national sponsorship opportunities

National Sponsorship OpportunitiesTHE HERITAGE CREST FOUNDATION

418 GREENE ST. AUGUSTA, GEORGIA 706.849.1054

“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”

– James Brown

2006 JBMFSponsorship Opportunities

James Brown “Soul of America” Music Festival

The City of Augusta, GA, along with the Heritage Crest Foundation, embraces the legendary James Brown. Mr. Brown is a beloved figure, not only in his home of Georgia & South Carolina, but across the United States and around the World as well. We recognize Mr. Brown, the Godfather of Soul. Please join us, as we honor one of our greatest musical treasures ever, for the First Annual James Brown “Soul of America” Music Festival.

Held in the recently acclaimed “WE FEEL GOOD” city, that hosts the most prestigious golf tournament in the world, the James Brown “Soul of America” Music Festival, a bi-state event (GA/SC) is to be held Memorial Day Weekend, May 25th thru 28th, 2006 with an expected attendance of over 100,000. This historic Festival will televise two of its major events that will air nationally and internationally in selected markets and cable systems across the country.

This festival promises to be the music festival of all festivals; attracting music lovers of all genres, from all over the world. While many festivals celebrate and pay homage to past and living music legends, no other festival will celebrate all music forms like the JBMF.


– James Brown


James Brown “Soul of America” Music Festival

From NASCAR fans to Jazz, Blues to Soul and from Country to Hip Hop, more than fifty (50) acts will grace the stages of The James Brown “Soul of America” Music Festival. Each of the fifty (50) acts will pay tribute and celebrate the fiftieth 50th anniversary of James Brown's first release, Please, Please, Please. More than forty entertainers, from the film, sports and music industries, will invite the world to join this 50th year anniversary. The event will be held in historic downtown Augusta, Georgia.

No one entertainer has had as much influence as “The Godfather of Soul, Soul Brother Number 1, Mr. Dynamite, The Hardest Working Man in Show Business.” From Gospel, Hard Rock, Reggae, Country, Jazz and Blues, to R&B and Hip-Hop, one man has changed the rhythm of music twice in a generation and music has never been the same.

James Brown has greatly influenced some of the world’s most renowned artists, such as Michael Jackson, Prince, and Usher. His use of the seventh cord and many harmonic transitions created a smooth sound with an edge of desperation. Thus, James Brown has had the greatest influence on music ever.


– James Brown


Music Makes The Difference

The City of Augusta, Georgia and the Heritage Crest Foundation’s We Feel Good committee invites people from all over the world to:

“Embrace The Race”

The JBMF is a tribute to America's great Diversity and courage during our most difficult times.The music industry has always been the front runners in coming to the rescue of our most vulnerable. The James Brown Music Festival celebrates the "Soul of America"through music because MUSIC MAKES THE DIFFERENCE.

James Brown “the Godfather of Soul” who pioneered race music in the 60's was one of the most influential figures that unified the nation. Some fifty years later his influence on the social fabric of this country as well as music is more evident today as we see Pop, Hip Hop and Country sensations writing, producing and signing songs together.

The Godfather of Soul will be making appearances at NASCAR events to embrace the race. Join us as the Foreign Minister of Funk performs “Living in America”during this homecoming tour and embrace the race.


– James Brown


Breaking News …WRDW Channel 12 (CBS)October 4, 2005Organizers for the James Brown Music Festival are using the “We Feel Good” slogan to lure thousands to Augusta for the mega event that is planned for late March..

In March, the Augusta Common will be center stage for the festival, right across from the James Brown statue. Organizer Champ Walkerexpects a crowd between 50,000-100,000.

“This is an international event,” Walker said. An event that organizers hope will pour millions of dollars into the local economy.

“Let’s get together, what we miss is love,” Brown said.

“James Brown brought the races together during the 1960’s. You are talking about race music hew as the pioneer, you’re talking about rap, funk, rock, you are talking about James Brown,” Walker said. The entertainer says it would be good for the local economy.

“If they get that James Brown Festival started that would pay offAugusta’s bills for a year so they don’t have to worry about how they are going to get money and subsidies,” Brown said.

“Now that we are the Feel Good City he feels like this city has turned a corner in reference to him and his contributions and we have an icon in our midst,” Walker said.

“God is good and please please please don’t forget me,” Brown said.

The James Brown Soul of America Music Festival and Celebrity Weekend is set for March 30 through April 2.


– James Brown


Schedule of Events …Thursday (May 25, 2006)

JBMF Celebrity Golf ClassicJBMF Sponsor VIP Reception at Botanical GardensJBMF 50th Anniversary Celebrity Gala Roast Tribute (Hosted

by Deanna Brown, daughter of James Brown an on-air radio personality)Friday (May 26, 2006)

JBMF Art Show at “Artist Row” on River WalkJBMF Music Showcase at the “Common”JBMF Evening of Jazz at the “Amphitheater”JBMF Evening Music and Celebration

Saturday (May 27, 2006)JBMF Celebration ParadeJBMF River Walk Art Show &” Taste of SoulJBMF Health FairJBMF Music Showcase & Dance/Impersonation Contest at the

“Common”JBMF Comedy at the AmphitheaterJBMF Tribute Concert

Sunday (May 28, 2006)JBMF Sponsors River Walk Jazz BrunchJBMF Music Showcase at the CommonJBMF Evening of Gospel


– James Brown


Targeted Artist & Celebrities …

Usher Michael Jackson Rolling StonesGladys Knight Aretha Franklin Garth Brooks Brittney Spears Frankie Beverly & Maze PrinceDiana Ross John Cougar Mellencamp George DukeGap Band Hootie & the Blowfish Gil ScottBarry Gordy Justin Timberlake P’DiddyPhil Collins Queen Lattifa Mariah CareyMos Def Common Jay-zO’Jays Jazz Crusaders Quincy JonesTyra Banks Yolanda Adams SantanaChante Moore Mary J Blige Erika BaduAnita Baker Gerald Levert Baby Face The Fugees The Winans Ronnie LawsKirk Franklin Lisa Marie Pressley The WhispersShakira Omarion Pretty RickyMick Jagger Jill Scott John LegendSmokey Robinson Brian McKnight KemBon Jovi Samuel Jackson Chris TuckerAlan Jackson Mick Jagger BonoU2 Allman Brothers Band ZZ TopKeith Urban Jessica Simpson Clint BlackLynyrd Skynyrd Guns N’ Roses Aerosmith


– James Brown


Festival SummaryWho: James Brown – The Legendary “Godfather of Soul” and the

Heritage Crest Foundation

What: The First Annual - James Brown “Soul of America” Music Festival

This high-profile, four-day celebration, will take place Memorial Day Weekend and will be televised to over 30 million households nationally and internationally. The festival will feature open air concerts, with national and internationally acclaimed artist. More than fifty (50) acts will grace eight stages along with a number of musical showcases throughout the city “Music Shacks” (CLUBS) will jam throughout the evening keeping the city a buzz, all celebrating the Soul of America musical icon

When: May 25th – 28th, 2006

Where: Downtown Augusta, Georgia & surrounding areas

Why Become a Sponsor:

From creating brand awareness and entertaining key clients to increasing traffic, expanding shelf space and increasing sales, the James Brown Music Festival is the ideal marketing platform to form a long term relationship between your branding and our targeted audiences. Clear Channel Communications has come on board as one of our major media partners and has designed a major marketing and promotional campaign as part of the overall marketing effort. The First Annual JBMF expects an estimated attendance of over 100,000 over the four day celebration.


– James Brown


Festival Capacities Of Main Venues …Host Hotel Ballroom: 1,000

James Brown Gala Roast Tribute

•The Boathouse (On The Savannah River): 400Reception Venue

• Main Stage Performance: 30,000 Plus (Television Taping of James Browns Concert Performance with Special Guest)

•The Augusta Common (Downtown Augusta): 8,000 PlusMain Stage with Day long Entertainment

• The Amphitheater (Downtown Augusta): 1,600 PlusMain Stage Friday and Saturday Evening

• Augusta Riverwalk “Artist Row” (Downtown Augusta): 2,500Café Concerts, Art Show and Taste of Soul

•The Depot (Old Train Depot): 25,000 Plus Main Stage Concert Venue

Music Shacks (Clubs) Throughout The City: 1,200 PlusJam Sessions


– James Brown


Platinum Sponsor: $250,000Company will be recognized as Platinum Sponsor of the First

Annual James Brown Music Festival (JBMF)Title Sponsor of the James Brown Celebrity Concert held at the Title Sponsor of the James Brown Celebrity Gala TributeTitle Sponsor of our televised one hour James Brown Concert

Performance with special guest to air nationally on selected stations

Sponsor of James Brown’s One Hour Autograph SessionYour company will receive optimum signage and booth

locations (selling/display)Corporate Logo positioned on stage of venues during show and

projection screensName association with our kick off press conference Corporate Hospitality Tent at Title EventsPA announcement at all JBMF events as Platinum SponsorCategory Exclusivity

Television4 billboards in our nationally televised Concert Special 4 billboards in our nationally televised one hour JBMF Special8 commercial announcements to air in our Concert Special8 commercial announcements to air in our JBMF Special30 national on air tune in promotional mentions prior to the

airing of the specialsMinimum of 45 thirty second promos promoting the JBMF (8)

eight weeks prior to the Festival


– James Brown


Platinum Sponsor: $250,000Radio

Company Name tagged on a minimum of Seventy-Five (75) thirty-second (:30) pre-recorded radio spots in more than 100 markets nationally

(100) one hundred promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally

Name mention during on-air ticket giveaways and travel sweepstakes

PrintPlacement in national magazine for 2 months

Company name included in our 30,000 direct mailing campaign

Company name included in all in market promotional efforts (press releases, flyers and posters)

Company name included in our 30,000 event schedule guides

3 full page color ads in our 15,000 JBMF Souvenir Booklet Promotion

Title Sponsor receives a (2) week Promotional Campaign developed with your company to increase product/service visibility

200 Tickets donated to a local Youth Organization in your company’s name for Selected Events

Product inclusion in our JBMF gift package in each market


– James Brown


Platinum Sponsor: $250,000Internet Exposure

Company Logo placed on our JBMF Website

MerchandisingCompany name and logo on official JBMF Weekend

t-shirts, caps and other merchandise

HospitalityReceive two (2) JBMF VIP Weekend Packages each including

hotel accommodations for three (3) nights (Thursday, Friday and Saturday) and 2 round trip airline tickets

20 Tickets To The VIP Sponsors & Celebrity Reception Honoring James Brown

12 Entries in the JBMF Celebrity Golf TournamentRequested number of Tickets To The 50th Anniversary Gala

TributeRequested number of Tickets For James Brown Saturday Concert 200 General Admission, 100 Prime and 100 non-prime seats and

10 backstage passes to the (Fri & Sun.) Concert Performance200 Tickets Per Night To The (Fri. & Sat.) Concert Performances

at Amphitheater200 Tickets Per Night To The (Fri. & Sat.) Concert Performances

At The Common200 Tickets Per Night To The (Fri. & Sat.) Performances At The

Riverwalk25 Parking Passes To All JBMF Events


– James Brown


Gold Sponsor: $175,000

Company will be recognized as Gold Sponsor of the First Annual James Brown Music Festival (JBMF)

Title Sponsor of the JBMF Celebrity Golf ClassicTitle Sponsor of the JBMF Sponsor’s Riverwalk BrunchYour company will receive optimum signage and booth

locations (selling/display)Corporate Logo positioned on stage of venues during show

and projection screensName association with our kick off press conference Corporate Hospitality Tent at Title Events

PA announcement at all JBMF events as Gold Sponsor

Television2 billboards on our nationally televised Concert Special and

our One Hour JBMF Special2 billboards on our nationally televised JBMF Special6 commercial announcements to air in our Concert Special6 commercial announcements 25 national on air tune in promotional mentions prior to the

airing of the specialsMinimum of 35 thirty second promos promoting the JBMF

(8) eight weeks prior to the Festival


– James Brown



RadioCompany Name tagged on a minimum of fifty five (55) thirty-

second (:30) pre-recorded radio spots in more than 100 markets nationally

(60) Sixty promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally

Name mention during on-air ticket giveaways and travel sweepstakes

PrintPlacement in national magazine for 1 monthCompany name included in our 20,000 direct mailing campaignCompany name included in all in market promotional efforts

(press releases, flyers and posters)Company name included in our 20,000 event schedule guides2 full page color ads in our 15,000 JBMF Souvenir Booklet

Promotion150 Tickets donated to a local Youth Organization in your

company’s name for Selected EventsProduct inclusion in our JBMF gift package in each market

Internet ExposureCompany Logo placed on our JBMF Website


– James Brown



Hospitality18 Tickets To The VIP Sponsors & Celebrity Reception

Honoring James BrownRequested Number of Entries in the JBMF Celebrity Golf

Tournament30 Tickets To The 50th Anniversary Gala Roast175 General Admission, 75 Prime and 100 non-prime

seats and 5 backstage passes to the (Fri. Sat. & Sun.) Concert Performance

175 Tickets Per Night To The (Fri. & Sat.) Concert Performances at Amphitheater

175 Tickets Per Night To The (Fri. & Sat.) Concert Performances At The Common

Requested Number of Tickets Per Night To The (Fri. & Sat.) Performances At The Riverwalk

20 Parking Passes To All JBMF Events


– James Brown


Silver Sponsor: $100,000Company will be recognized as Silver Sponsor of the

First Annual James Brown Music Festival (JBMF)Title Sponsor of the JBMF Celebrity VIP ReceptionTitle Sponsor of the JBMF Evening of Jazz at the

AmphitheaterYour company will receive optimum signage and booth

locations (selling/display)Corporate Logo positioned viewed on in Venue

projection screensName association with our kick off press conference Corporate Hospitality Tent at Title EventsPA announcement at all JBMF events as Gold Sponsor

Television2 billboards on our nationally televised JBMF Special4 commercial announcements in the JBMF Special15 national on air tune in promotional mentions prior

to the airing of the specialsMinimum of 20 thirty second promos promoting the

JBMF (8) eight weeks prior to the Festival


– James Brown


Silver Sponsor: $100,000Radio

Company Name tagged on a minimum of thirty five (35) thirty-second (:30) pre-recorded radio spots in more than 100 markets nationally

(30) Thirty promotional announcements and live-liners within a four (4) week radio campaign in more than 100 markets nationally

PrintCompany name included in all in market promotional efforts

(press releases, flyers and posters)Company name included in our 10,000 event schedule

guidesCompany name included in our 20,000 event schedule

guides1 full page color ad in our 15,000 JBMF Souvenir Booklet

Promotion100 Tickets donated to a local Youth Organization in your

company’s name for Selected EventsProduct inclusion in our JBMF gift package in each market

Internet ExposureCompany Logo placed on our JBMF Website


– James Brown


Silver Sponsor: $100,000

HospitalityRequested Number of Tickets To The VIP Sponsors &

Celebrity Reception Honoring James Brown4 Entries in the JBMF Celebrity Golf Tournament20 Tickets To The 50th Anniversary Gala Roast150 General Admission, 10 Prime and 10 non-prime seats

to the Concert Performance Requested Number of Tickets For An Evening of Jazz At

The Amphitheater (Saturday Night)150 Tickets To The Comedy Stand Up at Amphitheater150 Tickets Per Night To The (Fri. & Sat.) Concert

Performances At The Common150 Tickets Per Night To The (Fri. & Sat.) Performances

At The Riverwalk15 Parking Passes To All JBMF Events


– James Brown


Additional Entitlements Available

JBMF EventsJBMF Celebration ParadeAn Afternoon Concert Saturday An Evening Of Jazz at the AmphitheaterSunday Jazz Brunch At The RiverwalkSunday an Afternoon of Gospel


– James Brown


Join us in being a part of an international event that will bridge racial gaps, celebrate the history and impact of music on our culture, and will bring the stars together for a weekend commemorating the contributions of the “Master of Music,”Mr. James Brown.

The Heritage Crest Foundation promotes racial unity by promoting

the common bond that all people share - The Spirit to Overcome.

For more informationContact the Heritage Crest Foundation

706.849.1054Email: [email protected]

http://www.jbmf.org“. . . everybody has a soul, they may have a different culture to draw from, but everyone has a soul.”

– James Brown

national sponsorship opportunities

Documents