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Na#onalFenestra#onRa#ngCouncil(NFRC)FallMembershipMee#ng
Summary,CommercialModelingApproach(CMA)ProgramEffec#venessStudy
Denver,ColoradoOctober3,2016
ProblemStatement
• WhyismarketuptakeofNFRC’scommercialfenestra9onproductsenergyperformancera9ngsystemandtheComponentModelingApproachSo?wareTool(CMAST)solow?
• WhatcanbedonetoimproveNFRC’scommercialprogramtoincreaseuptake?
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ReportMethodologyThroughexternalandinternaldataanalysisandresearch,• Characterizestheexis#ngCMAprogram
marketandes#matedmarketsize• Summarizesthecurrentprogramfee
structureandentrypointsThroughsurveysandinterviews,• Analyzesthemo#va#onsofcommercial
marketstakeholders(manufacturers,permit/codeofficials,architects,contractors,modelers)– DetailstheCMAvalueproposi#onforits
variousstakeholderaudiences• DocumentsthereasonsfortheCMA
program’slackofmarketuptakeandthebarrierstoitsadop#on
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ReportStructure1. ContextandExis#ngCer#fica#on
Process2. AnalysisofNFRCCommercial
ProgramFeeStructureandMarketSize
3. AnalysisofCurrentNFRCMarketPenetra#onandDemographics– Pushvs.PullApproachesfor
IncreasingMarketPenetra#on4. FindingsfromStakeholder
Engagement– SummaryofMarketDrivers,Value
Proposi#on,SupplyandDemandBarriers,andStructuralBarriers
5. Recommenda#onsandNextSteps
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FINDINGS
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CurrentCMAProgramFeeStructure• $1000annualfeeforaccesstotheCMASTsoZware,requiredformost
users;ACEs,IAs,codeofficials,andresearchersareexempt.• Annualpar#cipa#onfeefororganiza#onstomaintaincomponentsin
CMAST--from$1,500to$8,500forframemanufacturers,and$3,500or$4,500forspacermanufacturers
• Aper-componentfeetomaintainapprovedcomponents;$15percomponentforNFRCmembersand$30percomponentfornon-members.Spacercomponentfeesare$80formembersand$130fornon-members.
• Annualpar#cipa#onfeeforApprovedCalcula#onEn##es(ACEs),from$1,500to$5,000.
• AnnualmaintenancefeeforeachpersonACEwithinanACEorganiza#on;$150perpersonforNFRCmemberorganiza#onsand$200perpersonfornon-members.
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CMASTMarketUptakeDataAnalysis• Subjectofanalysis:databaseofcer#ficatesissuedthrough
CMAST2010through2015– Context:U.S.commercialbuildingsdatafromtheEnergyInforma#onAdministra#on
• Totalnumberofassembliesinpastfiveyears:9,653• Totalnumberofprojectsinpastfiveyears:567(~113/
year)• Averageoftestedfenestra#onassembliesperproject:17• Totalof70uniquemanufacturersac#ngasspecifying
authorityonacer#fiedbuilding
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Na#onalComparisonData–NumberofNewBuildings
• TotalvalueofnewU.S.commercialandmul#familyproper#esin2015,$554billion(Census)
• EIA(CBECS)es#matesanaverageof69,000newcommercialbuildingsperyearfrom2003to2013
• Censusshowsthatoverthesame#meperiodanaverageof12,000mulIfamilyresidenIalstructureswerebuiltperyear.
• Averageof81,000newCMA-eligiblebuildingsperyear.
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Na#onalData–Manufacturers• GlassandGlazingcontractorstotalrevenuein2014,$12billion
• 5,328glassandglazingcontractors,56over100employees
• 65flatglassmanufacturingcompanies,17over100employees
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MarketUptakeAnalysisVisualiza#on
Between2010and2015,567cer#fica#onsvs.400,000es#matedCMA-eligiblebuildings
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Fenestra#onTypeand
BuildingSize
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MarketDataAnalysisSummary• Smallercommercialbuildingsmorelikelytousedpunchedopenings,fixed/operable
windows,withresiden#alproductcrossover.Largebuildingsmorelikelytousecurtainwallorwindowwall.
• CMAcer#fiedbuildingshavebeenlargerinsizethanthena#onalaveragebuilding(CMAuptakeskewstowardcomplexbuildings)
• Marketsuppliers--championmanufacturersandspecifyingauthori#es--drivinguptake– EFCO,Window-Tech,Tubelite
• Championsectorsdrivinguptake– K-12andHigherEduca#on
• Regulatorydemanders--championstatesandci#es--drivinguptake– Overhalfofna#onalmarketuptakefromtwostates,WashingtonandUtah(commercial
buildingcodecompliancereliesonCMAST)• coveragenottotal,despiterigorouscompliancestandard
• Na#onaluptakes#llafrac#onoftheoverallmarket(0.14%)– 2.0%inWashington,1.6%inUtah– 0.5%ofna#onalK-12andHigherEduca#on
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SurveyandRoundtables:Iden#fyingBarrierstoMarketSupply
• Cost– Par#cipa#onintheprogramiscostly,andaddi#onallaborandtes#ngcosts
associatedwiththecer#fica#onprocessaddup• Speed
– Theprocesscantake4–9months(longerthansomeconstruc#onjobs– Noeconomiesofscale.Commercialbuildsareuniqueandreusabilityofexis#ng
componentsislow.• EaseofUse
– CMASTlearningcurvecanbesteep..– CMASTcoulduseimprovement(doesn’trespondwelltonon-standardsizes,
metrictoimperialconversion,etc.).• Predictability
– Designvaluescanendupdifferingsubstan#allyfromcer#fiedvalues.– ResultsmayvarybasedontheACEdoingtheworkandthevaria#onfromlabs
inpumngcomponents.10/13/16 14
SurveyandRoundtables:Iden#fyingBarrierstoRegulatoryDemand
• EnergycodeenforcementforfenestraIonislax– Codeofficialsunlikelytostopajoboverenergycomplianceforglass– Permitreview:underfunded– Concernedwithlife-safetyissuesfirst
• EnforcersacceptsubsItutesordon’tknowwhattolookfor– Engineeringdrawings,CMAdesignnumbers(notfinallabelcer#ficate),
thermaltestresults,manufacturer-provideddata,centerofglass,etc.– CMAlabelcer#ficatenot“visible”tocodeofficials
• Residen#alprogramplaceslabelontheproduct.Highlyvisibleinthefield.Commercialprogramdoesnot.
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StakeholderConsensusontheValueChain
• Keypartofvaluechainformarketuptake:– Commercialmanufacturers
• Atrustedsourceofinforma#on• OZencontractuallyboundtostatedperformance• Designteams/ownersandenergymodelerslooktomanufacturersandACEsforperformancenumbers– Manufacturers/ACEsprovideenergyperformancenumbersaspartofsales/biddingprocess
• Notaskeyapart:permitofficials– Willingtoacceptsubs#tu#onsfortheNFRClabelcer#fica#onorbypassenergycoderequirements
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InterviewswithPermitOfficialsDuaneJonlin,SeaZle• ProjectsmustsupplyCMASTcer#ficates/reportstopassfieldinspec#ons• “Nosubs#tu#onsallowed;noAAMAreportsallowed”–“notrigorous”enoughEllenEggerton,FairfaxCounty• State-widecostsavingssoughtinpublicsector• Ranksofpermitofficialsreduced• Residen#alinspectorsbecome“lightcommercial”inspectors
– Lightcommercial=under10stories(vastmajorityofcommercialbuildings)• Lightcommercialinspectorsare“combo”inspectors,coveringalltrades(electrical,plumbing,
etc.).Consequences:– “Knowledgebarriers”–“imaginestackingallcodebookstogetherandhavingtomaster
that”– Lifesafetytakespriority
MichaelHamilton,ArlingtonCounty• OnlydedicatedenergyspecialistinDMV
– CoversallArlingtonconstruc#on;headsDMVenergycodecomplianceroundtable• FamiliarwithNFRCstandardsandComCheck;notfamiliarwithCMAST
– Hadtolookupapplicablecoderequirementsforcommercialbuildingfenestra#on
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InterviewswithManufacturerACEs/PEs• CatherineBest,Benson
– Onlackofmarketadop#on:“There’swhattherulessay.There’swhatthespecssay.Andthenthere’swhatthepoli#cssay.”
• SteveFronek,Wausau– Implica#onsoftrendtowardscomplicatedframeassemblies
• JesseWinters,WindowTech– IncreasedbusinessprovidingdraZinganddetailingservicesforglazing
contractors• BenWest,Oldcastle
– MarketdemandincreaseingeographiesofNW,NE,CA– ACEtrainingkey
• MasonFritz,EFCO– About55%ofhisCMASTprojectsfinalized–thus,CMASTmarketuptakelikely
morethanwecanes#matebasedonfinalizedprojectsalone
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StructuralBarriers• Feestructuredesigncreatesadisincen#veformanufacturerstouseandmaintainalargenumberofcomponentsinCMAST
• MisuseorabuseofoutputsinCMASTorCOMcheckallowforshortcutstoavoidcer#fica#on.
• Thereismarketconfusionbetweenresiden#alandcommercialprograms,especiallyinthespacewherecommercialbuildings(withpunchedopenings)andresiden#alwindowsoverlap.
• Thecommercialmarketisfundamentallydifferentfromtheresiden#almarketintermsofcontractualrela#onshipsandthetrustgap.
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CMAProgramValueProposi#on• ForManufacturers:– Enhancedconsumertrust– Enhancedcredibilitywithgeneralcontractors– Standardiza#onofthecodecomplianceprocess
• Commonlyacceptedperformancemetricsandvalues– Differen#a#on– Value-addedserviceforarchitectsandengineers– Pathwaytocodecompliance
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ValueProposi#on,Con#nued• ForACEorganiza#ons:– Revenuegenera#on
• Forpermitandcodeofficials:– Fair,transparent,andrigorousverifica#onmethodofenergyperformanceclaims
– Markettransforma#ontowardsanenergy-efficientbuiltenvironmentatamunicipalorcountyscale,resul#nginlowercarbonemissions
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StakeholderTopTenMust-HavesForACommercialFenestra#onRa#ngSystem
1. Focusonthedirectcustomers–productmanufacturers.Thesystemmustbeeasy,fast,reliable,andcost-effec#ve.
2. Addresstheneedsofthevariouslevelsofthevaluechain,withafocusalsoonindirectcustomers(codeofficials,glazingcontractors,etc.).
3. CoverU-factor,SHGC,andVTasacodeminimumandconsidercondensa#on.4. Resultinthird-party/independentlyvalidatedoutputs.5. Coverallproducttypesandmarketsinasinglesystem.6. Coverstandardoractualsizes.7. Includebidreportfunc#onality.8. Validatecodecompliance.9. Accommodateavarietyofglasspackages,includinglaminatedglass.10. Beincludedinoracceptedbyreferencedstandards(code).
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RECOMMENDATIONS
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Recommenda#onBaskets
1. Marketdevelopment2. Programdesign3. Improvementprocess
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Recommenda#onsforMarketDevelopment
• Focusonincreasingvaluetomanufacturers,ACEs,andotherCMASTusersastheprimarystakeholdersoftheCMAprogram,ratherthanenforcement/permit/codeofficials
• AchievesuccessonthemeritsofdeliveringvaluetoCMASTstakeholdersintheformofaprogramthatis:– Cost-effec#ve,easytouse,#mely,accurate,credible,andconsistent,whilemaintainingsufficientrigortoprovidetrustedandstandardizedresultsforcodecompliance.
– Abletomeetneedsbeyondcodecompliancesuchasfacilita#ngmarke#ng,modeling,commissioning,etc.
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Recommenda#onsForProgramDesign,1• ChangethefeestructuretochargeforcerIficaIonratherthanparIcipaIon.– Noannualfees,par#cipa#onfees,orfeesformaintainingcomponentsinthedatabase,incen#vizingtheindustrytousethetoolandbuildthedatabaseofcomponents,whichincreasesthevalueofthetool
– Anominalfeeforthegenera#onofabidreport– Acer#fica#onfee
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Recommenda#onsForProgramDesign,2• Eliminatemarketconfusionbyins#tu#ngasingleNFRCprogramspanningtheresiden#alandcommercialmarkets,differen#a#nginsteadbyseparate“product”or“project”paths.– Aproductpaththatrequiresallfenestra#onproductsonajobtobeindividuallycer#fied(byproduct)
– Aprojectpath,similartotheexis#ngCMAcer#fica#on,thatwouldallowindividualapprovedcomponentstobeusedincustomassembliesinasingle,project-levelcer#fica#on
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Recommenda#onsForProgramDesign,3
• CloseloopholesintheverificaIonprocess.– RemovetheabilitytogeneratebidreportswithoutregisteringinCMASTandlookforwaystoreduceorcallaqen#ontotheentryofunverifiedcomponentvaluesinthetool.
– Researchwaystocloseloopholesinrepor#ngwithinCOMcheck.
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Recommenda#onsForProgramDesign,4• StreamlinethecerIficaIonprocess.
– DoNOTeliminateheverifica#onandtes#ngprocess,thefounda#onofcredibility
– Encourageandincen#vizestakeholderstobegintheprocessearlyandtoreusetested,library-archivedcomponentswherepossible
– Considerreduc#onsincer#fica#onfeesforprojectsthatusepreviouslyapprovedcomponentstoencouragethemarkettoreuseexis#ngcomponents,resul#nginfastercer#fica#onturnaround#mes
– Considerareaswhereverifica#oncouldbereducedoraccelerated(perhapsamovetoselectedaudits,asopposedtofullreviews)
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Recommenda#onsForProgramDesign,5
• Focusonimprovingtheaccuracy,credibility,andconsistencyoftheCMASToutputs.– EnsurethatCMASTcanbeusedasamarke#ngtool– Worktoreducevariabilityofresultsdesignandcer#fica#onnumbersbetweendifferentACEsanddifferentsimula#onlabs
– WorktoharmonizeCPDandCMASTperformancenumbers
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Recommenda#onsForProgramDesign,6• MakethelabelcerIficatevisibletoenforcersandconsumersalike.– Forcer#fiedproducts,displayalabelsuchastheonenowaffixedtoresiden#alwindows
– Forcer#fiedprojects,createaprojectlabeltobedisplayedonthejobsite
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Recommenda#onsforImprovementProcess
• Includeallmembersofthevaluechain.– Manufacturers– Tradeassocia#ons,suchasAAMA,IGMA,andGANA– Governmentandcodebodiesrepresenta#vesandpermitofficials
– ACEs– Designers(architectsandengineers)
• Workinconcertwithsimilarprograms(AAMA507)tocreateastandardwithunifiedindustrysupport.
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QuotefromDOE’sDavidCohan
• “Ihavenowaytogetoutto30,000jurisdic#onsinameaningfulway,toeducatethemaboutcodecompliance.Ifit’snotthecommercialbuildingpermitofficialsdrivingit,ithasgottobethecommercialmanufacturers...intheend,you’vegottohaveabusinesscaseforsomebody.”
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DISCUSSIONANDQUESTIONS
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Contact:• VickyKiechel,AIA,LEEDAPBD+C,O+M,ID+C,ND,[email protected]
• PhilipQuebe,[email protected]
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