nasdaq bag it presentation
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bagIT Diana Uvaydova
REDESIGN of NASDAQ.com
bagIT: A Millennial Friendly Website
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Theme:“Market Activity” for 16-24 year olds
-will allow Millennials to catch up on their personal profiles as opposed to catching up on stocks.
Will include updates on:
-My financial horoscope-New scholarships-My profile-My news-Who’s online?-My forecast-Local Internships & Job suggestions-Latest entertainment news
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Current NASDAQ Screen
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Millennials: n. A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers.
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Professional Research
Tech-Savvy
Heavy Beer & Wine Drinkers
Health Conscious
Shop Farmers’ Markets
Have gym memberships
Tuned into Politics
Very Social Generation – Connected 24/7
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Anecdotal Observations
Constantly texting
Very Diversified Groups/Cliques
Smoke less than previous generations
Prefer lounges instead of clubs
Spend a lot of time in Starbucks/ free Internet connection
Energy-drink junkies
Busy social calendars
Hard-working
Start driving
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Anecdotal Observations
Like to shop at:AeropostalePacific SunwearPapayaH&MBanana RepublicArmani Exchange
Like to hang out at:Sushi placesFriday’sPool HallsMoviesMallsBeach
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Reference Sites for 16-24 year olds:
GoogleLimewireYoutubeCollegeBoardFastwebFafsaAmazoneBaystaTravel
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Social Networking Sites:
Myspace
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Inspired by…
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Resources
http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft-millennial.html
http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html
http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf
http://www.hotelworldnetwork.com/millennialmarketing
http://www.naturalnews.com/001409.html
http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/
http://generationsatwork.com/articles/millenials.htm
http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html
http://www.ecommercetimes.com/story/trends/51394.html
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bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
THANK YOU