national consumers league 2013 vaccine study

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1 NCL Vaccine Study November 21, 2013 © Harris Interac7ve

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Despite scientific studies clarifying that vaccines are not linked to autism in children, 33 percent of parents of children under the age of 18 and 29 percent of all adults continue to believe “vaccinations can cause autism.” According to public health experts, the failure to vaccinate children has recently led to outbreaks of highly contagious, preventable, and sometimes deadly diseases, like whooping cough.

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Page 1: National Consumers League 2013 Vaccine Study

1  

NCL  Vaccine  Study  November  21,  2013  

©  Harris  Interac7ve  

Page 2: National Consumers League 2013 Vaccine Study

• Background  and  Objec7ves  • Methodology  • Execu7ve  Summary  

• Detailed  Findings  –  General  Thoughts  on  Vaccina7ons  –  The  Flu  Vaccine  –  Children  and  Vaccines  –  Health  Care,  Delivery,  and  Access  –  Vaccina7on  Policy  –  Au7sm  –  Respondent  Profile  

©  Harris  Interac7ve  

Table  of  Contents  

2  

3  4  5  

12  28  34  44  58  66  73  

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• This  survey  was  designed  to  explore  the  aZtudes  and  behaviors  of  the  general  public  about  vaccines.  Specifically,  it  was  designed  to  measure  awareness  of,  concerns  about,  and  explore  myths  and  misconcep7ons  surrounding  vaccines.      

–  Given  the  importance  of  vaccines  among  children,  especially  young  children,  the  data  has  been  analyzed  to  highlight  the  thoughts  of  Parents.  

• The  results  of  the  survey  will  be  released  publicly  to  order  to  help  draw  a]en7on  to  the  topic  of  vaccines  possibly  as  part  of  a  public  educa7on  campaign.    

 

 

©  Harris  Interac7ve   3  

Background  and  Objec7ves  

Page 4: National Consumers League 2013 Vaccine Study

A/B Indicates significantly higher percentages at 95% confidence level between All Adults and All Parents.

C/D Indicates significantly higher percentages at 95% confidence level among Parents answering about their 0-6 year old child and Parents answering about their 7-17 year old child.

F/G Indicates significantly higher percentages at 95% confidence level among adults who are extremely or very knowledgeable and adults who are somewhat or not at all knowledgeable about how vaccines work.

H/I Indicates significantly higher percentages at 95% confidence level among adults who know someone with autism and adults who do not know someone with autism.

•  1,756  interviews  were  conducted  on  behalf  of  the  Na7onal  Consumers  League  by  Harris  Interac7ve  to  gain  further  understanding  on  vaccina7on  rates  and  opinions  among  the  general  U.S.  popula7on  with  addi7onal  emphasis  on  parents  with  children  between  the  ages  of  0-­‐17.    

•  Online  interviews  were  conducted  between  August  22nd  –  September  9th,  2013.    

•  The  HPOL  sample  consisted  of  two  groups:      –  1,002  respondents  from  the  general  popula7on  including  239  parents  –  An  addi7onal  754  interviews  among  parents  for  a  total  of  993  parents  

•  465  parents  with  children  ages  0-­‐6  •  528  parents  with  children  ages  7-­‐17  

•  The  length  of  interview  averaged  16  minutes.    

•  Results  are  weighted  to  be  representa7ve  of  the  general  U.S.  popula7on  using  targets  for  gender,  age,  ethnicity,  educa7on,  income,  and  region  based  on  the  U.S.  Census’s  Current  Popula7on  Survey.    

©  Harris  Interac7ve  

Methodology  

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Page 5: National Consumers League 2013 Vaccine Study

Execu2ve  Summary  

©  Harris  Interac7ve   5  

Page 6: National Consumers League 2013 Vaccine Study

Knowledge  is  an  important  first  step  to  enhancing  understanding  of  the  importance  of  vaccina2ons  for  Adults  and  children.  

–  Nearly  three-­‐quarters  of  Adults  (71%)  and  79%  of  Parents  say  they  are  extremely  or  very  knowledgeable  about  how  vaccines  work.  

–  Adults  are  more  likely  to  say  that  they  think  it  is  important  for  children  to  receive  recommended  vaccina7ons  than  Adults  (78%  vs.  52%).  

–  Those  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  who  say  they  are  less  knowledgeable  to  say  they  think  it  is  important  for  adults  (69%  vs.  35%,  repor7ng  extremely/very  important)  and  children  (90%  vs.  69%)  to  receive  recommended  vaccina7ons.  

–  In  addi7on,  they  are  more  likely  to  cite  to  help  eliminate  disease  (54%  vs.  37%)  and  to  protect  their  local  community  (43%  vs.  27%)  as  reasons  to  get  a  vaccina7on.  

–  Furthermore,  Adults  who  are  more  knowledgeable  are  less  likely  that  those  who  are  less  knowledgeable  to  cite  distrust  of  pharmaceu7cal  companies  (8%  vs.  21%)  and  fear  of  geZng  the  disease  from  the  vaccine  (10%  vs.  20%)  as  reasons  why  they  would  not  get  a  vaccine.  

 

 

©  Harris  Interac7ve   6  

Execu7ve  Summary    

Page 7: National Consumers League 2013 Vaccine Study

Over  a  third  of  adults  rate  the  flu  highly  on  severity.  Nearly  three-­‐quarters  of  adults  report  that  they  have  received  the  flu  vaccine.  However,  nearly  a  third  of  those  who  have  received  a  flu  vaccine  received  it  over  a  year  ago.  Further,  the  most  common  reasons  for  not  receiving  a  flu  vaccine  were  ‘I  am  healthy’  and  concerns  about  side  effects  and  the  ineffec2veness  of  the  vaccine.  A  sizeable  minority  said  they  did  not  consider  the  flu  to  be  a  serious  illness.  

–  Thirty-­‐six  percent  (36%)  of  adults  rated  the  flu  as  an  8,  9,  or  10  on  a  scale  from  1  to  10  where  0  means  "not  at  all  severe"  and  10  means  "extremely  severe”.    

–  Women  are  more  likely  than  men  to  rate  the  flu  as  an  8,  9,  or  10  for  severity  (27%  vs.  17%).  –  While  nearly  three-­‐quarters  of  adults  (74%)  say  they  have  received  the  flu  vaccine;  

however,  32%  of  those  say  the  last  7me  received  the  flu  vaccine  was  a  year  ago  or  more.  –  Adults  who  say  they  are  extremely  or  very  knowledgeable  about  how  vaccines  work  were  

more  likely  than  those  who  said  they  were  somewhat  or  not  at  all  knowledgeable  to  report  they  have  received  a  flu  vaccine  (82%  vs.  68%).  

–  When  those  who  have  not  received  the  flu  vaccine  in  the  past  3  years  were  asked  why  they  have  not  received  it  recently,  the  most  common  responses  were  ‘I  am  healthy’  (30%),  ‘Ineffec7veness  of  the  vaccine’  (23%),  and  ‘Side  effects’  (23%).  Seventeen  percent  (17%)  said  they  did  not  consider  the  flu  to  be  a  serious  illness.    

©  Harris  Interac7ve   7  

Execu7ve  Summary    

Page 8: National Consumers League 2013 Vaccine Study

–  When  those  who  have  never  received  the  flu  were  asked  why  they  have  never  received  it,  the  top  reasons  were  the  same  as  the  reasons  given  by  those  who  had  not  received  the  flu  vaccine  recently;  nearly  half  said  ‘I  am  healthy’  (45%),  ‘Side  effects’  (29%),  and  ‘Ineffec7veness  of  the  vaccine’  (24%).  One  in  five  (21%)  said  the  reason  they  have  not  received  the  flu  vaccine  is  because  they  do  not  believe  the  flu  is  a  serious  illness.  One  in  five  (20%)  say  they  fear  of  geZng  the  disease  from  the  vaccina7on  is  a  reason  they  have  not  received  the  flu  vaccine.  

–   The  most  common  place  adults  report  receiving  the  flu  vaccine  is  in  a  healthcare  provider’s  office.  Nearly  one  in  five  (18%)  have  received  the  shot  at  their  workplace  and  the  same  percentage  say  they  have  received  the  vaccine  at  retail  clinic.  

   

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Execu7ve  Summary    

Page 9: National Consumers League 2013 Vaccine Study

While  many  Parents  report  they  are  concerned  about  their  child  geQng  the  flu,  fewer  than  half  have  been  vaccinated,  or  have  had  their  child  vaccinated  for  the  flu.  

–  When  asked  to  say  how  concerned  they  are  about  their  child  becoming  infected  with  a  disease,  there  was  not  a  lot  of  variability  between  the  sixteen  diseases  listed.  Parents  were  most  concerned  about  their  children  becoming  infected  with  meningi7s  (34%),  the  flu  (33%),  and  swine  flu  (32%).  

–  Even  though  the  flu  was  near  the  top  of  the  list,  only  40%  of  Parents  say  they  have  received  the  flu  vaccine  within  the  past  year.  •  Parents  are  more  likely  than  the  general  popula7on  to  avoid  vaccina7ons  due  to  fears  

of  disease  contrac7on  as  a  result  of  the  vaccina7on  (29%  vs.  20%).  –  A  minority  of  Parents  (44%)  say  their  child  has  received  the  flu  vaccine.  

 

©  Harris  Interac7ve   9  

Execu7ve  Summary    

Page 10: National Consumers League 2013 Vaccine Study

The  majority  of  adults  agree  vaccina2ons  help  reduce  health  care  costs.  Most  adults  support  mandatory  vaccina2ons  for  school  age  children  but  believe  that  parents  should  have  the  final  say  on  whether  or  not  a  child  should  be  vaccinated.  Though  many  adults  support  reasons  for  refusing  mandatory  vaccina2ons,  nearly  three-­‐quarters  of  adults  say  they  are  concerned  about  the  drop  in  vaccina2on  rates  in  the  U.S.  

–  Over  4  in  5  (82%)  Adults  agree  that  vaccina7ons  help  reduce  health  care  costs  –  The  majority  of  Adults  (87%)  support  mandatory  vaccina7ons  for  school  aged  children.  –  Nearly  9  in  10  (89%)  of  Adults  report  they  support  medical  reasons  for  refusing  mandatory  

vaccina7ons.  Adults  are  far  less  likely  to  say  they  support  religious  (44%)  or  philosophical  objec7ons  (33%).  

–  Nearly  two-­‐thirds  (64%)  of  Adults  say  they  think  parents  or  guardians  should  have  the  final  say  about  whether  or  not  children  should  be  vaccinated.  

–  Nearly  three-­‐quarters  (72%)  of  Adults  are  concerned  about  the  drop  in  vaccina7on  rates  in  the  U.S.  •  However,  over  half  of  Adults  (60%)  say  they  respect  the  decision  of  Parents  when  choosing  

whether  or  not  to  vaccinate  their  children.      

©  Harris  Interac7ve   10  

Execu7ve  Summary    

Page 11: National Consumers League 2013 Vaccine Study

Nearly  a  third  of  Adults  agree  that  vaccina2ons  can  cause  au2sm.  However,  out  of  the  Adults  who  know  someone  with  au2sm;  only  one  in  ten  believe  vaccina2ons  played  a  role  in  that  individual’s  development  of  au2sm.    While  more  than  two  in  five  Adults  are  aware  of  the  research  study  linking  au2sm  with  childhood  vaccina2ons,  few  than  half  of  them  are  aware  that  the  study  has  been  discredited.  

–  A  third  of  Parents  (33%)  and  a  similar  propor7on  of  Adults  (29%)  agree  with  the  statement  ‘Vaccina(ons  can  cause  au(sm.’  

–  Over  a  third  of  Adults  (35%)  know  someone  with  au7sm.  •  Over  ten  percent  (11%)  of  Adults  and  Parents  (11%)  who  say  they  know  someone  with  

au7sm  believe  vaccina7ons  played  a  role  in  their  development  of  au7sm.  –  Over  two  in  five  Adults  (44%)  and  half  of  Parents  (50%)  are  aware  of  the  research  study  that  

linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  –  Only  45%  of  Adults  who  are  aware  of  the  research  study  say  they  are  aware  that  the  study  

has  been  discredited.    •  Similarly,  50%  of  Parents  who  are  aware  of  the  research  study  say  they  are  aware  that  

the  study  has  been  discredited.    

©  Harris  Interac7ve   11  

Execu7ve  Summary    

Page 12: National Consumers League 2013 Vaccine Study

General  Thoughts  on  Vaccina2ons  

©  Harris  Interac7ve   12  

Page 13: National Consumers League 2013 Vaccine Study

•  Nearly  a  third  of  Adults  (31%)  say  they  are  extremely  or  very  knowledgeable  about  how  vaccina7ons  work.  A  similar  propor7on  of  Adults  (29%)  say  they  are  somewhat  or  not  at  all  knowledgeable.  

–  Nearly  two  in  five  (39%)  Parents  say  they  are  extremely  or  very  knowledgeable  about  how  vaccina7ons  work.  Fewer  (21%)  say  they  are  somewhat  or  not  at  all  knowledgeable.    

•  Adults  are  more  likely  to  say  that  they  think  it  is  important  for  children  to  receive  recommended  vaccina7ons  than  for  Adults  to  receive  the  vaccina7ons  (78%  vs.  52%).  

–  Parents  (77%)  are  no  more  likely  than  Adults  who  are  not  Parents  (74%)  to  say  they  think  it  is  important  for  children  to  receive  recommended  vaccina7ons.    

–  Adults  with  greater  than  a  high  school  educa7on  are  more  likely  than  those  who  have  high  school  diploma  or  less  to  say  they  think  it  is  important  for  Adults  (55%  vs.  42%,  repor7ng  extremely/very  important)  and  children  (81%  vs.  71%)  to  receive  recommended  vaccina7ons.    

–  Those  Adults  who  say  they  are  knowledgeable  about  vaccines  are  more  likely  than  those  who  say  they  are  not  knowledgeable  to  say  they  think  it  is  important  for  both  Adults  (69%  vs.  35%,  repor7ng  extremely/very  important)  and  children  (90%  vs.  69%)  to  receive  recommended  vaccina7ons.  

–  Further,  Parents  who  say  they  are  knowledgeable  about  vaccines  are  more  likely  than  those  who  say  they  are  not  knowledgeable  to  say  they  think  it  is  important  for  both  Adults  (62%  vs.  30%,    repor7ng  extremely/very  important)  and  children  (81%  vs.  63%)  to  receive  recommended  vaccina7ons.  

 ©  Harris  Interac7ve   13  

General  Thoughts  on  Vaccina7ons  Summary    

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•  The  most  commonly  reported  reasons  Adults  would  get  a  vaccine  are  personal  protec7on  from  disease  (75%),  to  protect  their  family  from  disease  (56%),  and  to  help  eliminate  disease  (49%).  

•  Similarly,  among  Parents,  protec7on  from  diseases  (79%),  to  protect  their  family  from  disease  (67%),  and  to  help  eliminate  disease  (56%)  are  the  top  reasons  they  give  for  having  their  child  vaccinated.  

•  Those  Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  who  are  not  knowledgeable  to  cite  to  help  eliminate  disease  (54%  vs.  37%)  and  to  protect  their  local  community  (43%  vs.  27%)  as  reasons  to  get  a  vaccina7on.  

•  Side  effects  (41%)  and  ineffec7veness  (27%)  top  the  list  of  reasons  why  Adults  would  not  want  to  get  a  vaccina7on.  

–  Those  who  are  more  knowledgeable  are  less  likely  than  those  who  are  less  knowledgeable  to  cite  distrust  of  pharmaceu7cal  companies  (8%  vs.  21%)  and  fear  of  geZng  the  disease  from  the  vaccine  (10%  vs.  20%)  as  reasons  why  they  would  not  get  a  vaccine.  

–  Addi7onally,  those  Adults  who  are  less  knowledgeable  are  more  likely  to  agree  with  the  statements  ‘I  am  concerned  about  the  possible  side  effects  of  vaccines’  (65%  vs.  50%)  and  ‘I  have  doubts  about  the  effec(veness  of  vaccines’  (43%  vs.  28%).  

 

©  Harris  Interac7ve   14  

General  Thoughts  on  Vaccina7ons  Summary    

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•  Though,  on  average,  meningi7s  is  rated  highest  on  severity  (8.5  on  a  scale  of  1  to  10  where  1  means  "not  at  all  severe"  and  10  means  "extremely  severe")  followed  by  polio  (8.4),  and  Hepa77s  B  (8.3).  

–  Measles  (6.9),  Mumps  (6.9),  the  flu  (6.4),  and  chicken  pox  (6.4)  round  out  the  bo]om  of  the  list.    

–  Even  though  a  majority  (71%)  of  Adults  rate  meningi7s’  severity  as  a  8,  9,  or  10,  28%  have  never  received  the  meningococcal  vaccine.    

–  Although  measles  and  mumps  are  rated  lower  than  most  other  diseases  for  severity  by  Adults,  54%  of  Adults  report  they  have  been  fully  vaccinated  with  the  MMR  vaccine,  the  vaccine  that  prevents  measles  and  mumps.  

–  Parents  are  more  likely  than  Adults  without  children  to  rate  pertussis  higher  for  severity  (7.6  vs.  7.0).  

 

©  Harris  Interac7ve   15  

General  Thoughts  on  Vaccina7ons  Summary    

Page 16: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Importance  of  Vaccina7ons  for  Adults  and  Children  Both  Adults  and  Parents  see  a  no7ceably  more  pressing  need  to  vaccinate  children  versus  adults,  scoring  children  16  and  17  points  higher,  respec7vely,  in  importance.    Furthermore,  Adults  and  Parents  are  more  likely  to  say  it  is  extremely  important  for  children  receive  recommended  vaccina7ons  than  they  are  to  say  it  is  extremely  important  for  adults  to  receive  recommended  vaccina7ons.  

16  

BASE:  ALL  QUALIFIED  RESPONDENTS ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q715    How  important  do  you  think  it  is  for  adults  to  receive  recommended  vaccina7ons?  Q716    How  important  do  you  think  it  is  for  children  to  receive  recommended  vaccina7ons?  

6%   2%   6%   3%  

19%  

7%  

22%  

7%  

23%  

13%  

25%  

13%  

24%  

27%  

24%  

27%  

28%  

52%  

24%  

50%  

Adults   Children   Adults   Children  

Extremely  important  

Very  important  

Important  

Somewhat  important  

Not  at  all  important  

All  Adults   All  Parents  

91%  75%   73%  

90%  

Page 17: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Level  of  Vaccina7on  Knowledge  Parents  are  significantly  more  likely  to  say  they  are  knowledgeable  about  how  vaccines  work,  with  2  in  5  considering  themselves  at  least  ‘very  knowledgeable’  on  the  subject  ma]er.  

17  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q717    How  knowledgeable  are  you  about  how  vaccines  work?  

4%   3%  

25%B  18%  

40%  40%  

23%  27%  

9%   12%A  

All  Adults   All  Parents  

Extremely  knowledgeable  

Very  knowledgeable  

Fairly  knowledgeable  

Somewhat  knowledgeable  

Not  at  all  knowledgeable  

71%   79%B  

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©  Harris  Interac7ve   18  

Reasons  to  Vaccinate    

All  Adults   All  Parents  

Personal  protec7on  from  diseases  

To  protect  my  family  from  disease  

To  help  eliminate  disease  

To  protect  my  local  community  from  disease  

Desire  to  travel  

Personal  health  care  cost  savings  

I  have  an  illness  that  compromises  my  immune  system  

It  is  recommended  by  the  government  

Other  

None  of  the  above  

75%B  

56%  

49%  

37%  

33%  

21%  

13%  

12%  

3%  

9%  

67%  

71%A  

47%  

37%  

30%  

22%  

16%  

9%  

2%  

6%  

Reasons  to  Get  a  Vaccina7on  Myself  Personal  protec7on  from  diseases  is  the  primary  reasoning  for  All  Adults  and  protec7on  of  one’s  family  is  the  most  common  ra7onale  for  Parents.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q725    Which  of  the  following  are  reasons  why  you  personally  would  get  a  vaccina7on?  

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©  Harris  Interac7ve   19  

Reasons  to  Vaccinate    

All  Adults   Extremely/  Very  Knowledgeable  (F)  

Somewhat/Not  at  all  Knowledgeable  (G)  

Personal  protec7on  from  diseases  

To  protect  my  family  from  disease  

To  help  eliminate  disease  

To  protect  my  local  community  from  disease  

Desire  to  travel  

Personal  health  care  cost  savings  

I  have  an  illness  that  compromises  my  immune  system  

It  is  recommended  by  the  government  

Other  

None  of  the  above  

75%B  

56%  

49%  

37%  

33%  

21%  

13%  

12%  

3%  

9%  

79%  

71%  

54%G  

43%G  

37%  

21%  

10%  

17%G  

5%  

5%  

Reasons  to  Get  a  Vaccina7on  Myself  by  Level  of  Knowledge  Those  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  who  are  less  knowledgeable    to  cite  to  help  eliminate  disease  and  to  protect  their  local  community  as  reasons  to  get  a  vaccina7on.  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  Knowledgeable  (n=334);  Somewhat/Not  at  all  Knowledgeable      (n=286)  Q725    Which  of  the  following  are  reasons  why  you  personally  would  get  a  vaccina7on?  

74%  

71%A  

37%  

27%  

25%  

21%  

17%  

7%  

2%  

13%F  

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©  Harris  Interac7ve   20  

Reasons    Not  to  Vaccinate    

All  Adults   All  Parents  

Side  effects  

Ineffec7veness  of  the  vaccine  

Expense  or  lack  of  health  care  coverage  

Distrust  of  pharmaceu7cal  companies  

Fear  of  geZng  the  disease  from  the  vaccina7on  

Vaccines  contain  poisons  and  other  chemicals  

Vaccines  can  cause  chronic  disease  

Risks  of  aluminum  exposure  

Fear  of  au7sm  

Religious  beliefs  

Other  

None  of  the  above  

41%  

27%  

18%  

15%  

14%  

14%  

9%  

8%  

6%  

2%  

5%  

37%  

42%  

25%  

19%  

15%  

16%  

15%  

12%  

10%  

9%  

5%A  

3%  

32%  

Reasons  to  Not  Get  a  Vaccina7on  Myself  All  Adults  and  Parents  appear  balanced  in  their  reasoning  in  foregoing  vaccina7ons,  sigh7ng  the  side  effects  and  the  possible  ineffec(veness  as  their  top  reasons  for  failing  to  receive  vaccina7ons.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q730    Which  of  the  following  are  reasons  why  you  personally  would  not  get  a  vaccina7on?  

Page 21: National Consumers League 2013 Vaccine Study

37%  

24%  

22%  

8%  

10%  

13%  

9%  

8%  

9%  

5%  

3%  

43%G  

Reasons    Not  to  Vaccinate    

All  Adults   Extremely/  Very    Knowledgeable  (F)  

Somewhat/Not  at  all  Knowledgeable  (G)  

Side  effects  

Ineffec7veness  of  the  vaccine  

Expense  or  lack  of  health  care  coverage  

Distrust  of  pharmaceu7cal  companies  

Fear  of  geZng  the  disease  from  the  vaccina7on  

Vaccines  contain  poisons  and  other  chemicals  

Vaccines  can  cause  chronic  disease  

Risks  of  aluminum  exposure  

Fear  of  au7sm  

Religious  beliefs  

Other  

None  of  the  above  

47%  

32%  

21%  

21%F  

20%F  

20%  

11%  

8%  

4%  

5%  

5%  

29%  

©  Harris  Interac7ve   21  

41%  

27%  

18%  

15%  

14%  

14%  

9%  

8%  

6%  

2%  

5%  

37%  

Reasons  to  Not  Get  a  Vaccina7on  Myself  by  Level  of  Knowledge  Those  who  are  less  knowledgeable  are  more  likely  than  those  who  are  more  knowledgeable    to  agree  that  they  are  concerned  about  the  possible  side  effects  of  vaccines  and  they  have  doubts  about  the  effec(veness  of  vaccines.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  Knowledgeable  (n=334);  Somewhat/Not  at  all  Knowledgeable      (n=286)  Q730    Which  of  the  following  are  reasons  why  you  personally  would  not  get  a  vaccina7on?  

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©  Harris  Interac7ve   22  

Severity  of  Diseases  Both  All  Adults  and  Parents  share  similar  opinions  on  the  rela7ve  severity  of  the  diseases  measured.  All  Adults  respondents,  however,  find  Hepa77s  B,  Tetanus  and  Chicken  Pox  to  be  significantly  more  severe  than  Parents.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q785    On  a  scale  of  1  to  10  where  1  means  "not  at  all  severe"  and  10  means  "extremely  severe"  how  would  you  rate  the  following  diseases?  

Diseases:    Mean  Ra2ng    

All  Adults   All  Parents  

Meningi7s  

Polio  

Hepa77s  B  

Hepa77s  A  

Pneumonia  

Tetanus  

Diphtheria  

Swine  flu  (H1N1)  

Human  papillomavirus  (HPV)  

Pertussis  (Whooping  Cough)  

Rotavirus  

Rubella  

Measles  

Mumps  

The  flu  Chicken  pox  

8.5  

8.4  

8.3B  

8.1B  

8  

7.9B  

7.7  

7.7  

7.7  

7.5  

7.4  

7.3  

6.9  

6.9  

6.4B  

6.4  

8.4  

8.3  

8.1  

7.9  

7.7  

7.6  

7.7  

7.6  

7.5  

7.6  

7.4  

7.4  

7.1  

6.9  

6.4  

6.1  

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©  Harris  Interac7ve   23  

Severity  of  Diseases    Regardless  of  the  age  of  their  child,  Parents  are  rate  meningi7s,  polio,  and  Hepa77s  B  as  most  severe  and  mumps,  the  flu,  and  chicken  pox  as  the  least  severe.  

BASE:  ALL  QUALIFIED  RESPONDENTS  :  All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q785    On  a  scale  of  1  to  10  where  1  means  "not  at  all  severe"  and  10  means  "extremely  severe"  how  would  you  rate  the  following  diseases?  

Diseases:    Mean  Ra2ng    

All  Parents   Parents  with    Child  0-­‐6  

Parents  with    Child  7-­‐17  

Meningi7s  

Polio  

Hepa77s  B  

Hepa77s  A  

Pneumonia  

Tetanus  

Diphtheria  

Swine  flu  (H1N1)  

Human  papillomavirus  (HPV)  

Pertussis  (Whooping  Cough)  

Rotavirus  

Rubella  

Measles  

Mumps  

The  flu  Chicken  pox  

8.4  

8.3  

8.1  

7.9  

7.7  

7.6  

7.7  

7.6  

7.5  

7.6  

7.4  

7.4  

7.1  

6.9  

6.4  

6.1  

8.4  

8.2  

7.9  

7.7  

7.6  

7.5  

7.7  

7.6  

7.5  

7.6  

7.4  

7.5  

7  

6.8  

6.2  

5.8  

8.5  

8.3  

8.2  

8  

7.7  

7.6  

7.8  

7.6  

7.5  

7.7  

7.4  

7.4  

7.1  

7  

6.5  

6.3  

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©  Harris  Interac7ve   24  

All  Adults   All  Parents  

Vaccinated:   Fully   Par2ally   Not  at  all   Not  sure   Fully   Par2ally   Not  at  all   Not  sure  

Tetanus-­‐diphtheria  toxoids  (Td)     61%   10%   7%   23%B     67%A     9%   7%   17%  

Measles-­‐mumps-­‐rubella  (MMR)     54%   11%B     11%B     24%B     70%A     7%   6%   17%  DTaP  –  Diphtheria,  Tetanus,  and  Pertussis  (Whooping  Cough)     53%   12%   9%   27%B     64%A     11%   7%   19%  PCV  -­‐  Pneumococcal  vaccine  (pneumonia  vaccine)     36%   4%   30%   29%   40%   6%   28%   26%  

Hepa77s  B     35%   7%   24%B     34%B     51%A     6%   17%   26%  

Hepa77s  A     32%   4%   27%B     38%B     46%A     5%   18%   30%  Meningococcal  vaccine  (meningi7s  vaccine)     26%   3%   28%B     43%B     39%A     4%   21%   36%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q745    Here  are  some  vaccines  that  many  adults  have  had.  Looking  at  the  list  below,  to  the  best  of  your  recollec7on  have  you  been  vaccinated..  

Level  of  Vaccina7on  Received  Parents  are  significantly  more  likely  to  say  they  have  been    fully  vaccinated  for  six  of  the  seven  diseases  measured.  All  Adults  respondents’  are  more  likely  than  Parents  to  lack  of  knowledge  of  their  previous  vaccine  history  regarding  the  same  diseases.  

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Top  2  Box    (Strongly/Somewhat  Agree)    

All  Adults   All  Parents  

GeZng  vaccinated  is  important  for  the  health  of  my  family.  

GeZng  vaccinated  is  essen7al  for  the  preven7on  of  disease.  

GeZng  vaccinated  is  important  for  the  health  of  my  community.  

Vaccina7ons  reduce  health  care  costs.  

I  am  concerned  about  the  drop  in  vaccina7on  rates  in  the  US.  

More  research  is  needed  on  the  safety  of  vaccina7ons  and  the  risks  they  pose.  

Pharmaceu7cal  companies  minimize  vaccine  risks.  I  respect  the  decisions  of  individual  Parents  when  choosing  whether  or  not  to  vaccinate  their  children.  

I  am  concerned  about  possible  side  effects  of  vaccina7ons.  

The  na7onal  media  minimizes  vaccine  risks.  

I  have  doubts  about  the  effec7veness  of  vaccines.  

Vaccines  are  just  a  way  for  pharmaceu7cal  companies  to  make  money.  

Vaccina7ons  can  cause  au7sm.  Vaccina7ng  children  or  teens  against  HPV  will  make  them  more  likely  to  engage  in  sexual  ac7vity.  

89%B  

88%  

87%  

82%B  

72%B  

71%  

65%  

60%  

59%  

49%  

38%  

33%  

29%  

24%  

85%  

86%  

85%  

74%  

64%  

76%  

61%  

68%A  

67%A  

45%  

43%  

45%A  

33%  

27%  

AZtudes  Toward  Vaccina7ons  Parents  show  significantly  more  support  to  the  statement  ‘I  respect  decisions  of  Parents  when  choosing  (to  vaccinate)’.  Interes7ngly,  All  Adults  respondents  show  a  significantly  higher  level  of  agreement  towards  the  statement  ‘geZng  vaccinated  is  important  for  the  health  of  my  family’  than  Parents.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?      

     

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Top  2  Box    (Strongly/Somewhat  Agree)    

GeZng  vaccinated  is  important  for  the  health  of  my  family.  

GeZng  vaccinated  is  essen7al  for  the  preven7on  of  disease.  

GeZng  vaccinated  is  important  for  the  health  of  my  community.  

Vaccina7ons  reduce  health  care  costs.  

I  am  concerned  about  the  drop  in  vaccina7on  rates  in  the  US.  

More  research  is  needed  on  the  safety  of  vaccina7ons  and  the  risks  they  pose.  

Pharmaceu7cal  companies  minimize  vaccine  risks.  

89%  

88%  

87%  

82%  

72%  

71%  

65%  

91%  

92%  

91%  

83%  

76%  

62%  

65%  

84%  

80%  

80%  

76%  

66%  

75%  

66%  

All  Adults  

Extremely/Very  Knowledgeable  Somewhat/Not  at  all  Knowledgeable  

AZtudes  Toward  Vaccina7ons  by  Knowledge  Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  than  those  with  less  knowledge  to  say  they  think  geZng  vaccinated  is  essen7al  for  the  preven7on  of  disease  and  the  health  of  their  community.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?      

     

G  

G  

F  

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©  Harris  Interac7ve   27  

Top  2  Box    (Strongly/Somewhat  Agree)    

I  respect  the  decisions  of  individual  Parents  when  choosing  whether  or  not  to  vaccinate  their  children.  

I  am  concerned  about  possible  side  effects  of  vaccina7ons.  

The  na7onal  media  minimizes  vaccine  risks.  

I  have  doubts  about  the  effec7veness  of  vaccines.  

Vaccines  are  just  a  way  for  pharmaceu7cal  companies  to  make  money.  

Vaccina7ons  can  cause  au7sm.  

Vaccina7ng  children  or  teens  against  HPV  will  make  them  more  likely  to  engage  in  sexual  ac7vity.  

AZtudes  Toward  Vaccina7ons  by  Knowledge  (Con7nued)    Adults  who  say  they  are  less  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  are  concerned  about  possible  side  effects,  have  doubts  about  the  effec7veness  of  vaccines,  and  that  they  think  vaccines  are  just  a  way  for  pharmaceu7cal  companies  to  make  money.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?        

     

60%  

59%  

49%  

38%  

33%  

29%  

24%  

56%  

50%  

48%  

28%  

26%  

33%  

20%  

66%  

65%  

50%  

43%  

39%  

30%  

25%  

All  Adults  

Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

F  

F  

F  

Page 28: National Consumers League 2013 Vaccine Study

The  Flu  Vaccine  

©  Harris  Interac7ve   28  

Page 29: National Consumers League 2013 Vaccine Study

•  Nearly  three-­‐quarters  (74%)  of  Adults  report  that  they  have  ever  received  the  flu  vaccine.  However,  only  68%  of  those  who  have  ever  received  it  have  received  it  within  the  past  year.  

–  Adults  who  have  never  received  a  flu  vaccine  most  commonly  cite  their  good  health  (45%),  side  effects  (29%),  and  ineffec7veness  of  the  vaccine  (24%)  as  reasons  for  not  geZng  a  flu  shot.  •  Fewer  (21%)  report  that  their  reason  was  that  the  flu  is  not  a  serious  illness.  

–  Parents,  however,  are  more  likely  than  Adults  to  avoid  the  flu  vaccina7on  due  to  fears  of  disease  contrac7on  as  a  result  of  the  vaccina7on  (29%  vs.  20%).    

•  Around  two  in  five  (39%)  of  Adults  have  received  a  flu  shot  in  their  doctors  office.    –  Nearly  1  in  5  (18%)  have  received  a  flu  shot  in  a  retail  health  clinic.  

 

©  Harris  Interac7ve   29  

The  Flu  Vaccine  Summary    

Page 30: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   30  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q747    Have  you  ever  had  the  flu  vaccine?  BASE:    RECEIVED  FLU  VACCINE  ;  All  Adults  (n=688);  All  Parents  (n=728)    Q800    You  men7oned  you  have  received  the  flu  vaccine.    When  was  the  last  7me  you  received  the  vaccine?  

Yes  74%  

No  22%  

Not  sure  3%  

All  Adults  

All  Parents  

1%  

9%  

58%B  

14%  

8%  

10%  

Less  than  3  months  ago  

3-­‐6  months  

7-­‐11  months  

1-­‐2  years  

3-­‐4  years  

5  +years    

2%  

8%  

44%  

20%A  

13%A  

14%  

Less  than  3  months  ago  

3-­‐6  months  

7-­‐11  months  

1-­‐2  years  

3-­‐4  years  

5  +years    Yes  76%  

No  22%  

Not  sure  2%  

Received  last  flu  vaccine…..  

Flu  Vaccina7ons  Though  they  are  similarly  likely  to  say  they  have  ever  received  the  vaccine,  All  Adults  are  more  likely  than  Parents  to  say  they  have  received  the  vaccine  within  the  last  year  with  roughly  7-­‐in-­‐10  having  been  vaccinated  within  the  last  year,  compared  to  only  5-­‐in-­‐10    among  Parents.  

Ever  received  a  flu  vaccine…..  

Page 31: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   31  

Place  of  Flu  Vaccina2on  All  Adults   All  Parents  

Health  care  provider's  office  

Your  work  place  

A  retail  clinic  (located  in  large  retail  seZngs  such  as  drug  stores,  grocery  stores  or  big  box  stores)  

Health  clinic  

Mobile  medical  clinic  (i.e.,  Oven  on  a  bus  and  seen  at  health  fairs)  

Hospital  

Urgent  care  

Emergency  room  

Other  

39%  

18%  

18%  

11%  

6%B  

4%  

0%  

0%  

4%  

Place  Received  Flu  Vaccina7on  Health  care  offices  are  the  go-­‐to  loca7on  for  seasonal  flu  vaccina7ons  for  both  the  All  Adults  and  Parents  alike.  Parents  are  significantly  more  likely  to  take  advantage  of  employer  vaccina7on  offerings  at  work.  

BASE:  RECEIVED  FLU  VACCINE  ;  All  Adults  (n=688);  All  Parents  (n=728)    Q805    Where  were  you  when  you  received  the  flu  vaccine?  If  you  have  received  it  more  than  one  7me,  please  think  only  of  the  most  recent  7me  you  received  the  vaccina7on.  

39%  

24%A  

13%  

12%  

2%  

6%  

2%A  

0%  

2%  

Page 32: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   32  

Reasons  Not  to  Vaccinate  Against  Flu    

All  Adults   All  Parents  

I  am  healthy  

Ineffec7veness  of  the  vaccine  

Side  effects  

The  flu  is  not  a  serious  illness  

Expense  or  lack  of  health  care  coverage  

I  forgot  

Fear  of  geZng  the  disease  from  the  vaccina7on  

Distrust  of  pharmaceu7cal  companies  

Vaccines  contain  poisons  and  other  chemicals  

Vaccines  can  cause  chronic  disease  

Risks  of  aluminum  exposure  

Religious  or  moral  beliefs  

Shortage  of  the  vaccine  

Fear  of  au7sm  

Other  

None  of  the  above  

30%  

23%  

23%  

17%  

14%  

14%  

10%  

7%  

7%  

6%  

3%  

2%  

2%  

2%  

12%  

11%  

23%  

31%  

29%  

16%  

19%  

12%  

20%A  

6%  

9%  

8%  

7%  

5%  

5%  

1%  

12%  

6%  

Reasons  for  Not  GeZng  Flu  Vaccine  Recently    All  Adults  and  Parents  show  similar  ra7onale  for  choosing  to  avoid  seasonal  flu  vaccina7on,  with  current  health,  vaccine  ineffec7veness  and  vaccine  side  effects  as  their  top  reasons  for  steering  clear.  Parents,  however,  are  significantly  more  likely  avoid  vaccina7ons  due  to  fears  of  disease  contrac7on  as  a  result  of  the  vaccina7on.    

BASE:  RECEIVED  FLU  VACCINE  BUT  HAS  NOT  RECEIVED  IT  RECENTLY  ;  All  Adults  (n=155);  All  Parents  (n=162)    Q810    You  men7oned  you  have  not  received  the  flu  vaccine  within  the  last  year.    Which  of  the  following  are  reasons  why  you  have  not  go]en  the  vaccine?  

Page 33: National Consumers League 2013 Vaccine Study

Reasons  Not  to  Vaccinate  Against  Flu   All  Adults   All  Parents  

I  am  healthy  

Side  effects  

Ineffec7veness  of  the  vaccine  

The  flu  is  not  a  serious  illness  

Fear  of  geZng  the  disease  from  the  vaccina7on  

Distrust  of  pharmaceu7cal  companies  

Vaccines  contain  poisons  and  other  chemicals  

Expense  or  lack  of  health  care  coverage  

Vaccines  can  cause  chronic  disease  

Shortage  of  the  vaccine  

I  forgot  

Risks  of  aluminum  exposure  

Fear  of  au7sm  

Religious  or  moral  beliefs  

Other  

None  of  the  above  

©  Harris  Interac7ve   33  

45%B  

29%  

24%  

21%  

20%  

13%  

13%  

10%  

5%  

5%  

4%  

2%  

1%  

2%  

12%  

16%  

34%  

30%  

23%  

31%A  

29%A  

15%  

9%  

9%  

5%  

2%  

6%  

4%  

3%  

3%  

16%  

9%  

Reasons  For  Not  GeZng  Flu  Vaccine    Though  All  Adults  scored  significantly  higher,  both  All  Adults  and  Parents  cite  their  current  status  of  their  health  as  the  primary  reason  to  not  get  their  seasonal  flu  shots.  Parents  are  more  likely  to  cite  that  they  think  the  flu  is  not  a  serious  illness  and  a  fear  of  geZng  the  flu  from  the  vaccina7on.  

BASE:  DID  NOT  RECEIVETHE  FLU  VACCINE  ;  All  Adults  (n=314);  All  Parents  (n=265)    Q815    Earlier  you  men7oned  that  you  have  not  received  the  flu  vaccine.    Which  of  the  following  are  reasons  why  you  have  not  go]en  the  vaccine?  

Page 34: National Consumers League 2013 Vaccine Study

Children  and  Vaccines  

©  Harris  Interac7ve   34  

Page 35: National Consumers League 2013 Vaccine Study

• When  asked  to  rate  how  concerned  they  are  about  their  child  becoming  infected  with  a  disease,  there  was  not  a  lot  of  variability  between  the  sixteen  diseases  listed.    

–  Parents  were  most  concerned  about  their  children  becoming  infected  with  meningi7s  (34%),  the  flu  (33%),  and  Swine  flu  (32%).  

•  Parents  are  most  likely  to  say  their  children  have  had  the  MMR  vaccine  (64%),  DTap  (59%),  and  Polio  vaccines  (56%).  

•  The  top  two  reasons  Parents  say  they  vaccinate  their  children  are  protec7on  from  diseases  (79%)  and  to  protect  their  family  from  disease  (67%).  

–  Parents  with  a  younger  child  are  more  likely  than  those  with  an  older  child  to  say  protec7on  from  disease  s  (84%  vs.  75%).  

•  Though  vaccina7on  rates  are  high,  12%  of  Parents  say  that  their  child  has  missed  a  series  of  shots  or  “boosters”.  

–  The  most  common  reason  Parents  who  say  their  child  has  missed  a  series  of  shots  or  “boosters”  cite  is  scheduling  issues  (24%).  

•  Nearly  a  third  of  Parents  with  children  age  7-­‐17  (30%)  say  they  have  vaccinated  their  child  with  the  HPV  vaccine.    

–  When  Parents  with  children  7-­‐  17  years  of  age  were  asked  why  they  have  not  had  their  child  vaccinated,  the  top  reason  was  that  they  believe  their  child  was  too  young  (20%)  and  the  vaccine  has  not  been  on  the  market  long  enough  for  me  to  feel  safe  about  it  (18%).  

 ©  Harris  Interac7ve   35  

Children  and  Vaccines  Summary    

Page 36: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   36  

Top  2  Box    (Very/Somewhat  Concerned)    

All  Parents   Parents  with    Child  0-­‐6  

Parents  with    Child  7-­‐17  

Meningi7s  

The  flu  

Swine  flu  

Pneumonia  

Hepa77s  B  

Pertussis  (Whooping  Cough)  

Human  papillomavirus  (HPV)  

Tetanus  

Rubella  

Measles  

Hepa77s  A  

Polio  

Diphtheria  

Rotavirus  

Mumps  

Chicken  pox  

34%  

33%  

32%  

31%  

29%  

29%  

29%  

28%  

28%  

28%  

28%  

27%  

27%  

26%  

26%  

26%  

33%  

34%  

35%  

33%  

30%  

30%  

29%  

29%  

31%  

29%  

28%  

28%  

27%  

28%  

27%  

27%  

Concern  About  Child  Being  Infected  with  Diseases  Parents  are  most  concerned  about  Meningi7s,  the  flu,  Swine  flu,  and  Pneumonia.  There  are  not  many  differences  between  Parents  of  younger  children  and  Parents  of  older  children.    

BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q790    Please  rate  how  concerned  you  are  about  your  child  being  infected  with  the  following  diseases.  

34%  

33%  

30%  

30%  

29%  

28%  

29%  

28%  

26%  

27%  

27%  

27%  

26%  

25%  

25%  

24%  

Page 37: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   37  

Vaccines  Child  Has  Received  Parents  are  most  likely  to  say  their  child  has  received  the  MMR,  DTap,  and  Polio  vaccines.  Parents  of  older  children  are  more  likely  to  say  their  child  has  received  the  polio,  Td,  and  the  HPV  vaccine.  Parents  of  younger  children  report  significantly  higher  vaccina7on  rates  for  Rotavirus,  in  par7cular  most  likely  because  it  is  a  rela7vely  new  vaccine.  

BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q775    Which  of  the  following  vaccines  has  your  [son/daughter]  received?  Feel  free  to  consult  your  health  records.  

Vaccines  Received    

All  Parents   Parents  with    Child  0-­‐6  

Parents  with    Child  7-­‐17  

Measles-­‐mumps-­‐rubella  (MMR)  

DTaP  -­‐  Diphtheria,  Tetanus,  and  Pertussis  (Whooping  Cough)  

Polio  -­‐  Inac7vated  polio  virus  vaccine  

Tetanus-­‐diphtheria  toxoids  (Td)  

Varicella  vaccine  (chicken  pox  vaccine)  

Hepa77s  B  

Influenza  (the  flu  vaccine)  

Hepa77s  A  

Meningococcal  vaccine  (meningi7s  vaccine)  

Hib  -­‐  Haemophilus  influenzae  type  b  (Hib  Meningi7s)  

RV  -­‐  Rotavirus  

PCV  -­‐  Pneumococcal  vaccine  (pneumonia  vaccine)  

Human  papillomavirus  (HPV)*  

Swine  flu  

Other  

I  do  not  know  

None  of  the  above  

64%  

59%  

56%  

52%  

50%  

47%  

44%  

40%  

35%  

34%  

27%  

25%  

30%  

15%  

1%  

21%  

3%  

59%  

54%  

50%  

37%  

43%  

51%  

40%  

40%  

31%  

31%  

36%D  

27%  

12%  

1%  

23%  

2%  

67%  

62%  

60%C  

62%C  

54%C  

44%  

47%  

41%  

38%  

36%  

21%  

25%  

30%C  

17%  

1%  

19%  

3%  

N/A  

*Note:  Data  for  Parents  with  a  child  7-­‐17.  

Page 38: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   38  

Reasons  to  Vaccinate  Their  Child  Though  iden7cal  in  top  responses,  Parents  of  younger  children  were  significantly  more  likely  to  cite  protec(on  from  diseases  as  their  top  reason  for  vaccina7ng  their  child  when  compared  to  Parents  of  older  children.    

BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q772    Which  of  the  following  are  reasons  why  you  would  have  your  child  vaccinated?  

Reasons  to  Vaccinate   All  Parents   Parents  with    Child  0-­‐6  

Parents  with    Child  7-­‐17  

Protec7on  from  diseases  

To  protect  my  family  from  disease  

To  help  eliminate  disease  

To  protect  my  local  community  from  disease  

Desire  to  travel  

Personal  health  care  cost  savings  

It  is  recommended  by  government  My  child  has  an  illness  that  compromises  my  immune  system  

Other  

None  of  the  above  

79%  

67%  

56%  

38%  

20%  

19%  

17%  

12%  

7%  

3%  

84%D  

68%  

58%  

38%  

18%  

19%  

22%D  

11%  

7%  

2%  

75%  

67%  

55%  

37%  

22%  

19%  

14%  

13%  

7%  

3%  

Page 39: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   39  

All  Parents   Parent  with  Child  0-­‐6   Parents  with  Child  7-­‐17  

SAFETY/SIDE  EFFECTS  (NET)   37%   34%   38%      Cause  side  effects/health  issues  (Unspec.)   25%   32%   21%      Risk  of  au7sm   16%   21%   14%      Vaccina7ons  are  not  safe   8%   21%   -­‐      Other  safety/side  effects  men7ons   11%   23%   4%  PERSONAL  CHOICE/BELIEF  (NET)   36%   36%   37%      Should  be  Parents/family  decision   15%   -­‐   24%      Support  a  few  vaccina7ons,  not  all   8%   -­‐   13%      Religious  beliefs   8%   21%   -­‐      Will  discuss  with  Doctor/medical  professional   6%   15%   -­‐  USAGE  (NET)   22%   36%   13%      Child  is  too  young   12%   33%   -­‐      Support  a  few  vaccina7ons/not  all   8%   -­‐   13%      Not  needed   1%   3%   -­‐  VACCINATION  COMPONENTS  (NET)   13%   10%   15%      They  contain  poison/toxins   12%   7%   15%      Other  vaccina7on  components  men7ons   1%   2%   -­‐  MISCELLANEOUS  (NET)   10%   25%   2%      Ineffec7ve/Do  not  work   7%   17%   2%      Cost   3%   8%   -­‐      Do  not  trust  pharmaceu7cal  company/medical  field   1%   2%   -­‐  

None   17%   19%   15%  Declined  to  answer   11%   -­‐   17%  

Note: Due to small n sizes, the results are directional only and should not be included in a release.  BASE:  LEAST  ONE  CHILD  UNDER  18  ;  HAS  NOT  VACCINATED  ;    All  Parents  (n=28),  Parents  with  Children  0-­‐6  (n=15),  Parents  with  Children  7-­‐17  (n=13)  Q778    You  men7oned  that  your  child  has  not  received  any  vaccina7ons.  Why  have  you  chosen  not  to  vaccinate  your  [son/daughter]?    

Unaided  Reasons  for  Not  Vaccina7ng  Child  Safety/side  Effects  and  personal  choice/beliefs  serve  as  the  main  deterrents  toward  vaccina7ons  for  Parents  of  both  younger  and  older  children.        

Note: Due to small n sizes, the results are directional only and should not be included in a release.

Page 40: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   40  

Reasons    Not  to  Vaccinate    

All  Parents   Parents  with    Child  0-­‐6  

Parents  with    Child  7-­‐17  

Vaccines  contain  poisons  and  other  chemicals  

Distrust  of  pharmaceu7cal  companies  

Side  effects  

Vaccines  can  cause  chronic  disease  

Ineffec7veness  of  the  vaccine  

Risks  of  aluminum  exposure  

Fear  of  au7sm  

Fear  of  geZng  the  disease  from  the  vaccina7on  

Expense  or  lack  of  health  care  coverage  

I  am  wai7ng  un7l  they  are  older  

Religious  beliefs  

Other  

None  of  the  above  

42%  

34%  

32%  

32%  

27%  

23%  

23%  

20%  

18%  

16%  

10%  

17%  

18%  

48%  

37%  

37%  

37%  

21%  

13%  

11%  

11%  

8%  

15%  

21%  

31%  

21%  

Aided  Reasons  for  Not  Vaccina7ng  Child  When  probed,  Parents  of  both  younger  and  older  children  cited  the  chemical  makeup  and  distrust  of  big  pharmaceu7cals  as  their  main  reasons  for  shying  away  from  recommended  vaccina7ons.    

Note:  Due  to  small  n  sizes,  the  results  are  direc=onal  only  and  should  not  be  included  in  a  release.  BASE:  LEAST  ONE  CHILD  UNDER  18  ;  HAS  NOT  VACCINATED  ;    All  Parents  (n=28),  Parents  with  Children  0-­‐6  (n=15),  Parents  with  Children  7-­‐17  (n=13) Q780    You  men7oned  that  your  child  has  not  received  any  vaccina7ons.  Why  have  you  chosen  not  to  vaccinate  your  [son/daughter]?    

38%  

33%  

30%  

30%  

30%  

29%  

29%  

25%  

24%  

17%  

4%  

9%  

17%  

Note: Due to small n sizes, the results are directional only and should not be included in a release.

Page 41: National Consumers League 2013 Vaccine Study

Reasons    Not  to  Vaccinate  Against  HPV     Parents  with  Child  11-­‐17  

I  believe  my  child  is  too  young  to  receive  this  vaccine  The  vaccine  has  not  been  on  the  market  long  enough  for  me  to  feel  safe  about  it  Side  effects  Fear  of  geZng  the  disease  from  the  vaccina7on  I  think  the  vaccine  will  encourage  sexual  ac7vity  Risk  that  vaccines  can  cause  chronic  disease  Risk  of  exposure  to  poisons  and  other  chemicals  Distrust  of  pharmaceu7cal  companies  Religious  beliefs  The  vaccine  is  only  meant  for  girls  Fear  of  au7sm  Expense  or  lack  of  health  care  coverage  Ineffec7veness  of  the  vaccine  It  was  not  indicated  for  children  when  they  were  under  18  My  child  refused  to  get  the  vaccine  Risks  of  aluminum  exposure  I  do  not  want  to  discuss  sex  with  my  child  Other  None  of  the  above  

©  Harris  Interac7ve   41  

Reasons  For  Not  Vaccina7ng  Child  Against  HPV  One-­‐in-­‐five  Parents  with  children  age  11-­‐17  believe  their  child  is  ‘too  young’  to  receive  the  HPV  vaccine.  Other  top  reasons  were  concerns  about  the  amount  of  7me  the  vaccine  has  been  on  the  market  and  side  effects.  

BASE:  CHILD  IS  11  OR  OLDER  AND  HAS  NOT  RECEIVED  HPV  VACCINE;  Parents  with  Children  7-­‐17  (n=237)  Q820    The  HPV  vaccine  prevents  the  spread  of  the  virus  that  can  cause  genital  warts  or  cervical  cancer.  You  men7oned  that  your  [son/daughter]  has  not  received  the  HPV  vaccine.  Why  has  your  child  not  been  vaccinated?  Q825    Do  you  plan  on  having  your  child  vaccinated  with  the  HPV  vaccine  in  the  next  12  months?  BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?  

20%  18%  

15%  9%  9%  8%  

6%  6%  6%  5%  4%  4%  4%  3%  2%  1%  1%  

18%  32%  

Plan  to  vaccinate  within  next  12  months   21%  

27%  of  All  Parents  agree  with  the  statement  ‘Vaccina7ng  

children  or  teens  against  HPV  will  make  them  more  likely  to  engage  in  sexual  ac7vity.’  

Page 42: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Missed  Scheduled  Vaccine  Doses  Roughly  1-­‐in-­‐10  Parents  report  missing  scheduled  vaccina7ons.  Of  those  missing  their  vaccina7on,  one-­‐in-­‐four  s7ll  chose  not  to  re-­‐schedule  at  a  later  date.      

42  

BASE:  CHILD  UNDER  18  AND  HAS  RECEIVED  AT  LEAST  ONE  VACCINE;    All  Parents  (n=796),  Parents  with  Children  0-­‐6  (n=356),  Parents  with  Children  7-­‐17  (n=440)  Q795    Some  vaccina7ons  require  more  than  one  shot  or  dose.  Has  your  child  ever  missed  a  series  of  shots  or  “boosters”?    BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18  AND  MISSED  A  DOSE;  All  Parents  (n=78),  Parents  with  Children  0-­‐6  (n=30*),  Parents  with  Children  7-­‐17  (n=48*)  *Note: Due to small n sizes, the results are directional only and should not be included in a release.  Q797    Why  did  your  child  miss  the  scheduled  dose?  Q796    You  men7oned  your  child  missed  a  scheduled  vaccina7on  dose.  Did  they  take  it  at  a  later  date?  

Yes  12%  

No  82%  

Not  sure  6%  

All  Parents  

24%  

18%  

10%  

10%  

2%  36%  

Scheduling  issues  

Forgot  to  get  the  next  dose  

Worried  about  side  effects  

Did  not  think  it  was  necessary  

Child  refused  

Other  

Reasons  for  missing  dose  

Yes  9%  

No  86%  

Not  sure  6%  

Yes  14%  

No  80%  

Not  sure  6%  

Parents  with  Child  0-­‐6  

Parents  with  Child  7-­‐17  

26%  

20%  

5%  

13%  

1%  

35%  

Scheduling  issues  

Forgot  to  get  the  next  dose  

Worried  about  side  effects  

Did  not  think  it  was  necessary  

Child  refused  

Other  

20%  

12%  

24%  

1%  

5%  38%  

Scheduling  issues  

Forgot  to  get  the  next  dose  

Worried  about  side  effects  

Did  not  think  it  was  necessary  

Child  refused  

Other  

76%  took  the  dose  at  a  later  date.  

67%  took  the  dose  at  a  later  date.  

80%  took  the  dose  at  a  later  date.  

Ever  missed  boosters…  

Page 43: National Consumers League 2013 Vaccine Study

9%   8%   9%  3%   4%   2%  

15%   12%   16%  

74%   76%   72%  

All  Parents   Parents  with  Child  0-­‐6   Parents  with  Child  7-­‐17  

Very  comfortable  

Somewhat  comfortable  

Somewhat  uncomfortable  

Very  uncomfortable  

©  Harris  Interac7ve   43  

Comfort  with  Talking  about  Child’s  Health  with  HCPs  Parents  appear  equally  as  comfortable,  regardless  of  the  age  of  their  child,  asking  their  health  care  provider  ques7ons  concerning  their  child’s  health.    

BASE:      HAS  AT  LEAST  ONE  CHILD  UNDER  18 ;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q771    How  comfortable  do  you  feel  asking  your  health  care  provider  ques7ons  concerning  your  child’s  health?  

89%   88%   88%  

Page 44: National Consumers League 2013 Vaccine Study

Health  Care,  Delivery,  and  Access  

©  Harris  Interac7ve   44  

Page 45: National Consumers League 2013 Vaccine Study

•  The  majority  of  Adults  (84%)  agree  that  they  have  all  the  informa7on  they  need  to  make  good  decisions  about  immunizing  their  child.  

•  Health  care  providers  (70%)  top  the  list  of  sources  of  trusted  informa7on  about  vaccines  followed  by  web-­‐based  sources  (42%).  

–  Parents  are  more  likely  than  Adults  in  general  to  report  going  to  health  care  providers  for  trusted  informa7on  on  vaccines  (81%  vs.  70%).  

–  One  in  ten  (10%)  of  Parents  report  they  go  to  their  child’s  school  for  trusted  informa7on  about  vaccines  

–  Over  one-­‐quarter  (27%)  of  Adults  report  they  completely  trust  or  trust  Physicians  on  TV  (e.g.,  Dr.  Oz,  Dr.  Gupta,  the  physicians  on  'The  Doctors')  a  lot.  Over  a  third  of  Adults  (36%)  say  they  trust  Physicians  on  TV  a  li]le  or  not  at  all.    

•  The  majority  of  Adults  (71%)  report  they  would  prefer  to  receive  a  vaccine  in  a  doctor’s  office.  –  Fewer  (15%)  say  they  would  prefer  to  receive  a  vaccine  in  a  retail  clinic  (located  in  large  

retail  seZngs  such  as  drug  stores,  grocery  stores  or  big  box  stores).  

•  One  in  five  (21%)  Adults  report  they  have  received  a  vaccine  in  a  drug  store.  Very  few  (3%)  have  received  a  vaccine  in  a  big  box  store.  

 

©  Harris  Interac7ve   45  

Health  Care,  Delivery,  and  Access  Summary    

Page 46: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Concern  Over  Personal  Health    All  Adults  and  Parents  maintain  similar  views  regarding  both  their  concern  and  current  status  of  personal  health.  While  about  two  in  five  consider  themselves  to  be  in  ‘very  good/excellent’  health,  about  half  are  also  concerned  about  their  health  

 

46  

BASE:  ALL  QUALIFIED  RESPONDENTS;  All  Adults  (n=1002);  All  Parents  (n=993)    Q700    How  concerned  are  you  about  your  own  personal  health?  Q705    In  general,  would  you  say  your  health  is…?    

14%  

13%  

39%  

37%  

23%  

23%  

15%  

15%  

8%  

11%  

Not  at  all  concerned   Somewhat  concerned   Concerned   Very  concerned   Extremely  concerned  

Poor  2%   Fair  

18%  

Good  41%  

Very  good  28%  

Excellent  11%B    

Poor  2%   Fair  

16%  

Good  42%  

Very  good  33%  

Excellent  7%  

All  Adults  

All  Parents  

Concern  regarding  Personal  Health  Current  Level  of  Health  

46%  

49%  

Page 47: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   47  

Health  Insurance      

All  Adults   All  Parents  

Health  insurance  provided  by  current  or  former  employer  

Medicare  

Health  insurance  provided  by  family  member's  employer  

Individual  insurance  policy  bought  by  myself/my  family  

Medicaid  

Veterans  Affairs  

Tricare  

Other  

Health  insurance  provided  to  students  

None;  do  not  have  health  insurance  

32%  

18%B  

17%  

11%  

4%  

3%  

1%  

1%  

0%  

13%  

38%A  

5%  

24%A  

9%  

8%A  

2%  

0  

0%  

0%  

14%  

Status  of  Health  Insurance    Parents  are  significantly  more  likely  to  indicate  that  they  have  health  insurance  through  either  their  current  or  former  employer  or  a  family  member’s  employer  than  the  All  Adults.  In  addi7on,  the  All  Adults  were  significantly  more  likely  to  u7lize  government  assisted  health  programs  than  Parents.  

BASE:  ALL  QUALIFIED  RESPONDENTS;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1001    What  is  your  health  insurance  status?  

Page 48: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   48  

Covered  All  Parents   Parents  with    

Child  0-­‐6  Parents  with    Child  7-­‐17  

Yes  

No,  they  are  covered  by  another  policy  

No,  my  child  does  not  have  health  insurance  

71%  

25%  

4%  

69%  

28%  

3%  

Health  Insurance  Coverage  for  Child  Children  are  predominantly  covered  by  their  Parents’  current  health  insurance  plans.  Only  4%  of  Parents  surveyed  currently  do  not  have  coverage  for  their  child.    

BASE:  HAS  AT  LEAST  ONE  CHILD  UNDER  18;    All  Parents  (n=993),  Parents  with  Children  0-­‐6  (n=465),  Parents  with  Children  7-­‐17  (n=528)  Q1002    Is  your  child  covered  under  your  insurance?    If  you  have  more  than  one  child,  please  think  of  the  child  whose  birthday  was  most  recent.  

73%  

23%  

4%  

Page 49: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   49  

Poor  1%  

Fair  11%  

Good  31%  Very  good  

43%  

Excellent  13%  

Poor  1%   Fair  

10%  

Good  36%  Very  good  

39%  

Excellent  14%  

All  Adults  

All  Parents  

Ra7ng  of  Health  Care  Received  from  Providers  Both  All  Adults  and  Parents  hold  their  family  health  care  providers  in  high  esteem,  with  the  vast  majority  ra7ng  the  level  of  services  ‘good’  or  be]er.    Both  groups  also  seem  at  ease  in  discussing  their  health  with  their  medical  providers  with  the  majority  of  respondents  being  ‘very  comfortable’  talking  with  a  health  care  professional.  

BASE:  ALL  QUALIFIED  RESPONDENTS ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q710    Overall,  how  would  you  rate  the  health  care  that  you  and  your  family  personally  receive  from  health  care  providers  including  doctors,  hospitals,  etc.?  Q711    How  comfortable  do  you  feel  asking  your  health  care  provider  ques7ons  concerning  your  health?  

Very  uncomfortable   Somewhat  uncomfortable   Very  uncomfortable  Somewhat  comfortable  

32%  

30%  

54%  

56%  

8%  

9%  

5%  

6%  

86%  

86%  

Page 50: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve   50  

Decision-­‐Maker  All  Adults   All  Parents  

Myself  

My  Spouse  or  partner  

Myself  and  my  spouse  or  partner  make  them  together  

Someone  else  

51%  

3%  

39%  

7%B  

48%  

7%  

44%A  

1%  

Health  Care  Decision-­‐Maker  in  Home  Parents  are  significantly  more  likely  to  make  decisions  with  their  partner  regarding  health  care  than  All  Adults.  In  addi7on,  the  All  Adults  were  significantly  more  likely  to  rely  on  outside  sources  to  determine  health  care-­‐based  decisions.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q712    In  general,  who  makes  health  care  decisions  in  your  household?  

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©  Harris  Interac7ve   51  

6%B   3%  10%   10%  

50%  44%  

35%  43%A  

All  Adults   All  Parents  

Strongly  agree  

Somewhat  agree  

Somewhat  disagree  

Strongly  disagree  

AZtude  toward  Access  to  Immuniza7on  Informa7on    Though  roughly  even  in  regards  to  overall  agreement,  a  significantly  larger  por7on  of  Parents  ‘strongly  agree’  to  having  access  to  all  the  informa7on  necessary  to  make  informed  decisions  regarding  immuniza7ons  when  compared  to  the  All  Adults  sample.      

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q901    How  much  do  you  agree  or  disagree  with  the  following  statement?  

“I  have  access  to  all  the  informa2on  I  need  to  make  good  decisions  about  immuniza2ons/immunizing  my  child.”  

84%   87%  

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©  Harris  Interac7ve   52  

6%   6%   9%  10%   6%  

12%  

50%  

27%  

61%  

35%  

61%  

18%  

All  Adults   Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

Strongly  agree  

Somewhat  agree  

Somewhat  disagree  

Strongly  disagree  

AZtude  toward  Access  to  Immuniza7on  Informa7on  by  Knowledge  Adults  who  say  the  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  have  access  to  all  of  the  informa7on  they  need  to  make  good  decisions  about  immuniza7ons/immunizing  their  child.  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)    Q901    How  much  do  you  agree  or  disagree  with  the  following  statement?  

“I  have  access  to  all  the  informa2on  I  need  to  make  good  decisions  about  immuniza2ons/immunizing  my  child.”  

84%   88%   79%  

G  

F  

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©  Harris  Interac7ve   53  

Sources   All  Adults   All  Parents  

Health  care  providers  

Web  based  sources  

The  Centers  for  Disease  Control  and  Preven7on's  (CDC)  website  or  publica7ons  

Family  

Pamphlets  

Friends  

Television/Talk  shows  

Social  Media  sites  (Facebook,  Twi]er,  Blogs/Support  groups)  

My  child's/children's  school  

Publica7ons  (i.e.  magazines,  books,  ar7cles,  newspaper)  

I  do  not  look  for  health-­‐related  informa7on  

70%  

42%  

31%  

19%  

16%  

13%  

8%  

4%  

1%  

0%  

11%  

81%A  

37%  

32%  

22%  

20%A  

13%  

5%  

4%  

10%A  

1%  

5%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q900    Where  do  you  go  for  trusted  informa7on  about  vaccines?  

Trusted  Sources  of  Vaccine  Informa7on    Parents  are  significantly  more  trus7ng  of  health  care  providers  in  dissemina7ng  informa7on  regarding  vaccines  than  their  All  Adults  counterparts.  They  are  also  significantly  more  likely  to  say  they  trust  pamphlets  and  their  child’s  school.  

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©  Harris  Interac7ve   54  

Top  2  Box    (Completely/Trust  a  lot)  

All  Adults   All  Parents  

Physicians  on  TV  (e.g.,  Dr.  Oz,  Dr.  Gupta,  the  physicians  on  'The  Doctors')  

Morning  television  programming  (e.g.,  the  Today  Show,  Good  Morning  America,  This  Morning,  etc.)  

Talk  show  hosts  (e.g.,  hosts  from  The  View,  The  Talk,  etc.)  

27%  

12%  

5%  

23%  

11%  

7%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q903    There  is  a  lot  of  medical  informa7on  discussed  on  TV.  How  much  do  you  trust  the  following  TV  shows  or  personali7es  when  it  comes  to  medical  informa7on?  

Level  of  Trust  in  TV  Shows  or  Personali7es  for  Medical  Informa7on    Both  All  Adults  and  Parents  show  li]le  trust  in  television  personali7es  in  relaying  medical  informa7on  to  the  public,  including  legi7mate,  prac7cing  physicians  like  Dr.  Oz  or  Dr.  Gupta.  

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©  Harris  Interac7ve   55  

Top  2  Box    (Completely/Trust  a  lot)  

Physicians  on  TV  (e.g.,  Dr.  Oz,  Dr.  Gupta,  the  physicians  on  'The  Doctors')  

Morning  television  programming  (e.g.,  the  Today  Show,  Good  Morning  America,  This  Morning,  etc.)  

Talk  show  hosts  (e.g.,  hosts  from  The  View,  The  Talk,  etc.)  

27%  

12%  

5%  

29%  

13%  

8%  

37%  

14%  

4%  

All  Adults  

Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

BASE: ALL QUALIFIED RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)   Q903    There  is  a  lot  of  medical  informa7on  discussed  on  TV.  How  much  do  you  trust  the  following  TV  shows  or  personali7es  when  it  comes  to  medical  informa7on?  

Level  of  Trust  in  TV  Shows  or  Personali7es  for  Medical  Informa7on    There  are  no  significant  differences  in  level  of  trust  in  TV  show  or  personali7es  for  medical  informa7on  when  comparing  those  who  have  more  knowledge  compared  to  those  who  have  less  knowledge  about  how  vaccines  work.  

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Loca2ons    

All  Adults   All  Parents  

A  drug  store  

An  urgent  care  clinic  

A  grocery  store  

A  big  box  store  

I  have  not  received  a  vaccina7on  at  any  of  these  loca7ons  

Not  sure  

21%B  

10%  

8%  

3%  

65%  

4%  

16%  

14%A  

7%  

3%  

67%  

3%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q905    Have  you  ever  received  a  vaccina7on  from  any  of  the  loca7ons  below?  

Loca7ons  Received  a  Vaccina7on  About  two-­‐thirds  of  both  All  Adults  and  Parents    have  yet  to  receive  vaccina7ons  from  non-­‐tradi7onal  loca7ons.  Among  those  non-­‐tradi7onal  loca7ons,  drug  stores  are  the  most  common.    

31%   30%  

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©  Harris  Interac7ve   57  

Loca2ons    

All  Adults   All  Parents  

Health  care  provider's  office  

Health  clinic  

Hospital  

A  retail  clinic  (located  in  large  retail  seZngs  such  as  drug  stores,  grocery  stores  or  big  box  stores)  

Your  work  place  

Urgent  care  

Mobile  medical  clinic  (i.e.,  Oven  on  a  bus  and  seen  at  health  fairs)  

Emergency  room  

Other  

71%  

32%  

22%  

15%B  

13%  

8%  

8%  

6%  

4%  

73%  

30%  

22%  

11%  

17%  

12%A  

8%  

7%  

3%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q910    Where  would  you  prefer  to  receive  a  vaccine?  

Preferred  Loca7ons  to  Receive  a  Vaccina7on  Health  care  offices  remain  the  loca7on  of  choice  to  receive  vaccina7ons  for  both  All  Adults  and  Parents.  All  Adults  respondents  are,  however,  significantly  more  likely  to  be  accep7ng  of  receiving  vaccina7ons  at  retail  clinics.    

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Vaccina2on  Policy  

©  Harris  Interac7ve   58  

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•  The  majority  of  Adults  (87%)  support  mandatory  vaccina7ons  for  school  aged  children.  –  Curiously,  Parents  are  direc7onally  less  likely  to  support  mandatory  vaccina7ons  for  school  

aged  children  (81%).  –  Nearly  three  in  ten  (29%)  of  Parents  who  do  not  support  mandatory  vaccina7ons  for  school  

aged  children  say  the  reason  they  do  not  support  mandatory  vaccina7ons  is  because  they  think  it  should  be  the  Parents/family  decision.  

•  Nearly  9  in  10  (89%)  of  Adults  report  they  support  medical  reasons  for  refusing  mandatory  vaccina7ons.  Adults  are  far  less  likely  to  say  they  support  religious  (44%)  or  philosophical  objec7ons  (33%).  

•  Nearly  two-­‐thirds  (64%)  of  Adults  say  they  think  Parents  or  guardians  should  have  the  final  say  about  whether  or  not  children  should  be  vaccinated.  

–  Similarly  and  in  greater  percentages,  over  three-­‐quarters  (76%)  of  Parents  say  they  think  Parents  or  guardians  should  have  the  final  say  about  whether  or  not  children  should  be  vaccinated;  few  report  that  they  think  the  government  (5%)  or  school  districts  (3%)  should  have  the  final  say.  

•  Nearly  three-­‐quarters  (72%)  of  Adults  are  concerned  about  the  drop  in  vaccina7on  rates  in  the  U.S.;  however,  over  half  of  Adults  (60%)  say  they  respect  the  decision  of  Parents  when  choosing  whether  or  not  to  vaccinate  their  children.  

•  Over  4  in  5  (82%)  Adults  agree  that  vaccina7ons  help  reduce  health  care  costs.    ©  Harris  Interac7ve   59  

Vaccina7on  Policy  Summary    

Page 60: National Consumers League 2013 Vaccine Study

4%   6%  9%  

13%A  

30%  36%A  

56%B  45%  

All  Adults   All  Parents  

Very  much  support  

Somewhat  support  

Somewhat  oppose  

Very  much  oppose  

©  Harris  Interac7ve   60  

Mandatory  Vaccina7ons  for  School  Aged  Children  The  All  Adults  show  significantly  more  support  than  Parents  for  mandatory  vaccina7ons  for  school  aged  children.  In  addi7on,  their  intensity  of  support  is  also  greater,  scoring  11  points  higher  for  ‘very  much  support’.  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1020    Do  you  support  or  oppose  mandatory  vaccina7ons  for  school  aged  children?  

87%B   81%  

19%A  13%  

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©  Harris  Interac7ve   61  

All  Adults   All  Parents  

PERSONAL  CHOICE/BELIEF  (NET)   44%   40%      Should  be  Parents/family  decision   30%   29%      Religious  beliefs   8%   6%      Personal  belief/It's  the  way  I  feel   5%   4%      Support  a  few  vaccina7ons,  not  all   4%   1%      School  system  should  not  make  this  decision   1%   3%      Will  discuss  with  Doctor/medical  professional   1%   2%      Other  personal  choice/belief  men7ons   1%   1%  GOVERNMENT  INVOLVEMENT  (NET)   29%   29%      Should  not  be  mandated   15%   25%      Too  much  government  involvement   10%   5%      Do  not  trust  the  government   5%   *      Other  government  involvement  men7ons   1%   -­‐    SAFETY/SIDE  EFFECTS  (NET)   20%   18%      Cause  side  effects/health  issues  (Unspec.)   10%   12%      Vaccina7ons  are  not  safe   5%   4%      Allergic  reac7on  to  vaccina7on   5%   *      Risk  of  au7sm   2%   2%      Not  enough  research/studies/long-­‐term  effects   1%   2%      Other  safety/side  effects  men7ons   4%   2%  

Reasons  Oppose  Mandatory  Vaccina7ons  for  School  Aged  Children  About  two-­‐in-­‐five  All  Adults  and  Parent  oppose  mandatory  vaccina7ons  based  on  ‘personal  choice/beliefs’.    All  Adults  respondents  cited  this  ra7onale  more  oven  than  the  Parent  sample  when  asked.    

BASE:  OPPOSE  MANDATORY  VACCINATIONS  ;  All  Adults  (n=83);  All  Parents  (n=162)    Q1022    You  men7oned  that  you  oppose  mandatory  vaccina7ons  for  school  aged  children.  Why  do  you  oppose  mandatory  vaccina7ons  for  school  aged  children?  

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BASE:  OPPOSE  MANDATORY  VACCINATIONS  ;  All  Adults  (n=83);  All  Parents  (n=162)    Q1022    You  men7oned  that  you  oppose  mandatory  vaccina7ons  for  school  aged  children.  Why  do  you  oppose  mandatory  vaccina7ons  for  school  aged  children?  

All  Adults   All  Parents  

MISCELLANEOUS  (NET)   10%   13%      Ineffec7ve/Do  not  work   5%   5%      Do  not  trust  pharmaceu7cal  company/medical  field   3%   *      Parents/public  should  be  educated   *   4%      Marke7ng  ploy/for  profit   2%   *      Cost   *   1%      Other   2%   4%  VACCINATION  COMPONENTS  (NET)   5%   11%      They  contain  poison/toxins   3%   6%      Don't  know  what  is  in  the  vaccina7on   2%   4%      Other  vaccina7on  components  men7ons   1%   2%  USAGE  (NET)   3%   6%      Not  needed   1%   1%      Support  a  few  vaccina7ons/not  all   *   2%      Children  from  other  coun7es  should  be  vaccinated   -­‐     1%      Child  is  too  young   *   1%      Other  usage  men7ons   1%   *  None   1%   1%  Don't  know   *   2%  Declined  to  answer   12%   6%  

Reasons  Oppose  Mandatory  Vaccina7ons  for  School  Aged  Children  (Con7nued)  

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©  Harris  Interac7ve  

Reasons  for  Refusal  of  Mandatory  Vaccina7ons  The  vast  majority  of  both  All  Adults  and  Parents  support  medical  exemp7ons  when  refusing  mandatory  vaccina7ons  for  school-­‐age  children.  Slightly  larger  propor7ons  of  Parents  ‘very  much  support’  both  religious  and  philosophical  exemp7ons  when  compared  to  All  Adults.  

63  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1021    When  people  refuse  mandatory  vaccina7ons,  they  oven  cite  some  of  the  reasons  listed  below.  How  much  do  you  support  or  oppose  the  following  reasons  for  refusing  to  vaccina7ons?  

4%  

30%  38%  

8%A  

27%   33%  

7%  

25%  

29%  

11%A  

24%  

29%  

40%  B  

32%  

25%  

34%  

30%  

25%  49%  

12%   8%  

48%  

18%A   12%A  

Medical   Religious   Philosophical   Medical   Religious   Philosophical  

Very  much  support  

Somewhat  support  

Somewhat  oppose  

Very  much  oppose  

All  Adults   All  Parents  

89%B  82%  

33%  

44%   48%  

38%  

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©  Harris  Interac7ve   64  

Final  Decision-­‐Maker    

All  Adults   All  Parents  

Parents  or  guardians  

Other  federal  government  agencies  (e.g.,  the  Centers  for  Disease  Control  and  Preven7on  or  the  Na7onal  Ins7tutes  of  Health)  

The  American  Academy  of  Pediatrics  

Federal  government  

School  districts  

State  government  

Religious  ins7tu7ons  

Other  

64%  

11%  B  

10%B  

6%  

5%  

1%  

0%  

2%  

76%A  

7%  

4%  

5%  

3%  

1%  

0%  

2%  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1030    Who  do  you  think  should  have  the  final  say  about  whether  or  not  children  should  be  vaccinated?  

Final  Decision-­‐Maker  for  Children’s  Vaccina7ons  While  both  All  Adults  and  Parents  agree  that  Parents  should  have  the  final  say  in  their  child  receiving  vaccina7ons,  Parents  showed  a  significantly  higher  level  of  support.    

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Top  2  Box    (Strongly/Somewhat  Agree)    

All  Adults   All  Parents  

Vaccina7ons  reduce  health  care  costs.  

I  am  concerned  about  the  drop  in  vaccina7on  rates  in  the  US.  

I  respect  the  decisions  of  individual  parents  when  choosing  whether  or  not  to  vaccinate  their  children.  

89%B  

72%B  

60%  

74%  

64%  

68%A  

AZtudes  Toward  Vaccina7on  Policy  Nearly  three-­‐quarters  of  All  Adults  are  concerned  about  the  drop  in  vaccina7on  rates  in  the  US;  however,  over  half  of  All  Adults  say  they  respect  the  decision  of  parents  when  choosing  whether  or  not  to  vaccinate  their  children.  Over  4  in  5  adults  agree  that  vaccina7ons  help  reduce  health  care  costs.    

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?      

     

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Au2sm  

©  Harris  Interac7ve   66  

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•  A  third  of  Parents  (33%)  and  a  similar  propor7on  of  Adults  (29%)  agree  with  the  statement  ‘Vaccina(ons  can  cause  au(sm.’  

•  Over  a  third  of  Adults  (35%)  know  someone  with  au7sm.  –  Over  two  in  five  (45%)  Parents  know  someone  who  has  au7sm.  

•  Over  ten  percent  (11%)  of  Adults  and  Parents  (11%)  who  say  they  know  someone  with  au7sm  believe  vaccina7ons  played  a  role  in  their  development  of  au7sm.  

•  Over  two  in  five  Adults  (44%)  and  half  of  Parents  (50%)  are  aware  of  the  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  

•  Only  45%  of  Adults  who  are  aware  of  the  research  study  say  they  are  aware  that  the  study  has  been  discredited.  Similarly,  50%  of  Parents  who  are  aware  of  the  research  study  say  they  are  aware  that  the  study  has  been  discredited.  

 

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Au7sm  Summary    

Page 68: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Role  of  Vaccina7ons  in  Au7sm  Despite  the  higher  levels  of  knowing  someone  with  au7sm  among  Parents,  only  one-­‐in-­‐ten  All  Adults  and  Parents  believe  vaccina7ons  played  a  role  in  the  development  of  au7sm.    

68  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1100    Do  you  personally  know  someone  who  has  au7sm?  BASE:    KNOW  SOMEONE  WITH  AUTISM  ;  All  Adults  (n=383);  All  Parents  (n=451)    Q1105    You  men7oned  you  know  someone  with  au7sm.  Do  you  believe  that  vaccina7ons  played  a  role  in  their  development  of  au7sm?  BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1035    How  much  do  you  agree  or  disagree  with  the  following  statements?  

Yes  35%  

No  65%B  

All  Adults   All  Parents  

Yes  45%A  

No  55%  

11%  

Yes  

11%  

Yes  

Know  someone  with  au2sm  

Believe  vaccina2ons  played  a  role  in  au2sm  

29%  of  All  Adults  and  33%  of  All  

Parents  agree  with  the  statement  

‘Vaccina7ons  can  cause  au7sm.’  

Page 69: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Role  of  Vaccina7ons  in  Au7sm  by  Knowledge  Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  know  someone  with  au7sm.  

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BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)    Q1100    Do  you  personally  know  someone  who  has  au7sm?  BASE:    KNOW  SOMEONE  WITH  AUTISM  ;  All  Adults  (n=383);  Extremely/Very  knowledgeable(n=163);  Somewhat/Not  at  all  knowledgeable(n=  74)    Q1105    You  men7oned  you  know  someone  with  au7sm.  Do  you  believe  that  vaccina7ons  played  a  role  in  their  development  of  au7sm?  

11%  14%  

10%  

All  Adults   Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

35%  

43%  

26%  

All  Adults  

Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

%  Know  someone  with  au2sm   Believe  vaccina2ons  played  a  role  in  au2sm  

Note: Due to small n sizes, the results for the chart on the right are directional only and should not be included in a release.

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Page 70: National Consumers League 2013 Vaccine Study

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Au7sm  Research  Study:    Awareness  and  Believability  While  about  half  of  both  All  Adults  and  Parents  claim  they  have  heard  of  the  research  study  linking  childhood  vaccines  to  au7sm,  only  one-­‐in-­‐ten  found  the  study  to  be  at  least  ‘very  believable’.  

70  

BASE:  ALL  QUALIFIED  RESPONDENTS;  All  Adults  (n=1002);  All  Parents  (n=993)    Q1110    Have  you  ever  heard  of  a  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons?    BASE:  QUALIFIED  RESPONDENTS  AWARE  OF  RESEARCH  STUDY  ;  All  Adults  (n=386);  All  Parents  (n=510)    Q1115    You  said  you  have  heard  of  the  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  How  believable  do  you  find  this  study?  Q1120    Are  you  aware  that  this  study  has  been  discredited,  retracted  by  the  journal  that  first  published  the  study  and  proven  wrong  by  numerous  studies?  

Yes  44%  

No  38%  

Not  sure  18%  

All  Adults  

All  Parents  

4%  

5%  

11%  

49%  

31%  

Extremely  believable  

Very  believable  

Believable  

Somewhat  believable  

Not  at  all  believable  

Yes  50%  

No  37%  

Not  sure  14%  

Believability  of  au2sm  research  study…..  

4%  

7%  

14%  

43%  

32%  

Extremely  believable  

Very  believable  

Believable  

Somewhat  believable  

Not  at  all  believable  

Aware  of  study  

45%  Aware  study  has  been  discredited  

50%  Aware  study  has  been  discredited  

Page 71: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Au7sm  Research  Study  by  Connec7on  to  Au7sm  The  majority  of  those  who  know  someone  with  au7sm  are  aware  of  the  study  that  linked  au7sm  to  vaccines.  The  majority  of  those  who  are  aware  of  the  study  say  they  are  aware  the  study  has  been  discredited.  Those  who  do  not  know  someone  with  au7sm  are  significantly  less  likely  to  say  they  are  aware  the  study  has  been  discredited.  

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BASE:  ALL  QUALIFIED  RESPONDENTS;  Know  someone  with  au2sm  (n=383);  Do  not  know  someone  with  au2sm  (n=619)    Q1110    Have  you  ever  heard  of  a  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons?    BASE:  QUALIFIED  RESPONDENTS  AWARE  OF  RESEARCH  STUDY:  Know  someone  with  au2sm  (n=237);  Do  not  know  someone  with  au2sm  (n=226)    Q1115    You  said  you  have  heard  of  the  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  How  believable  do  you  find  this  study?  Q1120    Are  you  aware  that  this  study  has  been  discredited,  retracted  by  the  journal  that  first  published  the  study  and  proven  wrong  by  numerous  studies?  

Yes  52%  No  

33%  

Not  sure  14%  

Know  someone  

with  au2sm  (H)  

Do  not  know  someone  with  au2sm  

(I)  

6%  

7%  

10%  

43%  

33%  

Extremely  believable  

Very  believable  

Believable  

Somewhat  believable  

Not  at  all  believable  

Yes  40%  

No  40%  

Not  sure  20%  

Believability  of  au2sm  research  study…..  

2%  

3%  

12%  

53%  

30%  

Extremely  believable  

Very  believable  

Believable  

Somewhat  believable  

Not  at  all  believable  

Aware  of  study  

54%  Aware  study  has  been  discredited  

39%  Aware  study  has  been  discredited  

I  

I  

H  

H  

I  

I  

H  

Page 72: National Consumers League 2013 Vaccine Study

©  Harris  Interac7ve  

Au7sm  Research  Study:    Awareness  and  Believability  by  Knowledge  Adults  who  say  they  are  more  knowledgeable  about  how  vaccines  work  are  more  likely  to  say  they  are  aware  of  the  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  They  are  also  more  likely  to  say  they  are  aware  the  study  has  been  discredited.  

72  

BASE:  ALL  QUALIFIED  RESPONDENTS  ;  All  Adults  (n=1002);  Extremely/Very  knowledgeable(n=334);  Somewhat/Not  at  all  knowledgeable(n=  286)    Q1110    Have  you  ever  heard  of  a  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons?    BASE:  QUALIFIED  RESPONDENTS  AWARE  OF  RESEARCH  STUDY  ;  All  Adults  (n=463);  Extremely/Very  knowledgeable(n=205);  Somewhat/Not  at  all  knowledgeable(n=  89)    Q1115    You  said  you  have  heard  of  the  research  study  that  linked  the  onset  of  au7sm  to  receiving  childhood  vaccina7ons.  How  believable  do  you  find  this  study?  Q1120    Are  you  aware  that  this  study  has  been  discredited,  retracted  by  the  journal  that  first  published  the  study  and  proven  wrong  by  numerous  studies?    

%  Aware  of  study  

44%  

59%  

31%  

All  Adults  

Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

8%   11%  5%  

All  Adults   Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

Believability  of  au2sm  research  study  %  Extremely/very  believable  

45%  54%  

23%  

All  Adults   Extremely/Very  Knowledgeable  

Somewhat/Not  at  all  Knowledgeable  

%  Aware  study  has  been  discredited  

Note: Due to small n sizes, the results for the charts on the right are directional only and should not be included in a release.

G  

G  

Page 73: National Consumers League 2013 Vaccine Study

Respondent  Profile  

©  Harris  Interac7ve   73  

Page 74: National Consumers League 2013 Vaccine Study

Sample  Profile:  All  Adults  and  All  Parents  

Gender   All  Adults   All  Parents  n=   1002   993  Male   50%   44%  Female   50%   56%  

Income   All  Adults   All  Parents  n=   1002   993  Less  than  $15,000   9%   8%  $15,000  -­‐  $24,999   6%   8%  $25,000  -­‐  $34,999   10%   8%  $35,000  -­‐  $49,999   14%   12%  $50,000  -­‐  $74,999   18%   19%  $75,000  -­‐  $99,999   12%   14%  $100,000  -­‐  $124,999   8%   14%  $125,000  -­‐  $149,999   7%   7%  $150,000  to  $199,999   4%   3%  $200,000  to  $249,999   2%   2%  $250,000  or  more   2%   2%  Decline  to  answer   6%   3%  

Age  n=   1002   993  18-­‐24   12%   5%  25-­‐34   18%   26%  35-­‐44   12%   36%  45-­‐54   18%   20%    55-­‐64   19%   10%    65+   21%   3%    Region  n=   1002   993  East   23%   20%  Midwest   23%   22%  South   33%   36%  West   21%   22%   Educa2on   All  Adults   All  Parents  

n=   1002   993  High  School  or  Less   27%   29%  

Some  college  but  no  degree   29%   28%  College  Degree   20%   23%  

Some  grad  school  but  no  degree   3%   2%  Graduate  degree   9%   10%  Job-­‐specific  training   11%   8%  

Ethnicity  n=   1002   993  White   71%   62%  Hispanic   13%   16%  

Black/African  American   11%   11%  

Asian  or  Pacific  Islander   3%   3%  Other  race   1%   1%  Decline  To  Answer   *   1%