nano ganesh santosh ostwal, ceo rajashree ostwal, director ossian agro automation pvt. ltd. (2010)...
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Nano Ganesh
Santosh Ostwal, CEO Rajashree Ostwal, Director Ossian Agro Automation Pvt. Ltd.
(2010) Formerly Ossian Agro Automation (1996)
www.nanoganesh.com
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Founded by
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Technology - Nano GaneshNano Ganesh is a mobile based wireless automation
system for controlling and monitoring the water pumps and water levels in the tanks
For any technical products,Indian rural masses expect ….!!!
Demonstration at their nearby places Installation by authorized techies Simple to use by any person Assured performance in rural conditions Product life of at least 3 years Repairable at local places After sales support within 50 km Low cost (at least till trust is built)
How these expectations are met ?
Life tested robust technology available locally supported by local technocrats
A local technocrat ……?????Yes….!!!
A top secret behind rural electronics business ….!!!
We call him as AEC-“Agro Electronics Commando” who rides on the challenging waves to settle technology in the villages
AEC – Agro Electronics Commando
A local technician in the village ready for new things
He is a village brain but needs skills
He is intelligent with great common sense
May or may not be electronics enabled
Limited earning source in current situation
Rural masses trust his word
How AEC is useful for Nano Ganesh & electronics businesses in rural India ?
Once trained, he is the best local support for demonstration, installation and post sales support.
He can support to farmers as well as local dealers.He can handle at least 10 dealers in radius of 25 kms.
He can be located earliest 24x7 by villagers.
A state wise network of AECs can assure a strong support to a big distribution network. It is a big power.
How AEC will earn money from Nano Ganesh ?
Sr. No. Nano Ganesh Earning Heads Earning per unit Earning per 10 nos.
1. Commission from NG dealer Rs.200/- Rs.2000/-
2. Commission from mobile phone and auto switch
Rs.100/- Rs.1000/-
3. Fitting fee Rs.200/- Rs.2000/-
4. AMC - Rs.600/- per Year p.u. Rs.50/- Rs.500/-
5. Total Earning in one month Rs.550/- in one NG Rs.5500/- in 10 NG
Nano Ganesh Plan –AEC Numbers and training schedule
Number of AECs State / Area Duration
5000 MaharashtraOne YearPilot Project
100,000 Across India (At least 20 states)
Seven Years
Training Tools for AECsIn-house training on simulated machines Field training on actual sitesVideo conference for remote groups Ultra equipped mobile vansNano Ganesh and electronics testing kit Identification cards
1999 2003 2007 20110
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Others RF RemotesNano Ganesh
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Farmer
Water supply
In-dus-trial Domestic
Pilot sales in last decade
Where we are now ?
Year 2010-11 Sales – 2300 Units (INR 2.4 Mln)…..till date 15000 units installed
Currently preparing for scaling up activities where we seek investments for training AECs, distribution network building, product refinements and inventory.
Rural share : @ 72 %