national geographic japanese edtion media data 2012 · education subscribers' profile 2 other...
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NATIONAL GEOGRAPHICJAPANESE EDTION
MEDIA DATA 2012
● Circulation : 79,808
(audited by Japan ABC Jan-Dec 2010)
● Frequency : Monthly
● First Published : April 1995
● Sales Method : Annual subscription (direct mail delivery 98%)
and bookstore sales(2%)
■Subscribers' Profile 1
Female
30%
Male
70%
Over 65
14%
60 to 64
10%
55 to 59
9%
50 to 54
11%
45 to 49
15%
40 to 44
15%
35 to 39
10%
30 to 34
8%
25 to 29
6%
Under 24
2%
By AgeBy Gender
No Answer
1.0%
Professional
School/Other
School
6.4%
Junior
College/Technical
College
6.9%University
53.3%
High School
16.5%
Junior High
School
0.5%
Postgraduate
15.2%
Education
■Subscribers' Profile 2
Other
7.0%Not Employed
9.9%
Managerial
8.7%
Homemaker
5.7%
Freelance/
Professional
3.3%
Teacher/
Researcher
7.7%
Civil officer
6.4%
Company
officer
4.8%
Exective/
Business
Owner
6.8%
Clerical
28.2%
Self-employed
2.8%Doctor
5.8%
Lawyer/
Accountant
0.9%
Student
1.5%
Occupation
6 to 8 million
13.6%
12 to 15
million
6.4%
Under 4 million
14.4%
Over 20
million
6.7%
15 to 20
million
5.9%
8 to 10 million
18.6%
10 to 12
million
10.9%
No answer
3.8%
4 to 6 million
19.7%
Average 8.84million
Household Income
■Subscribers' Profile 3
House renter
3.5%
Other
1.0%
Condoholder
16.3%
Company
housing,
dorms,etc.
3.1%
Condo renter
15.0%
House
holder
61.0%
By Housing StatusTotal Assets
50 to 100million
13.6%
10 to 30million
20.2%
3 to 10
million
18.6%
100 to 200million5.7%
Under
3 million
14.1%
No answer
7.4%
Over 200million
2.8%
30 to 50million
17.6%
■Subscribers' Profile 4
No answer0.5%
Keepnecessary
pages(sections) only
0.9%
Keepnecessaryissue only
10.8%
Don't keep6.4%
Keep everyissue81.3%
3person15.4%
2person29.8%
4person6.0%
only myself39.0%
Over6person
4.1%
5person3.2%
Do you keep NGM-J?
Readership
Who read NGM-Jother than yourself?
0.3
1.8
2.4
3.5
4.6
6.7
7.1
8.8
10.4
13.1
13.2
14.6
18
58.7
Grandchild (other than university student)
Other
Grandchild (University Student)
Brother/Sister
Other housemate
Child (University student)
Child (High-schooler)
Unspecified
Child (Junior high-schooler)
Parent
Friend, Colleague
Child (member of society)
Child (under primary school age)
Spouse
■Subscribers' Profile 5
3.4%
10.9%
15.5%
49.5%
55.0%At home onweekend
At home afterworking
At work
While commuting
Other
Are you satisfied with NGM-J? When and where do you read NGM-J?
Satisfied61.1%
Verysatisfied33.4%
less satisfied
1.3%
No answer 0.7%
neither 3.5%
■Subscribers' Profile 6
How many times have you takenan overseas trip?(We asked 48% person who went tooverseas trip within the past 2 years.)
Desired Destinations(planned within 2 years)
10.5%
35.9%
65.2%
56.8%
43.8%
42.6%
40%
35.7%
35.4%
32.9%
30.3%
29%
19.4%
11.9%
8.6%Former Soviet Union
Polar Region
East Europe
Sout Asia
Middle East
North Europe
Africa
Central/South America
Southeast Asia
East Asia
Oceania
North America
Europe(Central)
Other
No Answer
South
No Answer2.5%
3 to 537.9%
16 to 200.2%
1 to 243.1%
11 to 151.6%
Over 210.9%
6 to 1013.8%
■Subscribers' Profile 7
Don't read much20.2 %
No answer 0.7 %
Read all adsthoroughl 5.7
%
Don't read at all1.9 %
Browse all ads44.7 %
Read only adsof interst26.7 %
How closely do you read the ads on NGM-J?
What impression do you have on companies whose ads you see on NGM-J?
81.5 %
76.2 %
77.6 %
78.9 %
76.5 %
87.6 %Reliable
Have clear vision of itsown activities
Enviromentaly conscious
First class in the market
Have high moralstandards
Meticulous
2010 – 2011 Advertisers by Category
Apparel
Appliances
Automotive
Camera
Columbia SportswearFour-ninesMIZUNOMont-bellPatagonia
Sanwa LiquorAlcohol
Bose
Epson
HITACHI
JVC Victor
Mitsubishi Electric Corporation
Panasonic
TOSHIBA
Audi
BMW
Bridgestone
HONDA
Jaguar Land Rover Japan
TOYOTA
Canon
SIGMA
Corporate Ads Kajima Corporation
Mitsubishi Corporation
Mitsui & Co., Ltd.
Sekisui Chemical
Sekisui House
Sumitomo Forestry
Tokio Marine & Nichido Fire Insurance
Media Rosetta Stone
Other Tokyo Gas
VISA
Travel Club Tourism
Gujarat Government, India
Indian Tourism
Korean Air
Peru Tourism
Eurail Pass
Watch Buti
Ball Watch Japan
Fortis
Panerai
ROLEX
Schedule/Rates/Size
IssueDelivery
dateOrder
DeadlineMaterial deadlinefor digital format
Jan.2012 Dec.30 Nov.25 Dec.5
Feb. Jan.30 Dec.22 Jan.5
Mar. Feb.29 Jan.25 Feb.6
Apr. Mar.30 Feb.24 Mar.5
May. Apr.28 Mar.26 Apr.5
Jun. May.30 Apr.25 May.7
Jul. Jun.30 May.25 Jun.5
Aug. Jul.30 Jun.25 Jul.5
Sep. Aug.30 Jul.25 Aug.6
Oct. Sep.29 Aug.24 Sep.5
Nov. Oct.30 Sep.25 Oct.5
Dec. Nov.30 Oct.25 Nov.5
Jan.2013 Dec.29 Nov.26 Dec.5
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NATIONAL GEOGRAPHICJAPANESE EDTION
MEDIA DATA 2012
● Circulation : 79,808
(audited by Japan ABC Jan-Dec 2010)
● Frequency : Monthly
● First Published : April 1995
● Sales Method : Annual subscription (direct mail delivery 98%)
and bookstore sales(2%)
Material Requirements・Software application: Illustrator, Photoshop (Macintosh Japanese version only), InDesign
・Delivery: Via FTP or in CD/DVD
・Must be sent with low-resolution PDF and completed checksheet, which can be downloaded from
http://www.nikkeibp.com/adinfo/specs/
・All Japanese fonts except for those specified in the checksheet must be outlined.
・Contact ad material to
Eriko Noguchi
NIKKEI NATIONAL GEOGRAPHIC INC. 1-17-3 Shirokane, Minatoku, Tokyo, 108-8646, Japan
Specifications