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www.LuxuryHomeMarketing.com NAPLES FLORIDA –June 2020–

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Page 1: NAPLES FLORIDA - The Institute for Luxury Home Marketing · NAPLES ATTACHED HOMES • The Naples attached luxury market is a Buyer's Market with a 5% Sales Ratio. • Homes sold for

www.LuxuryHomeMarketing.com

NAPLESFLORIDA

–June 2020–

Page 2: NAPLES FLORIDA - The Institute for Luxury Home Marketing · NAPLES ATTACHED HOMES • The Naples attached luxury market is a Buyer's Market with a 5% Sales Ratio. • Homes sold for

107

30

39

37

44

26

35

38

24

38

35

37

90

67

78

6

2

1

0

0

0

2

0

2

1

2

7

6

10

8

$5,000,000+

$4,500,000 - $4,999,999

$4,000,000 - $4,499,999

$3,600,000 - $3,999,999

$3,200,000 - $3,599,999

$2,900,000 - $3,199,999

$2,600,000 - $2,899,999

$2,300,000 - $2,599,999

$2,000,000 - $2,299,999

$1,800,000 - $1,999,999

$1,600,000 - $1,799,999

$1,400,000 - $1,599,999

$1,200,000 - $1,399,999

$1,000,000 - $1,199,999

$895,000 - $999,999

Inventory Sales

Square Feet3 -Range-

Price -Median Sold-

Beds -Median Sold-

Baths -Median Sold-

Sold -Total-

Inventory -Total-

Sales Ratio -Sold/Inventory-

0 - 1,999 $1,825,000 3 2 2 44 5%

2,000 - 2,999 $1,141,903 3 4 16 161 10%

3,000 - 3,999 $1,365,000 4 5 15 204 7%

4,000 - 4,999 $1,485,000 4 5 9 156 6%

5,000 - 5,999 $6,450,000 5 7 2 77 3%

6,000+ $7,120,000 5 7 3 83 4%

NAPLES SINGLE-FAMILY HOMES

LUXURY INVENTORY VS. SALES | MAY 2020

Luxury Benchmark Price 1: $895,000

Buyer's Market

725Total Inventory:

47Total Sales:

6%Total Sales Ratio2:

1 The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 14.5%; Balanced >= 14.5 to < 20.5%; Seller's >= 20.5% plus. If >100% MLS® data reported previous month’s sales exceeded current inventory.

Page 3: NAPLES FLORIDA - The Institute for Luxury Home Marketing · NAPLES ATTACHED HOMES • The Naples attached luxury market is a Buyer's Market with a 5% Sales Ratio. • Homes sold for

MEDIAN DATA

13-MONTH LUXURY MARKET TREND4

SoldsMedian Sales Price Inventory

766 704 667 642 656 713 730 726 771 796 792 755 725

91 62 61 42 36 43 48 78 67 51 113 55 47

$1,600,000

$1,932,500$1,800,000

$1,412,500$1,587,500 $1,625,000

$1,522,500 $1,597,500

$2,050,000$2,250,000

$1,925,000

$1,600,000

$1,365,000

May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20

3Square foot table does not account for listings and solds where square foot data is not disclosed. 4Data reported includes Active and Sold properties and does not include Pending properties.

• The Naples single-family luxury market is a Buyer's Market with a 6% Sales Ratio.

• Homes sold for a median of 94.03% of list price in May 2020.

• The most active price band is $1,400,000-$1,599,999, where the sales ratio is 19%.

• The median luxury sales price for single-family homes has decreased to $1,365,000.

• The median days on market for May 2020 was 103 days, up from 44 in April 2020.

NAPLES SINGLE-FAMILY HOMES

NAPLES MARKET SUMMARY | MAY 2020

VARIANCE: -4%

755 725April May

INVENTORY

VARIANCE: -15%

55 47April May

SOLDS

VARIANCE: -15%

$1.60m $1.37mApril May

SALES PRICE

VARIANCE: 134%

44 103April May

DAYS ON MARKET

VARIANCE: 0%

93.90% 94.03%

April May

SALE TO LIST PRICE RATIO

VARIANCE: -16%

$521 $436April May

SALE PRICE PER SQFT.

Page 4: NAPLES FLORIDA - The Institute for Luxury Home Marketing · NAPLES ATTACHED HOMES • The Naples attached luxury market is a Buyer's Market with a 5% Sales Ratio. • Homes sold for

18

4

8

18

16

29

49

14

21

16

25

13

22

6

11

3

0

0

1

0

0

3

0

1

0

2

3

1

1

0

$5,000,000+

$4,500,000 - $4,999,999

$4,000,000 - $4,499,999

$3,500,000 - $3,999,999

$3,000,000 - $3,499,999

$2,500,000 - $2,999,999

$2,000,000 - $2,499,999

$1,900,000 - $1,999,999

$1,800,000 - $1,899,999

$1,700,000 - $1,799,999

$1,600,000 - $1,699,999

$1,500,000 - $1,599,999

$1,450,000 - $1,499,999

$1,400,000 - $1,449,999

$1,365,000 - $1,399,999

Inventory Sales

NAPLES ATTACHED HOMES

Square Feet3 -Range-

Price -Median Sold-

Beds -Median Sold-

Baths -Median Sold-

Sold -Total-

Inventory -Total-

Sales Ratio -Sold/Inventory-

0 - 999 NA NA NA 0 0 NA

1,000 - 1,999 $1,490,000 2 2 3 29 10%

2,000 - 2,999 $1,695,000 3 3 6 104 6%

3,000 - 3,999 $2,150,000 3 4 3 95 3%

4,000 - 4,999 $6,700,000 3 4 1 29 3%

5,000+ $5,650,000 5 8 2 13 15%

LUXURY INVENTORY VS. SALES | MAY 2020

Luxury Benchmark Price 1: $1,365,000

Buyer's Market

270Total Inventory:

15Total Sales:

6%Total Sales Ratio2:

1 The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 14.5%; Balanced >= 14.5 to < 20.5%; Seller's >= 20.5% plus. If >100% MLS® data reported previous month’s sales exceeded current inventory.

Page 5: NAPLES FLORIDA - The Institute for Luxury Home Marketing · NAPLES ATTACHED HOMES • The Naples attached luxury market is a Buyer's Market with a 5% Sales Ratio. • Homes sold for

MEDIAN DATA

262 236 219 214 213259 284 288 298 320

284 268 270

32 28 17 15 6 13 9 21 24 21 4713 15

$2,175,000 $2,050,000$1,812,000 $1,850,000

$2,400,000

$1,900,000$2,200,000

$1,825,000$1,975,000 $1,985,000

$2,200,000

$1,800,000 $1,815,000

May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20

SoldsSale Price Inventory

3Square foot table does not account for listings and solds where square foot data is not disclosed. 4Data reported includes Active and Sold properties and does not include Pending properties.

13-MONTH LUXURY MARKET TREND4

VARIANCE: 1%

268 270April May

INVENTORY

VARIANCE: 15%

13 15April May

SOLDS

VARIANCE: 1%

$1.80m $1.82mApril May

SALES PRICE

VARIANCE: -16%

31 26April May

DAYS ON MARKET

VARIANCE: 0%

97.30% 96.92%

April May

SALE TO LIST PRICE RATIO

VARIANCE: 20%

$721 $863April May

SALE PRICE PER SQFT.

NAPLES MARKET SUMMARY | MAY 2020

NAPLES ATTACHED HOMES

• The Naples attached luxury market is a Buyer's Market with a 6% Sales Ratio.

• Homes sold for a median of 96.92% of list price in May 2020.

• The most active price band is $1,500,000-$1,599,999, where the sales ratio is 23%.

• The median luxury sales price for attached homes has increased to $1,815,000.

• The median days on market for May 2020 was 26 days, down from 31 in April 2020.