names on petitions to pupils on seats. congratulations! your free school proposal has been accepted!
TRANSCRIPT
![Page 1: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/1.jpg)
Names on Petitions to Pupils on Seats
![Page 2: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/2.jpg)
Congratulations!Your Free School proposal has been accepted!
![Page 3: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/3.jpg)
How do you convert names on petitions to applications
for places in your new Free School?
Amongst the many challenges ahead ...
![Page 4: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/4.jpg)
Basic Marketing Advice
• Have a clear vision and ethos.
• Practice your elevator pitch.
• Have a clear logo for your school.
• Have a person who is the ‘face’ of your school.
• Be consistent in your message.
• Don’t get involved in political brawls.
• Don’t expect to convert everyone!
![Page 5: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/5.jpg)
Six Simple Marketing Strategies
• Local Media
• Website
• School prospectus
• Open days
• Adverts
• Local Authority
![Page 6: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/6.jpg)
Use Local Media• Free Schools are in the news!
• The media will be interested in you.
• Thousands of people listen to local radio.
• Talk on local radio about what your school will offer parents and pupils.
• Speak to the local papers.
• Explain how to apply for places.
• Promote your website!
![Page 7: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/7.jpg)
Create a Website
• Websites are cheap to create yourself.
• Lots of people will Google your school.
• Set out your vision and ethos.
• Set out your curriculum.
• Provide your building location.
• Include a contact us page and provide application forms.
• Create a professional educational image.
![Page 8: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/8.jpg)
Publish a School Prospectus
• Parents will want to know what they are buying into for their child.
• Publish a pre-opening school prospectus to set out the aims, vision, curriculum and other services offered by your school.
• Use models for photographs.
• Have a mock-up uniform made.
• Create an educational setting.
![Page 9: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/9.jpg)
Hold an Open Day
• Hold a public open day in your building.
• Invite parents who signed your petition.
• Advertise it in the local press.
• Put up a display of what the building will look like when converted to a school.
• Display the curriculum, uniform, services and hand out your school prospectus.
• Give out balloons with your logo on.
![Page 10: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/10.jpg)
Adverts in the Press
• Put an advert in the local press to attract applications for places.
• Advertise your website in the advert to attract more visitors to it.
• Make your application form available to download from the website.
• Have a postal address so
parents can contact you.
![Page 11: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/11.jpg)
Local Authority Admissions
• The Local Authority should include you in their annual admissions cycle.
• School places are advertised to parents between September and January.
• Prepare a pack of information about your school for the LA to provide to parents.
• Make sure your prospectus, adverts and open days coincide with this period!
![Page 12: Names on Petitions to Pupils on Seats. Congratulations! Your Free School proposal has been accepted!](https://reader036.vdocuments.us/reader036/viewer/2022081515/56649d975503460f94a80382/html5/thumbnails/12.jpg)
Retaining Applicants
• Keep parents who have applied for places updated with a monthly newsletter.
• Hold social events to build your school community before the school opens.
• Hold an evening when parents can meet your appointed staff.
• Advertise how many places have
been filled – it attracts more parents!