3_1: In general, what kind of fan do you consider yourself of the following?Film

Demographic Film: An avid fan Film: A casual fan Film: Not a fan Total N




247

Table HRdem3_1



Adults 33% (736) 56% (1237) 10% (227) 2200Ethnicity: Afr. Am. 41% (112) 48% (133) 11% (29) 274Ethnicity: Other 35% (72) 54% (111) 10% (21) 204All Christian 31% (311) 58% (578) 10% (102) 991All Non-Christian 46% (45) 44% (43) 10% (9) 97Atheist 37% (44) 55% (65) 8% (10) 119Agnostic/Nothing in particular 34% (336) 55% (551) 11% (107) 993Religious Non-Protestant/Catholic 45% (54) 47% (56) 8% (9) 119Evangelical 29% (152) 58% (302) 13% (70) 524Non-Evangelical 33% (267) 59% (483) 8% (66) 815Community: Urban 39% (227) 52% (303) 9% (54) 585Community: Suburban 34% (334) 57% (565) 9% (84) 982Community: Rural 28% (175) 58% (369) 14% (90) 633Employ: Private Sector 36% (239) 55% (362) 8% (55) 656Employ: Government 40% (51) 49% (62) 11% (14) 127Employ: Self-Employed 39% (81) 53% (112) 8% (16) 209Employ: Homemaker 34% (41) 55% (65) 11% (12) 118Employ: Retired 23% (119) 65% (327) 12% (60) 505Employ: Unemployed 42% (118) 44% (123) 13% (37) 279Employ: Other 29% (54) 60% (113) 11% (21) 188Military HH: Yes 29% (125) 61% (261) 9% (40) 426Military HH: No 34% (611) 55% (976) 11% (187) 1774RD/WT: Right Direction 31% (256) 58% (484) 11% (94) 834RD/WT: Wrong Track 35% (479) 55% (753) 10% (134) 1366Trump Job Approve 31% (300) 57% (550) 12% (111) 961Trump Job Disapprove 37% (413) 55% (619) 9% (98) 1130Trump Job Strongly Approve 29% (163) 57% (317) 14% (77) 557Trump Job Somewhat Approve 34% (137) 58% (234) 8% (33) 404Trump Job Somewhat Disapprove 35% (98) 56% (154) 9% (25) 277Trump Job Strongly Disapprove 37% (315) 55% (465) 9% (73) 853Favorable of Trump 29% (279) 58% (552) 12% (117) 948Unfavorable of Trump 37% (423) 55% (617) 8% (90) 1131


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Adults 33% (736) 56% (1237) 10% (227) 2200Very Favorable of Trump 28% (166) 58% (339) 14% (79) 584Somewhat Favorable of Trump 31% (114) 58% (213) 10% (37) 364Somewhat Unfavorable of Trump 35% (76) 54% (119) 11% (25) 219Very Unfavorable of Trump 38% (347) 55% (498) 7% (66) 911#1 Issue: Economy 37% (234) 55% (352) 8% (53) 639#1 Issue: Security 26% (71) 58% (155) 16% (42) 268#1 Issue: Health Care 40% (203) 53% (271) 7% (38) 513#1 Issue: Medicare / Social Security 25% (73) 65% (192) 10% (31) 296#1 Issue: Women’s Issues 35% (38) 55% (58) 10% (10) 106#1 Issue: Education 34% (40) 53% (61) 13% (15) 116#1 Issue: Energy 28% (33) 60% (70) 12% (14) 118#1 Issue: Other 30% (44) 53% (77) 17% (24) 1442018 House Vote: Democrat 39% (303) 54% (415) 7% (54) 7732018 House Vote: Republican 27% (170) 63% (402) 11% (69) 6412018 House Vote: Someone else 32% (27) 50% (42) 19% (16) 852016 Vote: Hillary Clinton 38% (260) 54% (368) 8% (54) 6822016 Vote: Donald Trump 27% (194) 61% (433) 11% (79) 7062016 Vote: Other 38% (52) 52% (72) 10% (13) 1372016 Vote: Didn’t Vote 34% (228) 54% (364) 12% (79) 671Voted in 2014: Yes 33% (431) 58% (758) 9% (123) 1312Voted in 2014: No 34% (305) 54% (479) 12% (104) 8882012 Vote: Barack Obama 38% (322) 55% (465) 7% (59) 8462012 Vote: Mitt Romney 25% (122) 62% (305) 13% (61) 4892012 Vote: Other 26% (20) 66% (51) 8% (6) 772012 Vote: Didn’t Vote 35% (271) 53% (411) 13% (99) 7814-Region: Northeast 35% (139) 56% (221) 9% (34) 3944-Region: Midwest 27% (124) 64% (294) 10% (45) 4624-Region: South 34% (278) 56% (461) 10% (86) 8244-Region: West 37% (195) 50% (262) 12% (63) 520



249

Table HRdem3_1



Adults 33% (736) 56% (1237) 10% (227) 2200Watch TV: Every day 41% (468) 52% (586) 7% (74) 1127Watch TV: Several times per week 32% (154) 60% (295) 8% (39) 488Watch TV: About once per week 27% (40) 64% (96) 9% (14) 149Watch TV: Several times per month 26% (28) 69% (73) 4% (5) 106Watch TV: About once per month 14% (11) 67% (51) 19% (15) 76Watch TV: Less often than once per month 19% (15) 60% (49) 22% (18) 82Watch TV: Never 12% (20) 51% (88) 37% (64) 172Watch Movies: Every day 63% (291) 32% (149) 4% (20) 461Watch Movies: Several times per week 41% (241) 54% (316) 4% (24) 581Watch Movies: About once per week 23% (82) 70% (253) 7% (26) 361Watch Movies: Several times per month 25% (57) 70% (161) 5% (11) 229Watch Movies: About once per month 16% (32) 69% (141) 15% (30) 204Watch Movies: Less often than once per month 9% (15) 70% (120) 21% (36) 171Watch Movies: Never 9% (17) 49% (96) 42% (82) 194Watch Sporting Events: Every day 49% (75) 44% (67) 7% (10) 152Watch Sporting Events: Several times per week 44% (128) 52% (150) 4% (12) 290Watch Sporting Events: About once per week 32% (79) 62% (151) 6% (15) 245Watch Sporting Events: Several times per month 36% (69) 58% (114) 6% (12) 195Watch Sporting Events: About once per month 32% (48) 58% (88) 10% (15) 150Watch Sporting Events: Less often than once per month 33% (123) 58% (216) 9% (33) 371Watch Sporting Events: Never 27% (215) 57% (452) 16% (130) 797Cable TV: Currently subscribe 38% (388) 52% (538) 10% (105) 1031Cable TV: Subscribed in past 31% (240) 61% (467) 8% (63) 771Cable TV: Never subscribed 27% (108) 58% (231) 15% (59) 398Satellite TV: Currently subscribe 30% (142) 58% (273) 12% (56) 470Satellite TV: Subscribed in past 34% (223) 58% (383) 8% (50) 656Satellite TV: Never subscribed 34% (370) 54% (581) 11% (122) 1074Streaming Services: Currently subscribe 40% (521) 54% (713) 6% (82) 1316Streaming Services: Subscribed in past 30% (69) 59% (137) 11% (27) 232Streaming Services: Never subscribed 22% (146) 59% (388) 18% (119) 652


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Adults 33% (736) 56% (1237) 10% (227) 2200Film: An avid fan 100% (736) — (0) — (0) 736Film: A casual fan — (0) 100% (1237) — (0) 1237Film: Not a fan — (0) — (0) 100% (227) 227Television: An avid fan 53% (547) 41% (425) 5% (54) 1026Television: A casual fan 17% (171) 73% (747) 11% (110) 1028Television: Not a fan 12% (17) 45% (65) 43% (63) 146Music: An avid fan 48% (575) 47% (563) 5% (60) 1198Music: A casual fan 17% (152) 70% (635) 13% (120) 907Music: Not a fan 10% (9) 41% (39) 50% (47) 95Fashion: An avid fan 57% (196) 39% (133) 4% (13) 342Fashion: A casual fan 36% (297) 59% (488) 6% (47) 832Fashion: Not a fan 24% (242) 60% (616) 16% (168) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



251

Table HRdem3_2

Table HRdem3_2: In general, what kind of fan do you consider yourself of the following?Television

Demographic Television: An avid fan Television: A casual fan Television: Not a fan Total N



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Table HRdem3_2





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Table HRdem3_2



Adults 47% (1026) 47% (1028) 7% (146) 2200Film: An avid fan 74% (547) 23% (171) 2% (17) 736Film: A casual fan 34% (425) 60% (747) 5% (65) 1237Film: Not a fan 24% (54) 48% (110) 28% (63) 227Television: An avid fan 100% (1026) — (0) — (0) 1026Television: A casual fan — (0) 100% (1028) — (0) 1028Television: Not a fan — (0) — (0) 100% (146) 146Music: An avid fan 55% (660) 41% (493) 4% (45) 1198Music: A casual fan 38% (343) 55% (497) 7% (67) 907Music: Not a fan 24% (23) 40% (38) 36% (34) 95Fashion: An avid fan 60% (204) 38% (131) 2% (7) 342Fashion: A casual fan 51% (426) 45% (378) 3% (28) 832Fashion: Not a fan 39% (396) 51% (519) 11% (111) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


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Table HRdem3_3: In general, what kind of fan do you consider yourself of the following?Music

Demographic Music: An avid fan Music: A casual fan Music: Not a fan Total N




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Table HRdem3_3





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Table HRdem3_3



Adults 54% (1198) 41% (907) 4% (95) 2200Watch TV: Every day 58% (656) 39% (434) 3% (37) 1127Watch TV: Several times per week 52% (255) 45% (219) 3% (14) 488Watch TV: About once per week 56% (84) 39% (58) 4% (7) 149Watch TV: Several times per month 47% (50) 51% (54) 1% (1) 106Watch TV: About once per month 68% (52) 29% (22) 3% (2) 76Watch TV: Less often than once per month 41% (33) 47% (38) 12% (10) 82Watch TV: Never 39% (68) 47% (80) 14% (24) 172Watch Movies: Every day 72% (332) 26% (121) 2% (7) 461Watch Movies: Several times per week 59% (342) 39% (225) 2% (14) 581Watch Movies: About once per week 46% (166) 48% (173) 6% (23) 361Watch Movies: Several times per month 49% (113) 48% (111) 2% (5) 229Watch Movies: About once per month 55% (111) 43% (88) 2% (5) 204Watch Movies: Less often than once per month 36% (62) 59% (101) 5% (9) 171Watch Movies: Never 37% (72) 46% (90) 17% (32) 194Watch Sporting Events: Every day 62% (94) 33% (51) 5% (7) 152Watch Sporting Events: Several times per week 59% (170) 38% (110) 3% (9) 290Watch Sporting Events: About once per week 55% (135) 44% (109) — (1) 245Watch Sporting Events: Several times per month 56% (109) 42% (82) 3% (5) 195Watch Sporting Events: About once per month 53% (79) 46% (69) 1% (2) 150Watch Sporting Events: Less often than once per month 55% (205) 40% (150) 4% (16) 371Watch Sporting Events: Never 51% (405) 42% (337) 7% (55) 797Cable TV: Currently subscribe 56% (573) 40% (411) 5% (47) 1031Cable TV: Subscribed in past 55% (425) 42% (323) 3% (23) 771Cable TV: Never subscribed 50% (200) 43% (173) 6% (26) 398Satellite TV: Currently subscribe 52% (247) 42% (197) 6% (27) 470Satellite TV: Subscribed in past 59% (387) 39% (257) 2% (12) 656Satellite TV: Never subscribed 53% (564) 42% (453) 5% (56) 1074Streaming Services: Currently subscribe 60% (786) 37% (487) 3% (43) 1316Streaming Services: Subscribed in past 56% (129) 40% (93) 4% (9) 232Streaming Services: Never subscribed 43% (282) 50% (327) 7% (43) 652


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Adults 54% (1198) 41% (907) 4% (95) 2200Film: An avid fan 78% (575) 21% (152) 1% (9) 736Film: A casual fan 46% (563) 51% (635) 3% (39) 1237Film: Not a fan 26% (60) 53% (120) 21% (47) 227Television: An avid fan 64% (660) 33% (343) 2% (23) 1026Television: A casual fan 48% (493) 48% (497) 4% (38) 1028Television: Not a fan 31% (45) 46% (67) 23% (34) 146Music: An avid fan 100% (1198) — (0) — (0) 1198Music: A casual fan — (0) 100% (907) — (0) 907Music: Not a fan — (0) — (0) 100% (95) 95Fashion: An avid fan 87% (296) 12% (42) 1% (4) 342Fashion: A casual fan 55% (460) 43% (356) 2% (16) 832Fashion: Not a fan 43% (441) 50% (509) 7% (76) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.



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Table HRdem3_4

Table HRdem3_4: In general, what kind of fan do you consider yourself of the following?Fashion

Demographic Fashion: An avid fan Fashion: A casual fan Fashion: Not a fan Total N



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Table HRdem3_4



Adults 16% (342) 38% (832) 47% (1026) 2200Film: An avid fan 27% (196) 40% (297) 33% (242) 736Film: A casual fan 11% (133) 39% (488) 50% (616) 1237Film: Not a fan 6% (13) 21% (47) 74% (168) 227Television: An avid fan 20% (204) 42% (426) 39% (396) 1026Television: A casual fan 13% (131) 37% (378) 51% (519) 1028Television: Not a fan 5% (7) 19% (28) 76% (111) 146Music: An avid fan 25% (296) 38% (460) 37% (441) 1198Music: A casual fan 5% (42) 39% (356) 56% (509) 907Music: Not a fan 4% (4) 16% (16) 79% (76) 95Fashion: An avid fan 100% (342) — (0) — (0) 342Fashion: A casual fan — (0) 100% (832) — (0) 832Fashion: Not a fan — (0) — (0) 100% (1026) 1026Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.


Morning ConsultRespondent Demographics Summary

Respondent Demographics Summary

Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage

xdemAll Adults 2200 100%

xdemGender Gender: Male 1062 48%Gender: Female 1138 52%

N 2200

age5 Age: 18-29 485 22%Age: 30-44 528 24%Age: 45-54 333 15%Age: 55-64 417 19%Age: 65+ 436 20%

N 2200

demAgeGeneration Generation Z: 18-22 253 12%Millennial: Age 23-38 556 25%

Generation X: Age 39-54 537 24%Boomers: Age 55-73 739 34%

N 2085

xpid3 PID: Dem (no lean) 825 38%PID: Ind (no lean) 706 32%PID: Rep (no lean) 669 30%

N 2200

xpidGender PID/Gender: DemMen 366 17%PID/Gender: DemWomen 460 21%

PID/Gender: Ind Men 339 15%PID/Gender: Ind Women 367 17%

PID/Gender: Rep Men 357 16%PID/Gender: Rep Women 312 14%

N 2200

xdemIdeo3 Ideo: Liberal (1-3) 618 28%Ideo: Moderate (4) 584 27%

Ideo: Conservative (5-7) 722 33%N 1924

xeduc3 Educ: < College 1512 69%Educ: Bachelors degree 444 20%

Educ: Post-grad 244 11%N 2200


266

National Tracking Poll #2003101, March, 2020Respondent Demographics Summary


xdemInc3 Income: Under 50k 1171 53%Income: 50k-100k 716 33%

Income: 100k+ 313 14%N 2200

xdemWhite Ethnicity: White 1722 78%

xdemHispBin Ethnicity: Hispanic 349 16%

demBlackBin Ethnicity: Afr. Am. 274 12%

demRaceOther Ethnicity: Other 204 9%

xdemReligion All Christian 991 45%All Non-Christian 97 4%

Atheist 119 5%Agnostic/Nothing in particular 993 45%

N 2200

xdemReligOther Religious Non-Protestant/Catholic 119 5%

xdemEvang Evangelical 524 24%Non-Evangelical 815 37%

N 1339

xdemUsr Community: Urban 585 27%Community: Suburban 982 45%

Community: Rural 633 29%N 2200

xdemEmploy Employ: Private Sector 656 30%Employ: Government 127 6%

Employ: Self-Employed 209 10%Employ: Homemaker 118 5%

Employ: Retired 505 23%Employ: Unemployed 279 13%

Employ: Other 188 9%N 2083

xdemMilHH1 Military HH: Yes 426 19%Military HH: No 1774 81%

N 2200

xnr1 RD/WT: Right Direction 834 38%RD/WT: Wrong Track 1366 62%

N 2200


267



Trump_Approve Trump Job Approve 961 44%Trump Job Disapprove 1130 51%

N 2090

Trump_Approve2 Trump Job Strongly Approve 557 25%Trump Job Somewhat Approve 404 18%

Trump Job Somewhat Disapprove 277 13%Trump Job Strongly Disapprove 853 39%

N 2090

Trump_Fav Favorable of Trump 948 43%Unfavorable of Trump 1131 51%

N 2078

Trump_Fav_FULL Very Favorable of Trump 584 27%Somewhat Favorable of Trump 364 17%

Somewhat Unfavorable of Trump 219 10%Very Unfavorable of Trump 911 41%

N 2078

xnr3 #1 Issue: Economy 639 29%#1 Issue: Security 268 12%

#1 Issue: Health Care 513 23%#1 Issue: Medicare / Social Security 296 13%

#1 Issue: Women’s Issues 106 5%#1 Issue: Education 116 5%

#1 Issue: Energy 118 5%#1 Issue: Other 144 7%

N 2200

xsubVote18O 2018 House Vote: Democrat 773 35%2018 House Vote: Republican 641 29%

2018 House Vote: Someone else 85 4%N 1499

xsubVote16O 2016 Vote: Hillary Clinton 682 31%2016 Vote: Donald Trump 706 32%

2016 Vote: Other 137 6%2016 Vote: Didn’t Vote 671 30%

N 2195

xsubVote14O Voted in 2014: Yes 1312 60%Voted in 2014: No 888 40%

N 2200


268

National Tracking Poll #2003101, March, 2020Respondent Demographics Summary


xsubVote12O 2012 Vote: Barack Obama 846 38%2012 Vote: Mitt Romney 489 22%

2012 Vote: Other 77 3%2012 Vote: Didn’t Vote 781 36%

N 2193

xreg4 4-Region: Northeast 394 18%4-Region: Midwest 462 21%

4-Region: South 824 37%4-Region: West 520 24%

N 2200

HRdem1_1 Watch TV: Every day 1127 51%Watch TV: Several times per week 488 22%Watch TV: About once per week 149 7%

Watch TV: Several times per month 106 5%Watch TV: About once per month 76 3%

Watch TV: Less often than once per month 82 4%Watch TV: Never 172 8%

N 2200

HRdem1_2 Watch Movies: Every day 461 21%Watch Movies: Several times per week 581 26%Watch Movies: About once per week 361 16%

Watch Movies: Several times per month 229 10%Watch Movies: About once per month 204 9%

Watch Movies: Less often than once per month 171 8%Watch Movies: Never 194 9%

N 2200

HRdem1_3 Watch Sporting Events: Every day 152 7%Watch Sporting Events: Several times per week 290 13%Watch Sporting Events: About once per week 245 11%

Watch Sporting Events: Several times per month 195 9%Watch Sporting Events: About once per month 150 7%

Watch Sporting Events: Less often than once permonth

371 17%

Watch Sporting Events: Never 797 36%N 2200

HRdem2_1 Cable TV: Currently subscribe 1031 47%Cable TV: Subscribed in past 771 35%Cable TV: Never subscribed 398 18%

N 2200


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HRdem2_2 Satellite TV: Currently subscribe 470 21%Satellite TV: Subscribed in past 656 30%Satellite TV: Never subscribed 1074 49%

N 2200

HRdem2_3 Streaming Services: Currently subscribe 1316 60%Streaming Services: Subscribed in past 232 11%Streaming Services: Never subscribed 652 30%

N 2200

HRdem3_1 Film: An avid fan 736 33%Film: A casual fan 1237 56%

Film: Not a fan 227 10%N 2200

HRdem3_2 Television: An avid fan 1026 47%Television: A casual fan 1028 47%

Television: Not a fan 146 7%N 2200

HRdem3_3 Music: An avid fan 1198 54%Music: A casual fan 907 41%

Music: Not a fan 95 4%N 2200

HRdem3_4 Fashion: An avid fan 342 16%Fashion: A casual fan 832 38%

Fashion: Not a fan 1026 47%N 2200

Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-stratification weights applied.

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National Tracking Poll #2003101, March, 2020 271

nationaltrackingpoll#2003101 march27-29,2020 … · 2020. 5. 1. · nationaltrackingpoll#2003101...

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