Situation analysis and Market Evaluation

M.Umair Siddique

Situation Analysis

Introduction to NBP

Marketing Environment

1) Change in Macro Environment

a) Fraud in Multan Branch

Situation Analysis

Opportunities of NBP

Threats of NBP

Situation Analysis

Core Benefit

Actual Benefit

Augmented

Consumer Good

Specialty Good

Product Evaluation

Life Cycle

Product Evaluation

Younis KanjuProduct Evaluation

Comments on Perception of Brand

Comment of Packaging and labeling

Product Evaluation

Compare to Competitor

Product Evaluation

Online service provider competitors Manual work in National Bank

Widespread Distribution

How retailer feel about it?

Product Evaluation

Services Provided with Product• Account Balance Enquiry

• Mini Statement (Only at NBP ATM)• PIN Change facility (Only at NBP ATM)

•Problems with Consumer

•Past performance

•Unique Features

Product Evaluation

Over all strengths and weakness

• Quick service

• Time Saving• Status wise

• Chances of Hacking

• Errors in System• Less protective fire walls

Product Evaluation

Azhar NiazConsumer Evaluation

Customer Profile

Present Customer

Consumer Evaluation

Attitudes towards product

Brand reputation

Customer loyalty

Brand switching

Consumer Evaluation

Prospectus of BrandThe Domestic Branch Network of NBP is inBlochistanSindhPunjabN.W.F.PF.A.T.ANorthern AreasAzad KashmirFederal Capital

Consumer Evaluation

In short Customer Details:Currently we have following customers: 1) Employees 2) Pensioners 3) Agricultures 4) Gold loan clients 5) Commercial loan clients 6) Corporate loan clients 7) Consumer loan clients 8) Students

Consumer Evaluation

Abbas RasheedCompetitors Analysis

Direct Competitors

Bank of Punjab

Habib Bank

Bank Alflah

UBL

MCB

Allied Bank

Competitors Analysis

Indirect Competitors

NRSP

Tameer Bank

National Saving Center

First Micro Finance Bank

Competitors Analysis

Strengths and weakness of Direct CompetitorsIn term of Product:Strength: Quick and fast method of Electronic facilities, Easy and best way to facilitate customer.Weakness: All banks working data through electronic devices. If an error in electronic device occur than at the same time bank will fail to provide services to its customer.

Competitors Analysis

Strengths and weakness of Direct Competitors

In term of Price:

Strengths: Providing services at comparatively low prices

Competitors Analysis

Strengths and weakness of Direct Competitors

In term of Promotion:

Strength: Advertise new product to aware the customer.

Weakness: Actual price is not shown to customer.

Competitors Analysis

Strengths and weakness of Direct Competitors

In term of Distribution:

Strength: They are providing online services at least single branch of the each city.

Competitors Analysis

Ashraf NawazMarketing objectives and

Strategies

“To Customer focus Bank and Provide excellence services to the customer.”

Marketing Objective

Target Market

Market Mix

Product strategy

Marketing Strategy

$$

Concentrated Market

Marketing Strategy

ATM

Debit / Credit Card

Online Payment / Receipts

Marketing

Mix

Product strategy

Marketing Strategy

H.Hassan ZahoorPricing, promotion, distribution

strategies and budget

Pricing strategy

Marketing Strategy

Distribution strategy

Our distribution strategies will be direct.

Nowadays each bank have separate credit card departments who directly send credit card to the customer home address.

Marketing Strategy

Promotion strategy

Marketing Strategy

2. PULL STRATEGIES

ManufacturerRetailer

&Wholesaler

ConsumerDemand Demand

Marketing Activities

Ask Question

Monitor Profit figure

Management team is responsible

Evaluation, Monitoring and Control

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National Bank of pakistan is the right choice.

National Bank of Pakistan is the only bank that provides you exactly what you need.

National Bank of Pakistan is serving you since 1949.

National Bank of pakistan is the right choice.

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