nasscom big data and analytics summit 2014 - the need for a chief data scientist - keshav murugesh,...

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The Need for a Chief Data ScientistNasscom Roundtable in Partnership with WNS

2© Copyright 2013 WNS (Holdings) Ltd. All rights reserved2 © Copyright 2014 WNS (Holdings) Ltd. All rights reserved

From the Thought Leaders

“From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.”

– Eric Schmidt, Google


New Age and Unstructured Data Evolutionary and Semi Structured Data Traditional and Structured Data

Rising Complexity of Data and Information Has Myriad Applications to Enterprise-wide Functions

CRM ERP Credit Internal Knowledge Behavior Interaction Social

Price and Promo Supply Chain Relationship Tagging &Indexing Geo spatial

Business Applications and Operational excellence

Prospect Identification Cross-sell and Up-sell Campaign management Product Mix Strategy

Marketing and Sales

Risk Profiling Default Prediction Fraud Detection

Finance and Control

Reducing AHT Improving CSAT Improving FCR Optimizing Response

Operations

Sourcing Attrition Management Succession Planning Benchmarking

Human Resources

Market positioning Pricing Competitive Study Growth Strategy

Strategy


Data and Analytics Drive the Innovation Quotient of Companies & Solve Complex Challenges

Sample of Problems Being Solved across Industries

Promotional effectiveness Strategic segmentation Price and Inventory Optimization Contact optimization Wallet share forecasting Acquisition and retention targeting

Physician profiling / call planning, sales force size and structure

Product and portfolio analysis Pricing Drug pipeline forecasting Therapy area research and

forecasting

Global market opportunities Consumer and shopper insights Customized syndicated tools and

solutions Brand and portfolio analysis Go-to-market strategies

Actuarial pricing and reserving Agent / producer analytics Fraud and recoveries analytics Campaign / promotional

effectiveness Acquisition and retention targeting

Analytical Services Provided

PersonalLife / P&Cand Group

Insurers

ConsumerPackaged

Goods

Pharma-ceuticals

Travel &Hospitality

Analytics Facilitates InnovationSixty-one percent of our respondents somewhat or strongly agree that analytics has improved their organizations’ ability to innovate.

Analytical Innovators Tend to Use More DataA substantial majority of Analytical Innovators say they tend to use much or all of the data their organizations generate.

45%

16%4%

10%

25%

Somewhat agree

Strongly agree

Strongly disagree

Somewhat disagree

Neither

To what extent do you agree with the following statement? “Analytics has helped improve my organization’s ability to innovate.”

How much of the data that is generated by your organization does your organization use?

Level 1 Level 2 Level 3 Level 4 Level 5

20% 27%43% 53% 63%4%

2%

3%4%

9%All of it

A great deal

AnalyticalInnovators


Growth of the Analytics Industry Will Be 30% on Account of the Rising Need for Data-based Decision Making

75-80% of the analytics BPS work is delivered from India; high-end work may need greater degree of onshore presence The key adoption drivers are cost reduction, top-line growth and risk management However, low understanding, governance-related issues, cross functional stakeholder management, and inconsistent / absent data are few challenges

associated with the analytics adoption

Global Analytics BPS Industry Size ($ B) Analytics BPS Adoption by Geography – 2012 Analytics BPS Adoption by Industry – 2012 (in %)

2010 2012 2015E

0.7-1.2

1.5-2.0

3.5-4.0

70-75%

20-25%

5-10% <5%

North AmericaEMEAAPACLatin America

38

208

7

7

6 68

CPG & Retail

BFSI

Telecom

Healthcare

Manufacturing

Professional Services

Media

Others

Source: Everest Group; BPS – Business Process Services

By 2015, more than 50% of the Fortune companies will have a Chief Data Officer / Chief Analytics Officer / Chief Data Scientist

Around 85% of the Fortune companies have identified data and analytics as a key corporate asset and are planning strategies around the same


… The Need for a Chief Data Scientist is Imminent

Strategic Partner for

Business and Operations

Data Strategies for OrganizationTransformation

Technology Evangelist

Innovation Leader

Chief Data Scientist /Analytics Officer


Roundtable Discussion

Will the exponential proliferation of data and complexities in synthesizing and analyzing it require a handle of big data, technology and specific skill-sets in organizations? ?Will organization structures world-over change to accommodate this new behemoth called Analytics that has emerged as a core differentiator??What kind of talent and skill-sets will be competent to cater to the evolution of analytical functions??

How ready are we for the future of analytics, as academia and the BPM industry? ?What do you believe will be the role of the data scientist and who do you think he / she would have to liaise with??


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