natalie m. roth, april, 2008 1 persuasive propaganda strategies and techniques

Natalie M. Roth, April, 2008Natalie M. Roth, April, 2008 11

PERSUASIVE PROPAGANDA PERSUASIVE PROPAGANDA

STRATEGIES AND STRATEGIES AND TECHNIQUESTECHNIQUES


BandwagonBandwagon•Using the argument that everyone Using the argument that everyone

is doing it, so you should, toois doing it, so you should, too..•EXAMPLEEXAMPLE::

– Thirty million Americans can’t be Thirty million Americans can’t be wrong. They buy Smart Stride Shoes wrong. They buy Smart Stride Shoes at their local Smart Stride store. Join at their local Smart Stride store. Join those who know a value. Buy Smart those who know a value. Buy Smart Stride!Stride!


Peer PressurePeer Pressure• Peer pressure is when "friends" persuade Peer pressure is when "friends" persuade

you to do something. Peer Pressure can be you to do something. Peer Pressure can be broken down into two areas: Good Peer broken down into two areas: Good Peer Pressure and Bad Peer Pressure. Pressure and Bad Peer Pressure.

• An example of Good Peer PressureAn example of Good Peer Pressure is when is when your friends encourage you to study harder and get your friends encourage you to study harder and get better grades because they all do well in school.better grades because they all do well in school.

• An example of Bad Peer PressureAn example of Bad Peer Pressure is when you is when you friends try to talk you into doing something that friends try to talk you into doing something that you don’t want to do. The best way to deal with you don’t want to do. The best way to deal with Bad Peer Pressure is to say "No, I don't want to do Bad Peer Pressure is to say "No, I don't want to do that!" that!"


RepetitionRepetition• If we see something often enough, we are If we see something often enough, we are

eventually persuaded. Repetition creates eventually persuaded. Repetition creates familiarity and familiarity leads to a feeling of familiarity and familiarity leads to a feeling of comfort and liking.comfort and liking.

• EXAMPLES:EXAMPLES:– Advertising jingles are recalled when we Advertising jingles are recalled when we

see a product in the store, so we reach for see a product in the store, so we reach for the product.the product.

– We recall toy commercials when we see toys We recall toy commercials when we see toys in the store. Because of the repetition of in the store. Because of the repetition of the commercial,the commercial, the toy seems familiar and the toy seems familiar and friendly, and so we want it.friendly, and so we want it.


TestimonialsTestimonials•Using the testimony of someone to Using the testimony of someone to

persuade you to think as they dopersuade you to think as they do..•EXAMPLEEXAMPLE::

– I would never have believed that I would never have believed that there was such a difference in flavor. there was such a difference in flavor. Then I tried Scrumptious Fruit Bars. Then I tried Scrumptious Fruit Bars. They tasted like real fresh fruit. I will They tasted like real fresh fruit. I will always choose Scrumptious Fruit Bars.always choose Scrumptious Fruit Bars.


TransferTransfer•An attempt to have you transfer An attempt to have you transfer

your feelings about one thing to your feelings about one thing to another thing. another thing.

•EXAMPLE:EXAMPLE:– If you like Play Station II, you If you like Play Station II, you

will love Play Station III.will love Play Station III.


Loaded Words ARE Loaded Words ARE EMOTIONALEMOTIONAL•Using words that have strong Using words that have strong

emotional associations emotional associations •EXAMPLESEXAMPLES

– Using words such as Using words such as •mother, mother, •family, and family, and •patriotismpatriotism


Name CallingName Calling• Using a derogatory term to create a Using a derogatory term to create a

negative emotional attitude for an negative emotional attitude for an individual or thing.individual or thing.

• EXAMPLE:EXAMPLE:– You don’t want a polluting, gas-You don’t want a polluting, gas-

guzzling car! Buy a milliped guzzling car! Buy a milliped cycle instead!cycle instead!


Broad GeneralizationBroad Generalization

•Making broad statements that Making broad statements that have little substancehave little substance..

•EXAMPLEEXAMPLE::– His past experience as field His past experience as field

guide makes him the best guide makes him the best qualified of the three qualified of the three candidates for camp counselorcandidates for camp counselor..


Card StackingCard Stacking•Telling the facts for one side onlyTelling the facts for one side only..•EXAMPLEEXAMPLE::

– The Blue Team is the winning team. The Blue Team is the winning team. They stayed up all night decorating They stayed up all night decorating the gym for the dance. They should the gym for the dance. They should win the teamwork prizewin the teamwork prize. . The fact that The fact that the Red Team did all the clean-up prior the Red Team did all the clean-up prior to decoration is not mentioned.to decoration is not mentioned.


EuphemismEuphemism•A nice way of saying something A nice way of saying something

that may not be so nice. that may not be so nice. •EXAMPLE:EXAMPLE:

– ““He is a Paper Tiger” – meaning He is a Paper Tiger” – meaning that he is not at all tough.that he is not at all tough.

– ““Downsizing” – firing people Downsizing” – firing people from their jobsfrom their jobs


ExaggerationExaggeration•Exaggeration is an overstatement Exaggeration is an overstatement

with intent to persuade with intent to persuade •EXAMPLE:EXAMPLE:

– Of all summer programs, Pool Of all summer programs, Pool Games is by far the best program. Games is by far the best program. You are in the water all day long. You are in the water all day long. It’s the most fun ever!!!It’s the most fun ever!!!


The EndThe End

natalie m. roth, april, 2008 1 persuasive propaganda strategies and techniques

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