napoleon - your brand management cat en
TRANSCRIPT
Your brand management cat!
http://catNapoleon.com/en
What is Napoleon
• Napoleon is a social media content management and analytics platform.
• Key modules:
o Facebook analytics
o Facebook page content management system
o Social media brand mention monitoring
www.cheesecat.com
Napoleon
• Currently one of the leaders in socialmedia monitoring in Poland
• Monitoring: now over 15k facebook pagesin Poland, 5k largest in Europe, and Top 25 worldwide
• Planning to rollout to Western Europe, North and South America in Q1 2011
• Solution is ready to scale for a larger rangeof data
www.cheesecat.com
Audience
• Napoleon is targeted at social media managers in
o digital agencies
o PR agencies
o brand managers in enterprises
o freelancers - facebook page administrators
www.cheesecat.com
Advantages for marketers
• Analytics - KPI’s of your fan pages and your competitors
• Wall reader - convenient as an email client
• Group work - between an agency and its clients, teams
• Security - of your fan pages when publishing posts
• Monitoring - your brand in social and media
www.cheesecat.com
Analytics
• KPI’s: Fans, Active Fans, Engagement Rate, Social Interaction
• Quick View – read what was
on the wall by clicking on the graph
• Comparison reports
• Social InteractionIndex – our owninteractivity index that isweighted and gives and overview of the page’sresponsivity
www.cheesecat.com
CMS – for Facebook pages
• Proffessionals deal with facebook pages in a different way than the avarege user
• Must know what was read, answered, which posts/comments are important and need to be dealt with
• All your facebook page stream plus advanced content creationo Easy tab creation using a WYSWIG editor
o Advanvced post publishing
www.cheesecat.com
CMS - group work and wall reader
• Updated posts alwaysvisible on top (as conversations in an email client)
• Flag important messages
• Forward posts & comments
• Keep track of correspondence historyand notes regarding a post/comment
Advanced post publishing
www.cheesecat.com
• Plan your posts in time
• Track clicks and shares in links
• Save geotargetingsettings your posts
• Give customurl’s for image miniatures
• Limit access to specific Facebook fan pages to outside contractors
• Limit the number of admins of yourfacebook pages to the necessary few to minimise risk of spam and accountblocking
• Give analytics rights to read only users
Security
www.cheesecat.com
Brand mentions monitoring
www.cheesecat.com
• Track brandmention as keywords on Facebook, Twitter, Google+, Google Search
• Get quick access to source links
• Track mentions over time
• Use logicalexpressions
• Export for further analysis
Some of our customers
Enterprise clients, mid size companies, government:
Digital agencies, media house, PR agencies:
Contact information
www.cheesecat.com
Kornel Kulisiewicz
Managing Director | Chief Cat
+48 506 112 536