national wildlife federation affiliates & network for good ... · email marketing, social media...
TRANSCRIPT
[[[
National Wildlife Federation Affiliates & Network for Good: A Partnership for Fundraising Success
www.networkforgood.org/npo
www.NetworkforGood.org/npo
Network for Good is a nonprofit that was started in 2001 by the technology giants AOL, Cisco Systems and Yahoo
To date, Network for Good has helped more than 85,000 nonprofits raise over $830 million in online donations
Network for Good provides the tools and training to make
online fundraising easy and affordable for all nonprofits
Who we are
www.NetworkforGood.org/npo
Most giving is INDIVIDUAL
Total giving in 2012 estimated at $316.23B
72% of all donations made in 2012 came from individual donors
Donations to environmental and animal organizations were up nearly 7%
Source: ‘Giving USA 2013’ – Giving USA (GivingUSAReports.org)
www.NetworkforGood.org/npo
A digital revolution
www.NetworkforGood.org/npo
Most individual donations are given through nonprofits’ websites
www.NetworkforGood.org/npo
The importance of leading-edge technology
www.NetworkforGood.org/npo
The importance of year-end giving
www.NetworkforGood.org/npo
A successful year-end campaign doesn’t just happen in Q4
Your job right now is to acquire and inspire donors
In 2012, nonprofits who signed up for DonateNow in June
and July raised 30% more during year-end than those organizations who signed up in August and September
Plan NOW for year-end success
www.NetworkforGood.org/npo
My partners’ fundraising success
In the last year, my nonprofit partners have raised a combined total of $10,040,036
Last year, Network for Good helped environmentally focused organizations to raise a combined total of $3,578, 418
Our environmental partners achieve an outstanding return on their investment, raising anywhere from 12x to 21x their investment
Environmental Organizations by Budget Prior 12 months – Average ROI 2008 to Present – Average ROI
$100,001 - $250,000 1,200% 1,300%
$250,001 - $500,000 1,800% 1,800%
$500,001 - $1,000,000 1,800% 1,400%
$1,000,001 - $5,000,000 1,800% 1,500%
$5,000,001 + 2,100% 2,000%
www.NetworkforGood.org/npo
Fundraising Fundamentals We take the hard work out of becoming an expert fundraiser. As a premium training subscriber, you will have access to:
Interactive on-demand tutorials on fundraising, email marketing, social media and more
Fundraising checklists, action plans and templates
Our full archive of subscriber-only webinar recordings, e-books and fundraising guides
Access to our team of experts in exclusive subscribers-only forums where you can get advice, reviews and inspiration
An expert review of your website and your fundraising appeal letters
www.NetworkforGood.org/npo
Redesigned DonateNow form • DonateNow is easily
customized to reflect the colors and images from your nonprofit website.
• Your donation page is automatically formatted in an easy-to-use donation form that prompts donors to give.
• We give you the opportunity to further customize your page with testimonials, calls to action and more.
www.NetworkforGood.org/npo
DonateNow provides easy mobile giving, with no extra effort
Network for Good has partnered with PayPal, the leader in mobile and digital payments, to provide a robust, mobile-friendly donation experience tailored to nonprofit fundraising. • DonateNow automatically detects
donors on a smartphone and displays the optimized experience.
• Donors can choose to complete their donation via credit card or PayPal.
• Your mobile experience is included with DonateNow – no extra fees or set up!
Before After
www.NetworkforGood.org/npo
Spread the word with social sharing
• Empower supporters to share their support with their Facebook, Twitter, LinkedIn and Google+ networks
• Let donors spread the word via email to their friends and colleagues.
• Customize it! Pre-program a suggested tweet for donors to share on Twitter and give donors suggested email text.
www.NetworkforGood.org/npo
Consolidated Reports
• Improved reporting provides real-time tracking of your donations, donors and more
• See all of your donations across the Network for Good platform
www.NetworkforGood.org/npo
Exclusive fundraising package for National Wildlife Federation Affiliates
• DonateNow Plus for $59.95/month with a one-year agreement (25% discount; savings of $240/year)
• 3% transaction fee on donations (your donors can cover this)
• Provided that ten Affiliates sign up, Network for Good will provide participating organizations with three exclusive training webinars focused on year-end strategy and donor engagement
• Package is available through 07/31/2013
