National Donate Life Month - 2013Pushing a Tipping Point in

Donor Registrations

Christina JenkinsImmediate Past Chair, DLA Advisory Council

Associate Director, Old Dominion Eye Foundation

Heather BlauseyChair, DLAAC Affinity Committee

Community Relations Manager, Lifeline of Ohio

Misty EnosCo-Chair, DLAAC Hospital Committee

Associate Director of Community Outreach, CORE

Kathy ClarkChair, DLAAC Volunteer Committee

Volunteer Program Manager, California Transplant Donor Network

Changing Culture Our Strategic Plan

• Achieve 125 million donor designations in the United States.

• Use data to drive efforts and influence change.

• Change national attitudes from cultural acceptance to a cultural expectation of organ, eye and tissue donation.

Ongoing Activities

• DMV Relationships• Media Efforts• Building Effective State Teams• Educational Programs• Data Based Decision Making• National Association Liaisons

Donate Life Month ResourcesDonateLife.net/ndlm2013

• Press Materials• Press Release• Live Announcer Copy• Statistics• FAQs• Empowering Testimonials• Caden• Chase• Daniel

Donate Life Month ResourcesDonateLife.net/ndlm2013

• Print Materials– Posters– Table Tents– Note Cards– Print Ads

Donate Life Month ResourcesDonateLife.net/ndlm2013

• Social Media Tools– Web Banner– Television Monitor JPG– Facebook Timeline Cover– Facebook Avatars

Donate Life Month ResourcesDonateLife.net/ndlm2013

• Promotional Items– T-shirts– Buttons– Tumblers– Tote bags– Banners– Recipient and Donor Family Pins

DLA’s Affinity Committee

Stories of Hope• 2012 – Daily Stories• All states asked to share• Good participation, but too much to manage• Challenge -- make it more manageable with

the greatest impact for 2013

2013 Stories of Hope

• 26 Days of Recognition– key celebrations and non-traditional days

• Campaign is off to a strong start! –582 likes, 416 shares, 27 comments on

MLK Day, January 21–244 likes and 14 comments on Boy Scout

Day, February 8

2013 Stories of Hope• Upcoming dates–March 30 – National Doctor’s Day– April 10 – National Siblings Day– April 16 – National Healthcare Decisions Day

• Nurse Recognition Day

• 2013 goal -- make real connections with affinity partners

Submit your pictures & win! Facebook contest: April 19-21

-fashion (kids, pets, adults)-arts & crafts/decorations-food & recipes-groups (3+ people)-decorated work space

-Large affinity reach & easy to participate

Blue and Green Day - April 19

Hospitals for Hope• Kick off in April – Partnered with 6 hospitals– Two components – Digital and Posters– Over 700 registrations!• Tracked both new and renewals • 1/3 of these registrations were new

• Digital component– Email driven – push to website– Landing page created for each hospital• Template created – then customized

• Poster component– Head shots of hospital

staff who support donation

– Posters were created and put on easels throughout hospital

Hospitals for Hope

Hospitals for Hope

Hospital Challenges and Activities

• Enlist your state’s Hospital Association to endorse a hospital designation drive challenge

• Partner with your transplant center to engage transplant recipients to tell their story and to volunteer for your organization

Additional Hospital Activities

• Promote DLA’s national initiatives:– Stories of Hope • March 30th – National Doctor’s Day• April 21-28 – National Healthcare Volunteer Week

–National Blue and Green day – April 19th• Decorate units, break room or cafeteria in blue and

green• Wear the colors• Encourage participants to post pictures to hospital,

OPO and DLA’s Facebook pages

DLA’s Hospital Committee• Role of the committee– To support the overarching goals of DLA– Share successful hospital campaigns– Encourage hospital partners to participate in donor

designation activities– Promote a culture where donation is viewed as a natural

extension of life.– Engage transplant centers to promote registries

• Join the committee - ContactKirsten Heintz – kheintz@lopa.org – ChairMisty Enos – menos@core.org – Co-Chair

•Contests•Education Sessions•Health Fairs•Flag Raising•Wall of Hope•Letters of Thanks•Walks

Using VolunteersTo Tell A Story

The Art of Saying Thanks

• Use the month of April to THANK those that give hope by registering organ, eye and tissue donors– Medical professionals– Already registered donors– Volunteers– DMV employees