naming and logo worksheet
TRANSCRIPT
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YouNumber
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DIRECTIONS ------------------------------------------------------ 6
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First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you.
Then, write a list of 20 adjectives that you think describe your target customers.
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Finally, write a list of 20 adjectives that you would use to describe your desired business.
FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.
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We'd like to thank 20
for helping us develop these curriculum materials.
Don't add anything below here.
FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.
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You Your Customers Your BusinessName: Edward Reyman Number Name: US Consumer Number
Laid back 1 Smart 1Relatable 2 Picky 2Smart 3 Determined 3Passionate 4 Results Oriented 4Genuine 5 Untrusting 5Determined 6 Curious 6
Reliable 7 Quantitative 7Caring 8 Old School 8
Friendly 9 Experienced 9Interesting 10 Fickle 10
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Hardworking 11 Skeptical 11Strong 12 Diligent 12Real 13 Active 13
Realistic 14 Hardworking 14
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Impatient 15 Demanding 15
Energetic 16 Sensible 16
Perceptive 17 Volatile 17
Driven 18 Price Conscious 18
Sensible 19 Informed 19
Athletic 20 Conservative 20
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Your BusinessName: GPSem Inc.
IntuitiveSimpleModernPreciseFunctionalSmart
IntelligentSuperior
ReliableAffordable
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ValuableInformativeAccessible
Unintrusive
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Easy
Easy
Easy
Easy
Easy
Easy
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Company Name
Words Characters
Domain Name
Exact Match .com Hyphen Subdomain
Logo Design
Symbol Tagline # of Colors
DIRECTIONS ------------------------------------------------------
Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by.
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Website: Pull up the website. Copy the link in the address bar and paste it into the cell.
Type: Should be either functional, invented, experiential, or evocative.
Symbol: Does the company use a symbol as part of their logo? Yes or No answers only.
Taglline: Does the company have a tagline next to the logo? Yes or No answers only.
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# of Colors: How many color does the logo contain?
We'd like to thank
Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).
Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).
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for helping us develop these curriculum materials.
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COMPETITIVE ANALYSIS
Company Name Website Type
BarMaxx mybarmaxx.com FunctionalBevinco bevinco.com FunctionalBerg bergliquorcontrols.com InventedClear View Technologies clear-view-tech.com Functional
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Don't add anything below here.
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COMPETITIVE ANALYSIS
Symbol Tagline # of Colors Primary Secondary
Yes No 2 Blue WhiteYes No 3 Blue Off BlackNo No 1 Red N/AYes No 2 Grey Blue
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Don't add anything below here.
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NAMING BRIEF
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DIRECTIONS ------------------------------------------------------ 2
See required reading materials.
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We'd like to thank
for helping us develop these curriculum materials. 5
6
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NAMING BRIEF
What does your company do?
Simple. Smart. Bar Analytics.
Does the .COM need to be available?
Yes, but we have it.
What is your industry?
Hospitality
Describe your customers?
Bar Owners/Management.
What 3 things do you want your company name to communicate to customers?
Simple. Smart. Bar Analytics.
What character, tenor, or spirit do you wish to convey?
Intuitive, Simple, Modern, Intelligent, Informative.
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Intuitive, Simple, Modern, Intelligent, Informative.
Are there any words or phrases you especially like?
Nothing in particular.
Are there any words or phrases you especially dislike?
Nothing in particular.
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NAMING BRIEF
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Potential NamesNumber
1
Top 5 Names
DIRECTIONS ------------------------------------------------------
INPUT -------------------------------------------------------------
Domain: What is the primary domain you would use?
Characters: How many characters long is the name? (auto)
Type: Should be either functional, invented, experiential, or evocative.
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Syllables: How many syllables does the name have?
YES OR NO --------------------------------------------------------
Phonetic: Can the name be spelled phonetically?
.COM: Is the .com domain available?
Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")
SCORED ------------------------------- 0 - No, 1 - Maybe, 2 - Yes
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Trademark: Is the trademark available? Conduct a comprehesive search on Google.
Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written?
Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable?
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Unique: Is the name sufficiently differentiated from the competition?
We'd like to thank
Don't add anything below here.
Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings?
Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life?
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for helping us develop these curriculum materials.
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Potential NamesName Domain Type Characters
Bar-O-Metrics Functional 13www.bar-o-metrics.com
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Don't add anything below here.
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Potential NamesSyllables Phonetic .com Exact Match Trademark Look Sound
4 Yes Yes No No Decent Decent
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Don't add anything below here.
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Potential NamesUnique Depth Energetic
No No No
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Don't add anything below here.
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LOGO DESIGN BRIEF
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DIRECTIONS ------------------------------------------------------ 2
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Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.
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Your logo should be designed and delivered in:
4
1. Black and White
2. Grayscale
3. Color
The designer should deliver your logo in:5
1. High-resolution and low-resolution formats
2. Vector file
3. JPEG
4. PNG with a transparent background
6
Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.
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Special Thank You to our Curriculum Partner
7
for helping us develop these curriculum materials.
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LOGO DESIGN BRIEF
What is the exact name you would like in your logo?
GPSem
What is your industry?
Consumer Electronics/Personal Tracking
What are the top 3 things you would like to communicate through your log
Style, cutting edge, personal tracking
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Style, cutting edge, personal tracking
Do you want the logo to include a symbol?
Possibly-open to suggestions
Do you want the logo to include a tagline? If yes, what is that tagline?
I would but I am not sure what it is yet-open to suggestions
Any color preferences?
I like colors-open to suggestions
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I like colors-open to suggestions
Do you have any other information or links you want to share?
I like total originality and there is nothing out there that looks good in this space
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