HOW TECHNOLOGY IS REDEFINING BUSINESSES IN INDIA

SIDDHARTH ROY KAPURDISNEY INDIA

DISNEY GLOBALLY

NEW + TRADITIONAL MEDIA – EVOLVING BUSINESS MODELS

DISRUPTION ACROSS PLATFORMS

CONSUMER FOCUSED

INDIA LANDSCAPE

TOTAL POPULATION

INTERNETUSERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

1,256MILLION

URBAN POP: 31%

243MILLION

PENETRATION: 19%

106MILLION

PENETRATION: 8%

886MILLION

PENETRATION: 70%

Source: India Stat, Internet Live Stats, IAMAI, GSMA Intelligence [July 2014]

130MILLION

MOBILE INTERNET USERS

MOBILE IS GOING TO BECOME

EVEN MORE SIGNIFICANT PART

OF PEOPLE'S LIVES AND

ENTERTAINMENT

235 Million Internet Users in 2014

350 Million by the end of 2015

That’s an exponential 48 % of growth!

VIDEO CONTENT

36 Million watched PK in the theaters

6.8 Million booked PK onlineBookMyShow clocked ticket sales

that was 20% of our Revenue on the film in India

3 brand films to showcase Channel Refresh message

81.8 million viewed it on the channel

Over 10 million views onlineEngagement of over 1 million through

likes, comments and shares

Our Cricket Fever Franchise has more than 20 million downloads till date

Approx 30 million people saw Chennai Express in the theater – the game based

on the movie has over 10 million downloads

The centuries-old human need for great

storytelling would endure for generations to

come, enhanced by new technologies that

would bring these tales to life in extraordinary

ways. Walt also predicted, people's need to

be entertained with storytelling has endured:

We gravitate to the universal stories that bind

us - tales of adventure, heroism and love,

tales that provide comfort and escape. Great

storytelling still remains the bedrock of great

entertainment.

- By Walt Disney