name, office. sparc goals sparc goals – facilitate advocacy efforts on the chapter level –...
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September Student Political Action Resources and Communication
Name, Office
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SPAN Student Political Action Resources and Communications (SPARC)
• SPARC Goals– Facilitate advocacy efforts on the chapter level– Enhance communication between the APhA-ASP
Policy Standing Committee and individual chapter members
– Update chapters on important legislative events that have the potential to impact the profession of pharmacy
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Outline
• American Pharmacists Month• Event Spotlight: DEA Drug Take-Back Day• Call for Submissions: Chapter Spotlight
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American Pharmacists Month
• October is American Pharmacists Month (APhM)– History– Theme and purpose– Preparing for APhM– Ideas for your chapter–Media outlets– Resources
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A Brief History• “National Pharmaceutical Week” proposed by
Robert J. Ruth, a pharmacist from Asheville, NC, at the 1924 APhA Annual Meeting– First celebration on October 11-17, 1925
• American Pharmacists Month launched in 2004– In 2005, U.S. President George W. Bush
acknowledged the important role pharmacy professionals play in the lives of Americans
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Theme and Purpose
• Recognize the commitment to patient care and contributions to health care made by pharmacists in all practice settings
• Motivate your colleagues• Educate your patients• Engage and Inspire your
community
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Preparing for APhM• Start planning early!• Who is your target audience?– Colleagues in pharmacy, the community, patients,
other health care professionals, lawmakers• How will you advertise your events?• Select media outlets to tell your story
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Ideas for Your Chapter• Incorporate your pharmacy colleagues– Find out how your state pharmacy association plans to
observe APhM– Hold a faculty and staff or alumni appreciation
breakfast at your school or college of pharmacy– Host a celebratory lunch or
social event for all student pharmacists
– Encourage local pharmacistsjoin your efforts by holding a health fair and displaying APhM décor
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Ideas for Your Chapter
• Target your community– Schedule a patient care project program (e.g.
Operation Immunization) and promote APhM– Visit a local high school and talk to students about
careers in pharmacy– Choose innovative
locations: airports, theaters, sporting events, flee markets
–Multilingual advertisements
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Ideas for Your Chapter
• Target your lawmakers– Invite your members of
Congress to visit your school or college of pharmacy
– Ask your patients to share their experiences with pharmacists and student pharmacists with their legislators
– Encourage your elected officials (e.g. mayors, city managers, and state governors) to designate October as American Pharmacists Month
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Make Your Mark in the Media Day:October 17th
• Media Outlets: Billboards, newspapers, morning talk shows, radio talk shows
• Social Media: Facebook, Twitter, YouTube‒ Facebook: Post our daily pharmacy facts‒ Twitter: Share what your chapter is doing for
APhM using the hashtag #APhM2012‒ Youtube: Post videos on
the APhA-ASP account showcasing how your chapter is advocating during APhM
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Generating Media Interest
• Tools for communicating newsworthy events to the media– Pitch letters– News releases– Media advisories (or media alerts)– Media kits
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APhM Resources
• Order merchandise to promote your APhM events, thank your patients, recognize your colleagues, or sell as a fundraiser– http://aphanet.source4.com/b2c/Sites/APhANet/
index.asp• APhM Planning Guide• Tips for generating media interest• Patient education resources– http://www.pharmacist.com/american-
pharmacists-month-2012
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Resolutions in Action
• 2012.3 Proper Medication Disposal and Drug Take-Back Programs
1. APhA-ASP encourages the implementation of standardized guidelines for the proper disposal of unused or expired medications…
2. APhA-ASP supports state and federal regulations that allow pharmacies to take back unused or expired medications…
3. APhA-ASP encourages pharmacists and student pharmacists to serve as a source of information for the public on the proper disposal of unused or expired medications.
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• September 29th, 2012• Purpose is to allow general public to safely dispose
of unwanted or unused prescription medication• How to get involved– Serve as a resource to educate the public on proper
medication disposal– Assist law enforcement in collection efforts– Grassroots Advocacy
Event Highlight: DEA Drug Take-Back Day
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DEA Drug Take-Back DayResources
• Resources:– http://www.smarxtdisposal.net/– http://www.deadiversion.usdoj.gov/drug_disposal/
takeback/– http://www.fda.gov/drugs/resourcesforyou/
consumers/buyingusingmedicinesafely/ensuringsafeuseofmedicine/safedisposalofmedicines/ucm186187.htm
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• Next month, we are spotlighting…– You?– Tell the Policy Standing Committee what policy
and advocacy events your chapter is doing.– We will select one chapter to spotlight in each
SPARC (you’ll be famous in front of all the other APhA-ASP chapters).
– You could even find yourself on the APhA-ASP Facebook page!
Chapter Spotlight
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APhA-ASP Webinar Series:Promote Your Profession!
Join the Policy Standing CommitteeThursday, September 13th
9:00PM ESTLearn how to easily advocate for your profession
during American Pharmacists Month, the upcoming election season, and throughout the
year!You can also find these webinar slides under
Chapter Officer Resources on pharmacist.com
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2012-2013 APhA-ASP Policy Standing Committee
• Athena Brand, Chair, University of Texas– [email protected]
• Autumn Bagwell, Vice-chair, Samford University– [email protected]– Regions 3 and 5
• Kayli Hall, University of Nebraska Medical Center– [email protected]– Regions 1 and 2
• Mika Bhakta, University of the Pacific– [email protected]– Regions 6 and 8
• Catlin Goodfriend, University of Washington– [email protected]– Regions 4 and 7