nasa: rise above the white noise
DESCRIPTION
Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.TRANSCRIPT
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Rise Above the White Noise Beth Beck,
Space Operations Outreach Program Manager NASA Headquarters
National Aeronautics and Space Administration
www.nasa.gov International Astronautical Congress: Prague 2010
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
• 1.a. a hetergeneous mixture of sound waves extending over a wide frequency range;
• 1.b. a constant background noise, one that drowns out other sounds; • 2. meaningless or distracting commotion hubbub, or chatter.
What is White Noise?
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National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
How do we rise above the white noise?
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
1. Create an Experience National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
2. Make it Personal National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
3. Use Every Tool Available National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Astronaut Flight Lounge Early technology, long before social media offered personal access to astronauts.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: 3-D Resources One-stop shop for gamers. Credit given to model makers.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: Space Station Photosynth As close as many of us will ever get to real hardware in space. Images taken by astronauts.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Spacewalk 3D Part of the growing 3D tool kit.
National Aeronautics and Space Administration
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Tools: Galactic Explorer Module Visitors select one of six destinations and send a video email from space.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Mission Tweetups Space tweeps experience space first hand through launches, mission debriefs, and more.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: NASA Buzzroom Social media aggregation: The “single source for conversations about NASA.”
National Aeronautics and Space Administration
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Tools: SpaceSmart Kiosk-based experience to measure shifts in public opinion. Goal: move the needle.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: LAUNCH Accelerating Innovation for a Sustainable Future.
Making the connection between Earth and Space through problem-solving conversations.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 15
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National Aeronautics and Space Administration
Stop the Noise!
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
• Get out and talk to your audience. • Find out what interests them. • Learn to speak in a way that they can hear. • Be nimble. • Be creative. • Give yourselves room to fail. • Have fun along the way!
Note: What was once cutting edge QUICKLY becomes tired and stale as technology advances. Update often.
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National Aeronautics and Space Administration
Universe at my Fingertips
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
http://www.twitter.com/bethbeck http://www.bethbeck.wordpress.com http://www.linkedin.com/in/bethbeck http://www.facebook.com/beth.beck
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Art by NASA’s Jim Hull
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