national saleyards expo july...
TRANSCRIPT
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National Saleyards ExpoJuly 2019
Online selling and interfacing saleyard sales
Tom Rookyard
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Agenda
What do you need to set up an online sale for success?
The evolution of interface sales
What succeed and what failed?
The future of AuctionsPlus saleyard interfacing
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Tom Rookyard
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What do you need to set up an online sale
for success?
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What do you need to set up an online sale for success? - Information at your finger tips
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What do you need to set up an online sale for success? - Building buyer confidence through reputations
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What do you need to set up an online sale for success? – Know the person you are working with
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What do you need to set up an online sale for success? – Quality media
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The Evolution of Interface Sales
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Evolution of Interface Sales
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0
10000
20000
30000
40000
50000
60000
2015 2016 2017 2018 2019 Cattle Sheep
Past Fully-Assessed Interfaced Saleyard Sales
Cattle Sheep9,200 114,000
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Past Fully-Assessed Interfaced Saleyard Sales
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20
40
60
80
100
120
140
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1
2
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9
2016 2017 2018 2019Lots sold online Login in bidders Online bids
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What succeed and what failed?
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Jamestown Sheep Sales, Thursday 21st Feb 201923,000 sheep yarded, fully assessed pre-sale
150 logged in users114 bids17 lots purchased (30%) catalogue
What Succeeded?
AACo Surplus Steer Sale, Friday 22nd March 20195,196 cattle yarded, fully assessed pre-sale
202 logged in users361 bids17 lots purchased (31%) catalogue
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What Failed?
Euroa Feature Steer Weaner Sale, Wednesday 7th Dec 20161,747 cattle yarded
56 bidders6 bids0 lots purchased
Sale Characteristics • ‘Lite’ assessment• Assessment delivered the day of sale• Poor media, 1 video of stock in the pen• AuctionsPlus not onsite
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Summary of our learnings
To set a sale up for success you need:
• Catalogue Released >2days Before Sale – The ‘Google it’ trend, people want info NOW
• Fully Assessed Pre-Sale – accuracy and integrity are key to buyer confidence
• Auctioneer Training/AuctionsPlus Staff Onsite – know the person you are working with
• Quality Media• Audio streaming, video streaming of saleyard sales – quality matters
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The future of AuctionsPlus saleyard
interfacing
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The future of AuctionsPlus saleyard interfacing
• Offline assessor app• real time assessment
entry via iPad
• Virtual and Augmented Reality
• Video streaming
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Thankyou
0407 184 721
mailto:[email protected]
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