National Strategies, Inc.

• The Pre-Eminent State and Local Public Affairs Firm in America

• Proven Track Record of Success• Our Strength Is Our People

– Principals Who Have Served at the Highest Levels of Politics and Government

– A National Network of 500 Consultants

Premier National Network• Close Personal Relationships

– With State, County, City Decision-Makers

• Proven, Experienced Performers

in Similar Projects• Adherence to Highest Ethical

Standards

Our Business Philosophy

• We Partner with Our Clients• Your Goals and Objectives

Become Ours• Highest Ethical Standards• Building the Best Team for Your

Needs

Fortune 100’s to Start-Ups

Cisco SystemsYahoo!NBC TelevisionGeneral Electric Co.Bayer PharmaceuticalAmerican Management

SystemsNBC

Earth TechTransAmericaLockheed MartinEgovnet.com

Representative Clients

NSI Services for Ford Motor Company

• Strategy• Field Operations• Reputation

Enhancement• Lobbying

Strategy

• Intelligence Gathering• Strategic Counsel – Proactive• Strategic Counsel – Reactive• Political Planning

Intelligence Gathering

• Highest Level “Ear to the Ground”• Trend Spotting

– Political– Legislative– Administrative– Anticipate Problem Areas

• Candid Assessments on Friends/Adversaries

• Impending Leadership Changes• Elections to Watch

Strategic Counsel

Long Term / Proactive• NSI Principals’ Perspective• National Consultant Network

Perspective• Reputation Building / Enhancement• Identify Goals and Objectives• Identify Valuable Relationships• Anticipate Problem Issues• Anticipate Trouble Spots

Strategic Counsel

Short Term / Reactive• Political Assessment• Firestone Crisis Assistance• Reputation Management• Rapid Response in 50 States

– Tailored to Local Dynamics• Champion & Surrogate

Recruitment• Assistance with Attorneys General

Political Planning• Assist PAC

– Target Races– Help Define PAC Objectives– Assist in Adding Funding Sources

• Political Plan Counsel– Support Soft Dollar Policy Change– Vehicles in Kind Program

- Events / Campaigns / Charitable Causes

– Identify Crucial Elections- State / Local / Legislative

Leadership Races

Field Operations

• Relationship Building• Grass-Tops Campaign• Grass-Roots Program• Field Network Critique

Relationship Building

Introductions and Follow-Up for Key Ford Executives to:

• Governors, Attorneys General, Other Constitutional Officers, Legislative Leaders, Mayors, County Supervisors, County Executives, “Change Leaders”

• Key Association Liaison– RGA, DGA, ALEC, NCSL,Senate

Presidents, Speakers, National League of Cities, National Association of Counties, RNC, DNC, State Party Leaders

Grass-Tops Campaign

Coordinate with National Consultant Network to:

• Add Consultant Network as Champions• Add Consultant Network as Champion

Recruiters• Provide Intelligence for Champions and

Recruiters• Assist in Field in Strengthening Ford’s

Congressional Key Contact Program• Create State / Local Key

Contact Program

Grass-Roots Program

Supplement Ford’s Existing Efforts• Organize and Coordinate State Days /

Fly-ins for Key Ford Executives– Integrate State and Local Champions

• Add Non-Traditional Stakeholders– High-Tech Vendors and Suppliers

- Dell, Nokia, Qualcomm, Yahoo, Others• Supplement Traditional Vendor

Involvement• Provide State and Field on-the-

Ground Integration

Field Network Critique

• Review Ford’s Existing Consultants and Political Operatives – Retention Advice– New Addition Hiring Counsel

• Short-Term Recommendations• Long-Term Recommendations

Reputation Enhancement Programs

• California Crisis Management• Attorney General Project• Community Involvement Project• Investor Relations Assistance

California Crisis Management• Identify Appropriate Team from

California Consultant Network– Legislative Specialist– Attorney General Specialist– Governor Specialist

• Negotiate Team’s Involvement• Assess Ford’s Political Capital with

State Leadership– Gubernatorial, Legislative,

Attorney General• Provide Strategic

Counsel

• Develop Plan• Reputation Management

– Protect and Enhance Ford in California

– Build and Strengthen Ford Relationships at all Levels of Government

• Integrate and Coordinate Efforts– Among California Team– In Concert with Federal

Relations Team

California Crisis Management(continued)

Attorney General Project• Direct Contact Through National

Consultant Network to Targeted AG’s• Utilize Former AG’s and AG Specialists

Among National Consultant Network• Liaison to NAAG and Partisan AG

Associations• Identify Top Policy and Political

Initiatives of AG’s– Support Financially and Otherwise

• Integrate with Political Plan – Support Friends /

Defeat Adversaries

Community Involvement ProjectLeverage Ford Charitable-Giving

Program to Political Imperatives• Utilize National Consultant Network

– To Identify Favored Projects of Leaders– To Identify Favored Charities of Leaders– To Assist Ford in Locating Charitable

Opportunities in Order to Improve Tone and Message with Key Leaders

– To Deliver Contributions– To Arrange Appropriate Notice and

Public Relations

Investor Relations AssistanceEncourage Investment in Ford

Securities• Liaise with Public Sector

Institutions– Such as CALPERS, Other State

Retirement Boards• Assist with Local Reputation

Management– Particularly During Crises

Lobbying

• Direct Lobbying – Proactive• Direct Lobbying – Reactive• State Policy Initiative

Direct Lobbying - Proactive• Offensive / Long-Term / Goal-Specific

– Integrated with Ford Resources– Reputation Building

• By NSI Principals– To Federal, State, Local Officials

• By NSI Consultant Network Access to Each and Every:– U.S. Senator / Member of Congress– Governor / Attorney General– State Senate President and Speaker– Mayor /

County Executive

Direct Lobbying - ReactiveDefensive / Short-Term • Reputation Management• Real Time Response to Crises

– Eg. California Team in Place in Hours– Immediate Mobilization of Resources– Quick Intelligence from National

Network of Consultants– Quick Political Assessment– Identification and Recruitment

of Allies and Champions

State Policy Initiative

• Conduct Resource Inventory• Identify Short-Term Issues of

Import– Assess Firestone Impact on

Statehouse• Identify Long-Term Issues

– Direct Manufacturer Sales – Dealer Franchise Questions – State and Local Procurement– Others

The NSI Team Approach

• The Ford Team– Al Gordon– Paul Hatch– Tim Onoff– 500 Consultants Nationwide

• We Play To Win!• Nationally-Certified Ethics

Program• Strategic Partnerships with

Our Clients

The NSI Advantage

• Hands-on Experience in Every State, County and City

• State-by-State Project Management and Oversight

• Experienced Strategic Counselors• Public Affairs, Regulatory Relations

and Legislative Advocacy Experts• State and Local

Procurement Specialists• Ready on Day One