Namkeen (Bhujia) is one of the traditional Indian Snacks. The Namkeen often helps in easy digestion due to the presence of various natural ingredients in it. It is free from excess oil and any foreign contaminants.

TICK THE APPROPRIATE CHOICE :

1. How many meals do you have in a day? (a) One (b) Two (c) Four (d) Not fixed

2. Which snacks do you prefer (More than one option can be chosen) (a) Chips (b) Namkeen (c) Sweets (d) Others

3. How often do you buy namkeen?(a) Rarely (b) Occasionally (c) Frequently

4. I purchase namkeen from (More than one option can be chosen)(a) Local/Kirayana shops (b) Supermarket stores (c) Company outlet (d) Others

5. How many packets do you purchase at a time(a) 1 (b) 2 (c) 3 (d) 4 or more

6. How much do you spend on a packet of namkeen (monthly) ?(a) 0-100 Rs. (b) 100-200 Rs (c) 200-300 Rs (d) 300-400 Rs (e) 400 Rs and above

7. I prefer namkeen that is (More than one option can be chosen)(a) Homemade (b) Branded (c) Regional

8. Rank the following Namkeen brands according to your preference (Rank from 1 to 8) __ Lehar __ Haldiram __Bikano __ Local brand __Nanaji __ Rajaji __Everyone__Bikaji

9. Do you use more than a single brand of namkeens ?(a) Yes (b) No

10. How many times do you consume namkeen in a day(a) Once (b) Twice (c) Thrice (d) Anytime and as it suits me

11. Do you consume Namkeen as filler between meals(a) Yes (b) No

12. How do you prefer to consume namkeen (More than one option can be chosen)(a) With Tea or coffee (b) With softdrinks (c) With hard drinks (d) Making chaat

13. Which flavour do you prefer (More than one option can be chosen) (a) Salty (b) Spicy (c) Sweet (d) Crispy (e) Others

14. Rank the flavour according to your choice(Rank from 1 to 8) __ Plain __ Mixture __Aloo Bhujia __ Moong Dal __Bikneri Bhujia __ Nut Cracker __Navratan __others

15. Which type of namkeen do you prefer to buy(a) Fried (b) Roasted

16. Do you use the same namkeen for both your and your guest’s consumption ?(a) Yes (b) No

17. Do you use the same namkeen brand/flavour for all your family members(a) Yes (b) No

18. What influences your decision on choice of namkeen that you purchase? (a) Children (b) Advertisement (c) Spouse (d) Friends (e) Parents (f) Self (g) Others

Tick the appropriate choice.

Strongly Somewhat Neither Somewhat Strongly Agree

Agree Agree Nor Disagree Disagree Disagree

19. I consume NAMKEEN because it’s rich in nutrients 1 2 3 4 5

20. I consume NAMKEEN because it suits my taste 1 2 3 4 5

21. I consume NAMKEEN because it’s light 1 2 3 4 5

22. I consume NAMKEEN because it’s affordable in price 1 2 3 4 5

23. I consume NAMKEEN because it’s crispy 1 2 3 4 5

24. I consume NAMKEEN because it’s packaging 1 2 3 4 5

25.I consume NAMKEEN because of presence of dry fruits. 1 2 3 4 5

26. I consume NAMKEEN because it has zipped pouches. 1 2 3 4 5

27. I consume NAMKEEN because it’s a traditional Indian food. 1 2 3 4 5

28. I prefer NAMKEEN because of its awareness. 1 2 3 4 5

29. I prefer NAMKEEN because it’s easily availability. 1 2 3 4 5

30. I prefer NAMKEEN because I can eat anything in any season 1 2 3 4 5

31. I consume NAMKEEN because I like the advertisements 1 2 3 4 5

32. I consume NAMKEEN because it’s variety 1 2 3 4 5

33. I prefer buying local/regional NAMKEEN over branded one 1 2 3 4 5

34. I prefer buying local/regional NAMKEEN because it is affordable 1 2 3 4 5

35. I prefer buying branded NAMKEEN because it is hygienic 1 2 3 4 5

36. I will continue buying NAMKEEN 1 2 3 4 5

Demographics: (Please tick in the appropriate column)

37. Gender: □ Male □ Female

38. Age : □ Below 25 □ 25-34 □ 35-44 □ Above 45

39. Current Occupation (you may click two if applicable)

□ Full-Time Student □ Professional □ Managerial □ Self-Employed

□ Housewife □ Others (Please Specify) __________________________40. Monthly disposable income (family/personal)

□< Rs.20, 000 □Rs.20, 001 - Rs.40, 000 □> Rs.40, 000

Thank you for taking your time to complete this survey!