nashville predators youth marketing plan

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NASHVILLE PREDATORS Youth Marketing & Fan Development

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Page 1: Nashville Predators Youth Marketing Plan

NASHVILLE PREDATORS

Youth Marketing & Fan Development

Page 2: Nashville Predators Youth Marketing Plan

STREET PREDS OVERVIEW

Grassroots program supported by NHL

Introduces students to the game of hockeythrough interactive clinic

Promote the Nashville Predators Staff provides instruction highlighting gamefundamentals and everyday physical fitness

Page 3: Nashville Predators Youth Marketing Plan

STREET PREDS OBJECTIVES

Introduce basic hockey skills and fitness techniques to inexperienced youth

Increase the number of kids playing hockey locally

Expand fan base resulting in increased ticket sales

Page 4: Nashville Predators Youth Marketing Plan

CLINIC TIMELINE

Introduction – 2 minutes

Safety – 3 minutes

Explanation of equipment – 5 minutes

Holding a stick instruction – 10 minutes

Stickhandling instruction – 10 minutes

Relay Race – 10 minutes

Scrimmage – 10 minutes

Page 5: Nashville Predators Youth Marketing Plan

“GET FIT AND BE ACTIVE”

Aerobics

Muscle strength and endurance

Flexibility

Body composition

Source: presidentschallenge.org

Page 6: Nashville Predators Youth Marketing Plan

CLINIC RECAP

Street Preds Leaves Lasting Impact on Local SchoolsFriday, 10.14.2010 / 2:30 PM / CommunityBy Tim Bogdansky - Nashville Predators

Nashville, Tenn. (October 14, 2010) –

Local elementary schools are riled up for another season of Predators hockey, and while the on-ice product has Nashville buzzing, it’s what’s happening in gymnasiums during P.E. classes and after school programs that has elevated the interest. Earlier this week, Predators staff conducted their Street Preds program during physical education classes at Binkley Elementary School. Matt Simpson runs the P.E. program at Binkley and is impressed with the progress made in the short time the program has been in schools.

“It’s great to see members of the Nashville Predators so devoted to the growth and development of hockey amongst our local schools.” Students and teachers alike are optimistic about implementing hockey into their yearly P.E. curriculum. There is currently no requirement to cover it in school, however the interest has spread from one school to another.

“It would be huge to have schools require hockey at least once a year. We love it and it stresses the importance of staying active and in shape as well. I’ve tried to get the word out and managed to get a couple more schools on board,” says Mr. Simpson.

Street Preds is a grassroots instructional clinic aimed at introducing the game of hockey to students at Greater Nashville schools while promoting the team in the community. Last season, the Predators visited over 50 schools and plan to capitalize on their momentum by expanding their reach to more schools, hoping to leave its mark on over 15,000 kids.

Page 7: Nashville Predators Youth Marketing Plan

MARKETING PLAN

Cross-promote with G.O.A.L. and Gnash Kids Club through flyer distribution  > Target schools within close proximity to rinks Provide local rinks with information and educate rink staff about program Implement website registration form Position Street Preds information on concourse at Predators home game Budget advertising with local media and movie theaters

Page 8: Nashville Predators Youth Marketing Plan

DEPARTMENT INVOLVEMENT

BroadcastTV/radio broadcasters make appearances at clinics

TV/radio broadcasts implement live reads to inform listeners/viewers Ticket SalesAssign account rep to each clinic to offer discounted group nights for participating schools

Schools compete to sell the most tickets to have an exclusive clinic with Predators players or Gnash

Page 9: Nashville Predators Youth Marketing Plan

Sponsorship Find Street Preds program sponsors

> t-shirts with sponsor name/logo distributed to clinic participants

Hockey OperationsFeature player, coaches, and alumni during clinics

> game strategy, teamwork

Trainers emphasize importance of “Get Fit & Be Active”

FoundationWork to better promote the goals of youth hockey programs at Foundation-sponsored events

DEPARTMENT INVOLVEMENT

Page 10: Nashville Predators Youth Marketing Plan

2010-2011 FEATURED EVENTS

VIP Sleepover Event provides fans the opportunity to spend the night at Bridgestone Arena and give them a feel for what it’s like to be an NHL player

Members have access to the locker room where they will spend the night

Members can interact with Gnash during a skate on Bridgestone Arena ice

Predators strength and conditioning coach outlines players’ workout and eating habits, while conducts tour of weight room and describing how they can stay fit through “Get Fit & Be Active”

Page 11: Nashville Predators Youth Marketing Plan

2010-2011 FEATURED EVENTS

Warm-ups on the Glass

Members get up close and personal during pre-game warm-ups

Name will appear on jumbotron during game

Gnash’s Birthday Bash

Members celebrate Gnash’s birthday with a meet-and-greet autograph session, including other local team mascots and an oversized hockey-themed birthday cake

Page 12: Nashville Predators Youth Marketing Plan