Broadcast or narrowcast?WHY DO YOU THINK THIS?

Anyone everyone

Teens and over

Anyone worldwide

Older mans mostly also a lots about busness

Man and woman fan of art

Anyone in england anyone over 12

Type of programmes – and some examples… What could you say about the shows on the channel?

Crime Programme They have comedy programme and top gear they always repeat

It all about britain programme

They have chelsea flower

They have diy sos , old comedy , gavin and stacey and extrem move over

They have programme : Come dine with me It about home

people can use home

They show history channel

The channel really for female

Choose 3 channels – and define the target audience – using CARGEL – explaining WHY you think they are the target audience…

Look at the programme listings to help you and think about the name of the channel

Your 3 Channel’s NARROWCAST to A NICHE audience – try to explain what this means

1. 2. 3.

Narrowcast means a specific audience either age group or mostly for men or people who like cooking eg – The food channel is for people who like good food , cooking , baking etc. Home shows more repeat than dave. Gold is repeat of comedy shows and older programmes like only fools and horse . This is aimed at people who remember the old programme , a target audience of people aged from young to old.

Dave Class = B,C1 , C2, D and E Age = 18-50All group aimed for male but female also watch

Gold Class = B,C1,C2,D and EAge = 15-60 Aimed all group male and female and many repeats

Watch Class = all Age= 15-30 If people miss programme can watch because repeat shows aimed for male and female

Why do they show the same programmes day in day out?

Can you think of any other channels that narrowcast – to niche audiences

What are the strengths and weaknesses of a ‘niche’ TV channel?

Because it is cheap and they are repeat made by the BBC. BBC & Virgin media own uktv. Money is made from advert

It is targeted at teenagers and young people who like hip hop and RNB music . It would not appeal to the older generation so people both male and female and target audience age 15-25

A niche audience is strong to it target audience. MTV base will have a lot of teenagers and young people watching it . However , it only has that type of audience, so they maybe don’t have enough viewers in the daytime when teenagers are at school or work .

To conclude - explain how these channels (DAVE, GOLD etc) appeal to different ranges of audience than the films we have already looked at - even though arguably they are all “mainstream”. How are they able to do this? (Cheaper, repeats, no production costs)

Some of you should attempt to comment critically - i.e. is a ‘niche’ TV channel a good idea? Why & why not?

Because these channels on UKTV are on freeview so they are free to watch . Many of the channels show repeats of people favourite programmes . UKTV has a variety of channels for different target audiences . Eg “ Home” for people that like DIY and decorating. Food for people who like cooking it is cheap for UKTV to produce repeats and and rely on money made from adverts. All the channels on UKTV have a wide range of different audience .

A niche TV channelis a good idea because it appeals to it target audience. When there is not much on the main channels most of the niche channels are on freeview . Dave channel appeals to men for programmes like top gear , dragons den etc it would not appeal tomany woman especially younger aged females. Eden channel will only appeal to people who like gardening , chelsea flower shows and animal documentaies . So there is always something that someone can tune in to watch , which is a positive point about UKTV. A negative point is that because it is always repeats it can get a bit boring .

THE CHANNELS SHOW THE SAME TYPE OF PROGRAMMES BECAUSE THEY ARE TRYING TO APPEAL TO A SMALL AUDIENCE THAT LIKES SPECIFIC PROGRAMMES – KNOWN AS A “NICHE” AUDIENCE. THEY ARE “NARROWCASTING” THE PROGRAMMES TO A NICHE AUDIENCE.

DEFINITIONS:

NICHE AUDIENCE

When a TV show (or website or magazine or radio station) is aimed at a person’s individual interests - they are said to be a “niche” audience. It appeals to a niche or small or specialist audience.

NARROWCAST

To transmit programmes (especially by cable / satellite television) confined to the interests of a specific group of viewers, subscribers, or listeners, such as business people, or teenagers.

This is the opposite to BROADCAST - e.g. Eastenders appeals to a wide audience (it has 80 year old and 16 year old characters, of different classes and different ethnic groups) of 8 million per episode - therefore it is “broad”cast. Appealing to a wide (broad) audience.