NAKKNA

Nakkna is a Swedish fashion label, founded by three designers, Claes Berkes, Ella Soccorsi and Camilla Sun-din. They met and were all top students at the renowned Beckman’s School of De-sign from which they graduated in 2001.

Two years later the company was established in Stockholm where the studio and the flagship store are located. The Nakkna style is best described as avant-garde yet very wearable.The signature Nakkna silhouette is easily recognized by it’s voluminous yet refined shapes.

The debut – AfricanDeathMetalCircus,S/S2004 – established a unique neo-minimalist approach where complex constructions and drapings were manifested in clean cuts. The Nakkna look has been described as ’a dialoguebetween soft, draped effects and hard, angular forms.’

Since launching, the design trio have recieved numerous awards, including the Elle Magazine Best Newcomer Award. From then on Nakkna has been a regular in Swedish fashion media. Since the beginning the Nakkna designers have had a close cooperation with creative agency Sandberg&Timonen, stylist Ellen Af Geijerstam and music composer and produ-cer Yourhighness – particularly for thecatwalk presentations that are essential to the Nakkna concept.

The creative process is a solemn one, among the designers the agreement of what the label should represent stretches beyond words. This mutual understanding is the key to keeping the label vital and progressive. Nakkna is a trio but speaks with one voice.

The Nakkna label is sold through a total of some 30 stores in Scandinavia andselected stores in New York, Los Angeles, Milan, Hong Kong and Seoul.

PRESS CONTACT: (international)Johan Lindbergjohan@nakkna.com+46 (0)709 88 59 64> www.nakkna.com

PRESS CONTACT: (Scandinavia)Jung RelationsLouise Sondlolouise@jungrelations.com> www.jungrelations.com

2 NAKKNA INTRODUCTION

NAKKNA DATES:

>MAY 2001: Claes Berkes, Ella Soccorsi and Camilla Sundin graduate fromBeckman School of Design in Stockholm. * November 2002: The company name isdecided: Nakkna.

>MAY 2003: The Nakkna label – a geome-tric bird in fine lines – is drawn by Swedish Art Director Rodriguez Benaven-te.

>AUGUST 2003: The store on Tjärhovsgatan3 on Södermalm in Stockholm opens withthe show of the first Nakkna collection –African Death Metal Circus.

>FEBRUARY 2004: Nakkna recieves the’newcomer of the year’ award at theannual Elle Magazine fashion awards.

>FEBRUARY 2004: Nakkna starts a longterm collaboration with stylist Ellen AfGeijerstam www.lundlund.com, musicproducer Yourhighness www.myspace.com/theyourhighness and creative agency Sandberg&Timonen www.sandbergtimonen.se – all involved in further strengthening the Nakkna concept.

>MAY 2004: Nakkna’s first appearance in international media: a one-page story in UK’s leading fashion magazine i-D.

>SPRING 2004: Nakkna, still a small sca-le company, produces the second collec-tion – Cracked Actor – in Sweden, for the own store only.

>AUTUMN 2004: Nakkna slowly begins to outsource the production, since theinterest is increasing rapidly.

>DECEMBER 2004: Sweden’s leading daily newspaper Dagens Nyheter names Nakkna ’local heroes of Stockholm’.

>DECEMBER 2004: Nakkna is appointedwinner in the fashion category atmonthly magazine Nöjesguiden’s annual Stockholm Awards. * January 2005:Nominated for the ’designer of the year’ award by Elle Magazine.

>SPRING 2005: With the collection Etiu-da Plastyczna Nakkna reaches outside of Sweden. First out Tokyo, later followed by New York, Milan, Hong Kong, London etc.

>AUGUST 2005: The Nakkna collectionAlphabetic People is shown as a film at Milliken gallery in central Stockholm. The viewing is attended by some 2000 guests. Filmed by Kacper Kasprzyk.

>SEPTEMBER 2005: Nakkna designs alimitied edition case in leather forthe portable Sony Playstation.

>OCTOBER 2005: Nakkna is requested to

design a limited editon glass series for the global spirits brand ABSOLUT VODKA. Sold at selected stores throughout Sca ndinavia.

>OCTOBER 2006: Nakkna takes part in the Paris fashion fair Tranoï with thecollection Mono. From autumn 2007 Nakkna joins the trade Rendez-Vous two times a year.

>AUTUMN 2006: Nakkna designs costumes for two separate modern dance projects – 60.01.60 at Kulturhuset and Tila at Enskilda Galleriet.

>JANUARY 2007: Leading Swedish Men’sfashion magazine King names the Nakkna store top 50 in Sweden.

>AUGUST 2007: Nakkna takes part in the Copenhagen fashion fair Gallery with the collection Behaviour Of Light.

>SEPTEMBER 2007: The national postalservice in Sweden – Posten – makesNakkna into a stamp.

>JANUARY 2008: The Nakkna crew grows with two new staff members: one businessangel, one ecomony consultant.

>FEBRUARY 2008: Velvet, a fashion series on Swedish public service television (SVT), presents a 30 minute portrait of Nakkna. A month later Swedish niche channel ZTV follows with a Nakknaportrait in Streetsmart.

>MAY 2008: Nakkna is invited to speak at the Creativity Now Conference, arranged by NYC based trend magazine Tokion.

>AUGUST 2008: The 10th Nakkna collection – Clay Pieces – is to be found in some 25 stores throughout Sweden.

>AUGUST 2008: Nakkna is invited tocontribute to the limited editionproject by the leading Swedishdepartment store NK. Their contribution: an umbrella in a joint venture with UK based Swaine Adeney Brigg.

>SEPTEMBER 2008: The 11th Nakknacollection In The Flesh is introduced with a film, directed by acclaimed film photographer Gösta Reiland Premiered at > www.showstudio.com

3 NAKKNA DATES

COLLECTIONS:

2003: AFRICAN DEATHMETAL CIRCUS2004: CRACKED ACTOR2004: ETUDIA PLASTCZYNA2005: DELTA POSITIVE2005: ALPHABETIC PEOPLE2006: NEBUKADNESSAR2006: MONO2007: DARK MATTER2007: BEHAVIOUR OF LIGHT2008: CLAY PIECES2008: IN THE FLESH

4 NAKKNA COLLECTIONS

5 NAKKNA MOVIE : SS/09 : IN THE FLESH : RENCKAKERLUND FILMS PRODUCTION

6 NAKKNA COLLABORATION : NK / SWAINE ADENEY BRIGG : AW/08 :

7 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

8 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

9 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

10 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

11 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

12 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

13 NAKKNA SWEDISH POSTAL STAMPS COLLECTION : AW/07

14 NAKKNA FASHION SHOW : AW/07 : DARK MATTER : PHOTO : THERESE ALDGÅRD

15 NAKKNA COLLABORATION : ABSOLUT VODKA/-ABSOLUT DETAILS : AW/06 :

16 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

17 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

18 NAKKNA AW/05 : DELTA POSITIV : PHOTO : FREDRIK SKOGKVIST

19 NAKKNA AW/04 : CRACKED ACTOR : PHOTO : KACPER KASPRZYK

20 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK

21 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK