napsa nsw mycareermatch presentation

Enhancing and strengthening all of your prospec4ve students marke4ng and recruitment strategies

www.mycareermatch.com.au Copyright MyProfile Pty Ltd 2012

Presenter – Len Eagles University Partnership Program Coordinator

[email protected]

•  Building your brand in the community •  Crea4ng databases of prospec4ve students •  Maximising your marke4ng investment in

school recruitment ac4vi4es

www.mycareermatch.com.au Copyright MyProfile Pty Ltd 2012

How to Access MyCareerMatch?

Copyright MyProfile Pty Ltd 2011

OVER ½ OF HIGH SCHOOLS IN AUSTRALIA ARE USING MYCAREERMATCH

MCM University Partnerships 2012


Landing Page on University Server linked to their CRM to build Contact List

Follow-‐on Page on MCM server for prospec4ve students to complete their profile using the submit code provided by their Careers Adviser

Customised Report emailed to Prospec4ve Student


“Career Shop” Portal for Students serves as the Landing Page for students to register

Follow-‐on Page on MCM Server for prospec4ve students to complete their Career Profile using the school submit code from UniSA

Using MyCareerMatch within a Portal for Prospec4ve Students

We acknowledge the permission of DEEWR for access to Myfuture and Job Outlook for MyCareerMatch reports. Copyright MyProfile Pty Ltd 2012

Customised Report Content

Back Promo4onal Page provides another opportunity to drive traffic back to your website and connect with prospec4ve students

Campaign Specific Targeted Landing Page with a Form for their CRM to build a campaign / event specific Contact List.

Cross-‐Media Adver4sing Campaign Using a Promo4onal Link

Follow-‐on Page on MCM server to complete a profile without the need for a submit code

(Promo9onal Link)


Back Promo9onal Page with Call to Ac9on

Campaign specific landing page to build a Contact List

Informa4on page with Promo4onal Link to do a profile

Follow-‐on page on MCM server to compete profile with no submit code needed


Campaign Specific Customised Report with ONLY Business Careers and Courses

Content:

•  Your style explained •  Highlighted Career op9ons •  Live Linked Matching Courses •  Words that describe you •  Your work-‐related strengths •  Ideal job environment •  The quali4es you bring to a job •  Things you like •  What you are good at •  How you make a difference •  Your learning style •  Personal development •  What we admire about you •  MyFuture Linked Career Explora9on Page •  Back Promo9onal Page(s)

Customised Profile Content

When a University sponsors a High School the Careers Adviser also receives a copy of each student’s Career Profile and can have access to all the other MCM Resources available.

Re-brandable Resources


www.mycareermatch.com.au



Higher Education Niche Market Provider

Landing Page to build Contact List as Prospec4ve Students Register to complete a Career Profile

Prospec4ve Students complete a MyCareerMatch Profile using the Submit Code provided eg. BED:24

www.bedford.edu.au/profile


Content: •  Your style explained •  MyFuture Linked Career Explora4on Page •  Words that describe you •  Your work-‐related strengths •  Ideal job environment •  The quali4es you bring to a job •  Things you like •  What you are good at •  How you make a difference •  Your learning style •  Personal development •  What we admire about you

Higher Education Niche Market Provider

•  Back Promo9onal Page(s) with Live linked Course Informa9on etc.

This op4on only requires the purchase of a bundle of Career Profiles

Ways to Use Your MCM

•  Sponsoring High Schools •  Careers Markets and Expos * •  Open Days, Campus Tours and Informa4on Sessions * •  School Visits and Presenta4ons •  Call Centre Advice * •  Widening Par4cipa4on Ini4a4ves within Access and Equity •  Agents Contac4ng Interna4onal Students * •  University Careers Services for Current Students •  Mature Age Students * •  Prospec4ve Online Students * •  Course or Faculty Specific Promo4ons*

* Campaign / Event Specific Landing Pages and Promo4onal Links





Please contact Len Eagles to discuss your needs and the range of op4ons available

and to do a Test Profile.

University Partnership Program Coordinator [email protected]

02 9863 3926 / 0417426628

The Four Styles in action..

Driver Promoter

Analyser Supporter


The Simpsons Many TV shows are created around four main characters. The Simpsons is one of the longest running comedy shows on TV.

LISA is smart, talented, has afen4on to detail and wants to do everything right. She prac4ces, is top of the class and cares about poli4cs and the environment. She’s a tender soul who doesn’t like failure or being cri4cised or being made fun of. Lisa is an ANALAYSER

BART is always looking to gain an advantage for himself. He’s inward looking and ogen ignores people’s feelings. He tries to figure out a way for him to get the most by doing the least. He’s full of ac4on and can’t sit s4ll. Bart is a DRIVER HOMER has always got an idea or scheme and no mafer what goes wrong he bounces back and is always op4mis4c. He wants the good things in life and to have fun. He’s very much a big picture person and not very concerned with details or problems he may cause. Homer is a PROMOTER

MARG looks ager the family, is concerned about each of them and provides encouragement when they’re down and recogni4on when they succeed. She’s interested in security and doesn’t like change. She puts others ahead of herself. Marge is a SUPPORTER


Harry Potter Most schools have four houses, so does Hogwarts School of Witchcrag.

When students arrive they have the ‘sor9ng hat’ placed on their heads which reads their personali9es and assigns a house to each student. Slythern are Drivers "Here you are in Slytherin where you'll make your real friends, Those cunning folk use any means to achieve their ends.“

Gryffindor are Promoters "You belong in Gryffindor, where dwell the brave at heart, Their daring, nerve and chivalry set Gryffindor’s apart.“

Hufflepuff are Supporters "You belong in Hufflepuff, where they are just and loyal, Those pa4ent Hufflepuffs are true and unafraid to toil.“

Ravenclaw are Analysers "Here in wise old Ravenclaw, if you've a ready mind, Those of wit and learning will always find their kind."


Ninja Turtles – the team Ninja Turtles is another example of four different personality styles coming together to complement each other and form a great team.

Each has special quali4es the others don’t have.

Leonardo is the leader of the group and a Driver. He keeps the others in line. He’s in control direc4ng the team to their next project. Raphael has aXtude and is a Promoter. His judgement usually causes trouble for all. His ideas are never thought out as to the consequences. Michelangelo is a Supporter. He’s op4mis4c and prevents fights between the other turtles. He keeps the peace and is ready to help. Donatello is an Analyser and is the brains of the group. He’s the cragsman who makes all their weapons.


Disneyland When Disneyland built their first theme park in 1950 they designed the afrac4ons to appeal to people of each style making it something for all the family to do and enjoy.

Adventureland appeals to Drivers. Excitement, Ac4on, Explora4on, Pirate dens Haunted houses, Ac4vity , Roller coasters, Wild rides. Fantasyland appeals to Promoters. World of dreams and make believe, fairy tales, it’s a small world, knights in shining armour and damsels in distress. Main Street aYracts Supporters. Old fashioned values, Family, Horseless carriages, Family restaurants, Gig shops, Old fire and police sta4ons Tomorrowland aYracts Analysers. A world of science and technological, Space travel and explora4on, Monorails, Interac4ve hi tech futuris4c displays.


Marke4ng Sales Customer Service Accounts

Promoters (Front Man)

Drivers (Ac4on Man)

Supporters (People Man)

Analysers (Thought Man)

Peter Drucker the famous management guru said* that each business must have four types of people. He called them the Front Man, the Ac4on Man, the People Man and the Thought Man. Each person had a job to do that they were best suited to and which, the other types could not do well.

*Peter Drucker: Management, Tasks, Responsibili4es, Prac4ces -‐ 1973

In Business


Each of the four gospels represents a different personality style and each describes their account of the life of Jesus differently.

The value of having all four styles portray these events is to create a ‘complete’ picture of who Jesus was.

1.   Mark is a Driver Mark uses direct language and tells it as it happened without flowery language

2.   John is a Promoter John is more spiritual, speaks of divine rela4onships and of a higher place

3.   Luke is a Supporter Luke is more humble and recounts events in detail, focusing on man

4.   Mathew is an Analyser Mathew goes into detail, supported by quota4ons and genealogy

Four Gospels








02 9863 3926 / 0417426628

What is MyCareerMatch

Preference based behavioural assessment It measures responses to a series of ques4ons in which students are asked to describe the way they behave and how they see themselves. The parent, MyProfile is a leading provider of candidate and job assessments to recruiters and HR managers. Founded in 2002 by Dr. Ilan Kogus a behavioural psychologist and Nathan Chanesman. MyCareerMatch we added in late 2008 and MyResume in 2011.


What is MyCareerMatch based on?

MyCareerMatch uses the proven and popular four style / 16 profile based assessments developed in the 1920’s by Carl Jung and refined by William Marston in the 1940s. Jung called his styles; 1.  Ar4sans 2.  Idealists 3.  Guardians 4.  Ra4onales

Companies have there own descriptors for these, such as Myers Briggs 1.  Perceiving 2.  Feeling 3.  Judging 4.  Thinking Copyright MyProfile Pty Ltd 2012

What does MyCareerMatch do?


•  Explore career opportunities based on personal strengths and values

•  Identify different occupations that match personal talent

•  Understand why some people are better matched to some jobs than others

•  Understand their potential contribution to the workplace

•  Career planning leading to selecting appropriate education pathways

•  Identify workplace competencies

•  Identify career aspirations based on personal talent and potential

Career Explora4on:

What does MyCareerMatch do?


•  Provides realistic self-assessment

•  Identifying an awareness of self qualities

•  Recognise what they like and dislike

•  Develop relationship skills by recognising people diversity

•  Develop awareness of strengths and weaknesses

•  Identify their personal and decision making skills

•  Assess employability skills – working with others

•  Appraise career ideas in relation to their values and attitudes

•  Understand their learning style

Self Awareness and Personal Development:

Four Unique Dominant Styles

Driver Promoter

Analyser Supporter


16 Combinations

Driver Driver Promoter

Driver Analyser

Driver Supporter

Drivers

Promoter Driver Promoter

Promoter Analyser

Promoter Supporter

Promoters

Supporter Driver

Supporter Promoter

Supporter Analyser

Supporter

Supporters

Analyser Driver

Analyser Promoter

Analyser Analyser Supporter

Analysers


Style Characteristics

Driver Promoter

Analyser Supporter

People Emo4ve Intui4ve Expressive Friendly

Tasks Ra4onal Thinkers Factual Non emo4onal

fast, ac4ve, asser4ve, bold

thoughuul, calm, careful, deliberate

GET IT DONE GET APPRECIATED

GET ALONG GET IT RIGHT


Matching Jobs & Careers

Driver Promoter

Analyser Supporter

Actors Adver4sing Ar4sts & musicians Business owners Designers Directors & producers Lawyers Consultant Merchandise Buyers Professional athletes Radio announcers Sales Managers Trades people

Adver4sing Environment Event management Fashion Hairdresser & beauty Hospitality Human resources Journalism Public rela4ons Real estate Retail Sales & marke4ng Travel

Administra4on Animal welfare Counselling Customer service Environment Gardening Health Logis4cs Medical Nursing Teaching Technical specialists Welfare

Academics Accoun4ng Engineering Finance & banking IT Medical Planners Research Scien4fic Sogware Teachers Technicians Trades people



Mentoring Program: Piloted in NSW & Qld

Sponsored Launch in SA







02 9863 3926 / 0417426628