National Campaign for the Arts

NCFA is …

• Established 2009

• Independent, volunteer – led, grassroots organisation

• National - in 43 constituencies nationwide

• 3000+ members

• Artists, arts organisations, arts workers, audiences and all those who value the arts

National Campaign for the Arts 2011

NCFA does …

• Lobbying and advocacy

• Promotion

• Research

National Campaign for the Arts 2011

We believe in a society that values

creativity, imagination and expression. 

We believe the arts generate growth

and tourism. 

We believe the arts enhance our

reputation. 

We believe the arts enrich our lives. 

We believe in the value of the arts. National Campaign for the Arts 2011

National Campaign for the Arts 2011

66% of adult population

Participation2.3 million people

e.g. 30,000 people in Wexford

e.g.

111,000

participants

Bealtaine

2.3 million tickets worth …€45.7 million for …12,650 events in…59 venues and festivals

1 in

3 household

s

1 in

3 household

s

plus youth arts initiatives including 50 youth theatres

plus arts & education programmes

National Campaign for the Arts 2011

The arts are reaching more people than ever!

National Campaign for the Arts 2011

Value

INNOVATIONINNOVATION

WELL BEINGWELL BEING

CITIZENSHIPCITIZENSHIP

JOBSJOBS

EDUCATION &

LEARNING

EDUCATION &

LEARNING

REPUTATIONREPUTATION

TOURISMTOURISM

ECONOMYECONOMY

BUSINESSBUSINESS

SENSE OF IDENTITYSENSE OF IDENTITY

We provide jobs

26,519

We contribute to the economy• We contribute €382 million in taxes

e.g. Cultural and creative industries*• Exchequer expenditure €330 million• Exchequer revenue approx. €1 billion

e.g. Irish Film Board*• Invested €17 million in 36 film, TV and

animation productions• €80 million expenditure in Irish economy

*2008 figures

We help foster a culture of innovation• Studies report direct links between the arts, creativity and innovation1

• The arts equip the next generation with skills of the future – creativity, adaptability, discipline and rigor

We are innovators e.g.• Bealtaine – world leader of national participatory festival celebrating

creativity in older people. Template for festivals in Wales, Scotland and have invitation from Australia

• Open Window Project –world’s first clinically proven arts and health project

• New Stream - Bank of America and Business to Arts initiative, model of best practice in fundraising capacity building

• Sing out with Strings – model being adopted internationally

1 The art of innovation – how fine arts graduates contribute to innovation NESTA September 2008

We drive tourism• Cultural Tourism is worth over €2 billion to the

economy –both domestic and overseas tourism.

• 1.6 million overseas tourists attended museums/galleries (2010)

• 433,000 attended festivals/events

• 80,000 people visited the Book of Kells in two months

• 18% of tourists visited because of Irish film

• 27% of Galway Arts Festival audience from overseas

We enhance Ireland’s reputation

40 States1000s of artists

Reaching 100,000s $$m of positive media coverage

40 States1000s of artists

Reaching 100,000s $$m of positive media coverage

Imagine Ireland festival

We help create well-being• Viewing a work of arts creates the same chemical response as love

• Participation in cultural activity has been proven to increase quality of life and longevity for older people.

• Societies that enable all citizens to play a full and useful role in the social, economic and cultural life of their society will be healthier.1

• Arts and health programmes are a growing phenomenon. e.g. Waterford Healing Arts Trust worked with 20,000 people last year – over 4000 patients, over 11,000 visitors as well as staff and others

• A new arts and health website will be launched in October.

1 World Health Organisation, Solid Determinants of Health, The Solid Facts 2003

Waterford Healing Arts Trust Music Network St. Doolaghs Care & Rehabilitation

Centre Arts & Minds National Centre for Arts and Health Arts Initiative in Mental

Health Westmeath County Council Wexford County Council Arts Ability Programme

Anam Beo Waterford City Council Kildare County Council Arts Service Beehouse

Arts Cork University Hospital Campus Arts Committee Limerick County Council Arts

Office Sligo Arts & Health Programme South Tipperary County Council Art Centre St

Luke's Hospital Arts and Health Programme, Dun Laoghaire Rathdown Create

Kerry County Council Music Alive Helium The Arts Council Carlow Local

Authorities Galway University Hospitals Arts Trust Arts Office, Waterford County

Council Clare Arts & Health Arts Office, Kilkenny County Council Embrace

Programme for Arts & People with disabilities Laois County Council Cork Arts and

Health Programme The Twilight Programme, St. Patrick's University Hospital Cork

City Council Woodview Arts and Crafts Leopardstown Park Hospital West Cork Arts

Centre Raheen Community Hospital and Day Care Centre

Frank on dialysis x 3 per week for 4 hours. Now calls it ‘art class’.Waterford Healing Arts Trust

We forge communities and create a sense of identity

• Arts practitioners work with

1000s of community groups

nationwide.

• E.g. St. Patrick’s Day parade,

which engages six

professional street theatre

companies nationwide to

work with their local

communities as well as

engaging five Dublin city

youth and eight intercultural

groups.

An opera about, for and starring the people of Carlow

Shelter me from the rain – community opera

We work with business

• Now mutually beneficial relationship

• Deliver brand awareness, engage staff and

leverage community support

• Examples of best practice e.g Ulster Bank’s

sponsorship of the Dublin Theatre Festival

• Attract and impress the best e.g Bank of America

Merrill Lynch

We promote learning and create citizens• Arts and education are natural bedfellows. 1000s of artists work in schools and

other learning environments every day.

• Learning a musical instrument, appreciating how music is composed and performed, developing the capacity to understand and interpret visual culture, provide children with access to rich cultural resources that contribute to quality of life and well-being. They also invest them with the skills of the future – where adaptability, discipline, rigor and creativity will be essential.

• Article 31 of the International Declaration on the Rights of the Child states that each child has a right to participate freely in cultural life and the arts.

• 27.5% of our population are under 19

 

‘It was amazing to see the creativity in the children. A lot of

children improved their attendance during the programme’.

Teacher

Sing out with Strings

It has boosted the children’s confidence. They’ve

learned how to work together, how to co-operate with

each other. They’ve learned literacy skills and their

language has really improved. Principal

Sing out with Strings

We all used to be shy and now

we’re not.

We all used to be shy and now

we’re not.

Sing out with Strings

Oh and we ...

…entertain…delight…inspire

National Campaign for the Arts 2011

The arts are enriching our lives, contributing to our society and building

our nation more than ever.

National Campaign for the Arts 2011

So much … for how

much?

Funding for/Investment in the arts

• Arts Council €65.1 million

• Local Authority €42 million(including salaries for arts officials)

DOWN 25%

from €84.6min 2008

DOWN 25%

from €84.6min 2008

IMAGINATION. DEAD. IMAGINE. Samuel Beckett

•Job losses

•Reduced return to revenue

•Fewer tourists

•Poorer international reputation

•Less social cohesion

•Decreased individual and national well-being

•Educating workers not thinking citizens

•LESS IMAGINATION, CREATIVITY, EXPRESSION.

•LESS JOY

Our ask

• Continue to invest in the arts through funding the Arts Council, Culture Ireland and the Irish Film Board

• Embed the arts within the curriculum at both primary and secondary level

• Promote active collaboration between government departments specifically Education, Environment, Tourism as well as Enterprise and Innovation

• Create a culture of philanthropy

The arts are a necessity. Not a luxury.

The arts are an asset. Not an overhead.

.

Culture is what

we grow in

Culture is what

we grow in