nappjeans lookbook aw14
DESCRIPTION
We are eager to show you our big and varied line of quality shirts and jeans. But this year’s highlight is unquestionably our spectacular, line of more than 20 premium leather jackets. They range from the classic, over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing. And they’re not to be missed. nappjeans - Be the logo.TRANSCRIPT
CONTACT
Napp Jeans ApS
Snaremosevej 23A
DK-7000 Fredericia
+45 7070 7012
nappjeans.com
facebook.com/nappjeans
DESIGN STUDIO & SHOWROOM
Napp Studios
Grønnegade 36, st. tv.
DK-1107 Copenhagen
WE ARE THE LOGO. We embrace life. We dare to dream. We bear any burden and fight any
obstacle in our quest to achieve great things. Finally, we celebrate our achievement. We rejoice
in our success. We share our joy. And we invite you to join our state of mind: Be the logo.
We are eager to show you our big and varied line of quality shirts and jeans. But this year’s
highlight is unquestionably our spectacular, line of more than 20 premium leather jackets. They
range from the classic, over the classic-with-a-twist, via the bold and modern, to the truly bold.
All jackets have two things in common: They’re great workmanship with beautiful detailing.
And they’re not to be missed.
Autumn/winter collection 2014
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LOGO
The Northern Star is a symbol of our Nordic roots. It has also been an important navigational aid for thousands of years, and we believe a
little bit of navigation may be just what our lives need right now.
MAX
At HQ we call him Max, because here is someone who lives life to the fullest – to the max! We want Max to inspire people and remind them how life is worth celebrating. Max is our unique and compelling logo, and he is
much more than just a fashion icon: Max is a way of life.
NORDIC FLAG
Our black and white symbol represents all the Nordic flags, just without their usual red, yellow and blue colours, and reminds the customers of our proud heritage. We are Scandinavians by birth and at heart. Positive, relaxed, easy-going. And with a reputation
for quality, design and clean lines.
OUR BELIEFS
Be the Logo. Be positive, embrace the world, and live your life to its full extent. Our payoff embodies a strong and compelling brand
universe, and we’ll use it to tell some great stories.
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Our elements
Our friends worldwide.
Agents DENMARK
Menta Clothing
GERMANY
Hiluxe Fashion
NETHERLANDS
Lexson Brands BV
FRANCE, PARIS
JV Fashion
NORWAY, OSLO
Cotton Kitchen
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Our friends worldwide.
TURKEY, ISTANBUL
Jeans, Sweatshirts,
Shirts and T-shirts
CHINA, HONG KONG
Knitwear and Shirts.
INDIA, NEW DEHLI
LeatherFriends
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nappjeans | 2014
Be the logo, Bangkok
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Flagship storein BangkokNapp Jeans was established in late 2012. The brand attended Bread & Butter in Berlin for the first time in 2013. - And it was a memorable debut: The fair listed Napp Jeans as a Top Five brand, says Anders Christiansen. Since then, things have really taken off.
Napp Jeans has already pinned the following markets on its map: Denmark, Norway, Germany, Netherland, France, Thailand and Russia. In recent months, Napp Jeans has worked intensely on a new retail concept, and the first flagship store has just opened in Bangkok.
An 1:1 model of the 50 square metre large store is be-ing built at the Danish head office in Fredericia and will serve as a showroom as well. It is still early days, but the founder and CEO is confident about the fu-ture: - We own an incredibly strong and powerful logo, tagline and brand universe.The way both industry peers and our customers react to it is amazing.
When you have managed to couple that with an innovative, high-quality collection, how can you not feel great, asks the CEO.
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House biker jacke tSeason aw14
All zippers and push bu ttonsmust be heavy silver
Zippers hidden insidejettel pocke ts
Starting from thebottom, on everystyle...Both logo and tagline are the creation of Anders Christiansen who is a former art director and
branding expert. We hand-draws every style in the entire collection. In the new Autumn/Winter
14/15 collection, Napp Jeans presents innovative products such as a down leather jacket, a
hoodie made from lambskin, and a new version of the popular leather shirt.
Shirts, sweats and t-shirts come in a simple style in classic colours, while the jeans from Napp
are still available in the two fits, Slimmy Jimmy and Stevie Straight, but in new wash styles and
denim types. In total, the AW 14/15 collection contains about 75 styles plus 20 express items.
- We are working with difficult categories. Leather jackets and jeans require extensive know-how
about fabric, cut and fit. That makes it all the more important to deliver honest products, notes
Anders Christiansen.
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NE
PH
EW
WO
OL
LE
AT
HE
R J
AC
KE
TP
AX
SS
ST
RIP
E T
EE
S
LIM
MY
JIM
MIE
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A9
08
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NE
PH
EW
WO
OL
LE
AT
HE
R J
AC
KE
TP
AX
SS
ST
RIP
E T
EE
S
LIM
MY
JIM
MIE
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08
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STYLE:
MATERIAL: SEASON:
Slimmy Jimmie - Totem
98% Cotton / 2% Elastane AW14
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CO
OL
BIK
ER
LE
AT
HE
R J
AC
KE
TP
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STYLE:
MATERIAL: SEASON:
Nilo Sweat
100% Cotton AW14
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HO
US
E B
IKE
R L
EA
TH
ER
JA
CK
ET
CA
LL
E C
RE
WN
EC
K S
WE
AT
SL
IMM
Y J
IMM
IE -
TO
TE
MP
AG
E 2
0 |
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STYLE:
MATERIAL: SEASON:
Pax SS Turn-Up Tee
100% Cotton AW14
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IMM
Y J
IMM
IE -
NO
IRP
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DE
NZ
EL
QU
ILT
LE
AT
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R J
AC
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TB
EN
NY
O-N
EC
K K
NIT
SL
IMM
Y J
IMM
IE -
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AN
E
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Be all you can be.Be the Logo.
STYLE:
MATERIAL: SEASON:
Ross Combi Leather Jacket
100% Leather / 100 % Wool AW14
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LA
RR
Y S
HIR
TS
LIM
MY
JIM
MIE
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In 2001, Mads Kornerup designed what is known today as the iconic Shamballa Bracelet. The bracelet comprised of diamond studded gold beads strung together by the
ancient macramé technique.
Together the Kornerup brothers, Mads and Mikkel, developed the bracelet designs further, and they have since expanded the repertoire to include rings, earrings, cufflinks and necklaces. Today, the spirit of Shamballa Jewels remains equally fuelled
by innovation and tradition.
www.shamballajewels.com
Shamballa Jewels BlackDiamond Lock Bracelet
SJLB21413
Black diamonds, onyx and 18 carat rhodium plated white gold.
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STYLE:
MATERIAL: SEASON:
Pax SS Max Tee
100% Cotton AW14
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IMM
Y J
IMM
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NO
IRP
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STYLE:
MATERIAL: SEASON:
Orbit Combi Jacket
100% Leather / 100% Cotton AW14
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O S
WE
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IMM
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CO
LL
EG
E A
IR J
AC
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T
| 1
00
% L
EA
TH
ER
SL
IMM
Y J
IMM
IE -
RA
422
|
98 %
CO
TTO
N
/ 2
% E
LA
STA
NE
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BR
OW
N L
EA
TH
ER
JA
CK
ET
NIL
O S
WE
AT
SL
IMM
Y J
IMM
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STYLE:
MATERIAL: SEASON:
Actor Pilot Leather Jacket
100% Leather AW14
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STYLE:
MATERIAL: SEASON:
Walter Combi Leather Jacket
100% Leather / 100% Suede AW14
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IMM
Y J
IMM
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STYLE:
MATERIAL: SEASON:
Away Zip Cardigan
40% Cotton 30% Nylon 20% Lambswool 10% Alpaca AW14
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LA
RR
Y S
HIR
TP
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NS
ON
HO
OD
IE L
EA
TH
ER
JA
CK
ET
SL
IMM
Y J
IMM
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LU
CA
S P
AD
DE
D L
EA
TH
ER
JA
CK
ET
GU
SS
CA
NV
AS
ZIP
SH
IRT
SL
IMM
Y J
IMM
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AN
EP
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6 |
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LA
RR
Y S
HIR
TP
AG
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7 |
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STYLE:
MATERIAL: SEASON:
Paulo Padded Leather Jacket
100% Leather AW14
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14
MO
ON
BIK
ER
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AT
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R J
AC
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OR
BIT
CO
MB
I WA
IST
CO
AT
SL
IMM
Y J
IMM
IE -
RA
817
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AW
AY
ZIP
CA
RD
IGA
N -
EV
EN
ING
BL
UE
SL
IMM
Y J
IMM
IE -
SH
AN
E L
IGH
TP
AG
E 5
3 |
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DE
VO
N M
AX
SW
EA
TS
LIM
MY
JIM
MIE
- S
HA
NE
PA
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DO
CK
LE
AT
HE
R J
AC
KE
TS
LIM
MY
JIM
MIE
- T
OT
EM
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nappjeans.com