name of project how this project meets business objective. company name | presentation date note:...
TRANSCRIPT
Name of ProjectHow this project meets business
objective.
Table of Contents
1. OVERVIEW• Current State – Performance
• Conversion Chart (Visual)
2. GROWTH OPPORTUNITIES• Recommendation 1
• Recommendation 2
• Recommendation 3
3. TRAFFIC FLOWMAP• User Flow Across Channels
• App User Experience
4. CONTENT STRATEGY• Audience & Personas
• Creative Messaging
5. SUMMARY• Timeline
• Estimated Costs
Overview• WHAT’S WORKING – i.e. High Traffic- Over 1 Million page views in the last 90 days - From more than XXX visits- XX% traffic to top XX pages
• WHAT’S NOT – i.e. Low Engagement or Conversion- Average visitor sees only X pages before exiting- More than XX% of those visitors are unique- X % of them leave immediately- The remaining visitors will go XX pages deep before exiting- Average time spent = XX minutes
Take one or two metric conversions from prior slide and make visual
Overview – By the Numbers
Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)
GROWTH OPPORTUNITY
RECOMMENDATION #1
Recommendation 1(Use language like “Make it easy to sign up”)
Screenshot HereScreenshot Here
Call outs #1
Call out #2
GROWTH OPPORTUNITY
RECOMMENDATION #1
Recommendation 2(Example “Upsell Relevant Content”)
Content Example HereContent Example Here
GROWTH OPPORTUNITY
RECOMMENDATION #3
Recommendation 3(Example “Landing Page Optimization”)
Zoomed in ScreenshotZoomed in Screenshot
USER EXPERIENCE
HOW EVERYTHING TIES TOGETHER
Cool Digital Journey Map
Source: http://unfunnel.com/wp-content/uploads/influencer_cultiv_lifecycle_unfunnel.jpg (Make sure you give your source credit)
Cool Flowmap
Source: http://unfunnel.com/wp-content/uploads/marketingcom-unfunnel-agile.jpg (Make sure you give your source credit)
TACTICS
CONCEPTS & MESSAGING
Creative Solution(This should be 3-5 slides that highlight the experience)
Screenshot HereScreenshot Here
This is the “WOW” and should be a mockup of a landing page layout or app
Zoomed in ScreenshotZoomed in Screenshot
Audience & Personas
Do you know who your audience is? If not, what is the plan to find out? Develop personas & how they are influenced…
Creative MessagingContent Example here
Content Example here
Content Example here
SUMMARY
PRICING & TIMELINE
Timeline & Budget
Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposalmay not be used or reproduced without the consent of blah blah blah.
