Presents

Increase Wego & Scooty brand awareness &

recall

Provide a platform for TEST DRIVES/experience

of product

Increase walk-ins @ TVS dealerships

Direct involvement of the RC listeners through

the only singing reality show on Radio

• Capitalizing on the market driver “MUSIC”

and success of seasons of Super Singer

till date

• TG – 18 to 34 years

80000 nos.

Total Registrations across 15 cities

Mention in Limca book of

records for making 773

children sing together on

Radio in Ahmedabad

Facebook PRC IVRS Malls /Float Office

568 700 17030 26535 249132204

Human

banners

Total no. of test drives 2608Markets covered 20

Avg. no. of audition days across markets 8Avg test drives in each market 130

Avg. Test drives in each day 16

Teasers Print Website (

planetradiocity.com)

Sweepers TV facebook

Judges bytes & other

celeb bytes related to

property

Banner boys, leaflets &

posters

Promos Canter

RJ Mentions & OB

Links

Branded Cab/Float

IVRS no. Hoardings & Mobile boards

Live OB’s from on

ground

TV coverage & FCT

Mall activations/ Auditions

Activity Snapshots

RC Office Auditions

TVS Bike Display Pics @ Malls

Test Drives @

RC Office & Float

Paper Ad: Deccan Herald - 28th August 2012

Paper Ads: Deccan Herald - 31st August 2012

Print &

Hoarding Mumbai

Dates Print

Publication

Language Material

Type

24th August Mid Day English Ad space

26th August Mid day English Advertorial

23rd August DNA English Ad space

23rd August HT English Ad space

28th August Navshakti Marathi Ad space

27th August Navshakti Marathi Editorial

29th August Navshakti Marathi Editorial

2nd Sept Navshakti Marathi Editorial

1Web Banner on

PlanetRadiocity.com

150000 Impressions 324503 Impressions

2Web Banner on

PlanetRadiocity.com

150000 Impressions 165000 Impressions

3FCT on Web Radio 1000 Seconds (40 Spots in case

of 25-sec spots)

1000 secs.

4

Show Integration on Web Radio 1 Show Integration 2 Show Integrations

5RJ Mentions on Web Radio 10 Mentions 10 Mentions

6Social Media Integration 10 Mentions 10 Mentions

TVS deliverables As discussed

RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage

Teaser Stage 4/day/city-320 20 4 1,600 30 seconds 48,000

Auditions Stage 4/day/city-960 20 12 4,800 30 seconds 1,44,000

Promo to catch SS live 4/day/city-560 20 7 2,800 25 seconds 70,000

SS live and voting 4/day/city-640 20 8 3,200 25 seconds 80,000

Wild card Entry promos on availability 10 6 1,200 25 seconds 30,000

Total 2,480 13,600 3,72,000

TVS deliverablesActual

delivered

RJ mentions Promos/day No of days Total Promos Spot Duration Promo secondage

Teaser Stage 10/day/city-800 30 4 2,400 60 seconds 1,44,000

Auditions Stage 10/day/city-2400 20 12 4,800 60 seconds 2,88,000

Promo to catch SS live 10/day/city-1400 20 7 2,800 25 seconds 70,000

SS live and voting 10/day/city-1600 20 8 3,200 25 seconds 80,000

Wild card Entry promos 3/day/city-360 10 6 1,200 25 seconds 30,000

Total 6,560 14,400 6,12,000

S. No. City Print Delivered

1 Mumbai DNA, HT / Lokmat Mid day - 2, DNA - 1, Navshakti - 3, HT - 1

2 Bangalore Deccan Herarld, Suvarana News Deccan Herarld - 2 ads, 1 Hour Grand Finale coverage on Suvarna TV,coverage of Launch & Auditions on Suvarna

TV.

3 Delhi National Duniya & HT National Duniya - 6 ads & HT - 2 ads

4 Lucknow Amar Ujala Amar Ujala - 3 ads

5 Jaipur Dainik Navjyoti Dainik Navjyoti (6 ads)

6 Ahmedabad Sandesh/Divya Bhaskar Sandesh - 3 ads

7 Surat Sandesh/Divya Bhaskar Gujarat Guardian - 3 ads

8 Baroda Sandesh/Divya Bhaskar Divya Bhaskar - 3 ads

9 Pune Saakal Saakal - 2 ads, Femina - 1 ad, DNA - 1 ad

10 Nagpur Navbharat Navbharat - 2 ads

11 Hyderabad Vaartha & Scrollers on TV5 / HMTV Vaartha - 1 ad, The hans india - 1 ads, tv5 - 14 DAYS

12 Vizag Vaartha & Hans Hans - 2 ads, hmtv - 11 DAYS

13 Chennai Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV

14 Coimbatore Dinamalar / Hindu Dinamalar - 3 ads, TV Partner - Raj TV

15 Ahmednagar

Sakal 25*10 3 inserts

Saakal - 1 ad with dealer address16 Sangli Saakal - 1 ad with dealer address17 Nanded Saakal - 1 ad with dealer address18 Akola Saakal - 1 ad with dealer address19 Jalgaon Saakal - 1 ad with dealer address20 Sholapur Saakal - 1 ad with dealer address

Audition

booth in

the Mall

Canter Posters Banner Boys

Magazine Print Standees

outside Malls

Auto backs Branded

Car

Mobile

Hoarding

S. No. City On Ground Plans Delivered

1 Mumbai

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes. Mall

Branding @ Fun Cinemas Auditions:Malls & Colleges. Grand Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes. Audition Van for 10 days, Mall Branding @

Fun Cinemas Auditions: 1 Malls (1 weekend) & Colleges & RC Office for 14 days. Grand Finale: Mall (1 day)

2 BangalorePoster Outside colleges & music

Intsitutes. Auditions: Malls & Colleges (Use of float). Grand Finale: Mall

Poster Outside colleges & music Intsitutes.Float for 12 days, Auditions: 1 no. Malls (2 weekends) & Colleges &

RC Office (14 days). Grand Finale: 1 no. Mall (1 day)

3 Delhi

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Fun Cinemas TDI Mall Auditions: Malls & Colleges. Grand

Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Fun Cinemas TDI Mall (2

nos.) Auditions: Malls (1 weekend), RC Office( 14 days) & Colleges. Grand Finale: Mall ( 1 day)

4 Lucknow

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Fun Multiplex Auditions:Malls & Colleges. Grand Finale: Phoenix

Mall

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Fun Multiplex Auditions:

Float for 8 days, Malls (2 weekends), RC Office( 14 days) & Colleges. Grand Finale: 1 Mall (1 no.)

5 Jaipur

Banner Boys 8 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ MGF Mall/Pink Square Mall Auditions: Malls & Colleges. Grand

Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ Pink Square Mall & Mobile Hoarding for 30 days, Auditions: Float for 7 days, Malls

(1 weekend), RC Office ( 10 days) & Colleges. Grand Finale: Mall (1 day)

S. No. City On Ground Plans Delivered

6 Ahmedabad

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Ahmedabad Central Mall

Auditions: Malls & Van Auditions. Grand Finale: Mall

Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, Auto Backs promotion, LED screens/Hoarding (3 nos. for 15

days),Mall Branding @ 2 nos. Mall Auditions: Malls (1 weekend) & Canter (10 days) Auditions. Grand Finale: Mall ( 1 day)

7 Surat

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Surat Central Mall Auditions: Malls & Van

Auditions. Grand Finale: Mall

Banner Boys 14 Days, Poster Outside colleges & music Intsitutes, Hoardings (5 for 15 days) Mall Branding @ Iscon Mega

Mall/Surat Central Mall Auditions: Malls (1 weekend) & Canter Auditions (10 days) . Grand Finale: Mall (1 day)

8 Baroda

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes, Mall

Branding @ Iscon Mega Mall/Vadodara Central Mall

Auditions: Malls & Van Auditions. Grand Finale: Mall

Banner Boys 10 Days, Poster Outside colleges & music Intsitutes,Hoarding (8 nos. for 20 days), Mall Branding @ Vadodara

Central Mall Auditions: Malls (1 weekend) & Canter Auditions (10 days). Grand Finale: Mall (1 day)

9 Pune

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall

Auditions: Malls & Colleges. Grand Finale:Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes,Mall Branding @ SGS & Phoenix Mall Auditions: Malls (1

weekend), RC Office (14 days) & Float ( 14 days), Colleges .Grand Finale: Mall (1 day)

10 Nagpur

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall

Auditions: Malls & Colleges. Grand Finale: Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes, Mall Branding @ SGS, Phoenix Mall Auditions: Malls (3 days),

Float ( 14 days) & Colleges. Grand Finale: Mall ( 1 day)

S. No. City On Ground Plans Delivered

11 Hyderabad

Banner Boys 15 Days, PosterOutside colleges & music

Intsitutes Auditions: Malls & float auditions Colleges. Grand

Finale: Mall

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes Auditions: Malls (1 weekend) & float (14

days) auditions, RC Office ( 14 days), Colleges. Grand Finale: Mall (1 day)

12 Vizag

Banner Boys 15 Days, PosterOutside colleges & music

Intsitutes Auditions: Malls & float auditions Colleges. Grand

Finale: Mall (WIP)

Banner Boys 15 Days, Poster Outside colleges & music Intsitutes Auditions: Malls (3 days) & float (14

days)auditions Colleges. Grand Finale: Mall (1 day)

13 Chennai

Banner Boys, Poster Outside colleges & music Intsitutes

Auditions: INOX, Ampa Skywalk Mall & Colleges Grand Finale:

Mall

Banner Boys 14 days, Poster Outside colleges & music Intsitutes Auditions: Mall (3 days), Float (2 nos. for 2 & 10 days) & Colleges, RC Office( 14 days) Grand Finale:

Mall (1 day)

14 Coimbatore

Banner Boys, Poster Outside colleges & music Intsitutes

Auditions: Brookfield Mall & Colleges Grand Finale: Mall

Banner Boys 14 days, Poster Outside colleges & music Intsitutes Auditions: Brookfield Mall (1 weekend), RC Office( 10 days) & Colleges Grand Finale: Mall (1 day)

S. No. City On Ground Plans Delivered

15 Ahmednagar1 weekend audition in the Mall

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

16 Sangli1 day audition @ TVS dealership, simultaneously leaflet

distribution by Banner boys at nearby high footfall area. Finale conducted in auditorium with Bike display

17 Nanded1 weekend audition in the Mall

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

18 Akola 1 weekend audition in an auditorium

1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

19 Jalgaon1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

20 Sholapur1 day audition @ TVS dealership, simultaneously leaflet distribution by Banner boys at nearby high footfall area

Sl.

No Deliverables Pune

Hydrab

ad Nagpur ROM Vizag

Ahemed

abad Baroda Surat Delhi

Luckno

w Jaipur

Chenna

i

Coimba

tore Mumbai

Bangal

ore Total

1 Banner Boys 30000 45000 45000 3000 22500 25000 25000 25000 25000 25000 25000 20000 20000 32500 20000

2

Leaflets

distributed 100000 60000 50000 10000 40000 25000 25000 25000 30000 30000 25000 20000 20000 40000 20000

3

Posters

outside

colleges &

music inst 100000 200000 200000 0 30000 50000 50000 50000 100000 100000 100000 150000 170000 500000 150000

4

Mall

branding 90000 135000 45000 0 45000 90000 36000 72000 180000 180000 3000 6000 6000 90000 42000

5

Live

auditions 0 0 0 0 0 6000 6000 12000 12000 19000 7500 21000 10500 45000 56000

6 Grand Finale 6000 8000 300 500 6000 8000 6000 5000 150000 8000 7500 20000 18000 12000 15000

7 Print / TV 215200 11600 87600 46800 12400 100600 59600 600 886800 106200 20400 192200 109600 450000 272800

8

Auto backs /

Floats 0 0 0 0 0 300000 300000 0 0 750000 0 50000 55000 75000 0

10

Canter /

Hoardings 75000 75000 75000 0 75000 75000 70000 70000 50000 40000 41500 6000 6000 30000 13000

Print + TV + On Ground (Reach in

000) 616200 534600 502900 60300 230900 679600 577600 259600 1433800 1258200 229900 485200 415100 1274500 58880091472

00

On Air 204000 594000 264000 23000 39000 460000 95000 340000 6246000 582000 250000 418000 129000 4633000 2481000

16758000

Source (On Air)IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2RAM, WK 33-

37 2012IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2IRS-2012

Q2RAM, WK 33-

37 2012IRS-2012

Q225905

200

CPC Investment/ Total Exposure

=5000000/25905200 INR 0.19