naled brochure 2015
TRANSCRIPT
6 | NALED 2014/15
NALED is an association of companies, municipalities and civil society organizations, who work together on creating better conditions for living and working in Serbia. Since our establishment in 2006, we have grown into the largest and most influential public-private association. We bring together around 220 members, with our partner network involving more than 40 state institutions and international organizations. We are the key interlocutor with the Government and Parliament in defining regulatory priorities and business-related legislation. We provide an independent performance evaluation of state institutions and report to the European Commission and the public on the status of reforms in Serbia.
Our members stand for efficient administration, cutting the red tape and para-fiscal bur-den to businesses, and fair competition. We strive to introduce business-friendly standards into the work of local governments and state institutions, aiming to encourage the eco-nomic development of Serbia.
WE ARE NALED
70%Cities and municipalities in NALED
membership make up for 70% of
Serbia’s territory
NALED MEMBERS
50% Businesses40% Local governments10% CSOs
NALED is an independent, non-partisan
and non-profit organization – an association
that works for the general, rather than
individual benefit
SYNERGETIC IMPACT | 7
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NALED Executive Office consists of an expert team of 20 employees who manage all of the organization’s activities, with the guidance and support of the Managing and Executive Board, Fair Competition Alliance and other gov-erning and working bodies.
The Office manages to secure support and funding from international organizations such as GIZ, USAID, the EU Delegation
and Open Society Foundation and has realized more than 50 projects for improving the business environment in the past nine years. The most significant project in 2014/15 is the reform of the con-struction permitting process in Serbia - NALED has secured 400.000 EUR from international funds for the initial implemen-tation of an electronic system for construc-tion permitting, in the interest of citizens and the business community of Serbia.
NALED total revenues for 2014 amounted to a little more than 1.000.000 EUR. NALED is a non-government organization and is not funded by the state budget. Revenue sources are diverse, contributing to the organization’s sustainability – 67% of funds come from international organi-zations for the purpose of implementing NALED key activities, a third from mem-bership fees, while the rest is covered by our service.
OUR STRENGTH
400.000For the purposes of introducing electronic
construction permits in Serbia, NALED
managed to ensure 400.000 EUR from
international funds
INTERNATIONAL SUPPORT
39% GIZ 8% EU32% USAID 11% Others10% OSI
REVENUE SOURCES
67% Projects30% Membership fees3% Services
NALED operates in line with the law,
strict internal procedures and high ethical
principles. During 2014, NALED successfully
underwent five revisions and independent
reviews by international organizations and
audit companies – including USAID, GIZ, the
EU Delegation, PWC and Deloitte
SYNERGETIC IMPACT | 9
RESULTS 2014/15
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NALED members maintain that cooperation between the private, public and civil sector is the way of finding well-balanced solutions for improving the business environment and attracting new invest-ments. All NALED activities are aimed at creating a favorable business climate – both on the national and local level. In this regard, two of the organization’s program goals stand out: Improving the regu-latory framework for doing business and Municipal capacity building for local economic development.
For improving the process of construction
permitting, the Deputy Prime Minister and
the Minister of Construction, Transport
and Infrastructure Zorana Mihajlović was
presented with the Top Reformer Award
NALED provides expert support to the Joint
Group for Improving Serbia’s Position in the
World Bank’s Doing Business Report
IMPROVING THE REGULATORY FRAMEWORK
New legislation
NALED is a member of working groups for amending and enacting key business legislation, including the Law on Planning and Construction, Law on Fees, Law on State Survey and Cadaster, Law on Local Government Finance and Law on Investments.
We have participated in the drafting pro-cess of the new Law on Planning and Construction and contributed to its enact-ment near the end of 2014. In parallel, we worked on preparing 28 accompanying by-laws and harmonizing sectoral laws
with the LPC, ensuring its implementation in practice. With the support of GIZ and SDC, we initiated the project for introducing e-permits in Serbia, with the aim of drasti-cally cutting the permitting procedure and eliminating any room for corruption.
We publicly advocated the rights for the unemployed and the adoption of the new Labor Law, and despite objections on the part of syndicates - RTS broadcast our video “Work of the Devil” as part of the “Ask WHEN” national campaign. A month later – the new Law was enacted.
SYNERGETIC IMPACT | 11
Countering shadow economyMembers of our Fair Competition Alliance, led by Coca-Cola, initiated the development of the National Program for Countering Shadow Economy. Prime Minister Aleksandar Vučić accepted all of NALED’s 13 measures and formed a Coordination Body for Countering Shadow Economy bringing together line ministers as its members. NALED and the State Secretariat for Public Policies were appointed by the Government to lead the Expert Group for Shadow Economy.
Cooperation with the Parliament
We initiated the establishment of the first Economic Caucus in the National Parliament of Serbia in November of 2014, providing expert support to its activities together with the International Republican Institute (IRI). In a short period of time, in cooperation with NALED, the Caucus prepared amendments and contributed to the improvement of the Energy Law, Law on Fire Protection and Law on Inspection Oversight. Owing to the Caucus, NALED has enabled the voices of the business community, local governments and citizens to be heard in the Parliament.
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Dealing with bureaucracy
NALED members have prepared 100 key recommendations for the Government of Serbia aimed at removing administrative barriers for doing business, within the seventh annual edition of NALED Grey Book. Our oldest recommendation from 2008 has finally reached its fulfillment in 2014: the unified payment of salary taxes and contributions. On average, the Government of Serbia adopts 10 of NALED recommendations per year. We believe that this result will be better, considering that the Ministry of Economy included more than 80% of Grey Book recommendations into the Strategy for Developing Entrepreneurship and Competitiveness 2014-2020.
Para-fiscal charges
We were the first to point towards the pro-blem of para-fiscal charges in Serbia, com-piling and analyzing them in cooperation with USAID BEP, which has contributed to the abolishment of signage fee for entre-preneurs. In 2014, we published the new Registry with 384 non-fiscal charges. Minister of Finance Dušan Vujović accepted the initiative by NALED members to intro-duce a Public Registry of Para-fiscal Charges and as a start – disable the collection of fees not included in the Registry.
Support in EU accession
As a member of the National Convent on the European Union and coordinator of SECO for Competitiveness, NALED is in charge of the Negotiation Chapter 8 on Competition Policy, in addition to being involved in defining national priorities in programing IPA funds and monitoring the negotiation chapters of special significance to our members. NALED is also one of the contributors to the Annual Progress Report for Serbia by the European Commission.
SYNERGETIC IMPACT | 13
Registry of para-fiscal charges: Busi-nesses pay 247 para-fiscal charges that have none or non-proportional benefit for them — 72% of these are collected by the State
Regulatory Index of Serbia: 80% of laws crucial to the business community are enacted in urgent procedures, while 30% of these laws have been amended 97 times in the past five years
By-law Barometer: The Government is more than 1000 days late on average in adopting 178 by-laws
Grey Book: Nearly 40% of redundant bureaucratic procedures are within the jurisdiction of the Ministry of Finance
247para-fiscal charges
of laws are adopted in urgent procedures
redundant procedures
days overdue by-laws
80%40%
1000
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IN NALED FOCUSBusiness friendly certification: Only 5 cities and municipalities in Serbia have managed to fulfill the international standards of business friendly envi-ronment implemented in South East Europe (BFC SEE)
local governments reached international standards
companies in privatization
abandoned army buildings are falling apart
5570
400
Privatization Study: 570 companies in privatization represent frozen capital, a constant loss to the state and local government budgets
Brownfield Revitalization: More than 400 abandoned army facilities across Serbia have been awaiting commercialization since 2006, deteriorating instead of being placed into the function of local economic development
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MUNICIPAL CAPACITY BUILDING
The Top Reformer in the Government of
Vojvodina is Provincial Secretary Branislav
Bugarski, who was awarded for his contribution
to investment promotion and introduction
of business-friendly standard in Vojvodina,
ranked as one of the most desirable investment
destinations in Europe by the Financial Times
NALED Forum of LED Experts, presided by
the City of Pančevo, represents a unique
platform for exchange of experiences and
best practices among professionals from cities
and municipalities in Serbia, and provides an
opportunity to meet investors, donors and
representatives of state institutions
Investment promotionIn the past seven years, certified municipalities in Serbia (31) have managed to attract more than six billion euros in direct investments. The latest recognition came from a spe-cial edition of The Financial Times magazine, which included 6 local governments from this group (Inđija, Sremska Mitrovica, Vranje, Zaječar, Subotica and Ruma) in their list of top investment destinations in Europe for 2014/15. In cooperation with the Nikola Tesla Airport and Provincial Secretariat for Interregional Cooperation and Local Government, NALED has promoted certified municipalities and Serbia as an investment destina-tion to an audience of more than 4 million passengers from the country and abroad.
Municipal certificationDuring 2014, we have improved the business environment in 15 cities and municipalities in Serbia through the Business Friendly Certification program. With the support of the German Government and GIZ, our certification program has been recognized by institutions and local governments across South East Europe – today, this program is implemented by more than 50 cities and municipalities from Bosnia and Herzegovina, Croatia, Macedonia and Serbia, working together with NALED to create the first joint stan-dard for efficient and transparent local administration in the region.
According to information from the daily
newspaper Blic, Italian investors chose
Trstenik municipality, being certified by
NALED as business friendly ‘comune’
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Public-private partnership
To help municipalities prepare for public private partnership and attract investors, in co-operation with USAID, NALED had prepared the first manual with concrete instruc-tions and steps for the successful realization of PPPs. In cooperation with the Embassy of France and the Serbian Chamber of Commerce and Industry, we organized a large Serbian-French PPP Summit with the aim of promoting domestic projects and connect-ing cities and municipalities with French investors such as Bouygues Construction, Dalkia EDF, Saur COVED, Suez Environnement and Veolia Water Solutions.
Brownfield revitalization
NALED launched the initiative for revitalization of brownfields in Serbia and commercialization of military property, in an attempt to provide an opportunity for cities and municipalities to transform more than 400 abandoned buildings across Serbia and place them in the function of local economic development. The recom-mendations for overcoming this problem were defined at the X LED Experts Forum. In cooperation with USAID, a competition for the best project ideas for re-use of brown-fields was launched, initiating the revitaliza-tion of the Army Club in the Municipality of Vršac which won the competition.
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PrivatizationWith the support of USAID, NALED pub-lished its first scientific publication titled “Case Study on Privatization in Serbia”, and based on an analysis of five success-ful and five failed privatization cases from different industries, NALED prepared recommendations aimed at relevant institutions and local governments for suc-cessful completion of this process. More than 570 companies linger in different stag-es of privatization, effectively being frozen capital, a constant loss to the state and local government budgets. Given that resolving land ownership issues represents the first step in this process, NALED has advocated the enactment of the Law on Conversion.
Good governance at the local level
In cooperation with the Embassy of Finland in Serbia and the cities of Niš and Pančevo, we worked on defining and introducing good governance principles on the local level. Based on the analysis of current status and the needs of city administra-tions, we created a special training and expert support program for cities with the aim to improve the governance processes and prepare for EU integration, with spe-cial focus on program budget planning, applying for EU funds, adjusting city services to vulnerable groups, use of social networks and modern communication channels.
Aiming to improve relationships local
governments have with the diaspora and
achieve better promotion of investment
potentials abroad, NALED has organized
summer internships for the top 80 students
from diaspora in more than 30 municipalities
across Serbia for the past four years
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COMMUNICATION
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3.000.000According to official data from Kliping
agency, the commercial value of NALED
media releases in 2014 amounted to 3
million EUR
STRUCTURE OF MEDIA RELEASES
59% Internet27% Press11% TV3% Radio
Owing to expert analyses and research, objective reporting and the results we have achieved in initiating reforms, NALED has gained credibility in the public and the image of the most influential association in the country.
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The number of media announcements we managed to ensure for our members and relevant topics in 2014 reached 2,300, which represents a 26% increase compared to last year. The topic of shadow economy attracted the greatest media and public attention (674 releases), followed by para-fiscal charges (252) and business friendly environment (213).
The TV station that followed us the most was the public media service Serbian Broadcasting Corporation (RTS) — NALED’s
strategic partner in the public advocacy for a better business environment. We continued the national campaign ‘Ask WHEN’ and filmed three new videos that were broadcast on RTS. ‘If I Were Grey’ is dealing with the problem of shadow econo-my, ‘Quiz Ask WHEN’ portrayed bureaucra-cy and the ‘counter’ culture in Serbia, while ‘Work of the Devil’ outlined problems when employing workers. The acting crew, with Ivan Tomić as the lead actor, was joined by the protagonists of the hit series ‘State Job’ and Ivan Zeljković — ‘Zeka the Millionaire ‘.
100In 2014, we organized more than 100 expert
meetings, round tables and conferences,
involving our members and partners from
all three sectors of the society - businesses,
foreign investors, mayors, ministers, members
of Parliament, ambassadors, leaders of
international organizations and institutions
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In print media, our topics caught the big-gest attention from Dnevnik, Privredni pregled, Večernje novosti and daily newspaper Blic with whom we made a 2 month series on shadow economy (every Saturday during July and August 2014).
Aside from the large number of brochures, studies and manuals, NALED published two issues of the ‘Synergy’ magazine that ana-lyzed the topics of shadow economy and the European Union, from the perspective of citizens and experts, businesses and the state. Synergy is the only business journal with an educational character, providing a 3D perspective on the business climate and economic trends in the country and region. We have distributed a circulation of 3,000
copies to decision makers in Serbia and the region, as well as the Nikola Tesla Airport.
In 2014, we paid special attention to our online communication. The new and im-proved website at www.naled.rs had a record 360,000 hits. This was in part due to the numerous online services avail-able on our website: Investment Database, Registry of Para-Fiscal Charges, Database of Funds, Database of Trainings, Calculator of Business Expenses, By-Law Barometer, and many others.
We managed to increase our influence on the social networks by nearly 100%, with close to 5.000 followers on Facebook, Twitter and LinkedIn.
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LIST OF NALED MEMBERSBU
SIN
ESSE
S Agri Business Partner www.abp.rs
Alfa–Plam www.alfaplam.rs
AOFI – Serbian Export Credit and Insurance Agency www.aofi.rs
Apatin Brewery www.jelenpivo.com
Asseco SEE www.asseco-see.com
Atlantic Group www.atlanticgrupa.com
Bambi www.bambi.rs
Belgrade Fair www.sajam.co.rs
Beohemija Inhem www.beohemija.com
British American Tobacco SEE www.bat.com
Chipita YU www.chipita.com
Cisco Serbia www.cisco.com/yu
Coca–Cola Company www.coca-cola.rs
Coca–Cola HBC Serbia www.coca-colahellenic.rs
Comtrade System Integration www.comtradegroup.com
Confluence Property Management www.confluence.rs
Continental Wind Serbia www.continentalwind.com
Copper Mill Sevojno www.coppersev.com
CRH Serbia www.crhserbia.com
Crowne Plaza Belgrade www.ihg.com/crowneplaza
Delhaize Serbia www.maxi.rs
Deloitte www.deloitte.com
DHL International Belgrade www.dhl.rs
DIS www.dis.rs
Dunav osiguranje www.dunav.com
Elnos BL www.elnosbl.com
Energoprojekt holding www.energoprojekt.rs
Erker-inženjering www.erker-inzenjering.com
Erste bank www.erstebank.rs
Farmalogist www.farmalogist.rs
Galeb Group www.galeb.com
General Electric - GE Holdings www.ge.com
Gi Group HR Solutions www.gigroup.rs
Gomex www.gomex.rs
Gorenje www.gorenje.rs
Grawe osiguranje www.grawe.rs
Green soft www.greensoft.rs
Halifax Consulting www.halifaxconsulting.com
Harrisons www.harrison-solicitors.com
Heineken Serbia www.theheinekencompany.com
Hemofarm www.hemofarm.rs
Horwath HTL www.horwathhtl.rs
Hyatt Regency Belgrade www.belgrade.regency.hyatt.com
Hypo Alpe–Adria–Bank www.hypo-alpe-adria.rs
Inpharm Co www.inpharm.rs
Isailović & Partners Attorneys at Law www.advokatskakancelarija.com
ITM www.itm.rs
JT International www.jti.com
JUBMES bank www.jubmes.rs
Karanović & Nikolić Law Office www.karanovic-nikolic.com
Knjaz Miloš www.knjaz.co.rs
Komercijalna Banka www.kombank.com
Kosić Law Office www.kosiclaw.co.rs
Koteks Viscofan www.viscofan.com
SYNERGETIC IMPACT | 25
KPMG www.kpmg.rs
Linde Gas Serbia www.linde.rs
Luka Beograd www.lukabeograd.com
Media Center www.mc.rs
Mera Software Services www.merasws.rs
Mercator-S www.mercator.rs
Messer Tehnogas www.messer.rs
Metro Cash&Carry www.metro.rs
Microsoft Software www.microsoft.com/serbia
Millennium team www.millenniumtem.rs
MK Group www.mkgroup.rs
Moj KIOSK www.mojkioskstampa.rs
Mondelez www.mondelezinternational.com
MSD Merck Sharp & Dohme www.msd.rs
Nelt Co www.nelt.rs
Nimax www.nimax.rs
Novi Sad Fair www.sajam.net
Pejak handel www.pejak-handel.net
Perutnina Ptuj Topiko www.perutnina.si
Petite Geneve Petrović www.petitegeneve.com
PFB www.pfb.rs
Pfizer HCP Corporation www.pfizer.com
Philip Morris Services www.pmi.com
Pionir www.pionir.rs
Porr Werner & Weber www.porr.rs
PricewaterhouseCoopers www.pwc.rs
ProCredit Bank www.procreditbank.rs
Represent Communications www.represent.rs
River Power Solutions www.riverpower.eu
Roche www.rochesrbija.rs
Rudnik – Contango www.contango.rs
SADE Serbia www.sade.rs
SAGA www.saga.rs
SAP West Balkans www.sap.com/westbalkans
Schneider Electric Serbia www.schneider-electric.rs
Sekopak www.sekopak.com
Serbian Business Systems www.sbs.rs
SGS www.sgs.com
Siemens www.siemens.rs
Simič & Partners www.simic-partneri.rs
Societe Generale Bank www.societegenerale.rs
Sojaprotein www.sojaprotein.rs
Standard Gas www.standardgas.rs
Stefkom www.stefkom.rs
Stiga www.stiga.rs
STIHL www.stihl.rs
Strauss Adriatic www.strauss-group.rs
Telekom Serbia www.telekom.rs
Telenor www.telenor.rs
Tigar www.tigar.com
Tikkurila Zorka www.zorkacolor.com
Titan Cementara Kosjerić www.titan.rs
UniCredit Bank www.unicreditbank.rs
UNIQA www.uniqa.rs
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LOCA
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Veolia Water www.veolia.com
Veolia Water Solutions & Technologies www.veoliawater.rs
VIP mobile www.vipmobile.rs
Wind Vision Operations www.windvision.com
Zdravlje Actavis company www.actavis.rs
City of Belgrade www.beograd.rs
City of Čačak www.cacak.org.rs
City of Kragujevac www.kragujevac.rs
City of Kraljevo www.kraljevo.org
City of Kruševac www.krusevac.rs
City of Leskovac www.gradleskovac.org
City of Loznica www.loznica.rs
City of Niš www.ni.rs
City of Novi Sad www.novisad.rs
City of Pančevo www.pancevo.rs
City of Požarevac www.pozarevac.rs
City of Šabac www.sabac.org
City of Smederevo www.smederevo.org.rs
City of Sombor www.sombor.rs
City of Sremska Mitrovica www.sremskamitrovica.org.rs
City of Užice www.graduzice.org
City of Valjevo www.valjevo.org.rs
City of Vranje www.vranje.org.rs
City of Zaječar www.zajecar.info
City of Zrenjanin www.zrenjanin.org.rs
Municipality of Aleksinac www.aleksinac.org
Municipality of Apatin www.soapatin.org
Municipality of Aranđelovac www.arandjelovac.rs
Municipality of Arilje www.arilje.org.rs
Municipality of Bač www.bac.rs
Municipality of Bačka Palanka www.backapalanka.rs
Municipality of Bečej www.becej.rs
Municipality of Bela Palanka www.belapalanka.org.rs
Municipality of Bogatić www.bogatic.rs
Municipality of Boljevac www.boljevac.org.rs
Municipality of Bor www.opstinabor.rs
Municipality of Bujanovac www.bujanovacin.rs
Municipality of Ćuprija www.cuprija.rs
Municipality of Dimitrovgrad www.dimitrovgrad.rs
Municipality of Gornji Milanovac www.gornjimilanovac.rs
Municipality of Inđija www.indjija.net
Municipality of Ivanjica www.ivanjica.rs
Municipality of Kanjiža www.kanjiza.rs
Municipality of Kikinda www.kikinda.rs
Municipality of Kladovo www.kladovo.org.rs
Municipality of Knić www.knic.rs
Municipality of Knjaževac www.knjazevac.rs
Municipality of Kovačica www.kovacica.org
Municipality of Kovin www.kovin.org.rs
Municipality of Kula www.kula.rs
Municipality of Lajkovac www.lajkovac.org.rs
Municipality of Lapovo www.lapovo.org
Municipality of Lazarevac www.lazarevac.rs
Municipality of Lebane www.lebane.org.rs
Municipality of Merošina www.merosina.org.rs
Municipality of Mionica www.mionica.rs
Municipality of Mladenovac www.mladenovac.rs
Municipality of Negotin www.negotin.rs
Municipality of Nova Varoš www.novavaros.rs
Municipality of Novi Bečej www.novibecej.rs
Municipality of Obrenovac www.obrenovac.rs
Municipality of Odžaci www.odzaci.rs
Municipality of Osečina www.osecina.com
Municipality of Palilula www.palilula.org.rs
Municipality of Pećinci www.pecinci.org
Municipality of Pirot www.pirot.rs
Municipality of Plandište www.plandiste-opstina.rs
Municipality of Požega www.pozega.org .rs
Municipality of Prokuplje www.prokuplje.org.rs
Municipality of Rača www.raca.rs
Municipality of Rakovica www.rakovica.rs
Municipality of Raška www.raska.org.rs
Municipality of Ražanj www.razanj.org
Municipality of Ruma www.ruma.rs
Municipality of Šid www.opstinasid.org
Municipality of Srbobran www.srbobran.rs
Municipality of Stara Pazova www.starapazova.eu
Municipality of Stari grad www.starigrad.org.rs
Municipality of Trgovište www.trgoviste.rs
Municipality of Trstenik www.trstenik.rs
Municipality of Tutin www.tutin.rs
Municipality of Veliko Gradište www.velikogradiste.org.rs
Municipality of Vladičin Han www.vladicinhan.org.rs
Municipality of Vračar www.vracar.org.rs
Municipality of Vrbas www.vrbas.net
Municipality of Vrnjačka Banja www.opstinavrnjackabanja.com
Municipality of Vršac www.vrsac.com
Municipality of Žabalj www.zabalj.rs
Municipality of Žitište www.zitiste.org.rs
Municipality of Zvezdara www.zvezdara.com
ACES www.aces.rs
Alliance of Beekeeping Organizations of Serbia www.spos.info
Automobile and Motorcycle Association of Serbia www.amss.org.rs
BIRN Serbia www.birn.eu.com
Civic initiatives www.gradjanske.org
ENECA – EcoNomic Expert Community Association www.eneca.org.rs
Ethno Network www.ethnonetwork.com
Junior Achievement Serbia www.ja-serbia.org
National Parliament Association www.parlament.org.rs
Panonija Construction and Utility Services Cluster www.klasterpanonija.com
PEXIM Foundation www.peximfoundation.org
Serbian Business Registers Agency www.apr.gov.rs
Serbian Chimney Sweep Association www.dimnicari.org
Serbian Film Commission www.filminserbia.com
Serbian Private Health Institutions and Private Practice Association www.privatnapraksa.org
Serbian Recycling Association www.reciklerisrbije.com
Smart Kolektiv www.smartkolektiv.org
Trag fondacija www.tragfondacija.org
UVRA Business Association Novi Sad www.uvra.net
Via-Vita Road Association of Serbia www.via-vita.org.rs
ZREPOK – Zrenjanin Business Circle www.zrepok.rs
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