Harnessing the Power ofSocial Media Marketing

A bi

t of H

isto

ry

• Radio – 38 years

• TV – 13 years

• Internet – 4 years

• Facebook – Added 100 million users in less than 9 months

Source: United Nations Cyberschoolbus Document and Mashable

Number of years to reach

50 million users

Why

Soc

ial M

edia

Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009Nielson report, Global Faces and Networked Places, 2009

90 % of people

trust

recommendations

from people they

know

70 % of people

trust

recommendations

from people they

don’t know

300%The growth in the

time spent on

social networks

1 – 1 is the

new marketing

reality replacing

1 to many

Face

book

Sta

tistic

s• + 600 million users

• + 50% of users log on to Facebook daily

• 130 average number of friends per user

• 55 minutes average time spent per day

• 2 X – Mobile users more active than non-mobile users

Add Fans each month

Encourage Participation

Drive Traffic from Facebook to your site

Profile Design and Optimization

Content Posting

Encourage Conversations

Analytics and reporting

Case

Stu

dy

Facebook is now Biggest Referral SiteIncreased SalesImproved AwarenessBrand development

Twitt

er+ 200 Million users (ComScore)

140 Million tweets per day

55% female tweeters (Quantcast)

347% jump since a year ago in people accessing Twitter via mobile devices (social network watch)

• Build Followers each month• Post Tweets• Tweets relevant to – your business,– its industry– the market & general current events.

• We strategize with you to determine any specific

topics or themes to focus on• Post updates that capitalize on current trending topics to increase visibility.• Target updates that are likely to appear in

Google’s Real Time results.

Case

Stu

dy

Created Awareness amongst thousands of travel critics and travel agentsOver 1000 new visits per monthNew Sales

http://www.nationalpositions.com/webinars/videoseo.html

YouT

ube

Stati

stics

2 billion videos viewed each day

2nd most popular search engine

60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip

37% bought an item they saw advertised on YouTube

Vide

o Se

arch

Eng

ine

Opti

miz

ation

30 second video productionVideo Keyword selection

YouTube Channel setup and personalization

Video upload

Video tag optimization *

* Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines

Case

Stu

dyDominates Vintage Guitars

174,442 Video Views29,478 site visits568% increase in traffic

Mon

thly

Str

ateg

y Co

nsul

ting Develop new initiatives such as

ContestsPollsBrand awareness campaignsEvent promotionLatest Product News and Trends to generate Community Engagement

Nati

onal

Bra

nd B

oost

er

Everything you need to run an effective Social Media campaign

Build a community

Generate brand awarenessImproved SEO rankingsIncreased traffic

Generate more sales or leads

Win

ning

Str

ateg

y