national organ donation policy of india final stage
TRANSCRIPT
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Branding Solutions: Organ Donation Campaign
In the beginning, everything Starts with…
Brain-Storming
‘Eye to Eye’National Organ Donation Registration
An Initiative of Civil Governing Body of Sonepat
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Brain-Storming
‘Eye to Eye’An Initiative of Civil Governing Body of Sonepat
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D
National Organ Donation Registration
How many no. of for Organ replacement?Per Day… Per Week… Per Month… Per Annum Per Day… Per Week… Per Month… Per Annum in your City, State and Nation.in your City, State and Nation.
Eyes?
Blood?
Liver?
Heart?
Kidney?
People want Donors
Common Issues: Organ Donation Campaign• Why people are ignorant about donating the organs (pre or post
death)?
• Why people are inconsiderate to sign a basic petition to donate their organs?
• Why people can’t verify, that their charity is going to the above mentioned purpose?
• Why any organ donor movement doesn’t reach it’s optimal efficiency point?
• What are the financial benefits of organ donation (petition sign)?
Donors
Inspires
Convinces
Registers
Motivates
Proposed Ideas of Promotion
• 30 Seconds Local T.V. Advertisement via cable or Sonepat24 channel to enhance the impact.
• Canopies in Hospital (100 days per annum or Minimum 7 days a month).
• Registration via Organization (Schools, Colleges and Professional Institute) during Weekends.
• Nukkad Natak Mandli (Annual Road Shows) for public awareness.
• Online Records of Organ donated with just Aadhaar no.
• Medical Expense Calculator along-with cost benefits to the Donor.
Stage 2: National Organ Donation Registration
To Identify the Main
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." Sun Tzu
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